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Gender and Public Relations: Critical Perspectives on Voice, Image and Identity (Routledge New Directions in PR & Communication Research)
by Christine Daymon Kristin DemetriousAlthough there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).
The Geography of Networks and R&D Collaborations
by Thomas ScherngellThe geography of networks and R&D collaborations, in particular the spatial dimension of interactions between organisations performing joint R&D, have attracted a burst of attention in the last decade, both in the scientific study of the networks and in the policy sector. The volume is intended to bring together a selection of articles providing novel theoretical and empirical insights into the geographical dynamics of such networks and R&D collaborations, using new, systematic data sources and employing cutting-edge spatial analysis and spatial econometric techniques. It comprises a section on analytic advances and methodology and two thematic sections on structure and spatial characteristics of R&D networks and the impact of R&D networks and policy implications. The edited volume provides a collection of high-level research contributions with an aim to contribute to the recent debate in economic geography and regional science on how the structure of formal and informal networks modifies and influences the spatial and temporal diffusion of knowledge.
Geopositioning and Mobility (Wiley-iste Ser.)
by Ahmed Nait-Sidi-Moh Mohamed Bakhouya Jaafar Gaber Maxime WackThis book presents a general overview of the applications and use of geopositioning and GNSS for assisting the supervision and management of mobile terrestrial professions, information, traffic regulation, multimodal information, pedestrian mobility and indoor geopositioning, etc. It especially focuses on the field of mobility and terrestrial transport, the automotive industry and tourism (on foot, by bicycle or motorcycle, by car, by professional vehicles or by public transport, etc.). This book explores the many possibilities, developmental and organizational factors, as well as new paradigms, which will contribute to an essential part of GNSS’s civil economy, especially to Galileo in the mid-term and to Egnos in the short-term. Several of GNSS’s integration structuring aspects in sustainable terrestrial mobilities will be analyzed; for example in terms of system architecture, data safety or legal constraints. Numerous diverse points of view will be presented regarding subjects such as dynamic cartography and new computing architectures of: mobility systems, interconnection, service quality, regulation or supervision functions of individual freedoms. Contents Foreword, Matthias Ruete. 1. The Geopositioning Concept, Yves Alexandre. 2. Functions and Performance of the Egnos System, Jérôme Legenne and Daniel Brocard. 3. Information, Modeling and Traffic Reconstruction, Arnaud De La Fortelle, Jean-Marc Lasgouttes and Fabien Moutarde. 4. Geopositioning and Legal Issues, Thierry Piette-Coudol. 5. Location-based Services: Platforms and Applications, Wafaa Ait-Cheik-Bihi, Ahmed Nait-Sidi-Moh, Mohamed Bakhouya, Jaafer Gaber and Maxime Wack. 6. Geofencing, Fabrice Reclus. 7. Pedestrian Navigation for the Benefit of Mobility, Pierre-Yves Gillieron, Véronique Chazal, Michael Flamm, Dominique Von Der Mühll and Monique Ruzicka-Rossier. 8. The Application of Satellite Positioning Systems in Travel Analysis,Patrick Gendre, Alexis Bacelar and Philippe Marchal. About the Authors Ahmed Nait-Sidi-Moh is Associate Professor of Industrial Engineering and Computer Engineering at the University of Picardie Jules Verne, St Quentin, France. His research interests include modeling, analysis of discrete event systems, performance evaluation and optimization, routing policies, scheduling and interoperability for service composition. Mohamed Bakhouya is a senior research scientist at Aalto University, Finland. His research interests include various aspects on the design, validation, implementation, performance evaluation and analysis of distributed systems, architectures, protocols and services. Jaafar Gaber is Associate Professor of Computational Sciences and Computer Engineering at the University of Technology of Belfort-Montbéliard, France. His research interests include ubiquitous and pervasive computing, distributed systems, geopositioning and mobility, security and experimental performance evaluations. Maxime Wack is Associate Professor of Computational Sciences and Computer Engineering at the University of Technology of Belfort-Montbéliard, France. He heads the Geopositioning, Embedded Systems and Mobility (GSEM) team. His research interests include intelligent transportation systems, security, digital signature and certification, location-based services and distributed systems.
