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Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy
by Brighton Nyagadza Farai Chigora Azizul Hassan Abu BasharThis edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides some theoretical, policy and practical implications for policy makers, educational practitioners, students and business communities on how agritourism’s digital and social media marketing strategies could be of benefit to them. It considers macro, micro and firm-level analyses relating to how agritourism digital and social media marketing could be harnessed to fuel tourism corporate brands development in under-researched African contexts. Its empirical case studies provide scientific evidence-based approaches that inform understanding on the contribution of these antecedents to the realisation of tourism corporate brands development. The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large. As we reach the point of no return in our destruction of the planet, we need to look at global solutions to ‘reverse the traditional thinking’ (by applying frugal transformative futuristic solutions) of putting economy before green ecological balance and instead look to new ways of changing our appetite for wealth to fit within the ecological cycles which naturally exist.
Agritourism, Wine Tourism, and Craft Beer Tourism: Local Responses to Peripherality Through Tourism Niches (The Dynamics of Economic Space)
by Maria Giulia PezziThis book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions.Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural–urban and/or centre–periphery relationships; innovation vs tradition; authenticity vs mise en scène; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes.Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.
AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis
by Adel Ben Youssef Pushan Kumar Dutta Ruchi Doshi Manohar SajnaniThe book offers a critical exploration of the integration of AI, blockchain, and metaverse technology in the hospitality and tourism industry to investigate the potential of these technologies in revolutionizing the industry. This comprehensive work studies, with practical examples, how cutting-edge technologies of Industry 4.0 are transforming luxury industry into a high-touch, hyper-personalized metaverse. It explains how these technologies can be used to improve customer experience and operational efficiency in areas such as guest interaction, supply chain management, payment processing, and virtual stores. The book also discusses the conditions that can promote sustainable development in the hospitality industry using Industry 4.0 technologies. Provides an innovative perspective by blending high-tech trends like AI, blockchain, and metaverse with traditional wellness practices Emphasis on ethical considerations and potential risks associated with the use of these technologies, providing a balanced perspective on their impact Includes case studies and practical examples on how businesses can use AI, blockchain, and the metaverse to improve customer experiences and operational efficiency Explores how the hospitality industry can embrace Industry 4.0 technologies to improve its operations, enhance customer experiences, and contribute to sustainable development Provides a roadmap for companies looking to implement these technologies, highlighting potential benefits and pitfalls of each approach This reference book is for scholars and professionals in computer science who are interested in studying the effect of AI, blockchain, and metaverse in hospitality and tourism industry.
AIA Guide to Chicago
by American Institute of Architects ChicagoChicago’s architecture attracts visitors from around the globe. The fourth edition of the AIA Guide to Chicago is the best portable resource for exploring this most breathtaking and dynamic of cityscapes. The editors offer entries on new destinations like the Riverwalk, the St. Regis Chicago, and The 606 as well as updated descriptions of Willis Tower and other refreshed landmarks. Thirty-four maps and over 500 photos make it easy to find each of the almost 2000 featured sites. A special insert, new to this edition, showcases the variety of Chicago architecture with over 80 full-color images arranged chronologically. A comprehensive index organizes entries by name and architect. Sumptuously detailed and user friendly, the AIA Guide to Chicago encourages travelers and residents alike to explore the many diverse neighborhoods of one of the world’s great architectural destinations.
AIA Guide to Chicago
by Geoffrey Baer Alice Sinkevitch American Institute of Architects Chicago Laurie Mcgovern Petersen Perry DuisAn unparalleled architectural powerhouse, Chicago offers visitors and natives alike a panorama of styles and forms. The third edition of the AIA Guide to Chicago brings readers up to date on ten years of dynamic changes with new entries on smaller projects as well as showcases like the Aqua building, Trump Tower, and Millennium Park. Four hundred photos and thirty-four specially commissioned maps make it easy to find each of the one thousand-plus featured buildings, while a comprehensive index organizes buildings by name and architect. This edition also features an introduction providing an indispensable overview of Chicago's architectural history.
Aiken
by Paul Miles Janice McdonaldIt seems unlikely that a place as far off the beaten track as Aiken, South Carolina, would become the preferred wintering location for the denizens of New York society. But from the late 1800s, the most recognized names in America--the Vanderbilts, the Whitneys, and even the Roosevelts--began coming to this charming Southern city to escape the cold, relax among the oaks, and play. And play they did, establishing Aiken as an international polo capital and a premier place to ride, hunt, and golf. Aiken has so much history beyond the folks known as the winter colonists. Legends of the area's restorative powers date back to Native Americans. Aiken also boasts an amazing number of records, including the destination for the world's longest railroad in 1833 and the second-oldest 18-hole golf course in the United States, the Palmetto Golf Club, built in 1892.
