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Willow the Duckling (Dr. KittyCat #4)
by Jane ClarkeFeathers will fly if this feline vet can’t cure a baby duck’s stage fright in this delightful adventure from the author of Daisy the Kitten.We’ll be there in a whisker! Dr. KittyCat is a talented vet—and an adorable cat. She’s ready to rescue whenever help is needed.All the little animals of Thistletown are putting on a show. Dr. KittyCat is on hand to make sure everyone stays safe. When Willow the duckling feels sick just before she’s supposed to go on stage, she’s worried she’ll miss her big moment. Dr. KittyCat must get quacking and figure out what’s wrong!Willow has two-color art inside! Supercute photographs of real animals combine with hand-drawn orange line art for a completely unique look.Praise for Posy the Puppy“Beatrix Potter meets Grey’s Anatomy as a feline medic tends to animals’ scraped ears, hurt ankles, and other bumps and bruises in this series opener.” —Publishers Weekly“Cuddly animals everywhere are lucky to have Dr. KittyCat on call.” —Kirkus Reviews
The Wimpy Kid Movie Diary (Dog Days Revised and Expanded Edition)
by Jeff KinneyIf you’ve ever wondered how a movie gets made, you’re not alone. Author and illustrator Jeff Kinney didn’t know either, but when his bestselling Diary of a Wimpy Kid series was turned into a live-action movie by 20th Century Fox, he learned how books get adapted for the screen in not one but three major motion pictures. Complete with photographs, script pages, storyboard sketches, costume designs, and original art by Jeff Kinney, The Wimpy Kid Movie Diary—now updated to include the new movie Diary of a Wimpy: Dog Days—is the perfect companion to the bestselling series.
Win or Die: Leadership Secrets from Game of Thrones
by Bruce Craven“When it comes to the most-anticipated business books of 2019, Win or Die: Leadership Secrets From Game of Thrones is the one to beat.”—Inc.A guide to leading without losing your head, inspired by the bestselling books and smash television series Game of Thrones. "When you play the game of thrones, you win or you die. There is no middle ground." —Cersei LannisterOne of the great joys of Game of Thrones is strategizing what bold moves you'd make in this bloody, volatile world—from the comfort of your living room. And one of the great terrors of being a leader is knowing your real world can be just as brutal—and offices bring no comfort.Every day you're presented with opportunities and challenges, and must decide which roads to follow, which risks to confront, when to deny an opportunity and when to pursue the call to adventure. And you won't know whether you'll profit or fail while you're in the thick of it. In Win or Die: Leadership Secrets from Game of Thrones, Bruce Craven brilliantly analyzes the journeys of the best and worst leaders in Westeros, so that leaders can create their own narratives of success.Craven considers beloved characters such as Ned Stark, Jon Snow, Daenerys Targaryen, and Tyrion Lannister as they make terrible decisions and fatal mistakes, but also achieve incredible victories and surprising successes, learning and growing along their (often bloody) ways. Readers will learn how to face conflict and build resilience, develop contextual and emotional intelligence, develop their vision, and more.This entertaining and accessible guide will show readers how to turn danger into opportunity, even when dragons threaten.
The Wind at My Back: Resilience, Grace, and Other Gifts from My Mentor, Raven Wilkinson
by Misty CopelandFrom celebrated ballerina and New York Times bestselling author Misty Copeland, a heartfelt memoir about her friendship with trailblazer Raven Wilkinson which captures the importance of mentorship, shared history, and honoring the past to ensure a stronger future.Misty Copeland made history as the first African-American principal ballerina at the American Ballet Theatre. Her talent, passion, and perseverance enabled her to make strides no one had accomplished before. But as she will tell you, achievement never happens in a void. Behind her, supporting her rise was her mentor Raven Wilkinson. Raven had been virtually alone in her quest to breach the all-white ballet world when she fought to be taken seriously as a Black ballerina in the 1950s and 60s. A trailblazer in the world of ballet decades before Misty&’s time, Raven faced overt and casual racism, hostile crowds, and death threats for having the audacity to dance ballet.The Wind at My Back tells the story of two unapologetically Black ballerinas, their friendship, and how they changed each other—and the dance world—forever. Misty Copeland shares her own struggles with racism and exclusion in her pursuit of this dream career and honors the women like Raven who paved the way for her but whose contributions have gone unheralded. She celebrates the connection she made with her mentor, the only teacher who could truly understand the obstacles she faced, beyond the technical or artistic demands.A beautiful and wise memoir of intergenerational friendship and the impressive journeys of two remarkable women, The Wind at My Back captures the importance of mentorship, of shared history, and of respecting the past to ensure a stronger future.
