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The Marketplace of Attention: How Audiences Take Shape in a Digital Age (The\mit Press Ser.)
by James G. WebsterHow do media find an audience when there is an endless supply of content but a limited supply of public attention?Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
Masterclass: How to plan, write and publish a bestselling work of fiction
by Jacq BurnsLEARN HOW TO WRITE A BOOK WHICH STANDS OUT FROM THE CROWD.There is no precise formula for writing a bestseller, but there are secrets, skills and techniques that will dramatically improve your odds of publishing a bestselling novel.Whatever your motivation - whether sick of rejections, getting ready to approach a publisher, or with an idea you think is unbeatable - you need to read this book before you do anything else. It gives you the key insights into what makes a bestseller and explains the trends and conventions of different genres, before helping you get a real handle on the writing (and revising) process. A third of the book is devoted to pitching and selling your novel both to traditional agents and as a self-published author, with incisive and cutting-edge insights into writing for Amazon and becoming an 'authorpreneur'.ABOUT THE SERIESThe Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Masterclass: Discover how to find a great publisher for your book
by Katherine LapworthLEARN HOW TO FIND A PUBLISHER AND GET YOUR BOOK PUBLISHED.Do you have a completed manuscript ready for submission?Are you looking to successfully publish or self-publish your work?Do you have the level of understanding of the publishing industry?Whether you want to take a traditional route into print or want to digitally self-publish, this book will give you the advice you need on everything from submitting manuscripts to garnering reviews and promoting your work. It covers everything from polishing a final draft to managing your finances, and is also full of case studies, advice and tips from industry insiders from both traditional publishing and successful self-publishing backgrounds.ABOUT THE SERIESThe Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Mastering Magento Theme Design
by Andrea SaccaWritten in a step-by-step, tutorial style with a lot of code snippets and hands-on examples to create an advanced Magento theme from scratch, this book is tailor-made for web designers and developers. This book is great for developers and web designers who are looking to get a good grounding in how to create custom, responsive, and advanced Magento themes. Readers must have some experience with HTML, PHP, CSS, and Magento theme design. This book will be useful for anybody who already has knowledge of the Magento frontend structure.
Material Cultures of Early Modern Women’s Writing
by Patricia Pender Rosalind SmithThis collection examines the diverse material cultures through which early modern women's writing was produced, transmitted, and received. It focuses on the ways it was originally packaged and promoted, how it circulated in its contemporary contexts, and how it was read and received in its original publication and in later revisions and redactions.
Maximum Exposure (The\heartlands Ser.)
by Jenny HarperShe’s a professional photographer – but is she ready to expose her heart?Adorable but scatterbrained newspaper photographer Daisy Irvine becomes the key to the survival of The Hailesbank Herald when her boss drops dead right in front of her. And while big egos and petty jealousies hinder the struggle to save the paper, Daisy starts another campaign – to win back her ex, Jack Hedderwick.Ben Gillies, returning after a long absence, sees childhood friend Daisy in a whole new light. He’d like to win her love, but discovers that she’s a whole lot better at taking photographs than making decisions, particularly when she’s blinded by the past.When tragedy strikes Daisy’s family, loyalty drives her home. But it’s time to grow up and Daisy must choose between independence and love.
Measuring Scholarly Impact
by Ying Ding Ronald Rousseau Dietmar WolframThis book is an authoritative handbook of current topics, technologies and methodological approaches that may be used for the study of scholarly impact. The included methods cover a range of fields such as statistical sciences, scientific visualization, network analysis, text mining, and information retrieval. The techniques and tools enable researchers to investigate metric phenomena and to assess scholarly impact in new ways. Each chapter offers an introduction to the selected topic and outlines how the topic, technology or methodological approach may be applied to metrics-related research. Comprehensive and up-to-date, Measuring Scholarly Impact: Methods and Practice is designed for researchers and scholars interested in informetrics, scientometrics, and text mining. The hands-on perspective is also beneficial to advanced-level students in fields from computer science and statistics to information science.
Mechanisms in Ancient Chinese Books with Illustrations
by Kuo-Hung Hsiao Hong-Sen YanThis book presents a unique approach for studying mechanisms and machines with drawings that were depicted unclearly in ancient Chinese books. The historical, cultural and technical backgrounds of the mechanisms are explained, and various mechanisms described and illustrated in ancient books are introduced. By utilizing the idea for the conceptual design of modern mechanisms, all feasible designs of ancient mechanisms with uncertain members and joints that meet the technical standards of the subjects' time periods are synthesized systematically. Ancient Chinese crossbows (the original crossbow and repeating crossbows), textile mechanisms (silk-reeling mechanism, spinning mechanisms, and looms), and many other artisan's tool mechanisms are used as illustrated examples. Such an approach provides a logical method for the reconstruction designs of ancient mechanisms with uncertain structures. It also provides an innovative direction for researchers to further identify the original structures of mechanisms and machines with drawings in ancient literature. This book can be used as a textbook and/or supplemental reading material for courses related to history of ancient (Chinese) machinery and creative mechanism design for senior and graduate students.
Media Analysis Techniques
by Dr Berger Arthur AIn the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author’s own illustrations.
Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches 3rd edition
by Arthur Asa BergerThe new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.
Media and Social Life (Electronic Media Research Series)
by Mary Beth Oliver Arthur A. RaneyOur use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape.
Media, Environment and the Network Society
by Alison G. AndersonThe news media has become a key arena for staging environmental conflicts. Through a range of illuminating examples ranging from climate change to oil spills, Media, Environment and the Network Society provides a timely and far-reaching analysis of the media politics of contemporary environmental debates.
Media Ethics: Issues And Cases, 8th Edition
by Philip Patterson Lee WilkinsMedia Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. Ninety percent of the cases are based on actual events, and authors from many institutions and media outlets contributed both real-life and hypothetical cases. There is a strong focus on ethical theory and practice throughout the book, which works well as both a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.