Aiken Thoroughbred Racing Champions (Sports)
by Lisa J. HallSince the 1940s, forty racing champions have traveled the hallowed grounds at the historic Aiken Training Track. Thoroughbred icons such as Kelso, Tom Fool, Swale, Pleasant Colony, Conquistador Cielo and Shuvee trained at this world-renowned track. Numerous members of the Aiken Thoroughbred Racing Hall of Fame won the biggest races in the sport. These champions combined for a total of 546 wins in 1,395 starts, including wins in the Kentucky Derby, the Preakness Stakes and the Belmont Stakes. Race along with author Lisa J. Hall as she pays homage to these equine champions and an Aiken legacy.
Aiken's Sporting Life (Images of America)
by Jane Page Thompson Linda Knox McleanIn 1869, newspaper articles touted Aiken as a health and pleasure resort with the world's largest wooden hotel. Swirling social life and sporting action continued during the war years, when the women of society carried on local traditions. In 1950, Aiken was bustling with scientists and engineers who relocated to work at the Savannah River Site. The last half of the 20th century saw swelling crowds at polo matches, steeplechase races, fox hunts, golf courses, and cultural amusements. In the early 21st century, many Aiken sporting traditions mark milestone anniversaries. At the center of everything is Hitchcock Woods, a woodland paradise, pine-topped cathedral, and equestrian playground that remains open year-round. The Hitchcock Woods Foundation was established to safeguard this treasure within the heart of Aiken. The Aiken Horse Show, held each spring, and Blessing of the Hounds, held on Thanksgiving, are two of the most revered of Aiken's sporting traditions.
The Air-Conditioned Nightmare
by Henry MillerIn 1939, after ten years as an expatriate, Henry Miller returned to the United States with a keen desire to see what his native land was really like -- to get to the roots of the American nature and experience. He set out on a journey that was to last for three years, visiting many sections of the country and making friends of all descriptions. "The Air-Conditioned Nightmare" is the result of that odyssey.
The Air Ministry Survival Guide (Air Ministry Survival Guide)
by AnonTHE ULTIMATE SURVIVAL GUIDE for anyone who thinks they'd survive the world's most hostile environments - or at least imagine they could do.-----------------------------First issued to British airmen in the 1950s the beautifully illustrated Air Ministry Survival Guide provides invaluable practical tips and instruction on how to keep calm and carry on in any hostile environment.Whether you're lost in the desert, arctic, jungle, or adrift on the open ocean, you'll be better off armed with sensible advice on how to:- Build a structurally sound igloo- Pull faces to prevent frostbite (and when to expect bits to fall off should you fail)- Fashion a mask to prevent snowblindness- Make a hat out of seat cushions- Behave in the event of meeting hostile locals- Stay safe from poisonous reptiles and insects- Use a 'fire thong'- Punch man-eating sharks (which are cowards)
Air Transport and Regional Development Case Studies
by Anne Graham Nicole Adler Hans-Martin Niemeier Ofelia Betancor António Pais Antunes Volodymyr Bilotkach Enrique J. Calderón Gianmaria MartiniThis book is one of three inter-connected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015. The Action, called Air Transport and Regional Development (ATARD), aimed to promote a better understanding of how the air transport related problems of core regions and remote regions should be addressed in order to enhance both economic competitiveness and social cohesion in Europe. This book focuses on case studies in Europe related to air transport and regional development. It is divided into four geographical regions after a general chapter that compares regional air transport connectivity between remote and central areas in Europe. The first region is Northern and Western Northern Europe (case studies related specifically to Norway, Finland, the United Kingdom, and Ireland); the second is Central and Eastern Europe, (Bulgaria, Bosnia and Herzegovina, and Poland); the third is Central Western Europe (Belgium and Switzerland); and finally, the fourth is Southern Europe (Portugal, Spain, and Italy). There is no other single source publication that currently covers this topic area in such a comprehensive manner by considering so many countries. The book aims at becoming a major reference on the topic, drawing from experienced researchers in the field, covering the diverse experience and knowledge of the members of the COST Action. The book will appeal to academics, practitioners, and policymakers who have a particular interest in acquiring detailed comparative knowledge and understanding of air transport and regional development in many different European countries. Together with the other two books (Air Transport and Regional Development Methodologies and Air Transport and Regional Development Policies), it fills a much-needed gap in the literature.
