- Table View
- List View
Media in Society: A Brief Introduction
by Richard Campbell Bettina Fabos Julie Frechette Douglas Gomery Joli JensenCritiquing the mass media, and the role those media play in our lives, requires a critical eye. Media in Society gives students in upper level media courses a unique narrative-based approach to media criticism, exploring the stories media tell—as well as the stories we tell about the media when we describe how it affects us. Organized thematically, Media in Society examines topics like narrative genre, entertainment culture, news, politics, and economics, emphasizing both the pleasures and pitfalls of the media narratives that surround us. Written by an esteemed team of media scholars, specifically for media students, this compact and affordable text makes a great backbone or addition to a media and society course.
Media, History, Society: A Cultural History Of U. S. Media
by Janet M. CramerMedia/History/Society offers a cultural history of media in the United States, shifting the lens of media history from media developments and evolution to a focus on changes in culture and society, emphasizing how media shaped and were shaped by these trends, policies, and cultural shifts. <p><p> Covers the topics that instructors want to teach <p> Provides a timely and relevant culturally determined perspective on media history in American society <p> Organized thematically rather than chronologically <p> Links history to contemporary issues, setting journalism into a broader historical context <p> Includes alternate table of contents, discussion questions, an instructor’s manual, and sample exams
Media/Impact: An Introduction To Mass Media (Mindtap Course List)
by Shirley BiagiFrom media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more.
Mediamaking: Mass Media in a Popular Culture
by Lawrence Grossberg Ellen Wartella D. Charles Whitney J. Macgregor WiseFor both undergraduates and graduate students, this textbook explores the context, history, organizations, and economics of mass media. Grossberg (communication studies and cultural studies, U. of North Carolina at Chapel Hill) et al. consider the media in terms of meaning and ideology, its power in the creation of identity, and with consumers, behavior, politics, and the public. They do not organize the text around types, such as newspaper, broadcasting, and radio, but rather take a theoretical look at the media in the context of society. The second edition has new statistics and examples, in addition to a new author who brings topics of cyberculture, globalization, and alternatives to the forefront. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Mediated Communication and You: An Introduction to Internet and Media Effects
by Silvia Knobloch-Westerwick Axel WesterwickEngaging, up-to-date, and accessible, Mediated Communication & You: An Introduction to Internet & Media Effects introduces you to crucial questions and issues in media use, the possible negative effects of media, and theories and research on mediated communication. The text helps readers develop an awareness of the diversity of mediated messages and media use responses. It also considers potential positive outcomes of media use and why we enjoy the internet and media, topics that are particularly important in today's digital world. <p><p> Topics covered include: how mediated communication affects our worldviews and social groups; how news coverage takes shape and is consumed by audiences; political communication and opinion expression; emotions and pleasure resulting from mediated communication; health communication; computer-mediated communication; and much more.
Mediated Perspectives: Media Ownership, Literacy, and Effects
by Bick TreutThis anthology focuses on the history of the media from a media ecology perspective. It encourages students to think about the media system, not merely as a source of entertainment, but as a business designed to target viewers and sell products.
Medical Assisting: Administrative And Clinical Procedures With Anatomy And Physiology
by Kathryn A. Booth Terri D. Wyman Leesa WhickerThe medical assisting profession is soaring to new heights with the expansion and diversity of roles and changes in the healthcare environment. Today’s medical assistants must juggle many tasks in the medical office to keep up with the changes. The seventh edition of Medical Assisting:Administrative and Clinical Procedures with Anatomy and Physiology was updated to help students as well as instructors learn these ever-changing tasks and stay current in the healthcare environment.
Medical Assisting: Administrative and Clinical Competencies
by Barbara A. Wise Cathy Kelley-Arney Connie Krebs Lucille KeirThis textbook presents the administrative and clinical skills needed by medical assistants. A lengthy chapter describes the anatomy and physiology of the human body. Two included CD-ROMs contain pictures and instructions for performing duties in the medical office and the clinic. The fifth edition adds a section on alternative therapies. Annotation c. Book News, Inc. , Portland, OR (booknews. com)
Medical Assisting: Administrative and Clinical Competencies
by Virginia Ferrari Michelle BlesiStrengthen your knowledge base as well as the critical skills and behaviors needed to become a successful entry-level medical assistant with Blesi's MEDICAL ASSISTING: ADMINISTRATIVE AND CLINICAL COMPETENCIES, 9E. Clear and easy to understand, this streamlined edition now includes a complete, updated section on the structure and function of body systems with current medical terminology presented in context. Updates highlight the latest information in nutrition, the Affordable Care Act (ACA), ICD-10 and electronic health records. Expanded content focuses on increasing your personal effectiveness as you study professionalism, teamwork and time management. New chapters also discuss geriatrics and mental health -- topics of growing importance. You examine the latest procedures as you increase your general, administrative and clinical competencies. MindTap digital resources help you further develop a competitive advantage as you pursue a career in medical assisting today.
