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The Second International Adaptive and Sustainable Science, Engineering and Technology Conference: ASSET 2023 Proceedings (Signals and Communication Technology)
by Sunday Cookey EkpoThis proceedings presents papers from the Second International Adaptive and Sustainable Science, Engineering and Technology Conference (ASSET 2023), which took place simultaneously in Manchester, UK and Ikot Akpaden, Nigeria on 18-20, July 2023. The ASSET conference serves as an interactive forum for the advancement of the practice of adaptive and sustainable systems across the multiple disciplines and specialty areas involved with the science, engineering, and technology of integrated entities, complex systems, and networks. The conference provides an avenue for practitioners, researchers, managers, developers, analysts, educators, and users to exchange innovative ideas, concepts, applications, and lessons learned in addressing domain-specific problems, applications-oriented topics, methodologies, standards and multidisciplinary research opportunities and findings relating to ASSET systems.
Second-Order Photogalvanic Photocurrents in 2D Materials (SpringerBriefs in Applied Sciences and Technology)
by Mustafa Eginligil Ting YuThis book highlights the photogalvanic effects at low dimensions, surfaces, and interfaces, more specifically 2D materials, such as graphene and monolayer transition metal dichalcogenides. Although the phenomenology of the photogalvanic effects, which can be simply seen as photoresponse nonlinear-in-electric field, have been well-established, the microscopic understanding in each material system may vary. This book is a quick reference and a detailed roadmap starting from phenomenology and continuing with the ultimate low dimensional materials, in which the photogalvanic effects can offer a rich platform at the second-order response to an electric field. A general phenomenology of photogalvanic effect is provided in the first chapter, together with the photon drag effect which also generates a photocurrent like the photogalvanic effect, but with some distinct features, as well as somewhat puzzling similarities. Next two chapters explain these effects in graphene, starting with a necessary related background on graphene, then a particular focus on its specific phenomenology, microscopic theory, and experimental results. In a similar fashion, in chapters four and five, a necessary background for the photogalvanic effects in monolayer transition metal dichalcogenides, with symmetry analysis, microscopic theory, and experimental results is presented, along with the Berry curvature dependent photocurrent, which can also play an important role in 2D semiconductors. The second-order photogalvanic effects that have been covered so far in graphene and monolayer transition metal chalcogenides have already excited the 2D semiconductor optoelectronic research community by several means. It seems that the interests on the photogalvanic effects will continue to escalate in near future.
Secure Edge and Fog Computing Enabled AI for IoT and Smart Cities: Includes selected Papers from International Conference on Advanced Computing & Next-Generation Communication (ICACNGC 2022) (EAI/Springer Innovations in Communication and Computing)
by Ahmed A. Abd El-Latif Lo’ai Tawalbeh Yassine Maleh Brij B. GuptaThis book gathers recent research in security and privacy to discuss, evaluate, and improve the novel approaches of data protection in IoT and edge and fog computing. The primary focus of the book addresses security mechanisms in IoT and edge/ fog computing, advanced secure deployments for large scaled edge/ fog computing, and new efficient data security strategy of IoT and edge/ fog computing. The book lays a foundation of the core concepts and principles of IoT and 5G security, walking the reader through the fundamental ideas. This book is aimed at researchers, graduate students, and engineers in the fields of secure IoT and edge/ fog computing. The book also presents selected papers from International Conference on Advanced Computing & Next-Generation Communication (ICACNGC 2022).
Securing Unmanned Aerial Vehicle Networks: Models and Algorithms (SpringerBriefs in Computer Science)
by Bin Duo Xiaojun Yuan Yifan LiuThis book focuses on the model and algorithm aspects of securing Unmanned Aerial Vehicle Networks (UAV). To equip readers with the essential knowledge required for conducting research in this field, it covers the foundational concepts of this topic as well. This book also offers a detailed insight into UAV networks from the physical layer security point of view.The authors discuss the appropriate channel models for characterizing various propagation environments that UAV networks are exposed. The state-of-the-art technologies, such as UAV trajectory design, cooperative jamming and reconfigurable intelligent surfaces are covered. The corresponding algorithms for significantly improving the security of UAV networks, along with practical case studies on topics such as energy-efficient and secure UAV networks, elevation angle-distance trade-off for securing UAV networks and securing UAV networks with the aid of reconfigurable intelligent surfaces are presented as well. Last, this book outlines the future challenges and research directions to facilitate further studies on secure UAV networks. This book is suitable reading for graduate students and researchers who are interested in the research areas of UAV networking and communications, IoT security, and physical layer security in wireless networks. Professionals working within these related fields will also benefit from this book.
