- Table View
- List View
Space as Language: The Properties of Typographic Space (Elements in Publishing and Book Culture)
by Will HillThis Element examines the function and significance of typographic space. It considers in turn the space within letters, the space between letters, the space between lines, and the margin space surrounding the text-block, to develop the hypothesis that viewed collectively these constitute as a 'metalanguage' complementary to the text. Drawing upon critical perspectives from printing, typeface design, typography, avant-garde artistic practice and design history, the Element examines the connotative values and philosophies embodied in the form and disposition of space. These include the values attributed to symmetry and asymmetry, the role of 'active' space in the development of modernist typography, the debated relationship between type and writing, the divergent ideologies of the printing industry and the letter arts, and the impact of successive technologies upon both the organisation and the perception of typographic space.
Spatial Optical-Fiber Coupling Technology in Optical-Wireless Communication (Optical Wireless Communication Theory and Technology)
by Xizheng KeThis book analyzes the development of space light-fiber coupling research, highlights its importance, examines the underlying theory and key problems, and elaborates on methods to improve the space light-fiber coupling efficiency. Starting from the basic theory of electromagnetic field, the transmission characteristics of light in optical fibers are expounded, and the coupling characteristics of optical signals of different modes are investigated. The spatial light-fiber coupling techniques such as mode conversion method, lens coupling method, and wavefront distortion correction method are discussed in detail, and the key technologies involved are verified by experiments. This book is suitable for the vast majority of engineering and technical personnel and teachers in colleges and institutions who are engaged in wireless optical communication. It can also be used to train senior undergraduates and graduate students in relevant fields.
Speak Up!: An Illustrated Guide to Public Speaking
by Douglas M. Fraleigh Joseph S. TumanSpeak Up! is a lively but thorough approach to public speaking aimed to support student confidence and successful speeches.
Speak with Confidence: Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience
by Mike AckerBuild your communication confidence and master the ability to inspire your audience In Speak with Confidence: Overcome Self-Doubt, Communicate Clearly, and Inspire Your Audience, keynote speaker, author, and executive communication coach Mike Acker delivers a practical and hands-on playbook to building the confidence you need to nail your next presentation, speech, virtual talk, or social media post. In this proven pathway to becoming a capable and confident speaker, you’ll discover how to combine your identity, message, and skills into one persuasive package. The author explains how to uncover your identity, define your message, and develop your skills and techniques to become a master communicator. From overcoming imposter syndrome to eliminating a victim mentality, you’ll explore concrete methods for improving your presence and ability to take command of a room. You’ll also find: The elements of a confident message, including a personal investment in the topic you’re discussing Strategies for overcoming limiting beliefs that hold you back and artificially reduce your ability to lead Ways to understand your audience and learn to hone in on the place where your purpose intersects with your audience’s needsAn essential new strategy guide for anyone seeking to improve their ability to speak to a group, Speak with Confidence is the public speaking blueprint you’ve been waiting for.
Spin Dictators: The Changing Face of Tyranny in the 21st Century
by Daniel Treisman Sergei GurievHow a new breed of dictators holds power by manipulating information and faking democracyHitler, Stalin, and Mao ruled through violence, fear, and ideology. But in recent decades a new breed of media-savvy strongmen has been redesigning authoritarian rule for a more sophisticated, globally connected world. In place of overt, mass repression, rulers such as Vladimir Putin, Recep Tayyip Erdogan, and Viktor Orbán control their citizens by distorting information and simulating democratic procedures. Like spin doctors in democracies, they spin the news to engineer support. Uncovering this new brand of authoritarianism, Sergei Guriev and Daniel Treisman explain the rise of such “spin dictators,” describing how they emerge and operate, the new threats they pose, and how democracies should respond.Spin Dictators traces how leaders such as Singapore’s Lee Kuan Yew and Peru’s Alberto Fujimori pioneered less violent, more covert, and more effective methods of monopolizing power. They cultivated an image of competence, concealed censorship, and used democratic institutions to undermine democracy, all while increasing international engagement for financial and reputational benefits. The book reveals why most of today’s authoritarians are spin dictators—and how they differ from the remaining “fear dictators” such as Kim Jong-un and Bashar al-Assad, as well as from masters of high-tech repression like Xi Jinping.Offering incisive portraits of today’s authoritarian leaders, Spin Dictators explains some of the great political puzzles of our time—from how dictators can survive in an age of growing modernity to the disturbing convergence and mutual sympathy between dictators and populists like Donald Trump.
