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Geek Silicon Valley: The Inside Guide to Palo Alto, Stanford, Menlo Park, Mountain View, Santa Clara, Sunnyvale, San Jose and San Francisco
by Ashlee VanceSilicon Valley veterans and newbies alike will want to explore this book that delves into the rich history behind the region that birthed the world's most important industry. Technology journalist Ashlee Vance has captured almost every aspect of the area stretching between San Francisco and San Jose, California, starting with the eager radio and electronics enthusiasts of the early 1900s and ending with the computing powerhouses of today such as Google and Apple. Along the way, the book profiles the people and places that have elevated Silicon Valley to an almost mythic pedestal. This book delivers Silicon Valley, taking us from success story to failed startup and back again as we drive the roads from San Francisco to Menlo Park, Palo Alto, Mountain View, Sunnyvale, Santa Clara and San Jose. It's full of profiles of the larger-than-life characters that pioneered the processor, computer, and Internet revolutions. The book's vibrant design includes "Silicon Valley Soundbytes" packed with insider information and trivia, and "Click Here" sidebars, which suggest places to eat, drink, and shop.
Gelato: Finding Italy's Best Gelaterias (Happy Belly Guides)
by Michael McGarryGelato contains reviews of over fifty of the best gelaterias in Italy's most visited cities. Additional Gelato Lore sections explore the history and myths surrounding this long-revered treat and Tips & Info sections assist readers on a variety of gelato-related matters, including how to spot a worthwhile gelateria and an explanation of the differences between gelato and ice cream. With 4-color photographs and illustrations throughout, this book is truly gelato for the eyes. Whether recommending the sublime riso (rice) gelato at Florence's beloved Vivoli or the breathtaking view of Capri from Naples' Bilancioni, each entry presents up-to-date information for travelers looking to optimize their gelato consumption, while enjoying an authentic Italian custom. Stories range from Nero's quest for snow from remote mountains to how a Tuscan chicken farmer helped introduce gelato to France.
Gen Z, Tourism, and Sustainable Consumption: The Most Sustainable Generation Ever? (Contemporary Geographies of Leisure, Tourism and Mobility)
by C. Michael Hall Siamak Seyfi Marianna StrzeleckaGen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.
Gender Equality and Tourism: Beyond Empowerment
by Stroma Cole Carlos Costa Kylie Radel Lucy Ferguson Daniela Moreno Alarcón Marília Durão Zélia Breda Fiona Eva Bakas Paola Vizcaino Suárez Belén Martínez Caparrós Meghan Muldoon Wendy Wendy Heather Jeffrey Isis Arlene Díaz-Carrión Hazel Tucker Inês CarvalhoDoes tourism empower women working in and producing tourism? How are women using the transformations tourism brings to their advantage? How do women, despite prejudice and stereotypes, break free, resist and renegotiate gender norms at the personal and societal levels? When does tourism increase women's autonomy, agency and authority? The first of its kind this book delivers: A critical approach to gender and tourism development from different stakeholder perspectives, from INGOs, national governments, and managers as well as workers in a variety of fields producing tourism. Stories of individual women working across the world in many aspects of tourism. A foreword by Margaret Bryne Swain and contributions from academics and practitions from across the globe. A lively and accessible style of writing that links academic debates with lived realities while offering hope and practical suggestions for improving gender equality in tourism. Gender Equality and Tourism: Beyond Empowerment, a critical gendered analysis that questions the extent to which tourism brings women empowerment, is an engaging and thought-provoking read for students, researchers and practitioners in the areas of tourism, gender studies, development and anthropology. To access a presentation delivered by Stroma Cole as well as an interview with her, please visit http://www.cabi.org/openresources/94422
Gender Equality and Tourism: Beyond Empowerment
by Carlos Costa Kylie Radel Lucy Ferguson Daniela Moreno Alarcón Marília Durão Zélia Breda Fiona Eva Bakas Belén Martínez Caparrós Meghan Muldoon Wendy Wendy Heather Jeffrey Isis Arlene Díaz-Carrión Hazel Tucker Inês Carvalho Paola Vizcaino-SuárezDoes tourism empower women working in and producing tourism? How are women using the transformations tourism brings to their advantage? How do women, despite prejudice and stereotypes, break free, resist and renegotiate gender norms at the personal and societal levels? When does tourism increase women's autonomy, agency and authority? The first of its kind this book delivers: A critical approach to gender and tourism development from different stakeholder perspectives, from INGOs, national governments, and managers as well as workers in a variety of fields producing tourism. Stories of individual women working across the world in many aspects of tourism. A foreword by Margaret Bryne Swain and contributions from academics and practitions from across the globe. A lively and accessible style of writing that links academic debates with lived realities while offering hope and practical suggestions for improving gender equality in tourism. Gender Equality and Tourism: Beyond Empowerment, a critical gendered analysis that questions the extent to which tourism brings women empowerment, is an engaging and thought-provoking read for students, researchers and practitioners in the areas of tourism, gender studies, development and anthropology. To access a presentation delivered by Stroma Cole as well as an interview with her, please visit http://www.cabi.org/openresources/94422
