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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
by David L Loudon Ronald A Nykiel Robert E StevensExamine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more!Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!
Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan
by Ronald A Nykiel Kaye Sung Chon Elizabeth JascoltWith Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
by Judy AllenPractical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Marketing and Managing Tourism Destinations
by Alastair M MorrisonMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Marketing and Managing Tourism Destinations
by Alastair M. MorrisonMarketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Marketing and Managing Tourism Destinations
by Alastair M. MorrisonMarketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”); new and updated international case examples to show the practical realities and approaches to managing different destinations around the world; coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others; a significantly improved illustration program; keyword lists. It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
by Alan Fyall Patrick Legohérel Isabelle Frochot Youcheng WangThe marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
by Dr Simon Hudson Ms Louise HudsonFramed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
by Dr Simon Hudson Ms Louise HudsonFramed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
by Simon Hudson Louise HudsonThis cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
by Simon Hudson Louise HudsonThis cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Marketing in Travel and Tourism
by Mike Morgan Ashok RanchhodMarketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Marketing in the Tourism Industry: The Promotion of Destination Regions (Routledge Library Editions: Tourism)
by Gregory Ashworth Brian GoodallThis book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
Markets of Paris, 2nd Edition: Food, Antiques, Crafts, Books, and More
by Dixon Long Marjorie R. WilliamsThe food scene in Paris has changed dramatically since 2006, whenMarkets of Paris was first published. Yes, the same markets are held in the same locales as always--literally, for centuries--but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("bio") produce. Markets of Paris, 2nd Edition revisits and updates the entire market scene in Paris, with new entries, including Virtual Markets and Market Streets, Markets Open on Sunday, Artisan Bakers and Artisan Foods, Getting Along in the Food Markets, Brocante Fairs, and more.Updates focus on the most interesting vendors and most unique and enticing offerings to be found at each locale, including prepared food that can be eaten on the spot. One of the biggest changes in the Paris market scene in recent years has been the spike of interest in organic, reflected in the popularity of the Raspail organic market. Often it's referred to as "Le Marché Bio," and many claim it's the crème de la crème of all Paris's markets.Restaurant listings have been updated, too, with 15 new additions that have been chosen because of their new-generation chefs' approach to fresh ingredients or their proximity to featured markets. A new section titled If You Have Limited Time directs the visitor to the most interesting markets near his or her accommodations. Finally, the book has been reorganized by arrondissement to be more user friendly, and it has a brand-new look with all new photos and a refreshed, modernized design.
Markets of Provence: Food, Antiques, Crafts, and More
by Dixon Long Marjorie R. WilliamsProvence, France, is justly famous for its dazzling light, vibrant colors, rich history, and flavorful foods and wines. And its markets have been the beating heart of Provençal life since the Middle Ages. In Markets of Provence, Marjorie R. Williams whisks you away to 30 of the best. This pocketable guide, complete with detailed maps and organized by days of the week, gives you all the information you need for your visit to this Mediterranean region.Included are: indispensable advice on timing, navigation, negotiation and payment; tips on etiquette while surveying vendors' produce; and even some French language lessons to help you brush up on your essential français. Complete with restaurant recommendations and other useful tips, this book will help you get the most out of the experience. Supplemented with beautiful full-color photographs and color-coded maps, Markets of Provence is a must-have for every traveler.
Marple and Newtown Townships (Images of America)
by Mike MathisFor most of their histories, Marple and Newtown Townships were farming communities on the western outskirts of Philadelphia. The thriving farms supplied local grocers, while the fresh air and clean water in Marple and Newtown attracted city dwellers seeking recreational opportunities. With the West Chester Pike linking the townships to other areas, they quickly became quintessential suburban communities. Marple and Newtown Townships captures the growth of the two communities from the early 20th century through the 1990s. A trolley line established early in the century provided transportation for commuters, but it was not until the 1950s that Marple and Newtown were transformed from sleepy outposts to sprawling suburbs. Housing developments such as Lawrence Park attracted thousands of new families to the area. Included in this collection are local landmarks which have long since vanished, including Bonsall's General Store, the old Marple-Newtown High School, Bessie Parker's, and the Bergdoll Mansion.
Married to Africa
by G. Pascal ZacharyG. Pascal Zachary is a foreign correspondent for The Wall Street Journal when he finds love in, of all places, the zoo in Accra, Ghana. That is where he meets Chizo Okon, the surrogate mother for an orphaned chimpanzee. In Married to Africa, Zachary tells their warm and humorous story, which is as much about the marriage of two cultures as it is about the marriage of two people.
Marrying Off Mother and Other Stories
by Gerald DurrellHumorous stories of the author's travels and the eccentric people and animals he has encountered. Author was a British naturalist.
Marseille
by M.F.K. FisherA Vintage Shorts Travel Selection Nowhere in the world did the beloved food and travel writer M.F.K Fisher feel more at ease than in the port of Marseille. From her timeless A Considerable Town, published as part of Two Towns in Provence, here is her affectionate introduction to the old streets and bustling waterfront of France's second city. "I first spent a night there in late 1929, and since then I have returned even oftener than seems reasonable," says Fisher of her long-term love affair with the city by the sea. In these recollections she paints a vibrant, sun-drenched portrait of the distinctive character of Marseille and its residents, the insolite or "indefinable" identity that makes it unlike anywhere else. As she reflects on the history, the culture and, of course, the foods, that make Marseille what it is, Fisher brings the city to life as only she can. An eBook short.
