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Imparare la realtà virtuale: la prima guida per fare soldi con la realtà virtuale.
by Mario Rutigliano Adidas WilsonDa anni la gente aspettava il decollo della realtà virtuale ed è sempre rimasta delusa, questo fino a poco tempo fa. In vista c’è un futuro promettente per la realtà virtuale, ma gli investitori dovrebbero essere a conoscenza di molte cose prima di investire; come ad esempio, quali sono i rischi, quanto grande sarà il mercato, perché questa strategia dovrebbe essere giocata a lungo termine e chi sono i clienti chiave.
Implantable Sensors and Systems
by Guang-Zhong YangImplantable sensing, whether used for transient or long-term monitoring of in vivo physiological, bio-electrical, bio-chemical and metabolic changes, is a rapidly advancing field of research and development. Underpinned by increasingly small, smart and energy efficient designs, they become an integral part of surgical prostheses or implants for both acute and chronic conditions, supporting optimised, context aware sensing, feedback, or stimulation with due consideration of system level impact.From sensor design, fabrication, on-node processing with application specific integrated circuits, to power optimisation, wireless data paths and security, this book provides a detailed explanation of both the theories and practical considerations of developing novel implantable sensors. Other topics covered by the book include sensor embodiment and flexible electronics, implantable optical sensors and power harvesting. Implantable Sensors and Systems – from Theory to Practice is an important reference for those working in the field of medical devices. The structure of the book is carefully prepared so that it can also be used as an introductory reference for those about to enter into this exciting research and developing field.
Implementation and Application of Automata: 23rd International Conference, CIAA 2018, Charlottetown, PE, Canada, July 30 – August 2, 2018, Proceedings (Lecture Notes in Computer Science #10977)
by Cezar CâmpeanuThis book constitutes the proceedings of the 23rd International Conference on Implementation and Application of Automata, CIAA 2018, held in Charlottetown, PE, Canada, in July/August 2018.The 23 regular papers presented in this book together with 4 invited papers were carefully reviewed and selected from 39 initial submissions. The topics of the papers include state complexity of automata, implementations of automata and experiments, enhanced regular expressions, and complexity analysis.
Implementing Azure Cloud Design Patterns: Implement efficient design patterns for data management, high availability, monitoring and other popular patterns on your Azure Cloud
by Stefano Demiliani Oliver MichalskiA hands-on guide to mastering Azure cloud design patterns and best practices. Key Features Master architectural design patterns in Azure. Get hands-on with implementing design patterns. Implement best practices for improving efficiency and security Book Description A well designed cloud infrastructure covers factors such as consistency, maintenance, simplified administration and development, and reusability. Hence it is important to choose the right architectural pattern as it has a huge impact on the quality of cloud-hosted services. This book covers all Azure design patterns and functionalities to help you build your cloud infrastructure so it fits your system requirements. This book initially covers design patterns that are focused on factors such as availability and data management/monitoring. Then the focus shifts to complex design patterns such as multitasking, improving scalability, valet keys, and so on, with practical use cases. The book also supplies best practices to improve the security and performance of your cloud. By the end of this book, you will thoroughly be familiar with the different design and architectural patterns available with Windows Azure and capable of choosing the best pattern for your system. What you will learn Learn to organize Azure access Design the core areas of the Azure Execution Model Work with storage and data management Create a health endpoint monitoring pattern Automate early detection of anomalies Identify and secure Azure features Who this book is for This book is targeted at cloud architects and cloud solution providers who are looking for an extensive guide to implementing different patterns for the deployment and maintenance of services in Microsoft Azure. Prior experience with Azure is required as the book is completely focused on design patterns.
Implementing Azure Solutions: Deploy and manage Azure containers and build Azure solutions with ease, 2nd Edition
by Florian Klaffenbach Jan-Henrik Damaschke Oliver Michalski Markus Klein Sebastian HoppeGet up and running with Azure services and learn how to implement them in your organizationKey FeaturesDeploy Azure Services in a controlled and preconfigured environmentDiscover best practices and techniques for implementing Azure SolutionsBuild and deploy an app using Azure App ServicesBook DescriptionMicrosoft Azure offers numerous solutions that can shape the future of any business. However, the major challenge that architects and administrators face lies in implementing these solutions.Implementing Azure Solutions helps you overcome this challenge by enabling you to implement Azure Solutions effectively. The book begins by guiding you in choosing the backend structure for your solutions. You will then work with the Azure toolkit and learn how to use Azure Managed Apps to share your solutions with the Azure service catalog. The book then focuses on various implementation techniques and best practices such as implementing Azure Cloud Services by configuring, deploying, and managing cloud services. As you progress through the chapters, you’ll learn how to work with Azure-managed Kubernetes and Azure Container Services.By the end of the book, you will be able to build robust cloud solutions on Azure.What you will learnCreate and manage a Kubernetes cluster in Azure Kubernetes Service (AKS)Implement site-to-site VPN and ExpressRoute connections in your environmentExplore the best practices in building and deploying app servicesUse Telemetry to monitor your Azure SolutionsDesign an Azure IoT solution and learn how to operate in different scenariosImplement a Hybrid Azure Design using Azure StackWho this book is forIf you’re an IT architect, IT professional, or DevOps engineer who plans to implement Azure Solutions for your organization, this book is for you.