Security and Privacy in Cyber-Physical Systems and Smart Vehicles: First EAI International Conference, SmartSP 2023, Chicago, USA, October 12-13, 2023, Proceedings (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #552)
by Yu Chen Chung-Wei Lin Bo Chen Qi ZhuThis book constitutes the refereed proceedings of the First EAI International Conference, SmartSP 2023, held in Chicago, USA, during October 12-13, 2023. The 11 revised full papers were carefully reviewed and selected from 24 submissions. The papers focus on all details all technological aspects that are relevant to Security and privacy in cyber-physical systems.
Semiconductor Optics 2: Dynamics, High-Excitation Effects, and Basics of Applications (Graduate Texts in Physics)
by Heinz Kalt Claus F. KlingshirnThis book provides an introduction to and an overview of the multifaceted area of dynamics and nonlinearities related to optical excitations in semiconductors. It is a revised and significantly extended edition of the well-established book by C. Klingshirn split into two volumes and restructured to make it more concise. Inserts on important experimental techniques, reference to topical research and novel materials, as well as consideration of photonic applications support research-oriented teaching and learning. This book reviews nonlinear optical properties and many-body phenomena evoked by high densities of quasi-particles in semiconductors. Coherent dynamics and relaxation of optical excitations (carriers, excitons, electron–hole plasmas, etc.) as well as condensation phenomena are elucidated in these materials. A broad overview is provided of seminal research results augmented by detailed descriptions of the relevant experimental techniques, e.g., ultrafastspectroscopy, four-wave mixing, and the Hanbury-Brown and Twiss experiment. Offering a comprehensive introduction to hot topics in current research — polariton condensates, valley coherence, and single photons, to name a few, it also discusses applications of the described physical concepts in topical areas, such as quantum information, photonics, spintronics, and optoelectronics.Covering subjects ranging from physics to materials science and optoelectronics, the book provides a lively and comprehensive introduction to semiconductor optics beyond the linear regime.With many problems, chapter introductions, schematic depictions of physical phenomena, as well as boxed inserts and a detailed index, it is suitable for use in graduate courses in physics and neighboring sciences like material science and optical communication. It is also a valuable reference resource for doctoral and advanced researchers.
The Seventh International Conference on Safety and Security with IoT: SaSeIoT 2023 (EAI/Springer Innovations in Communication and Computing)
by Kim Phuc Tran Shujun Li Cédric Heuchenne Thu Huong TruongThis book presents the Fifth International Conference on Safety and Security with IoT (SaSeIoT 2023), which took place Bratislava, Slovakia, October 24-26, 2023. The conference aims to explore not only IoT and its related critical applications but also IoT towards Security and Safety. The conference solicits original and inspiring research contributions from experts, researchers, designers, and practitioners in academia, industry and related fields and provides a common platform to share knowledge, experience and best practices in various domains of IoT.
The Shaping of News: A Framework for Analysis
by Julie FirmstoneThis book provides readers with the understanding required to analyse the range of key factors that shape the production of news, and to assess their implications for the role of news and journalism in democracy. It brings existing research together under the umbrella of a central organising framework to explore how news and its production is shaped by a multiplicity of factors including the norms, values, role perceptions and ethics associated with journalism as a profession, the role of news sources, the changing character and significance of news audiences, the aims and objectives of news organisations, and the political, economic and social contexts within which news is produced. Exploring these factors in depth, using examples, and considering the changing conditions of news production, the chapters chart significant changes, challenges, and responses to provide the essential background for understanding the consequences of current transformations for the democratic qualities of news.
