- Table View
- List View
Echtzeitsimulation in der Produktionsautomatisierung: Beiträge zu Virtueller Inbetriebnahme, Digitalem Engineering und Digitalen Zwillingen
by Alexander Verl Sascha Röck Christian ScheifeleDieses Open Access Buch befasst sich in 22 Kapiteln von 41 Autoren aus Wissenschaft und Praxis mit einer Sammlung unabhängiger Beiträge, die den heutigen Stand der Forschung und Technik im Bereich der Echtzeitsimulation von Maschinen und Anlagen aufzeigen. Neben Forschungsergebnissen wird der erfolgreiche Transfer in die Praxis anhand ausgewählter Beispiele vorgestellt. Das Sammelwerk umfasst das Themenspektrum von der Echtzeitsimulation für die Virtuelle Inbetriebnahme über deren Einsatz in der Entwicklungs- und Betriebsphase bis hin zur Nutzung von Simulationsmodellen in Steuerungsfunktionen.
Echtzeitsysteme: Grundlagen der Planung
by Dieter ZöbelOhne unmittelbar in Erscheinung zu treten, steuern Echtzeitsysteme heute Produktionsanlagen, assistieren beim Autofahren oder sichern die Qualität der Sprachübertragung in weltweiten Netzen. Sie greifen in technische Prozesse ein, um sie zum richtigen Zeitpunkt zu den richtigen Aktionen zu bewegen. Das Lehrbuch beschreibt Echtzeitsysteme aus der Sicht der Informatik mit dem Schwerpunkt Real-time Scheduling. Es richtet sich an Studierende der Informatik und Wirtschaftsinformatik. Zahlreiche Aufgaben mit Lösungen helfen, den Stoff zu vertiefen.
Eclipse
by Steve HolznerJava programmers know how finicky Java can be to work with. An omitted semi-colon or the slightest typo will cause the Java command-line compiler to spew pages of annoying error messages across your screen. And it doesn't fix them--that's up to you: fix them, compile again, and hope that nothing goes wrong this time. Eclipse, the popular Java integrated development environment (IDE) provides an elegant and powerful remedy for this common, frustrating scenario. It doesn't just catch your errors before you compile, it also suggests solutions. All you need to do is point and click. And it's free--what could be better? Still, if you're like most programmers, mastering a new technology--no matter how productive it will make you in the long run--is going to take a chunk out of your productivity now. You want to get up to speed quickly without sacrificing efficiency. O'Reilly's new guide to the technology, Eclipse, provides exactly what you're looking for: a fast-track approach to mastery of Eclipse. This insightful, hands-on book delivers clear and concise coverage, with no fluff, that gets down to business immediately. The book is tightly focused, covering all aspects of Eclipse: the menus, preferences, views, perspectives, editors, team and debugging techniques, and how they're used every day by thousands of developers. Development of practical skills is emphasized with dozens of examples presented throughout the book. From cover-to-cover, the book is pure Eclipse, covering hundreds of techniques beginning with the most basic Java development through creating your own plug-in editors for the Eclipse environment. Some of the topics you'll learn about include:Using Eclipse to develop Java code Testing and debugging Working in teams using CVS Building Eclipse projects using Ant The Standard Widget Toolkit (SWT) Web development Developing Struts applications with Eclipse From basics to advanced topics, Eclipse takes you through the fundamentals of Eclipse and more. You may be an Eclipse novice when you pick up the book, but you'll be a pro by the time you've finished.
Eclipse 4 Plug-in Development by Example Beginner's Guide
by Dr Alex BlewittA Beginner's Guide following the "by Example" approach. There will be 5-8 major examples that will be used in the book to develop advanced plugins with the Eclipse IDE.This book is for Java developers who are familiar with Eclipse as a Java IDE and are interested in learning how to develop plug-ins for Eclipse. No prior knowledge of Eclipse plug-in development or OSGi is necessary, although you are expected to know how to create, run, and debug Java programs in Eclipse.
