- Table View
- List View
Principles of Marketing (customized edition)
by Jeff Tanner Mary Anne RaymondThis book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment. This is a customized textbook.
Principles of Marketing version 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner and Raymond teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
Principles of Marketing Version 4.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing is an up-to-date overview of how marketing is actually done in today's world. It is a valuable resource for a first course in marketing at any level, clearly explaining effective marketing strategies and proven techniques.
Principles Of Mathematical Analysis (International Series In Pure And Applied Mathematics)
by Walter RudinThe third edition of this well known text continues to provide a solid foundation in mathematical analysis for undergraduate and first-year graduate students. The text begins with a discussion of the real number system as a complete ordered field. (Dedekind's construction is now treated in an appendix to Chapter I.) The topological background needed for the development of convergence, continuity, differentiation and integration is provided in Chapter 2. There is a new section on the gamma function, and many new and interesting exercises are included. This text is part of the Walter Rudin Student Series in Advanced Mathematics.
Principles of Methodology: Research Design in Social Science
by Perri 6 Christine BellamyThis book provides a comprehensive, accessible guide to social science methodology. In so doing, it establishes methodology as distinct from both methods and philosophy. Most existing textbooks deal with methods, or sound ways of collecting and analysing data to generate findings. In contrast, this innovative book shows how an understanding of methodology allows us to design research so that findings can be used to answer interesting research questions and to build and test theories. Most important things in social research (e.g., beliefs, institutions, interests, practices and social classes) cannot be observed directly. This book explains how empirical research can nevertheless be designed to make sound inferences about their nature, effects and significance. The authors examine what counts as good description, explanation and interpretation, and how they can be achieved by striking intelligent trade-offs between competing design virtues. Coverage includes: * why methodology matters; * what philosophical arguments show us about inference; * competing virtues of good research design; * purposes of theory, models and frameworks; * forming researchable concepts and typologies; * explaining and interpreting: inferring causation, meaning and significance; and * combining explanation and interpretation. The book is essential reading for new researchers faced with the practical challenge of designing research. Extensive examples and exercises are provided, based on the authors' long experience of teaching methodology to multi-disciplinary groups. Perri 6 is Professor of Social Policy in the Graduate School in the College of Business, Law and Social Sciences at Nottingham Trent University. Chris Bellamy is Emeritus Professor of Public Administration in the Graduate School, Nottingham Trent University.
Principles Of Microeconomics
by Karl Case Ray Fair Sharon OsterIntended primarily for the one semester principles of microeconomics course, this text also provides practical content to current and aspiring industry professionals.
Principles Of Microeconomics
by Robert H. Frank Ben BernankeA book that encourages students become "economic naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them.
Principles Of Microeconomics
by N. Gregory MankiwNow readers can master the principles of microeconomics with the help of the most popular introductory book in economics today that is widely used around the world -- Mankiw’s PRINCIPLES OF MICROECONOMICS, 8E. <P><P>With its clear and engaging writing style, this book emphasizes only the material that readers are likely to find most interesting about the economy, particularly if they are studying economics for the very first time. <P><P>Reader discover interesting coverage of the latest relevant microeconomic developments with real-life scenarios, useful economic facts, and clear explanations of the many ways microeconomic concepts play a role in the decisions that individuals make every day.
Principles of Microeconomics
by OpenStaxPrinciples of Microeconomics covers the scope and sequence for a one-semester economics course. The text also includes many current examples, including; the Keystone Pipeline, Occupy Wall Street, and debates over the minimum wage. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to economics and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well.
Principles of Microeconomics
by Libby Rittenberg Timothy TregarthenIn Principles of Microeconomics, the authors explore how political outcomes of events, such as Brexit and the election of Donald Trump, affect economic policies and economic outcomes. Throughout the last decade, economists have received the public’s attention, and the authors saw an opportunity to share economic principles and thinking in a way that emphasizes their relevance in today’s world.
