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Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
by Gemma Milne'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds'Couldn't be more timely. Fascinating and vitally important'Jamie Bartlett, author of The People Vs Tech'A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow'Lewis Dartnell, author of Origins: How the Earth Made Us'I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find . . . essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future'Dr Andrew Maynard, scientist and author of Films from the Future and Future Rising'[A] vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way'Matt Clifford, co-founder and CEO of Entrepreneur First'A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy'Tom Chivers, author of The AI Does Not Hate You'ROBOTS WILL STEAL YOUR JOB!''AI WILL REVOLUTIONISE FARMING!''GENETIC EDITING WILL CURE CANCER!'Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.But hype has a dark side, too.It can mislead. It can distract. It can blinker us from seeing what is actually going on.From AI, quantum computing and brain implants, to cancer drugs, future foods and fusion energy, science and technology journalist Gemma Milne reveals hype to be responsible for fundamentally misdirecting or even derailing crucial progress.Hype can be combated and discounted, though, if you're able to see exactly where, how and why it is being deployed.This book is your guide to doing just that.
Social Intelligence and Nonverbal Communication
by Robert J. Sternberg Aleksandra KostićThis book offers a comprehensive overview of the latest developments in the social psychology of nonverbal communication. It explores topics including social skill, empathy, adaptive advantage, emotion-reading and emotion-hiding; and examines personal charisma, memory and communicating with robots. Together, the authors present diverse, cutting-edge research on nonverbal social intelligence as an adaptive strategy for survival and success. The collection provides an effective demonstration of the interdisciplinary nature of this topic, and it’s relevance to researchers across the social sciences and beyond.
Social Media and the Islamic State: Can Public Relations Succeed Where Conventional Diplomacy Failed?
by Ella MintyThis book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outfit was able to recruit, mobilise and spread fundamentalist propaganda in regions where it had little physical presence. One of the first studies to draw a link between international diplomacy, the rise of fundamentalism and public relations, this book will be of great interest to scholars and researchers of defence and strategic studies, especially those working on ISIS propaganda, Middle East Studies, media studies, digital humanities, communication studies, public relations and international relations, as well general readers.
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzThis updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
by Julie AthertonSocial Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development.
Social Networking and Computational Intelligence: Proceedings of SCI-2018 (Lecture Notes in Networks and Systems #100)
by Narendra S. Chaudhari Rajesh Kumar Shukla Jitendra Agrawal Sanjeev Sharma K. K. ShuklaThis book presents a selection of revised and extended versions of the best papers from the First International Conference on Social Networking and Computational Intelligence (SCI-2018), held in Bhopal, India, from October 5 to 6, 2018. It discusses recent advances in scientific developments and applications in these areas.
Soft Computing: Proceedings of SoCTA 2018 (Advances in Intelligent Systems and Computing #1053)
by Millie Pant Tarun K. Sharma Om Prakash Verma Rajesh Singla Afzal SikanderThe book focuses on soft computing and its applications to solve real-world problems in different domains, ranging from medicine and health care, to supply chain management, image processing and cryptanalysis. It includes high-quality papers presented at the International Conference on Soft Computing: Theories and Applications (SoCTA 2018), organized by Dr. B. R. Ambedkar National Institute of Technology, Jalandhar, Punjab, India. Offering significant insights into soft computing for teachers and researchers alike, the book inspires more researchers to work in the field of soft computing.
Software Architecture for Business
by Lina KhalidThis book illustrates the role of software architecture and its application in business. The author describes enterprise architecture along with business architecture to show the role of software architecture in both areas. The place of software architecture in business is outlined from many perspectives in this context. The book outlines quality attributes and how managers can use software architecture to build high quality products. Topics include business software architecture, dealing with qualities, achieving quality attributes, managing business qualities, software product line, Internet of Things (IOT), and Service Oriented Business Architecture. The book is intended to benefit students, researchers, software architects, and business architects. Provides quick and easy access to all the important aspects of software architecture in business;Highlights a wide variety of concepts of software architecture in a straightforward manner, for students, practitioners, or architects;Presents different applications of software architecture in business.
