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100 Simple Secrets of the Best Half of Life

by David Niven

Practical advice on how to thrive in the second half of your life, based on scientific studies. The sixth book in the bestselling 100 Simple Secrets series. What do people who relish the second half of their lives do differently than those who dread getting older? Sociologists, therapists and psychiatrists have spent entire careers investigating the ins and outs of successful aging, yet their findings are inaccessible to ordinary people, hidden in obscure journals to be shared with other experts. Now the international bestselling author of The 100 Simple Secrets series has collected the most current and significant data from more than a thousand of the best scientific studies on the second half of life. These findings have been boiled down to one hundred essential ways to find and maintain joy, health, and satisfaction every day of your life. Each one is accompanied by a true story showing the results in action. The Baby Boomers are hitting retirement age. This upbeat, light approach will appeal to the enormous market of citizens grappling with the effects of becoming 'senior', looking to discover the positive benefits of aging beyond discount tickets at the movie theatre. Books about aging well continue to sell year in and year out. The Simple Secrets approach will stand out among the heavier self-help/psychology titles and will without a doubt become an affordable impulse and gifty mainstay in this category. A good inexpensive gift for parents and grandparents.

The 100 Simple Secrets of Successful People

by David Niven

What are the keys to success? Scientists have studied the traits, beliefs, and practices of successful people in all walks of life. But the answers they find wind up in stuffy academic journals aimed at other scientists. The 100 Simple Secrets of Successful People takes the best and most important research results from over a thousand studies and spells out the key findings in ways we can all understand. Each entry contains advice based on those findings, a real life example of what to do or not to do, and a telling statistic based on scientific research.

100 Simple Secrets of Healthy People: What Scientists Have Learned and How You Can Use it

by David Niven

The Simple Science of a Healthy LifeFrom fitness to diets to emotional health and longevity, what do people who feel and look healthy do differently than those who are overtired, depressed, or out of shape? Every day we face an avalanche of studies and statistics that tell us what we should or shouldn't eat, how long we need to exercise, or how to protect ourselves from secondhand smoke and the harmful rays from the sun. Not only are these studies often contradictory, but the actual scientific information is usually inaccessible.Moving beyond the myths and misinformation, the advice in these pages is not based on one person's opinions or one expert's study. For the first time the research available on the health of average Americans has been distilled into one hundred essential ways that we can become healthier and happier. Each of the core findings is accompanied by a real life example showing these results in action.Eat more often. Oxford University researchers found that people who ate five or six times a day had a 5 percent lower total cholesterol than average and were 45 percent more likely to be able to sustain their target weight than people who ate once or twice a day.Who says caffeine is bad for you? The majority of scientific evidence shows that, for a healthy adult, moderate quantities of caffeine (about three cups of coffee per day) pose no significant health risks.Home sweet home. People who described their home lives as satisfying were 24 percent more likely to live beyond normal life expectancy, according to a UCLA study.

100 Simple Secrets of Healthy People

by David Niven

The Simple Science of a Healthy Life From fitness to diets to emotional health and longevity, what do people who feel and look healthy do differently than those who are overtired, depressed, or out of shape? Every day we face an avalanche of studies and statistics that tell us what we should or shouldn't eat, how long we need to exercise, or how to protect ourselves from secondhand smoke and the harmful rays from the sun. Not only are these studies often contradictory, but the actual scientific information is usually inaccessible. Moving beyond the myths and misinformation, the advice in these pages is not based on one person's opinions or one expert's study. For the first time the research available on the health of average Americans has been distilled into one hundred essential ways that we can become healthier and happier. Each of the core findings is accompanied by a real life example showing these results in action. Eat more often. Oxford University researchers found that people who ate five or six times a day had a 5 percent lower total cholesterol than average and were 45 percent more likely to be able to sustain their target weight than people who ate once or twice a day. Who says caffeine is bad for you? The majority of scientific evidence shows that, for a healthy adult, moderate quantities of caffeine (about three cups of coffee per day) pose no significant health risks. Home sweet home. People who described their home lives as satisfying were 24 percent more likely to live beyond normal life expectancy, according to a UCLA study.

