Browse Results

Showing 10,726 through 10,750 of 16,538 results

The Israeli-Palestinian Conflict in the British Press

by Ruth Sanz Sabido

The Israeli-Palestinian Conflict in the British Press provides an extensive empirical analysis of how the Israeli-Palestinian conflict has been constructed in British national newspapers since 1948. It traces the evolution of representations of the conflict by placing them in a historical context, with particular reference to Britain’s postcolonial relation to Palestine, and by presenting an in-depth analysis of the evolution of press language, including the use of terms such as ‘terrorism’ and ‘terrorist’ to classify agents of political violence. It applies an original approach to the study of media coverage, using a Postcolonial Critical Discourse Analysis framework, an innovative method that examines selected case studies in relation to theories of postcolonialism and discourse. Using this unique hybrid methodology, Sanz Sabido provides a thorough and precise unpicking of a highly mediated conflict.

Issues in Media: Selections from CQ Researcher

by Cq Researcher

What is the future of television? Do social media and big data threaten privacy rights? Do children have too much access to violent media content? Is reporting on global conflict worth the risk? These questions—and many more—are at the heart of today’s media landscape. Written by award-winning CQ Researcher journalists, this collection of non-partisan reports focuses on fifteen hot-button issues impacting the media. With reports ranging from the fight over net neutrality to social media and politics, Issues in Media promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features: Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offer readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand.

Issues in Media: Selections from CQ Researcher

by Cq Researcher

What is the future of television? Do social media and big data threaten privacy rights? Do children have too much access to violent media content? Is reporting on global conflict worth the risk? These questions—and many more—are at the heart of today’s media landscape. Written by award-winning CQ Researcher journalists, this collection of non-partisan reports focuses on fifteen hot-button issues impacting the media. With reports ranging from the fight over net neutrality to social media and politics, Issues in Media promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features: Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offer readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand.

Issues in News and Reporting: Selections from CQ Researcher

by Cq Researcher

Can News Outlets Regain the Public’s Confidence? Can Governments Control the Press in the Internet Age? Should Americans Have a Right “To Be Forgotten”? Written by award-winning CQ Researcher journalists, this collection of non-partisan reports focuses on 12 hot-button issues facing journalists and news organizations. With reports ranging from perceptions of media bias and threats to free speech, Issues in News and Reporting promotes in-depth discussion, facilitates further research, and helps you formulate your own positions on crucial issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting you with all sides of an issue. Key Features: Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offer you the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer you a more complete picture of the issue at hand.

Issues in News and Reporting: Selections from CQ Researcher

by Cq Researcher

Can News Outlets Regain the Public’s Confidence? Can Governments Control the Press in the Internet Age? Should Americans Have a Right “To Be Forgotten”? Written by award-winning CQ Researcher journalists, this collection of non-partisan reports focuses on 12 hot-button issues facing journalists and news organizations. With reports ranging from perceptions of media bias and threats to free speech, Issues in News and Reporting promotes in-depth discussion, facilitates further research, and helps you formulate your own positions on crucial issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting you with all sides of an issue. Key Features: Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offer you the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer you a more complete picture of the issue at hand.

It Came from Something Awful: How a Toxic Troll Army Accidentally Memed Donald Trump into Office

by Dale Beran

An insider's history of the website at the end of the world, which burst into politics and memed Donald Trump into the White House.The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.Dale Beran has observed the website's shifting activities and interests since the beginning. 4chan is a microcosm of the internet itself—simultaneously at the vanguard of contemporary culture, politics, comedy and language, and a new low for all of the above. It was the original meme machine, mostly frequented by socially awkward and disenfranchised young men in search of a place to be alone together.During the recession of the late 2000’s, the memes became political. 4chan was the online hub of a leftist hacker collective known as Anonymous and a prominent supporter of the Occupy Wall Street movement. But within a few short years, the site’s ideology spun on its axis; it became the birthplace and breeding ground of the alt-right. In It Came from Something Awful, Beran uses his insider’s knowledge and natural storytelling ability to chronicle 4chan's strange journey from creating rage-comics to inciting riots to—according to some—memeing Donald Trump into the White House.

