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Thinking Better: The Art of the Shortcut in Math and Life
by Marcus du SautoyOne of the world's great mathematicians shows why math is the ultimate timesaver—and how everyone can make their lives easier with a few simple shortcuts.We are often told that hard work is the key to success. But success isn&’t about hard work – it&’s about shortcuts. Shortcuts allow us to solve one problem quickly so that we can tackle an even bigger one. They make us capable of doing great things. And according to Marcus du Sautoy, math is the very art of the shortcut.Thinking Better is a celebration of how math lets us do more with less. Du Sautoy explores how diagramming revolutionized therapy, why calculus is the greatest shortcut ever invented, whether you must really practice for ten thousand hours to become a concert violinist, and why shortcuts give us an advantage over even the most powerful AI. Throughout, we meet artists, scientists, and entrepreneurs who use mathematical shortcuts to change the world.Delightful, illuminating, and above all practical, Thinking Better is for anyone who has wondered why you should waste time climbing the mountain when you could go around it much faster.
You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All
by Adrian HonHow games are being harnessed as instruments of exploitation—and what we can do about it Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet.Points, badges, and leaderboards are creeping into every aspect of modern life. In You&’ve Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations, schools, and governments use games and gamification as tools for profit and coercion. These are games that we often have no choice but to play, where losing has heavy penalties. You&’ve Been Played is a scathing indictment of a tech-driven world that wants to convince us that misery is fun, and a call to arms for anyone who hopes to preserve their dignity and autonomy.
The Wide World of Coding: The People and Careers behind the Programs
by Jennifer Connor-SmithThe best part about coding is that anyone with a computer can learn how to do it. From education to healthcare to entertainment, software touches almost every aspect of twenty-first century life. Take a high-level perspective on the types of people who create that software—including many jobs that do not involve writing code at all. Learn about the software development cycle and the huge variety of skills developers draw on, including psychology, mathematics, and art, to create amazing apps and programs. Explore why diversity is needed to prevent bias in design. Learn about the different coding languages and what they are used for, how developers choose a language, and tools that simplify coding. Jennifer Connor-Smith breaks down stereotypes about coding as a career that is open only to technology-obsessed gamers, revealing ways people use software to improve medical care, nurture dementia patients, promote social justice, and more. Hands-on activities show you how easy it is to learn to think like a coder. The next generation of coders will require diverse teams, creativity, and ethical codes of conduct to create the best and most successful software. Will you be one of them?
Seven Deadly Clicks: Essential Lessons for Online Safety and Success
by Margo StrupeckPulling examples from high-profile pop culture cases, Seven Deadly Clicks explains the very real dangers behind common online activities. The book covers everything from over-sharing to sexting, online addiction, and more. Teens and parents will not only learn how to identify and prevent falling into these digital traps, but also how to recover if they do happen to make a mistake. This ebook exclusive acts as an internet safety net, giving teens an entertaining, yet informative, resource tohelp navigate potential pitfalls and still live fulfilling lives online.
Fugly
by Claire WallerA wrenchingly honest, thought-provoking exploration of a girl judged and dismissed by society who must break the cycle of shaming that traps her in her real life and comforts her in her online one. In real life, eighteen-year-old Beth is overweight, shy, and geeky. She's been bullied all her life, and her only refuge is food. Online, though, she's a vicious troll who targets the beautiful, vain, oversharing It Girls of the internet. When she meets Tori, a fellow troll, she becomes her online girlfriend-slash-partner-in-crime. But then Tori picks a target who's a little too close to home for Beth. Unsettled, Beth decides to quit their online bullying partnership. The only problem is, Tori is not willing to let her go.
Markus "Notch" Persson: Minecraft Mogul (Gateway Biographies Ser.)
by Matt DoedenMinecraft creator Markus "Notch" Persson has always loved programming. Find out how he translated his childhood passion for writing code into a multi-million dollar career as the mind behind Minecraft!
Linux: The Ultimate Beginners Guide To Linux Operating System
by Steve TaleLinux: The Ultimate Beginners Guide to Linux Operating System is a quick-reference guide that will walk you through installation, configuration, and usage of the Linux OS. If you are new to this operating system, this book will allow you to get complete instructions on how you can quickly use Linux on your computer, learn how to operate programs and browse the internet, and use shortcuts that will allow you to navigate through the operating system with ease. This book is designed in such a way that you do not have to read all the chapters subsequently – you can jump from one chapter or section to another, depending on what topic you need to look up.
Blue Team Field Manual (RFTM Series)
by Alan White Ben ClarkBlue Team Field Manual (BTFM) is a Cyber Security Incident Response Guide that aligns with the NIST Cybersecurity Framework consisting of the five core functions of Identify, Protect, Detect, Respond, and Recover by providing the tactical steps to follow and commands to use when preparing for, working through and recovering from a Cyber Security Incident.
