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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
by Peter C. Verhoef Edwin Kooge Natasha WalkOur newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
by Peter C. Verhoef Jaap E. Wieringa Edwin Kooge Natasha WalkThis book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Visual Effects in Maya: Fire, Water, Debris, and Destruction
by Lee LanierProduce mind-blowing visual effects with Autodesk Maya. Gain the practical skills and knowledge you need to recreate phenomena critical to visual effects work, including fire, water, smoke, explosions, and destruction, as well as their integration with real-world film and video. In Creating Visual Effects in Maya, Maya master Lee Lanier has combined the latest studio techniques with multi-chapter, hands-on projects and professionally-vetted workflows to bolster your CG toolkit. Engaging, full-color tutorials cover: Creating foliage, fire, and smoke with Paint Effects Growing Maya Fur and nHair on clothing, characters, and sets Replicating water, smoke, sparks, swarms, bubbles, and debris with nParticles and nCloth Controlling scenes and simulations with expressions and MEL, Python, and PyMEL scripting Adding dust, fog, smoke, rippling water, and fireballs with Fluid Effects containers Creating damage with Effects presets, deformers, and animated textures Matchmoving and motion tracking with Maya and MatchMover Creating complex destruction by combining rigid bodies, nParticles, nCloth, and Fluid Effects Setting up, rendering, and compositing mental ray render passes with Autodesk Composite, Adobe After Effects, and The Foundry Nuke The companion website (www.focalpress.com/cw/lanier) features a treasure trove of Maya, MatchMover, After Effects, and Nuke project files, image sequences, texture bitmaps, and MEL, Python, and PyMEL scripts, allowing you to immediately apply the techniques taught in the book.
Creating Web Animations: Bringing Your UIs to Life
by Kirupa ChinnathambiThanks to faster browsers, better web standards support, and more powerful devices, the web now defines the next generation of user interfaces that are fun, practical, fluid, and memorable. The key? Animation. But learning how to create animations is hard, and existing learning material doesn’t explain the context of the UI problem that animations are trying to solve. That’s where this book comes in.You'll gain a solid technical understanding of how to create awesome animations using CSS and learn how to implement common UI patterns, using practical examples that rely on animations to solve a core problem. Frontend web developers and designers will not only learn important technical details, but also how to apply them to solve real-world problems.Create animations found in common user interface implementations, such as bounce after scrolling, expanding search boxes, and content slidersLearn the technical details of working with CSS animations and transitionsUse CSS transforms to very animate an element’s position, scale, and orientationUnderstand the importance of easing
Creating Web Pages All-in-One For Dummies, 4th Edition
by Richard WagnerLearn all the core tools needed to create Web pages Businesses, special-interest groups, families, and individuals are all relying on Web sites to communicate. This all-in-one guide offers one-stop shopping for all the information you need to put together powerful Web pages to get your point across and keep visitors coming back. Nine individual minibooks cover best design practices, online tools, Microsoft Expression Web, Dreamweaver, cascading style sheets, HTML and XHTML, graphics and multimedia, scripting, and Flash, arming you to create professional-looking pages. Knowing how to build an effective Web site is important to businesses, groups, and even individuals today; this guide teaches how to use all the basic Web page tools Explains what goes into a well-designed page and how to use available online tools such as Google Page Builder and Blogger as well as Microsoft's popular Expression Web tool, Dreamweaver, and CSS Covers the core language behind Web sites, using graphics and multimedia, JavaScript, and Flash Creating Web Pages All-in-One For Dummies prepares anyone to build Web pages that get attention.