Software Defined Systems: Sensing, Communication and Computation (SpringerBriefs in Computer Science)
by Song Guo Deze Zeng Lin Gu Shengli PanThis book introduces the software defined system concept, architecture, and its enabling technologies such as software defined sensor networks (SDSN), software defined radio, cloud/fog radio access networks (C/F-RAN), software defined networking (SDN), network function virtualization (NFV), software defined storage, virtualization and docker. The authors also discuss the resource allocation and task scheduling in software defined system, mainly focusing on sensing, communication, networking and computation. Related case studies on SDSN, C/F-RAN, SDN, NFV are included in this book, and the authors discuss how these technologies cooperate with each other to enable cross resource management and task scheduling in software defined system. Novel resource allocation and task scheduling algorithms are introduced and evaluated. This book targets researchers, computer scientists and engineers who are interested in the information system softwarization technologies, resource allocation and optimization algorithm design, performance evaluation and analysis, next-generation communication and networking technologies, edge computing, cloud computing and IoT. Advanced level students studying these topics will benefit from this book as well.
Software Design for Resilient Computer Systems
by Igor Schagaev Eugene Zouev Kaegi ThomasThis book addresses the question of how system software should be designed to account for faults, and which fault tolerance features it should provide for highest reliability. With this second edition of Software Design for Resilient Computer Systems the book is thoroughly updated to contain the newest advice regarding software resilience. With additional chapters on computer system performance and system resilience, as well as online resources, the new edition is ideal for researchers and industry professionals.The authors first show how the system software interacts with the hardware to tolerate faults. They analyze and further develop the theory of fault tolerance to understand the different ways to increase the reliability of a system, with special attention on the role of system software in this process. They further develop the general algorithm of fault tolerance (GAFT) with its three main processes: hardware checking, preparation for recovery, and the recovery procedure. For each of the three processes, they analyze the requirements and properties theoretically and give possible implementation scenarios and system software support required. Based on the theoretical results, the authors derive an Oberon-based programming language with direct support of the three processes of GAFT. In the last part of this book, they introduce a simulator, using it as a proof of concept implementation of a novel fault tolerant processor architecture (ERRIC) and its newly developed runtime system feature-wise and performance-wise. Due to the wide reaching nature of the content, this book applies to a host of industries and research areas, including military, aviation, intensive health care, industrial control, and space exploration.
Software Networks: Virtualization, SDN, 5G, and Security
by Guy PujolleSoftware Networks describe new concepts for the Internet's next generation. This architecture is based on virtual networking using Cloud and datacenter facilities. The main problems to be dealt with are the placement of virtual resources for opening a new network on the fly, and the urbanization of virtual resources implemented on physical network equipment. The digital architecture also deals with mechanisms capable of automatically controlling the placement of all virtual resources within the physical network. This book describes how to create and delete virtual networks on the fly. Indeed, the system is able to create any new network with any kind of virtual resource (e.g. switches, routers, LSRs, optical paths, firewalls, SIP-based servers, devices, servers, access points, etc.). Software Networks shows how this architecture is compatible with new advances in SDN (Software Defined Networking), new high-speed transport protocols such as TRILL (Transparent Interconnection of Lots of Links) and LISP (Locator/Identifier Separation Protocol), NGN, IMS, new generation Wi-Fi, and 4G/5G networks. Finally, the author introduces Clouds of security and the virtualization of secure elements (smartcards) that could certainly transform how to secure the Internet. For this second edition, the author addresses in five new chapters the importance of open source software for networks, mobile edge computing, fog networking, tactile internet – a network environment allowing remote access, and security – the use of Cloud of security, secure elements and the emergence of the blockchain.