The 100 Simple Secrets of Happy People

by David Niven

Scientists and academics have spent entire careers investigating what makes people happy. But hidden in obscure scholarly journals and reports, their research is all too often inaccessible to ordinary people. Now the bestselling author of the 100 Simple Secrets series distills the scientific findings of over a thousand of the most important studies on happiness into easy-to-digest nuggets of advice. Each of the hundred practices is illustrated with a clear example and illuminated by a straightforward explanation of the science behind it to show you how to transform a ho-hum existence into a full and happy life. Believe in yourself: Across all ages, and all groups, a solid belief in one's own abilities increases life satisfaction by about 40 percent, and makes us happier both in our home lives and in our work lives. Turn off your TV: Watching too much TV can triple our hunger for more possessions, while reducing our personal contentment by about 5 percent for every hour a day we watch.

100 Simple Secrets of Happy Families: What Scientists Have Learned and How You Can Use It

by David Niven PhD

The Simple Science of a Happy FamilyFrom raising children to getting along with in-laws, what do people with close and loving families do differently than those with strained or unfulfilling relationships? Sociologists, therapists, and psychiatrists have spent entire careers investigating the ins and outs of family dynamics, yet their findings are inaccessible to ordinary people, hidden in obscure journals to be shared with other experts. Now, David Niven, the international bestselling author of The 100 Simple Secret series has collected the most current and significant data from more than a thousand of the best scientific studies on families and then spelled out the findings in plain English.The advice is based not on one person's unique experiences or opinions, but offers for the first time the research of noted scientists studying average American families. These findings have been boiled down to one hundred essential ways to find and maintain love, joy, and satisfaction in all family relationships. Each statistic is accompanied by a true story about a real family showing the results in action.Don't Forget the Past: Parents who share stories of family history with their children create higher levels of concern for family members and increase the likelihood of their children's happiness.No Price Tag: Once basic necessities are met, the increasing economic status of one's family has zero effect on the likelihood of feeling satisfied with life.Let Every Opinion Be Heard: Senior citizens having trouble living in their own homes are 84 percent more likely to be satisfied with their housing situation if they feel as if their concerns are an important part of selecting a new home or facility.The Greatest Gift: Life satisfaction is 72 percent more likely among those who feel content with their family life.

100 Side Hustles: Unexpected Ideas for Making Extra Money Without Quitting Your Day Job

by Chris Guillebeau

Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do. This unique guide features the startup stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, a confetti photographer, a group of friends who sell hammocks to support local economies, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents a colorful "idea book" filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income. With insights, takeaways, and photography that reveals the human element behind the hustles, this playbook covers every important step of launching a side hustle, from identifying underserved markets to crafting unique products and services that spring from your passions. Soon you'll find yourself joining the ranks of these innovative entrepreneurs--making money on the side while living your best life.

100 Secretos de las Parejas Felices, Los: Lo Que los Cientificos Han Descubierto y Como Puede Aplicarlo a Su Vida (100 Secretos Ser.)

by David Niven

La Ciencia de ser una Pareja Feliz )Qu_ cosas hacen que una pareja sea feliz? Los cientificos y acad_micos han pasado a_os investigando la naturaleza de las relaciones, los noviazgos, y el matrimonio, pero sus hallazgos tienden a quedar escondidas en diversas publicaciones acad_micas, sin jamfs llegar al alcance de la gente comun. Por eso, el aclamado autor de Los 100 Secretos de la Gente Feliz ha recolectado la informacion mfs significativa y reciente de los miles de estudios que se han hecho acerca de las relaciones, y la presenta de una manera clara y ffcil de comprender. Los consejos aqui contenidos no estfn basados en la experiencia o las opiniones de una persona en particular. Estfn basados en las investigaciones de reconocidos cientificos que estudias las vidas y los amores de los estadounidenses. Cada uno de los 100 secretos va ilustrado por una historieta que lo justifica. El amor es dificil de calcular. Los investigadores han comprobado de la edad, el presupuesto, la educacion y la religion de una persona no tienen nada que ver con el nivel de satisfaccion de una persona en una relacion. El siempre querer ganar puede llevar a una gran p_rdida. La gente que tiene un sentimiento de competitividad con su pareja, tienen 37 por ciento menos de posibilidades de sentir que estfn en una relacion que los satisface. Deje el pasado en el pasado. Mfs de 40 por ciento de la gente reporta que los celos de una relacion previa es una fuente de desacuerdo en la relacion actual.