Getting Started with Drupal Commerce
by Richard JonesA simple yet concise step-by-step tutorial that starts from scratch and builds up your knowledge with focused examples that will enable you to set up and run an e-commerce website.This book is for beginners and will take you through the installation and configuration of Drupal Commerce from scratch, but some familiarity with Drupal 7 will be an advantage. All examples are based on development on a local computer - you do not need a hosted Drupal environment.
Getting Started with UDK
by John P. DoranThis book is written by someone who is passionate about games for those who are equally passionate about games. The step-by-step instructions contained within this guide will make creating your first game simple.If you have ever had the urge to know more about how all those amazing games you played for countless hours are created, then this book is definitely for you! This step-by-step tutorial will teach you how to create a complete game within UDK.Even if you have no prior experience of UDK, you can still start building the games you want today.
Getting To We
by Jeanette Nyden Kate Vitasek David FrydlingerDrawing on best practices and real examples from companies who are achieving record results, Getting to We flips conventional negotiation on its head, shifting the perspective from a tug of war between parties to a collaborative partnership where both sides effectively pull against a business problem.
Getting to Yes with Yourself: (and Other Worthy Opponents)
by William UryWilliam Ury, coauthor of the classic bestseller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life--managers, salespeople, students, parents, lawyers, and diplomats--how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually ourselves--our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this indispensable prequel to Getting to Yes, Ury draws deeply on his personal and professional experience negotiating conflicts around the world to present a practical method to help you get to yes with yourself first, dra-matically improving your ability to get to yes with others. Extraordinarily useful and elegantly simple, Getting to Yes with Yourself is an essential guide to achieving the inner satisfaction that will, in turn, make your life better, your relationships healthier, your family happier, your work more productive, and the world around you more peaceful.
GitLab Repository Management
by Jonathan M. HetheyA simple, easy to understand tutorial guide on how to build teams and efficiently use version control, using GitLab.If you are a system administrator in a company that writes software or are in charge of an infrastructure, this book will show you the most important features of GitLab, including how to speed up the overall process
Giving a Presentation In a Day For Dummies
by Marty Brounstein Malcolm KushnerGet the know-how to give a knockout presentation--in a day!Giving a Presentation In a Day For Dummies gives you a quick and easy rundown of the key points of presenting to an audience, including defining a purpose, organizing a message, using humor and body language, and overcoming anxiety. Fast and proven tips for delivering an effective presentationShows you how to communicate your vision to an audienceA more focused and readable resource than a bulky bookThe e-book also links to an online component at dummies.com that extends the topic into step-by-step tutorials and other "beyond the book" content.
Giving Voice: Mobile Communication, Disability, and Inequality
by Meryl AlperMobile technologies are often hailed as a way to "give voice to the voiceless." Behind the praise, though, are beliefs about technology as a gateway to opportunity and voice as a metaphor for agency and self-representation. In Giving Voice, Meryl Alper explores these assumptions by looking closely at one such case -- the use of the Apple iPad and mobile app Proloquo2Go, which converts icons and text into synthetic speech, by children with disabilities (including autism and cerebral palsy) and their families. She finds that despite claims to empowerment, the hardware and software are still subject to disempowering structural inequalities. Views of technology as a great equalizer, she illustrates, rarely account for all the ways that culture, law, policy, and even technology itself can reinforce disparity, particularly for those with disabilities. Alper explores, among other things, alternative understandings of voice, the surprising sociotechnical importance of the iPad case, and convergences and divergences in the lives of parents across class. She shows that working-class and low-income parents understand the app and other communication technologies differently from upper- and middle-class parents, and that the institutional ecosystem reflects a bias toward those more privileged. Handing someone a talking tablet computer does not in itself give that person a voice. Alper finds that the ability to mobilize social, economic, and cultural capital shapes the extent to which individuals can not only speak but be heard.
