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Influencer Marketing: Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
by Marlis JahnkeDieses Buch erläutert fundiert und pragmatisch alle entscheidenden Erfolgsfaktoren des Influencer Marketings – sowohl für Unternehmen als auch für Influencer.Marketingprofis erfahren, wie sie Influencer Marketing bestmöglich in ihre Kommunikationsstrategie integrieren, wie sie die passenden Influencer finden und nach welchen konkreten Regeln die Zusammenarbeit optimal funktioniert: von der Vertragsgestaltung über das Briefing bis hin zum Monitoring. Zudem werden viele nützliche Plattformen, Netzwerke und Instrumente vorgestellt.Influencer erhalten wertvolle Anregungen, wie sie ihre Karriere weiter professionalisieren können und lernen aus Erfahrungsberichten und Empfehlungen von erfolgreichen Akteuren im Markt.Als wichtiges und erfolgskritisches Thema werden auch die wettbewerbsrechtlichen Grundlagen des Influencer Marketing verständlich und handlungsorientiert dargestellt. Ein unverzichtbares Grundlagenwerk, das zeigt, wie sich das mitunter fragile Zusammenspiel beider Seiten effizient, langfristig und vor allem für alle Seiten gewinnbringend gestalten lässt.Auszug aus dem Inhalt Wie sieht das Marketing im Influencer-Zeitalter aus?Markenstrategischer Fit im Influencer MarketingWettbewerbsrechtliche Grundlagen von Influencer MarketingPlattformen, Instrumente und Netzwerke im Influencer MarketingProfessionalisierung für Influencer über NetzwerkeErfahrungsberichte von Influencern14 strukturiert aufgearbeitete Fallbeispiele, u.a. aus den Branchen Drogerie, Food, Technik und MedienDie Herausgeberin Marlis Jahnke begleitet die Szene seit vielen Jahren und hat mit HashtagLove eine der ersten und erfolgreichsten Influencer-Marketing-Plattformen in Deutschland gelauncht. Beitragsautoren im Werk sind Professor Regina Brix, Dr. Annette Bruce, Thomas Fuchs, Dr. Caroline Hahn, Fabian Held, Hendrik Martens, Moritz Meyer, André Krüger, Melanie Lammers, Franziska von Lewinski, Monika Sekara und Simon Unge.
Influencer Relations: Marketing Und Pr Mit Digitalen Meinungsführern
by Annika Schach Timo LommatzschDie Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen großer Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber was sind eigentlich Influencer? Influencer sind die Meinungsführer und Meinungsmacher des digitalen Zeitalters. Typischerweise haben sie sich über verschiedene digitale Kanäle (wie Blogs und Social Media) ein Netzwerk aufbauen können, in dem sie dank einer gewissen Themenkompetenz als Anlaufquelle für bestimmte Informationen gelten. Influencer sind in der Regel also weder Journalisten noch klassischen Testimonials oder Prominente, die seit jeher in der Werbung als Botschafter eingesetzt werden, sondern viel mehr ganz normale Menschen, die sich in der digitalen Öffentlichkeit den Ruf eines Experten für bestimmte Themen erarbeiten konnten. In Unternehmen gilt daher die Pflege der Influencer Relations als Weiterentwicklung des Empfehlungsmarketings. Denn auch wenn die Theorie die Wirksamkeit des Influencer Marketings noch oft kritisch diskutiert, sind Unternehmen, die mittlerweile - ausschließlich oder verstärkt - auf diese Form der Kommunikation setzen, sehr erfolgreich damit. Dieses Grundlagenwerk bietet erstmals eine fundierte Aufbereitung der Felder Influencer Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es vor allem die Aspekte der strategischen Planung und praktischen Umsetzung vor und erläutert die Themen Evaluation/Key Performance Indicators sowie rechtliche und medienethische Grundlagen. Führende Experten aus der Praxis geben anhand aktueller Best-Cases einen Einblick in den aktuellen Status quo der jungen Disziplin, der vor allem für Vertreter aus Unternehmen und Agenturen interessant ist. Insgesamt ein lohnendes Buch für Kommunikations- und Marketingexperten wie auch Studierende der Kommunikationswissenschaften sowie der Public Relations und des Marketings.
