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Mastering Public Relations
by Shannon A. Bowen Brad Rawlins Thomas MartinThis book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? , , , and of the book provide the busy manager with the taxonomy of the public relations field, provide research on the theory of public relations, and examine the structure of organizations and where public relations fits within that structure. , , , and examine how public relations should be conducted in order to achieve maximum results and provide a comprehensive review of public relations strategy, including how to conduct a public relations campaign. , , , and discuss the organizational settings most common in public relations: corporate, agency, government, or public affairs and nonprofit or advocacy groups and the public relations approaches common in each. We review what research finds regarding the most excellent ways to manage public relations and the best ways to analyze and address the ethical challenges to be faced in public relations. We occasionally use short case examples to illustrate and apply the main points managers will need to know in order to manage public relations effectively. Throughout this book, we focus on the managerial pursuits in public relations, such as strategic relationship maintenance, segmentation of publics, and conducting research. We offer insight into the managerial activities of issues management, lobbying and advocacy, creating stakeholder relationships, reputation management, ethical counsel, and corporate communication. We examine the most current thought in public relations to help the busy manager master the most important concepts in the field quickly, accessibly, and with an eye toward helping an organization or client achieve the most effective results through cutting-edge, modern, research-based strategic public relations management.
Mastering Strategic Management
by Dave Ketchen Jeremy ShortTeaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a "capstone" course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course.
Mastering Strategic Management
by Dave Ketchen Jeremy ShortTeaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a "capstone" course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course.
Mastering The World Of Psychology
by Samuel E. Wood Ellen Green Wood Denise BoydMastering the World of Psychology, 5/e, provides students with more support than ever before, thanks to the Survey, Question, Read, Recite, and Review Learning Method, or SQ3R, which is integrated throughout the text. SQ3R shows students the relationship between psychological theory and learning. It is the strongest and most comprehensive program for measuring progress and attaining successful outcomes in Introductory Psychology.
Mastering Torts: A Student's Guide to the Law of Torts
by Vincent R. JohnsonThis book offers a clear, doctrinal overview of the law governing compensation for personal injuries and property damages. By exploring the basic rules of tort liability, and illuminating their application to specific fact situations, the book describes the main features of the American tort system. More than 350 cases are discussed. Each of these decisions is briefly presented in a way that probes the meaning and limits of particular rules, but also reveals a broader, policy-based perspective on the law.
Mastering U. S. History
by James Killoran Stuart Zimmer Mark JarrettThis text contains the important concepts of the U.S. history that everyone should learn and remember.
Mastering the Codification and eIFRS: A Case Approach
by Thomas R. Weirich Thomas C. Pearson Natalie T. ChurykChuryk, Weirich, and Pearson's Mastering Codification and eIFRS: A Case Approach is a new accounting book that focuses on teaching students how to use the FASB Codification and the IASB e-IFRS research databases. This is a perfect companion for an Intermediate Accounting, Accounting Research, or Advanced Accounting course, where research skills are integrated in the curriculum. In today's environment, professional accountants conducting financial accounting research will be utilizing some type of electronic research database. Understanding how to use the FASB Codification system is becoming more crucial to a student's success on the CPA exam and their success in the profession. Throughout the text, the authors use cases to step students through the fundamentals of how to conduct research at the professional level.
Mastering the Grade 8 Social Studies TEKS
by James Killoran Stuart Zimmer Mark JarrettNIMAC-sourced textbook
Mastering the MCAS: Mathematics (Grade 10)
by W. Kay Williams David E. WilliamsThis book will help students prepare for the mathematics portion of the grade 10 MCAS. It does not take the place of the mathematics being taught in a regular math class. Instead, the explanations and problems in this book will help them remember the mathematics they have already learned and make their skills stronger.
Mastering the TEKS in United States History Since 1877
by James Killoran Stuart Zimmer Mark JarrettThe focus of 'Mastering the TEKS in United States History Since 1877' is on teaching you all of the content as well as showing you how to learn and apply what you know.