Spread the Word: Promote Your Book, Find Your Readers, and Build a Literary Community
by Eleanor C. WhitneySo you've written a book—now what? Your next step is to find your readers and get that book into their hands.Eleanor Whitney, author of Quit Your Day Job, offers perspective, practical advice, and checklists for shepherding your book baby out into the wider world. Traditionally published, self-published, and hybrid authors alike will benefit from these tools and frameworks. No matter what kind of book you've written or where you are in the writing or publishing process, you can always build a community of readers. Whitney interviews other authors and publicists about what worked for them and what they learned the hard way and walks authors through creating and executing a plan to promote their book their way, with whatever resources and time they have available. She provides a timeline of promotional activities to consider before and after publication, and she also reminds us that publicity is a long game that you can begin well before your book is finished and continue well after its release. Ultimately, promoting your book is about connecting with a reader through ideas that inspire you both. And that is something we can all do.
Stages of Reckoning: Antiracist and Decolonial Actor Training (Routledge Series in Equity, Diversity, and Inclusion in Theatre and Performance)
by Amy Mihyang GintherStages of Reckoning is a crucial conversation about how racialized bodies and power intersect within actor training spaces. This book provokes embodied and intellectual discomfort for the reader to take risks with their ideologies, identities, and practices and to make new pedagogical choices for students with racialized identities. Centering the voices of actor trainers of color to acknowledge their personal experience and professional pedagogy as theory, this volume illuminates actionable ideas for text work, casting, voice, consent practices, and movement while offering decolonial approaches to current Eurocentric methods. These offerings invite the reader to create spaces where students can bring more of themselves, their communities, and their stories into their training and as fodder for performance making that will lead to a more just world. This book is for people in high/secondary schools, higher education, and private training studios who wish to teach and direct actors of color in ways that more fully honor their multiple identities.
Staging Christ's Passion in Eighteenth-Century Nahua Mexico (IMS Monograph Series)
by Louise M. BurkhartStaging Christ’s Passion in Eighteenth-Century Nahua Mexico explores the Passion plays performed in Nahuatl (Aztec) by Indigenous Mexicans living under Spanish colonial occupation. Though sourced from European writings and devotional practices that emphasized the suffering of Christ and his mother, this Nahuatl theatrical tradition grounded the Passion story in the Indigenous corporate community. Passion plays had courted controversy in Europe since their twelfth-century origin, but in New Spain they faced Catholic authorities who questioned the spiritual and intellectual capacity of Indigenous people and, in the eighteenth century, sought to suppress these performances. Six surviving eighteenth-century scripts, variants of an original play possibly composed early in the seventeenth century, reveal how Nahuas passed along this model text while modifying it with new dialogue, characters, and stage techniques. Louise M. Burkhart explores the way Nahuas merged the Passion story with their language, cultural constructs, social norms, and religious practices while also responding to surveillance by Catholic churchmen. Analytical chapters trace significant themes through the six plays and key these to a composite play in English included in the volume. A cast with over fifty distinct roles acted out events extending from Palm Sunday to Christ’s death on the cross. One actor became a localized embodiment of Jesus through a process of investiture and mimesis that carried aspects of pre-Columbian materialized divinity into the later colonial period. The play told afar richer version of the Passion story than what later colonial Nahuas typically learned from their priests or catechists. And by assimilating Jesus to an Indigenous, or macehualli, identity, the players enacted a protest against colonial rule. The situation in eighteenth-century New Spain presents both a unique confrontation between Indigenous communities and Enlightenment era religious reformers and a new chapter in an age-old power game between popular practice and religious orthodoxy. By focusing on how Nahuas localized the universalizing narrative of Christ’s Passion, Staging Christ’s Passion in Eighteenth-Century Nahua Mexico offers an unusually in-depth view of religious life under colonial rule. Burkhart’s accompanying website also makes available transcriptions and translations of the six Nahuatl-language plays, four Spanish-language plays composed in response to the suppression of the Nahuatl practice, and related documentation, providing a valuable resource for anyone interested in consulting the original material. Comments restricted to single page plays composed in response to the suppression of the Nahuatl practice, and related documentation, providing a valuable resource for anyone interested in consulting the original material