The Wind in the Reeds: A Storm, A Play, and the City That Would Not Be Broken
by Wendell Pierce Rod DreherFrom acclaimed actor and producer Wendell Pierce, an insightful and poignant portrait of family, New Orleans and the transforming power of art. <P><P> On the morning of August 29, 2005, Hurricane Katrina barreled into New Orleans, devastating many of the city's neighborhoods, including Pontchartrain Park, the home of Wendell Pierce's family and the first African American middle-class subdivision in New Orleans. <P>The hurricane breached many of the city's levees, and the resulting flooding submerged Pontchartrain Park under as much as 20 feet of water. Katrina left New Orleans later that day, but for the next three days the water kept relentlessly gushing into the city, plunging eighty percent of New Orleans under water. Nearly 1,500 people were killed. Half the houses in the city had four feet of water in them--or more. There was no electricity or clean water in the city; looting and the breakdown of civil order soon followed. Tens of thousands of New Orleanians were stranded in the city, with no way out; many more evacuees were displaced, with no way back in. Pierce and his family were some of the lucky ones: They survived and were able to ride out the storm at a relative's house 70 miles away. When they were finally allowed to return, they found their family home in tatters, their neighborhood decimated. Heartbroken but resilient, Pierce vowed to help rebuild, and not just his family's home, but all of Pontchartrain Park. In this powerful and redemptive narrative, Pierce brings together the stories of his family, his city, and his history, why they are all worth saving and the critical importance art played in reuniting and revitalizing this unique American city.From the Hardcover edition.
A Windfall of Musicians
by Dorothy Lamb CrawfordThis book is the first to examine the brilliant gathering of composers, conductors, and other musicians who fled Nazi Germany and arrived in the Los Angeles area. Musicologist Dorothy Lamb Crawford looks closely at the lives, creative work, and influence of sixteen performers, fourteen composers, and one opera stage director, who joined this immense migration beginning in the 1930s. Some in this group were famous when they fled Europe, others would gain recognition in the young musical culture of Los Angeles, and still others struggled to establish themselves in an environment often resistant to musical innovation. Emphasizing individual voices, Crawford presents short portraits of Igor Stravinsky, Arnold Schoenberg, and the other musicians while also considering their influence as a group--in the film industry, in music institutions in and around Los Angeles, and as teachers who trained the next generation. The book reveals a uniquely vibrant era when Southern California became a hub of unprecedented musical talent.
Window Poems
by Wendell BerryComposed while Wendell Berry looked out the multipaned window of his writing studio, this early sequence of poems contemplates Berry’s personal life as much as it ponders the seasons he witnessed through the window. First designed and printed on a Washington hand press by Bob Barris at the Press on Scroll Road, Window Poems includes elegant wood engravings by Wesley Bates that complement the reflective and meditative beauty of Berry’s poems.
Window Shopping: Cinema and the Postmodern
by Anne FriedbergDeparting from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences—photography, urban strolling, panorama and diorama entertainments—anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies.Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture.A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture.
Windows Media 9 Series by Example
by Nels JohnsonVideographers can harness the potential that WM9 offers to deliver high-quality video and multimedia via DVD and over the Internet. Illustrated examples and tutorials demonstrate the basic functionality of WM9 as well as the options available to advanced users who wish to design new applications with the software development kit. Professional videographers will find this book to be a practical way to learn how to set up players, encoders, and servers and how to capture and compress video so they can use WM9 with the applications they use every day, including Powerpoint, Premiere, After Effects, and Avid.