Italian-Canadian Narratives of Return: Analysing Cultural Translation in Diasporic Writing

by Michela Baldo

This book examines the concept of translation as a return to origins and as restitution of lost narratives, and is based on the idea of diaspora as a term that depicts the longing to return home and the imaginary reconstructions and reconstitutions of home by migrants and translators. The author analyses a corpus made up of novels and a memoir by Italian-Canadian writers Mary Melfi, Nino Ricci and Frank Paci, examining the theme of return both within the writing itself and also in the discourse surrounding the translations of these works into Italian. These ‘reconstructions’ are analysed through the lens of translation, and more specifically through the notion of written code-switching, understood here as a fictional tool which symbolizes the translational movements between different points of view. This book will be of particular interest to students and scholars of translation and interpreting, migration studies, and Italian and diasporic writing.

Italian Modern Art in the Age of Fascism (Routledge Research in Art and Politics)

by Anthony White

This book examines the work of several modern artists, including Fortunato Depero, Scipione, and Mario Radice, who were working in Italy during the time of Benito Mussolini’s rise and fall. It provides a new history of the relationship between modern art and fascism. The study begins from the premise that Italian artists belonging to avant-garde art movements, such as futurism, expressionism, and abstraction, could produce works that were perfectly amenable to the ideologies of Mussolini’s regime. A particular focus of the book is the precise relationship between ideas of history and modernity encountered in the art and politics of the time and how compatible these truly were.

It's Not You It's the Workplace: Women's Conflict at Work and the Bias that Built It

by Alton B. Harris Andrea S. Kramer

It's not you, It's the Workplace offers a fresh approach to understanding why women's relationships with other women at work are often fraught and when they are, have the potential to completely derail women's careers. It's a pervasive and complicated issue which, until now, has been falsely represented by books that paint women as inherently bitchy back-stabbers who cannot help but have challenging relationships with other women. As the authors prove, this is patently untrue! Immensely practical, the book features real-world advice and tactics to overcome and avoid workplace conflict, and most-importantly, build on the positive aspects of women to women relationships, developing stronger networks that foster women's career success and creating a more supportive and satisfying work environment.

It's Time To Talk (and Listen): How to Have Constructive Conversations about Race, Class, Sexuality, Ability and Gender in a Polarized World

by Anatasia S. Kim Alicia Del Prado

Conversations about controversial topics can be difficult, painful, and emotionally charged. This user-friendly guide will help you engage in effective, compassionate discussions with family, friends, colleagues, and even strangers about race, immigration, gender, marriage equality, sexism, marginalization, and more. <p><p>We talk every day—and we often do it without thinking. But, as you well know, there are some things that are harder to talk about—especially issues pertaining to politics, culture, lifestyle, and diversity. If you’ve ever struggled in a conversation about a “controversial” topic with a loved one, work colleague, or even a stranger, you know exactly how uncomfortable and heated the discussion can become. And even if you are one of the lucky few that expresses themselves eloquently, how do you move beyond mere “lip service” and turn words into actionable change? <p><p>This groundbreaking book will show you how to get to that important next level in difficult conversations, to talk in an authentic and straightforward way about culture and diversity, and to speak from the heart with tools from the head. Using a simple eight-step approach, you’ll learn communication strategies that are supported by research and have been practiced in classrooms, work meetings, therapy sessions, and more. <p><p>We constantly hear about friends and colleagues whose family members are not speaking to each other because of different political opinions, who’ve exchanged words that have mutually offended one another. If silence is one end of the continuum and verbal conflict anchors the other, how do we reach a middle ground? How do we take part in the “in between” spaces where both parties can speak and listen? <p><p>With this book as your guide, you’ll learn to navigate these difficult conversations, and take what you’ve learned beyond the conversation and out into the world—whether it’s through politics, social justice movements, or simply expanding the minds of those around you.