Instagram: 60 Ways to Get More Followers on Instagram and Monetize Them
by Marketing Mastery<p>Discover How To Skyrocket Your Instagram Business ! <p>Instagram is one of the most popular platforms for people to advertise whatever they like; whether it is a new shoe they got or just a random scene of nature, everybody uses Instagram to showcase their photography skills. Instagram works in a very simple manner. To get started on using it, all you need to do is to download and install the application, sign in with your details and get going. Your popularity on Instagram depends on how many followers you have. The higher the number of followers, the higher number of likes you can get on Instagram. Aside from the fact that you can use Instagram for posting pictures, you can even use Instagram to make money online. As mentioned earlier, Instagram is all about the amount of followers you have. Therefore, it is better to work as much as you can in order to improve your ranking on Instagram. This can be done by getting more followers there. </p>
Viral Parenting: A Guide to Setting Boundaries, Building Trust, and Raising Responsible Kids in an Online World
by Mindy McKnightMindy McKnight, YouTube's favorite mom, shares the tools parents need to keep kids safe in their online lives--and shows how to create stronger family relationships as they do. A cross between Jen Hatmaker and Rosalind Wiseman, VIRAL PARENTING is a guide to raising responsible, safe, and communicative kids in the digital world. Mindy shares practical tools for having honest conversations with kids of all ages about privacy, bullying, respectfulness, and family time, while emphasizing the importance of trust and open communication. These strategies are timeless--whether applied to texting, snapping, Facebooking, kiking, or whatever social media platforms await us in the future, this book is ultimately about teaching children about personal responsibility and safety. Mindy shares practical tools for creating family rules for kids of all ages about privacy, bullying, respectfulness, and family time, while emphasizing the importance of trust and open communication. Using family contracts, guided conversations, device checks, and respectful but firm oversight, the McKnights have raised a close knit family and navigated the complexity of being world-wide internet celebrities with grace. McKnight will show any parent of any child or teen how that's done--setting non-negotiable guidelines and offering a savvy perspective toward privacy that audience have been begging for.
Press Reset: Ruin and Recovery in the Video Game Industry
by Jason SchreierFrom the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart—and the stories, both triumphant and tragic, of what happened next.Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games—Bioshock Infinite, Epic Mickey, Dead Space, and more—on to the shocking closures of the studios that made them, Press Reset tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely.Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games—and whether the business of making games can change before it's too late.
The Antisocial Network: The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees
by Ben MezrichFrom one of our most innovative and celebrated authors, the definitive take on the wildest story of the year— the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight that may end up changing Wall Street forever.Bestselling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.It&’s the story of financial titans like Gabe Plotkin of hedge fund Melvin Capital, one of the most respected and staid funds on the Street, billionaires like Elon Musk, Steve Cohen, Mark Cuban, Robinhood co-CEOs Vlad Tenev and Baiju Bhatt, and Ken Griffin of Citadel Securities. Over the course of four incredible days, each in their own way must reckon with a formidable force they barely understand, let alone saw coming: everyday men and women on WallStreetBets like nurse Kim Campbell, college student Jeremy Poe, and the enigmatic Keith &“RoaringKitty&” Gill, whose unfiltered livestream videos captivated a new generation of stock market enthusiasts.The unlikely focus of the battle: GameStop, a flailing brick-and-mortar dinosaur catering to teenagers and outsiders that had somehow held on as the world rapidly moved online. At first, WallStreetBets was a joke—a meme-filled, freewheeling place to share shoot-the-moon investment tips, laugh about big losses, and post diamond hand emojis. Until some members noticed an opportunity in GameStop—and rode a rocket ship to tens of millions of dollars in earnings overnight.In thrilling, pulse-pounding prose, THE ANTISOCIAL NETWORK offers a fascinating, never-before-seen glimpse at the outsize personalities, dizzying swings, corporate drama, and underestimated American heroes and heroines who captivated the nation during one of the most volatile weeks in financial history. It&’s the amazing story of what just happened—and where we go from here.