Creating Web Pages For Dummies
by Bud E. SmithIt's easy to design, build, and post a Web page with Google Page Creator or CoffeeCup HTML Editor, but a friendly guide still comes in handy. Creating Web Pages For Dummies®, 9th Edition introduces you to Web design software and online page-building tools, and walks you through the process in record time.Like its previous editions, this book gives you the skinny on getting Web pages up and running with the least amount of hassle. But not just ho-hum Web pages! Yours will look fantastic and be easy to build, and you'll even get a trial version of CoffeeCup HTML Editor and visual design tools on the bonus CD. You'll learn to:Get a simple page designed and online by the end of Chapter 3Optimize photos, video, and audio for the Web and get them onto your pageRegister for a Google account and use the versatile Google Page CreatorBuild pages using basic HTML or CoffeeCup HTML EditorIdentify and apply elements of design, avoid common errors, and create pages that get noticedMaintain control by creating and editing pages in HTML with a text editorUnderstand how image file size affects your pages, how to upload photos to Flickr, and how to add sound and video files to your Web pagesDevelop your pages into a site with CoffeeCup HTML Editor and Visual EditorYou'll even find out more about blogging and Blogger.com. The trial software on the CD is for Windows, but the instructions for building great Web pages work on any system!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Creating Web Pages Simplified
by Brianna Stuart Mike WooldridgeThe easiest way to learn how to create a Web page for your family or organizationDo you want to share photos and family lore with relatives far away? Have you been put in charge of communication for your neighborhood group or nonprofit organization? A Web page is the way to get the word out, and Creating Web Pages Simplified offers an easy, visual way to learn how to build one. Full-color illustrations and concise instructions take you through all phases of Web publishing, from laying out and formatting text to enlivening pages with graphics and animation.This easy-to-follow visual guide shows you the building blocks of a Web page and how to work with images, create links and forms, generate dynamic content using JavaScript, use style sheets, and publish a page on the Web. You'll learn to use HTML, create simple yet attractive Web pages, and enhance them with frames, multimedia effects, links, and more.Features full-color illustrations with step-by-step instructionsCovers everything you need to get started, including how to use HTML, how to lay out pages and format text, and how to add graphics and visual effectsShows how to make your pages more interesting with animation and sound, add links to other sites, include e-mail addresses, and moreIncludes a tear card with HTML tag references and a web-safe color chart to keep handy as you build your pagesIf you've ever thought about building a web page, Creating Web Pages Simplified is simply the easiest way to make it happen.
Creating Web Sites: The Missing Manual (Missing Manual)
by Matthew MacdonaldThink you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site--for either personal or business purposes-- Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence. Like every Missing Manual, you can count on Creating Web Sites: The Missing Manual to be entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed instructions you need to master the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site--from scratch or from an existing site that's a little too simple or flat for your liking. Creating Web Sites: The Missing Manual doesn't only cover how to create a well-designed, appealing, smart web site that is thoroughly up to date and brimming with the latest features. It also covers why it's worth the effort by explaining the rationale for creating a site in the first place and discussing what makes a given web site particularly aesthetic, dynamic, and powerful. It further helps you determine your needs and goals and make well informed design and content decisions. Creating Web Sites: The Missing Manual includes a basic primer on HTML, working with JavaScript, and incorporating services like Paypal's shopping cart, Amazon's associate program, and Google AdSense and AdWords. It delivers advanced tricks for formatting, graphics, audio and video, as well as Flash animation and dynamic content. And you'll learn how to identify and connect with your site's audience through forms, forums, meta tags, and search engines. This isn't just another dry, uninspired book on how to create a web site. Creating Web Sites: The Missing Manual is a witty and intelligent guide for all of you who are ready to make your ideas and vision a web reality.
Creating Web Sites: The Missing Manual
by Matthew MacdonaldThink you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site--for either personal or business purposes-- Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence. Like every Missing Manual, you can count on Creating Web Sites: The Missing Manual to be entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed instructions you need to master the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site--from scratch or from an existing site that's a little too simple or flat for your liking. Creating Web Sites: The Missing Manual doesn't only cover how to create a well-designed, appealing, smart web site that is thoroughly up to date and brimming with the latest features. It also covers why it's worth the effort by explaining the rationale for creating a site in the first place and discussing what makes a given web site particularly aesthetic, dynamic, and powerful. It further helps you determine your needs and goals and make well informed design and content decisions. Creating Web Sites: The Missing Manual includes a basic primer on HTML, working with JavaScript, and incorporating services like Paypal's shopping cart, Amazon's associate program, and Google AdSense and AdWords. It delivers advanced tricks for formatting, graphics, audio and video, as well as Flash animation and dynamic content. And you'll learn how to identify and connect with your site's audience through forms, forums, meta tags, and search engines. This isn't just another dry, uninspired book on how to create a web site. Creating Web Sites: The Missing Manual is a witty and intelligent guide for all of you who are ready to make your ideas and vision a web reality.
