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Principles of Management Version 1.1
by Talya Bauer Mason Carpenter Berrin ErdoganVersion 1.1 boasts 16 brand new end of chapter cases! If you like to use case examples in your Principles of Management course, then Version 1.1 is right for you. The cases are as follows: 1. Goodwill 2. SAS 3. Hanna Andersson 4. Xerox 5. Flat World Knowledge 6. Nucor Steel 7. Toyota 8. Google 9. Social Networking 10. Indra Nooyi, CEO of Pepsi 11. Bernard Ebbers, Former CEO of WorldCom 12. Edward Jones Investments 13. GE 14. Zappos 15. Newell Company 16. Kronos Principles of Management-Version 1.1 by Carpenter, Bauer and Erdogan teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic - All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line - the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager - While the "General Management" course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as "general managers." This course was relabeled "The Entrepreneurial Manager" in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership -Starting with the opening chapter, Principles of Management show students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are sometimes painfully aware of the leadership failings they see in public and private organizations. It is the leader and leadership that combine the principles of management (the artist's palette, tools, and techniques) to create the art of management. This book's modular format easily maps to a POLC (Planning, Organizing, Leading, and Controlling) course organization, which was created by Henri Fayol (General and industrial management (1949). London: Pitman Publishing company), and suits the needs of both undergraduate and graduate course in Principles of Management.
Principles of Management Version 2.0
by Talya Bauer Mason Carpenter Berrin Erdogan Jeremy ShortPrinciples of Management has been thoroughly updated, and in this edition, you’ll find a new author, a new look and feel, new content, and new as well as updated end-of-the chapter cases. One reviewer of our revision said the following about the addition of our new pages and images: “I will tell you that the addition of pictures in this edition is brilliant! I compared this text to the previous one (page by page)... the pictures truly help bring the "black and white" pages to life!”
Principles of Managerial Economics
by Donald N. StengelEconomic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment. This text addresses the core of a subject commonly called managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are presented in the form of simple conceptual models. The text includes key elements from the economics of consumer demand and the economics of production. The book discusses economic motivations for expanding a business and contributions from economics for improved organization of large firms. Market price-quantity equilibrium, competitive behavior, and the role of market structure on market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of the generic problems that create the need for regulation and possible remedies for those problems. Although the academic literature of managerial economics often employs abstract mathematics and large corporations create and use sophisticated mathematical models that apply economics, this book focuses on concepts, terminology, and principles, with minimal use of mathematics. The reader will gain a better understanding of why businesses and markets function as they do and how those institutions can function better.
Principles of Managerial Finance (What's New in Finance series)
by Scott Smart Chad ZutterThe Teaching and Learning System—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. <p><p>The 15th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingly competitive business environment. It allows students to make the connections between a firm’s action and its value, as determined in the financial market. With a generous amount of examples, this text is an easily accessible resource for in- and out-of-class learning.
Principles of Managerial Finance Brief, Seventh Edition
by Lawrence J. Gitman Chad J. ZutterThis seventh edition guides students through complex material with a proven learning goal system. This system - a hallmark feature of Principles of Managerial Finance, Brief -weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools.
Principles of Marketing (customized edition)
by Jeff Tanner Mary Anne RaymondThis book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment. This is a customized textbook.
Principles of Marketing 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Marketing 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Marketing Version 4.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing is an up-to-date overview of how marketing is actually done in today's world. It is a valuable resource for a first course in marketing at any level, clearly explaining effective marketing strategies and proven techniques.
Principles of Marketing version 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner and Raymond teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
Principles of Methodology: Research Design in Social Science
by Perri 6 Christine BellamyThis book provides a comprehensive, accessible guide to social science methodology. In so doing, it establishes methodology as distinct from both methods and philosophy. Most existing textbooks deal with methods, or sound ways of collecting and analysing data to generate findings. In contrast, this innovative book shows how an understanding of methodology allows us to design research so that findings can be used to answer interesting research questions and to build and test theories. Most important things in social research (e.g., beliefs, institutions, interests, practices and social classes) cannot be observed directly. This book explains how empirical research can nevertheless be designed to make sound inferences about their nature, effects and significance. The authors examine what counts as good description, explanation and interpretation, and how they can be achieved by striking intelligent trade-offs between competing design virtues. Coverage includes: * why methodology matters; * what philosophical arguments show us about inference; * competing virtues of good research design; * purposes of theory, models and frameworks; * forming researchable concepts and typologies; * explaining and interpreting: inferring causation, meaning and significance; and * combining explanation and interpretation. The book is essential reading for new researchers faced with the practical challenge of designing research. Extensive examples and exercises are provided, based on the authors' long experience of teaching methodology to multi-disciplinary groups. Perri 6 is Professor of Social Policy in the Graduate School in the College of Business, Law and Social Sciences at Nottingham Trent University. Chris Bellamy is Emeritus Professor of Public Administration in the Graduate School, Nottingham Trent University.
Principles of Microeconomics
by Libby Rittenberg Timothy TregarthenToday we are excited to introduce Libby Rittenberg and Timothy Tregarthen's Principles of Microeconomics. The authors teach economics as the study of "choice " by providing students with an accessible, straightforward overview of economics. This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights. The authors take a three-pronged approach to every concept: (1) the concept is covered with a "Heads Up" to ward off confusion, (2) a "You Try It" section makes sure students are staying on top of the concept and (3) a "Case and Point" section that uses a real-world application to harness the concept in reality.