Air Transport and Regional Development Policies
by Anne Graham; Nicole Adler; Hans-Martin Niemeier; Ofelia Betancor; António Pais Antunes; Volodymyr Bilotkach; Enrique J. Calderón; Gianmaria MartiniAir Transport and Regional Development Policies is one of three interconnected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015. The Action, called Air Transport and Regional Development (ATARD), aimed to promote a better understanding of how the air transport–related problems of core regions and remote regions should be addressed in order to enhance both economic competitiveness and social cohesion in Europe. This book focuses on policy implications related to air transport and regional development. It begins with chapters that generally discuss important policy issues related to air transport and regional development in relation to connectivity and accessibility; dependency; airport governance and regulation; and air traffic control frameworks. This is followed by a number of chapters that consider government subsidies and state aid. The final chapters focus on other policy implications (tourism development, airport expansion, passenger taxation and noise control). Currently, no other single source publication covers this topic area in such a comprehensive manner, insofar as it considers so many policies and examples. The book aims at becoming a major reference source on the topic, drawing from experienced researchers in the field, covering the diverse experience and knowledge of the members of the COST Action. The book will appeal to academics, practitioners and government bodies who have a particular interest in acquiring detailed comparative knowledge and understanding of the policy implications of air transport and regional development. Along with the other two books (Air Transport and Regional Development Methodologies and Air Transport and Regional Development Case Studies) it fills a much-needed gap in the literature.
Air Transport and Tourism: Interrelationship, Operations and Strategies
by M.R. Dileep Ajesh KurienAir Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well as exploring the intricate relationship that exists between the air transport and tourism industries. The book introduces and provides in-depth coverage of the complexities of the airline industry and the tourism industry and the ways in which they are connected and impact on each other, for example, the destination–airport–airline nexus, and the roles of air transport and airlines in tourism and vice versa. Emphasis is placed on current and future trends, the impact of COVID-19, sustainability and environmental challenges throughout. Comprehensive coverage of airline operations, strategic management and planning, airport operations and air transport information technology is also provided, offering a practical viewpoint on these vital aspects of the subject. This will be the ideal introductory textbook for students of tourism and hospitality studying courses in aviation and air travel.
Air Travel Industry: Theories, Methods and Recent Issues (Routledge Frontiers of Business Management)
by Azizul Hassan Nor Aida Abdul Rahman Nurhayati Mohd NurAs the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
The Air Traveler's Survival Guide: The Plane Truth from 35,000 Feet
by A. Frank StewardFrom the Book Jacket: Air travel may be crazy on the ground for passengers, but what's it really like at 35,000 feet for the cabin crew? How safe, for example, are you when you fly? Is airport security as good as they claim? Why are you more susceptible to the effects of alcoholic beverages at 35,000 feet? How common is the "Mile High Club"? Do the South Americans and Scandinavians behave differently in the air? A very Frank Steward answers these questions and countless more in The Air Traveler's Survival Guide, exposing all the warts and blemishes of air travel. You encounter a kaleidoscope of personalities and experiences, including an "enterprising stowaway rat, a woman who discarded all of her clothes, a passenger with a one-way ticket to death, a widow with her husband's ashes, a child who cuts the hair of a sleeping passenger, crew members' fertility problems, itchy and riotous layovers, and mass food poisoning 90 minutes from the nearest airport! Tucked among the 68 stories in The Air Traveler's Survival Guide is a trunkload of tips and advice on how to make the best of air travel, including: What to put in your carry-on bag How to upgrade your seat How to fly standby and save bundles of money How to decipher what crew members say How to minimize the effects of jet lag * How to select a hotel room in which you can sleep Appropriately dedicated to "the people who smile and thank you for your trash," this eye-opening book puts a whole new face on the travel industry. You will laugh and cry and at times grimace, but you'll also discover a rich tapestry of people who populate those crammed seats, crowded aisles, and tiny restrooms. While a lot may go wrong with air travel on the ground and in the air, when you travel with A. Frank Steward, you'll see through the eyes of the cabin crew what air travel is all about - transporting interesting, and often very demanding, strangers from one destination to another.
Airbnb For Dummies
by Symon He James SvetecTurn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibilityThis book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.
The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
by Leigh Gallagher&“An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times.&” —Charles Duhigg, New York Times–bestselling author of The Power of Habit An investigative look into a beloved, disruptive, notorious start-up, this is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has become indispensable to millions of hosts and travelers around the globe. Fortune editor Leigh Gallagher presents the first nuanced, in-depth look at the Airbnb phenomenon—the successes and controversies alike—and takes us behind the scenes as the company&’s young CEO steers into increasingly uncharted waters. &“A fast-paced, fun dive into one of the seminal firms of our time; through the tale of Airbnb, Leigh Gallagher shows us how the sharing economy can be a force for emotional connection—as well as for social and business disruption.&” —Rana Foroohar, Financial Times columnist and CNN global economic analyst
Airborne: A Sentimental Journey
by William F. Buckley Jr.Excerpts from the ship's log as Buckley sails across the Atlantic Ocean with his son and some friends, along with his musings on sailing and seamanship.