American Breakdown: Why We No Longer Trust Our Leaders and Institutions and How We Can Rebuild Confidence
by Gerard BakerFrom the former editor-in-chief of the Wall Street Journal, a must-read account of how America suffers from a &“trust deficit&” that has weakened its cornerstone institutions and divided our society. AMERICAN BREAKDOWN dissects how, in the space of a generation, the pillars that sustained the once-dominant superpower have been dangerously eroded. From government to business, from media to medicine—the strength and security of the American experiment have been weakened by a widening gap between the elites who control these institutions and the public. At the root of this breakdown is a precipitous fall in Americans&’ trust in their political, business and cultural leaders. As Baker writes, &“This pathology of distrust across American society is eating the country away from the inside.&” Millions of Americans say they have little faith in their country's future, and no longer seem to have trust in their leaders, in their important social and civil institutions, even in their common values and ideals, or ultimately in each other. America in fact hasn&’t failed. Americans have been failed—misled by inept and deceitful political leaders, deserted by predatory and cynical corporate chiefs, and, above all, betrayed by a cultural elite that has exploited the very freedom this country provided in order to destroy it. AMERICAN BREAKDOWN is a deep analysis and thought-provoking account that explores the ways in which Americans have been let down and offers solutions for how we rebuild trust and reclaim purpose for a better future.
The Dream Architects: Adventures in the Video Game Industry
by David PolfeldtThe inside story of the booming video game industry from the late 1990s to the present, as told by the Managing Director of Ubisoft's Massive Entertainment (The Division, Far Cry 3, Assassin's Creed: Revelations).At Massive Entertainment, a Ubisoft studio, a key division of one of the largest, most influential companies in gaming, Managing Director Polfeldt has had a hand in some of the biggest video game franchises of today, from Assassin's Creed to Far Cry to Tom Clancy's The Division, the fastest-selling new series this generation which revitalized the Clancy brand in gaming.In The Dream Architects, Polfeldt charts his course through a charmed, idiosyncratic career which began at the dawn of the Sony PlayStation and Microsoft Xbox era -- from successfully pitching an Avatar game to James Cameron that will digitally create all of Pandora to enduring a week-long survivalist camp in the Scandinavian forest to better understand the post-apocalyptic future of The Division.Along the way, Polfeldt ruminates on how the video game industry has grown and changed, how and when games became art, and the medium's expanding artistic and storytelling potential. He shares what it's like to manage a creative process that has ballooned from a low-six-figure expense with a team of a half dozen people to a transatlantic production of five hundred employees on a single project with a production budget of over a hundred million dollars.A rare firsthand account of the golden age of game development told in vivid detail, The Dream Architects is a seminal work about the biggest entertainment medium of today.
Market Mover: Lessons from a Decade of Change at Nasdaq
by Robert GreifeldFormer CEO and Chairman of Nasdaq, Robert Greifeld shares stories, insights, and lessons learned from one of the world's largest stock exchanges, detailing his transformation of Nasdaq from a fledgling U.S. equities market to a global financial technology company. During 2003, the U.S. economy was described by one economist as "nervous, anxious, and waiting." In December the Dow had topped 10,000 for the first time in a year and a half, and at year's end the markets were up for the first time since 1999. But in the same year, American troops had moved into Iraq, and corporate boards were cutting CEOs at the slightest signs of trouble.Amidst this turmoil Robert Greifeld, a former tech entrepreneur from outside the Wall Street bubble, became CEO of Nasdaq, a position he would hold for the next thirteen years. He saw the company through one of the most mercurial economic periods in history: the Bernie Madoff mega-scandal; Facebook's tumultuous and disastrous IPO; Hurricane Sandy's disruption of the world's financial hub; the implosion of America's housing market and the global economic crash that followed, from which we have yet to fully recover. In Market Mover, Bob will write a first-hand account of the most critical moments of his career, with each chapter focusing on a headline-making event and ending with a prescriptive takeaway to impart to his readers. Now Bob, who stepped aside as Nasdaq's CEO at the end of 2016, is eager to look back at more than a decade of transformational change that occurred on his watch in order to share his insights and lessons with business readers.
Office 2016 For Beginners: Including Microsoft Excel Microsoft Powerpoint Microsoft Word Microsoft Access And More!
by Steven WeiklerOffice 2016 For Beginners- The perfect guide on Microsoft office Including Microsoft Excel Microsoft PowerPoint Microsoft Word Microsoft Access and more! Finally a simple user guide that you can count on unlike the others! The different Microsoft 2016 software has so much potential. . . have you ever wondered what is possible? If only I could learn how to use the programs properly, and learn quickily and easily. . . . . Well now you can! Perfect for using at work and even better for using at home for your own tasks! Also you get a MONEY BACK GUARANTEE if you do not like it! So why not check it out? With the new installment of multiple Microsoft programs for 2016 there is so much you can do to complete work and tasks easier than ever! Do you understand the changes? Or are you maybe new to some of these Microsoft programs altogether? We have accounted for all of this in the book! A guide optimized to gather all the important tools and have it laid out for you so it is quick and easy to understand! Don't settle for a low rated guide that promises but doesn't deliver! You will notice that this is the newest and best guide out there! And if you don't think so you get your money back! No risk at all. In fact the only risk is not at least checking this guide out, wouldn't you agree? Go from Beginner to Expert with this detailed yet easy to use guide!