Windswept & Interesting: My Autobiography
by Billy ConnollyWINNER OF THE 2022 BRITISH BOOK AWARDS AUDIOBOOK OF THE YEAR: NON-FICTIONThe funny, frank and full autobiography of the nation's favourite comedian.'It's the first time I've done this. Other people have written about me - or for me - but this time it's just my own life in my own words'In his first full-length autobiography, comedy legend and national treasure Billy Connolly reveals the truth behind his windswept and interesting life.Born in a tenement flat in Glasgow in 1942, orphaned by the age of 4, and a survivor of appalling abuse at the hands of his own family, Billy's life is a remarkable story of success against all the odds.Billy found his escape first as an apprentice welder in the shipyards of the River Clyde. Later he became a folk musician - a 'rambling man' - with a genuine talent for playing the banjo. But it was his ability to spin stories, tell jokes and hold an audience in the palm of his hand that truly set him apart. As a young comedian Billy broke all the rules. He was fearless and outspoken - willing to call out hypocrisy wherever he saw it. But his stand-up was full of warmth, humility and silliness too. His startling, hairy 'glam-rock' stage appearance - wearing leotards, scissor suits and banana boots - only added to his appeal.It was an appearance on Michael Parkinson's chat show in 1975 - and one outrageous story in particular - that catapulted Billy from cult hero to national star. TV shows, documentaries, international fame and award-winning Hollywood movies followed. Billy's pitch-perfect stand-up comedy kept coming too - for over 50 years, in fact - until a double diagnosis of cancer and Parkinson's Disease brought his remarkable live performances to an end. Since then he has continued making TV shows, creating extraordinary drawings... and writing.Windswept and Interesting is Billy's story in his own words. It is joyfully funny - stuffed full of hard-earned wisdom as well as countless digressions on fishing, farting and the joys of dancing naked. It is an unforgettable, life-affirming story of a true comedy legend.'I didn't know I was Windswept and Interesting until somebody told me. It was a friend who was startlingly exotic himself. He'd just come back from Kashmir and was all billowy shirt and Indian beads. I had long hair and a beard and was swishing around in electric blue flairs.He said: "Look at you - all windswept and interesting!"I just said: "Exactly!"After that, I simply had to maintain my reputation...'(P)2021 Hodder & Stoughton Limited
Windswept & Interesting: My Autobiography
by Billy ConnollyIn his first full-length autobiography, comedy legend and national treasure Billy Connolly reveals the truth behind his windswept and interesting life.Born in a tenement flat in Glasgow in 1942, orphaned by the age of 4, and a survivor of appalling abuse at the hands of his own family, Billy's life is a remarkable story of success against all the odds.Billy found his escape first as an apprentice welder in the shipyards of the River Clyde. Later he became a folk musician - a 'rambling man' - with a genuine talent for playing the banjo. But it was his ability to spin stories, tell jokes and hold an audience in the palm of his hand that truly set him apart.As a young comedian Billy broke all the rules. He was fearless and outspoken - willing to call out hypocrisy wherever he saw it. But his stand-up was full of warmth, humility and silliness too. His startling, hairy 'glam-rock' stage appearance - wearing leotards, scissor suits and banana boots - only added to his appeal.It was an appearance on Michael Parkinson's chat show in 1975 - and one outrageous story in particular - that catapulted Billy from cult hero to national star. TV shows, documentaries, international fame and award-winning Hollywood movies followed. Billy's pitch-perfect stand-up comedy kept coming too - for over 50 years, in fact - until a double diagnosis of cancer and Parkinson's Disease brought his remarkable live performances to an end. Since then he has continued making TV shows, creating extraordinary drawings... and writing.Windswept and Interesting is Billy's story in his own words. It is joyfully funny - stuffed full of hard-earned wisdom as well as countless digressions on fishing, farting and the joys of dancing naked. It is an unforgettable, life-affirming story of a true comedy legend.'I didn't know I was Windswept and Interesting until somebody told me. It was a friend who was startlingly exotic himself. He'd just come back from Kashmir and was all billowy shirt and Indian beads. I had long hair and a beard and was swishing around in electric blue flairs.He said: "Look at you - all windswept and interesting!"I just said: "Exactly!"After that, I simply had to maintain my reputation...'