Principles of Microeconomics
by Libby Rittenberg Timothy TregarthenIn Principles of Microeconomics, the authors explore how political outcomes of events, such as Brexit and the election of Donald Trump, affect economic policies and economic outcomes. Throughout the last decade, economists have received the public’s attention, and the authors saw an opportunity to share economic principles and thinking in a way that emphasizes their relevance in today’s world.
Principles of Microeconomics
by N. Gregory MankiwProvide an inviting, superbly written introduction to microeconomics that allows all types of students to quickly grasp microeconomic concepts and build a strong foundation. The most widely-used learning solution in economics classrooms worldwide, written by acclaimed author and economist Gregory Mankiw, PRINCIPLES OF MICROECONOMICS, 9E focuses on the most important microeconomic principles to avoid overwhelming students with excessive detail. Extensive updates, relevant contemporary examples and carefully crafted content present the understanding your students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and powerful student-focused resources, featuring the highly acclaimed Graph Builder and enhanced Adaptive Test Prep. A team of award-winning teaching economists have further strengthened this edition's leading ancillary support with more relevance, engagement, and interactive learning opportunities.
Principles of Microeconomics
by N. Gregory MankiwIntroduce microeconomics using the inviting, reader-friendly approach in PRINCIPLES OF MICROECONOMICS, 10E by acclaimed author and economist Gregory Mankiw. The most widely-used learning solution in economics classrooms worldwide, this edition is designed to guide all types of learners to a strong foundation in microeconomics with the latest updates, interactive practice and current examples. Carefully crafted content focuses on the most important microeconomic principles to avoid overwhelming students with excessive detail. The author presents the background students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and student-focused resources. A leading support package by award-winning teaching economists with Aplia homework solutions and author videos provides additional relevance and interactive learning opportunities.
Principles of Microeconomics
by OpenStaxPrinciples of Microeconomics covers the scope and sequence for a one-semester economics course. The text also includes many current examples, including; the Keystone Pipeline, Occupy Wall Street, and debates over the minimum wage. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to economics and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well.
Principles of Microeconomics (2nd Edition)
by N. Gregory MankiwIn this textbook, Mankiw's conversational writing style helps in presenting the politics and science of economic theories to tomorrow's decision-makers. The book is intriguing students to apply an economic way of thinking in their daily lives.
Principles of Microeconomics (2nd Edition)
by Timothy TaylorA textbook that is rooted to help students perform well in introductory economics and acquire the basic tools to deal with economics.
Principles of Microeconomics (4th edition)
by N. Gregory MankiwEconomics combines the virtues of politics and science. It is, truly, a social science. Its subject matter is society-- how people choose to lead their lives and how they interact with one another. But it approaches the subject with the dispassion of a science. By bringing the methods of science to the questions of politics, economics tries to make progress on the challenges that all societies face. This book is devoted more to applications-- and less to formal economic theory. Most chapters include case studies illustrating how the principles of economics are applied. Although the principles of economics are timeless, the application of those principles changes over time as events unfold and as policymakers consider new initiatives. To keep the study of economics fresh and relevant for each new cohort of students, teachers of economics must constantly update their courses. This new edition contributes to that effort by including dozens of new case studies and boxes.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Microeconomics Version 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Microeconomics: Economics and the Economy
by Timothy TaylorThis fourth edition teaches the tools and principles that are standard for introductory economics, in a way that students can see the applications for the U.S. and world economy. The facts, anecdotes, and explanations have been scrutinized and updated throughout. Some new examples include high-profile topics at key points, like using the rise in demand for sand from fracking for principles of supply and demand, or explaining how the Federal Reserve is now conducting monetary policy by varying the interest rate paid on bank reserves. Tim Taylor has provided a complete updating of numerical graphs and statistics. In addition, this book has been structured since the first edition to mix in international topics and to consider product, labor, and capital markets side by side, which helps it apply easily to so many of the topics now in the news: effects of globalization on growth and labor markets, budget deficits, the minimum wage, health insurance, and many more.
Principles of Modern Chemistry
by David Oxtoby H. Gillis Laurie ButlerLong considered the standard for covering chemistry at a high level, PRINCIPLES OF MODERN CHEMISTRY continues to set the standard as the most modern, rigorous, and chemically and mathematically accurate book on the market. This authoritative text features an "atoms first" approach and thoroughly revised chapters on Quantum Mechanics and Molecular Structure (Chapter 6), Electrochemistry (Chapter 17), and Molecular Spectroscopy and Photochemistry (Chapter 20). In addition, the text utilizes mathematically accurate and artistic atomic and molecular orbital art, and is student friendly without compromising its rigor. End-of-chapter learning aids now focus on only the most important key objectives, equations and concepts, making it easier for readers to locate chapter content, while new applications to a wide range of disciplines, such as biology, chemical engineering, biochemistry, and medicine deepen readers' understanding of the relevance of chemistry in today's world.
Principles of Neural Science, Fifth Edition
by Eric R. Kandel James H. Schwartz Thomas M. Jessell Steven A. Siegelbaum A. J. HudspethUltimately, Principles of Neural Science affirms that all behavior is an expression of neural activity, and that the future of clinical neurology and psychiatry hinges on the progress of neural science. Far exceeding the scope and scholarship of similar texts, this unmatched guide offers a commanding, scientifically rigorous perspective on the molecular mechanisms of neural function and disease―one that you’ll continually rely on to advance your comprehension of brain, mind, and behavior.
Principles of Object-Oriented Programming
by Alex Tribble Connexions Mark HusbandAn objects-first with design patterns introductory course