Airfields & Airmen: Arras (Battleground Europe)
by Mike O'ConnorA historical/traveler&’s guide to the World War I aerial events around Arras, France, featuring ace pilots, airfields, and other local points of interest. The latest volume in the Airfields and Airmen series covers the Arras area. It includes a visit to the grave of Albert Ball VC and the graves of Waterfall and Bayly, the first British fliers killed in action. There is a visit to the aerodrome from which Alan McLeod took off from to earn his VC and to the grave of Viscount Glentworth, killed while flying with 32 Squadron. The German side is well covered with visits to their cemeteries and aerodromes. This well researched book relives the deadly thrills of war in the air over the battlefields of the Western Front.
Airfields and Airmen of the Channel Coast (Battleground Channel Coast)
by Mike O'Connor“Takes a seemingly mundane subject as airfields and turns it into a fresh understanding of air combat on the Western Front . . . recommended highly.” —Over the Front In this latest addition to the Airfields and Airmen Series, Mike O’Connor describes the dramatic air actions that took place along the Belgian and North France coastline during The Great War.In addition to the Royal Fighting Corps and RAF aspect this volume covers the Royal Naval Air Service (RNAS) and Belgian Air Service (AMB) as well as the German Naval Air Service. “[This book] is well-illustrated with both recent and historic photos and exudes the author’s knowledge of, and delight in, his subject.” —Warships International“I have championed this series before as the perfect aeronautical travelling companion for journeys across to France from the UK, and this new addition does nothing to diminish my enthusiasm for them.” —Aviation News
Airplane Mode: An Irreverent History of Travel
by Shahnaz HabibWinner of the New American Voices AwardLonglisted for the Andrew Carnegie Medals of ExcellenceThis witty personal and cultural history of travel from the perspective of a Third World-raised woman of color, Airplane Mode, asks: what does it mean to be a joyous traveler when we live in the ruins of colonialism, capitalism and climate change?The conditions of travel have long been dictated by the color of passports and the color of skin.The color of one&’s skin and passport have long dictated the conditions of travel. For Shahnaz Habib, travel and travel writing have always been complicated pleasures. Habib threads the history of travel with her personal story as a child on family vacations in India, an adult curious about the world, and an immigrant for whom roundtrips are an annual fact of life. Tracing the power dynamics that underlie tourism, this insightful debut parses who gets to travel, and who gets to write about the experience.Threaded through the book are inviting and playful analyses of obvious and not-so-obvious travel artifacts: passports, carousels, bougainvilleas, guidebooks, trains, the idea of wanderlust itself. Together, they tell a subversive history of travel as a Euro-American mode of consumerism—but as any traveler knows, travel is more than that. As an immigrant whose loved ones live across continents, Habib takes a deeply curious and joyful look at a troubled and beloved activity.
Airport Marketing
by Anne Graham Nigel HalpernIn recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Airport Marketing
by Nigel Halpern Anne GrahamThis accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.
Akron
by Calvin RydbomOnce known as the "Rubber Capital of the World," Akron now hails as the "City of Invention." As the fifth-largest city in Ohio, it has grown from an industrial center to a hub of culture and science. During this change, Akron's downtown went from a vibrant retail district to being somewhat empty; however, the city was reborn with a baseball stadium for the Akron RubberDucks (the Double-A affiliate of the Cleveland Indians), new restaurants, concert venues, and in its role as a host for national events such as the 2014 Gay Games. As recently as 20 years ago, rubber workers made up a large part of Akron's population, but the number of people employed in the rubber industry dropped by half between 2000 and 2007. In 2001, Akron was named among the country's 10 high-tech havens by Newsweek, and it is now considered the center of "Polymer Valley."
The Akron Anthology (Belt City Anthologies)
by Jason Segedy Joanna Richards David GiffelsAn evocative collection of essays, poetry, photography and more from some of Akron, Ohio&’s best authors, artists, and activists. Between 1910 and 1920, Akron, Ohio, tripled in size, making it the fastest growing city in the United States. Its period of rapid growth coincided with the expansion of the rubber and tire industry, which in turn corresponded with the automobile boom. But since the mid-1970s, industry has abandoned Akron, and the city has lost thirty-one percent of its population. Once-opulent neighborhoods are now swaths of abandoned homes, and the factories that made Akron the Rubber Capital of the World lie dormant. Edited by Jason Segedy, and bringing together established writers like Rita Dove and David Giffels with the work of emerging voices, The Akron Anthology collects essays, poems, and photographs from the writers, artists, and activists who call Akron home. Here you&’ll find stories that include: The diaries of a doorman The trials and triumphs of refugees who have relocated to the city A portrait of Jamie Stillman, world-renowned effects pedal manufacturer Archie the talking snowman.