Windswept & Interesting: My Autobiography
by Billy ConnollyIn his first full-length autobiography, comedy legend and national treasure Billy Connolly reveals the truth behind his windswept and interesting life.Born in a tenement flat in Glasgow in 1942, orphaned by the age of 4, and a survivor of appalling abuse at the hands of his own family, Billy's life is a remarkable story of success against all the odds.Billy found his escape first as an apprentice welder in the shipyards of the River Clyde. Later he became a folk musician - a 'rambling man' - with a genuine talent for playing the banjo. But it was his ability to spin stories, tell jokes and hold an audience in the palm of his hand that truly set him apart.As a young comedian Billy broke all the rules. He was fearless and outspoken - willing to call out hypocrisy wherever he saw it. But his stand-up was full of warmth, humility and silliness too. His startling, hairy 'glam-rock' stage appearance - wearing leotards, scissor suits and banana boots - only added to his appeal.It was an appearance on Michael Parkinson's chat show in 1975 - and one outrageous story in particular - that catapulted Billy from cult hero to national star. TV shows, documentaries, international fame and award-winning Hollywood movies followed. Billy's pitch-perfect stand-up comedy kept coming too - for over 50 years, in fact - until a double diagnosis of cancer and Parkinson's Disease brought his remarkable live performances to an end. Since then he has continued making TV shows, creating extraordinary drawings... and writing.Windswept and Interesting is Billy's story in his own words. It is joyfully funny - stuffed full of hard-earned wisdom as well as countless digressions on fishing, farting and the joys of dancing naked. It is an unforgettable, life-affirming story of a true comedy legend.'I didn't know I was Windswept and Interesting until somebody told me. It was a friend who was startlingly exotic himself. He'd just come back from Kashmir and was all billowy shirt and Indian beads. I had long hair and a beard and was swishing around in electric blue flairs.He said: "Look at you - all windswept and interesting!"I just said: "Exactly!"After that, I simply had to maintain my reputation...'
Wine, Women and Words (American Autobiography Ser.)
by Billy RoseMeet the Governor who read the Bible to Sally Rand; English Bob, the nose-biter, and all the luscious damozels, in this fabulous potpourri of stories by Billy Rose, author of the syndicated column PITCHING HORSESHOES.Here is the magic that won 18,000,000 newspaper readers for Billy Rose, the little guy who has crowded into one lifetime such unusual distinctions as (1) giving dictation to President Wilson, (2) combining dampness and damozels into the world’s first Aquacade, (3) going into the nightclub business because he wanted to wear a black hat and meet some girls.“The contents of this book could almost be summarized on a picture-postcard: ‘Having a wonderful time. Wish you were here.’ But Billy Rose does more than wish you were there. He takes you there and lets you share the fun.”—Deems Taylor“Billy Rose is New York’s most sparkling troubadour. Billy came out of a bonfire called Broadway. His book is full of its quick blaze, its sudden warmth and seven wonders.”—Ben Hecht“To me, Billy Rose is the Uncle Remus of Broadway. His book combines nostalgic incident with notes on a weird array of characters. If the Book-of-the-Month doesn’t take it, Billy ought to buy his own month and show them.”—Fred Allen
Winfield's Walnut Valley Festival
by Seth Bate Dan Crary Beppe Gambetta John McCutcheon Orin FriesenLocal historian Seth Bate tells the story of the Walnut Valley Festival with reflections from staff, emcees, performers, campers, and characters from throughout its history.The Festival was launched in 1972 when a guitar maker, a farmer, and a businessman built their own music festival from the ground up. It has made the small town of Winfield into an annual destination for acoustic musicians and music lovers from around the world and it has always been participatory, with the informal campsite pickin' as much a part of the event as the stage shows and instrumental contests. The Walnut Valley Festival has always been proud of its deep-rooted traditions, but most of all, it is a community celebration.