Eclipse Cookbook
by Steve HolznerYou've probably heard the buzz about Eclipse, the powerful open source platform that gives Java developers a new way to approach development projects. It's like a shiny new car--no longer content to just admire Eclipse, you're now itching to get in and drive. Eclipse is to Java developers what Visual Studio is to .NET developers--it's an integrated development environment (IDE) that combines a code editor, compiler, debugger, text editor, graphical user interface (GUI) builder, and other components into a single, user-friendly application. It provides a solid foundation that enables Java developers to construct and run integrated software-development tools for web development, application design, modeling, performance, testing, and much more. As with any extensive programming tool, however, there's a lot to learn. And there s no better guy than well-known Java expert Steve Holzner to teach you. An award-winning and best-selling author who has been writing about Java topics since the language first appeared, Holzner delivers just the kind of targeted, practical, everyday knowledge you need to hone your mastery of Eclipse. Perfect as a companion to an Eclipse programming tutorial (such as Holzner's own Eclipse , O'Reilly, April 2004) or an ideal stand-alone for all those developers who either don't want or don't need the tutorial approach, the Eclipse Cookbook contains task-oriented recipes for more than 800 situations you may encounter while using this new Java platform--from deploying a web application automatically to reverse engineering compiled code, from re-naming all references to a class across multiple packages to initializing the SWT JNI libraries. Each recipe in the ever-popular and utterly practical problem-solution-discussion format for O'Reilly cookbooks contains a clear and thorough description of the problem, a brief but complete discussion of a solution, and in-action examples illustrating that solution. The Eclipse Cookbook will satiate Java programmers at all levels who are ready to go beyond tutorials--far beyond writing plug-ins and extensions--and actually use the powerful and convenient Eclipse day to day.
Eclipse IDE Pocket Guide
by Ed BurnetteEclipse is the world's most popular IDE for Java development. And although there are plenty of large tomes that cover all the nooks and crannies of Eclipse, what you really need is a quick, handy guide to the features that are used over and over again in Java programming. You need answers to basic questions such as: Where was that menu? What does that command do again? And how can I set my classpath on a per-project basis? This practical pocket guide gets you up to speed quickly with Eclipse. It covers basic concepts, including Views and editors, as well as features that are not commonly understood, such as Perspectives and Launch Configurations. You'll learn how to write and debug your Java code--and how to integrate that code with tools such as Ant and JUnit. You'll also get a toolbox full of tips and tricks to handle common--and sometimes unexpected--tasks that you'll run across in your Java development cycle. Additionally, the Eclipse IDE Pocket Guide has a thorough appendix detailing all of Eclipse's important views, menus, and commands. The Eclipse IDE Pocket Guide is just the resource you need for using Eclipse, whether it's on a daily, weekly, or monthly basis. Put it in your back pocket, or just throw it in your backpack. With this guide in hand, you're ready to tackle the Eclipse programming environment.
The Eclipse of the Utopias of Labor (Forms of Living)
by Anson RabinbachThe Eclipse of the Utopias of Labor traces the shift from the eighteenth-century concept of man as machine to the late twentieth-century notion of digital organisms. Step by step—from Jacques de Vaucanson and his Digesting Duck, through Karl Marx’s Capital, Hermann von Helmholtz’s social thermodynamics, Albert Speer’s Beauty of Labor program in Nazi Germany, and on to the post-Fordist workplace, Rabinbach shows how society, the body, and labor utopias dreamt up future societies and worked to bring them about. This masterful follow-up to The Human Motor, Rabinbach’s brilliant study of the European science of work, bridges intellectual history, labor history, and the history of the body. It shows the intellectual and policy reasons as to how a utopia of the body as motor won wide acceptance and moved beyond the “man as machine” model before tracing its steep decline after 1945—and along with it the eclipse of the great hopes that a more efficient workplace could provide the basis of a new, more socially satisfactory society.