Jacques Schiffrin: A Publisher in Exile, from Pléiade to Pantheon

by Amos Reichman

Jacques Schiffrin changed the face of publishing in the twentieth century. As the founder of Les Éditions de la Pléiade in Paris and cofounder of Pantheon Books in New York, he helped define a lasting canon of Western literature while also promoting new authors who shaped transatlantic intellectual life. In this first biography of Schiffrin, Amos Reichman tells the poignant story of a remarkable publisher and his dramatic travails across two continents.Just as he influenced the literary trajectory of the twentieth century, Schiffrin’s life was affected by its tumultuous events. Born in Baku in 1892, he fled after the Bolsheviks came to power, eventually settling in Paris, where he founded the Pléiade, which published elegant and affordable editions of literary classics as well as leading contemporary writers. After Vichy France passed anti-Jewish laws, Schiffrin fled to New York, later establishing Pantheon Books with Kurt Wolff, a German exile. Following Schiffrin’s death in 1950, his son André continued in his father’s footsteps, preserving and continuing a remarkable intellectual and cultural legacy at Pantheon. In addition to recounting Schiffrin’s life and times, Reichman describes his complex friendships with prominent figures including André Gide, Jean-Paul Sartre, Peggy Guggenheim, and Bernard Berenson. From the vantage point of Schiffrin’s extraordinary career, Reichman sheds new light on French and American literary culture, European exiles in the United States, and the transatlantic ties that transformed the world of publishing.

Jimmy Neurosis: A Memoir

by James Oseland

A Lambda Literary Award FinalistFrom a celebrated figure of the food world comes a poignant, provocative memoir about being young and gay during the 1970s punk revolution in AmericaLong before James Oseland was a judge on Top Chef Masters, he was a teenage rebel growing up in the pre–Silicon Valley, California, suburbs, yearning for a taste of something wild. Diving headfirst into the churning mayhem of the punk movement, he renamed himself Jimmy Neurosis and embarked on a journey into a vibrant underground world populated by visionary musicians and artists. In a quest that led him from the mosh pits of San Francisco to the pop world of Andy Warhol’s Manhattan, he learned firsthand about friendship of all stripes, and what comes of testing the limits—both the joyous glories and the unanticipated, dangerous consequences. With humor and verve, Oseland brings to life the effervescent cocktail of music, art, drugs, and sexual adventure that characterized the end of the seventies. Through his account of how discovering his own creativity saved his life, he tells a thrilling and uniquely American coming-of-age story.

The Job-Ready Guide: How to Set Yourself Up for Career Success

by Anastasia de Waal

To get the career you want, you need to be job-ready. This is your all-in-one guide to understanding what employers want and how to prepare yourself with a personal career plan. From gaining work experience, to mastering essential skills and acing the application process, The Job-Ready Guide is a complete resource for standing out from the crowd and getting a job offer. It shows you how to build a strong CV, write an impressive cover letter, excel at interviews, and cultivate the professionalism that employers want.Moving from education into the workplace can be a challenge: the world of work demands skills that you may never have had to truly use - or think about - before. The Job-Ready Guide will help you to boost your employability, covering everything you need to prepare for and start a successful career. You'll be able to conduct a systematic job search, learn how to network and develop a personal brand online, as well as hone valuable skills including leadership, teamwork, creativity and problem-solving. A highly practical, hands-on guide, this book is packed with useful features, including interactive exercises to help you in your real life; insider advice from employers; and tips from professionals at different stages in their careers who reveal 'what they wish they'd known'.

Journalism in the Age of Virtual Reality: How Experiential Media Are Transforming News

by John Pavlik

With the advent of the internet and handheld or wearable media systems that plunge the user into 360º video, augmented—or virtual reality—technology is changing how stories are told and created. In this book, John V. Pavlik argues that a new form of mediated communication has emerged: experiential news. Experiential media delivers not just news stories but also news experiences, in which the consumer engages news as a participant or virtual eyewitness in immersive, multisensory, and interactive narratives.Pavlik describes and analyzes new tools and approaches that allow journalists to tell stories that go beyond text and image. He delves into developing forms such as virtual reality, haptic technologies, interactive documentaries, and drone media, presenting the principles of how to design and frame a story using these techniques. Pavlik warns that although experiential news can heighten user engagement and increase understanding, it may also fuel the transformation of fake news into artificial realities, and he discusses the standards of ethics and accuracy needed to build public trust in journalism in the age of virtual reality. Journalism in the Age of Virtual Reality offers important lessons for practitioners seeking to produce quality experiential news and those interested in the ethical considerations that experiential media raise for journalism and the public.

