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Marketing Dynamics
by Brenda Clark Cynthia Gendall Basteri Chris Gassen Michelle WalkerNIMAC-sourced textbook
Marketing Essentials
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykConsidered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Marketing Essentials
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykConsidered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Marketing Essentials
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykA clear, comprehensive, and with support materials, this popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing.
Marketing Essentials (3rd Edition)
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykCareers in Marketing places the spotlight on different careers involved in marketing--some of them may seem obvious, but others you may never have considered as a part of marketing. Each feature contains an inter¬view with a successful marketing professional. In addition to sharing some of their keys to success, these professionals also tell you about their likes and dislikes on the job.
Marketing From Scratch: The Inside Skinny
by Kenneth Thompson David StruttonMarketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something. <p><p> Marketing from Scratch: The Inside Skinny integrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed. <p><p> The main takeaways from Marketing From Scratch: The Inside Skinny: <p> Marketing is everything <p>Marketing is everywhere <p>Everyone is a marketer <p>Everyone is a consumer <p>Marketing effects and affects everything and everyone
Marketing Management (14th Edition)
by Philip Kotler Kevin Lane KellerStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab--Pearson's online tutorial and assessment platform.
Marketing Strategy: Text and Cases (Sixth Edition)
by O. C. Ferrell Michael D. HartlineThoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.
Marketing Theory (Second Edition)
by Michael Saren Michael J. BakerBuilding on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.<P><P> Summary of key features: <P> - A marketing theory text written specifically for students<P> - Provides an introduction and overview of the role of theory in marketing<P> - Contributors are leading, well-established authorities in their fields<P> - Explains key concepts for students in a clear, readable and concise manner.<P> - Provides full, in-depth coverage of all topics, with recommended further readings<P>
Marketing Yourself
by Dorene CilettiA portfolio is a collection of work samples that represent your abilities and accomplishments. It can be used to demonstrate your work readiness, show your eligibility for admission to a college or other organization, or showcase a special talent.
Marketing Yourself
by Dorene CilettiMarketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student's own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.
Marketing in a Nutshell 2
by Sheri BridgesBriefly covers the basic essentials of marketing that business students would read and understand easily regardless of their majors.
Marketing: A Critical Introduction (Sage Library In Marketing Ser.)
by Chris HackleyDoes marketing really work for organizations, managers and citizens? How can marketing management be studied and practiced critically? <P><P> This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including:<P> - Historical origins and influences in marketing <P> - Introduction to the concepts of Critical Theory <P> - Marketing 'orientation' and the marketing 'mix' <P> - Critique of marketing principles <P> - Marketing and strategy <P> - The role of research in marketing <P> - Marketing and managerial ideology <P> - Marketing ethics <P> Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Marketing: An Introduction (9th edition)
by Gary Armstrong Philip KotlerThis best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
Marketing: An Introduction (Eleventh Edition)
by Gary Armstrong Philip KotlerMeant for beginners, the book provides richer understanding of basic marketing concepts, strategies, and practices and emphasizes on the most important goal: putting consumers at the heart of marketing.
Marketing: Defined, Explained, Applied
by Michael Levens"Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.
Marketing: The Core
by Roger A. KerinMarketing: The Core is a more brief 18-chapter version of the Kerin/Hartley Marketing 14e product the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement leadership and innovation: Engagement in class-tested active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people cases and companies throughout. Media-enhanced PPT slides alternate cases and a 5000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading current content and conversational writing style with new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect® a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Marketing: The Core (5th Edition)
by Roger A. Kerin Steven W. Hartley William RudeliusAn unique, innovative, and effective pedagogical approach based on 5 principles to catch up with the growth of marketing discipline, and the development of new instructional technologies.
Marketing: The Retro Revolution (Marketing Ser.)
by Professor Stephen BrownRetro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Markets, Ethics, and Business Ethics
by Steve ScaletMarkets, Ethics, and Business Ethics provides an introductory discussion on basic, challenging concepts of business ethics: markets, property rights, law, and corporations.This title presents a balance of institutional perspectives and the concrete decisions people make within those institutions. The text studies the rules and incentives of a business system as well as the ethical decisions that people confront within their roles as consumers, investors, managers, owners, employees, and citizens.
Marks' Basic Medical Biochemistry (Fourth Edition): A Clinical Approach
by Michael A. Lieberman Alisa Peet Allan MarksMarks’ Basic Medical Biochemistry takes a patient-oriented approach that links biochemistry to physiology and pathophysiology, allowing students to apply fundamental concepts to the practice of medicine—from diagnosing patients to recommending effective treatments. Intuitively organized chapters center on hypothetical patient vignettes and helpful icons allow for smooth navigation, making complex concepts easier to grasp!
Marley: Farm Dog (I Can Read Level 2)
by John GroganWhen Marley's family visits Uncle Bob's farm, Cassie turns out to be an excellent farmhand but Marley just seems to get in the way. He tries rounding up the chickens, but all he does is excite them. He attempts to herd the sheep, but they think he's playing a game. Surely there's something Marley can do to help!
Marley: Firehouse Dog (I Can Read Level 2)
by John GroganMarley is back in an I Can Read adventure! When Marley and his family are out for a walk around town, they are pleased to be invited into the fire station for a tour! Unhappily, Marley has to stay behind . . . or at least, that's what his family says. Before long, Marley has chewed through his leash and is leading his own tour of the firehouse. From the kitchen to the garage, Marley is hot on the trail for some mischief! Young readers will relish this sizzling story!
Marley: Marley Learns a Lesson (I Can Read Level 2)
by John GroganMarley has two new friends in the house—the new kittens, Lucky and Yow-Yow! As the king of the castle, Marley enjoys showing the kittens a few life lessons. Marley shows the kittens where to wait for Cassie to come home from school and where not to sniff, like Baby Louie's diaper! The kittens show Marley a few things, too, like how to pounce and how to scratch. But when Marley is scared by a thunderstorm, he may find that he doesn't know everything just yet. Will the kittens have one more important lesson to show their pal Marley?
Marley: Marley and the Runaway Pumpkin (I Can Read Level 2)
by John GroganHalloween fun with goofy, well-intentioned Marley the dog!This I Can Read stars Marley, the mischievous dog from the New York Times and international bestseller Marley & Me by John Grogan. Marley's family wants their giant pumpkin to win a prize at the fair. But on the big day, their silly dog sends the pumpkin on a wild ride instead!This Level Two I Can Read is geared toward kids who read on their own but still need a little help.