Gender, Companionship, and Travel: Discourses in Pre-modern and Modern Travel Literature (Routledge International Studies of Women and Place)
by Floris Meens Tom SintobinOver the last couple of decades there has been a strong academic interest in how individuals interact with each other while en route. Yet, even if various studies have informed us about present-day realities of travel companionships, we know little about the influence of gender both on these realities, as well as on the discourse in which these are being narrated. This book aims to establish an agenda for the study of companionship in travel writing by offering a collection of new essays which study texts that belong to the broad category of pre-modern and modern travel literature. Chapters explore the differences and similarities in the ways that women and men in the past chose to describe their experiences with, and/or their ideas about companionship, and specifically reveals the influence of gender norms, conventions, restrictions, and stereotypes. This is the first book which looks at the long-term, interdisciplinary, and genuinely international history of gendered discourses on companionship in travel writing. It will be of interest to scholars and students from a wide variety of disciplines, including cultural and social history, as well as cultural, literary, gender, travel, and tourism studies.
Gender, Disability, and Tourism in Africa: Intersectional Perspectives (Sustainable Development Goals Series)
by Erisher Woyo Hellen VenganaiThis book explores the intersection of gender and disability in the context of tourism. In part, the book foregrounds feminist theorising of intersectionality by examining how gender can overlap with other social identities to contribute to more systemic oppression, domination, discrimination, and marginalisation of certain categories of people. Our point of departure is that disability does not operate in isolation as it is constituted and experienced within an already gendered social and tourism environment. With substantial research on the intersection of gender and tourism on the one hand, and the intersection of disability and tourism on the other hand, the interconnectedness of gender and disability and the implications this has on tourism policy and practice remains understudied. Thus, the book provides a critical lens that helps unpack underlying assumptions about gender and disability while questioning the dominant ideas about gender and disability reproduced through tourism policies and institutional practices in an African context. This book will be of interest to scholars and researchers in Gender Studies, Disability Studies, and Tourism Studies, particularly those with a research interest in Africa.
Gender, Geography and Empire: Victorian Women Travellers in Africa
by Cheryl McEwanThis title was first published 2000: This text is intended to draw together two important developments in contemporary geography: firstly, the recognition of the need to write critical histories of geographical thought and, particularly, the relationship between modern geography and European imperialism; and secondly, the attempt by feminist geographers to countervail the absence of women in the histories. The author focuses on the narratives of British women travellers in West Africa between 1840 and 1915, exploring their contributions to British imperial culture, teh ways in which they wer empowered in the imperial context by virtue of both "race" and class, and their various representations of West African landscapes and peoples. The book argues for the inclusion of women and their experiences in histories of geographical thought and explores the possibilities and problems of combining feminist and post-colonial approaches to these histories.
Gender, Tourism Entrepreneurship and Social Policy (Current Developments in the Geographies of Leisure and Tourism)
by Albert Nsom Kimbu Anna De Jong Michael Zisuh NgoasongThis timely volume is a novel and important contribution to scholarly literature on gender and tourism entrepreneurship, utilising feminist and post‑colonial frameworks to interrogate the role of social policies in facilitating inclusive tourism entrepreneurship.Drawing on contributions and case studies from across the Global South and Global North, this multi‑disciplinary collection identifies how regional variations in governance and policy influence the experiences and potentialities of tourism entrepreneurship as a promised avenue for inclusive growth for marginalised identities. Problematizing universalised constructions of entrepreneurs as necessarily masculine, western, and driven only by economic imperatives that seek to fix and dislocate entrepreneurial support, this volume takes focus with place‑based approaches to explore the intersections between identity, tourism entrepreneurship and social policy. It is this geographically informed perspective that seeks to account for the complexity of entrepreneurial experience, and the role of social policy within this, that constitutes an original contribution to the field. The focus on gender and social policy reflects the increasing importance of tourism entrepreneurship within the context of the UNWTOs Sustainable Development Goals.This book will be a pivotal resource for students, researchers, academics and policy makers in tourism, gender studies, development studies, sustainability and business.
