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Content Analysis: An Introduction to Its Methodology
by Dr Klaus KrippendorffWhat matters in people’s social lives? What motivates and inspires our society? How do we enact what we know? Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces you to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer you the most current techniques and research on content analysis, including new information on reliability and social media. You will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
Content Analysis: An Introduction to Its Methodology
by Dr Klaus KrippendorffWhat matters in people’s social lives? What motivates and inspires our society? How do we enact what we know? Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces you to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer you the most current techniques and research on content analysis, including new information on reliability and social media. You will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
Content Marketing für Regionalbanken: So können Genossenschaftsbanken und Sparkassen Kunden gewinnen, binden und begeistern
by Stephan ReichhardDieses Buch beschreibt die Möglichkeiten und Grenzen beim Einsatz von Content Marketing in Sparkassen, Volks- und Raiffeisenbanken und zeigt, wie regionale, mittelständisch geprägte Kreditinstitute von dieser Marketingtechnik profitieren können. Denn: Content Marketing stellt die Grundsätze des traditionellen Marketings auf den Kopf und gewinnt in der Kommunikationspraxis kleinerer wie größerer Unternehmen immer mehr an Bedeutung. Die Grundsätze: hilfreiche Inhalte statt Produktwerbung, Beziehungsaufbau statt Unterbrechung, Kommunikation auf Augenhöhe statt einseitiges Aussenden von Marketingbotschaften. Im Zentrum des Buches steht die Frage, wie ein Content-Marketing-Prozess konkret in einer Regionalbank implementiert werden kann. Mit vielen Interviews und praxisbezogenen Fallbeispielen.
Contextos: Curso Intermediario De Portugues
by Denise Santos Glaucia Silva Viviane GontijoContextos: Curso Intermediário de Português is an engaging and motivating course that takes learners from the intermediate to advanced level. The course allows students to systematically practise all four language skills as well as develop intercultural awareness. Each unit contains clear learning objectives linked to recognised standards as well as self-assessment checklists and review plans. This supports students to become autonomous learners by tracking their own progress and focusing on specific areas of difficulty. A companion website provides an interactive workbook with additional grammar and vocabulary practice to reinforce those within the book, as well as the audio to accompany the course. The course takes learners from the intermediate-low to advanced-low according to the ACTFL proficiency guidelines and from A2 to B2 according to the CEFR.
Contingent Canons: African Literature and the Politics of Location (Elements in Publishing and Book Culture)
by Madhu KrishnanThis Element explores the mechanisms through which 'African literature', as a market category, has been consecrated within the global literary field. Drawing on archival, textual and field-based research, it proposes that the normative story of African literary writing has functioned to efface a broader material history of African literary production located on and oriented to the continent itself.
Control Strategies and Co-Design of Networked Control Systems: Considering Time Delay Effects (Modeling and Optimization in Science and Technologies #13)
by Héctor Benítez-Pérez Jorge L. Ortega-Arjona Paul E. Méndez-Monroy Ernesto Rubio-Acosta Oscar A. Esquivel-FloresThis book presents Networked Control System (NCS) as a particular kind of a real-time distributed system (RTDS), composed of a set of nodes, interconnected by a network, and able to develop a complete control process. It describes important parts of the control process such as sensor and actuator activities, which rely on a real-time operating system, and a real-time communication network. As the use of common bus network architecture introduces different forms of uncertainties between sensors, actuators, and controllers, several approaches such as reconfigurable systems have been developed to tackle this problem. Moreover, modeling NCS is a challenging procedure, since there are several non-linear situations, like local saturations, uncertain time delays, dead-zones, or local situations, it is necessary to deal with. The book describes a novel strategy for modelling and control based on a fuzzy control approach and codesign strategies.
Converging Media
by John V. Pavlik Shawn McIntoshIndustry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed.
Conversations on Conflict Photography
by Lauren WalshIn today’s image-saturated culture, the visual documentation of suffering around the world is more prevalent than ever. Yet instead of always deepening the knowledge or compassion of viewers, conflict photography can result in fatigue or even inspire apathy. Given this tension between the genre’s ostensible goals and its effects, what is the purpose behind taking and showing images of war and crisis? Conversations on Conflict Photography invites readers to think through these issues via conversations with award-winning photographers, as well as leading photo editors and key representatives of the major human rights and humanitarian organizations. Framed by critical-historical essays, these dialogues explore the complexities and ethical dilemmas of this line of work. The practitioners relate the struggles of their craft, from brushes with death on the frontlines to the battles for space, resources, and attention in our media-driven culture. Despite these obstacles, they remain true to a purpose, one that is palpable as they celebrate remarkable success stories: from changing the life of a single individual to raising broad awareness about human rights issues. Opening with an insightful foreword by the renowned Sebastian Junger and richly illustrated with challenging, painful, and sometimes beautiful images, Conversations offers a uniquely rounded examination of the value of conflict photography in today’s world.