The Global Intercultural Communication Reader
by Jing Yin Yoshitaka Miike Molefi Kete AsanteThe Global Intercultural Communication Reader is the first anthology to take a distinctly non-Eurocentric approach to the study of culture and communication. In this expanded second edition, editors Molefi Kete Asante, Yoshitaka Miike, and Jing Yin bring together thirty-two essential readings for students of cross-cultural, intercultural, and international communication. This stand-out collection aims to broaden and deepen the scope of the field by placing an emphasis on diversity, including work from authors across the globe examining the processes and politics of intercultural communication from critical, historical, and indigenous perspectives. The collection covers a wide range of topics: the emergence and evolution of the field; issues and challenges in cross-cultural and intercultural inquiry; cultural wisdom and communication practices in context; identity and intercultural competence in a multicultural society; the effects of globalization; and ethical considerations. Many readings first appeared outside the mainstream Western academy and offer diverse theoretical lenses on culture and communication practices in the world community. Organized into five themed sections for easy classroom use, The Global Intercultural Communication Reader includes a detailed bibliography that will be a crucial resource for today's students of intercultural communication.
The Globalization of Strangeness
by Chris RumfordThe figure of the stranger is in serious need of revision, as is our understanding of the society against which the stranger is projected. Under conditions of globalization, inside/outside markers have been eroded and conventional indicators of 'we-ness' are no longer reliable. We now live in a generalized state of strangeness, one consequence of globalization: we no longer know where our community ends and another one begins. In such circumstances it is often the case that neighbours are the nearest strangers. Strangeness occurs when global consciousness outstrips global connectivity and this means that we need to rethink some core elements of globalization theory. Under conditions of strangeness the stranger is a 'here today, gone tomorrow' figure. This book identifies the cosmopolitan stranger as the most significant contemporary figure of the stranger, one adept at negotiating the 'confined spaces' of globalization in order to promote new forms of social solidarity and connect with distant others.
Goethe's Visual World
by Pamela CurrieGoethe's ideas on colour and imagery crossed many borderlines: those of artistic processes and philosophical aesthetics, art history and colour theory, together with the science of perception. This investigation into his writings ranges across art from Antiquity, the Renaissance and the eighteenth century, as well as exploring the centrality of these issues to Goethe's literary work. Questions find answers, but also raise new questions. This systematic sequence of essays, originally written between 1999 and 2011, appeals to readers in all these separate areas, while drawing together their essential coherence.
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
by Jeremy GoldmanIf you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others - and shows readers how to: - Formulate a social strategy - Pinpoint their audience and where they "live" online - Give their brand a unique voice and personality - Get good at listening - Create relevant, engaging content - Identify and reward influencers - Build strong bonds with bloggers - Become truly customer-centric - Avoid pitfalls when possible - and respond to negative feedback when a misstep is made - Cultivate brand spokespeople - Use targeting to engage more effectively - Turn employees into social marketers - Engage with ROI in mind The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
Governing Global Production
by Jeffrey D. WilsonNortheast Asian steel industries have developed global production networks, but by spanning multiple national spaces, these networks unite many national economies while belonging exclusively to none. Who, therefore, is in control? Jeffrey D. Wilson examines how states and firms coordinate their activities to govern global production.
The Government Manager's Guide to Contract Negotiation
by Legette McIntyreThe Government Manager's Guide to Contract Negotiation Federal managers often find themselves at the negotiating table, charged with reaching a solid, fair deal for their agency. Now, you can gain a competitive edge in even the most difficult negotiations with time-tested, effective tactics from a noted authority on federal negotiations. This guide will help you understand the negotiation process, plan for it, develop strategies and tactics, anticipate and counter the other side's strategies and tactics, and conclude and document the negotiation. Concise, accessible, and authoritative, this book offers a veritable arsenal of winning strategies that you and your team can use in your next negotiation.
