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Transmedia Marketing: From Film and TV to Games and Digital Media (American Film Market Presents)
by Anne ZeiserTransmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
Satire, Humor, and Environmental Crises (Routledge Explorations in Environmental Studies)
by Massih Zekavat Tabea ScheelSatire, Humor, and Environmental Crises explores how satire and humor can be employed to address and mitigate ecological crises at individual and collective levels. Besides scientific and technological endeavors, solutions to ecological crises must entail social and communicative reform to persuade citizens, corporations, organizations, and policymakers to adopt more sustainable lifestyles and policies. This monograph reassesses environmental behavior and messaging and explores the promises of humorous and satiric communication therein. It draws upon a solid and interdisciplinary theoretical foundation to explicate the individual, social, and ecospheric determinants of behavior. Creative works of popular culture across various modes of expression, including The Simpsons, Last Week Tonight with John Oliver, and The New Yorker cartoons, are examined to illustrate the strong if underappreciated relationship between humor and the environment. This is followed by a discussion of the instruments and methodological subtleties involved in measuring the impacts of humor and satire in environmental advocacy for the purpose of conducting empirical research. More broadly, the book aspires to participate in urgent cultural and political discussions about how we can evaluate and intervene in the full diversity of environmental crises, engage a broad set of internal and external partners and stakeholders, and develop models for positive social and environmental transformations. This book will be of great interest to students and scholars interested in environmental humanities, communication science, psychology, and critical humor studies. It can further benefit environmental activists, policymakers, NGOs, and campaign organizers.
Austin in the Jazz Age
by Richard ZeladeThough renowned, Austin's contemporary music scene pales in comparison with the explosion of creative talent the city spawned during the Jazz Age. Dozens of musicians who started out in the capital city attained national and international fame--but music was just one form of artistic expression that marked that time of upheaval. World War I's death and destruction bred a vehement rejection of the status quo. In its place, an enthusiastic adherence to life lived without question or consequence took root. The sentiment found fertile soil in Austin, with the University of Texas at the epicenter. Students indulged in the debauchery that typified the era, scandalizing Austin and Texas at large as they introduced a freewheeling, individualistic attitude that now defines the city. Join author Richard Zelade in a raucous investigation of the day and its most outstanding and outlandish characters.
The Changing Faces of Journalism: Tabloidization, Technology and Truthiness (Shaping Inquiry in Culture, Communication and Media Studies)
by Barbie ZelizerThe collection is introduced with an essay by Barbie Zelizer and organized into three sections: how tabloidization affects the journalistic landscape; how technology changes what we think we know about journalism; and how ‘truthiness’ tweaks our understanding of the journalistic tradition. Short section introductions contextualise the essays and highlight the issues that they raise, creating a coherent study of journalism today.
Explorations in Communication and History (Shaping Inquiry in Culture, Communication and Media Studies)
by Barbie ZelizerWhen and how do communication and history impact each other? How do disciplinary perspectives affect what we know? Explorations in Communication and History addresses the link between what we know and how we know it by tracking the intersection of communication and history. Asking how each discipline has enhanced and hindered our understanding of the other, the book considers what happens to what we know when disciplines engage. Through a critical collection of essays written by top scholars in the field, the book addresses the engagement of communication and history as it applies to the study of technology, audiences and journalism. A comprehensive introduction by Barbie Zelizer contextualises these debates and makes a case for the importance of disciplinary engagement for teaching as well as research in media and cultural studies and each section has a brief introduction to contextualise the essays and highlight the issues they raise, making this an invaluable collection for students and scholars alike.
Building the Wall: The Play and Commentary (Oberon Modern Plays Ser.)