Eclipse Plug-in Development: Beginner's Guide - Second Edition
by Dr Alex BlewittDevelop skills to build powerful plug-ins with Eclipse IDE through examples About This Book * Create useful plug-ins to make Eclipse work for you * Learn how to migrate Eclipse 3.x plug-ins to Eclipse 4.x * From automation to testing, find out how to get your IDE performing at an impressive standard Who This Book Is For This book is for Java developers familiar with Eclipse who need more from the IDE. This book will sharpen your confidence and make you a more productive developer with a tool that supports rather than limits you. What You Will Learn * Create plug-ins for Eclipse 4.x * Test plug-ins automatically with JUnit * Display tree and table information in views * Upgrade Eclipse 3.x plug-ins to Eclipse 4.x * Find out how to build user interfaces from SWT and JFace * Run tasks in the background and update the user interface asynchronously * Automate builds of plug-ins and features * Automate user interface tests with SWTBot In Detail Eclipse is used by everyone from indie devs to NASA engineers. Its popularity is underpinned by its impressive plug-in ecosystem, which allows it to be extended to meet the needs of whoever is using it. This book shows you how to take full advantage of the Eclipse IDE by building your own useful plug-ins from start to finish. Taking you through the complete process of plug-in development, from packaging to automated testing and deployment, this book is a direct route to quicker, cleaner Java development. It may be for beginners, but we're confident that you'll develop new skills quickly. Pretty soon you'll feel like an expert, in complete control of your IDE. Don't let Eclipse define you - extend it with the plug-ins you need today for smarter, happier, and more effective development. Style and approach Packed with plenty of examples so you're never stuck, or never left simply reading instructions, this book encourages you to get started immediately. This book is for developers who want to develop, not just learn.
Eclipse TEA Revealed: Building Plug-ins and Creating Extensions for Eclipse
by Markus DuftDiscover the open source Eclipse Tasking Engine Advanced (TEA) project in this compact to-the-point book. It covers how to automate tasks using TEA and focuses on simplifying and aiding the creation of extensions for the Eclipse IDE in a way which makes them accessible both from the IDE’s UI and in a headless fashion from the command line.Additionally, Eclipse TEA Revealed explores the library of pre-built components included with TEA, mostly in the area of rich client platform (RCP)-based Java application development, for building projects, updating sites, dealing with target platforms, and more. After reading and using this book, you'll be up to speed on the fundamentals of Eclipse TEA and ready to use it for more productive Java-based application builds and developments.What You Will LearnView TEA’s internal architecture Work with TEA’s APIs Write TEA componentsUse the pre-built TEA componentsSet up headless environments using TEAWho This Book Is ForReaders should be Java developers interested in extending the Eclipse IDE and/or setting up headless environments based on Eclipse.
ECM – Enterprise Content Management: Konzepte und Techniken rund um Dokumente
by Wolfgang RiggertLeistungsfähige, innovative IT-Systeme sind heute für Unternehmen unverzichtbarer Ausdruck ihrer Wettbewerbsfähigkeit. Dem Umgang mit Dokumenten kommt in diesem Kontext zentrale Bedeutung zu. Neuartige Konzepte und Technologien ermöglichen ein hohes Rationalisierungspotenzial. ECM ist ein neues Schlagwort rund um Dokumente. Was verbirgt sich hinter diesem Kürzel? Dieses Buch beleuchtet Idee, Grundlagen und Umsetzung. Ein Werk zum Orientieren, Lernen und Nachschlagen für Studenten und Praktiker gleichermaßen.
ECMAScript Cookbook: Over 70 recipes to help you learn the new ECMAScript (ES6/ES8) features and solve common JavaScript problems
by Ross HarrisonBecome a better web programmer by writing efficient and modular code using ES6 and ES8Key FeaturesLearn to write asynchronous code and improve the readability of your web applications Explore advanced concepts such as closures, Proxy, generators, Promise, async functions, and Atomics Use different design patterns to create structures to solve common organizational and processing issuesBook DescriptionECMAScript Cookbook follows a modular approach with independent recipes covering different feature sets and specifications of ECMAScript to help you become an efficient programmer.This book starts off with organizing your JavaScript applications as well as delivering those applications to modem and legacy systems. You will get acquainted with features of ECMAScript 8 such as async, SharedArrayBuffers, and Atomic operations that enhance asynchronous and parallel operations. In addition to this, this book will introduce you to SharedArrayBuffers, which allow web workers to share data directly, and Atomic operations, which help coordinate behavior across the threads. You will also work with OOP and Collections, followed by new functions and methods on the built-in Object and Array types that make common operations more manageable and less error-prone. You will then see how to easily build more sophisticated and expressive program structures with classes and inheritance. In the end, we will cover Sets, Maps, and Symbols, which are the new types introduced in ECMAScript 6 to add new behaviors and allow you to create simple and powerful modules.By the end of the book, you will be able to produce more efficient, expressive, and simpler programs using the new features of ECMAScript. What you will learnOrganize JavaScript programs across multiple files, using ES modulesCreate and work with promises using the Promise object and methodsCompose async functions to propagate and handle errorsSolve organizational and processing issues with structures using design patternsUse classes to encapsulate and share behaviorOrchestrate parallel programs using WebWorkers, SharedMemory, and AtomicsUse and extend Map, Set, and Symbol to work with user-defined classes and simulate data typesExplore new array methods to avoid looping with arrays and other collectionsWho this book is forIf you’re a web developer with a basic understanding of JavaScript and wish to learn the latest features of ECMAScript for developing efficient web applications, this book is for you.
