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Contemporary Sport Marketing: Global perspectives (World Association for Sport Management Series)
by James J. Zhang Brenda G. PittsThe international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
The Global Football Industry: Marketing Perspectives (World Association for Sport Management Series)
by James J. Zhang Brenda G. PittsIn recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
Globalized Sport Management in Diverse Cultural Contexts (World Association for Sport Management Series)
by James J. Zhang Brenda G. PittsCross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context. Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation. Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.
Last Gamer Standing
by Katie ZhaoReady Player One meets the action of battle royale video games in this middle-grade sci-fi perfect for fans of Fortnite.In twelve-year-old Reyna Cheng's world, gaming is everything. Professional esports teams are the mainstream celebrities. Kids begin training from a young age, aspiring for the big leagues.Reyna is the up-and-coming junior amateur Dayhold gamer, competing in a VR battle royale against AI monsters and human players. But despite Reyna's rising popularity and skills, no one knows who she is. Gaming is still a boys' club and to protect herself against trolls and their harassment, she games the mysterious TheRuiNar.When Reyna qualifies for the Dayhold Junior Tournament, she knows she's got what it takes to win the championship title and the $10,000 prize. It's a chance to make a step forward towards her professional esports dreams and to help her family with the costs of her mother's hospital bills.But when she's blackmailed and threatened to be doxed by an anonymous troll, Reyna has to confront the toxic gaming community head-on.With her dreams and the cash prize on the line, it's game on!
Sport Policy in China (Routledge Research in Sport Politics and Policy)
by Jinming Zheng Shushu Chen Tien-Chin Tan Barrie HoulihanAcknowledging China’s established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country. With a focus on sport development in the most recent three decades, Sport Policy in China explores a wide range of topics in Chinese sport, including elite sport development, professional sports, major sports events, sport for all, the political context within which sport is interiorised and the distinctive sporting status of Hong Kong. It examines the debates around policy, globalisation, diplomacy and soft power, as well as the significance of the principle of ‘one country, two systems’. With international appeal, this book is a valuable resource for students and researchers in the fields of sport policy, sport management, sport development and sport sociology.
Around The World On Two Wheels: Annie Londonderry’s Extraordinary Ride (Playaway Adult Nonfiction Ser.)
by Peter ZheutlinPeter Zheutlin's thoroughly researched account will make you wish you'd been around to catch a glimpse of the extraordinary woman as she went wheeling by. --Bill Littlefield, National Public Radio's Only A GameUntil 1894 there were no female sport stars, no product endorsement deals, and no young mothers with the chutzpah to circle the globe on a bicycle. Annie Londonderry changed all of that. When Annie left Boston in June of that year, she was a brash young lady with a 42-pound bicycle, a revolver, a change of underwear, and a dream of freedom. She was also a feisty mother of three who had become the center of what one newspaper called "one of the most novel wagers ever made": a high-stakes bet between two wealthy merchants that a woman could not ride around the world on a bicycle. The epic journey that followed took the connection between athletics and commercialism to dizzying new heights, and turned Annie Londonderry into a symbol of women's equality. A vastly entertaining blend of social history, high adventure, and maverick marketing, Around the World on Two Wheels is an unforgettable portrait of courage, imagination, and tenacity. "Annie was a remarkable woman and well worth getting to know." --Booklist"A wonderful telling of one of the most intriguing, offbeat, and until now, lost chapters in the history of cycling." --David Herlihy, author of Bicycle: The History "A pleasant, affectionate portrait of a free spirit who pedaled her way out of Victorian constraints." --Kirkus Reviews"[A] charming and informative book." --Cape Cod Times"[An] incredible story. . .[a] fascinating book." --NextReads "[A] stirring tale. . .not only a must read, but a must have." --Western Writers of America Roundup Magazine"[A] remarkable saga." --The Winston-Salem (NC) Journal"[R]ead[s]. . .like a novel." --The Columbia (SC) State"[M]eticulously researched. . .illuminat[es] the feeling of a bygone era." --The Portsmouth (NH) Wire Peter Zheutlin has been chasing the story of his great-grandaunt Annie Londonderry for more than four years. He is an avid cyclist and a freelance journalist whose work appears regularly in the Boston Globe and the Christian Science Monitor. He has also written for the New York Times, the Los Angeles Times, the Washington Post, AARP Magazine, Bicycling, the New England Quarterly, and other publications. He lives in Needham, Massachusetts.