The Solo Video Journalist: Doing It All and Doing It Well in TV Multimedia Journalism
by Matt PearlThe Solo Video Journalist, now in its second edition, offers a comprehensive overview of the solo video reporting process from start to finish. Drawing from years of professional experience in the field, the author covers all aspects of multimedia journalism, from planning for a segment, to dressing appropriately for multiple roles, to conducting interviews, and editing. The book contains interviews with more than a dozen top storytellers from around the United States and offers practical advice for how to succeed in a growing media field. New to this edition are Career Chronicles – chapters that detail the career paths possible for modern journalists – and a fully updated chapter on the importance of building a digital and social media presence. This book is an excellent resource for students learning skills in broadcast, multimedia, backpack, and television journalism, as well as for early-career professionals looking for a back-pocket resource in solo video journalism.
Spanish in Health Care: Policy, Practice and Pedagogy in Latino Health (Routledge Studies in Hispanic and Lusophone Linguistics)
by Glenn A. MartínezSpanish in Health Care fills an important gap by offering a panoramic overview of the research on Spanish in health settings that is emerging from a variety of disciplines. Synthesizing research from diverse disciplines such as sociolinguistics, discourse analysis, health services research, behavioral health research, health policy and administration, and social epidemiology, the volume offers a uniquely unified approach to the subject of Spanish in healthcare. This volume will be of interest to researchers in Spanish linguistics, sociolinguistics, health communication, and languages for specific purposes.
Spanish in the United States: Attitudes and Variation (Routledge Studies in Hispanic and Lusophone Linguistics)
by Scott M. Alvord Gregory L. ThompsonSpanish in the United States: Attitudes and Variation is a collection of new, cutting-edge research with the purpose of providing scholars interested in Spanish as it is spoken by bilinguals living in the United States a current view of the state of the discipline. This volume is broad and inclusive of the populations studied, methodologies used, and approaches to the linguistic study of Spanish in order to provide scholars with an up-to-date understanding of the complexities of the Spanish(es) spoken in the United States. In addition to this snapshot, this volume stimulates new areas of inquiry and motivates new ways of analyzing the social, linguistic, and educational aspects of what it means to speak Spanish in the United States.
The Spatial and Temporal Dimensions of Interactions: A Case Study of an Ethnic Grocery Shop
by Dariush Izadi“This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts.”-- Laurent Filliettaz, University of Geneva, Switzerland“This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies."-- Rodney Jones, University of Reading, UKThis book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces.Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.
Spazi Riflessivi in Passeggeri Notturni
by Daniela Bisello Antonucci Paola NastriSpazi Riflessivi in Passeggeri Notturni è un testo innovativo e versatile per l’insegnamento dell’italiano tramite riflessioni ed elaborazioni su questioni sociali emerse dalla lettura di Passeggeri notturni, racconti brevi di Gianrico Carofiglio. Il testo, indicato per un livello intermedio-avanzato, propone una vasta gamma di esercizi grammaticali contestualizzati e attività interdisciplinari che confrontano letterature e arti diverse e affrontano discussioni socio-culturali.
Speak Up!: An Illustrated Guide To Public Speaking
by Douglas Fraleigh Joseph TumanWritten by professors with 40+ combined years’ experience teaching the course and a competitive background in debate, Speak Up! connects with students through lively writing, compelling real-life examples, practical guidance, and hundreds of custom-drawn illustrations that bring public speaking concepts to life. Instructors will appreciate the book’s serious coverage of concepts and theories, fascinating examples, and unique and often humorous illustrations that help students understand and retain concepts from the text. <p><p> This edition features new illustrations, in full color for the first time; an increased focus on civic engagement throughout; and an all-new version of our Speech Choices case study feature that leads students through all steps of the public speaking process. Video of that student’s final, full-length speech appears in LaunchPad, a comprehensive digital resource to accompany the book, alongside additional speech videos, a new video assessment program powered by GoReact, an adaptive quizzing program, and more.