Winging It: Twenty-one extraordinary interviews from The Tommy Tiernan Show
by Tommy Tiernan'A great read' Brendan O'Connor, RTÉIn nearly three decades as a performer, Tommy Tiernan has never wanted to play it safe. So, when it came to doing a chat show, he threw out the rule book: going in blind, not knowing who would turn up. It could be a global star, like Adam Clayton, or a statesman like Michael D Higgins, or someone unknown to Tommy (and most of his audience), like autism awareness activist, Ciara-Beth Ni Ghriofa or geneticist Aoife McLysaght. It's high-wire stuff and makes for electrifying viewing. Winging It brings together twenty-one extraordinary interviews from The Tommy Tiernan Show on RTÉ One - a mix of the profound, the profane, the funny and the moving.Tommy's belief in honest conversation is at the heart of Winging It. Whether getting to grips with the finer points of boxing with World Champion Kellie Harrington or preserving history with archivist Catriona Crowe. Or talking God with old friend Michael Harding or mental health with Blindboy Boatclub. Or sitting with moments of pain in conversations about grief (Bob Geldof), FGM (Ifrah Ahmed) or drinking (Paul McGrath). It's all about curiosity, bravery and a willingness to listen.Winging It includes material that did not make the TV screen and the interviews are as gripping to read as they were to watch.'Tiernan is superb at forming a rapport ... Seeing his words written down, reveals a natural instinct for drawing people out' Business Post
The Winner!
by Florence Aquino KaufmanThe Winner! was first performed in 1965 at the Clinton Youth Center in New York City. Since then, it has toured schools, churches, and community centers, mostly in the New York area. The cast has always been multi-racial and consisted of amateurs who have participated in the Knickerbocker Creative Theatre workshops
The Winner Is . . . (Next Best Junior Chef #3)
by Charise Mericle Harper Aurélie Blard-QuintardThe thrilling final episode in the zesty series for fans of kids' cooking competitions. It's the season finale and only two contestants remain. Who will take the cake and earn the title of Next Best Junior Chef? Two talented junior chefs have sliced and diced their way into the finale of Next Best Junior Chef. This week's theme: innovation. Which junior chef will rise to the top and earn the title of Next Best Junior Chef? And whose goose is cooked? Two contestants compete on- and off-camera, but only one will win the whole enchilada. This is a finale you won't want to miss! Bonus: includes real cooking techniques for the aspiring young chef!
Winners and Losers
by Marcus Youssef James LongTwo friends pass the time together playing a made-up game in which they name people, places, or things and debate whether they are successful or not; in other words, whether they are winners or losers. Each friend seeks to defeat the other, and because one of these men grew up economically privileged and the other did not, the competition very quickly heats up.Marcus Youssef is associate artistic producer at Vancouver's NeWorld Theatre and teaches theater at Concordia University in Montreal.James Long has been making theater since 1995 and is artistic director of Theatre Replacement in Vancouver..
Winnie (Dancing) on Her Own
by Jennifer Richard JacobsonFor the first time since they were five, the girls didn't know how to be with one another. It was as if Winnie had said "I don't want to be in the club anymore." Threesomes are hard, everyone says, but since kindergarten, Vanessa, Winnie, Zoe--the End-of-the-Alphabet-Club--have done everything together: sleepovers, trips to the library, games at recess. Yet now, as the world of ballet enters their lives, Winnie fears she will lose her two best friends. Simply told, this early chapter book explores the mysteries and joys of friendship.