Spin: A Novel Based on a (Mostly) True Story
by Peter ZheutlinRide away on a 'round-the-world adventure of a lifetime—with only a change of clothes and a pearl-handled revolver—in this trascendent novel inspired by the life of Annie Londonderry.&“Bicycling has done more to emancipate women than anything else in the world.&”—Susan B. Anthony Who was Annie Londonderry? She captured the popular imagination with her daring &‘round the world trip on two wheels. It was, declared The New York World in October of 1895, &“the most extraordinary journey ever undertaken by a woman.&” But beyond the headlines, Londonderry was really Annie Cohen Kopchovsky, a young, Jewish mother of three small children, who climbed onto a 42-pound Columbia bicycle and pedaled away into history. Reportedly set in motion by a wager between two wealthy Boston merchants, the bet required Annie not only to circle the earth by bicycle in 15 months, but to earn $5,000 en route, as well. This was no mere test of a woman&’s physical endurance and mental fortitude; it was a test of a woman&’s ability to fend for herself in the world. Often attired in a man&’s riding suit, Annie turned every Victorian notion of female propriety on its head. Not only did she abandon, temporarily, her role of wife and mother (scandalous in the 1890s), she earned her way selling photographs of herself, appearing as an attraction in stores, and by turning herself into a mobile billboard. Zheutlin, a descendent of Annie, brilliantly probes the inner life and seeming boundless courage of this outlandish, brash, and charismatic woman. In a time when women could not vote and few worked outside the home, Annie was a master of public relations, a consummate self-promoter, and a skillful creator of her own myth. Yet, for more than a century her remarkable story was lost to history. In SPIN, this remarkable heroine and her marvelous, stranger-than-fiction story is vividly brought to life for a new generation.
Qi Gong: The 10-Minute Primer
by Qingjie ZhouQi Gong requires the utmost concentration to attain an almost meditative state.
Shaolin Quan
by Qingjie ZhouShaolin martial arts are gaining popularity in China and are based on the teachings of the once-mysterious Shaolin monks.
Politics and Identity in Chinese Martial Arts (Routledge Research in Sport, Culture and Society)
by Lu ZhouxiangChinese martial arts is considered by many to symbolise the strength of the Chinese and their pride in their history, and has long been regarded as an important element of Chinese culture and national identity. Politics and Identity in Chinese Martial Arts comprehensively examines the development of Chinese martial arts in the context of history and politics, and highlights its role in nation building and identity construction over the past two centuries. This book explores how the development of Chinese martial arts was influenced by the ruling regimes’ political and military policies, as well as the social and economic environment. It also discusses the transformation of Chinese martial arts into its modern form as a competitive sport, a sport for all and a performing art, considering the effect of the rapid transformation of Chinese society in the 20th century and the influence of Western sports. The text concludes by examining the current prominence of Chinese martial arts on a global scale and the bright future of the sport as a unique cultural icon and national symbol of China in an era of globalisation. Politics and Identity in Chinese Martial Arts is important reading for researchers, students and scholars working in the areas of Chinese studies, Chinese history, political science and sports studies. It is also a valuable read for anyone with a special interest in Chinese martial arts.