Cooperative Control of Nonlinear Networked Systems: Infinite-time and Finite-time Design Methods (Communications and Control Engineering)
by Yongduan Song Yujuan WangCooperative Control of Nonlinear Networked Systems is concerned with the distributed cooperative control of multiple networked nonlinear systems in the presence of unknown non-parametric uncertainties and non-vanishing disturbances under certain communication conditions. It covers stability analysis tools and distributed control methods for analyzing and synthesizing nonlinear networked systems. The book presents various solutions to cooperative control problems of multiple networked nonlinear systems on graphs. The book includes various examples with segments of MATLAB® codes for readers to verify, validate, and replicate the results. The authors present a series of new control results for nonlinear networked systems subject to both non-parametric and non-vanishing uncertainties, including the cooperative uniformly ultimately bounded (CUUB) result, finite-time stability result, and finite-time cooperative uniformly ultimately bounded (FT-CUUB) result. With some mathematical tools, such as algebraic graph theory and certain aspects of matrix analysis theory introduced by the authors, the readers can obtain a deeper understanding of the roles of matrix operators as mathematical machinery for cooperative control design for multi-agent systems. Cooperative Control of Nonlinear Networked Systems is a valuable source of information for researchers and engineers in cooperative adaptive control, as its technical contents are presented with examples in full analytical and numerical detail, and graphically illustrated for easy-to-understand results. Scientists in research institutes and academics in universities working on nonlinear systems, adaptive control and distributed control will find the book of interest, as it contains multi-disciplinary problems and covers different areas of research.
Cooperative Guidance & Control of Missiles Autonomous Formation
by Sentang WuThis book primarily illustrates the rationale, design and technical realization/verification for the cooperative guidance and control systems (CGCSs) of missile autonomous formation (MAF). From the seven functions to the five major compositions of CGCS, the book systematically explains the theory and modeling, analysis, synthesis and design of CGCSs for MAF, including bionics-based theories.Further, the book addresses how to create corresponding digital simulation analysis systems, as well as hardware in the loop (HIL) simulation test systems and flight test systems, to evaluate the combat effectiveness of MAF. Lastly, it provides detailed information on digital simulation analysis for a large range of wind tunnel test data, as well as test results of HIL system simulations and embedded systems testing.
Cooperative Tracking Control and Regulation for a Class of Multi-agent Systems
by Hongjing Liang Huaguang ZhangThis book focuses on the characteristics of cooperative control problems for general linear multi-agent systems, including formation control, air traffic control, rendezvous, foraging, role assignment, and cooperative search. On this basis and combined with linear system theory, it introduces readers to the cooperative tracking problem for identical continuous-time multi-agent systems under state-coupled dynamics; the cooperative output regulation for heterogeneous multi-agent systems; and the optimal output regulation for model-free multi-agent systems. In closing, the results are extended to multiple leaders, and cooperative containment control for uncertain multi-agent systems is addressed. Given its scope, the book offers an essential reference guide for researchers and designers of multi-agent systems, as well as a valuable resource for upper-level undergraduate and graduate students.
The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications
by Amy Einsohn Marilyn SchwartzThe new, updated edition of the handbook that should be on every copyeditor's desk. Unstuffy, hip, and often funny , The Copyeditor's Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. <p><p>This fourth edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. <p><P>The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn't make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. The fourth edition features updates on - the transformation of editorial roles in today's publishing environment - new applications, processes, and protocols for on-screen editing - major changes in editorial resources, such as online dictionaries and language corpora, new grammar and usage authorities, online editorial communities, and web-based research tools. <p><p>When you're ready to test your mettle, pick up The Copyeditor's Workbook: Exercises and Tips for Honing Your Editorial Judgment, the essential new companion to the handbook.
Cornell University Press, Est. 1869: Our First 150 Years
by Karen M. LaunA history of the first 150 years of Cornell University Press.