Influencer: Building Your Personal Brand in the Age of Social Media
by Brittany Hennessy“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
by Douglas B. Laney<p>Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. <p>Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset; CIOs how to improve the flow and accessibility of information; CFOs how to help their organizations measure the actual and latent value in their information assets. <p>More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. <p>Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.</p>
Informatics in Control, Automation and Robotics
by Dimitri Peaucelle Oleg Gusikhin Kurosh MadaniThe book addresses the latest advances in research and development in the field of informatics in control, robotics and automation. With more than twenty revised and extended articles covering the theoretical aspects as well as applications and their implementation, it offers a factual and well-balanced overview of the state of the art in the field. In addition, it highlights the trends in control of intelligent robots. The book is an up-to-date source of information and inspiration for researchers, engineers and PhD students.
Information Governance for Healthcare Professionals: A Practical Approach (HIMSS Book Series)
by Robert F. SmallwoodLike other critical organizational assets, information is a strategic asset that requires high level of oversight in order to be able to effectively use it for organizational decision-making, performance improvement, cost management, and risk mitigation. Adopting an information governance program shows a healthcare organization’s commitment to managing its information as a valued strategic asset. Information governance serves the dual purpose of optimizing the ability to extract clinical and business value from healthcare information while meeting compliance needs and mitigating risk. Healthcare organizations that have information governance programs will have a competitive edge over others and contributes to safety and quality of care, population health, operational efficiency and effectiveness, and cost reduction initiatives. This is a much-needed book in the healthcare market space. It will explain, in clear terms, how to develop, launch, and oversee an Information Governance program. It also provides advice and insights from leading IG, cybersecurity and information privacy professionals in healthcare.
Information Processing and Management of Uncertainty in Knowledge-Based Systems. Applications: 17th International Conference, IPMU 2018, Cádiz, Spain, June 11-15, 2018, Proceedings, Part III (Communications in Computer and Information Science #855)
by Irina Perfilieva Ronald R. Yager Manuel Ojeda-Aciego José Luis Verdegay Bernadette Bouchon-Meunier Jesús MedinaThis three volume set (CCIS 853-855) constitutes the proceedings of the 17th International Conference on Information Processing and Management of Uncertainty in Knowledge-Based Systems, IPMU 2017, held in Cádiz, Spain, in June 2018.The 193 revised full papers were carefully reviewed and selected from 383 submissions. The papers are organized in topical sections on advances on explainable artificial intelligence; aggregation operators, fuzzy metrics and applications; belief function theory and its applications; current techniques to model, process and describe time series; discrete models and computational intelligence; formal concept analysis and uncertainty; fuzzy implication functions; fuzzy logic and artificial intelligence problems; fuzzy mathematical analysis and applications; fuzzy methods in data mining and knowledge discovery; fuzzy transforms: theory and applications to data analysis and image processing; imprecise probabilities: foundations and applications; mathematical fuzzy logic, mathematical morphology; measures of comparison and entropies for fuzzy sets and their extensions; new trends in data aggregation; pre-aggregation functions and generalized forms of monotonicity; rough and fuzzy similarity modelling tools; soft computing for decision making in uncertainty; soft computing in information retrieval and sentiment analysis; tri-partitions and uncertainty; decision making modeling and applications; logical methods in mining knowledge from big data; metaheuristics and machine learning; optimization models for modern analytics; uncertainty in medicine; uncertainty in Video/Image Processing (UVIP).