The Mind Inside Tai Chi: Sustaining a Joyful Heart (G - Reference, Information and Interdisciplinary Subjects)
by Henry ZhuangTai chi's big reward is a joyful heart We all know tai chi can be very rewarding if you keep doing it. That's the rub--consistently doing it!How do you keep your motivation high day after day, year after year?After more than thirty years of practicing tai chi chuan, author Henry Zhuang shares what has kept him with tai chi for so long, and how his tai chi evolved from a "mere exercise" to a rewarding path, improving his life and happiness. He promises this for you too!If you are considering tai chi, this book is for you. It will present a clear exploration of the benefits of tai chi, such as strength, balance, vitality, virtue, courage, and harmony. This will help you make the decision to get involved.If you already practice tai chi, you may need a boost to help you stay on track, overcoming obstacles in your progress.Tip: Simply doing the act, focusing on aerobic activity alone, is not enough. You must find ways to advance both your mind-set and your physical body. Achieving this shift will change your tai chi profoundly. It will move from a mere act of doing to a way of following your joyful heart.Get ready to make tai chi a happy lifelong experience.
The Mind Inside Yang Style Tai Chi: Lao Liu Lu 22-Posture Short Form (Mind Inside Tai Chi #2)
by Henry ZhuangThis is the anticipated follow-up to the author’s previous work, The Mind Inside Tai Chi (YMAA, 2015). In this edition he turns his attention to Yang style, guiding you through the 22-step form with an eye for detail and a love of nuance. “Tai chi is born from wuji, a state of emptiness,” Zhuang writes. “Empty the mind. There is no yin or yang, no you or others.” From this state of balance and grace, the author leads you through the Yang form, one step at a time. Illustrations with motion arrows guide your physical movements, while Zhuang’s “mind approach” helps you appreciate the subtleties of each posture. Rich descriptions and vivid imagery bring the art to life. • Begin with “nothing” by stilling the body and mind. • Channel your intent to stimulate the flow of chi. • Learn the entire 22-step Yang form. • Explore the “mind approach,” discovering a deeper understanding of each posture. The author instructs you on correct physical posture, footwork, weight distribution, and tempo. He also describes subtle aspects of the form, including vision, relaxation, and the flow of chi. This book includes: • The history and lineage of Yang style. • Photographs of the author performing each posture. • Motion arrows depicting the movements of the entire form. If you are unfamiliar with Yang style, The Mind Inside Yang Style Tai Chi is the perfect place to begin. If you are a longtime practitioner, Henry Zhuang’s insight will deepen your appreciation for this art.
TGF-Beta Signaling: Methods and Protocols (Methods in Molecular Biology #2488)
by Zhike Zi Xuedong LiuThis detailed volume is devoted to the recent development of quantitative experiments and computational methods driving new transforming growth factor beta (TGF-β) and other cell signaling knowledge. Many chapters cover quantitative assays for TGF-β signaling studies, with others exploring the increasing role of both modeling and computational methods. Written for the highly successful Methods in Molecular Biology series, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and up-to-date, TGF-Beta Signaling: Methods and Protocols serves as a vital resource for researchers seeking to move the TGF-β field into the quantitative realm.
Strategic Event Leveraging: Models, Practices and Prospects
by Dr Vassilios ZiakasThis book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Written by an experienced author well-known in the field of event management and leveraging, this book: - Examines the art of event leveraging and contributes to the literature by refining pertinent theory. - Presents and explains theoretical models of event leveraging and emergent derivative frameworks. - Reveals major practices, issues and lessons from literature and case studies. - Integrates disciplinary applications of event leveraging to further refine the theoretical perspective through an interdisciplinary lens. - Develops a comprehensive outlook of event leveraging as a means to sustainability. Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
Easy-Gaited Horses: Gentle, humane methods for training and riding gaited pleasure horses
by Lee Ziegler Rhonda Hart PoeEnjoy a comfortable long-distance ride on a well-trained gaited horse and you’ll be surprised at how easygoing these handsome animals can be. But unique challenges can arise when horse owners more familiar with the standard walk, trot, and canter try to train these complex and multigeared horses to gait correctly. Author Lee Ziegler guides riders through the finer points of developing and maintaining these extra gaits, using humane training methods that stress patience and good horsemanship.
