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Strategic Hospitality Leadership
by Judy Siguaw Russell Arthur SmithDoing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 (Springer Proceedings in Business and Economics)
by Androniki Kavoura Efstathios Kefallonitis Apostolos GiovanisThis book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 (Springer Proceedings in Business and Economics)
by Androniki Kavoura Efstathios Kefallonitis Prokopios TheodoridisThis book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Strategic Innovative Marketing and Tourism: Creative Solutions and Digital Transformation Challenges—11th ICSIMAT, Brasov, Romania, 2024 (Springer Proceedings in Business and Economics)
by Androniki Kavoura Victor-Alexandru Briciu Arabela BriciuThis open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023 (Springer Proceedings in Business and Economics)
by Androniki Kavoura Teresa Borges-Tiago Flavio TiagoThis open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
Strategic Management for Hospitality and Tourism
by Prakash Chathoth Levent Altinay Fevzi Okumus Mehmet Ali KoseogluStrategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Strategic Management for Tourism Communities
by Peter E. Murphy Ann E. MurphyStrategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
Strategic Management for Tourism, Hospitality and Events
by Nigel EvansStrategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Strategic Management for Tourism, Hospitality and Events
by Nigel EvansStrategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this third edition are: New and fully updated international case studies from both SMEs and large-scale businesses integrated throughout to show the various applications of strategic management theory. More extensive combined sector case studies on relevant topics such as Airbnb are also included at the end of the book for seminar work. New content on relevant topics such as big data, artificial intelligence, political external environment, social media and e-marketing, sustainability and CSR, absorptive capacity, and innovation. Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook, as well as supplementary exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.
Strategic Management for Travel and Tourism
by David Campbell George Stonehouse Nigel EvansStrategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are:* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Strategic Management in Tourism
by James Wilson Larry Dwyer Dimitrios Buhalis Stephen Witt Geoff Southern Luiz Moutinho Enrique Bigné Jithendran Kokkranikal Anne-Mette Hjalager D Parra LópezFully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
Strategic Management in Tourism (CABI Tourism Texts)
by James Wilson Larry Dwyer Yvette Reisinger Brent Ritchie Geoff Southern Luiz Moutinho Anne-Mette Hjalager Scott McCabe Mercedes Melchior-Navarro María Moral-Moral Eduardo Parra-López Shirley Rate S. F. Witt Vanessa Yanes-Estévez Ronnie Ballantyne Yawei Jiang Jithendran Kokkamikal Dawn Gibson Kun-Huang Huarng José Alberto Martínez-González Tiffany Hui-Kuang Yu Professor Noel Scott Alejandro Pérez-Ferrant Professor Alfonso Vargas-Sánchez Kanes Rajah Rafael Alberto PérezThis comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Strategic Management in the International Hospitality and Tourism Industry: For Hospitality And Tourism
by Prakash Chathoth Levent Altinay Fevzi OkumusStrategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.
Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
by Javier Martínez-Falcó Bartolomé Marco-Lajara Eduardo Sánchez-García Luis A. Millán-TudelaWine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns. The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.
Strategic Pricing for the Arts
by Michael RushtonWith roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts? Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.
Strategic Questions in Food and Beverage Management (Hospitality Essentials Series)
by Roy C WoodThis book provides students with a series of critical reviews of issues in food and beverage management addressing a variety of managerial dilemmas of a more complex nature such as how important is the meal experience and is food an art form? These are accompanied by discussion points, questions, and case studies to aid application, critical thinking and analysis. Written by leading hospitality academic, this short critical yet accessible text will be value for all future hospitality managers
Strategies for Sustainable Tourism at the Mogao Grottoes of Dunhuang, China
by Martha Demas Neville Agnew Jinshi FanAt the Mogao Grottoes, a World Heritage site near Dunhuang city in Gansu Province, visitor numbers have increased inexorably since 1979 when the site opened. A national policy that identifies tourism as a pillar industry, along with pressure from local authorities and businesses to encourage more tourism, threatens to lead to an unsustainable situation for management, an unsafe and uncomfortable experience for visitors and irreparable damage to the fragile art of the cave temples for which the site is famous. In the context of the comprehensive visitor management plan developed for the Mogao Grottoes, a multi-year study began in 2001 as a joint undertaking of the Dunhuang Academy and the Getty Conservation Institute to determine the impact of visitation on the painted caves and develop strategies for sustainable visitation such that, once implemented, these threats would be resolved. The methodological framework featured a major research and assessment component that integrates visitor studies; laboratory investigations; environmental monitoring; field testing and condition assessment to address the issues affecting the grottoes and visitors. Results from this component led to defining limiting conditions, which were the basis for establishing a visitor capacity policy for the grottoes and developing long-term monitoring and management tools.