by Julian E. Zelizer Douglas S. Massey Robert Schenkkan Timothy Patrick McCarthyIn the tradition of Hamilton and Angels in America, a powerful, politically charged, dystopian drama that couldn’t be more timely. Written in a “white-hot fury” on the eve of the 2016 election, the stunning new play by Pulitzer Prize– and Tony Award–winning dramatist Robert Schenkkan is creating a nationwide sensation. Bypassing the usual development path for plays, it has been signed up to open in five theaters across America in a National New Play Network Rolling World Premiere, starting in Los Angeles (March) and Denver (April) and continuing in the Washington, DC, area, Tucson, and Miami, with more productions to follow, including in Santa Fe and New York City. Building the Wall lays out in a harrowing drama the consequences of Donald Trump’s anti-immigration campaign rhetoric turned into federal policy. Two years from now, that policy has resulted in the mass round-up of millions of illegal aliens, with their incarceration overflowing into private prisons and camps reminiscent of another century. The former warden for one facility is awaiting sentencing for what happened under his watch. In a riveting interview with a historian who has come seeking the truth, he gradually reveals how the unthinkable became the inevitable, and the faceless illegals under his charge became the face of tragedy. The play is accompanied by commentary from three prominent scholars: on the real purpose of the border wall, our dark nativist history of restricting immigration, and the tradition of political protest in art.
Goddess of Love Incarnate: The Life of Stripteuse Lili St. Cyr.
by Leslie ZemeckisLili St. Cyr was, in the words of legendary reporter Mike Wallace, the "highest paid stripteaser in America."<P><P> Wallace was so fascinated by Lili that out of all the presidents and celebrities he interviewed over a long career, towards the end of his life, she was the one he remained fixated on. Her beauty had that kind of effect.Lili St. Cyr, the one time queen of burlesque, led an incredible life -six marriages, romances with Orson Wells, Yul Brenner, Vic Damone, a number of suicide attempts, all alongside great fame and money. Yet despite her fierce will she lost it all; becoming a recluse in her final decades, she eked out a living selling old photos of herself living with magazines taped over her windows.Goddess of Love Incarnate will be the definitive biography of this legendary figure, done with the cooperation of Lili's only surviving relative. But the book does more than fascinate readers with stories of a byone era. St. Cyr was ahead of her time in facing the perils and prejudices of working women, and the book offers a portrait of a strong artistic figure who went against the traditional roles and mores expected of women at
Mediated: How The Media Shapes Your World And The Way You Live In It
by Thomas De ZengotitaA provocative, eye-opening look at the way media shapes every aspect of our lives. Just when you thought there was nothing new to say about the media, along comes a book that transcends the conventional wisdom with an original vision, one that unites our most intimate personal concerns with far-reaching historical trends in an accessible way. From Princess Diana's funeral to the prospect of mass terror, from oral sex in the Oval Office to cowboy politics in distant lands, from high school cliques to marital therapy, from hip-hop nation to climbing Mt. Everest, from blogs to reality TV to the Weather Channel, Mediated takes us on a tour of every department of our media-saturated society. And at every turn we see ourselves as we are, immersed in options, surrounded by representations, driven to unprecedented levels of self-consciousness-and obliged by these circumstances to transform our very lives into performances. Sophisticated, satirical, sometimes searing, ultimately forgiving, Mediated tackles everything we take for granted and reintroduces us to it all as if for the first time. You'll laugh, you'll squirm, you'll agree, you'll object-but you'll find more Aha! moments packed into fewer pages than you've ever come across before.
Marilyn in Fashion: The Enduring Influence of Marilyn Monroe
by George Zeno Christopher NickensFifty years after her death, Marilyn remains an incandescent movie star, legendary sex symbol, and a woman whose private life fascinates the public--but the story never before showcased is Marilyn Monroe's enduring impact on fashion. <P><P>From the pink satin "Diamonds Are a Girl's Best Friend" gown, to the pleated white dress from The Seven Year Itch to the revealing nude sheath worn to sing "Happy Birthday" to JFK, Marilyn created endless unforgettable looks. Before they were household names, she wore Ferragamo pumps, carried Gucci bags and wore the designs of Oleg Cassini, Norman Norell, Emilio Pucci and Jean Louis. In an era of Peter Pan collars, poodle skirts, and repressed sexuality, Marilyn's sexy style and ability to spot up-and-coming designers made her a fashion visionary. Marilyn in Fashion traces the evolution of her style, from wholesome sweetness early in her career, to sex kitten looks in the '50s, to elegant sophistication in the last years of her life. The text details the designers of her ensembles, where she wore them, and their influence on fashion. Behind-the-scenes stories reveal how the star often worked closely with designers to create looks befitting the Marilyn Monroe image. Illustrated with hundreds of rare and never-before-published photos, Marilyn in Fashion fabulously traces the style evolution of the ultimate Hollywood icon.