Gendered Violence at International Festivals: An Interdisciplinary Perspective (Routledge Critical Event Studies Research Series.)
by Rebecca Finkel Louise PlattGendered Violence at International Festivals is a groundbreaking collection that focusses on this highly important social issue for the first time. Including a diverse range of interdisciplinary studies on the issue, the book contests the widely held notion that festivals are temporal spaces free from structural sexism, inequalities or gender power dynamics. Rather, they are spaces where these concerns are enhanced and enacted more freely and where the experiential environment is used as an excuse or as an opportunity to victim blame and shame. In this emerging and under-researched area, the chapters not only present original work in terms of topics but also in theoretical and methodological approaches. All of the chapters are cross- or interdisciplinary, drawing on gender, sexualities, cultural and ethnicity studies. Studies from a range of highly regarded academics based around the world examine the subject by looking at examples from a wide range of destinations, including Spain, Argentina, Nigeria, Zimbabwe, Australia, Canada and the UK. This significant book progresses understanding and debates about gendered festival experiences and emphasises the symbolic and physical violence often associated with them. This will be of great interest to, undergraduate and postgraduate students and academics in the field of Events Studies. It will also be of use to practitioners or non-profit workers in the festival industries, including festival management organisations and planning committees.
Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
by Sarah Williams Roya Rahimi Nikolaos Stylos Bendegul OkumusGeneration Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Generations and Other True Stories
by Bryan WoolleyIn this volume of twenty-five pieces, Bryan Woolley explores Dashiell Hammett' San Francisco, recalls the lost golden age of Mineral Well, Texas; returns to the site of a mysterious 1947 crash, believed to be a UFO, in Roswell, New Mexico; and attends a "bulldogging" school in Madisonville, Texas. He meets such people as Kinky Friedman, musician and mystery writer; talks to the residents of Alpine, Texas, about their famous newcomer, Robert James Waller, author of Bridges of Madison County, and mourns the retirement of cartoonist Gary Larson.
Generations of Somerset Place: From Slavery to Freedom (Images of America)
by Dorothy Spruill RedfordWhen the institution of slavery ended in 1865, Somerset Place was the third largest plantation in North Carolina. Located in the rural northeastern part of the state, Somerset was cumulatively home to more than 800 enslaved blacks and four generations of a planter family. During the 80 years that Somerset was an active plantation, hundreds of acres were farmed for rice, corn, oats, wheat, peas, beans, and flax. Today, Somerset Place is preserved as a state historic site offering a realistic view of what it was like for the slaves and freemen who once lived and worked on the plantation, once one of the Upper South's most prosperous enterprises.
Geneva (Images of America)
by Susan BradburnThe area's first settlers, Theobalt Bartholomew and his family, left Charlotte, New York, and arrived on South Ridge Road near Cowles Creek in 1805. Geneva, however, was named by another early settler, Maj. Levi Gaylord, who suggested naming it after the small, beautiful town of Geneva, New York. By the mid-1800s, word traveled back to the East Coast of the fertile soil in Ohio, and soon many farmers came on horseback, in oxcarts, and on foot, driving herds of cattle to the area, and the population grew to about 150. The area along Lake Erie soon became a popular tourist destination with its grape-growing industry, Ohio's first resort, and fishing in the Grand River. The area prospered into a community united by work, recreation, and sport. This collection of historic images highlights the histories of Geneva, Geneva on the Lake, and Harpersfields from 1805 to the present day.
Geneva, Illinois (Images of America)
by Jo Fredell HigginsThe essence of Geneva lies in the city's distinctive hometown quality and relaxed atmosphere. Visitors sense a slower pace and tender ambience that flourished even before Geneva was platted on May 3, 1837. Geneva, Illinois presents a remarkable portrait of the community's earliest beginnings and present-day charms. Geneva offers the vintage flavor of an historic city as well as the contemporary feel of a modern community. In this collection you will find early portraits of education, when lessons were taught in the dining room of a local hotel, along with scenes that celebrate the lush riverbanks upon which residents and guests have enjoyed picnics for more than a hundred years. From the flowers picked at Wheeler Park to the moving pictures of the Optigraph, from the wooden ice cabinets of 1884 to the sidewalk cafes of today, Geneva has flourished.
Geneva: 1940-1970
by Geneva Historical SocietyLike many American towns, Geneva changed dramatically in the mid-20th century. Geneva: 1940-1970 examines events that influenced the city, among them the influx of sailors and workers at the nearby Sampson Naval Training Station during World War II and the construction of the Routes 5 and 20 bypass in the 1950s. Many factories ceased operation during this time, and downtown businesses began feeling pressure from a new shopping plaza and stores on the edge of town. The book also captures the social life of the community and notable people who visited Geneva, such as Bobby Kennedy and Jane Russell, and those who grew up here, such as legendary jazz bassist Scott LaFaro.