Medical Assisting: Administrative and Clinical Procedures
by Kathryn A. Booth Terri D. Wyman Leesa WhickerThe medical assisting profession is soaring to new heights with the expansion and diversity of roles and changes in the healthcare environment. Today’s medical assistants must juggle many tasks in the medical office to keep up with the changes. <p><p>The seventh edition of Medical Assisting: Administrative and Clinical Procedures with Anatomy and Physiology was updated to help students as well as instructors learn these ever-changing tasks and stay current in the healthcare environment.
Medical Assisting: Administrative and Clinical Procedures with Anatomy and Physiology, 5th Edition
by Kathryn A. Booth Leesa G. Whicker Terri D. WymanIn this book, students are presented with all the skills needed to be a successful Medical Assistant. The fifth edition has been revamped with up-to-date comprehensive material and new chapters for the medical assistant student focused on understanding and mastering the Medical Assistant role. The text acquaints the student with all aspects of the medical assisting profession.
Medical Attendance Rules
by Muthuswamy Brinda SanjeevCS (Medical Attendance) Rules with up-to-date Instructions and Orders Treatment of family members Treatment for special diseases Provision of artificial appliances Recognized private Hospitals various States Recognition of Indian and Homeopathic Systems of Medicine List of Ayush Hospitals /Centres for Ayurveda/ Unani and Yoga Naturopathy treatments procedures List of inadmissible medicines under Allopathy Systems Revised list of admissible medicines under Indian and Homoeopathic Systems and Forms
Medical Coding: What It Is and How It Works (Second Edition)
by Patricia T. AalsethIn clear and straightforward language, Medical Coding: What It Is and How It Works, Second Edition provides an overview of the evolution of medical coding and all the various coding systems, how they relate, and how they function. Reasoning and consequences of the delayed ICD-10 implementation are explained along with a sound overview of the ICD-10-CM and PCS classification systems. For those contemplating a career in the coding field, this book is ideal as a basic orientation. Other individuals in healthcare management and administration will also benefit from a basic understanding of how coding works. Unlike other publications that focus only on coding, this book integrates coding guidelines and principles into the billing and reimbursement process, giving the student a more practical foundation in the rationale for correct coding. Healthcare fraud and abuse is addressed as well, to assure that readers understand ethical concerns inherent in coding for reimbursement. Instructor Resources: Instructor's Manual, PowerPoint slides, Test Bank
Medical Dosage Calculations: A Dimensional Analysis Approach (10th Edition)
by June L. Olsen Anthony P. Giangrasso Dolores ShrimptonFully revised for current practices and medication, this MEDICAL DOSAGE CALCULATIONS: A DIMENSIONAL ANALYSIS APPROACH, 10/e remains the field's most complete, user-friendly and accessible drug calculation text and workbook. Using the dimensional analysis format it pioneered, students begin with simple arithmetic, progressing to the most complex drug calculations. As they develop mathematical skills for accurate dosage calculations, they also gain a thorough professional understanding of safe drug administration. Compared with competitors, our text contains deeper, more realistic problems, incorporating actual dosages and requiring real critical thinking. Coverage includes titrations, IV push, VCC, and other complex calculations. Updates include: revised safety recommendations and insulin cover, new equipment and labeling photos; and 0. 5 mL and needleless syringes. Pedagogical aids include case studies, self-tests, and a website for student resources.
Medical Emergencies: Essentials for the Dental Professional (Second Edition)
by Ellen B. GrimesUpdated for the latest knowledge and practice standards, MEDICAL EMERGENCIES: ESSENTIALS FOR THE DENTAL PROFESSIONAL, 2/e thoroughly discusses the essential elements of 30 different medical emergencies dental professionals may encounter, including etiology, signs, symptoms and treatment. It presents case scenarios and resolutions designed to promote critical thinking and problem solving; demonstrates the importance medical histories and vital signs in preventing emergencies; and guides students in developing appropriate medical emergency kits. Case Scenarios and Case Resolutions promote critical thinking skills Critical thinking is in the previous sentence, and easy-to-follow Treatment Flow Charts walk students visually through emergency procedures. Easy-to-use tables present the Signs & Symptoms of each emergency, and an At-A-Glance table summarizes the essentials of all emergencies. Student practice tests are now offered online, and extensive instructor support materials are available, including PowerPoint® presentations for each chapter.
Medical Ethics Accounts Ground-Breaking Cases
by Gregory E. PenceMedical Ethics: Accounts of Ground-Breaking Cases | Ninth Edition
Medical Ethics: Accounts of Groundbreaking Cases (Seventh Edition)
by Gregory E. PenceGregory Pence helped found the Bioethics field and has published in this area for forty years. In this text his single, authorial voice integrates descriptions of some of the most famous bioethics cases and their issues. The text is the only one that follows cases over decades to tell readers what did, and often, what did not, happen. This new edition retains in-depth discussion of famous cases, while providing updated, detailed analysis of newly raised issues.