Los 100 Secretos de las Familias Felices: Lo que los Científicos Han Descubierto y Cómo Puede Aplicarlo a Su Vida (100 Secretos Ser.)

by David Niven

La Ciencia de una Familia Feliz ¿Cuál es la diferencia entre las personas que tienen relaciones íntimas y cariñosas con sus familias, y aquellas que tienen relaciones tensas y frustrantes? Sociólogos, terapeutas y siquiatras se han pasado toda una vida investigando los pormenores de la dinámica familiar, pero sus hallazgos tienden a quedar ocultos en publicaciones académicas que sólo leen otros expertos. Ahora, David Niven, autor bestseller a nivel internacional de la serie Los 100 Secretos ha reunido la información más reciente e importante de más de mil estudios científicos que se han hecho acerca de familias. Niven nos explica estos descubrimientos en un lenguaje sencillo y fácil de comprender, resumiéndolo todo en cien consejos claves que nos ayudarán a encontrar y mantener el amor, la felicidad y la satisfacción en nuestras relaciones familiares. No olvide el pasado: Los padres que comparten la historia de su familia con sus hijos generan en ellos un alto nivel de interés por otros miembros de la familia y aumentan la probabilidad de que sus hijos sean felices. Sin precio: Una vez suplidas todas las necesidades básicas, la situación económica de su familia no tendrá ningún impacto sobre qué tan satisfechos se sienten con sus vidas. Escuche la opinión de todos: Las personas de edad que tienen dificultad viviendo solas tienen un 84 por ciento más de probabilidades de estar satisfechas con su situación de vivienda si sienten que su opinión es esencial a la hora de elegir un nuevo hogar. El mejor regalo: La gente que está contenta con su vida familiar tiene un 72 por ciento más de probabilidades de estar satisfecha con su vida en general.

100 Secretos de la Gente Saludable, Los: Lo que los Cientificos Han Descubierto y Como Puede Aplicarlo a Su Vida (100 Secretos)

by David Niven

La Ciencia de una Vida Saludable ¿Cuál es la diferencia entre las personas que se sienten y se ven saludables, y las que están cansadas o deprimidas y jamás están en forma? A diario enfrentamos una cantidad alarmante de estudios y estadísticas que nos dicen qué debemos y no debemos comer, cuánto tiempo tenemos que hacer ejercicio o cómo protegernos del humo de segunda mano y los dañinos rayos del sol. Pero estos estudios, además de ser contradictorios, suelen tener información científica literalmente incomprensible para el lector común. En este libro, David Niven nos hace el favor de resumir los millones de estudios que se han hecho acerca de la salud del ser humano, y de convertirlos en cien fáciles puntos que nos ayudarán a vivir más saludables y felices. Desmontando mitos comunes con consejos reales y aplicables, Niven nos explica la importancia de estos descubrimientos. Coma con frecuencia. Los investigadores de la universidad Oxford hallaron que las personas que comen cinco o seis veces al día tienen un 5 por ciento menos de colesterol que la persona media, y tienen un 45 por ciento más de posibilidades de mantener su peso ideal que las personas que sólo comen una o dos veces al día. ¿Quién dice que la cafeína es mala para la salud? La mayoría de los resultados científicos prueban que, para un adulto saludable, cantidades moderadas de cafeína (aproximadamente tres tazas de café al día) no presentan ningún riesgo a la salud. Hogar, dulce hogar. Según un estudio de la Universidad de California en Los Ángeles, aquellas personas que dicen tener una vida de hogar satisfactoria tienen un 24 por ciento más de posibilidades de vivir más que la expectativa normal de vida.