ECML PKDD 2018 Workshops: MIDAS 2018 and PAP 2018, Dublin, Ireland, September 10-14, 2018, Proceedings (Lecture Notes in Computer Science #11054)
by Carlos Alzate Anna Monreale Livio Bioglio Valerio Bitetta Ilaria Bordino Guido Caldarelli Andrea Ferretti Riccardo Guidotti Francesco Gullo Stefano Pascolutti Ruggero G. Pensa Celine Robardet Tiziano SquartiniThis book constitutes revised selected papers from two workshops held at the 18th European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2018, in Dublin, Ireland, in September 2018, namely: MIDAS 2018 – Third Workshop on Mining Data for Financial Applications andPAP 2018 – Second International Workshop on Personal Analytics and Privacy. The 12 papers presented in this volume were carefully reviewed and selected from a total of 17 submissions.
ECML PKDD 2018 Workshops: DMLE 2018 and IoTStream 2018, Dublin, Ireland, September 10-14, 2018, Revised Selected Papers (Communications in Computer and Information Science #967)
by Anna Monreale Carlos Alzate Michael Kamp Yamuna Krishnamurthy Daniel Paurat Moamar Sayed-Mouchaweh Albert Bifet João Gama Rita P. RibeiroThis book constitutes revised selected papers from the workshops DMLE and IoTStream, held at the 18thEuropean Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2018, in Dublin, Ireland, in September 2018. The 8 full papers presented in this volume were carefully reviewed and selected from a total of 12 submissions.The workshops included are:DMLE 2018: First Workshop on Decentralized Machine Learning at the EdgeIoTStream 2018: 3rd Workshop on IoT Large Scale Machine Learning from Data Streams
ECML PKDD 2020 Workshops: Workshops of the European Conference on Machine Learning and Knowledge Discovery in Databases (ECML PKDD 2020): SoGood 2020, PDFL 2020, MLCS 2020, NFMCP 2020, DINA 2020, EDML 2020, XKDD 2020 and INRA 2020, Ghent, Belgium, September 14–18, 2020, Proceedings (Communications in Computer and Information Science #1323)
by Irena Koprinska Michael Kamp Annalisa Appice Corrado Loglisci Luiza Antonie Albrecht Zimmermann Riccardo Guidotti Özlem Özgöbek Rita P. Ribeiro Ricard Gavaldà João Gama Linara Adilova Yamuna Krishnamurthy Pedro M. Ferreira Donato Malerba Ibéria Medeiros Michelangelo Ceci Giuseppe Manco Elio Masciari Zbigniew W. Ras Peter Christen Eirini Ntoutsi Erich Schubert Arthur Zimek Anna Monreale Przemyslaw Biecek Salvatore Rinzivillo Benjamin Kille Andreas Lommatzsch Jon Atle GullaThis volume constitutes the refereed proceedings of the workshops which complemented the 20th Joint European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD, held in September 2020. Due to the COVID-19 pandemic the conference and workshops were held online. The 43 papers presented in volume were carefully reviewed and selected from numerous submissions. The volume presents the papers that have been accepted for the following workshops: 5th Workshop on Data Science for Social Good, SoGood 2020; Workshop on Parallel, Distributed and Federated Learning, PDFL 2020; Second Workshop on Machine Learning for Cybersecurity, MLCS 2020, 9th International Workshop on New Frontiers in Mining Complex Patterns, NFMCP 2020, Workshop on Data Integration and Applications, DINA 2020, Second Workshop on Evaluation and Experimental Design in Data Mining and Machine Learning, EDML 2020, Second International Workshop on eXplainable Knowledge Discovery in Data Mining, XKDD 2020; 8th International Workshop on News Recommendation and Analytics, INRA 2020. The papers from INRA 2020 are published open access and licensed under the terms of the Creative Commons Attribution 4.0 International License.