Media Ethics: Key Principles for Responsible Practice
by Dr Patrick L. PlaisanceMedia Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, as both media consumers and media professionals of the future. The Second Edition includes new examples and case studies, expanded coverage of digital media, and two new chapters that distinguish the three major frameworks of media ethics and explore the discipline across new media platforms, including blogs, new forms of digital journalism, and social networking sites.
Media Evolution On The Eve Of The Arab Spring
by Leila Hudson Adel Iskandar Mimi KirkMedia Evolution on the Eve of the Arab Spring brings together some of the most celebrated and respected names in Arab media research to reflect on the communication conditions that preceded and made the Arab uprisings possible.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by Helen KatzThe Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook's content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Media in Egypt and Tunisia: From Control to Transition?
by Edward WebbThis book examines the mass media systems of Egypt and Tunisia under the pre-uprising regimes, with a focus on the last decade of the Mubarak and Ben Ali periods, as well as on how media are adapting to the political transitions underway. Findings are based on extensive interviews with journalists.
Media Messages: What Film, Television, and Popular Music Teach Us About Race, Class, Gender, and Sexual Orientation
by Linda Holtzman Leon SharpeThe new edition of this widely adopted book reveals how the popular media contribute to widespread myths and misunderstanding about cultural diversity. While focused on the impact of television, feature film, and popular music, the authors reach far beyond media to explore how our understanding, values, and beliefs about race, class, gender and sexual orientation are constructed. They analyze how personal histories, combined with the collective history of oppression and liberation, contribute to stereotypes and misinformation, as well as how personal engagement with media can impact prospects for individual and social freedom. Along with updated media examples, expanded theories and analysis, this edition explores even more deeply the coverage of race in two chapters, discusses more broadly how men and boys are depicted in the media and socialized, and how class issues have become even more visible since the Great Recession of the 21st century and the Occupy movements. Special activities and exercises are provided in the book and an online Instructor's Manual is available to adopters.
Media Systems And Communication Policies In Latin America
by Manuel Alejandro Guerrero Mireya Márquez-RamírezMedia Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media's role in Latin American societies.
Media Transformation: The Transfer of Media Characteristics Among Media (Palgrave Pivot)
by Lars ElleströmThis is a methodical study of the material, mental limit and possibilities of transferring information and media characteristics among dissimilar media. Ellestrom proposes a model for pinpointing the most vital conceptual entities and stages in intermedial transfers with different media that have common traits that enable systematic comparison.
The Media Welfare State: Nordic Media In The Digital Era
by Ole J. Mjøs Hallvard Moe Trine Syvertsen Gunn Sara EnliThe Media Welfare State: Nordic Media in the Digital Era comprehensively addresses the central dynamics of the digitalization of the media industry in the Nordic countries--Sweden, Norway, Denmark, Finland, and Iceland--and the ways media organizations there are transforming to address the new digital environment. Taking a comparative approach, the authors provide an overview of media institutions, content, use, and policy throughout the region, focusing on the impact of information and communication technology/internet and digitalization on the Nordic media sector. Illustrating the shifting media landscape the authors draw on a wide range of cases, including developments in the press, television, the public service media institutions, and telecommunication.
Mediating the Message in the 21st Century: A Media Sociology Perspective
by Stephen D. Reese Pamela J. ShoemakerHailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Mediation für Dummies (Für Dummies)
by Al Weckert Monika ObothGibt es in Ihrem Leben Konflikte - beruflich oder privat -, die Sie gern lösen würden, ohne gleich einen Anwalt zu konsultieren oder gar einen Prozess anzustrengen? Dann ist dieses Buch genau das richtige für Sie. Monika Oboth und Al Weckert informieren anhand von vielen Fallbeispielen über die Einsatzmöglichkeiten, Inhalte und Methoden von Mediation als Mittel zur außergerichtlichen Konfliktklärung. Ob bei Trennung, Scheidung oder Erbstreitigkeiten, bei Konflikten in der Schule oder im Beruf oder bei Streitigkeiten zwischen Vertragspartnern - dieses unbürokratische Verfahren ermöglicht es Konfliktparteien, selbst ihre Lösung zu finden. Die Autoren beschreiben die fünf Phasen der Mediation, die Gesprächstechniken und Frageformen, den Umgang mit Gefühlen sowie Eskalationen und zeigen, wie durch Gewaltfreie Kommunikation Verständigung erreicht werden kann. So erfahren Sie, was Sie bei einer Mediation erwartet. Für all jene, die sich als Mediator zusätzlich qualifizieren wollen - Lehrer, Sozialpädagogen, Therapeuten, Personalentwickler oder Juristen - beschreiben die Autoren das Profil und das Handwerkszeug von Mediatoren.
Mediatization of Politics
by Frank Esser Jesper Str�mb�ckThe first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes.
Medienkommunikation in Bewegung
by Jeffrey Wimmer Maren HartmannIn heutigen Gesellschaften stehen soziale, informationelle und räumliche Mobilität und digitale Kommunikationsmedien in einem engen Zusammenhang. Medien werden dabei nicht nur immer mobiler, sondern die Menschen verwenden sie auch zunehmend zum Zwecke kommunikativer Mobilität. Die vielfältigen Dimensionen individueller wie gesellschaftlicher Mobilitäts- und Mobilisierungsprozesse werden aus einer kommunikations- und mediensoziologischen Perspektive sowohl theoretisch als auch empirisch verortet. Dabei werden die Erträge bisheriger Forschungsansätze kritisch reflektiert und ein Blick auf zukünftige Forschungsherausforderungen geworfen und damit neue Impulse für die Diskussion geliefert.