Journalism, Politics, and the Dakota Access Pipeline: Standing Rock and the Framing of Injustice (Routledge Studies in Environmental Communication and Media)

by Ellen Moore

This book explores tensions surrounding news media coverage of Indigenous environmental justice issues, identifying them as a fruitful lens through which to examine the political economy of journalism, American history, human rights, and contemporary U.S. politics. The book begins by evaluating contemporary American journalism through the lens of "deep media", focusing especially on the relationship between the drive for profit, professional journalism, and coverage of environmental justice issues. It then presents the results of a framing analysis of the Standing Rock movement (#NODAPL) coverage by news outlets in the USA and Canada. These findings are complemented by interviews with the Standing Rock Sioux Tribe, whose members provided their perspectives on the media and the pipeline. The discussion expands by considering the findings in light of current U.S. politics, including a Trump presidency that employs "law and order" rhetoric regarding people of color and that often subjects environmental issues to an economic "cost-benefit" analysis. The book concludes by considering the role of social media in the era of "Big Oil" and growing Indigenous resistance and power. Examining the complex interplay between social media, traditional journalism, and environmental justice issues, Journalism, Politics, and the Dakota Access Pipeline: Standing Rock and the Framing of Injustice will be of great interest to students and scholars of environmental communication, critical political economy, and journalism studies more broadly.

Journalismus in Deutschland, Österreich und der Schweiz (Studies in International, Transnational and Global Communications)

by Thomas Hanitzsch Josef Seethaler Vinzenz Wyss

Der Band liefert eine Zustandsbeschreibung des Journalismus in einer Zeit, in der Medieninstitutionen ökonomisch unter Druck stehen und journalistische Autoritäten zunehmend hinterfragt werden. Das Buch berichtet Ergebnisse einer Befragung von über 2500 Journalist*innen in Deutschland, Österreich und der Schweiz. Im Zentrum stehen die soziodemografischen Profile der Journalist*innen, die Anstellungsverhältnisse und Tätigkeitsbereiche, ihre beruflichen Rollenverständnisse und ethischen Orientierungen, ihr Vertrauen in gesellschaftliche Institutionen sowie die Wahrnehmung von redaktioneller Autonomie und Einflüssen auf ihre Arbeit.

The Journalist of Castro Street: The Life of Randy Shilts

by Andrew E Stoner

As the acclaimed author of And the Band Played On, Randy Shilts became the country's most recognized voice on the HIV/AIDS epidemic. His success emerged from a relentless work ethic and strong belief in the power of journalism to help mainstream society understand not just the rising tide of HIV/AIDS but gay culture and liberation.In-depth and dramatic, Andrew E. Stoner's biography follows the remarkable life of the brash, pioneering journalist. Shilts's reporting on AIDS in San Francisco broke barriers even as other gay writers and activists ridiculed his overtures to the mainstream and labeled him a traitor to the movement, charges the combative Shilts forcefully answered. Behind the scenes, Shilts overcame career-threatening struggles with alcohol and substance abuse to achieve the notoriety he had always sought, while the HIV infection he had purposely kept hidden began to take his life.Filled with new insights and fascinating detail, The Journalist of Castro Street reveals the historic work and passionate humanity of the legendary investigative reporter and author.

Journalistische Praxis: Automatisierte Kommunikation im Journalismus und in der Public Relation (essentials)

by Markus Kaiser Aline-Florence Buttkereit Johanna Hagenauer

Chatbots werden im Journalismus und in der Unternehmenskommunikation immer häufiger eingesetzt, um mit den Lesern bzw. Kunden auf der Website, in Apps oder in Social-Media-Kanälen zu kommunizieren. In diesem essential wird aufgezeigt, wann sich der Einsatz von Chatbots in der digitalen Kommunikation eignet und wie Chatbots konzipiert und entwickelt werden. Und worauf zu achten ist, dass die Leser bzw. Kunden Chatbots statt menschlicher Mitarbeiter akzeptieren und sich nicht frustriert abwenden. Außerdem wird ein Ausblick gegeben, wie sich Chatbots durch Machine Learning bzw. Künstliche Intelligenz weiterentwickeln könnten.