Information Processing and Management of Uncertainty in Knowledge-Based Systems. Theory and Foundations: 17th International Conference, IPMU 2018, Cádiz, Spain, June 11-15, 2018, Proceedings, Part I (Communications in Computer and Information Science #853)
by Ronald R. Yager Manuel Ojeda-Aciego José Luis Verdegay Bernadette Bouchon-Meunier David A. Pelta Jesús Medina Inma P. CabreraThis three volume set (CCIS 853-855) constitutes the proceedings of the 17th International Conference on Information Processing and Management of Uncertainty in Knowledge-Based Systems, IPMU 2017, held in Cádiz, Spain, in June 2018.The 193 revised full papers were carefully reviewed and selected from 383 submissions. The papers are organized in topical sections on advances on explainable artificial intelligence; aggregation operators, fuzzy metrics and applications; belief function theory and its applications; current techniques to model, process and describe time series; discrete models and computational intelligence; formal concept analysis and uncertainty; fuzzy implication functions; fuzzy logic and artificial intelligence problems; fuzzy mathematical analysis and applications; fuzzy methods in data mining and knowledge discovery; fuzzy transforms: theory and applications to data analysis and image processing; imprecise probabilities: foundations and applications; mathematical fuzzy logic, mathematical morphology; measures of comparison and entropies for fuzzy sets and their extensions; new trends in data aggregation; pre-aggregation functions and generalized forms of monotonicity; rough and fuzzy similarity modelling tools; soft computing for decision making in uncertainty; soft computing in information retrieval and sentiment analysis; tri-partitions and uncertainty; decision making modeling and applications; logical methods in mining knowledge from big data; metaheuristics and machine learning; optimization models for modern analytics; uncertainty in medicine; uncertainty in Video/Image Processing (UVIP).
Information Processing and Management of Uncertainty in Knowledge-Based Systems. Theory and Foundations: 17th International Conference, IPMU 2018, Cádiz, Spain, June 11-15, 2018, Proceedings, Part II (Communications in Computer and Information Science #854)
by Ronald R. Yager Manuel Ojeda-Aciego José Luis Verdegay Bernadette Bouchon-Meunier David A. Pelta Jesús Medina Inma P. CabreraThis three volume set (CCIS 853-855) constitutes the proceedings of the 17th International Conference on Information Processing and Management of Uncertainty in Knowledge-Based Systems, IPMU 2017, held in Cádiz, Spain, in June 2018.The 193 revised full papers were carefully reviewed and selected from 383 submissions. The papers are organized in topical sections on advances on explainable artificial intelligence; aggregation operators, fuzzy metrics and applications; belief function theory and its applications; current techniques to model, process and describe time series; discrete models and computational intelligence; formal concept analysis and uncertainty; fuzzy implication functions; fuzzy logic and artificial intelligence problems; fuzzy mathematical analysis and applications; fuzzy methods in data mining and knowledge discovery; fuzzy transforms: theory and applications to data analysis and image processing; imprecise probabilities: foundations and applications; mathematical fuzzy logic, mathematical morphology; measures of comparison and entropies for fuzzy sets and their extensions; new trends in data aggregation; pre-aggregation functions and generalized forms of monotonicity; rough and fuzzy similarity modelling tools; soft computing for decision making in uncertainty; soft computing in information retrieval and sentiment analysis; tri-partitions and uncertainty; decision making modeling and applications; logical methods in mining knowledge from big data; metaheuristics and machine learning; optimization models for modern analytics; uncertainty in medicine; uncertainty in Video/Image Processing (UVIP).
Information Retrieval Technology: 14th Asia Information Retrieval Societies Conference, AIRS 2018, Taipei, Taiwan, November 28-30, 2018, Proceedings (Lecture Notes in Computer Science #11292)
by Tetsuya Sakai Jing Jiang Yuen-Hsien Tseng Lun-Wei Ku Dae Hoon Park Jui-Feng Yeh Liang-Chih Yu Lung-Hao Lee Zhi-Hong ChenThis book constitutes the refereed proceedings of the 14th Information Retrieval Societies Conference, AIRS 2018, held in Taipei, Taiwan, in November 2018.The 8 full papers presented together with 9 short papers and 3 session papers were carefully reviewed and selected from 41 submissions. The scope of the conference covers applications, systems, technologies and theory aspects of information retrieval in text, audio, image, video and multimedia data.