Mastering the TEKS in United States History Since 1877
by James Killoran Stuart Zimmer Mark JarrettNIMAC-sourced textbook
Mastering the TEKS in World Geography
by James Killoran Stuart Zimmer Mark JarrettLearn all about World Geography in this book. About the earth, its resources, climate, and physical features.
Mastering the TEKS in World History
by James Killoran Stuart Zimmer Mark JarrettNIMAC-sourced textbook
Mastering the TEKS in World History (Second Edition)
by James Killoran Stuart Zimmer Mark JarrettLearn about world history in preparation for the STAAR End-of-Course Test.
Mastering the World of Psychology (4th Edition)
by Samuel E. Wood Ellen Green Wood Denise BoydMastering the World of Psychology is a brief, paperback text focused on supplying the most support for student learning and student success. It makes the connection between scientific principles and the everyday lives of today's diverse student population.
Masters of British Literature, Volume A
by David Damrosch Kevin J. H. Dettmar Peter J. Manning Susan J. Wolfson Heather Henderson William Chapman Sharpe Jennifer Wicke Christopher Baswell Clare Carroll Constance Jordan Stuart Sherman Anne Howland SchotterWritten by an editorial team whose members are all actively engaged in teaching and in current scholarship, Masters of British Literature is a concise, yet comprehensive survey of the key writers whose classic works have shaped British literature. Featuring major works by the most influential authors in the British literary tradition-Chaucer, Spenser, Shakespeare, Sidney, Donne, Milton, Behn, Swift, Pope, Johnson-this compact anthology offers comprehensive coverage of the enduring works of the British literary tradition from the Middle Ages through the Restoration and the eighteenth century. Core texts are complemented by contextual materials that help students understand the literary, historical, and cultural environments out which these texts arose, and within which they find their richest meaning.
Masters of British Literature, Volume B
by David Damrosch Kevin J. H. Dettmar Peter J. Manning Susan J. Wolfson Heather Henderson Jennifer Wicke Christopher Baswell Clare Carroll Constance Jordan Stuart ShermanWritten by an editorial team whose members are all actively engaged in teaching and in current scholarship, Masters of British Literature is a concise, yet comprehensive survey of the key writers whose classic works have shaped British literature. Featuring major works by the most influential authors in the British literary tradition--Barbauld, Blake, Wollstonecraft, Wordsworth, Coleridge, Keats, Barrett Browning, Browning, Tennyson, Yeats, Woolf, Joyce, Eliot, Walcott, Heaney, and Rushdie--this compact anthology combines comprehensive coverage of the enduring works of the British literary tradition from the Romantics through the twentieth century. Core texts are complemented by contextual materials that help students understand the literary, historical, and cultural environments out which these texts arose, and within which they find their richest meaning.
Mastodon Memorial School (Fountas & Pinnell Classroom, Guided Reading Grade 4)
by Tom LaBaff Casie HermanssonNIMAC-sourced textbook
Matchmaker #3 (Miles Lewis)
by Kelly Starling LyonsFrom the award-winning author of the Jada Jones chapter books comes an illustrated spinoff series perfect for STEM fans!Valentine's Day is approaching, and Miles Lewis doesn't really like all the mush that comes with it. He is excited about the candy experiments they're doing in science class, though. And when his teacher asks for adult volunteers to help out, Miles and his friend Jada share that they're both planning on inviting their grandparents. That's when they realize that Miles's Nana and Jada's Pop Pop have a lot in common--could they be a perfect match?
Matemáticas diarias®, [Grade 1], Matemáticas en el hogar Libro 1
by The University of Chicago School Mathematics Project Jean Bell Dorothy FreedmanNIMAC-sourced textbook
Matemáticas: Edición basada en los estándares comunes, CCSS, Curso 1, Volumen 1 (Math Applic And Conn Crse Ser.)
by Day Carter CuevasNIMAC-sourced textbook
Matemáticas: Edición basada en los estándares comunes, CCSS, Curso 1, Volumen 2 (Math Applic And Conn Crse Ser.)
by Day Carter CuevasNIMAC-sourced textbook
Matemáticas: Edición basada en los estándares comunes, CCSS, Curso 2, Volumen 1
by Day Carter CuevasNIMAC-sourced textbook