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Essentials of Marketing: A Marketing Strategy Planning Approach
by William Perreault E. Mccarthy Joseph CannonEssentials of Marketing Helps you learn about Marketing and Marketing Strategy Planning. With 18 chapters that introduce the important concepts in marketing management, you will see all aspects of marketing through the eyes of the marketing manager. This new edition covers the dynamic changes taking place in marketing management and the market environment. Essentials of Marketing, 14th edition, will help you understand today's best marketing practices and ideas.
Essentials of Medical Language (2nd Edition)
by David M. Allan Karen D. LockyerThis book presents new medical terminology to students in manageable quantities via short lessons and a 2-page spread format. This edition offers a completely redesigned learning experience through larger, more focused art and revised table of contents.
Essentials of Meteorology: An Invitation to the Atmosphere (Mindtap Course List Series)
by Robert Henson C. Donald AhrensESSENTIALS OF METEOROLOGY, 8th Edition, is written for students interested in gaining insights into the dynamic workings of the atmosphere. The authors' ability to explain relatively complicated ideas in an easy-to-understand way lets both science and nonscience majors visualize the principles of meteorology.
Essentials of Modern Business Statistics with Microsoft Office Excel® 6th edition
by David R. Anderson Dennis J. Sweeney Thomas A. WilliamsFrom the renowned author team that has been writing market-leading business statistics textbooks for more than 20 years, ESSENTIALS OF MODERN BUSINESS STATISTICS, 6TH EDITION provides a brief introduction to business statistics. The text balances a conceptual understanding of statistics with the real-world application of statistical methodology using problem-scenarios and real-life examples. Step-by-step instructions and screen captures demonstrate how to most effectively use the latest version of Excel in statistical procedures, while numerous exercises give readers hands-on experience putting what they learn into practice. The Sixth Edition is packed with all-new Case Problems, Statistics in Practice applications, and real data examples and exercises.
Essentials of Nursing Leadership and Management (Sixth Edition
by Sally A. Weiss Ruth M. TappenSuccessfully make the transition to professional nursing practice. Two books in one, for the price of one--all the issues and trends coverage you need, plus leadership and management content. The completely revised and updated 6th Edition of this popular resource prepares you to meet the challenges you'll face as a professional in today's changing health care environment. You'll explore your future responsibilities as a leader and a manager and the workplace issues and trends that you'll encounter in practice.
Essentials of Nutrition
by Maureen Zimmerman Beth SnowEssentials of Nutrition: A Functional Approach, by Zimmerman and Snow is a textbook aimed at non-majors for the nutrition course. With this text your students will examine some of the popular myths about nutrition and will develop a foundation for making smart dietary choices and to debunk these common nutrition myths. As students learn about the role of nutrition in optimal health, they will learn about dietary nutrients and toxicants. A sampling of topics covered include macro- and micronutrient needs; determining individual nutrient and caloric needs; digestion and absorption; nutritional needs throughout the various stages of human development; and current food issues, sustainability concerns, including food safety.
Essentials of Oceanography
by Harold V. Thurman Alan P. TrujilloAs the bestselling brief book in the oceanography market, Essentials of Oceanography combines dynamic visuals and a student-friendly narrative to bring oceanography to life. The text’s engaging features and the extensive suite of animations and videos keep students interested and excited about the material. <p><p> The 13th Edition creates an interactive learning experience that provides tightly integrated text and digital offerings to make oceanography approachable and digestible for students. An emphasis on the process of science throughout the text provides students with an understanding of how scientists think and work. The new edition also helps students develop the scientific skill of practicing and interpreting data with new Exploring Data features supported by Mastering Oceanography coaching activities. A new Creature Feature provides fun facts about marine animals to engage students.
Essentials of Oceanography (10th edition)
by Harold V. Thurman Alan P. TrujilloTrujillo and Thurman present in-depth discussions of oceanographic concepts and demystify the science even for non-science students. Their systems approach highlights the relationship between oceanographic phenomena and how those phenomena affect other Earth systems. Scientific information from geology, chemistry, physics, and biology combine to illustrate how each of these disciplines relates to the ocean.