Strategies in Sustainable Tourism, Economic Growth and Clean Energy
by Muhammad Shahbaz Daniel Balsalobre-Lorente Oana M. DrihaThis book provides an in-depth analysis of and discussion about the relationship between green tourism, economic growth and globalization. It explores numerous topics relating to tourism including transport efficiency, foreign direct investment, clean energy, climate change dynamics and advances in sustainable tourism management. The book begins with discussion of sustainable tourism and economic growth, particularly focusing on management strategies. It then presents the relationship between energy use and tourism, looking at green energy and energy shock. It then discusses transport efficiency, tourism efficiency and financial growth in both developed and developing countries. This book is of interest to researchers, policymakers, and postgraduate students in the areas of energy, environmental and tourism economics.
Stray Decorum
by George SingletonMy dog Tapeworm Johnson needed legitimate veterinary attention. It had been two years since she received annual shots. I read somewhere that an older dog can overdose on all these vaccinations, and I have found--I share this information with every dog owner I meet--that if you keep your pet away from rabid foxes, raccoons, skunks, bats, and people whose eyes rotate crazy in their sockets, then the chances of your own dog foaming at the mouth diminishes drastically. I also believe that dogs don't need microchips imbedded beneath their shoulder blades if you keep the dog leashed or in the house, or with the truck windows rolled up when you drive around showing the dog farm animals living in pastures. I brought this up to Dr. Page one time, back four years earlier when Tapeworm Johnson was somewhere between eight and nine. Tapeworm showed up at my door one morning, her ribs as visible as anything you'd order down at Clem and Lyda's Barbecue Shack off Scenic Highway 11, her paw pads split open from, I assumed, days traveling from wherever her conscienceless owner dropped her off. Eleven stories, all previously published in journals like The Atlantic, The Oxford American, and The Georgia Review, in which George Singleton brings small-town South Carolina alive. Using everyday situations like a dog needing its annual vaccination and buckets of humorous observations, Singleton pokes and prods his readers into realizing we're all simply restless for a pat on the head.
Straying from the Flock
by Alexander ElderAn illuminating road trip through the history, life, and attractions of one of the most beautiful countries in the southern hemisphere The beauty and grandeur of New Zealand has captured the imagination of movie-goers over the past couple of years, and the country is a dream destination for many around the world. Straying from the Flock is an intimate and personal account of one passionate traveler's visit to this incredible country, its mountains and beaches, fjords, rainforests, vineyards, and hidden eateries. Each of the fifty chapters describes one day in his travels-fishing, flying, cattle herding, befriending locals at every turn. Filled with colorful stories and memorable personalities, the book not only describes the trip of a lifetime, but captures a life-altering experience for its writer. From mountains and rainforests to cities and beaches, Straying from the Flock is both a moving memoir and personal travel guide to this amazing country.
Strays: The True Story of a Lost Cat, a Homeless Man, and Their Journey Across America
by Britt CollinsFor fans of A Street Cat Named Bob and Dewey: The Small-Town Library Cat Who Touched the World, &“this lovely, luminous story will warm your heart and make you laugh and want to share your life with a rescue cat&” (Jeffrey Moussaieff Masson, author of The Nine Emotional Lives of Cats).Alcoholic and depressed, Michael King lives on the streets of Portland, Oregon, and sleeps in a UPS loading bay. One raining night, he stumbles upon a hurt, starving, scruffy cat cowering beneath a café table and takes her in. He names her Tabor, nurses her back to health, and she becomes something of a celebrity in Southeast Portland. When winter comes, they travel from Oregon to the beaches of California to the high plains of Montana, surviving blizzards, bears, angry steers, and rainstorms. Along the way, people are drawn to the spirited, beautiful cat and are moved to help Michael, who cuts a striking figure with Tabor riding high on his backpack or walking on a leash. Tabor comforts Michael when he&’s down, giving him someone to love and care for, and inspiring him to get sober and to come to terms with his past family traumas and grief over the death of his life partner. As they make their way along the West Coast, the pair become inseparable, healing the scars of each other&’s troubled pasts. When Michael takes Tabor to a veterinarian in Montana, he discovers that Tabor has an identification chip and an owner in Portland who has never given up hope of finding his beloved cat. Michael is faced with the difficult choice of keeping Tabor or returning her to her rightful owner—and, once again, facing the streets alone.