Gangsta Rap
by Benjamin ZephaniahSchool, what school? My name is X-Ray-X So be careful how you flex I used to freestyle in me bedroom. But me daddy got me vex. The teacher kicked me out of the classroom. Now I'm rapping in The Rex. Ray has trouble at home and trouble at school. It's the last straw for everyone when Ray and his friends Prem and Tyrone are permanently suspended. But they know what they want, more than most, perhaps. Their headmaster decides to give them a second chance, a chance to live their dream of forming a rap group. Through a specialized social program, the boys are taught the business of the music industry, what it takes to record an album, and how to lay down a track. Within weeks they have become the Positive Negatives, and within a few months they have signed a record deal and are on their way to the top. But their dream soon becomes a nightmare as violence escalates around them. Suddenly, not only their careers but their very lives are at stake. The Positive Negatives are determined to prove that you don't need to be a gangster to be a great rapper.
The Life and Rhymes of Benjamin Zephaniah: The Autobiography
by Benjamin Zephaniah*BBC Radio 4 Book of the Week* Benjamin Zephaniah, who has travelled the world for his art and his humanitarianism, now tells the one story that encompasses it all: the story of his life. In the early 1980s when punks and Rastas were on the streets protesting about unemployment, homelessness and the National Front, Benjamin&’s poetry could be heard at demonstrations, outside police stations and on the dance floor. His mission was to take poetry everywhere, and to popularise it by reaching people who didn&’t read books. His poetry was political, musical, radical and relevant. By the early 1990s, Benjamin had performed on every continent in the world (a feat which he achieved in only one year) and he hasn&’t stopped performing and touring since. Nelson Mandela, after hearing Benjamin&’s tribute to him while he was in prison, requested an introduction to the poet that grew into a lifelong relationship, inspiring Benjamin&’s work with children in South Africa. Benjamin would also go on to be the first artist to record with The Wailers after the death of Bob Marley in a musical tribute to Nelson Mandela.The Life and Rhymes of Benjamin Zephaniah is a truly extraordinary life story which celebrates the power of poetry and the importance of pushing boundaries with the arts.
Violence and Resistance, Art and Politics in Colombia
by Stephen Zepke Nicolás Alvarado CastilloThis book explores the historical and contemporary connections between art and politics in Colombia. These relations are unique because of the ways in which they are saturated by violence, as the country has passed through conquest, struggles for Independence, fighting between political factions, civil war, paramilitaries, narco-traffickers and state violence. This seemingly unending stream of violence gives art in Colombia one of its main themes. The lavishly illustrated essays, written by Colombian authors, examine Colombian visual arts, music, theatre, literature, cinema, indigenous arts, popular culture, militant publications and recent protest movements, analysing them with tools drawn from contemporary philosophy and theory. Approaches include decolonisation theory, cosmopolitics, anthropology after the ontological turn, Colombian philosophy, feminism, and French theory. The essays all offer powerful understandings of how art has not only been complicit in perpetuating political violence in Colombia, but also how it has been a vital form of analysis and resistance.
The Cultural Politics of One-to-One Performance: Strange Duets
by Rachel ZerihanThis monograph is the first study to critically examine works of performance made for an audience of one. Despite being a prolific feature of the performance scene since the turn of the millennium, critical writing about this area of contemporary practice remains scarce. This book proposes a genealogy of the curious relationship between solo performer and lone spectator through lineages in the histories of live art, visual art and theatre practices. Drawing on one-to-one performances by artists including Marilyn Arsem, Oreet Ashery, Franko B, Rosana Cade, Jess Dobkin, Karen Finley, David Hoyle, Adrian Howells, Kira O’Reilly, Barbara T Smith and Julie Tolentino, Rachel Zerihan produces research that is both affective and critical. This performance analysis proposes four frameworks through which to examine the significance and challenge of this work: cathartic, social, explicit and economic. One-to-one performance is proposed as a rich portal for examining the cultural politics of contemporary society. The book will appeal to students and scholars from performance studies, theatre, visual art and cultural studies.