Corporate Communication: An International and Management Perspective (Routledge Communication Ser.)
by Otto LerbingerProvides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Corporate Social Responsibility, Public Relations and Community Engagement: Emerging Perspectives from South East Asia (Routledge New Directions in PR & Communication Research)
by Marianne D. Sison Zeny Sarabia-PanolDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Corpus Linguistics for Online Communication: A Guide for Research (Routledge Corpus Linguistics Guides)
by Luke Curtis CollinsCorpus Linguistics for Online Communication provides an instructive and practical guide to conducting research using methods in corpus linguistics in studies of various forms of online communication. Offering practical exercises and drawing on original data taken from online interactions, this book: introduces the basics of corpus linguistics, including what is involved in designing and building a corpus; reviews cutting-edge studies of online communication using corpus linguistics, foregrounding different analytical components to facilitate studies in professional discourse, online learning, public understanding of health issues and dating apps; showcases both freely-available corpora and the innovative tools that students and researchers can access to carry out their own research. Corpus Linguistics for Online Communication supports researchers and students in generating high quality, applied research and is essential reading for those studying and researching in this area.
Covering the Environment: How Journalists Work the Green Beat
by Bob WyssThis practical primer explains the primary issues in writing about the environment, identifies who to go to and where to find sources, and offers examples of writing and reporting the beat. Observations and story excerpts from experienced journalists provide real-world context both for those in the U.S. as well as internationally. Practice story assignments, resources, and a glossary of critical terms gives budding journalists all the tools needed to cover the green beat. Updated with detailed coverage of how companies and climate change have evolved over the past decade, this second edition expands upon the digital sphere and the myriad ways that deadline, multimedia and mobile reporting have changed environmental journalism. Including consideration of issues such as the water crisis in Flint, Michigan, and the GMO controversy, this new edition provides a fresh take on the green beat with a newly organized table of contents and a guide to freelance and entrepreneurial journalism anywhere in the world. Contents include: • an overview and history of the environment and journalism, spotlighting the most significant issues in the beat; • guidance on understanding environmental and health science, ranging from issues of risk, to scientific research and studies, to interviewing scientists; • insights into government and regulatory communities and environmental advocates on all sides of the political spectrum and internationally; • assistance in accessing public records and conducting digital and computer-assisted reporting; • guidance in writing the story for print, broadcast and internet audiences; • an examination of the future of journalism and news coverage of the environment in the U.S. and throughout the world.
Crafting Stories for Virtual Reality
by Melissa Bosworth Lakshmi SarahWe are witnessing a revolution in storytelling. Publications all over the world are increasingly using immersive storytelling—virtual reality, augmented reality and mixed reality—to tell compelling stories. The aim of this book is to distill the lessons learned thus far into a useful guide for reporters, filmmakers and writers interested in telling stories in this emerging medium. Examining ground-breaking work across industries, this text explains, in practical terms, how storytellers can create their own powerful immersive experiences as new media and platforms emerge.
Create and Deliver a Killer Product Demo: Tips And Tricks To Wow Your Customers
by Oscar SantolallaCreate great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more).Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?What You'll LearnApply a simple step-by-step method to create effective product demonstrationsKnow the 5 steps to create a wow momentStudy the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many moreAvoid common mistakes and maximize your presence as a technical presenterAlign your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.Be aware of trends in technology for product demosWho This Book Is ForStartup entrepreneurs, sales engineers, executive or sales representatives, and other professionals
Create, Produce, Consume: New Models for Understanding Music Business
by David BruengerCreate, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music, David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swift’s refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts. Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more.
Creating a Freelance Career
by Jill L. FergusonCreating a Freelance Career covers everything anyone needs to know about becoming a freelance writer, graphic designer, copy editor, artist, musician or any other creative occupation. It includes chapters on how to get started with your career and where to look for work, how to write pitch or query letters, how to work with contract employers, and how to build and sustain your business. Lingo necessary for successfully navigating the freelance world is defined throughout. Author Jill L. Ferguson, an experienced freelance professional and educator, guides you through finding success in the gig economy, discussing how to pursue freelancing with an entrepreneurial spirit. Creating a Freelance Career includes examples of what to do, and what not to do, when pursuing freelance projects, and includes perspectives from additional real-life professionals who have found success in their fields.