Implementing Microsoft Azure Infrastructure Solutions: A comprehensive, end-to-end study guide for the 70-533 certification with practice tests
by Melony QinDevelop skills and knowledge for provisioning and managing services in Microsoft Azure and implement infrastructure componentsKey FeaturesBuild and manage robust infrastructure solutions on Microsoft AzurePlan and implement Azure storage, backup, and recovery servicesPrepare and boost your confidence with certification-based mock tests and solutionsBook DescriptionMicrosoft Azure is a prominent public cloud provider, recording the highest user base growth in the year 2017. Microsoft has prominent certifications that help architects, developers, and administrators gain hands-on knowledge while working on Azure. 70-533 is one such advanced-level certification, which deals with infrastructure solutions on Microsoft Azure.Implementing Microsoft Azure Infrastructure Solutions starts with an overview of the certification and an introduction to Microsoft Azure. Next, you will learn how to plan and implement virtual machines and containers, followed by designing and implementing service apps. As you make your way through the chapters, you will learn how to implement and manage virtual networks and Azure identities, as well as the Active Directory infrastructure in a hybrid environment. In the concluding chapters, you will learn how to plan and implement storage and security, and business continuity and disaster recovery (BCDR) strategies. You will also automate and monitor cloud management operations in Azure. By the end of the book, you will have covered all of the modules, along with the practice questions at the end of each chapter, which will be extremely helpful in passing the 70-533 certification exam.What you will learnExplore cloud basics and gain an overview of Microsoft AzurePlan and implement virtual machines and containers for scalability and resilienceUnderstand virtual networks' cross-premises connectivityLearn how to manage your Azure identitiesPlan and implement storage, security, and the BCDR strategyAutomate and monitor cloud management operations in AzureManage app services for resilience and availabilityInteracting with Azure Services by using ARM, the Azure CLI, and PowerShellWho this book is forImplementing Microsoft Azure Infrastructure Solutions is for senior cloud professionals who already have experience working with the Azure ecosystem and want to take their knowledge to the next level. Prior knowledge of the Azure ecosystem is necessary.
Implementing Microsoft Dynamics NAV and Business Central - Fourth Edition
by Roberto Stefanetti Alex ChowThis book is for Dynamics NAV partners and end users who want to know everything about Dynamics NAV implementations. It is aimed at those who want to be project managers or get involved with Dynamics NAV, but do not have the expertise to write code themselves. This book can be useful to understand the need to move to Business Central.
Implementing Oracle API Platform Cloud Service: Design, deploy, and manage your APIs in Oracle’s new API Platform
by Andrew Bell Phil Wilkins Sander Rensen Luis WeirWork with the newest Oracle API Platform Cloud Service to interface with the increasingly complex array of services your clients want.Key Features Understand the architecture and functionality of the new Oracle API Cloud Service Platform Understand typical use cases for the new platform and how it can work for you Design your own APIs, then deploy and customize your APIs Implement Oauth 2.0 policy and custom policies Migrate from Oracle 12c solutions to the new Oracle API platformBook DescriptionImplementing Oracle API Platform Cloud Service moves from theory to practice using the newest Oracle API management platform. This critical new platform for Oracle developers allows you to interface the complex array of services your clients expect in the modern world.First, you'll learn about Oracle’s new platform and get an overview of it, then you'll see a use case showing the functionality and use of this new platform for Oracle customers. Next, you’ll see the power of Apiary and begin designing your own APIs. From there, you’ll build and run microservices and set up the Oracle API gateways. Moving on, you’ll discover how to customize the developer portal and publish your own APIs. You’ll spend time looking at configuration management on the new platform, and implementing the Oauth 2.0 policy, as well as custom policies. The latest finance modules from Oracle will be examined, with some of the third party alternatives in sight as well.This broad-scoped book completes your journey with a clear examination of how to transition APIs from Oracle API Management 12c to the new Oracle API Platform, so that you can step into the future confidently.What you will learn Get an overview of the Oracle API Cloud Service Platform See typical use cases of the Oracle API Cloud Service Platform Design your own APIs using Apiary Build and run microservices Set up API gateways with the new API platform from Oracle Customize developer portals Configuration management Implement Oauth 2.0 policies Implement custom policies Get a policy SDK overview Transition from Oracle API Management 12c to the new Oracle API platformWho this book is forThis book is for all Oracle developers who are working or plan to work with the Oracle API Platform Cloud Service.