The Government Manager's Guide to Plain Language
by Judith G. MyersThe ability to write well correlates highly with the ability to think well—to analyze information, weigh alternatives, and make decisions. Government managers must make instructions and policies clear to employees, give effective presentations, and communicate effectively with the public. In addition, government managers must model clear, effective writing for their staffs. A comprehensive chapter on using social media effectively and appropriately is included.
Grabada en la arena
by Regina CalcaterraBest seller de The New York Times La verdadera historia de cinco hermanos que sobrevivieron a una terrible infancia en Long Island En sus memorias Regina Calcaterra, reconocida comentarista de política en los Estados Unidos, da cuenta la desgarradora historia de cómo ella y sus cuatro hermanos sobrevivieron a una infancia abusiva y dolorosa, marcada por vivencias indecibles afrontando solos los retos del sistema en los hogares adoptivos que les brindaban vivienda de manera intermitente entre las sombras de Manhattan y los Hamptons. Conmovedoramente escrito, Grabado en la arena es para Calcaterra el recordatorio, la marca inolvidable que le ayuda a transmitir que, independientemente de la condición inicial, las determinaciones y adversidades sociales sufridas desde la infancia, los sueños, como el sueño americano, están todavía al alcance deaquellos que tienen el deseo y la determinación de mantenerse juntos para obtener éxito y lograr todos sus propósitos. Reseña: «Mantiene al lector cautivo de principio a fin» Kirkus Review
Great Irish Reportage
by John HorganReports and dispatches from Ireland's finest writers: the first-ever anthology of Irish reportage.Alongside its world-famous tradition of great fiction, Ireland has a less well known but thrilling tradition of reportage: journalism, dispatches and eyewitness accounts. From Elizabeth Bowen to Colm Toibin, from Flann O'Brien to Maeve Binchy, some of Ireland's greatest writers have produced first-rate journalism. And from R.M. Smyllie and Conor Cruise O'Brien to Eamon Dunphy and Olivia O'Leary, Ireland has also produced a remarkable number of journalists who can really write. Now, for the first time, the best of Irish reportage - some of it legendary, some of it unjustly forgotten - is gathered into a single volume. Whether it's Kate O'Brien on the reinterment of W.B. Yeats or Emily O'Reilly on the election to Westminster of Gerry Adams, whether it's Hubert Butler on the Fetherd-on-Sea boycott or Joseph O'Connor at the 1994 World Cup, the pieces in Great Irish Reportage illuminate Irish life in a way that no other form of writing can.'There is so much to admire and digest between the covers ... All of them put you right there, right on the frontline, right in the moment' RTE Guide 'You'll learn much about this great little nation of ours, and what makes it tick, from this incredibly well chosen collection' Hot Press 'There are superb examples of reportage here that combine hard fact and descriptive narrative' Irish Times'Excellent ... In such time, the need for brave individuals to believe in the power of the words they write is essential. Despite changes in the media landscape in recent years ... it appears as if that hunger from journalists, to question, inspire, and hold those who we democratically elect to accountability, is as strong as ever' Sunday Independent 'Probably unbeatable for showing how Ireland has changed ... The editor has done a remarkable job' Irish Catholic
Green Communications and Networking
by F. Richard Yu Xi Zhang Victor C. M. LeungGreen Communications and Networking introduces novel solutions that can bring about significant reductions in energy consumption in the information and communication technology (ICT) industry-as well as other industries, including electric power. Containing the contributions of leading experts in the field, it examines the latest research advances
Grundkurs Mobile Kommunikationssysteme: UMTS, HSPA und LTE, GSM, GPRS, Wireless LAN und Bluetooth
by Martin SauterDieses Buch bietet praxis- und detailgerechtes Wissen zu mobilen Kommunikationssystemen. Es führt klar und verständlich in die Technik und praktische Umsetzung von GSM, GPRS, UMTS, HSPA, LTE, Wireless LAN und Bluetooth ein. Anhand vieler Beispiele wird fundiertes Wissen vermittelt und aufgezeigt, welche Möglichkeiten und Grenzen die unterschiedlichen Konzepte haben. Durch viele Vergleiche wird deutlich, welche Kombination der Systeme für die jeweiligen Anwendungen am besten geeignet ist. Für die fünfte Auflage des Buches wurden alle Kapitel auf den neuesten Stand gebracht und enthalten zusätzlich ausführliche Ergänzungen zu aktuellen Entwicklungen. Dies umfasst z.B. die Weiterentwicklung der leitungsvermittelten Sprachtelefonie in GSM und UMTS Netzen, 3G High Speed Packet Access (HSPA+) Erweiterungen, Voice over LTE (VoLTE), sowie neue Details zu Wi-Fi Funktionen wie WPS und 802.11ac.