Essentials of Organizational Behavior
by Stephen P. Robbins Timothy A. JudgeFor one-semester undergraduate and graduate level courses in Organizational Behavior. Concise fundamentals for students. Ultimate flexibility for instructors. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course. The eleventh edition contains expanded and updated coverage on international issues, as well as new sections on the management of information, safety and emotions at work, risk aversion, self-determination theory, managing information, and downsizing. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion-be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information.
Essentials of Organizational Behavior (10th edition)
by Stephen P. Robbins Timothy A. JudgeWith updated examples and research but purposely minus such learning aids as review questions, this edition meets its goal of offering an alternative to much lengthier texts in the organizational behavior field. Robbins (San Diego State U.) discusses OB topics relating to ethics, diversity, and globalization throughout rather than in stand-alone chapters. The organizational culture section includes a discussion of workplace spirituality. A companion Web site and other supplements are available. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Essentials of Pathophysiology: Concepts of Altered Health States
by Carol Mattson PorthPrepare your students for their future careers with Essentials of Pathophysiology: Concepts of Altered Health States, 4/e. This clear, readable, and student-friendly text delivers "need to know" disease content, along with the essential foundation in science that nursing, physician assistant, pharmacology, advanced health science, and medical students need to succeed in their future careers. Approaching the topic as an exploration of pathophysiology, the book relates normal body functioning to the physiologic changes that occur as a result of disease and provides concise yet complete coverage of how the body works. The Fourth Edition builds on the book''s extremely successful art program and the "Understanding" feature and incorporates summary concept boxes after each section.
Essentials of Pathophysiology: Concepts of Altered Health States (3rd Edition)
by Glenn Matfin Carol M. PorthThe text, which is based on the eighth edition of Pathophysiology: Concepts of Altered Health, has been prepared specifically for those students who do not need the extensive breadth or detail of content provided in the larger book. To accomplish this task, content deemed to be less essential has been omitted, while essential content has been reorganized, revised, and condensed.
Essentials of Pediatric Nursing
by Theresa Kyle Susan CarmanEssentials of Pediatric Nursing, 4th Edition, helps students develop the clinical reasoning capability to confidently meet the unique challenges of caring for children and their families in a wide variety of healthcare settings. Utilizing the nursing process, a concise, concept-based approach makes relevant information accessible and builds students’ understanding progressively from concept to application. Rather than repeating medical-surgical content previously mastered, the text builds upon students’ prior knowledge, establishing an understanding of broad concepts before cultivating students’ critical thinking and problem-solving skills. <p><p> Covering a wide scope of relevant topics with an emphasis on common issues and pediatric-specific content, Essentials of Pediatric Nursing focuses on conceptual learning to help you make the most of your class time and ensure that your students are equipped for a successful career in pediatric nursing care. This updated edition introduces new Unfolding Case Studies and Clinical Reasoning Alerts that encourage discussion and clinical decision-making, as well as new Practice and Learn Growth and Development Case Studies and Skill-based Pediatric Videos on thePoint that guide students through commonly encountered scenarios and applications to equip them for the rigors of pediatric practice.