Eco-Driving: From Strategies to Interfaces (Transportation Human Factors)
by Rich C. Mcllroy Neville A. StantonEco-driving has the potential to save fuel and reduce emissions without having to make any changes to vehicles or road infrastructure. This book provides an in-depth understanding of the contemporary issues in the human factors aspects of eco-driving strategies and interfaces and the effects on driver behaviour. A review of the literature concerning design, behaviour, and energy use led to an exploration of Ecological Interface Design, and the Skills, Rules, and Knowledge (SRK) taxonomy of human behaviour, particularly with regard to haptic information presented through the accelerator pedal. This book explains that eco-driving can be performed by anyone in control of a vehicle.
Ecological Informatics
by Friedrich Recknagel William K. MichenerEcological Informatics is defined as the design and application of computational techniques for ecological analysis, synthesis, forecasting and management. The book provides an introduction to the scope, concepts and techniques of this newly emerging discipline. It illustrates numerous applications of Ecological Informatics for stream systems, river systems, freshwater lakes and marine systems as well as image recognition at micro and macro scale. Case studies focus on applications of artificial neural networks, genetic algorithms, fuzzy logic and adaptive agents to current ecological management issues such as toxic algal blooms, eutrophication, habitat degradation, conservation of biodiversity and sustainable fishery
Ecological Models and Data in R
by Benjamin M. BolkerEcological Models and Data in R is the first truly practical introduction to modern statistical methods for ecology. In step-by-step detail, the book teaches ecology graduate students and researchers everything they need to know in order to use maximum likelihood, information-theoretic, and Bayesian techniques to analyze their own data using the programming language R. Drawing on extensive experience teaching these techniques to graduate students in ecology, Benjamin Bolker shows how to choose among and construct statistical models for data, estimate their parameters and confidence limits, and interpret the results. The book also covers statistical frameworks, the philosophy of statistical modeling, and critical mathematical functions and probability distributions. It requires no programming background--only basic calculus and statistics. Practical, beginner-friendly introduction to modern statistical techniques for ecology using the programming language R Step-by-step instructions for fitting models to messy, real-world data Balanced view of different statistical approaches Wide coverage of techniques--from simple (distribution fitting) to complex (state-space modeling) Techniques for data manipulation and graphical display Companion Web site with data and R code for all examples
Ecologies of Faith: Spiritual Growth through Online Education
by Stephen D. Lowe Mary E. LoweMany Christian institutions have embraced new technologies, especially online education. But is it possible for us to grow spiritually through our digital communities? Steve Lowe and Mary Lowe, longtime proponents of online education, trace the motif of spiritual growth through Scripture and consider how students and professors alike might foster digital ecologies in which spiritual transformation can take place.
Ecologies of Internet Video: Beyond YouTube (Routledge Research in Cultural and Media Studies)
by John HondrosThis book explores the complex, dynamic, and contested webs of relationships in which three different groups of video makers found themselves when distributing their work on the Internet. It draws upon both the Deleuzian notion of "assemblage" and Actor-Network Theory, which together provide a rich conceptual framework for characterizing and analysing these webs. The groups examined are a UK video activist project, a community of film and television fans originating in the US, and an association of US community television producers. Rather than taking YouTube as its point of departure, this book centres on the groups themselves, contextualizing their contemporary distribution practices within their pre-Internet histories. It then follows the groups as they drew upon various Internet technologies beyond YouTube to create their often-complex video distribution assemblages, a process that entangled them in these webs of relationships. Through the analysis of detailed ethnographic fieldwork conducted across a period of several years, this book demonstrates that while the groups found some success in achieving their various goals as video makers, their situations were often problematic and their agency limited, with their practices contested by both human and technological actors within their distribution assemblages.