Los 100 Secretos de la Gente Feliz

by David Niven

Los científicos y académicos llevan años intentando descubrir qué es lo que hace feliz a la gente. Pero sus investigaciones tienden a quedar escondidas en diversas publicaciones académicas y científicas, sin jamás llegar al alcance de la gente común. Por eso, en Los 100 Secretos dela Gente Feliz, el científico social y psicólogo, David Niven, Ph. D. , nos presenta de manera clara y comprensiva, lo esencial de los miles de estudios científicos que se han hecho acerca de la felicidad. El autor ilustra con ejemplos y explicaciones, cada una de las cien técnicas, actitudes y costumbres que nos ayudan a transformar una vida mediocre y sin gracia, en una vida llena de felicidad. CREE EN TI MISMO: No importa la edad, el sexo o el origen: creer en sí mismo aumenta la satisfacción en la vida de un 40 por ciento, haciéndonos más felices tanto en la casa como en el trabajo. APAGA LA TELEVISIÓN: Mirar demasiada televisión puede triplicar nuestro antojo de posesiones, lo que reduce nuestro nivel de satisfacción personal de 5 por ciento por cada hora de televisión que miramos. NO OLVIDES DIVERTIRTE: La diversión es una de las cinco claves para llevar una vida satisfecha. La gente que se toma el tiempo de divertirse tiene 20 por ciento más de posibilidades de ser feliz, y 36 por ciento más de posibilidades de sentirse a gusto con su edad y la etapa en la que se encuentra en la vida.

100 Secretos de la Gente Exitosa, Los

by David Niven

En todas las épocas las personas han buscado el éxito y no siempre han obtenido buenos resultados. Este interesante libro indaga en las características de aquellos individuos que han logrado el éxito y da a conocer valiosas conclusiones en un lenguaje claro y directo, para que todos los lectores puedan ponerlos en práctica en su vida diaria. Entre los consejos más relevantes, el autor dice que tener metas bien definidas es vital para la autoconfianza. Asimismo, señala que la productividad es mayor cuando se trabaja con personas que tienen distintas opiniones. También presenta ejemplos como los de un deportista olímpico y el de un destacado profesional de la televisión. Además, afirma que un número significativo de ejecutivos exitosos sostienen que tener una buena vida familiar es decisivo para sus logros laborales y profesionales.

100 Regras Para Ser Feliz

by Beverley Doak Elvira Sousa

100 Regras para Ser Feliz é um livro de auto-ajuda inspirador onde pode encontrar tudo o que precisa de saber para ter uma vida feliz. Neste livro, vai descobrir respostas para muitos dos problemas da vida, o que vai ajudar não só a desenvolver a sua auto-estima como a dar mais significado e alegria à vida, tal como você merece. Na sua forma iluminada de estar no mundo, Beverley propõe sugestões práticas e estimulantes para sabermos lidar com os altos e baixos que o dia a dia nos pode trazer. Uma leitura inspiradora que nos motiva e nos deixa espiritualmente iluminados para sabermos enfrentar, com tranquilidade, todos os possíveis desafios da nossa vida.

100 Regole per Essere Felici

by Beverley Doak Valeria D'Ellena

Questo libro favoloso e d'ispirazione include le risposte a molti problemi della vita che riguardano la tua stima personale, per poter creare la vita significativa e divertente che meriti. Con illuminazione, Beverley fornisce suggerimenti pratici e che stimolano la riflessione su come affrontare gli alti e bassi che la vita di tutti i giorni può portare. Si tratta di una lettura ispiratrice, motivatrice che ti farà sentire spiritualmente illuminato e ti darà la capacità di camminare con facilità verso il domani.

100 Reglas Para Ser Feliz

by Beverley Doak Marcela Gutiérrez Bravo

Este fabuloso e inspirador libro de autoayuda incluye las respuestas a muchos problemas de la vida para ayudar a la autoestima y crear esa vida disfrutable y significativa que te mereces. Con claridad, Beverley brinda consejos prácticos y reflexivos para aprender a lidiar con las altas y bajas que trae el día a día. Se trata de una lectura inspiradora y motivacional que te dejará un sentimiento de claridad espiritual y te dará la habilidad de caminar a tus mañanas con mayor facilidad.

100 rebanadas de sabiduría empresarial

by Silvia Cherem

Reflexiones y lecciones de vida de Lorenzo Servitje, fundador de la panificadora más grande del mundo. Lorenzo Servitje fue uno de los empresarios mexicanos más destacados del siglo XX su prestigio como creador y fundador de BIMBO es internacional por su liderazgo e inigualable visión comercial. Con un estilo contundente, sincero en el fracaso y humilde en los grandes logros financieros, se revela en estas páginas el ideario de un hombre visionario que arriesgó estatus económico y fortuna para consolidar una empresa de alimentos con alcance en México y otros países del mundo. Silvia Cherem se vale de su buen ojo asertivo para destacar la calidad humana y la visión corporativa de don Lorenzo Servitje, gracias a su talento periodístico logra un testimonio valioso y conmovedor del empresario mexicano, quien, a su vez, nos muestra a una serie de emprendedores que, con él, forjaron casi de la nada un imperio competitivo basado en el trabajo infatigable y la lealtad al proyecto. 100 rebanadas de sabiduría empresarial no es sólo un recuento del crecimiento de la marca BIMBO, también ofrece una serie de lecciones de vida que nos hablan de la incertidumbre, las crisis económicas y cómo en su momento fueron revertidas para demostrar la audacia empresarial; devela la personalidad del hombre de negocios incansable, su lealtad con sus socios, así como su preocupación constante por las innovaciones y expansión en favor de la empresa y el indiscutible interés por mejorar la calidad de vida de los trabajadores.

100 Questions and Answers to Help You Land Your Dream iOS Job: Or to Hire the Right Candidate!

by Enrique López Mañas

Are you an iOS developer, looking forward to your next career move? Or are you interviewing for positions at your company or start-up? Either way, "100 Questions and Answers to help you land your Dream iOS Job" has been thought for you. With 100 Questions and Answers categorized by seniority and with reviews from some of the top iOS engineers worldwide, this book will level up how you make interviews for your favorite platform.

100% Naty: Manual de estilo de Naty Abascal con Vicente Gallart

by Vicente Gallart Naty Abascal

Naty Abascal nos descubre sus secretos para poder vestir con personalidad propia y no morir en el intento. La estilista e icono de la moda a nivel mundial Naty Abascal ha decidido compartir, por primera vez, todos sus conocimientos para proponerte un fascinante viaje por el armario de la mujer actual. A través de él, conocerás cuestiones tan prácticas como qué piezas básicas son imprescindibles y cuáles te sobran, qué accesorios son los más idóneos para el día y cuáles son los que realmente triunfan de noche, cómo es conveniente vestirse a la hora de trabajar o qué debe contener una maleta de viaje perfecta. Este manual también pone los puntos sobre las íes respecto a temas más delicados como la necesaria renovación constante o los errores de estilo más habituales. Junto al periodista de moda Vicente Gallart, Naty Abascal te invita a descubrir los secretos de una moda que lucha contra el aburrimiento sin caer en el ridículo, de una moda que rompe protocolos sin perder un ápice de elegancia, de una moda que te ayude a renovarte tanto por fuera como por dentro.

100 Inspirational Quotes: And the Life-Changing Scriptures Behind Them

by Joyce Meyer

100 Inspirational Quotes from Beloved Bible Teacher Joyce Meyer, and the Life-Changing Scriptures Behind ThemThose who know and love Joyce Meyer often say it's her straightforward, tell-it-like-it-is approach to teaching the Bible that resonates with them so strongly. For more than forty years now, God has given Joyce the ability to take Biblical principles and express them in ways that stick with you.In this book, you'll find many of her most familiar sayings--along with the scriptures that inspired them--that will help keep your mind focused on God's Word so you can live with more peace and joy in your day-to-day routine. The truth is, "where the mind goes, the man follows," and these godly, practical words of wisdom will make a positive impact that will turn your day around!

Los 100 Dilemas de los Buenos Modales

by Peggy Post

íAl fin! Soluciones claras para aquellos momentos inevitables e incómodos de la vida. Alguna vez se ha molestado con aquellas personas que no dejan de hablar en sus teléfonos celulares, que se le atraviesan en las colas o que no paran de susurrar en el cine? Se ha preguntado quién debe pagar la cuenta cuando salen a comer a un restaurante? Alguna vez ha recibido un regalo que no le gusta? Ha llegado a quedarse sin palabras cuando le han hecho una pregunta indiscreta? Peggy Post, la experta en etiqueta dentro de Estados Unidos, llega a su rescate con este manual preciso y apropiado que nos ayuda a contestar aquello que alguna vez hemos dudado sobre los principales 100 dilemas de los buenos modales.