Still Pictures: On Photography and Memory
by Janet Malcolm“Superb . . . [The] final, splendid, most personal work of [Janet Malcolm’s] long career.” —Charles Finch, The New York Times Book ReviewFor decades, Janet Malcolm’s books and dispatches for The New Yorker and The New York Review of Books poked and prodded at reportorial and biographical convention, gesturing toward the artifice that underpins both public and private selves. In Still Pictures, she turns her gimlet eye on her own life—a task demanding a writer just as peerlessly skillful as she was widely known to be.Still Pictures, then, is not the story of a life but an event on its own terms, an encounter with identity and family photographs as poignant and original as anything since Roland Barthes’s Camera Lucida. Malcolm looks beyond the content of the image and the easy seductions of self-recognition, constructing a memoir from memories that pose questions of their own. Still Pictures begins with the image of a morose young girl on a train, leaving Prague for New York at the age of five in 1939. From her fitful early loves, to evenings at the old Metropolitan Opera House, to her fascination with what it might mean to be a “bad girl,” Malcolm assembles a composite portrait of a New York childhood, one that never escapes the tug of Europe and the mysteries of fate and family. Later, Still Pictures delves into her marriage to Gardner Botsford, the world of William Shawn’s New Yorker, and the libel trial that led Malcolm to become a character in her own drama. Displaying the sharp wit and astute commentary that are Malcolmian trademarks, this brief volume develops into a memoir like few others in our literature.
Storytellers: Questions, Answers and the Craft of Journalism
by Leigh SalesHighly respected ABC anchor, bestselling author and hit podcaster Leigh Sales interviews the cream of Australian journalists about their craft – how (and why) they bring us the stories that inform our lives. Leigh Sales is one of Australia&’s most accomplished journalists, having anchored the ABC&’s flagship 7.30 program for twelve years. She has been a foreign correspondent, hosted Lateline and anchored numerous elections for the ABC. In this book, she turns her interviewing skills onto her own profession, those usually asking the questions: the journalists. In ten sections – from News Reporting to Editing, via Investigative, Commentary and of course Interviewing – Sales takes us on a tour of the profession, letting the leaders in their field talk direct to us about how they get their leads, survive in war zones, write a profile, tell a story with pictures, and keep the show on the road. A who&’s-who of Australian journalism – including Lisa Millar, Kate McClymont, Hedley Thomas, Trent Dalton, Benjamin Law, Tracy Grimshaw, Richard Fidler, David Speers, Stan Grant, Niki Savva, Waleed Aly, Annabel Crabb, Karl Stefanovic and Mia Freedman – talk candidly about their greatest lessons and their trade secrets. A fascinating insight into a vital and much-misunderstood profession, Storytellers is a book for anyone who&’s ever wanted to be a journalist, or even just wondered how the news gets made.
Storytelling in Presentations For Dummies
by Sheryl Lindsell-RobertsLearn to influence audiences with storyopia: Stories that take them on a journey from what is to what could be: Storytelling in Presentations For Dummies shows you how to develop and deliver a presentation through storytelling, keeping audience interested, and most importantly, making them heroes that take action towards change. You’ll learn how to cull stories from your own experiences, and before you know it, you’ll have more stories than Aesop has fables. You’ll learn about the latest presentation software, so you can integrate visuals into your presentations and avoid the dreaded “Death by PowerPoint.” You’ll also learn how to deal with challenging on-the-spot situations, deliver investor pitches and executive briefs, and present a paper at a conference. Additionally, find out how to deliver someone else’s content and make it your own. This book will help you level up anywhere you need to present information by mastering the art of savvy presentations—the most effective business communications tools of our time. Identify experiences that can be molded into stories that drive change. Prepare powerful openings to hook your audience right away whether delivering in person, online, or hybrid Have your audience get the most from your presentation with an effective call to action Prepare a storyboard, which is like a frame-by-frame roadmap, that will mesh together what you’ll show and what you’ll tell Leverage software like Canva, Prezi, and Storyboarder to tie your presentation together Enjoy the colorful 8-page mini-booklet, “Storytelling to Storyboarding”This Dummies guide is perfect for any professional who needs to present, and at some time all professionals do. It’s also for entrepreneurs who want to build community and grow their business, in addition to students who want to wow teachers and classmates.