Essentials of Pediatric Nursing, 3rd Edition
by Theresa Kyle Susan CarmanEssentials of Pediatric Nursing is intended for Pediatric Nursing courses with an integrated pediatric curriculum. It provides a unique concept-based approach and nursing process focus that helps students go from concept to application by building on previously mastered knowledge from other courses. The new edition of the text focuses on allowing students to apply concepts from the book to cases throughout the book. It also emphasizes developmental considerations and atraumatic care, illustrating the unique nature of a pediatric patient. Also new to this edition are highlighted sections, showing student,,s key areas in the text that students commonly struggle with and real life critical thinking exercises. This edition will have a comprehensive supplements program to support faculty and student needs, in addition to a pediatric nursing videos series available on thePoint. Features: Hallmark Features and Key Revisions/Update: New: Misconception Alert, Boxes focusing on items that "students often misunderstand", drawn from PrepU. Feature subtly branded to PrepU. Aim to help students focus. , New: Dose Calc Box, Dose Calculation Boxes: Keeping the focus on differences between adult and child patients at the front of student,,s minds. , New: End of Chapter Case, End of chapter case study to apply course content. Phase I of case is in the book and entire unfolding case study is on thePoint. Linking print/digital. , New: Bringing it all Together, Segment drawing content application from from multiple chapters, to develop dynamic/critical thinking. Including prioritization, development, etc. To be located at end of chapters for all of unit 4. , Update: Threaded/Unfolding Case, Making note of the 'unfolding case,,, at each feature occurrence, throughout each chapter and aligning photo in chapter opener to small photo assigned with threaded case to make feature more visible to students. , Update: Worksheet, Including a question focusing on dosage calculation in the worksheet, Update: Developmental Considerations, Adding more developmental considerations throughout the book to help students understand the importance/difference between children/adults, Update: Key Terms, Putting more advanced terms in this section of the book, Update: Teaching Guidelines, Making these briefer and adjusting formatting for brevity, Update: Consider This, Guidelines on thePoint for answers/guidance on how to reach answers with page numbers, Visual preface, Preface to have visual walk through of key features,
Essentials of Pediatric Radiology
by Heike E. Daldrup-Link Charles A. GoodingEssentials of Pediatric Radiology: A Multimodality Approach provides a concise overview of both basic and complex topics encountered by pediatric radiologists in their daily practice. Written by leading pediatric radiologists from renowned children's hospitals, it focuses particularly on multimodality imaging, covering the full gamut of radiologic diagnostic techniques, including conventional radiography and ultrasound, Doppler ultrasound, up-to-date CT and MRI techniques, and PET-CT. Each chapter is generously illustrated with high quality images, as well as graphs, tables, decision flowcharts and featured cases. Chapters are arranged according to pathologies, rather than organ systems, providing the reader with clinically-oriented information when employing 'whole body' techniques or analysing scans involving multiple anatomical sites. The book is complemented by online presentations of cases as 'unknowns', which enable readers to test their diagnostic proficiency. A key text for pediatric radiology fellows, radiology residents and general radiologists, this is also essential reading for all pediatricians.
Essentials of Pharmacology for Health Occupations (6th Edition)
by David M. Smith Ruth Woodrow Bruce J. ColbertThis basic introductory text presents information about pharmacology and the safe administration of medications.
Essentials of Physical Anthropology
by Robert Jurmain Lynn Kilgore Wenda Trevathan Eric BartelinkConcise, well-balanced, and comprehensive, ESSENTIALS OF PHYSICAL ANTHROPOLOGY, 10th Edition, introduces you to physical anthropology with the goal of helping you understand why it is important to know about human evolution. <p><p>You'll learn how humans are biologically connected to all other life, including our ancient ancestors and our contemporary primate cousins, and how closely modern human populations are related to each other. Numerous high-quality visual diagrams, artwork, maps, photographs, and other learning tools will help you grasp the big picture of human evolution.
Essentials of Physical Anthropology: Discovering Our Origins (Third Edition)
by Clark Spencer LarsenThe big picture of physical anthropology. Essentials of Physical Anthropology, Third Edition, is rich with stunning and photorealistic art, thoughtful pedagogy, innovative media, and up-to-date, student-centered content that illuminate physical anthropology’s most important themes.
Essentials of Precalculus with Calculus Previews
by Dennis G. Zill Jacqueline M. DewarEssentials of Precalculus with Calculus Previews, Sixth Edition, is an ideal undergraduate text to help students successfully transition into a future course in calculus. The Sixth Edition of this best-selling text presents the fundamental mathematics used in a typical calculus sequence in a focused and readable format. Dennis G. Zill’s concise, yet eloquent, writing style allows instructors to cover the entire text in one semester. Essentials of Precalculus with Calculus Previews, Sixth Edition uses a vibrant full-color design to illuminate key concepts and improves students' comprehension of graphs and figures. This text also includes a valuable collection of student and instructor resources, making it a complete teaching and learning package.