Street Cats & Where to Find Them: The Most Feline-Friendly Cities and Attractions Around the World
by Jeff BogleAn entertaining and practical travel guide for cat lovers in search of street cats, cat cafés, cat museums, and other cat-themed attractions and oddities around the world, plus valuable street cat safety and rescue information. Since cats domesticated themselves some 10,000 years ago, they have been a big part of our lives. From catching household pests to wearing silly hats in our family photos, cats have captured our hearts, homes, and even our streets. From the ancient alleyways where they roam to the charming cafés where they&’re pampered, cats are everywhere. In Street Cats and Where to Find Them, you&’ll meet Icelandic cats in Reykjavik out for a mid-day jaunt, Greek cats playing in ancient Athens, and Puerto Rican cats of Old San Juan who rely on a community of caretakers. Through personal stories, stunning photography, and practical travel, rescue, and safety information for cat seekers, readers are introduced to a host of street cats, as well as the best cat cafés, kitty-themed museums, attractions, and oddities in popular cities around the globe. This heartwarming tome takes you to 20 travel destinations to see and spend time with your favorite felines and is for anyone with an intense longing to see the world, walk its winding streets, and be moved by the people, places, cats, and unique culture of each place, all while safely enjoying street cats and discovering actionable ways to help them. You'll be equally moved by the dozens of full-color photos of cats enjoying themselves on sunny streets and hanging out in cozy café windows.
Street Trees of Seattle: An Illustrated Walking Guide
by Taha EbrahimiThe majestic trees of Seattle's neighborhoods take center stage in this illustrated and informative walking guide. Want to discover which neighborhood has the highest concentration of cherry street trees when cherry blossoms are at their peak?Eager to stroll down the only street lined with western red cedars?Curious how monkey puzzle trees made their way to the city?Using data visualization as a starting point, the author takes readers on a tour of existing street trees throughout Seattle's neighborhoods and iconic parks through charming illustrations and maps. In the process, she educates readers on the history of the trees and the city, and offers up sketches of trees, leaves, and leaflets to identify trees throughout 33 different neighborhoods. The most notable of each species are highlighted, so urban adventurers can fully appreciate their surroundings or design their own walking routes to experience these natural wonders in their favorite areas of the city.The book is organized alphabetically by neighborhood and each area: Showcases a species of treeIncludes a history of the tree and neighborhoodOffers maps and callouts for spotting the best street specimens In an increasingly digital world, the book invites readers to slow down and embrace an analog approach to tree-spotting during their urban meanderings.
Street of Eternal Happiness: Big City Dreams Along a Shanghai Road
by Rob SchmitzAn unforgettable portrait of individuals who hope, struggle, and grow along a single street cutting through the heart of China's most exhilarating metropolis, from one of the most acclaimed broadcast journalists reporting on China today. Modern Shanghai: a global city in the midst of a renaissance, where dreamers arrive each day to partake in a mad torrent of capital, ideas, and opportunity. Marketplace's Rob Schmitz is one of them. He immerses himself in his neighborhood, forging deep relationships with ordinary people who see in the city's sleek skyline a brighter future, and a chance to rewrite their destinies. There's Zhao, whose path from factory floor to shopkeeper is sidetracked by her desperate measures to ensure a better future for her sons. Down the street lives Auntie Fu, a fervent capitalist forever trying to improve herself with religion and get-rich-quick schemes while keeping her skeptical husband at bay. Up a flight of stairs, musician and café owner CK sets up shop to attract young dreamers like himself, but learns he's searching for something more. As Schmitz becomes more involved in their lives, he makes surprising discoveries which untangle the complexities of modern China: A mysterious box of letters that serve as a portal to a family's - and country's - dark past, and an abandoned neighborhood where fates have been violently altered by unchecked power and greed. A tale of 21st century China, Street of Eternal Happiness profiles China's distinct generations through multifaceted characters who illuminate an enlightening, humorous, and at times heartrending journey along the winding road to the Chinese Dream. Each story adds another layer of humanity and texture to modern China, a tapestry also woven with Schmitz's insight as a foreign correspondent. The result is an intimate and surprising portrait that dispenses with the tired stereotypes of a country we think we know, immersing us instead in the vivid stories of the people who make up one of the world's most captivating cities.From the Hardcover edition.
Streets of Key West: A History Through Street Names
by J Wills BurkeSimonton, Duval, Eaton, Whitehead, Southard, Truman—if you discover how these Key West streets, and all the others, came by their names, you will know much of the history of this little island at the nethermost end of the continental United States. You will learn of the rise and fall and rise again of the fortunes of this island town, which has played such a rich role in the history of the country as a whole. The author starts each section with an engaging history of the person for whom the street is named. Then he takes us along the street, pointing out the buildings and sites of historic interest along the way. This method builds and reinforces our grasp of Key West's history as the island is crisscrossed with sites that evoke nearly every aspect of its past. What emerges is a unique and quirky history of Key West, as well as a fascinating guide to wandering its streets, boulevards, alleys, and lanes.