Journalists between Hitler and Adenauer: From Inner Emigration to the Moral Reconstruction of West Germany

by Volker R. Berghahn

The moral and political role of German journalists before, during, and after the Nazi dictatorshipJournalists between Hitler and Adenauer takes an in-depth look at German journalism from the late Weimar period through the postwar decades. Illuminating the roles played by journalists in the media metropolis of Hamburg, Volker Berghahn focuses on the lives and work of three remarkable individuals: Marion Countess Dönhoff, distinguished editor of Die Zeit; Paul Sethe, “the grand old man of West German journalism”; and Hans Zehrer, editor in chief of Die Welt.All born before 1914, Dönhoff, Sethe, and Zehrer witnessed the Weimar Republic’s end and opposed Hitler. When the latter seized power in 1933, they were, like their fellow Germans, confronted with the difficult choice of entering exile, becoming part of the active resistance, or joining the Nazi Party. Instead, they followed a fourth path—“inner emigration”—psychologically distancing themselves from the regime, their writing falling into a gray zone between grudging collaboration and active resistance. During the war, Dönhoff and Sethe had links to the 1944 conspiracy to kill Hitler, while Zehrer remained out of sight on a North Sea island. In the decades after 1945, all three became major figures in the West German media. Berghahn considers how these journalists and those who chose inner emigration interpreted Germany’s horrific past and how they helped to morally and politically shape the reconstruction of the country.With fresh archival materials, Journalists between Hitler and Adenauer sheds essential light on the influential position of the German media in the mid-twentieth century and raises questions about modern journalism that remain topical today.

The Journalist's Guide to Media Law: A handbook for communicators in a digital world

by Mark Polden Mark Pearson

We are all journalists and publishers now: at the touch of a button we can send our words, sounds and images out to the world. No matter whether you're a traditional journalist, a blogger, a public relations practitioner or a social media editor, everything you publish or broadcast is subject to the law. But which law?This widely used practical guide to communication law is essential reading for anyone who writes or broadcasts professionally, whether in journalism or strategic communication. It offers a mindful approach to assessing media law risks so practitioners can navigate legal and ethical barriers to publishing in mainstream and social media.This sixth edition has been substantially revised to reflect recent developments in litigation, and the impact of national security laws and the rising gig economy where graduates might work in the news media, PR, new media start-ups, or as freelancers. It covers defamation, contempt, confidentiality, privacy, trespass, intellectual property, and ethical regulation, as well as the special challenges of commenting on criminal allegations and trials. Recent cases and examples from social media, journalism and public relations are used to illustrate key points and new developments. Whether you work in a news room, in public relations or marketing, or blog from home, make sure you have The Journalist's Guide to Media Law at your side.'Whether you're an MSM editor or reporter, a blogger, a tweeter or a personal brand, this book might save your bacon.' - Jonathan Holmes, former ABC Media Watch host'The leading text book from which most journos learned their law' - Margaret Simons, associate professor in journalism, Monash University

Key Issues in the Teaching of Spanish Pronunciation: From Description to Pedagogy (Routledge Advances in Spanish Language Teaching)

by Rajiv Rao

Key Issues in the Teaching of Spanish Pronunciation: From Description to Pedagogy is a resource that encourages Spanish teachers and curriculum designers to increase their incorporation of pronunciation into the classroom. Combining theory and practical guidance, it will help language practitioners integrate the teaching of Spanish pronunciation with confidence and effectiveness. The international group of scholars across its 15 chapters is made up of individuals with well-established research records and training in best pedagogical practices. Key features: A range of topics including vowels, various classes of consonants, prosody, the use of technology, the role of orthography, the importance of both perception and production, individual learner differences, and teacher training; Overviews of descriptive, empirical, and acquisition-based research associated with each aspect of the Spanish sound system; Guidance on the difficulties that teachers face when incorporating the teaching of pronunciation into the classroom; Clear explanations of concepts, accompanied by an abundance of concrete examples and references; Multiple sample activities and lesson plans tailored to different levels and backgrounds of students; A bilingual glossary of terms to help the content reach the widest audience possible. Written in a clear and accessible manner, Key Issues in the Teaching of Spanish Pronunciation is an essential resource for teachers of Spanish at all levels. It is also an excellent reference book for researchers and both undergraduate and graduate university students interested in Spanish phonetics and language acquisition.