Essentials of Psychology Fifth Edition
by Stephen L. FranzoiPsychology involves the "study of the mind." As such, introductory psychology offers you the hope that course material will help you better understand not only other people but also yourself. Seeking such knowledge is a distinguishing feature of young adulthood, and the college experience is specifically designed to foster this quest.
Essentials of Psychology: Concepts and Applications (Fourth Edition)
by Jeffrey S. NevidThe new edition of this brief introductory text retains the hallmark features that have made its parent text unique, while offering a more manageable, student-friendly format. The book was written with three goals in mind: to make the study of psychology accessible and engaging to the beginning student in psychology, to provide students with a solid grounding in the knowledge base in psychology, and to help students succeed in the course. Nevid’s comprehensive learning system-derived from research on memory, learning, and textbook pedagogy-is featured throughout. This learning model incorporates what the author calls the Four E’s of Effective Learning-Engaging Student Interest, Encoding Information, Elaborating Meaning, and Evaluating Progress. ESSENTIALS OF PSYCHOLOGY: CONCEPTS AND APPLICATIONS, 4th Edition, provides a broad view of psychology as well as applications of the knowledge gained from contemporary research to the problems and challenges we face in today’s world.
Essentials of Real Estate Finance
by Doris BarrellThis dynamic textbook combines solid concepts of real estate finance, but it also gives you a solid foundation for a career in real estate. In this course, you will learn about monetary systems, primary and secondary money markets, and sources of mortgage loans. You will also learn about federal government programs, loan applications, processes and procedures, closing costs, alternative financial instruments, Equal Credit Opportunity Act, Community Reinvestment Act, and the state housing agency.
Essentials of Social Statistics for a Diverse Society
by Anna Y. Leon-Guerrero Chava Frankfort-NachmiasEssentials of Social Statistics for a Diverse Society is a briefer version of the successful Social Statistics for a Diverse Society now in its 6th edition. As in the parent text, the context of diversity, illustrated through the use of real data in examples from contemporary social issues, will continue to differentiate this briefer statistics text. Better illustrated with more interesting examples and exercises with aá focus on student learning, will set this book apart from its competitors. Features and Benefits: - The book's informal writing style -- coupled with the use of real-world examples makes the book more accessible and engaging for students. - A focus on race, class, gender and other aspects of social diversity sets the book apart from others in the field and mirrors the major emphasis in the social sciences today. - Reading the Research Literature sections in most chapters help students read and interpret statistical information in professional and scholarly publications. - Learning Checks within chapters engage students in reviewing key concepts and techniques. - Statistics in Practice extended examples show students applications to meaningful social issues. - Heavily illustrated with many charts, tables and graphs - Extensive end of chapter exercise sets.
Essentials of Social Work Management and Leadership: A Competency-based Approach
by Richard Hoefer Larry D. WatsonEssentials of Social Work Management and Leadership: A Competency-based Approach helps students not only build critical knowledge but also cultivate the unique skills that will help them develop into competent and successful managers and leaders. <p><p>Experiential exercises, informative case studies, and carefully crafted assignments based on the 2015 Council on Social Work Education's (CSWE) Educational Policy Accreditation Standards (EPAS) show students how to apply key concepts to gain career success. Each chapter of the text combines knowledge with competency-building exercises that fit into a newly refined conceptual model of the material. The model places the 2015 CSWE EPAS into strategic categories according to orientation, helping readers better understand how each skill functions within the discipline and how collectively, they can support a thriving and effective social work practice. The text delivers excellent insight, opportunities for action, and material that inspires students to become effective, confident, and capable leaders. Essentials of Social Work Management and Leadership is well suited for courses in social work and nonprofit leadership and management at a specialized or advanced level. <p><p>The text is co-sponsored by The Network for Social Work Management, an international organization focused on strengthening and advancing social work management within health and human services.