Information Security Applications: 18th International Conference, WISA 2017, Jeju Island, Korea, August 24-26, 2017, Revised Selected Papers (Lecture Notes in Computer Science #10763)
by Brent ByungHoon Kang Taesoo KimThis book constitutes the thoroughly refereed post-conference proceedings of the 18th International Conference on Information Security Applications, WISA 2017, held on Jeju Island, Korea, in August 2017.The 12 revised full papers and 15 short papers presented in this volume were carefully reviewed and selected from 53 submissions. The papers are organized in topical sections such as attack and defense; theory in security; web security and emerging technologies; systems security and authentication; crypto protocols; and attack detections and legal aspects.
Information Security Education – Towards a Cybersecure Society: 11th IFIP WG 11.8 World Conference, WISE 11, Held at the 24th IFIP World Computer Congress, WCC 2018, Poznan, Poland, September 18–20, 2018, Proceedings (IFIP Advances in Information and Communication Technology #531)
by Marianthi Theocharidou Lynette DrevinThis book constitutes the refereed proceedings of the 11th IFIP WG 11.8 World Conference on Information Security Education, WISE 11, held at the 24th IFIP World Computer Congress, WCC 2018, in Poznan, Poland, in September 2018.The 11 revised papers presented were carefully reviewed and selected from 25 submissions. They focus on cybersecurity and are organized in the following topical sections: information security learning techniques; information security training and awareness; and information security courses and curricula.
Information Security Practice and Experience: 14th International Conference, ISPEC 2018, Tokyo, Japan, September 25-27, 2018, Proceedings (Lecture Notes in Computer Science #11125)
by Chunhua Su Hiroaki KikuchiThis book constitutes the refereed proceedings of the 14th International Conference on Information Security Practice and Experience, ISPEC 2018, held in Tokyo, Japan, in September 2018. The 39 papers presented in this volume were carefully reviewed and selected from 73 submissions. They were organized in topical sections named: system security; public key cryptography; searchable and functional encryption; post-quantum signature schemas; security protocols; network security; authentication; side-channel attacks; security for cyber-physical systems; security in mobile environment; secure computation and data privacy; and cryptographic protocols.
Information Security Theory and Practice: 11th IFIP WG 11.2 International Conference, WISTP 2017, Heraklion, Crete, Greece, September 28–29, 2017, Proceedings (Lecture Notes in Computer Science #10741)
by Ernesto Damiani Gerhard P. HanckeThis volume constitutes the refereed proceedings of the 11th IFIP WG 11.2 International Conference on Information Security Theory and Practices, WISTP 2017, held in Heraklion, Crete, Greece, in September 2017. The 8 revised full papers and 4 short papers presented were carefully reviewed and selected from 35 submissions. The papers are organized in the following topical sections: security in emerging systems; security of data; trusted execution; defenses and evaluation; and protocols and algorithms.
Information Security and Cryptology – ICISC 2017: 20th International Conference, Seoul, South Korea, November 29 - December 1, 2017, Revised Selected Papers (Lecture Notes in Computer Science #10779)
by Howon Kim Dong-Chan KimThis book constitutes revised selected papers from the 20th International Conference on Information Security and Cryptology, ICISC 2017, held in Seoul, South Korea, in November/December 2017. The total of 20 papers presented in this volume were carefully reviewed and selected from 70 submissions. The papers were organized in topical sections named: symmetric key encryption; homomorphic encryption, side channel analysis and implementation; broadcast encryption; elliptic curve; signature and protocol; and network and system security.