Klimawandel im Kopf: Studien zur Wirkung, Aneignung und Online-Kommunikation

by Irene Neverla Monika Taddicken Ines Lörcher Imke Hoppe

Klimawandel ist ein Meta-Thema - seit Jahrzehnten auf der Agenda der Medien, global diskutiert, mit vielen Anschlusspunkten in politische, wirtschaftliche, kulturelle Fragen und Alltagsbelange. Was aber findet sich in den Köpfen der Menschen zum Thema Klimawandel? Welche Kommunikationskanäle, welche journalistischen und welche Online-Angebote waren dafür wichtig, und wie hängen Wissen, Einstellungen und Verhaltensbereitschaften damit zusammen? Die mit verschiedenen Methoden erarbeiteten Ergebnisse in diesem Buch zeigen, wie ,eigensinnig' bzw. kreativ sich Menschen das Thema Klimawandel aneignen, wie vielfach vernetzt und ,rhizomartig' die klimabezogene Kommunikation verläuft.

Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz

by Diane DiResta

Called the Bible of Public speaking, Knockout Presentations is a &“seminar in a book&” that reduces fear and gives speakers the steps to craft and deliver a talk that will make them a knockout on the platform! It&’s the next best thing to having Diane DiResta there to teach in person. DiResta provides all the fundamentals without the fluff. Speakers learn what confidence looks like, sounds like, and how to speak the language of confidence, reduce preparation time, craft a compelling talk, size up an audience, overcome fear, and master questions and answers. The Dos and Don&’ts at the end of each chapter help speakers review and remember the principles even after putting them into practice. Speaking is the new competitive advantage and Knockout Presentations gives speakers tools and techniques, templates, and resources to improve their skills.

Kommunikationsnetze in der Automatisierungstechnik: Bussysteme, Netzwerkdesign und Sicherheit im industriellen Umfeld

by Ricarda Koch Ralph Lüftner

Das Buch vermittelt die Grundlagen für den Einsatz von Industrial Ethernet und Kommunikationsbussen in der Industrieautomatisierung. Es beginnt mit einer Einführung in verschiedene Feldbussysteme, in Ethernet mit seinen unterschiedlichen Ausprägungen sowie den Aufbau und die Protokollarchitektur von TCP/IP. Es folgen Abschnitte zu Wireless-Netzwerken und zu Protokollen zur Steigerung der Netzwerkverfügbarkeit sowie eine grundlegende Einführung in PROFINET. Praxisbeispiele zeigen die Konfiguration von PROFINET-IO-Netzwerken, MRP-Ringen, Shared Devices und I-Devices mit STEP 7 V5.6 und TIA Portal V15. Im Kapitel zu Industrial Security erläutert das Buch Angriffstechniken und Maßnahmen, Konzepte und Architekturen zur Netzwerksicherheit. Firewall-Beispielkonfigurationen mit dem TIA Portal V15 und SCALANCE S geben eine Hilfestellung für eigene Projekte. Das folgende Kapitel zeigt, wie ein industrielles Netzwerk in der Praxis strukturiert ist und welche Komponenten man dabei nutzen kann. Ein Ausblick zu Digital Connectivity und dem industriellen Internet der Dinge (IIoT) rundet das Buch ab. Inhalt Einführung in Kommunikationsnetze: PROFIBUS, AS-Interface, CAN-Bus, Ethernet, TCP/IP, WLAN, Netzwerkverfügbarkeit PROFINET: Funktionsprinzip, Real-Time-Konzept, Konfiguration, MRP, Shared Device, I-Device, Beispielkonfigurationen mit STEP 7 und TIA Portal Industrial Security: Angriffstechniken und Täterprofile, Anlagensicherheit, Netzwerksicherheit, Systemintegrität, Security-Beispielkonfigurationen mit dem TIA Portal V15 und SCALANCE Komponenten und Netzwerke:SCALANCE, Aufbau und Struktur industrieller Netzwerke Ausblick: Auf dem Weg zur Digital Connectivity

Konsumrituale als strategisches Marketinginstrument (essentials)

by Michael Roslon

Konsumrituale stellen ein randständiges Forschungsgebiet der (Konsum-)Soziologie dar, was insofern erstaunlich ist, als dass die Ritualforschung eine etablierte Größe in den Sozial- und Kommunikationswissenschaften darstellt. Aus diesem Grund zielt Michael Roslon mit diesem essential darauf ab, die Erkenntnisse der Ritualforschung auf die Analyse von Konsumhandlungen zu übertragen. Auf diese Weise können Unternehmen wichtige Consumer Insights generieren, die sie im Rahmen ihrer Kommunikationsanstrengungen gewinnbringend anwenden können.

Refine Search

Showing 10,726 through 10,750 of 16,538 results