Storythinking: The New Science of Narrative Intelligence (No Limits)
by Angus FletcherEvery time we think ahead, we are crafting a story. Every daily plan—and every political vision, social movement, scientific hypothesis, business proposal, and technological breakthrough—starts with “what if?” Linking causes to effects, considering hypotheticals and counterfactuals, asking how other people will react: these are the essence of narrative. So why do we keep overlooking story’s importance to intelligence in favor of logic?This book explains how and why our brains think in stories. Angus Fletcher, an expert in neuroscientific approaches to narrative, identifies this capacity as “storythinking.” He demonstrates that storythinking is fundamental to what makes us human. Artificial intelligence can perform symbolic logic, rational deduction, and mathematical calculation, but it is incapable of deliberating in narrative. Drawing on new research in neuroscience and narrative theory, Fletcher explores the nature of imagination, innovation, and creativity. He provides concise answers to big questions: How does storythinking work? Why did it evolve? How can it misfire? What problems can it solve?Revealing the significance of storythinking from science to business to philosophy, this book also provides ways for readers to harness its power to script better tomorrows.
Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic (Routledge New Directions in PR & Communication Research)
by Ralph Tench Ángeles Moreno Juan MengThis edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It’s widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has generated to many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant success and failures of pandemic communication and specific learning from the 2020/21 crises. By emphasizing the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
Strategic Communication: Campaign Planning
by James MahoneyStrategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Strategic Corporate Crisis Management: Building an Unconquerable Organization
by Brendan MonahanPresenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so. Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop in and “save the day”: the role of the crisis team should be to advance a culture of readiness across an organization, and to foster leadership and crisis competency where it’s needed, when it’s needed. Crisis management expert Brendan Monahan draws from current management and leadership thinking that challenges hierarchies, finds incredible potential in the power of an organization’s people, and aligns with many of today’s highest-performing organizations that have already adopted this approach. This may run counter to current crisis management texts prescribing highly disciplined planning and command structures, but following this book’s alternative approach will unlock tremendous potential, deepen resilience, and improve outcomes in crisis response. Professionals in crisis management, business continuity, emergency management, risk management, and others with crisis management accountability will value this practical book for “corporate crisis first responders” to use when they encounter the extraordinary.
Strategic Crisis Communication
by Jeffrey Smith James S O'RourkeAddressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point—and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation—establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management—rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication—reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.
Strategic Integrated Marketing Communications
by Larry PercyThis book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: • Updated and expanded coverage of digital media, including issues relating to privacy and media strategy. • New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing. • Extended content on international advertising and shared cultural values. • The introduction of a channels-based typology of marketing communication. • Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Strategic Negotiation: A Roadmap to Harnessing The Power of Alignment
by Gary T. Furlong Joshua A. GordonEmpowering organizations to thrive, this book provides a clear diagnostic framework with specific approaches and processes that leaders can use to build a negotiation function that will succeed each and every time.Negotiation is a required skill and a core competency, but most organizations focus exclusively on individual negotiation skills and abilities and pay little attention to the internal culture and environment that shapes and guides these individuals. This book takes a dramatically different approach to building success in each and every negotiation, producing results that align with organizational strategy at all levels. Professionals in sales, procurement and supply chain, human resources, change management, mergers and acquisitions, contracts, start-ups, construction partnering, and training consultants and students of business and law will value a text that understands how to build negotiation skills and capability across the organization by aligning individual skills with an evidence-based approach that actually works.
Strategic Negotiation: A Roadmap to Harnessing The Power of Alignment
by Gary Furlong Joshua GordonEmpowering organizations to thrive, this book provides a clear diagnostic framework with specific approaches and processes that leaders can use to build a negotiation function that will succeed each and every time.Negotiation is a required skill and a core competency, but most organizations focus exclusively on individual negotiation skills and abilities and pay little attention to the internal culture and environment that shapes and guides these individuals. This book takes a dramatically different approach to building success in each and every negotiation, producing results that align with organizational strategy at all levels.Professionals in sales, procurement and supply chain, human resources, change management, mergers and acquisitions, contracts, start-ups, construction partnering, and training consultants and students of business and law will value a text that understands how to build negotiation skills and capability across the organization by aligning individual skills with an evidence-based approach that actually works.