Implementing Splunk 7, Third Edition: Effective operational intelligence to transform machine-generated data into valuable business insight, 3rd Edition
by James D. MillerA comprehensive guide to making machine data accessible across the organization using advanced dashboards Key FeaturesEnrich machine-generated data and transform it into useful, meaningful insightsPerform search operations and configurations, build dashboards, and manage logsExtend Splunk services with scripts and advanced configurations to process optimal resultsBook DescriptionSplunk is the leading platform that fosters an efficient methodology and delivers ways to search, monitor, and analyze growing amounts of big data. This book will allow you to implement new services and utilize them to quickly and efficiently process machine-generated big data. We introduce you to all the new features, improvements, and offerings of Splunk 7. We cover the new modules of Splunk: Splunk Cloud and the Machine Learning Toolkit to ease data usage. Furthermore, you will learn to use search terms effectively with Boolean and grouping operators. You will learn not only how to modify your search to make your searches fast but also how to use wildcards efficiently. Later you will learn how to use stats to aggregate values, a chart to turn data, and a time chart to show values over time; you'll also work with fields and chart enhancements and learn how to create a data model with faster data model acceleration. Once this is done, you will learn about XML Dashboards, working with apps, building advanced dashboards, configuring and extending Splunk, advanced deployments, and more. Finally, we teach you how to use the Machine Learning Toolkit and best practices and tips to help you implement Splunk services effectively and efficiently. By the end of this book, you will have learned about the Splunk software as a whole and implemented Splunk services in your tasks at projectsWhat you will learnFocus on the new features of the latest version of Splunk Enterprise 7Master the new offerings in Splunk: Splunk Cloud and the Machine Learning ToolkitCreate efficient and effective searches within the organizationMaster the use of Splunk tables, charts, and graph enhancementsUse Splunk data models and pivots with faster data model accelerationMaster all aspects of Splunk XML dashboards with hands-onapplicationsCreate and deploy advanced Splunk dashboards to share valuable business insights with peers Who this book is forThis book is intended for data analysts, business analysts, and IT administrators who want to make the best use of big data, operational intelligence, log management, and monitoring within their organization. Some knowledge of Splunk services will help you get the most out of the book
Implementing Splunk 7, Third Edition: Effective Operational Intelligence To Transform Machine-generated Data Into Valuable Business Insight, 3rd Edition
by James D. MillerThis book will help you implement Splunk 7's new services and will show you how to utilize them to quickly and efficiently process machine-generated big data. You will explore Splunk Cloud and the Machine Learning Toolkit and use them with ease throughout your organization. By the end of the book, you will have learned to implement these services in your tasks at work.
Impractical Python Projects: Playful Programming Activities to Make You Smarter
by Lee VaughanImpractical Python Projects is a collection of fun and educational projects designed to entertain programmers while enhancing their Python skills. It picks up where the complete beginner books leave off, expanding on existing concepts and introducing new tools that you'll use every day. And to keep things interesting, each project includes a zany twist featuring historical incidents, pop culture references, and literary allusions.You'll flex your problem-solving skills and employ Python's many useful libraries to do things like:- Help James Bond crack a high-tech safe with a hill-climbing algorithm - Write haiku poems using Markov Chain Analysis- Use genetic algorithms to breed a race of gigantic rats- Crack the world's most successful military cipher using cryptanalysis- Derive the anagram, "I am Lord Voldemort" using linguistical sieves - Plan your parents' secure retirement with Monte Carlo simulation- Save the sorceress Zatanna from a stabby death using palingrams- Model the Milky Way and calculate our odds of detecting alien civilizations- Help the world's smartest woman win the Monty Hall problem argument- Reveal Jupiter's Great Red Spot using optical stacking- Save the head of Mary, Queen of Scots with steganography- Foil corporate security with invisible electronic inkSimulate volcanoes, map Mars, and more, all while gaining valuable experience using free modules like Tkinter, matplotlib, Cprofile, Pylint, Pygame, Pillow, and Python-Docx.Whether you're looking to pick up some new Python skills or just need a pick-me-up, you'll find endless educational, geeky fun with Impractical Python Projects.