Lower League Football in Crisis: Issues of Organisation and Legitimacy in England and Germany (Football Research in an Enlarged Europe)
by Daniel ZiescheWhile the field of football studies has produced an abundance of literature on professional, top-league football, there is little research output to do with the non-top level football. This book explores the relationship between the top and lower leagues, laying open the drastic schisms that exist between the different levels. The study links the developments at the top level of English and German football in the past 30 years to transformational processes in lower league football. Illustrating how the hegemonic status of top football weighs hard on the spheres below, it depicts how it also serves as a blueprint for lower league football clubs’ strategies in coping with a threefold dilemma of institutional legitimacy that shows itself in economic, cultural and social dimensions. Taking the different club structures in both national contexts as a starting point, it portrays both the efficacy of institutional frameworks and how these can be challenged from below. This research will be of interest to students and scholars across football studies, sports studies, the sociology of sport, and organisation studies.
The Bottom Line: Observations and Arguments on the Sports Business
by Andrew ZimbalistIn The Bottom Line, one of the foremost sports economists writing today, Andrew Zimbalist (National Pastime), analyzes the net value of sports. He examines motives for why owners buy franchises, the worth of the players and the profitability of teams, and the importance of publicly funded stadiums. In the essays collected here—which appeared in publications like The New York Times, Sports Business Journal, and The Wall Street Journal from 1998-2006—Zimbalist considers the current state of organized sports, from football and baseball to basketball, hockey, and soccer. He also addresses antitrust and labor relations issues, gender equity concerns, collegiate athletics, and the regulation of steroid use, providing readers with a better understanding of the business of sports and the sports business—and what makes both tick.
Circling the Bases: Essays on the Challenges and Prospects of the Sports Industry
by Andrew ZimbalistInCircling the Bases, leading sports economist Andrew Zimbalist continues his discussion and analysis of the major issues and challenges confronting the sports industry in the second decade of the 21st century. Presenting a general overview of the sports business at both the college and professional levels, this volume places concerns such as the antitrust status of sports leagues, The stalled progress of gender equity in college sports, And The control of Performance Enhancing Drugs in historical context. Zimbalist also provides a deeper understanding of how sports have fared and changed with the sharpening financial crisis and 2009 economic downturn-from the morphing role of salary caps and revenue distribution And The rapid escalation of college coaches' compensation To The financing of sports facilities And The economic impact of hosting the Olympic Games. InCircling the Bases, Zimbalist continues to show how the business of sports is evolving and how the sports industry is becoming more closely linked with the corporate sector and thus more vulnerable To The vicissitudes of the U. S. And world economies. Zimbalist deftly shows how sports are facing the uncertainties of the future and what the implications are for sports fans, players, owners, and leagues.
Circus Maximus
by Andrew ZimbalistAthletes compete for national honor in Olympic and World Cup games. But the road to these mega events is paved by big business. We all know who the winners on the field are-but who wins off the field?The numbers are staggering: China spent $40 billion to host the 2008 Summer Olympic Games in Beijing and Russia spent $50 billion for the 2014 Sochi Winter Games. Brazil's total expenditures are thought to have been as much as $20 billion for the World Cup this summer and Qatar, which will be the site of the 2022 World Cup, is estimating that it will spend $200 billion.How did we get here? And is it worth it? Those are among the questions noted sports economist Andrew Zimbalist answers in Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup. Both the Olympics and the World Cup are touted as major economic boons for the countries that host them, and the competition is fierce to win hosting rights. Developing countries especially see the events as a chance to stand in the world's spotlight.Circus Maximus traces the path of the Olympic Games and the World Cup from noble sporting events to exhibits of excess. It exposes the hollowness of the claims made by their private industry boosters and government supporters, all illustrated through a series of case studies ripping open the experiences of Barcelona, Sochi, Rio, and London. Zimbalist finds no net economic gains for the countries that have played host to the Olympics or the World Cup. While the wealthy may profit, those in the middle and lower income brackets do not, and Zimbalist predicts more outbursts of political anger like that seen in Brazil surrounding the 2014 World Cup.
Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup
by Andrew ZimbalistThe numbers are staggering: China spent $40 billion to host the 2008 Summer Olympic Games in Beijing and Russia spent $50 billion for the 2014 Sochi Winter Games. Brazil's total expenditures are thought to have been as much as $20 billion for the World Cup this summer and Qatar, which will be the site of the 2022 World Cup, is estimating that it will spend $200 billion. How did we get here? And is it worth it? Those are among the questions noted sports economist Andrew Zimbalist answers in Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup. Both the Olympics and the World Cup are touted as major economic boons for the countries that host them, and the competition is fierce to win hosting rights. Developing countries especially see the events as a chance to stand in the world's spotlight. Circus Maximus traces the path of the Olympic Games and the World Cup from noble sporting events to exhibits of excess. It exposes the hollowness of the claims made by their private industry boosters and government supporters, all illustrated through a series of case studies ripping open the experiences of Barcelona, Sochi, Rio, and London. Zimbalist finds no net economic gains for the countries that have played host to the Olympics or the World Cup. While the wealthy may profit, those in the middle and lower income brackets do not, and Zimbalist predicts more outbursts of political anger like that seen in Brazil surrounding the 2014 World Cup.
In the Best Interests of Baseball?: Governing the National Pastime
by Andrew ZimbalistIn the Best Interests of Baseball? is a thoughtful, balanced look at the impact of the ninth commissioner of baseball, Bud Selig, on the sport as well as an examination of the commissioner’s position in a historical context. The more controversial topics Andrew Zimbalist probes include the conflicts of interest arising from Selig’s original role as owner/commissioner; Selig’s response to the persistent steroids scandal; the commissioner’s role in promoting and marketing the sport; player relations and the collective-bargaining agreement; managing explosive conflicts among the owners; the game’s economic challenges; major changes made on Selig’s watch; and Selig’s growing compensation. Underlying this very public evaluation is a far more challenging question: given the legal, economic, and political architecture of Major League Baseball, can any commissioner act in the best interest of the game? Based on dozens of interviews with Selig, former president and chief operating officer of Major League Baseball Bob DuPuy, and scores of baseball insiders and interested outsiders, as well as on mountains of historic baseball documents, In the Best Interests of Baseball? challenges everything you thought you knew about the game, the Major Leagues, the players, the owners, and, most of all, the man at the helm. This edition includes a new preface and epilogue by the author discussing the developments in the baseball industry since 2005 and anticipating what lies ahead for the national pastime.
Whither College Sports: Amateurism, Athlete Safety, and Academic Integrity
by Andrew ZimbalistIntercollegiate athletics is under assault from all sides. Its economic model is yielding increasing and unsustainable deficits and widening inequality. Coaches and athletic directors are the highest paid employees at FBS universities (NCAA Division I Football Bowl Subdivision) by factors of five to ten, or more. Athletes are being cheated on their promised education, do not receive adequate medical care, and are not allowed to receive cash income. Substantial change, either toward reasserting the intended primacy of education for intercollegiate athletes or a further surrender to commercialism, is coming. This book lays out the starkly different paths that college sports reform can follow and what the ramifications will be on the athletes and on the institutions in which they are enrolled.
Funktionelle Anatomie: Grundlagen sportlicher Leistung und Bewegung
by Philipp Zimmer Hans-Joachim AppellWie funktioniert der menschliche aufrechte Gang? Welche Muskeln sind beteiligt? Wie werden die auf den Fuß einwirkenden Kräfte beim Lauf abgefedert? Experten erläutern hier alle grundlegenden und wichtigen Details zu Aufbau und Funktion des menschlichen Körpers: das Zusammenspiel der Bestandteile des Bewegungsapparates – Knochen, Sehnen und Muskeln, die Bewegungssteuerung und -kontrolle durch das Zentrale Nervensystem sowie alle für sportliche Leistung und Bewegung notwendigen Körpersysteme.Die 5. Auflage wurde komplett überarbeitet und enthält Prüfungsfragen, die über die App Springer Nature Flashcards abgerufen werden können. Der eigene Wissenstand zu einem Thema kann mittels Fragen und Antworten einfach und spielerisch abgefragt werden.