Creating Intelligent Content with Lightweight DITA (ATTW Series in Technical and Professional Communication)
by Carlos EviaCreating Intelligent Content with Lightweight DITA documents the evolution of the Darwin Information Typing Architecture (DITA) – a widely used open standard for structuring technical content. DITA has grown in popularity and features since its origins as an internal grammar for structuring technical documentation at IBM. This book introduces Lightweight DITA (LwDITA, which should be read as "Lightweight DITA") as a proposed version of the DITA standard that reduces its dependence on complex Extensible Markup Language (XML) structures and simplifies its authoring experience. This volume aims to reconcile discrepancies and similarities in methods for authoring content in industry and academia and does so by reporting on DITA’s evolution through the lens of computational thinking, which has been connected in scholarship and media to initiatives for learning to code and programming. Evia’s core argument is that if technical communicators are trained with principles of rhetorical problem solving and computational thinking, they can create structured content in lightweight workflows with XML, HTML5, and Markdown designed to reduce the learning curve associated with DITA and similar authoring methodologies. At the same time, this book has the goal of making concepts of structured authoring and intelligent content easier to learn and teach in humanities-based writing and communication programs. This book is intended for practitioners and students interested in structured authoring or the DITA standard.
Creativity and Copyright: Legal Essentials for Screenwriters and Creative Artists
by John L. Geiger Howard SuberInspired by Strunk & White's The Elements of Style, this elegant, short reference is the perfect guide for screenwriters and creative artists looking to succeed as industry professionals. Readers will quickly understand the laws that govern creativity, idea-making, and selling, and learn how to protect themselves and their works from the legal quagmires they may encounter. Written by an unrivaled pair of experts, John L. Geiger and Howard Suber, who use real-life case studies to cover topics such as clearance, contracts, collaboration, and infringement, Creativity and Copyright is poised to become an indispensable resource for beginners and experts alike.
Cría hijos que respeten a las chicas (Raising Boys Who Respect Girls, Spanish Edition): Supera la mentalidad machista, los puntos ciegos, y el sexismo involuntario
by Dave WillisDave Willis, autor, conferencista y padre de cuatro niños, habla bíblica y prácticamente sobre cómo criar a una generación de niños que son campeones, alentadores y respetuosos de las mujeres.En la era #MeToo y #ChurchToo, con tantos hombres y niños que siguen cometiendo los mismos errores, tenemos que preguntarnos: ¿en qué estamos fallando? Y quizás lo más importante, ¿cómo educamos a hombres que romperán este ciclo?Como padre de cuatro hijos, el coach de relaciones y autor Dave Willis ha estudiado este tema a profundidad, concluyendo que, si vamos a criar niños que respeten a las niñas, y no terminar con hombres que dicen respetar a las mujeres, pero cuyas acciones revelan lo contrario, debemos volver al corazón de las cosas. O, más específicamente, debemos volver a nuestros propios corazones.En Críe hijos que respeten a las chicas, Willis ayuda a los lectores a hacer un inventario de los puntos ciegos que conducen a formas accidentales de falta de respeto, mostrando cómo eliminar los problemas en nuestros corazones antes de que transmitamos involuntariamente estos mismos problemas a nuestros niños. También enseña a los lectores cómo cultivar un respeto saludable por Dios y por ellos mismos por ser creados a su imagen, así como un respeto similar por los demás. Lleno de las Escrituras, investigación, herramientas específicas de la edad y modelos de conversación, este libro ofrece una estrategia práctica para que los padres conscientes incorporen primero los principios correctos y luego los enseñen a sus hijos.
Crime, Media and Culture
by Greg MartinWorking broadly from the perspective of cultural criminology, Crime, Media and Culture engages with theories and debates about the nature of media-audience relations, examines representations of crime and justice in news media and fiction, and considers the growing significance of digital technologies and social media. The book discusses the multiple effects media representations of crime have on audiences but also the ways media portrayals of crime and disorder influence government policy and lawmaking. It also considers the processes by which certain stories are selected for their newsworthiness. Also examined are the theoretical, conceptual and methodological underpinnings of cultural criminology and its subfields of visual criminology and narrative criminology. Drawing on case studies and empirical examples from the increasingly blurred worlds of reality and entertainment, the dynamics of crime, media and culture are illuminated across a range of chapters covering topics that include: moral panics/folk devils and trial by media; fear of crime; cop shows and courtroom dramas; female criminality and child-on-child killing; serial killers; surveillance, new media and policing; organized crime and state crime. Crime, Media and Culture will be an invaluable resource for undergraduate and postgraduate students interested in criminology and media studies. The book will also prove useful for lecturers and academic researchers wishing to explore the intersections of crime, media and cultural inquiry.