Speaking Out: An Advanced Chinese Reader 汉语高级读本
by Gang Pan Hsiao-wei Rupprecht Jianhua Shen Yanfei Li Yu WenSpeaking Out: Issues and Controversies 各抒己见 is an advanced Chinese language textbook that explores topics such as human nature, moral values, mass consumption, Western influences, and technological innovation. In presenting subjects that reflect major concerns in contemporary China, the book invites students to reflect upon the forces shaping modern Chinese society. This textbook presents ten lessons in five units entitled "Constancy and Change," "Joy and Sorrow," "Right and Wrong," "Chinese Tradition and Western Influence," and "New and Old." These pairs of opposites conjure up an ever-changing world of ebb and flow, a world that stimulates learners’ imaginations and arouses their enthusiasm for open dialogue and lively discussion. Concise in language and with lessons in both simplified and traditional characters, the textbook is a valuable aid for university students interested in passing the HSK Level VI or attaining ACTFL advanced-level proficiency. Accompanying audio recordings can be found online at www.routledge.com/9780367902704.
Special Topics in Information Technology (SpringerBriefs in Applied Sciences and Technology)
by Barbara PerniciThis open access book presents nine outstanding doctoral dissertations in Information Technology from the Department of Electronics, Information and Bioengineering, Politecnico di Milano, Italy. Information Technology has always been highly interdisciplinary, as many aspects have to be considered in IT systems. The doctoral studies program in IT at Politecnico di Milano emphasizes this interdisciplinary nature, which is becoming more and more important in recent technological advances, in collaborative projects, and in the education of young researchers. Accordingly, the focus of advanced research is on pursuing a rigorous approach to specific research topics starting from a broad background in various areas of Information Technology, especially Computer Science and Engineering, Electronics, Systems and Controls, and Telecommunications. Each year, more than 50 PhDs graduate from the program. This book gathers the outcomes of the nine best theses defended in 2018-19 and selected for the IT PhD Award. Each of the nine authors provides a chapter summarizing his/her findings, including an introduction, description of methods, main achievements and future work on the topic. Hence, the book provides a cutting-edge overview of the latest research trends in Information Technology at Politecnico di Milano, presented in an easy-to-read format that will also appeal to non-specialists.
Spielen ist unwahrscheinlich: Eine Theorie der ludischen Aktion
by Hans-Jürgen Arlt Fabian ArltBegründet und entfaltet wird ein Begriff des Spiels, der sich um Lockungen und Drohungen des Unerwarteten dreht. Das Autorenduo ordnet seine Theorie der ludischen Aktion in klassische Konzepte des Spiels ein sowie in den aktuellen Diskurs der Game Studies. Die phänomenale Mannigfaltigkeit des Spiels wird in historischer Perspektive skizziert und in systematischer Weise gegliedert. Die Autoren erläutern medientechnische und kommunikative Voraussetzungen des Booms der Computerspiele und reflektieren die Diskussion über Eskalationen ludischer Gewalt. Kritisch ausgeleuchtet werden Instrumentalisierungen des Spiels, die sich unter dem Stichwort Gamification wachsender Beliebtheit erfreuen. Die auffällige Inflation der Spielmetapher wird in Zusammenhang gebracht mit ludischen Anmutungen in den sozialen Strukturen der modernen und digitalen Gesellschaft.Fabian Arlt, M. A., hat Medienmanagement studiert und promoviert im Studiengang Gesellschafts- und Wirtschaftskommunikation der Universität der Künste (UdK) in Berlin.Prof. Dr. Hans-Jürgen Arlt ist Sozialwissenschaftler und Publizist, er lehrt am Institut für Theorie und Praxis der Kommunikation der Universität der Künste (UdK) in Berlin.
Sports Journalism: A History of Glory, Fame, and Technology
by Chris Lamb Patrick S. WashburnPatrick S. Washburn and Chris Lamb tell the full story of the past, the present, and to a degree, the future of American sports journalism. Sports Journalism chronicles how and why technology, religion, social movements, immigration, racism, sexism, social media, athletes, and sportswriters and broadcasters changed sports as well as how sports are covered and how news about sports are presented and disseminated. One of the influential factors in sports coverage is the upswing in the number of women sports reporters in the last forty years. Sports Journalism also examines the ethics of sports journalism, how sports coverage frequently has differed from that of non-sports news, and how the internet has spawned a set of new ethical issues.
Sports Publicity: A Practical Approach
by Joe FavoritoEffective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.