Ecology, Biodiversity and Conservation: With Applications in R (Ecology, Biodiversity and Conservation)
by Antoine Guisan Wilfried Thuiller Di Cola Valeria Damien Georges Zimmermann Niklaus E. Psomas Achilleas Niklaus E. Achilleas PsomasThis book introduces the key stages of niche-based habitat suitability model building, evaluation and prediction required for understanding and predicting future patterns of species and biodiversity. Beginning with the main theory behind ecological niches and species distributions, the book proceeds through all major steps of model building, from conceptualization and model training to model evaluation and spatio-temporal predictions. Extensive examples using R support graduate students and researchers in quantifying ecological niches and predicting species distributions with their own data, and help to address key environmental and conservation problems. Reflecting this highly active field of research, the book incorporates the latest developments from informatics and statistics, as well as using data from remote sources such as satellite imagery. A website at www. unil. ch/hsdm contains the codes and supporting material required to run the examples and teach courses.
eCommerce Economics, Second Edition
by David VanHooseThis second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce. Core topics covered in the book include the underpinning of electronic commerce and the application of basic economic principles, including the theories of perfect and imperfect competition, to the electronic marketplace. Building on this foundation, the book discusses virtual products, network industries, and business strategies and conduct. Additional key topics include Internet advertising, intellectual property rights in a digital environment, regulatory issues in electronic markets, public sector issues, online banking and finance, digital cash, international electronic trade, and the implications of e-commerce for aggregate economic activity.
eCommerce in the Cloud
by Kelly GoetschIs your eCommerce solution ready for the cloud? This practical guide shows experienced and aspiring web architects alike how to adopt cloud computing incrementally, using public Infrastructure-as-a-Service and Platform-as-a-Service. You will learn how to marshal as much capacity as you need to handle peak holiday or special-event traffic.Written by eCommerce expert Kelly Goetsch, this book helps architects leverage recent technological advances that have made it possible to run an entire enterprise-level eCommerce platform from a cloud.Explore cloud service models: Infrastructure-as-a-Service, Platform-as-a-Service, and Software-as-a-ServiceLearn about public, hybrid, and private cloud deployment modelsUnderstand the impact of omnichannel retailing on platform and deployment architecturesBuild an auto-scaling solution that can quickly add or subtract hardware in response to real-time trafficRe-apply what you already know about security to the cloudRun a single eCommerce platform from multiple data centers, including several forms of multi-masterBuild a hybrid solution or deploy your entire platform to the cloudLearn application and deployment architecture for "cloud native" through legacy eCommerce platformsUse Software-as-a-Service for eCommerce, including Content Delivery Networks and Global Site Load Balancing services
eCommerce In A Week: Selling Online In Seven Simple Steps
by Nick SmithIn today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system
eCommerce klipp & klar (WiWi klipp & klar)
by Jan-Frederik Engelhardt Alexander MagerhansDieses Lehrbuch präsentiert eine Einführung und Vertiefung der wesentlichen Themenfelder des eCommerce. Der Fokus liegt dabei auf kundenzentrierten Aspekten, wie z.B. der Kundenzufriedenheit und -erwartung. Diese werden entlang einer Customer Journey systematisiert und ausgeführt. Neben Themen wie dem Kundenmanagement wird vor allem auch auf Onlineshops im eCommerce, insbesondere auf deren Gestaltungsmöglichkeiten, eingegangen. Dabei wird aufgezeigt, wie eine logische Wertschöpfung nach Gesetzen der Netzökonomie aussehen kann. Schließlich zeigen die Autoren die Erfolgsfaktoren des eCommerce auf, für die die bestmögliche Kenntnis des Kunden eine wesentliche Grundlage bildet. Das praxisorientierte Buch richtet sich an Studierende und auch Praktiker, die den eCommerce in Ihrem Unternehmen aktiv gestalten und entwickeln.
Ecommerce Reimagined: Retail and Ecommerce in China
by Sharon GaiThis book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.