Information Security and Cryptology: 13th International Conference, Inscrypt 2017, Xi'an, China, November 3–5, 2017, Revised Selected Papers (Lecture Notes in Computer Science #10726)
by Moti Yung Dongdai Lin Xiaofeng ChenThis book constitutes the thoroughly refereed post-conference proceedings of the 13th International Conference on Information Security and Cryptology, Inscrypt 2017, held in Xi'an, China, in November 2017.The 27 revised full papers presented together with 5 keynote speeches were carefully reviewed and selected from 80 submissions. The papers are organized in the following topical sections: cryptographic protocols and algorithms; digital signatures; encryption; cryptanalysis and attack; and applications.
Information Security and Privacy: 23rd Australasian Conference, ACISP 2018, Wollongong, NSW, Australia, July 11-13, 2018, Proceedings (Lecture Notes in Computer Science #10946)
by Willy Susilo Guomin YangThis book constitutes the refereed proceedings of the 23rd Australasian Conference on Information Security and Privacy, ACISP 2018, held in Wollongong, Australia, in July 2018. The 41 revised full papers and 10 short papers presented were carefully revised and selected from 136 submissions. The papers present theories, techniques, implementations, applications and practical experiences on a variety of topics such as foundations, symmetric-key cryptography, public-key cryptography, cloud security, post-quantum cryptography, security protocol, system and network security, and blockchain and cryptocurrency.
Information Security: 21st International Conference, ISC 2018, Guildford, UK, September 9–12, 2018, Proceedings (Lecture Notes in Computer Science #11060)
by Liqun Chen Mark Manulis Steve SchneiderThis book constitutes the proceedings of the 21st International Conference on Information Security, ISC 2018, held in Guildford, UK, in September 2018. The 26 full papers presented in this volume were carefully reviewed and selected from 59 submissions. The book also includes one invited talk in full-paper length. The papers were organized in topical sections named: software security; symmetric ciphers and cryptanalysis; data privacy and anonymization; outsourcing and assisted computing; advanced encryption; privacy-preserving applications; advanced signatures; and network security.
Information Systems Design and Intelligent Applications: Proceedings Of Fourth International Conference India 2017 (Advances In Intelligent Systems And Computing #672)
by Suresh Chandra Satapathy Vikrant Bhateja Bao Le Nguyen Nhu Gia Nguyen Dac-Nhuong LeThe book is a collection of high-quality peer-reviewed research papers presented at International Conference on Information System Design and Intelligent Applications (INDIA 2017) held at Duy Tan University, Da Nang, Vietnam during 15-17 June 2017. The book covers a wide range of topics of computer science and information technology discipline ranging from image processing, database application, data mining, grid and cloud computing, bioinformatics and many others. The various intelligent tools like swarm intelligence, artificial intelligence, evolutionary algorithms, bio-inspired algorithms have been well applied in different domains for solving various challenging problems.
Information Systems Design and Intelligent Applications: Proceedings Of Fourth International Conference India 2017 (Advances in Intelligent Systems and Computing #672)
by Xin-She Yang Roman Senkerik Suresh Chandra Satapathy Vikrant Bhateja Radhakhrishna SomanahThe third international conference on INformation Systems Design and Intelligent Applications (INDIA – 2016) held in Visakhapatnam, India during January 8-9, 2016. The book covers all aspects of information system design, computer science and technology, general sciences, and educational research. Upon a double blind review process, a number of high quality papers are selected and collected in the book, which is composed of three different volumes, and covers a variety of topics, including natural language processing, artificial intelligence, security and privacy, communications, wireless and sensor networks, microelectronics, circuit and systems, machine learning, soft computing, mobile computing and applications, cloud computing, software engineering, graphics and image processing, rural engineering, e-commerce, e-governance, business computing, molecular computing, nano-computing, chemical computing, intelligent computing for GIS and remote sensing, bio-informatics and bio-computing. These fields are not only limited to computer researchers but also include mathematics, chemistry, biology, bio-chemistry, engineering, statistics, and all others in which computer techniques may assist.