Signal Processing for Joint Radar Communications (IEEE Press)
by Kumar Vijay Mishra M. R. Bhavani Shankar Björn Ottersten A. Lee SwindlehurstSignal Processing for Joint Radar Communications A one-stop, comprehensive source for the latest research in joint radar communications In Signal Processing for Joint Radar Communications, four eminent electrical engineers deliver a practical and informative contribution to the diffusion of newly developed joint radar communications (JRC) tools into the sensing and communications communities. This book illustrates recent successes in applying modern signal processing theories to core problems in JRC. The book offers new results on algorithms and applications of JRC from diverse perspectives, including waveform design, physical layer processing, privacy, security, hardware prototyping, resource allocation, and sampling theory. The distinguished editors bring together contributions from more than 40 leading JRC researchers working on remote sensing, electromagnetics, optimization, signal processing, and beyond 5G wireless networks. The included resources provide an in-depth mathematical treatment of relevant signal processing tools and computational methods allowing readers to take full advantage of JRC systems. Readers will also find: Thorough introductions to fundamental limits and background on JRC theory and applications, including dual-function radar communications, cooperative JRC, distributed JRC, and passive JRCComprehensive explorations of JRC processing via waveform analyses, interference mitigation, and modeling with jamming and clutterPractical discussions of information-theoretic, optimization, and networking aspects of JRCIn-depth examinations of JRC applications in cutting-edge scenarios including automotive systems, intelligent reflecting surfaces, and secure parameter estimation Perfect for researchers and professionals in the fields of radar, signal processing, communications, information theory, networking, and electronic warfare, Signal Processing for Joint Radar Communications will also earn a place in the libraries of engineers working in the defense, aerospace, wireless communications, and automotive industries.
Signals and Systems with MATLAB® and Simulink® (Synthesis Lectures on Engineering, Science, and Technology)
by Farzin AsadiThis textbook provides a compact but comprehensive treatment that guides students to solve Signals and Systems problems using MATLAB®/Simulink®. Ideal as a hands-on source for courses in Signals and Systems or Control Systems, this text focuses on solving problems using market-standard software, corresponding to all key concepts covered in the classroom. The author uses his extensive classroom experience to guide students toward deeper understanding of key concepts, while they gain facility with software they will need to master for later studies and practical use in their engineering careers.
Smart Grids—Renewable Energy, Power Electronics, Signal Processing and Communication Systems Applications (Green Energy and Technology)
by Alfeu J. Sguarezi Filho Rogério V. Jacomini Carlos E. Capovilla Ivan Roberto Santana CasellaThis book discusses power electronics, signal processing and communication systems applications in smart grids (SG). Smart grids can be considered an evolution of the classic energy model to allow a more efficient management of the relationship between supply and demand, in order to overcome the contingency problems of the modern world. To achieve their goals, they use advanced technologies of information and communication, power electronics and signal processing, and can be used to integrate renewable energy sources.The book is divided into two main parts. The first part presents the application of power electronics technologies in renewable energy systems, while the second part presents some telecommunications, signal processing and energy capture technologies within the context of SGs. The chapters are written by invited expert authors, according to their research areas.
A Smarter Toronto: Some Reassembly Required
by Bob HankeThis book bridges media, technocultural, urban, and journalism studies to examine the role of journalism in relation to a smart city project on Toronto’s waterfront. From the announcement of the public-private partnership called Sidewalk Toronto to the project’s termination, a mediatized controversy unfolded. Through an assemblage approach to this project and a case study of The Globe and Mail and the Toronto Star, it follows the actors and chronicles the Quayside project story as a conversation about the promise and perils of a future “smart” neighbourhood. In the news of Waterfront Toronto, Sidewalk Labs, other actors, events, and developments, there were multiple voices and views, interpretations and arguments, that manifested conflicting interests and values. As a locally situated actor, journalism produced a porous discourse that expressed a proposeand- public pushback movement. This work of articulating mediation conditioned the project’s alteration and dissolution within asymmetrical relations of power. In addition to a wave of opposition that inflected the project’s enactment, a time lag between project time and governmental policymaking made the controversy over this future urban space intractable. With their residual symbolic power, quality journalism contributed to dialogical urban learning.