Principles of Microeconomics
by Libby Rittenberg Timothy TregarthenToday we are excited to introduce Libby Rittenberg and Timothy Tregarthen's Principles of Microeconomics. The authors teach economics as the study of "choice " by providing students with an accessible, straightforward overview of economics. This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights. The authors take a three-pronged approach to every concept: (1) the concept is covered with a "Heads Up" to ward off confusion, (2) a "You Try It" section makes sure students are staying on top of the concept and (3) a "Case and Point" section that uses a real-world application to harness the concept in reality.
Principles of Microeconomics: Economics and the Economy
by Timothy TaylorThis fourth edition teaches the tools and principles that are standard for introductory economics, in a way that students can see the applications for the U.S. and world economy. The facts, anecdotes, and explanations have been scrutinized and updated throughout. Some new examples include high-profile topics at key points, like using the rise in demand for sand from fracking for principles of supply and demand, or explaining how the Federal Reserve is now conducting monetary policy by varying the interest rate paid on bank reserves. Tim Taylor has provided a complete updating of numerical graphs and statistics. In addition, this book has been structured since the first edition to mix in international topics and to consider product, labor, and capital markets side by side, which helps it apply easily to so many of the topics now in the news: effects of globalization on growth and labor markets, budget deficits, the minimum wage, health insurance, and many more.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Microeconomics (2nd Edition)
by N. Gregory MankiwIn this textbook, Mankiw's conversational writing style helps in presenting the politics and science of economic theories to tomorrow's decision-makers. The book is intriguing students to apply an economic way of thinking in their daily lives.
Principles of Microeconomics (2nd Edition)
by Timothy TaylorA textbook that is rooted to help students perform well in introductory economics and acquire the basic tools to deal with economics.
Principles of Microeconomics (4th edition)
by N. Gregory MankiwEconomics combines the virtues of politics and science. It is, truly, a social science. Its subject matter is society-- how people choose to lead their lives and how they interact with one another. But it approaches the subject with the dispassion of a science. By bringing the methods of science to the questions of politics, economics tries to make progress on the challenges that all societies face. This book is devoted more to applications-- and less to formal economic theory. Most chapters include case studies illustrating how the principles of economics are applied. Although the principles of economics are timeless, the application of those principles changes over time as events unfold and as policymakers consider new initiatives. To keep the study of economics fresh and relevant for each new cohort of students, teachers of economics must constantly update their courses. This new edition contributes to that effort by including dozens of new case studies and boxes.
Principles Of Microeconomics (Seventh Edition)
by N. Gregory MankiwWith its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.
Principles of Microeconomics Version 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Modern Chemistry
by David Oxtoby H. Gillis Laurie ButlerLong considered the standard for covering chemistry at a high level, PRINCIPLES OF MODERN CHEMISTRY continues to set the standard as the most modern, rigorous, and chemically and mathematically accurate book on the market. This authoritative text features an "atoms first" approach and thoroughly revised chapters on Quantum Mechanics and Molecular Structure (Chapter 6), Electrochemistry (Chapter 17), and Molecular Spectroscopy and Photochemistry (Chapter 20). In addition, the text utilizes mathematically accurate and artistic atomic and molecular orbital art, and is student friendly without compromising its rigor. End-of-chapter learning aids now focus on only the most important key objectives, equations and concepts, making it easier for readers to locate chapter content, while new applications to a wide range of disciplines, such as biology, chemical engineering, biochemistry, and medicine deepen readers' understanding of the relevance of chemistry in today's world.
Principles of Neural Science, Fifth Edition
by Eric R. Kandel James H. Schwartz Thomas M. Jessell Steven A. Siegelbaum A. J. HudspethUltimately, Principles of Neural Science affirms that all behavior is an expression of neural activity, and that the future of clinical neurology and psychiatry hinges on the progress of neural science. Far exceeding the scope and scholarship of similar texts, this unmatched guide offers a commanding, scientifically rigorous perspective on the molecular mechanisms of neural function and disease―one that you’ll continually rely on to advance your comprehension of brain, mind, and behavior.