Improving Service Level Engineering
by Roland SchützeThis book examines how fuzzy methods can be employed to manage service levels in business and IT alignment. It starts by mapping the dependencies of service level agreements, coming up with gradual and bi-polar concepts to eventually classify the level of coupling by intuitionistic fuzzy sets. The second part presents an approach to analyze the impact of service failures using intuitionistic fuzzy methods (IFSFIA). Lastly, the third part of the book extends the concept towards business and IT-aligned service-level engineering and provides two use cases.
Inbound Content: A Step-By-Step Guide To Doing Content Marketing the Inbound Way
by Justin ChampionDevelop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Incident on Simpac III: A Scientific Novel (Science and Fiction)
by Doug BruggeA few hundred years into the future, a wave of space colonization follows a disastrous earlier attempt to inhabit nearby extrasolar planets. It is guided by a new computational method based on massive data-driven socio-cultural and socio-epidemiological modeling and using novel biological computers, fed with data on Earth’s history of successes and failures. Yet, in the newly settled Simpac system, some unexpected and worrying anomalies begin cropping up, making an urgent expedition to the system necessary: is it the underlying data, the computations, or is some unknown entity tampering with the space colonization program? A race against time ensues as the lives of four strangers begin to converge. While grounded in the social systems aspect, the author posits that the future is likely to be characterized by more biology-based tools than most contemporary science fiction – which most often relies entirely on non-biological hardware in terms of advanced technologies – predicts. The result is an entertaining and skillful blend of thriller and SF, complemented by a nontechnical appendix describing the underlying science.
Independent Random Sampling Methods (Statistics And Computing Ser.)
by Luca Martino David Luengo Joaquín MíguezThis book systematically addresses the design and analysis of efficient techniques for independent random sampling. Both general-purpose approaches, which can be used to generate samples from arbitrary probability distributions, and tailored techniques, designed to efficiently address common real-world practical problems, are introduced and discussed in detail. In turn, the monograph presents fundamental results and methodologies in the field, elaborating and developing them into the latest techniques. The theory and methods are illustrated with a varied collection of examples, which are discussed in detail in the text and supplemented with ready-to-run computer code.The main problem addressed in the book is how to generate independent random samples from an arbitrary probability distribution with the weakest possible constraints or assumptions in a form suitable for practical implementation. The authors review the fundamental results and methods in the field, address the latest methods, and emphasize the links and interplay between ostensibly diverse techniques.
India Connected: How the Smartphone is Transforming the World's Largest Democracy
by Ravi AgrawalIndia is connecting at a dizzying pace. In 2000, roughly 20 million Indians had access to the internet. In 2017, 465 million were online, with three new people logging on for the first time every second. By 2020, the country's online community is projected to exceed 700 million; more than a billion Indians are expected to be online by 2025. While users in Western countries progressed steadily over the years from dial-up connections on PCs, to broadband access, wireless, and now 4G data on phones, in India most have leapfrogged straight into the digital world with smartphones and affordable data plans. What effect is all this having on the ancient and traditionally rural culture dominated by family and local customs? Ravi Agrawal's book explores that very question, seeking out the nexuses of change and those swept up in them. Smartphones now influence arranged marriages, create an extension of one's social identity that moves beyond caste, bring within reach educational opportunities undreamed of a generation ago, bridge linguistic gaps, provide outlets and opportunities for start-ups, and are helping to move the entire Indian economy from cash- to credit-based. The effects are everywhere, and they are transformative. While they offer immediate access to so much for so many, smartphones are creating no Utopia in a culture still struggling with poverty, illiteracy, corruption, gender inequality, and income disparity. Internet access has provided greater opportunities to women and altered how India's outcasts interact with the world; it has also made pornography readily available and provided an echo chamber for rumor and prejudice. Under a government determined to control content, it has created tensions. And in a climate of hypernationalism, it has fomented violence and even terrorism. The influence of smartphones on the world's largest democracy is pervasive and irreversible, disruptive and creative, unsettling and compelling. Agrawal's fascinating book gives us the people and places reflecting what the internet hath wrought. India Connected reveals both its staggering dimensions and implications, illuminating how it is affecting the progress of progress itself.