The Social Communication Intervention Programme Manual: Supporting Children's Pragmatic and Social Communication Needs, Ages 6-11 (The Social Communication Intervention Programme)
by Catherine Adams Jacqueline GaileThe Social Communication Intervention Programme (SCIP) has been developed to support school-aged children (6–11 years) with social communication, pragmatic, and language needs. The Social Communication Intervention Programme Manual provides a rationale and method for providing specialist level language therapy for these children who have significant social communication differences. Evidence for the effectiveness of SCIP is included in The Manual.This book introduces the SCIP model and explores the three main components: social understanding/social inference, pragmatics, and language processing. Guidance is included on how to link assessment with therapy, how to plan and individualise interventions, and how to proceed with the programme. It contains a wealth of real-life case examples to illustrate key points, with step-by-step instructions for carrying out the interventions.Used alongside The Social Communication Intervention Programme Resource, this book offers a truly practical, tried-and-tested model to provide targeted, individualised intervention for children with social communication challenges. It is an essential tool for speech and language therapists, specialist teachers, and psychologists who are working with children with social communication, pragmatic, and language needs.For the most effective use, The SCIP Manual should be purchased alongside The SCIP Resource.
The Social Communication Intervention Programme Resource: Supporting Children's Pragmatic and Social Communication Needs, Ages 6-11 (The Social Communication Intervention Programme)
by Catherine Adams Jacqueline GaileThe Social Communication Intervention Programme (SCIP) has been developed to support school-aged children (6–11 years) with social communication, pragmatic, and language needs. SCIP provides a rationale and method for providing specialist level pragmatics and language therapy for these children who have significant social communication differences.The SCIP model is introduced in The Social Communication Intervention Programme Manual, and this book presents the content of the intervention programme itself, using a nested structure of 150 adaptable therapy activities. It contains the complete set of resources required to plan and deliver the interventions set out in the companion book, including forms, activities, and ready-made information sheets. Content can also be downloaded and printed for easy use.Used alongside The Social Communication Intervention Programme Manual, this book offers a truly practical, tried-and-tested model to provide targeted, individualised intervention for children with social communication challenges. It is an essential tool for speech and language therapists, specialist teachers, and psychologists who are working with children with social communication, pragmatic, and language needs.For the most effective use, The SCIP Resource should be purchased alongside The SCIP Manual.
Social Media Politics: Digital Discord in the 2020 Presidential Election
by Dan Schill John Allen HendricksSocial media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas.This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Sociolinguistics of the Korean Wave: Hallyu and Soft Power
by Nora Samosir Lionel WeeSamosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music ("K-pop"), serialised dramas ("K-dramas") and films ("K-films"). Given the South Korean government’s involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself. Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean. This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.
Sparse Sensing and Sparsity Sensed in Multi-sensor Array Applications
by Xiangrong Wang Xianghua Wang Weitong Zhai Kaiquan CaiThe book focuses on sparse multi-sensor array systems and design approaches. Both principles and engineering practice have been addressed, with more weight placed on algorithm development. This is achieved by providing an in-depth study on sparse sensing for several major multi-sensor array applications such as beam-pattern synthesis, adaptive beamforming, target detection, arrival angle estimation, and dual-functional radar communications. Sparsity sensed in multi-sensor arrays refers to the sparse property of the spatial spectrum sensed. The exploitation of the sparsity in the sensed can significantly enhance the performance of signal processing systems. The comprehensive and systematic treatment of theory and practice in different array applications is one of the major features of the book, which is particularly suited for readers who are interested to learn practical solutions in array signal processing. The book benefits researchers, engineers, and graduate students in the fields of signal processing, electrical engineering, telecommunications, etc.
Sparse Signal Processing for Massive MIMO Communications
by Zhen Gao Yikun Mei Li QiaoThe book focuses on utilizing sparse signal processing techniques in designing massive MIMO communication systems. As the number of antennas has been increasing rapidly for years, extremely high-dimensional channel matrix and massive user access urge for algorithms with much higher efficiency. This book provides in-depth discussions on compressive sensing techniques and simulates the performance on wireless systems. The easy-to-understand instructions with detailed simulations and open-sourced codes provide convenience for readers such as researchers, engineers, and graduate students in the fields of wireless communications.