Information Systems Security and Privacy: Third International Conference, ICISSP 2017, Porto, Portugal, February 19-21, 2017, Revised Selected Papers (Communications in Computer and Information Science #867)
by Steven Furnell Olivier Camp Paolo MoriThis book constitutes the revised selected papers of the Third International Conference on Information Systems Security and Privacy, ICISSP 2017, held in Porto, Portugal, in February 2017. The 13 full papers presented were carefully reviewed and selected from a total of 100 submissions. They are dealing with topics such as vulnerability analysis and countermeasures, attack patterns discovery and intrusion detection, malware classification and detection, cryptography applications, data privacy and anonymization, security policy analysis, enhanced access control, and socio-technical aspects of security.
Information Systems Security: 14th International Conference, ICISS 2018, Bangalore, India, December 17-19, 2018, Proceedings (Lecture Notes in Computer Science #11281)
by Trent Jaeger Vinod Ganapathy R. K. ShyamasundarThis book constitutes the refereed proceedings of the 14th International Conference on Information Systems Security, ICISS 2018, held in Bangalore, India, in December 2018.The 23 revised full papers presented in this book together with 1 invited paper and 3 keynote abstracts were carefully reviewed and selected from 51 submissions. The papers are organized in the following topical sections: security for ubiquitous computing; modelling and anaylsis of attacks; smartphone security; cryptography and theory; enterprise and cloud security; machine learning and security; privacy; and client security and authentication.
Information Systems in the Big Data Era: CAiSE Forum 2018, Tallinn, Estonia, June 11-15, 2018, Proceedings (Lecture Notes in Business Information Processing #317)
by Haralambos Mouratidis Jan MendlingThis book constitutes the thoroughly refereed proceedings of the CAiSE Forum 2018 held in Tallinn, Estonia, as part of the 30th International Conference on Advanced Information Systems Engineering, CAiSE 2018, in June 2018. The CAiSE Forum is a place within the CAiSE conference for presenting and discussing new ideas and tools related to information systems engineering. Intended to serve as an interactive platform, the Forum aims at the presentation of emerging new topics and controversial positions, as well as demonstration of innovative systems, tools and applications. This year’s theme was “Information Systems in the Big Data Era”. The 10 full and 12 short papers in this volume were carefully reviewed and selected from 17 direct submissions (of which 2 full and 7 short papers were selected), plus 13 transfers from the CAiSE main conference (which resulted in another 8 full and 5 short papers).
Information Systems, Logistics, and Supply Chain: 6th International Conference, ILS 2016, Bordeaux, France, June 1–4, 2016, Revised Selected Papers (Lecture Notes in Business Information Processing #262)
by Cecilia Temponi Nico VandaeleThis book constitutes revised selected papers from the 6th International Conference on Information Systems, Logistics, and Supply Chains, ILS 2016, held in Bordeaux, France, in June 2016. The conference deals with topics related to supply chain design and management, information and decision-making systems, and innovative practices in logistics. It also encompasses issues such as sustainability, societal impact, uncertainty, and collaboration in supply chain management. The 13 full papers presented were carefully reviewed and selected for inclusion in this volume and reflect the diverse challenges and opportunities experienced in logistics, information and supply chain management. They were organized in topical sections named: transportation and logistics; supply chain planning; collaboration and operations in supply chain; and applications of supply chain topics to business environments (case studies).
Information Systems: 11th SIGSAND/PLAIS EuroSymposium 2018, Gdansk, Poland, September 20, 2018, Proceedings (Lecture Notes in Business Information Processing #333)
by Stanisław Wrycza Jacek MaślankowskiThis book constitutes the refereed proceedings of the 11th SIGSAND/PLAIS EuroSymposium 2018 held in Gdansk, Poland, on September 20, 2018.The objective of the EuroSymposium on Systems Analysis and Design is to promote and develop high quality research on all issues related to information systems (IS) and in particular in systems analysis and design (SAND).The 14 papers presented in this volume were carefully reviewed and selected from 36 submissions. They were organized in topical sections named: systems development and engineering; systems acceptance and usability; internet of things and big data; and healthcare IT.