Creating with Mobile Media
by Marsha BerryThis book investigates the convergence between locative, mobile and social media in order to show how people use mobile media for their creative practice--creative writing, photography, video and filmmaking. The central thematic focus of this book explores how mobile media has created new opportunities and contexts for creative practitioners. It draws together creative practice research with non-representational theory and digital ethnography to provide a fresh perspective on the place mobile media has in our everyday creative lives. Fictionalized and semi-fictional vignettes are used to present empirical material taken from fieldnotes and interviews to demonstrate how new forms and genres of art making have arisen because of the affordances of mobile media. The chapters in this volume have been arranged into a sequence according to the kinds of actions that make up various creative practices.
Creating Your Digital Portfolio: The Essential Guide to Showcasing Your Design Work Online
by Ian ClazieThis book will help graphic designers, illustrators, and other creative professionals navigate the challenge of creating a digital portfolio. It contains practical advice to getting your work into a portable digital format ready to share on the web. It also discusses the thinking behind creating a portfolio, your objectives, and communication strategy.
Creating your MySQL Database: Practical Design Tips and Techniques
by Marc DelisleThis book takes a practical approach, implementing all theoretical concepts with examples. It is a fast-paced tutorial that focuses on critical decisions that you need to make every time you build MySQL databases. It is rich with tips and advice from an experienced practitioner. Anyone working with applications that use a MySQL database backend will benefit greatly from the advice and techniques in this book. Although a working knowledge of both SQL and MySQL is assumed, the book is suitable for both beginners and intermediate users alike. Whether you read it through and absorb the advice or work through it on a live project, the efficiency and maintainability of your databases will certainly improve as a result.
Creating Your Signature Online Course: Design, Tone, and Narrative in Digitized Instruction
by Kimberly A. HallCreating Your Signature Online Course guides educators through the development of engaging, efficient, aesthetically pleasing, and narrative-rich online learning spaces. Despite the availability of numerous visual and textual communication tools and user-friendly learning management systems, instructors and support staff need concrete strategies for designing digital and online higher education courses that emphasize the appeal and relevance of the subject, reflect the instructor’s presence, and inspire students. Grounded in research and theory from psychology, instructional design, user and learner experience design, graphic arts, and storytelling, this book accessibly and practically showcases how teachers can leverage effective multimedia resources alongside their own expertise to meet students’ needs. These fresh insights into instructional goals, learner identity, tonal qualities, narrative aesthetics, student feedback, and more reveal how charismatic virtual course designs can empower learners and tap into their mindsets and literacies.
The Creation of the Media: Political Origins of Modern Communications
by Paul StarrAmerica's leading role in today's information revolution may seem simply to reflect its position as the world's dominant economy and most powerful state. But by the early nineteenth century, when the United States was neither a world power nor a primary center of scientific discovery, it was already a leader in communications-in postal service and newspaper publishing, then in development of the telegraph and telephone networks, later in the whole repertoire of mass communications.<P><P> In this wide-ranging social history of American media, from the first printing press to the early days of radio, Paul Starr shows that the creation of modern communications was as much the result of political choices as of technological invention. His original historical analysis reveals how the decisions that led to a state-run post office and private monopolies on the telegraph and telephone systems affected a developing society. He illuminates contemporary controversies over freedom of information by exploring such crucial formative issues as freedom of the press, intellectual property, privacy, public access to information, and the shaping of specific technologies and institutions. America's critical choices in these areas, Starr argues, affect the long-run path of development in a society and have had wide social, economic, and even military ramifications. The Creation of the Media not only tells the history of the media in a new way; it puts America and its global influence into a new perspective.
Creation, Use, and Deployment of Digital Information
by Herre Van Oostendorp Leen Breure Andrew DillonThe aim of this book is to present results of scientific research on how digital information should be designed and how artifacts or systems containing digital content should maximize usability, and to explain how context can influence the nature and effectiveness of digital communication. Using a philosophical, cognitive, and technical standpoint, the book covers the issue of what digital information actually is. The text also presents research outcomes from the perspective of research in information science--broadly construed--a term now used to cover a range of theoretical and practical approaches.Creation, Use, and Deployment of Digital Information is broken down into three parts:*Part I presents information on how electronic documents can be realized--the complexities, alternatives, functions, and restrictions are treated here.*Part II discusses how human beings process information and how technical solutions can satisfy human restrictions.*Part III treats the context in which digital information processing and deployment takes place.The book has much to offer to academics in many disciplines, including science, the arts, psychology, education, and the information and computing sciences.
Creative and Collaborative Learning through Immersion: Interdisciplinary and International Perspectives (Creativity in the Twenty First Century)
by Anna Hui Christian WagnerThis book includes instructional design and practice of how immersive technology is integrated in discipline-based and interdisciplinary curriculum design. It focuses on pedagogical models and learning outcomes of immersive learning experiences and demonstrates how immersive learning can be applied in industries. This book brings scholars, researchers and educators together around an international and interdisciplinary consolidation and reflection on learning through immersion. The originality lies in how advanced technology and contemporary pedagogical models can integrate to enhance student engagement and learning effectiveness in higher education.
Creative Approaches to Technology-Enhanced Learning for the Workplace and Higher Education: Proceedings of ‘The Learning Ideas Conference’ 2023 (Lecture Notes in Networks and Systems #767)
by David Guralnick Michael E. Auer Antonella PoceNew technologies provide us with new opportunities to create new learning experiences, leveraging research from a variety of disciplines along with imagination and creativity. The Learning Ideas Conference was created to bring researchers, practitioners, and others together to discuss, innovate, and create.The Learning Ideas Conference 2023 was the 16th annual conference and was held as a hybrid event. The conference took place from June 14–16, 2023., both in New York and online, and included a special track: The ALICE (Adaptive Learning via Interactive, Collaborative and Emotional Approaches) Special Track.Topics covered in this book include among others: online learning methodologies, diversity and inclusion in learning, case studies in university and corporate settings, new technologies in learning (such as virtual reality, augmented reality, holograms, and artificial intelligence), adaptive learning, and project-based learning.The papers included in this book are of interest to researchers in pedagogy and learning theory, university faculty members and administrators, learning and development specialists, user experience designers, and others.
Creative Black and White
by Harold DavisLearn how breaking photographic rules can result in stunning black-and-white photosBlack-and-white photography poses unique challenges; without color to guide the eye, contrast, lighting, and composition take on even more importance. Renowned photographer Harold Davis explains these elements and demonstrates the basic rules of black and white photography as well as when and how to break them. He breaks through the complexity of this photographic medium, explores opportunities for black-and-white imagery, and shows how to capitalize on every one.Richly illustrated with the author's own images, this beautiful guide presents the skills needed for great black-and-white photos while encouraging your confidence and creativity.Goes beyond basics to teach photographers how to conquer the challenges posed by black-and-white photographyAppeals to professionals and serious amateurs who are interested in exploring creative black-and-white imageryPresents photography fundamentals and shows how black and white requires some of the rules to be bentEncourages creative thinking and confidenceLavishly illustrated with Harold Davis's outstanding monochromatic photosWhether you're a professional just venturing into black and white or a serious amateur, Creative Black & White will both educate and inspire you.