Inductive Logic Programming: 28th International Conference, ILP 2018, Ferrara, Italy, September 2–4, 2018, Proceedings (Lecture Notes in Computer Science #11105)
by Riccardo Zese Elena Bellodi Fabrizio RiguzziThis book constitutes the refereed conference proceedings of the 28th International Conference on Inductive Logic Programming, ILP 2018, held in Ferrara, Italy, in September 2018. The 10 full papers presented were carefully reviewed and selected from numerous submissions. Inductive Logic Programming (ILP) is a subfield of machine learning, which originally relied on logic programming as a uniform representation language for expressing examples, background knowledge and hypotheses. Due to its strong representation formalism, based on first-order logic, ILP provides an excellent means for multi-relational learning and data mining, and more generally for learning from structured data.
Industrial Internet Application Development: Simplify IIoT development using the elasticity of Public Cloud and Native Cloud Services
by Alena Traukina Jayant Thomas Prashant Tyagi Kishore ReddipalliYour one-stop guide to designing, building, managing, and operating Industrial Internet of Things (IIoT) applicationsKey FeaturesBuild IIoT applications and deploy them on Platform as a Service (PaaS)Learn data analytics techniques in IIoT using Spark and TensorFlowUnderstand and combine Predix services to accelerate your developmentBook DescriptionThe Industrial Internet refers to the integration of complex physical machines with networked sensors and software. The current growth in the number of sensors deployed in heavy machinery and industrial equipment will lead to an exponential increase in data being captured that needs to be analyzed for predictive analytics. This also opens up a new avenue for developers who want to build exciting industrial applications. Industrial Internet Application Development serves as a one-stop guide for software professionals wanting to design, build, manage, and operate IIoT applications. You will develop your first IIoT application and understand its deployment and security considerations, followed by running through the deployment of IIoT applications on the Predix platform. Once you have got to grips with what IIoT is, you will move on to exploring Edge Development along with the analytics portions of the IIoT stack. All this will help you identify key elements of the development framework, and understand their importance when considering the overall architecture and design considerations for IIoT applications. By the end of this book, you will have grasped how to deploy IIoT applications on the Predix platform, as well as incorporate best practices for making fault-tolerant and reliable IIoT systems.What you will learnConnect prototype devices to CloudStore data in IIoT applications Explore data management techniques and implementationStudy IIoT applications analytics using Spark ML and TensorFlow Deploy analytics and visualize the outcomes as AlertsUnderstand continuous deployment using Docker and Cloud FoundryMake your applications fault-tolerant and monitor them with New RelicUnderstand IIoT platform architecture and implement IIoT applications on the platformWho this book is forThis book is intended for software developers, architects, product managers, and executives keen to gain insights into Industrial Internet development. A basic knowledge of any popular programming language such as Python will be helpful.
Industry of Anonymity: Inside the Business of Cybercrime
by Jonathan LusthausJonathan Lusthaus lifts the veil on cybercriminals in the most extensive account yet of the lives they lead and the vast international industry they have created. Having traveled to hotspots around the world to meet with hundreds of law enforcement agents, security gurus, hackers, and criminals, he charts how this industry based on anonymity works.
Influencer: Building Your Personal Brand in the Age of Social Media
by Brittany Hennessy“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
Influencer Marketing: Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
by Marlis JahnkeDieses Buch erläutert fundiert und pragmatisch alle entscheidenden Erfolgsfaktoren des Influencer Marketings – sowohl für Unternehmen als auch für Influencer.Marketingprofis erfahren, wie sie Influencer Marketing bestmöglich in ihre Kommunikationsstrategie integrieren, wie sie die passenden Influencer finden und nach welchen konkreten Regeln die Zusammenarbeit optimal funktioniert: von der Vertragsgestaltung über das Briefing bis hin zum Monitoring. Zudem werden viele nützliche Plattformen, Netzwerke und Instrumente vorgestellt.Influencer erhalten wertvolle Anregungen, wie sie ihre Karriere weiter professionalisieren können und lernen aus Erfahrungsberichten und Empfehlungen von erfolgreichen Akteuren im Markt.Als wichtiges und erfolgskritisches Thema werden auch die wettbewerbsrechtlichen Grundlagen des Influencer Marketing verständlich und handlungsorientiert dargestellt. Ein unverzichtbares Grundlagenwerk, das zeigt, wie sich das mitunter fragile Zusammenspiel beider Seiten effizient, langfristig und vor allem für alle Seiten gewinnbringend gestalten lässt.Auszug aus dem Inhalt Wie sieht das Marketing im Influencer-Zeitalter aus?Markenstrategischer Fit im Influencer MarketingWettbewerbsrechtliche Grundlagen von Influencer MarketingPlattformen, Instrumente und Netzwerke im Influencer MarketingProfessionalisierung für Influencer über NetzwerkeErfahrungsberichte von Influencern14 strukturiert aufgearbeitete Fallbeispiele, u.a. aus den Branchen Drogerie, Food, Technik und MedienDie Herausgeberin Marlis Jahnke begleitet die Szene seit vielen Jahren und hat mit HashtagLove eine der ersten und erfolgreichsten Influencer-Marketing-Plattformen in Deutschland gelauncht. Beitragsautoren im Werk sind Professor Regina Brix, Dr. Annette Bruce, Thomas Fuchs, Dr. Caroline Hahn, Fabian Held, Hendrik Martens, Moritz Meyer, André Krüger, Melanie Lammers, Franziska von Lewinski, Monika Sekara und Simon Unge.