Strategic Public Relations Leadership
by Paul Willis Anne GregoryPublic relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t
by Anjali SharmaIn today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.A story that works on the stage doesn't work in the boardroomA story that works in the boardroom doesn't work in a team meetingA story that works in a team meeting doesn't work in a one-to-one conversation A story that works in one-to-one conversation doesn't work in sales...Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.
Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t
by Anjali SharmaHow to use storytelling to motivate people in your organisation, drive results and advance your careerIn today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.A story that works on the stage doesn't work in the boardroomA story that works in the boardroom doesn't work in a team meetingA story that works in a team meeting doesn't work in a one-to-one conversation A story that works in one-to-one conversation doesn't work in sales...Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.(P) 2023 Hodder & Stoughton Limited
Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t
by Anjali SharmaHow to use storytelling to motivate people in your organisation, drive results and advance your careerIn today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.A story that works on the stage doesn't work in the boardroomA story that works in the boardroom doesn't work in a team meetingA story that works in a team meeting doesn't work in a one-to-one conversation A story that works in one-to-one conversation doesn't work in sales...Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.(P) 2023 Hodder & Stoughton Limited
Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t
by Anjali SharmaIn today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.A story that works on the stage doesn't work in the boardroomA story that works in the boardroom doesn't work in a team meetingA story that works in a team meeting doesn't work in a one-to-one conversation A story that works in one-to-one conversation doesn't work in sales...Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.
Streamlit for Data Science: Create interactive data apps in Python
by Tyler RichardsAn easy-to-follow and comprehensive guide to creating data apps with Streamlit, including how-to guides for working with cloud data warehouses like Snowflake, using pretrained Hugging Face and OpenAI models, and creating apps for job interviews.Key FeaturesCreate machine learning apps with random forest, Hugging Face, and GPT-3.5 turbo modelsGain an insight into how experts harness Streamlit with in-depth interviews with Streamlit power usersDiscover the full range of Streamlit’s capabilities via hands-on exercises to effortlessly create and deploy well-designed appsBook DescriptionIf you work with data in Python and are looking to create data apps that showcase ML models and make beautiful interactive visualizations, then this is the ideal book for you. Streamlit for Data Science, Second Edition, shows you how to create and deploy data apps quickly, all within Python. This helps you create prototypes in hours instead of days! Written by a prolific Streamlit user and senior data scientist at Snowflake, this fully updated second edition builds on the practical nature of the previous edition with exciting updates, including connecting Streamlit to data warehouses like Snowflake, integrating Hugging Face and OpenAI models into your apps, and connecting and building apps on top of Streamlit databases. Plus, there is a totally updated code repository on GitHub to help you practice your newfound skills. You'll start your journey with the fundamentals of Streamlit and gradually build on this foundation by working with machine learning models and producing high-quality interactive apps. The practical examples of both personal data projects and work-related data-focused web applications will help you get to grips with more challenging topics such as Streamlit Components, beautifying your apps, and quick deployment. By the end of this book, you'll be able to create dynamic web apps in Streamlit quickly and effortlessly.What you will learnSet up your first development environment and create a basic Streamlit app from scratchCreate dynamic visualizations using built-in and imported Python librariesDiscover strategies for creating and deploying machine learning models in StreamlitDeploy Streamlit apps with Streamlit Community Cloud, Hugging Face Spaces, and HerokuIntegrate Streamlit with Hugging Face, OpenAI, and SnowflakeBeautify Streamlit apps using themes and componentsImplement best practices for prototyping your data science work with StreamlitWho this book is forThis book is for data scientists and machine learning enthusiasts who want to get started with creating data apps in Streamlit. It is terrific for junior data scientists looking to gain some valuable new skills in a specific and actionable fashion and is also a great resource for senior data scientists looking for a comprehensive overview of the library and how people use it. Prior knowledge of Python programming is a must, and you’ll get the most out of this book if you’ve used Python libraries like Pandas and NumPy in the past.