Speaking with a Purpose
by Arthur Koch Jason SchmittNow in its 11th edition, Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. Using a traditional step-by-step approach combined with up-to-date communication theory, this no-frills textbook allows students to prepare, practice, and present speeches. This new edition places greater emphasis on the skills needed to communicate effectively both online and offline. It analyses the similarities and differences between in-person speaking and online video conferencing and explores technical online attributes such as best Zoom protocols. This new edition also provides a deeper focus on the ethics and ethical implications associated with communicating in public and assesses issues such as trustworthiness, integrity, and respect for others. A valuable resource in the traditional, online, or hybrid classroom, this is an essential textbook for general courses in public speaking and speech communication and composition. Online resources for instructors include a fully updated test bank and an Instructor’s Manual containing learning objectives and discussion questions. They are available online at https://www.routledge.com/9781032502700.
The State of Us: The good news and the bad news about our society
by Jon Snow'A fascinating call to arms full of insight' IndependentAfter four decades broadcasting to the nation each night, Jon Snow gives vent to his opinions on the state of our nation . . . the good news and the bad newsIt is rare in history that so many nations in the developed world are in crisis at the same time. There has been a disintegration of trust in political leaders and in the media that holds them to account. For all the progress humankind has made, for all the inventions and new technologies, our society is being undermined by inequality. To fix it, we must begin by seeking out the truth about our world.In The State of Us, Jon Snow traces how the life of the nation has changed across his five-decade career, from getting thrown out of university for protesting apartheid to interviewing every prime minister since Margaret Thatcher.In doing so, he shows how the greatest problems at home and abroad so often come down to inequality and an unwillingness to confront it. But that is not our fate. Despite the challenges, Snow has witnessed profound social progress. In this passionate rallying cry, he argues that at its best, journalism reflects not just who we are now, but who we can be.We've had enough of division; the future is for us.
Störungstolerante Datenauthentifizierung für drahtlose Kommunikation
by Obaid Ur-Rehman Natasa ZivicDieses Buch gibt einen Einblick in die Herausforderungen der Datenauthentifizierung über drahtlose Kommunikationskanäle. Die Autoren gehen davon aus, dass die etablierten Standard-Authentifizierungsmechanismen nicht ausreichen, um Daten wie Sprache, Bilder und Videos über drahtlose Kanäle zu authentifizieren, da die drahtlose Kommunikation durch zahlreiche Störungen gekennzeichnet ist. Die Autoren schlagen neue Mechanismen vor, die auf so genannten Soft-Authentifizierungsalgorithmen basieren, die einige Änderungen an den zu schützenden Daten tolerieren. Die Autoren erklären, dass das Ziel dieser Algorithmen darin besteht, tolerant gegenüber inhaltlichen Änderungen auf Grund von Übertragungsfehler zu sein, aber dennoch in der Lage zu sein, Fälschungen zu erkennen. Ein weiterer Vorteil der Soft-Authentifizierungsalgorithmen besteht darin, dass sie in der Lage sind, die veränderten Stellen zu identifizieren und sie nach Möglichkeit zu korrigieren. Die Autoren zeigen, wie man dies erreicht, indem man die Datenmerkmale mit Hilfe von fehlerkorrigierenden Codes schützt. · Erörtert Methoden zur Authentifizierung von Daten (insbesondere von Bildern) bei Übertragungsstörungen, die bei der drahtlosen Kommunikation auftreten; · Stellt eine neue Klasse von Soft-Authentifizierungsmethoden vor, die anstelle der üblichen Hard-Authentifizierungsmethoden verwendet werden, um geringfügige Änderungen der Bilddaten zu tolerieren; · Verfügt über Authentifizierungsmethoden, die auf der Verwendung von Authentifizierungscodes und digitalen Wasserzeichen basieren
Strategic Content Marketing: Creating Effective Content in Practice
by Dan Farkas Rebecca GeierStrategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
Strategic Planning for Public Relations
by Deborah A. Silverman Ronald D. SmithThe seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .