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Nonprofit Management: Principles and Practice
by Michael J. WorthMichael J. Worth’s best-seller, Nonprofit Management: Principles and Practice, provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations—the scope and structure of the nonprofit sector, leadership of nonprofits, management, fundraising, earned income strategies, financial management, lobbying and advocacy, managing international and global organizations, and social entrepreneurship—helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the most recent data available, making it appropriate for undergraduates, graduate students, and nonprofit professionals.
The Politics of the Presidency
by John Anthony Maltese Andrew Rudalevige Joseph A. PikaGet the most up-to-date coverage and analysis of the presidency with this comprehensive text. Never losing sight of the foundations of the office, The Politics of the Presidency maintains a balance between historical context and contemporary scholarship on the executive branch, providing a solid foundation for any presidency course. Now in its Eleventh Edition, Maltese, Rudalevige, and Pika thoroughly analyze the change and continuity in Biden′s first two and a half years in office and look forward to the competitive setting for the 2024 presidential race.
The Politics of the Presidency
by John Anthony Maltese Andrew Rudalevige Joseph A. PikaGet the most up-to-date coverage and analysis of the presidency with this comprehensive text. Never losing sight of the foundations of the office, The Politics of the Presidency maintains a balance between historical context and contemporary scholarship on the executive branch, providing a solid foundation for any presidency course. Now in its Eleventh Edition, Maltese, Rudalevige, and Pika thoroughly analyze the change and continuity in Biden′s first two and a half years in office and look forward to the competitive setting for the 2024 presidential race.
Public Policy: Politics, Analysis, and Alternatives
by Michael E. Kraft Scott R. FurlongWith the right information, we can develop public policies that work better. Public Policy: Politics, Analysis, and Alternatives, Eighth Edition helps students understand how and why policy analysis is used to assess policy alternatives. The text encourages them to not only question the assumptions of policy analysts, but also recognize how various strategies are used in support of political arguments.
Public Policy: Politics, Analysis, and Alternatives
by Michael E. Kraft Scott R. FurlongWith the right information, we can develop public policies that work better. Public Policy: Politics, Analysis, and Alternatives, Eighth Edition helps students understand how and why policy analysis is used to assess policy alternatives. The text encourages them to not only question the assumptions of policy analysts, but also recognize how various strategies are used in support of political arguments.
Understanding Comparative Politics: An Inclusive Approach
by Lisa A. Baglione"Baglione speaks cogently to our current generation of college students, who came of age amidst resurgent racism and an unprecedented pandemic." —Audie Klotz, Syracuse University It’s time for a new approach to help students engage more fully with comparative politics. By elevating all the components of identity as core elements of any political system, Lisa A. Baglione′s Understanding Comparative Politics helps students better appreciate the lived realities of people around the world. The book puts issues of race, gender, ethnicity, and religion in context, encouraging students to think critically about world regions and individual countries through the lens of current issues like social justice movements and the COVID-19 pandemic. Throughout the book, Baglione empowers students to be active learners in this sometimes-daunting subject by engaging them in important questions, grounding them in foundational concepts like geography, and helping them make personal connections. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Understanding Comparative Politics: An Inclusive Approach
by Lisa A. Baglione"Baglione speaks cogently to our current generation of college students, who came of age amidst resurgent racism and an unprecedented pandemic." —Audie Klotz, Syracuse University It’s time for a new approach to help students engage more fully with comparative politics. By elevating all the components of identity as core elements of any political system, Lisa A. Baglione′s Understanding Comparative Politics helps students better appreciate the lived realities of people around the world. The book puts issues of race, gender, ethnicity, and religion in context, encouraging students to think critically about world regions and individual countries through the lens of current issues like social justice movements and the COVID-19 pandemic. Throughout the book, Baglione empowers students to be active learners in this sometimes-daunting subject by engaging them in important questions, grounding them in foundational concepts like geography, and helping them make personal connections. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Uneven Roads: An Introduction to U.S. Racial and Ethnic Politics
by Todd Shaw Louis Desipio Dianne Pinderhughes Lorrie Frasure Toni-Michelle C. TravisUneven Roads helps students grasp how, when, and why race and ethnicity matter in U.S. politics. Using the metaphor of a road, with twists, turns, and dead ends, this incisive text takes students on a journey to understanding political racialization and the roots of modern interpretations of race and ethnicity. The book’s structure and narrative are designed to encourage comparison and reflection. Students critically analyze the history and context of U.S. racial and ethnic politics to build the skills needed to draw their own conclusions. In the Third Edition of this groundbreaking text, authors Shaw, DeSipio, Pinderhughes, Frasure, and Travis bring the historical narrative to life by addressing the most contemporary debates and challenges affecting U.S. racial and ethnic politics. Students will explore important issues regarding voting rights, political representation, education and criminal justice policies, and the immigrant experience.
Uneven Roads: An Introduction to U.S. Racial and Ethnic Politics
by Todd Shaw Louis Desipio Dianne Pinderhughes Lorrie Frasure Toni-Michelle C. TravisUneven Roads helps students grasp how, when, and why race and ethnicity matter in U.S. politics. Using the metaphor of a road, with twists, turns, and dead ends, this incisive text takes students on a journey to understanding political racialization and the roots of modern interpretations of race and ethnicity. The book’s structure and narrative are designed to encourage comparison and reflection. Students critically analyze the history and context of U.S. racial and ethnic politics to build the skills needed to draw their own conclusions. In the Third Edition of this groundbreaking text, authors Shaw, DeSipio, Pinderhughes, Frasure, and Travis bring the historical narrative to life by addressing the most contemporary debates and challenges affecting U.S. racial and ethnic politics. Students will explore important issues regarding voting rights, political representation, education and criminal justice policies, and the immigrant experience.
Coming to Terms with the European Refugee Crisis
by null Hanspeter Kriesi null Argyrios Altiparmakis null Ábel Bojár null Ioana-Elena OanăThe refugee crisis which hit the European Union and its member states during 2015–16 was just one in a series of recent crises, but perhaps the most critical for the EU's resilience. This book shows how policymakers in the EU polity have tried to come to terms with it. To explain how they reacted to the crisis domestically and jointly at the EU-level, the study relies on an original method to analyze political processes. It argues that the policy-specific institutional context and the specific crisis situation, defined in terms of asymmetrical problem and political pressure, largely shaped the crisis response. The authors suggest that the way in which the refugee crisis was managed has resulted in conflicts between member states, which have been further exacerbated in subsequent crises and will continue to haunt the EU in times to come. This title is also available as Open Access on Cambridge Core.
Health for All Policies: The Co-Benefits of Intersectoral Action (European Observatory on Health Systems and Policies)
by Scott L. Greer Michelle Falkenbach Josep Figueras Matthias WismarFactors outside of healthcare services determine our health and this involves many different sectors. Health for All Policies changes the argument about inter-sectoral action, from one focusing on health and the health sector to one based on co-benefits – a 'Health for All Policies' approach. It uses the Sustainable Development Goals as the framework for identifying goals across sectors and summarizes evidence along two causal axes. One is the impact of improved health status on other SDGs, e.g. better educational and employment results. The other is the impact of health systems and policies on other sectors. The 'Health for All Policies' approach advocated in this book is thus a call to improve health to achieve goals beyond health and for the health sector itself to do better in understanding and directing its impact on the world beyond the healthcare it provides. This title is also available as Open Access on Cambridge Core.
2054: A Novel
by Elliot Ackerman Admiral James StavridisFrom the acclaimed authors of the runaway New York Times bestseller 2034 comes another explosive work of speculative fiction set twenty years further in the future, at a moment when a radical leap forward in artificial intelligence combines with America&’s violent partisan divide to create an existential threat to the country, and the worldIt is twenty years after the catastrophic war between the United States and China that brought down the old American political order. A new party has emerged in the US, one that&’s held power for over a decade. Efforts to cement its grip have resulted in mounting violent resistance. The American president has control of the media, but he is beginning to lose control of the streets. Many fear he&’ll stop at nothing to remain in the White House. Suddenly, he collapses in the middle of an address to the nation. After an initial flurry of misinformation, the administration reluctantly announces his death. A cover-up ensues, conspiracy theories abound, and the country descends into a new type of civil war.A handful of elite actors from the worlds of computer science, intelligence, and business have a fairly good idea what happened. All signs point to a profound breakthrough in AI, of which the remote assassination of an American president is hardly the most game-changing ramification. The trail leads to an outpost in the Amazon rainforest, the last known whereabouts of the tech visionary who predicted this breakthrough. As some of the world&’s great powers, old and new, state and nonstate alike, struggle to outmaneuver one another in this new Great Game of scientific discovery, the outcome becomes entangled with the fate of American democracy.Combining a deep understanding of AI, biotech, and the possibility of a coming Singularity, along with their signature geopolitical sophistication, Elliot Ackerman and Admiral James Stavridis have once again written a visionary work. 2054 is a novel that reads like a thriller even as it demands that we consider the trajectory of our society and its potentially calamitous destination.
75 Jahre Grundgesetz: Wie sich die Gewaltenteilung im Lauf der Zeit verändert hat
by Jochen TheurerDieses aufschlussreiche Buch beschreibt, wo und wie sich die Macht heute in Deutschland tatsächlich verteilt. Obwohl Art. 20 Abs. 2 GG noch genauso lautet wie 1949, hat sich das Verhältnis zwischen Exekutive, Legislative und Judikative zum Teil stark verändert. Beispielsweise ist das Bundesverfassungsgericht im Verhältnis zum Bundestag tendenziell mächtiger geworden und treibt das Parlament durch bahnbrechende Entscheidungen immer wieder vor sich her – vom Recht auf informationelle Selbstbestimmung über das „3. Geschlecht“ bis hin zum Klimaschutz. Zudem spielen internationale Player eine immer größere Rolle: War das Grundgesetz vor 75 Jahren die höchste Rechtsnorm in Deutschland, bestreitet mittlerweile kein Jurist mehr ernsthaft den Vorrang von EU-Recht vor der deutschen Verfassung. Dieser informative Einblick in die komplexe Welt des Rechts stellt anschaulich dar, wie sich der Inhalt von Gesetzen trotz identischem Wortlaut verändern kann.
Abraham Lincoln and Women in Film: One Hundred Years of Hollywood Mythmaking (Conflicting Worlds: New Dimensions of the American Civil War)
by Frank J. Wetta Martin A. NovelliFrank J. Wetta and Martin A. Novelli’s Abraham Lincoln and Women in Film investigates how depictions of women in Hollywood motion pictures helped forge the myth of Lincoln. Exploring female characters’ backstories, the political and cultural climate in which the films appeared, and the contest between the moviemakers’ imaginations and the varieties of historical truth, Wetta and Novelli place the women in Lincoln’s life at the center of the study, including his mother, Nancy Hanks Lincoln; his stepmother, Sarah Bush Lincoln; his lost loves, Ann Rutledge and Mary Owens; and his wife and widow, Mary Todd Lincoln. Later, while inspecting Lincoln’s legacy, they focus on the 1930s child actor Shirley Temple and the 1950s movie star Marilyn Monroe, who had a well-publicized fascination with the sixteenth president. Wetta and Novelli’s work is the first to deal extensively with the women in Lincoln’s life, both those who interacted with him personally and those appearing on screen. It is also among the first works to examine how scholarly and popular biography influenced depictions of Lincoln, especially in film.
Accounting for Healthcare: The Digital Transition to Value-Based Healthcare (Routledge Studies in Accounting)
by Gillian Vesty Miia Jansson Tarek Rana Kerryn Butler-HendersonIn an era where digital transformation is revolutionising every sector, the healthcare industry stands at a significant crossroad. With Value-Based Healthcare (VBHC) at the core of this transition, the role of accountants is evolving dramatically. This book brings these pieces together to guide accountants and interested readers through the changing landscape.The book begins by demystifying VBHC and introducing the concept of digital health. It examines how the digital transition is impacting accountants in the healthcare sector, outlining their shifting roles from traditional data processors to strategic advisors. The chapters delve into a broad range of topics including performance evaluation, operational budgeting, capital investment, and the need for adaptability in dealing with technological advancements. Alongside this, it showcases how these changes are shaping the future of accounting in healthcare and the skills necessary to navigate these novel pathways.Targeted primarily at accountants, financial professionals in healthcare and health sector leaders, this book also serves as an accessible guide for those new to the subject. The readers will gain a comprehensive understanding of the intersection of healthcare, accounting and digital technology, appreciating the value that adept accountants can bring to the VBHC journey. The book comes complete with real-world case studies, illuminating the complexities and rewards of VBHC's digital transition. Additionally, it includes supplementary materials to further enrich understanding, including a glossary of terms and online resources to explore the topics in depth.
The Achilles Trap: Saddam Hussein, the C.I.A., and the Origins of America's Invasion of Iraq
by Steve Coll&“Excellent…A more intimate picture of the dictator&’s thinking about world politics, local power and his relationship to the United States than has been seen before.&” —The New York Times"Voluminously researched and compulsively readable." —Air MailFrom bestselling and Pulitzer Prize–winning author Steve Coll, the definitive story of the decades-long relationship between the United States and Saddam Hussein, and a deeply researched and news-breaking investigation into how human error, cultural miscommunication, and hubris led to one of the costliest geopolitical conflicts of our timeWhen the United States invaded Iraq in 2003, its message was clear: Iraq, under the control of strongman Saddam Hussein, possessed weapons of mass destruction that, if left unchecked, posed grave danger to the world. But when no WMDs were found, the United States and its allies were forced to examine the political and intelligence failures that had led to the invasion and the occupation, and the civil war that followed. One integral question has remained unsolved: Why had Saddam seemingly sacrificed his long reign in power by giving the false impression that he had hidden stocks of dangerous weapons? The Achilles Trap masterfully untangles the people, ploys of power, and geopolitics that led to America&’s disastrous war with Iraq and, for the first time, details America&’s fundamental miscalculations during its decades-long relationship with Saddam Hussein. Beginning with Saddam&’s rise to power in 1979 and the birth of Iraq&’s secret nuclear weapons program, Steve Coll traces Saddam&’s motives by way of his inner circle. He brings to life the diplomats, scientists, family members, and generals who had no choice but to defer to their leader—a leader directly responsible for the deaths of hundreds of thousands of Iraqis, as well as the torture or imprisonment of hundreds of thousands more. This was a man whose reasoning was impossible to reduce to a simple explanation, and the CIA and successive presidential administrations failed to grasp critical nuances of his paranoia, resentments, and inconsistencies—even when the stakes were incredibly high.Calling on unpublished and underreported sources, interviews with surviving participants, and Saddam&’s own transcripts and audio files, Coll pulls together an incredibly comprehensive portrait of a man who was convinced the world was out to get him and acted accordingly. A work of great historical significance, The Achilles Trap is the definitive account of how corruptions of power, lies of diplomacy, and vanity—on both sides—led to avoidable errors of statecraft, ones that would enact immeasurable human suffering and forever change the political landscape as we know it.
Activating the Common Good: Reclaiming Control of Our Collective Well-Being
by Peter BlockA powerful, inspiring, and achievable vision of a society based on cooperation and community instead of competition and commodification.This book counters the dominant and destructive story that we are polarized, violent, selfish, and destined to consume everything in sight. That is not who we are. The challenge, Peter Block says, is that we are suffering under an economic theology that is based on scarcity, self-interest, competition, and infinite growth. We're told we can purchase and outsource all that matters. Block calls this the business perspective narrative. It dominates not only the economy but also architecture, faith communities, journalism, arts, neighborhoods, and much more. Block offers an antidote: the common good narrative. It embodies the belief that we are basically communal and cooperative. And that we have the capacity to communally produce what we care most about: raising a child, safety, livelihood, health, and a clean and sustainable environment. This book describes how shifts to the common good perspective could transform many areas, fostering journalism that reports on what works, architecture that designs habitable spaces creating connection, faith collectives that build community, a market that is restrained and local, and leadership and activism that build social capital by creating trust among citizens. With these shifts, we would fundamentally change the world we live in for the better.
Active and Passive Citizens: A Defense of Majoritarian Democracy (The University Center for Human Values Series #56)
by Richard TuckA powerful case for why majority rule—not representation—is the defining feature of democratic politicsThe idea that democratic governance rests on active self-rule by citizens plays surprisingly little part in current theories of democracy, which instead stress the importance of representation by elected, appointed, or randomly selected bodies such as legislatures, courts, and juries. This would have astonished eighteenth-century theorists of democracy, who viewed universal suffrage and majoritarian voting as the sole criteria for democratic politics. Active and Passive Citizens defends the view of these earlier thinkers, asserting that individual agency is the very essence of democracy.In this provocative and lucidly argued book, Richard Tuck draws on the distinction made by the Abbé Sieyès, a leading political theorist of the French Revolution, between &“active&” citizens (the electorate) and &“passive&” ones (those who are represented by the institutions of the state). Tuck traces our current representative view of democracy to Sieyès and contrasts him with Rousseau, a theorist of active self-rule by the people. Tuck argues that modern theories of democracy have effectively turned us into passive citizens and calls for a renewal of a majoritarian democracy that realizes the full potential of active citizenship.Based on the prestigious Tanner Lectures delivered at Princeton University&’s Center for Human Values, Active and Passive Citizens is edited and introduced by Stephen Macedo and includes commentary by political theorists Simone Chambers, Joshua Cohen, John Ferejohn, and Melissa Schwartzberg.
Activism and the Detention of Migrants: The Law and Politics of Immigration Detention (Social Justice)
by Tom KempThis book is an empirically grounded, critical engagement with the politics of immigration detention and deportation. Focusing on the constitutive tensions and political generativity within the activist practices of the anti-detention movement, this book examines the distinction between representational and post-representational political sensibilities. Representational politics centres on representing the interests of disenfranchised people to the state and public and operates primarily within the regime of immigration law. Post-representational politics focuses on working collaboratively with those in detention, to resist and challenge the deportation system. Since representational politics is the predominant political imaginary of migrant rights campaigning, the book focuses on illustrating and evaluating the role of post-representational politics. The book argues that the concept of post-representational politics is important for understanding and participating in radical opposition to state racism. This argument rests on the expanded possibilities it motivates of engaging with and resisting institutions that are poised to co-opt resistance; the attention it fosters to the situated power dynamics of political activities that collaborate with imprisoned people; and its sensitivity to the politically and conceptually generative capacities of everyday, embodied practices of resistance. To make this argument, this book employs innovative methodology to illuminate and engage with the practice-based thinking of activist movements about the concepts of solidarity, hospitality, witnessing and accountability. This book will be of interest to scholars and activists with interests in socio-legal studies of immigration and refugee law, as well as others in social movement studies, critical legal studies, border criminology and critical theory.
Addiction Becomes Normal: On the Late-Modern American Subject
by Jaeyoon ParkAddiction is now seen as an ordinary feature of human nature, an idea that introduces new doubts about the meaning of our desires. Over the last forty years, a variety of developments in American science, politics, and culture have reimagined addiction in their own ways, but they share an important understanding: increasingly, addiction is described as normal, the natural result of a body that has been exposed to potent stimuli. This shift in thinking suggests that addiction is a condition latent in all of us, a common response to a society rich in thrills. In Addiction Becomes Normal, Jaeyoon Park provides a history and critical analysis of the normalization of addiction in late-modern American society. By exploring addiction science, diagnostic manuals, judicial reform, and public health policy, he shows how seeing addiction as normal has flourished in recent decades and is supported throughout cultural life in the United States by the language of wellness, psychotherapy, and more. Building on Michel Foucault’s depiction of the human figure, Park argues that this shift reflects the emergence of a new American subject, one formed by the accretion of experiences. This view of the human subject challenges the idea that our compulsions reflect our characters, wills, or spirits. For if addiction is an extreme but ordinary attachment, and if compulsive consumption resembles healthy behavior, then desire is no longer an expression of the soul so much as the pursuit of a past reward. A perceptive work of recent history and political theory, Addiction Becomes Normal raises new questions about what it means to be human in America today.
Addressing the Climate Crisis in the Indian Himalayas: Can Traditional Ecological Knowledge Help?
by Anwesha Borthakur Pardeep SinghThis book focuses on the traditional ecological knowledge in addressing the current climate crisis in the Indian Himalayas. Local or indigenous people in the Himalayas, through their low-carbon producing lifestyles, contribute very little to the climate crisis. However, at the same time, they bear the brunt of this crisis way more than many others. It is important to learn about their traditional ways of life and the knowledge that they hold regarding ecology and environment. Traditional ecological knowledge and associated belief systems are given increasing attention across the globe in recent times toward addressing some of the grave environmental concerns. Climate change is one such concern. The rising consideration of concepts such as ethnoecology and ethnobotany signifies the scientific, socio-cultural and economic potential of the traditional ecological knowledge systems. It is indisputable that these knowledge systems have the ability to provide important insights towards tackling many present-day environmental distresses including several climate change challenges. In this book, the authors concentrate on such traditional ecological knowledge systems in the Indian Himalayan region and try to figure out their significance in relation to the modern science. Overall, the authors attempt to write a book where the relevance of traditional ecological knowledge systems could be addressed and communicated to a larger audience—both academic scientific and non-academic.
Administration in India: Challenges and Innovations (Routledge Studies in South Asian Politics)
by Ashish Kumar Srivastava Iva Ashish SrivastavaThis book offers a comprehensive analysis of the administration in India from independence to date. It examines the major transformation in the administrative service initiated by the ‘Minimum Government and Maximum Governance’ initiative of the Government of India in 2014. In spite of enormous diversity and population, India has made remarkable progress in various fields such as health, education, infrastructure, and technology. Structured in three parts, (1) social sector, (2) infrastructure and economy, and (3) e-governance and service delivery, the book examines challenges of governance and provides insight into different innovations undertaken to address these challenges. E-governance lies at the core of this transformation of accountability, transparency, and time-bound service delivery. Contributions in this book are written by experts working in the Indian Administrative Service (IAS), academia, and the private sector and cover a wide spectrum of administration from the point of view of different departments of government, as well as the experiences of the authors ranging from senior bureaucrats to mid-career officers and analyses of researchers on administration and its challenges. The initiatives covered in this book can serve as solutions to similar challenges faced by other developing countries in the world. The book will be of interest to researchers in the fields of administration and policy, civil service, public management, South Asian politics, and Development Studies.
Administrative Ethics: A Conceptual Framework
by Amitabh RajanThis insightful book explores the use and application of ethics in contemporary governance and suggests necessary reforms. Following an interdisciplinary approach involving the fields of political science, law, economics, sociology, management, and philosophy, this book analyses their applicability and usefulness in everyday practices in governance, covering its five cardinal virtues—prudence, transparency, discourse, justice, and accountability. Highlighting ethical challenges in aspects of status recognition, oppression, empowerment, social care, public financing, environment protection and others in today’s interconnected world, it delves into the dynamics of administrative power in democracies and showcases how the misuse of power can be controlled through a discourse of ethics in law and governance. The book will be useful to the students, researchers and teachers of public administration, philosophy, political Science, corporate ethics, and governance other related social sciences disciplines. The book will also be an indispensable companion to social activists, advocacy groups, journalists and civil society institutions and public service training institutions.
Advertising Management: Concepts, Theories, Research and Trends
by Manukonda Rabindranath Aradhana Kumari SinghThis book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
Afghan Refugees, Pakistani Media and the State: The Missing Peace (Routledge Research in Journalism)
by Ayesha JehangirDrawing on the frameworks of peace journalism, this book offers new insights into the Pakistani media coverage of Afghan refugees and their forced repatriation from Pakistan. Based on a three-year-study, the author examines the political, social and economic forces that influence and govern the reporting practices of journalists covering the protracted refugee conflict between Pakistan and Afghanistan. Through a critical discourse analysis of the structures of journalistic iterability of Afghan refugees in Pakistan, the author distils four dominant and three emerging frames, and proposes a new teleological turn for peace journalism as deliberative practice, that is to say practice that by promoting transparency and accountability (recognition) and challenging dominant power-proposed narratives and perspectives (resistance) encourages public engagement and participation (cosmopolitan solidarity). The author also privileges an analytical approach that conceptualises the nexus between digital witnessing and peace journalism through the paradigm of cosmopolitanism. The author finds routinely accommodated media narratives of security that represent Afghan refugees as a ‘threat’, a ‘burden’ and the ‘other’ that, through reinforcement, have become an incontestable reality for the public in Pakistan. This book will appeal to those interested in studying and practicing journalism as a conscientious communicative practice that elicits the very public it seeks to inform.