Marseille Mix
by William FirebraceA journey through the history, cultures, and societies of Marseille.There are many Marseilles, or at least many versions of Marseille: seaside village, haven of gangsters, gateway to the East, city of immigrants and outcasts. It is by turns the dull bourgeois provincial town where nothing ever happens and the mysterious unknowable city of the Mediterranean. In Marseille Mix, William Firebrace explores the many Marseilles, the invented and the actual. Leading readers down narrow streets, through undulating terrain that seems at once, or serially, Italian, Greek, Levantine, and North African, Firebrace traces the history and culture of Marseille through landscapes, buildings, food, films, literature, and criminology. In seven chapters, in writing that is by turns essay, narrative, description, list, recipe, glossary, and conversation, Firebrace investigates the city&’s defining mix. He tells stories of famous Marseillais, including Marcel Pagnol and Antonin Artaud, and famous visitors, including the dying Arthur Rimbaud and Walter Benjamin (who wrote about one visit in &“Hashish in Marseille&”). He describes the brief period when Marseille was the point of departure for European refugees fleeing the Nazis and the city&’s mixture of desperation and decadence during the Vichy regime. He visits the basilica of Notre Dame de la Garde and gazes down from its terrace at the panoramic view: an agglomeration of neighborhoods and landscapes that became a city.
Marseille, Port to Port
by William KornblumMarseille, France’s sunny second city, is a beguiling place. A major Mediterranean port, it beckons to urban wanderers and anyone enthralled by cities in all their multiplicity. Marseille’s ancient streets tell stories of fires, plagues, wars, decay, and regrowth. Waves of people of diverse ethnic and religious backgrounds have made their way there, and many have found homes for themselves. Although the city hosts visitors from around the world, France’s social and political fault lines are on full display. For all its charm, Marseille struggles to overcome its reputation for corruption and crime.William Kornblum—an eminent urban sociologist and a veteran traveler in the Francophone world—invites readers on an exploration of a changing city. Blending travelogue and social observation, he roams Marseille’s neighborhoods and regions in the company of writers, scholars, activists, and ordinary people. The living history of the city comes through in Kornblum’s character sketches and the stories that his guides tell. Relishing Marseille’s coasts and crags and reveling in its rich maritime culture, they discuss the political, social, and environmental challenges the city faces. Kornblum also draws connections with his hometown, New York City, which like Marseille is a deindustrialized port city increasingly dependent on the production and consumption of culture.Offering a captivating and thoughtful portrait of the city and its citizens, this book is for all readers who have ever wondered what makes Marseille so distinctive.
Marshall
by Pat Smith-Gasperson Harrison County Museum Lucile Estell Joyce WilliamsonNestled among towering pine trees in East Texas is the city of Marshall. Marshall is closely identified with Caddo Lake, a massive body of water located northeast of the town. According to the Caddo Indians who first inhabited this land, the mysterious lake was formed overnight from an earthquake. Spanish and French explorers sought to claim the land as their own in the 16th century, and American settlers arrived here in about 1830. The city of Marshall was founded in 1842, eventually becoming the county seat of Harrison County. With the arrival of the Texas and Pacific Railroad after the Civil War, Marshall became known as the "Gateway to Texas," and the town prospered. Today education plays an important role in the local economy, and Marshall is the home of Wiley College, East Texas Baptist University, and Texas State Technical Institute. Life in Marshall continues to revolve around the town square, with the majestic, restored courthouse at its center.
Marshall
by Jane Ammeson Susan Collins Marshall Historical SocietyA charming Michigan town and recipient of the Dozen Distinctive Destinations award by the National Trust for Historic Preservation, Marshall boasts homes and businesses that are immaculately restored architectural gems whose styles include Gothic Revival, Queen Anne, and Second Empire. To stroll along the streets here, past the Honolulu House, home to the Marshall Historical Society and a paean to a 19th-century judge's passion for the tropics, toward the National House, an old stagecoach inn dating back to the 1840s and now a thriving bed-and-breakfast, is to appreciate the homage to the past that has kept this jewel of a town a major travel destination for those who honor history. History comes alive to those dining at Winn Schuler's, the oldest restaurant in the state and a mainstay in downtown Marshall since the beginning of the 20th century. In Marshall, it is easy to step back in time and enjoy all that life had to offer to travelers of a different era.
Marshall County
by Marshall County Historical Society Sherrill Wadham SparksThe Oregon-California Trail carried more than 100,000 settlers west over the prairies of the future state of Kansas in the mid-1800s. Pioneers and Pony Express riders crossed the Big Blue River at Independence Crossing or at Frank Marshall's ferry near present-day Marysville. In 1846, members of the Donner Party discovered and named Alcove Spring, now one of 20 county sites listed in the National Register of Historic Places. The Kansas Territorial Legislature established Marshall County in 1855. After the Civil War, rich soil and abundant water attracted farmers, and its location attracted railroads and industry. Today, the same occupations still sustain the 16 towns and villages. As the "Gateway to the Flint Hills," the county's rolling hills are dotted with picturesque prairie, woods, limestone outcrops, rivers, and creeks. Even though the county is a crossroads for modern highways US 36 and US 77, pioneer wagon ruts are still visible in Marshall County.
Martha's Vineyard: A History (Brief History)
by Thomas DresserMartha's Vineyard is cherished by many as a summer paradise, but few know of its rich past. Descendants of the first Native American inhabitants still reside on the Vineyard. Once a critical whaling hub, the island's success drew in newcomers from around the world. Following the Civil War, land developers set their sights on attracting tourists to the island's scenic beaches, and soon thereafter, a visit from President Grant established Martha's Vineyard as a vacation haven. From a movement to secede from Massachusetts to the making of the summer blockbuster Jaws, author Thomas Dresser weaves together the threads of the Vineyard's fascinating history. Discover how this remarkable island adapted to the times and came to be one of the most sought-out vacation destinations on the East Coast.