Medical Insurance for Pharmacy Technicians
by Cynthia Newby Janet LilesMedical Insurance for Pharmacy Technicians provides a practical, focused overview of medical insurance and billing of prescriptions in the community pharmacy setting. Each chapter is structured to give students a hands-on, practical approach to understanding and working with prescription charges and the billing process. This text is precisely tailored for a brief introduction to the fundamental understanding of claim processing principles for pharmacy technicians.
Medical Language For Modern Health Care (Third Edition)
by David Allan Karen LockyerMedical Language for Modern Health Care, third Edition, uses a Contextual Learning approach to introduce medical terminology within a healthcare environment. Chapters are broken into lessons that present and define terminology through the context of A & P, pathology, as well as clinical and diagnostic procedures. The text is setup in a way that covers one topic at a time, offering contextual content, tables, and exercises all in one place. Word Analysis and Definition Tables provide a color-coded guide to word parts and combining forms, as well as definitions and pronunciations. Now featuring newly added chapters covering Geriatrics, Oncology, Radiology, and Pharmacology. With unfolding patient case studies and documentation, students are introduced to various roles in the healthcare environment, illustrating the real-life application of medical terminology.
Medical Language: Immerse Yourself
by Susan TurleyFor courses in medical terminology. <p><p> An immersive deep-dive into medical terminology Medical Language: Immerse Yourself is grounded in immersive language learning. Rather than memorizing vocabulary, students experience the sights and sounds of health care as they listen, speak, write, watch, examine, and think. A greater quantity and variety of exercises than any other text maximize opportunities to reinforce learning. The 5th edition retains its organization by medical specialty ― the way medicine is practiced in the real world. New to the 5th edition is a reorganization into 15 chapters, perfect for a 16-week course, and into five sections correlated with learning outcomes. Each section ends with new Practice Laps evaluating student competency and underscoring learning goals.
Medical Language: Immerse Yourself (Third Edition)
by Susan M. TurleyNow in its Third Edition,Medical Language has touched the lives of more people than any other medical terminology book. This intensely visual, powerfully relevant book is organized to promote exceptionally effective instruction and maximum student success. Fully updated to cover the field's newest terminology, this edition retains a deep focus on word building, and enhances teaching and learning in many ways -- including a state-of-the-art immersive online study experience. Its appealing, uncluttered design contains hundreds of rich images and plenty of white space for easy reading and note taking. Student learning is promoted through an unsurpassed quantity and variety of exercises, more colorful, interesting, and large illustrations, and - as requested by most instructors - an intuitive organization around medical specialties. In addition to content updates throughout, this edition is complemented by a brand new set of Dynamic Lectures: comprehensive audio/visual learning experiences narrated by the author.
Medical Law And Ethics
by Bonnie FremgenFor courses in medical law or ethics in programs for nurses, medical assistants, and other allied health care professionals. A plain-language guide to the law and ethics of healthcare Medical Law and Ethics examines the essentials of pertinent laws and the ethical demands of healthcare professions. Clear and readable, the text helps students identify the ethical norms they will adhere to in their chosen field. Real legal cases and stimulating exercises challenge learners to envision their responses to legal and ethical dilemmas in healthcare today. The 6th edition covers issues of increasing concern in hospitals and medical offices, including the opioid crisis in the US, electronic recordkeeping, and the needs of elderly and handicapped populations. New! Also available with MyLab Health Professions By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Developed for allied health students and instructors, MyLab Health Professions supports students’ mastery and application of the skills they’ll need for a successful career in health care.
Medical Law and Ethics
by Bonnie FremgenThis is a complete, accessible, and up-to-date guide to the law and ethics of healthcare. Written for health professionals of all kinds - not lawyers - MEDICAL LAW AND ETHICS, 4/e covers the full spectrum of topics that affect practice. Fully updated coverage includes: the legal system, professional liability and medical malpractice, physician's responsibilities, medical records, ethical and bioethical issues, and current regulations. Actual legal cases illuminate subjects ranging from patient confidentiality and abortion to death and dying. Exclusive Med Tips provide quick scenarios and guidance about law and ethics. Each chapter contains glossary terms, exercises, and an actual case; appendices provide current sample codes of ethics.
Medical Law and Professional Ethics
by Donald Graham Lois RitterMedical Law and Professional Ethics focuses on the interrelationship of healthcare, law, and ethics and the application of legal and ethical principles to the healthcare field. This introductory text covers topics such as patient and healthcare-provider rights and related laws, legal issues related to health information technology, and medical-legal issues across the lifespan. In addition, situations and dilemmas that arise when professional roles and personal ethics collide are explored. Special features include case studies, court cases, and “what-if?” ethical scenarios that promote critical thinking and foster class discussion. An engaging career-focus feature introduces students to a broad range of professions in which medical law and professional ethics intersect. <P><P>Chapter-review material includes a variety of questions and activities to reinforce comprehension of key concepts covered in the text. Logically organized chapter content, straightforward writing, and dynamic visual aids promote and reinforce student understanding. Ethical scenarios go beyond familiar, high-profile cases by addressing situations and dilemmas more common in everyday life. Rather than focusing on how to avoid litigation, the use of law and ethics to improve healthcare systems and the delivery of care is emphasized and encouraged.