Principles of Object-Oriented Programming
by Alex Tribble Connexions Mark HusbandAn objects-first with design patterns introductory course
Principles of Operations Management (Eighth Edition)
by Jay Heizer Barry RenderThis book presents a state-of-the- art view of the activities of the operations function. This book will also help you understand how OM affects society and your life.
Principles of Pediatric Nursing: Caring for Children (Fifth Edition)
by Jane W. Ball Ruth C. Bindler Kay J. CowenThe goal of the fifth edition of this textbook is to provide core pediatric nursing knowledge that prepares students for excellence in nursing, and to offer the tools of scholarship and critical thinking required during practice.
Principles Of Pharmacology For Medical Assisting (Mindtap Course List)
by Jane RiceBecome a medical assistant with PRINCIPLES OF PHARMACOLOGY FOR MEDICAL ASSISTING, 6E! Written by a seasoned instructor to meet the specific needs of medical assisting students, this book leverages current health care standards to explore common practices, procedures, medications, and drug preparations, explaining concepts in clear and easy-to-understand language. For deeper focus, graphic icons throughout the readings point out important issues such as legal implications, safety in administering medications, warnings and cautions, medical documentation, ethical considerations, and patient teaching. Designed to help you succeed in your course and beyond, PRINCIPLES OF PHARMACOLOGY FOR MEDICAL ASSISTING, 6E also includes special learning features such as spotlights on key topics, discussions about special considerations for older adults and children, critical thinking questions and activities, spot checks for self-testing, and much more!
Principles Of Psychology
by S. Marc BreedloveOrganized around four well-established core principles, Principles of Psychology provides students with a framework to understand the science of behavior. Written in a conversational style, the text is organized around the following four well-established principles that serve as touchstones for the field of psychology: --The mind is a process at work in a physical machine, the brain. --We are consciously aware of only a fraction of our mental activity. --We constantly modify our behavior, beliefs, and attitudes according to what we perceive about the people around us. --Experience physically alters the structure and function of the brain. With these four principles as a framework for the text, Principles of Psychology emphasizes that psychology is a science through discussion of relevant big-picture and proven concepts and cutting-edge research-based investigations that examine behavioral, psychological, and neuroscience experiments. By presenting data and facts from other scientific disciplines, as well as real-world vignettes and stories, Marc Breedlove teaches the reader how to think critically and scientifically about the underlying mechanisms of behavior. In-Text Features --Vignette: Each chapter begins with a story, an instance when behavior has a big impact on someone's life. The chapter returns to the vignette several times as we cover findings that relate to that particular case. --Researchers at Work: In every chapter, important discoveries are explained and illustrated to highlight the process of experimentation and hypothesis testing. Over the course of the book, the progression of experiments provides an increasingly sharper picture of the factors shaping behavior. --Skeptic at Large: Intended to sharpen the student's critical thinking skills, these boxes explore a widespread misconception and demonstrate how scientific research disproves it. The exploration of scientific experimentation also reinforces the Researchers at Work feature. --Psychology in Everyday Life: These are topics where knowledge of psychology might be applicable to everyday life, such as whether people with schizophrenia are violent, the importance of "blind" auditions for musicians, how to stop smoking, or how conditioned taste aversion might cause you to stop eating sushi when you used to love it. --The Cutting Edge: Just prior to the end of every chapter, this feature explores an exciting report of current research. Showing students these vibrant and bold experiments will emphasize that psychology research remains alive and well. --Think Like a Psychologist: Principles in Action: To close each chapter, each principle is related back to the vignette to show the student that when they observe an interesting behavior they can recall and apply the four principles. If they can do this, they will indeed be thinking like a psychologist.