Creative Character Design 2e
by Bryan TillmanCreate compelling, original characters using archetypes and design elements such as shadows and line with the tips and techniques found in this image-packed book. Bryan Tillman bridges the gap between the technique of drawing characters and the theory of good character design by using case studies, examples of professional art, and literary and pop culture references to teach you how to develop a character, not just draw one. The book also features Character Model Sheets that will guide you through the creation of new and unique characters. Finally, Bryan will break down established character archetypes to show you why and how the different aspects of good character design work. <P><P>Key Features: <li>Learn what makes a character unique and powerful through tools like character model sheets and case studies from established artists. <li>Develop your ability to use story and archetypes to create compelling new characters. <li>See artwork by professional artists as examples of the techniques shown in the book <li>Bridges the gap between the technique of drawing characters and the theory of good character design in a practical, hands-on way - learn how to use story and archetypes to develop compelling, new characters <li>Based on a standing-room only presentation at Comic-Con 2009 in San Diego.
Creative Character Design for Games and Animation
by Jenny HarderThis book takes you through all the basic steps of character design for games and animation, from brainstorming and references to the development phase and final render. It covers a range of styles such as cartoon, stylized and semi-realistic, and explains how to differentiate between them and use them effectively. Using a step-by-step approach for each stage of the process, this book guides you through the process of creating a new character from scratch. It contains a wealth of design tips and tricks as well as checklists and worksheets for you to use in your own projects. This book covers how to work with briefs, as well as providing advice and practical strategies for working with clients and creating art as a product that can be tailored and sold. This book will be a valuable resource for all junior artists, hobby artists, and art students looking to develop and improve their character development skills for games and animation.
Creative Close-Ups
by Harold DavisThe essential guide for digital macro photographers everywhereThe art of macro photography-photographing small objects or super close-ups of small sections of big objects-yields fascinating results, but shooting at this level brings its own set of challenges. Now you can shoot close-ups with confidence and creative flair with this information-packed guide. Renowned photographer Harold Davis provides pages of field-tested techniques on focus, depth-of-field, exposure-even the appropriate equipment to use for this unique niche of digital photography. The book includes stunning and intriguing examples of his work to illustrate concepts.Walks you through the basics of macro photography, whether you're capturing an insect, a flower, a close-up of the texture of a pine cone, or more Shows you how to overcome the challenges of this type of photography, such as using the appropriate equipment and how to handle focus, depth of field, and exposureTakes you beyond the fundamentals to help you develop your own creative styleInforms and inspires you with the author's own stunning examples of macro photography Join the vast and beautiful world of small photography with this essential guide.
Creative Composition
by Harold DavisTake your best shots with this invaluable guide to composition for DSLR camerasSometimes you get the best results by breaking the rules, but first you have to know what the rules are! In this indispensable photography guide, renowned photographer Harold Davis first walks you through the recommended guidelines for composing great shots with your DSLR camera-and then shows you how to break free, build your own unique style, and compose beautiful images with confidence.Provides practical composition basics as well as the artistic tips and tricks eagerly sought by digital SLR camera lovers, who are growing in number as DSLR camera sales continue to growExplores the fundamental rules of composition-then how to break those rules to take captivating and unique imagesInforms and inspires you with the author's own gorgeous examples of landscapes, portraits, close-ups, and other photos that illustrate his conceptsHelps you jump-start your creativity by showing you new ways to seeGo beyond the basics and create a photography style that's all your own with this must-have guide.