100 Days of Weight Loss: The Secret to Being Successful on Any Diet Plan

by Linda Spangle

BE SUCCESSFUL WITH ANY DIET PLAN Do you start a diet, then quit because you keep slipping up? Have you lost weight, then gained it back-many times? Most people average just three to four weeks on their diet before they fall off the wagon. But with 700 Days of Weight Loss, you'll never have to be a diet dropout again! DAILY MOTIVATORS MAKE IT EASY TO STAY COMMITTED Using concepts from her nationally acclaimed book Life Is Hard, Food Is Easy, weight-loss expert Linda Spangle offers simple daily motivators that will keep you committed to your program for a minimum of 100 days. That's enough time to learn a new set of skills and completely change your weight-loss pattern-forever. This book works with any diet or maintenance plan to help you Stop emotional eating and get control over food Stay motivated all the way to your goal Learn instant tools that work in every food situation Receive consistent support from other people Make sense of meal portions, food triggers, and much more

100 Days of Thanks

by Thomas Nelson

Focus on the things that bring you joy with 100 Days of Thanks. Short inspirational readings, space to record your thoughts, and brief Scripture references in a high-designed four-color gift book will help you find a peaceful, happier life.The rush of a busy schedule, a barrage of disheartening news stories, and the wear and tear of everyday life can be enough to drag anyone down. Simply pausing to recognize and express thanks for the good gifts that surround you has proven to make a major difference in happiness, peace, and contentment.100 Days of Thanks, a beautifully designed inspirational book of short readings, Scripture verses, and journaling space is the perfect tool to promote Christian mindfulness and gratitude. Whether you are looking for a thoughtful gift to encourage a loved one or a simple tool to create a habit of thankfulness, this lovely little book is a wonderful place to start.Take a few moments out of your day to be grateful and feel your burdens get a little lighter, starting today.

100 Contradictions found in the Bible (Correct Times)

by Tameka Navarrette

As it is with religion everyone has their own beliefs and not everyone will agree with all of the listed "contradictions" here. It is up to the reader to use his/her own judgement and decide for himself/herself what s/he will accept as a contradiction. In any case, lists such as this can be useful in discussions and can serve as a helpful reminder to check out some of the discrepancies for yourself.

100 Business Tools for Success: All the management models that matter in 500 words or less

by Jeremy Kourdi

The world is full of business ideas.But how do you know which the best ones are?And how do you find time to read them?100 Business Tools for Success may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.A must for all business professionals...

100 Bullshit Jobs

by Stanley Bing

The scholarly discipline of Bullshit Studies has blossomed in the last several years, fertilized by a number of critical works on the subject and the growing importance of the issue across a wide range of professions. Now, best-selling author and lifelong practitioner Stanley Bing enters the field with a comprehensive look at the many attractive jobs now available to those who are serious about their bullshit and prepared to dedicate their working life to it. What, Bing inquires, do a feng shui consultant, new media executive, wine steward, department store greeter, and Vice President of the United States have in common? What, too, are the actual duties performed by a McKinsey consultant? Other than sitting around making people nervous? Could that possibly be his core function? Likewise, what does an aromatherapist actually do, per se? Sniff things and rub them on people, for big fragrant bucks? Is that all? The answer in all cases is "Yes." They all have bullshit jobs. These few, of course, are just the beginning. Across the length and breadth of this shrinking globe, skillful bullshit artists have secured pleasant, lucrative employment, and are enjoying themselves more than you are. In virtually every occupation, from Advertising to Yoga Franchising, lucky individuals who "work" in these coveted positions enjoy the best lives imaginable -- they are paid well, they rarely break a sweat, and their professions are highly respected, because nobody really knows what they do. At once funny, useful, and tolerably philosophical, this groundbreaking work takes a close look at 100 bullshit jobs -- the money they bring with them, the actual tasks and activities involved (if any), and famous and successful examples of each position, who will provide the neophyte with inspiration. Most crucially, Bing goes on to offer what others so far have not--a clear, concise strategy to help job-seekers at every level reach for that brass ring, knowing full well that it may be attached to the nose of a bull.

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