Television Production Handbook
by Herbert ZettlIn Herbert Zettl's field-defining text TELEVISION PRODUCTION HANDBOOK, the author emphasizes how production proceeds in the digital age -- from idea to image -- and how it moves through the three major phases, from preproduction to production to postproduction. In this context, you will learn about the necessary tools, examine what they can and cannot do, and explore how they are used to ensure maximum efficiency and effectiveness. This edition also features the latest digital equipment and production techniques, including HDV and HDTV.
Television Production Handbook
by Herbert ZettlThis practical textbook explains the basic workings behind the television camera, studio lighting equipment, microphones, and the video recording system, then outlines the job duties performed by graphic designers, the technical crew, news production personnel, floor managers, producers, and directors. The ninth edition adds a section on high definition video. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
Television Production Handbook (Twelfth Edition)
by Herbert ZettlIn the field-defining text TELEVISION PRODUCTION HANDBOOK, author Herbert Zettl emphasizes how production proceeds in the digital age-from idea to image-and how it moves through the three major phases, from preproduction to production to postproduction. In this context, readers will learn about the necessary tools, examine what they can and cannot do, and explore how they are used to ensure maximum efficiency and effectiveness. This edition features the latest digital equipment and production techniques, including including stereo 3D, 3D camcorders, 4K and 8K digital cinema cameras, portable switchers, LED lighting instruments, and digital lighting control systems.
Video Basics
by Herbert ZettlReflecting the latest from real-world practice, VIDEO BASICS, 8th Edition, by Emmy award-winning producer, director, and innovator Herbert Zettl delivers the most authoritative, current, and technically accurate guide to video production available. Concise yet thorough, the text moves you quickly from video concepts and processes to production tools and techniques, and -- ultimately -- the production environment (studio and field, indoors and out) and its effects. A more conceptual framework helps you progress from the idea (what to create) to the image (how to create) on video. In addition, the accompanying MindTap digital experience helps you ensure your course success with a range of interactive study tools.
Video Basics
by Herbert ZettlHerbert Zettl draws on his expertise and field experience to bring you the sixth edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video. Contrary to the previous editions of VIDEO BASICS, which reflected the transition from analog to digital technology, VIDEO BASICS, 6th Edition, acknowledges that digital video is a firmly established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use.
Video Basics 7
by Herbert ZettlHerbert Zettl draws on his expertise and field experience to bring you the seventh edition of VIDEO BASICS, the handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video.
The Day I Turned Uncool
by Dan ZevinSooner or later, each of us must face the day we develop a disturbing new interest in lawn care; the day we order sauvignon blanc instead of Rolling Rock; the day we refuse to see any concert where we cannot sit down. Sooner or later, each of us must face the day we turn uncool. Dan Zevin, who “was never exactly Fonz-like to begin with,” is having a hilariously hard time moving from his twenties to his thirties, and he confesses everything in these comic not-coming-of-age tales. As he shamefully employs his first cleaning lady, becomes abnormally attached to his dog, and commits flagrant acts of home improvement, Dan’s headed for an early midlife crisis—and a better-late-than-never revelation: Growing up is really nothing to be reluctant about. In fact, it’s very cool.
I'll Sleep When I'm Dead: The Dirty Life and Times of Warren Zevon
by Crystal ZevonWhen Warren Zevon died in 2003, he left behind a rich catalog of dark, witty rock 'n' roll classics, including "Lawyers, Guns and Money," "Excitable Boy," and the immortal "Werewolves of London." He also left behind a fanatical cult following and veritable rock opera of drugs, women, celebrity, genius, and epic bad behavior. As Warren once said, "I got to be Jim Morrison a lot longer than he did."Narrated by his former wife and longtime co-conspirator, Crystal Zevon, this intimate and unusual oral history draws on interviews with Bruce Springsteen, Stephen King, Bonnie Raitt, and numerous others who fell under Warren's mischievous spell. Told in the words and images of the friends, lovers, and legends who knew him best, I'll Sleep When I'm Dead captures Warren Zevon in all his turbulent glory.