Creative Convergence: The AI Renaissance in Art and Design (Springer Series on Cultural Computing)
by James Hutson Jason Lively Bryan Robertson Peter Cotroneo Martin LangEmbark on a journey that transcends the boundaries of art and technology in the groundbreaking realm of Creative Convergence: The AI Renaissance in Art and Design. This isn't just another book on art and technology- it's a journey that sparks curiosity, fuels innovation, and challenges traditional artistic boundaries. Discover the power of generative Artificial Intelligence (AI) as it melds with human expression, propelling artistry into uncharted territories and redefining traditional notions of both originality and creativity. The text is not just about art or AI; it is about the fusion of both, catalyzing a creative revolution that challenges previous assumptions about human-machine collaboration and how ideation, conceptualization, process and execution are radically rethought. Have you ever wondered how/will AI revolutionize training, education and execution in art and design? Delve into this captivating treatment that contextualizes the disruptions we are experiencing today in the technological innovations and artistic responses and integrations of the past five hundred years. Human creativity has always struggled against technological advance, but ultimately integrated and redefined what "art" is in each era. As such, you will see how AI can be incorporated in various artistic disciplines in this study. Explore real-world case studies that showcase AI's practical impact on 3D design, drawing, digital art, and even web design. The book also addresses the controversial question: Can AI be a co-creator in the creative and artistic process, even assisting in creating an original, signature style? Brace yourself for revelations that will challenge your perceptions of traditional artistry.
Creative Digital Photography: 52 Weekend Projects
by Chris GatcumDo you wish you could take better, more exciting photos? Now you can, with 'Creative Digital Photography: 52 Weekend Projects'. Through this collection of handy weekend projects you will get expert insights and clear step-by-step instructions across the field of photography so you too can learn diverse techniques for taking and processing photos, and discover how to make useful equipment for minimal cost. Whether you're making a simple diffuser for your flash, setting up a time-lapse shoot or simply taking a chance and tossing your camera in the air, you will develop your skills, making your own stunning images and standing out from the crowd. Designed for photographers of all levels with the projects graded in complexity.
Creative DIY Microcontroller Projects with TinyGo and WebAssembly: A practical guide to building embedded applications for low-powered devices, IoT, and home automation
by Tobias TheelExplore embedded programming, and get hands-on with real-world embedded projects relating to IoT, low-powered devices, and other complex systems using TinyGo and WebAssemblyKey FeaturesBuild creative embedded apps with TinyGo using low-powered devices and microcontrollersUnderstand the practicality involved in integrating hardware and sensors while programming them using TinyGoUse TinyGo in modern browsers to display embedded applications' statistics on WebAssembly dashboardsBook DescriptionWhile often considered a fast and compact programming language, Go usually creates large executables that are difficult to run on low-memory or low-powered devices such as microcontrollers or IoT. TinyGo is a new compiler that allows developers to compile their programs for such low-powered devices. As TinyGo supports all the standard features of the Go programming language, you won't have to tweak the code to fit on the microcontroller. This book is a hands-on guide packed full of interesting DIY projects that will show you how to build embedded applications. You will learn how to program sensors and work with microcontrollers such as Arduino UNO and Arduino Nano IoT 33. The chapters that follow will show you how to develop multiple real-world embedded projects using a variety of popular devices such as LEDs, 7-segment displays, and timers. Next, you will progress to build interactive prototypes such as a traffic lights system, touchless hand wash timer, and more. As you advance, you'll create an IoT prototype of a weather alert system and display those alerts on the TinyGo WASM dashboard. Finally, you will build a home automation project that displays stats on the TinyGo WASM dashboard. By the end of this microcontroller book, you will be equipped with the skills you need to build real-world embedded projects using the power of TinyGo.What you will learnDiscover a variety of TinyGo features and capabilities while programming your embedded devicesExplore how to use display devices to present your dataFocus on how to make TinyGo interact with multiple sensors for sensing temperature, humidity, and pressureProgram hardware devices such as Arduino Uno and Arduino Nano IoT 33 using TinyGoUnderstand how TinyGo works with GPIO, ADC, I2C, SPI, and MQTT network protocolsBuild your first TinyGo IoT and home automation prototypesIntegrate TinyGo in modern browsers using WebAssemblyWho this book is forIf you are a Go developer who wants to program low-powered devices and hardware such as Arduino UNO and Arduino Nano IoT 33, or if you are a Go developer who wants to extend your knowledge of using Go with WebAssembly while programming Go in the browser, then this book is for you. Go hobbyist programmers who are interested in learning more about TinyGo by working through the DIY projects covered in the book will also find this hands-on guide useful.