Winnie Lightner: Tomboy of the Talkies (Hollywood Legends Series)
by David L. LightnerWinnie Lightner (1899–1971) stood out as the first great female comedian of the talkies. Blessed with a superb singing voice and a gift for making wisecracks and rubber faces, she rose to stardom in vaudeville and on Broadway. Then, at the dawn of the sound era, she became the first person in motion picture history to have her spoken words, the lyrics to a song, censored. In Winnie Lightner: Tomboy of the Talkies, David L. Lightner shows how Winnie Lightner's hilarious performance in the 1929 musical comedy Gold Diggers of Broadway made her an overnight sensation. She went on to star in seven other Warner Bros. features. In the best of them, she was the comic epitome of a strident feminist, dominating men and gleefully spurning conventional gender norms and moral values. So tough was she, the studio billed her as “the tomboy of the talkies.” When the Great Depression rendered moviegoers hostile toward feminism, Warner Bros. tried to craft a new image of her as glamorous and sexy. Executives assigned her contradictory roles in which she was empowered in the workplace but submissive to her male partner at home. The new persona flopped at the box office, and Lightner's stardom ended. In four final movies, she played supporting roles as the loudmouthed roommate and best friend of actresses Loretta Young, Joan Crawford, and Mona Barrie. Following her retirement in 1934, Lightner faded into obscurity. Many of her films were damaged or even lost entirely. At long last, this biography gives Winnie Lightner the recognition she deserves as a notable figure in film history, in women's history, and in the history of show business.
Winning Objections: A Mock Trial Guidebook
by Brian Pilchik Amanda Mundell Emily MillerThe soft-cover, 200+page guidebook is printed in gorgeous full color, providing nine chapters of non-stop objection resources. Inside, you'll find hundreds of transcripts, examples, and pro tips for making and defending against every kind of objection. It's the perfect size for tossing in your bag on the way to practice or referencing a cheat sheet at counsel table during trial.For attorneys who are new to objecting, the book teaches all of the basics, from relevance and hearsay to character evidence and expert opinions. For more advanced trial advocates, the book contains explanations of everything from "extrinsic evidence" to "forfeiture by wrongdoing," plus pro tips from former national champions and practicing trial attorneys that you can use at the highest levels of competition -- or, one day, at your first real trial.Whether you're new to mock trial or beginning your career as a practicing attorney, this guidebook will keep you two steps ahead of your opponents.
Winning the Global TV News Game (Routledge Library Editions: Broadcasting #39)
by Johnston Carla BrooksWinning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.
Winning Westeros: How Game of Thrones Explains Modern Military Conflict
by Max Brooks John Amble Ml Cavanaugh Jaym GatesSet in the fictitious world of Westeros, the hit television series Game of Thrones chronicles the bitter and violent struggle between the realm’s noble dynasties for control of the Seven Kingdoms. But this beloved fantasy drama has just as much to say about the successful strategies and real-life warfare waged in our own time and place. Winning Westeros brings together more than thirty of today’s top military and strategic experts, including generals and admirals, policy advisors, counterinsurgency tacticians, science fiction and fantasy writers, and ground‑level military officers, to explain the strategy and art of war by way of the Game of Thrones saga. Each chapter of Winning Westeros provides a relatable, outside‑the‑box way to simplify and clarify the complexities of modern military conflict. A chapter on the doomed butcher’s boy whom Arya Stark befriends by World War Z author Max Brooks poignantly reminds us of the cruel fate that civilians face during times of war. Another chapter on Jaqen H’ghar and the faceless men of Bravos explores the pivotal roles that stealth and intelligence play in battle. Whether considering the diplomatic prowess of Tyrion Lannister, the defiant leadership style of Daenerys Targaryen, the Battle of the Bastards and the importance of reserves, Brienne of Tarth and the increased role of women in combat, or dragons as weapons of mass destruction, Winning Westeros gives fans of Game of Thrones and aspiring military minds alike an inspiring and entertaining means of understanding the many facets of modern warfare. It is a book as captivating and enthralling as Game of Thrones itself.
Winning With Data: CRM and Analytics for the Business of Sports
by Fiona GreenFor many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.
Winning with Data in the Business of Sports: CRM and Analytics
by Fiona GreenNew technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.