Influencer Relations: Marketing Und Pr Mit Digitalen Meinungsführern
by Annika Schach Timo LommatzschDie Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen großer Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber was sind eigentlich Influencer? Influencer sind die Meinungsführer und Meinungsmacher des digitalen Zeitalters. Typischerweise haben sie sich über verschiedene digitale Kanäle (wie Blogs und Social Media) ein Netzwerk aufbauen können, in dem sie dank einer gewissen Themenkompetenz als Anlaufquelle für bestimmte Informationen gelten. Influencer sind in der Regel also weder Journalisten noch klassischen Testimonials oder Prominente, die seit jeher in der Werbung als Botschafter eingesetzt werden, sondern viel mehr ganz normale Menschen, die sich in der digitalen Öffentlichkeit den Ruf eines Experten für bestimmte Themen erarbeiten konnten. In Unternehmen gilt daher die Pflege der Influencer Relations als Weiterentwicklung des Empfehlungsmarketings. Denn auch wenn die Theorie die Wirksamkeit des Influencer Marketings noch oft kritisch diskutiert, sind Unternehmen, die mittlerweile - ausschließlich oder verstärkt - auf diese Form der Kommunikation setzen, sehr erfolgreich damit. Dieses Grundlagenwerk bietet erstmals eine fundierte Aufbereitung der Felder Influencer Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es vor allem die Aspekte der strategischen Planung und praktischen Umsetzung vor und erläutert die Themen Evaluation/Key Performance Indicators sowie rechtliche und medienethische Grundlagen. Führende Experten aus der Praxis geben anhand aktueller Best-Cases einen Einblick in den aktuellen Status quo der jungen Disziplin, der vor allem für Vertreter aus Unternehmen und Agenturen interessant ist. Insgesamt ein lohnendes Buch für Kommunikations- und Marketingexperten wie auch Studierende der Kommunikationswissenschaften sowie der Public Relations und des Marketings.
Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
by Douglas B. Laney<p>Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. <p>Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset; CIOs how to improve the flow and accessibility of information; CFOs how to help their organizations measure the actual and latent value in their information assets. <p>More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. <p>Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.</p>
Informatics in Control, Automation and Robotics
by Kurosh Madani Dimitri Peaucelle Oleg GusikhinThe book addresses the latest advances in research and development in the field of informatics in control, robotics and automation. With more than twenty revised and extended articles covering the theoretical aspects as well as applications and their implementation, it offers a factual and well-balanced overview of the state of the art in the field. In addition, it highlights the trends in control of intelligent robots. The book is an up-to-date source of information and inspiration for researchers, engineers and PhD students.
Information and Communication Technologies for Ageing Well and e-Health: Third International Conference, ICT4AWE 2017, Porto, Portugal, April 28-29, 2017, Revised Selected Papers (Communications in Computer and Information Science #869)
by William Molloy Leszek Maciaszek Martina Ziefle John O’Donoghue Carsten RöckerThis book constitutes the thoroughly refereed proceedings of the third International Conference on Communication Technologies for Ageing Well and e-Health, ICT4AWE 2017, held in Porto, Portugal in April 2017. The 10 full papers presented were carefully reviewed and selected from 32 submissions. The papers aim at contributing to the understanding of relevant trends of current research on ICT for Ageing Well and eHealth including the collection and evaluation of day/night end user behavior patterns through the adoption of wearable technologies.