Sprache und Dialog als Führungsinstrumente: Wie Gespräche die Organisationsentwicklung der Zukunft sichern
by Helmut EbertDieses Buch beschreibt, wie die Kunst des Gesprächeführens als Mittel der erfolgreichen Organisationsentwicklung und in Veränderungsprozessen genutzt werden kann und welche Ansatzpunkte es dazu gibt. Denn im Normalfall ist uns nicht bewusst, was wir sprechend tun. Organisationale Veränderungen im Großen und Kleinen können nur in echten Gesprächen gelingen, die Denkräume für Neues und Denkräume der Besonnenheit eröffnen – insbesondere in Zeiten der Digitalisierung aller Unternehmensbereiche. Es gilt durch das, was andere sagen und wie sie sich verhalten, besser auf deren Innenwelt zu schließen. Verantwortliche in Unternehmen können dadurch einen guten und kooperativen Kontakt mit allen Mitarbeitern und Stakeholdern herstellen und halten.Der Autor zeigt auf, wie wichtig es ist, den Dialog zu suchen, Empathie und Wertschätzung zu zeigen, Emotionen zu erkennen, und beschreibt, mit welchen Mitteln das erreicht werden kann.Er liefert wichtige theoretische Hintergründe und unterstützt Sie, eine individuelle Strategie für Gespräche in Ihrem Unternehmen zu entwickeln, um auch in Zukunft erfolgreich zu sein.
Stan Hochman Unfiltered: 50 Years of Wit and Wisdom from the Groundbreaking Sportswriter
by Gloria HochmanThe late Philadelphia Daily News sportswriter Stan Hochman was known for his many zingers, such as “Harry Litwack, the stoic Temple coach, stalks the sidelines like a blind man at a nudist colony.” As a reporter, he was more interested in how athletes felt, what their values were, how they lived their lives, or what made them tick than he was about how many runs they scored or punches they landed. In Stan Hochman Unfiltered, his wife Gloria collects nearly 100 of his best columns from the Daily News about baseball, horse racing, boxing, football, hockey, and basketball (both college and pro), as well as food, films, and even Liz Taylor. Each section is introduced by a friend or colleague, including Garry Maddox, Bernie Parent, Larry Merchant, and Ray Didinger, among others. Hochman penned a candid, cantankerous column about whether Pete Rose belongs in the Baseball Hall of Fame; wrote a graphic account of the Muhammad Ali and Joe Frazier fight of the century; and skewered Norman “Bottom Line” Braman, the one-time owner of the Eagles. He also wrote human-interest stories, including features about the importance of kids with special needs playing sports. In addition to being a beloved writer, Hochman was also known for his stint on WIP’s radio as the Grand Imperial Poobah, where he would settle callers’ most pressing debates. Hochman long earned the respect and admiration of his subjects, peers, and readers throughout his career, and Stan Hochman Unfiltered is a testament to his enduring legacy.
Stand Out: How to Build Your Leadership Presence
by Carol Kinsey GomanLeadership presence doesn't come with a title or promotion - good leaders develop presence over time. Leadership presence is how you show up and contribute to meetings, and whether or not you can project confidence and poise under pressure - do you have already have a presence?Leadership presence is that elusive "we know it when we see it" quality. You may have a leadership title or tremendous leadership potential, but that alone does not give you presence. Being perceived as a leader when interacting with customers, peers or executives is the essence of leadership presence. Your leadership presence is evaluated by others based on how you show up and contribute in meetings, how well you project confidence and keep poise under pressure and whether you can engage others in ways that are authentic, empathetic and motivational. Stand Out walks you through achieving this presence so you get that next promotion and give your career that extra boost. Stand Out explains that the goal of leadership presence is to align other people's impression of you with your best authentic self. Body language expert and executive coach Carol Kinsey Goman teaches the five essential skills needed: composure, connection, confidence, credibility and charisma. She also explains how leadership presence is different for women, how nonverbal communication builds or destroys presence and why self-promotion is essential. This book shows aspiring and experienced leaders alike how to more positively influence the impression they make on others.