Geneva: 1940-1970 (Images of America)
by Geneva Historical SocietyGeneva lies in the heart of the Finger Lakes region at the top of Seneca Lake, which is important to the community for both transportation and leisure. With more than two hundred vintage images, Geneva presents a well-researched overview of the town's past, from its settlement in the 1790s to 1940. Pictured are some of the architectural gems that became the cultural cornerstones of a thriving place-the Smith Opera House, the Richard Upjohn-designed Blackwell House and St. John's Chapel on the Hobart & William Smith campus, as well as some of the remarkable people who lived here: Dr. Elizabeth Blackwell, the first woman in the country to receive a medical degree; Henry McDonald, one of the first African American professional football players; Arthur Dove, America's first modernist painter; and Joseph Swift, the first graduate of West Point.
Genius and Discovery: Five Historical Miniatures
by Anthea Bell Stefan ZweigOne of two beautifully designed hardback gift editions of Stefan Zweig's breathlessly dramatic historical sketches, out in time for the holidays.Millions of people in a nation are necessary for a single genius to arise, millions of tedious hours must pass before a truly historic shooting star of humanity appears in the sky.Five vivid dramatizations of some of the most pivotal episodes in human history, from the Discovery of the Pacific to the composition of the Marseillaise, bringing the past to life in brilliant technicolor.Included in this collection:"Flight into Immortality": Vasco Núñez de Balboa's quest to be the first European to see the Pacific Ocean. "The Resurrection of George Frederic Handel": Handel falls into depression until a poet sends him an inspirational work."The Genius of a Night": Captain Rouget writes La Marseillaise, the song which is to become the French national anthem."The Discovery of El Dorado": John Sutter founds New Helvetia in western America and attempts to keep it."The First Word to Cross the Ocean": Cyrus W. Field resolves to lay the first trans-Atlantic telegraph cable.
Genoa and Kingston
by Denise MoranIn 1835, while Charles Darwin aboard the HMS Beagle was exploring the Galapagos Islands, the northern Illinois municipalities of Genoa and Kingston were being settled. Pioneers arrived via the historic Chicago-Galena stagecoach trail. Thomas Matteson, a Revolutionary War soldier from Ohio, and his family traveled in three covered wagons and became Genoa's first settlers. Genoa was incorporated as a village in 1876 and as a city in 1911. Kingston became a village in 1886. In addition to sharing a boundary, the municipalities share the Genoa-Kingston Fire Department, Genoa-Kingston Middle School, and Genoa-Kingston High School. During the Civil War, 109 men from Genoa and 105 men from Kingston, roughly a tenth of the population of each municipality at that time, enlisted in the Union Army. Men and women from Genoa and Kingston have continued to serve in the U.S. military from World Wars I and II to the wars in Iraq and Afghanistan.
GeoTourism for Social Sustainability and Ecological Justice in Sub-Saharan Africa: Unlocking the Potential
by Llewellyn Leonard Khodani MatshusaThis book provides a comprehensive overview of the potential of geotourism in sub-Saharan Africa for promoting social sustainability and ecological justice. It examines the challenges facing the region for geotourism development and the innovative approaches and best practices for overcoming these.Drawing on case studies from the region, the book provides innovative insights that explore the intersection of geotourism with poverty alleviation and job creation. Thematically it engages with a range of critical issues, from leveraging geotourism for local socio-economic development to the intersection of geotourism with environmental conservation efforts. The book delves into the intricacies of geoheritage and geotourism threats in the face of climate change and extractive industries. By examining the untapped potential of geoheritage sites, this book seeks to shed light on opportunities for promoting local sustainable development in economic, social, and environmental dimensions.The book will be of great interest to academic scholars, including undergraduate and postgraduate students, industry, governments, and tourism and conservation organisations. It will be of appeal to individuals in the fields of geotourism, ecotourism, cultural tourism, sustainable tourism development, geoeducation, and geoscience.