Grundlagen der digitalen Informationsübertragung: Von der Theorie zu Mobilfunkanwendungen
by Peter Adam HöherDie Informations- und Kommunikationstechnik hat in den letzten Jahrzehnten enorm an Bedeutung gewonnen. Um so wichtiger wird die Vermittlung von Grundlagenwissen in der digitalen Informationsübertragung. Aktuelle Forschungsgebiete wie Mehrantennensysteme (MIMO-Systeme) und Mehrnutzerkommunikation basieren auf informationstheoretischen Ansätzen, aber auch auf Kenntnissen der Codierungstheorie, der Übertragungstechnik und der Schätzverfahren. Im Vordergrund dieses Lehrbuchs stehen leistungsfähige drahtlose Übertragungstechniken unter besonderer Berücksichtigung des Mobilfunks. Die meisten Prinzipien und Verfahren sind aber auch in anderen Bereichen der digitalen Übertragungstechnik und zum Teil auch in der Speichertechnik anwendbar.
Grundlagen der Warteschlangentheorie
by Dieter BaumDieses Buch präsentiert die Grundlagen der stochastischen Modellierung -- Maßtheorie, Wahrscheinlichkeitstheorie, Theorie stochastischer Prozesse und Markov-Theorie -- in ihrer natürlichen Aufbaufolge. Damit und ergänzt durch einen Anhang zu wichtigen Begriffsbildungen der allgemeinen Topologie, werden die wesentlichen Aussagen der Warteschlangentheorie auf ein solides mathematisches Fundament gestellt. Kapitel 5 behandelt klassische Markov- und Semi-Markov-Modelle, die Phasenmethode, Markov-additive Ankunftsprozesse, das BMAP/G/1-System und Matrix-geometrische Verteilungen. Kapitel 6 ist räumlichen Ankunftsprozessen vom Typ BMAP gewidmet (Modellierung zeitlich variierender und flächenhaft verteilter Bedienanforderungen mittels zufälliger Punktfelder). Gegenstand des letzten Kapitels sind Reversibilitäts- und Balance-Eigenschaften klassischer Warteschlangennetze. Studierende der Mathematik, Informatik und Elektrotechnik führt das Buch in die breit gestreute wissenschaftliche Literatur zum Thema ein.
Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There (Guerilla Marketing Press)
by Jay Conrad Levinson Donald Wayne HendonSecrets that empower small business owners to take on the big dogs: “You will become a better deal-maker by reading this book.” —Jim Cathcart, author of Relationship SellingJay Conrad Levinson’s Guerrilla books have sold over thirty million copies—because he knows how individuals and small businesses can thrive even without unlimited financial resources. In this book, he and experienced international consultant Donald Wayne Hendon team up to share one hundred very powerful tactics to empower you in any negotiating situation—whether it’s conducting day-to-day business, buying and selling, or dealing with a boss, a local politician, a homeowners’ association, an insurance company, or bureaucrats at City Hall.“A comprehensive reference book that tells you when to be assertive, when to go on the defense, when to cooperate, and how to handle dirty tricks. I love it!” —Tony Alessandra, author of The Platinum Rule
Guerrilla Marketing Field Guide
by Jay Levinson Jeannie LevinsonBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers-all inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.