The Politics of Iranian Cinema: Film and Society in the Islamic Republic (Iranian Studies)
by Saeed Zeydabadi-NejadIran has undergone considerable social upheaval since the revolution and this has been reflected in its cinema. Drawing on first-hand interviews and detailed ethnographic research, this book explores how cinema is engaged in the dynamics of social change in contemporary Iran. The author not only discusses the practices of regulation and reception of films from major award winning directors but also important mainstream filmmakers such as Hatamikia and Tabizi. Contributing to ethnographic accounts of Iranian governance in the field of culture, the book reveals the complex behind-the-scenes negotiations between filmmakers and the authorities which constitute a major part of the workings of film censorship. The author traces the relationship of Iranian cinema to recent social/political movements in Iran, namely reformism and women’s movement, and shows how international acclaim has been instrumental in filmmakers’ engagement with matters of political importance in Iran. This book will be a valuable tool for courses on film and media studies, and will provide a significant insight into Iranian cultural politics for students of cultural studies and anthropology, Middle Eastern and Iranian studies.
Elastic Language in Persuasion and Comforting: A Cross-Cultural Perspective
by Grace Zhang Vahid ParvareshThis innovative book examines the discourse of reality television, and the elasticity of language in the popular talent show The Voice from a cross-cultural perspective. Analysing how and why elastic language is used in persuasion and comforting, a comparison between Chinese and English is made, and the authors highlight the special role that elastic language plays in effective interactions and strategic communication. Through the lens of the language variance of two of the world’s most commonly spoken languages, the insights and resources provided by this book are expected to advance knowledge in the fields of contrastive pragmatics and cross-cultural communication, and inform strategies in bridging different cultures. This study highlights the need to give the elastic use of language the attention it deserves, and reveals how language is non-discrete and strategically stretchable. This book will be of interest to academics and postgraduate students engaged in elastic/vague language studies, cross-cultural pragmatics, media linguistics, discourse analysis, sociolinguistics and communication studies.
Advanced Sensing Techniques for Cognitive Radio (SpringerBriefs in Electrical and Computer Engineering)
by Wei Zhang Guodong Zhao Shaoqian LiThis SpringerBrief investigates advanced sensing techniques to detect and estimate the primary receiver for cognitive radio systems. Along with a comprehensive overview of existing spectrum sensing techniques, this brief focuses on the design of new signal processing techniques, including the region-based sensing, jamming-based probing, and relay-based probing. The proposed sensing techniques aim to detect the nearby primary receiver and estimate the cross-channel gain between the cognitive transmitter and primary receiver. The performance of the proposed algorithms is evaluated by simulations in terms of several performance parameters, including detection probability, interference probability, and estimation error. The results show that the proposed sensing techniques can effectively sense the primary receiver and improve the cognitive transmission throughput. Researchers and postgraduate students in electrical engineering will find this an exceptional resource.
Postsocialism and Cultural Politics: China in the Last Decade of the Twentieth Century
by Xudong ZhangIn Postsocialism and Cultural Politics, Xudong Zhang offers a critical analysis of China's "long 1990s," the tumultuous years between the 1989 Tiananmen Square crackdown and China's entry into the World Trade Organization in 2001. The 1990s were marked by Deng Xiaoping's market-oriented reforms, the Taiwan missile crisis, the Asian financial crisis, and the end of British colonial rule of Hong Kong. Considering developments including the state's cultivation of a market economy, the aggressive neoliberalism that accompanied that effort, the rise of a middle class and a consumer culture, and China's entry into the world economy, Zhang argues that Chinese socialism is not over. Rather it survives as postsocialism, which is articulated through the discourses of postmodernism and nationalism and through the co-existence of multiple modes of production and socio-cultural norms. Highlighting China's uniqueness, as well as the implications of its recent experiences for the wider world, Zhang suggests that Chinese postsocialism illuminates previously obscure aspects of the global shift from modernity to postmodernity. Zhang examines the reactions of intellectuals, authors, and filmmakers to the cultural and political conflicts in China during the 1990s. He offers a nuanced assessment of the changing divisions and allegiances within the intellectual landscape, and he analyzes the postsocialist realism of the era through readings of Mo Yan's fiction and the films of Zhang Yimou. With Postsocialism and Cultural Politics, Zhang applies the same keen insight to China's long 1990s that he brought to bear on the 1980s in Chinese Modernism in the Era of Reforms.