Geocomputation with R (Chapman & Hall/CRC The R Series)
by Robin Lovelace Jakub Nowosad Jannes MuenchowGeocomputation with R is for people who want to analyze, visualize and model geographic data with open source software. It is based on R, a statistical programming language that has powerful data processing, visualization, and geospatial capabilities. The book equips you with the knowledge and skills to tackle a wide range of issues manifested in geographic data, including those with scientific, societal, and environmental implications. This book will interest people from many backgrounds, especially Geographic Information Systems (GIS) users interested in applying their domain-specific knowledge in a powerful open source language for data science, and R users interested in extending their skills to handle spatial data. The book is divided into three parts: (I) Foundations, aimed at getting you up-to-speed with geographic data in R, (II) extensions, which covers advanced techniques, and (III) applications to real-world problems. The chapters cover progressively more advanced topics, with early chapters providing strong foundations on which the later chapters build. Part I describes the nature of spatial datasets in R and methods for manipulating them. It also covers geographic data import/export and transforming coordinate reference systems. Part II represents methods that build on these foundations. It covers advanced map making (including web mapping), "bridges" to GIS, sharing reproducible code, and how to do cross-validation in the presence of spatial autocorrelation. Part III applies the knowledge gained to tackle real-world problems, including representing and modeling transport systems, finding optimal locations for stores or services, and ecological modeling. Exercises at the end of each chapter give you the skills needed to tackle a range of geospatial problems. Solutions for each chapter and supplementary materials providing extended examples are available at https://geocompr.github.io/geocompkg/articles/.
Geocomputation with R (Chapman & Hall/CRC The R Series)
by Robin Lovelace Jakub Nowosad Jannes MuenchowGeocomputation with R is for people who want to analyze, visualize, and model geographic data with open source software. The book provides a foundation for learning how to solve a wide range of geographic data analysis problems in a reproducible, and therefore scientifically sound and scalable way. The second edition features numerous updates, including the adoption of the high-performance terra package for all raster data processing, detailed coverage of the spherical geometry engine s2, updated information on coordinate reference systems and new content on openEO, STAC, COG, and gdalcubes. The data visualization chapter has been revamped around version 4 of the tmap package, providing a fresh perspective on creating publication-quality maps from the command line. The importance of the book is also highlighted in a new foreword by Edzer Pebesma.The book equips you with the knowledge and skills necessary to tackle a wide range of issues manifested in geographic data, including those with scientific, societal, and environmental implications. The book is especially well-suited to: Data scientists and engineers interested in upskilling to handle spatial data. People with existing geographic data skills interested in developing powerful geosolutions via code. Anyone who needs to work with spatial data in a reproducible and scalable way. The book is divided into three parts: Foundations, Extensions, and Applications, covering progressively more advanced topics. The exercises at the end of each chapter provide the necessary skills to address various geospatial problems, with solutions and supplementary materials available at r.geocompx.org/solutions/.
Geographical Scale and Economic Development: Lessons Learned from Texas and Mexico
by Michael S. YoderThis book is an attempt to bridge the academic discipline of economic geography with the professional field of economic development. Through case studies of economic development, it illustrates two fundamental concepts of the sub-discipline of economic geography: scale and spatial connections. It demonstrates some of the ways that economic development policies and plans are linked globally, nationally, regionally, and locally. It ties together several studies of communities and transportation systems in Texas and Mexico carried out from the late 2010’s through 2021. The studies shed light on the need to study economic development at multiple scales and to do so through blended qualitative research methods that include conversations with economic development stakeholders, published data, news content from the business and trade media, and direct observation of the built environment.The book is a set of narratives that combine descriptions of the evolution of commercial transportation systems, economic promotion in selected communities, and corresponding changes in the built environment. It is organized into three sections, each of which corresponds to a different scale at which economic development functions: macro, regional, and local.
Geographies of Practice Transfer: A practice theoretical approach to the transfer of training practices within German multinational enterprises to China, India, and Mexico (Economic Geography)
by Judith WiemannEmploying a practice theoretical approach, this study centers on how German multinational enterprises transfer three selected production-related training practices to their subsidiaries in emerging economies: onboarding of new employees, shop floor inducting of machine operators, and German-style dual apprenticeship training for specialized technicians. Empirical findings are drawn from three research regions: Greater Shanghai Area (China), Metropolitan Areas Mumbai-Pune-Bangalore (India), and Central Mexico (Mexico).In doing so, this study contributes to debates about the internationalization of multinational enterprises conceptualizing internationalization through the lens of practice transfer. Practice transfer is still an understudied phenomenon in economic geography while international business studies have a long-standing research interest in this area. This study provides a bridge between these two disciplinary fields connecting debates in economic geography on proximity/distance and knowledge transfer with organization studies-based research in international business studies – all the while providing a unique new perspective by developing a practice theoretical approach to explain practice transfer across distance and between territories.
Geography and Tourism Marketing
by Kaye Sung ChonTourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.