Information and Internet Law: Global Practice
by Thomas ShawThe worlds of today and tomorrow rely upon open networks connecting far-flung participants exchanging information both personal and commercial. Bringing some certainty to this very dynamic environment are the legal foundations supporting the free flow of information over the Internet. <p><p> New lawyers, lawyers new to information and Internet law, lawyers updating their knowledge on the latest statutes and cases, and lawyers desiring a global comparative legal perspective are among the audiences who require this single resource to consolidate their understanding of global information and Internet law. This book, up-to-date to March 2018, provides insight by looking at current statutes, regulations, and directives in the United States and Europe, supplemented by statutes in Asia and the Americas ex-U.S. It discusses and identifies issues raised by the latest U.S. and EU cases on protection of information and use of the Internet. <p><p> It starts with a risk-based, lifecycle approach to this area of law. The areas of information law addressed: privacy, information security, and data protection law, unlawful data disclosures through cybercrime and data breach, and lawful data disclosures related to messaging and surveillance. The areas of Internet law addressed: access, jurisdiction, speech, intermediary liability, intellectual property, and e-commerce through electronic and website agreements. Bringing a unique perspective to explain a complex topic, the author has written numerous books on legal technology and legal history, writes and speaks extensively on the latest developments in technology law, teaches U.S.-EU comparative law school courses on information, Internet, and emerging technologies law, and had worked in complementary disciplines across the major parts of the world. This book is the result of those many years of experience and insight.
Ubuntu Linux: Learn Administration, Networking, and Development Skills With The #1 Linux Distribution!
by Jerry Banfield Nick GermaineIf you want to learn Ubuntu Linux, I think you might love this book! Here is what each section of the book focuses on! Getting started with Ubuntu Linux. Introduction to Ubuntu Linux and getting started as a power user. What are Linux distributions? Installing Ubuntu in a virtual machine. Installing virtualbox and setting up your virtual machine. Installing Ubuntu Linux on your virtual machine. Setting up Ubuntu linux on your virtual machine. Disabling the iso & first boot up. Optimizing Ubuntu & customizing your desktop. Installing virtualbox/guest additions for a better user experience. Customizing your Ubuntu desktop. Installing the unity tweak tool for Ubuntu. Installing Ubuntu. Installing Ubuntu alongside windows on your hard drive. Reboot your computer using Ubuntu. Getting started with the Linux command line. Administrative privileges in the Linux terminal. Using the package manager to install new applications. Searching the repository to find new applications to download. Installing a package not in the repositories. Keeping programs updated in Ubuntu Linux. File permissions and ownership. Operations and ownership. Create a new file in the terminal. Creating new directories and moving files. Copying, renaming and removing files. Moving on to more advanced commands in the terminal. Getting started with the find command. The find command. Introduction to the grep command. Grep. How to redirect the output of a command. Using the top command to view applications. How to view the entire list of processes and closing applications. What is a service? Configuring services using the command line. Using crontabs and cronjobs. The practical applications of crontabs. Ubuntu Linux developer tools: get started as a freelancer today! Choosing an integrated development environment (ide). Eclipse installation and setup. Pycharm installation and setup. Pycharm installation problem resolved. Introduction to github, installation, and setting up a repository. How to pull and push information from your repository. How to remove or ignore directories in your repository. How to resolve conflicts from the command line. How to set up and manage branches. Making comments in python. Getting started with meteor: installation and adding packages. Meteor tutorial part 1: setting up your first project. Meteor part 2: setting up your router and react components. Meteor tutorial part 3: programming. Meteor tutorial part 4: rendering posts. Meteor tutorial part 5: putting on the finishing touches. Apache 2, php 5 and mysql installation. Getting started with your server configuration. What is the hosts file on a Linux system? Deploying the meteor to an apache 2 server. Setting up mongodb nosql database. Creating a virtual host. Using a shell script to set environment variables. Installing and configuring phpmyadmin. Take a tour around the phpmyadmin panel. Creating a basic virtual host. Setting up a WordPress installation on top of apache 2. Set up the database in WordPress. Python installation and command line interface. What are the practical applications of python? Managing users, permissions, and groups. Adding new users through terminal. Deleting users through terminal. How to change an existing user’s password. Adding users to a group and why it’s valuable. Linux network administration tools. Introduction to networking. How does the internet work? What is a local network? Practical networking commands. Using the netstat command to track detailed network statistics. An in-depth look at the Linux hosts file. Thank you for reading this and I hope you enjoy the book!
A Crash Course In Healthcare IT: Everything You Need to Know About this Industry
by Michael FishweicherIf you’re started already. You probably have noticed that here is a lot of industry related information that any staff member may come across on any given day. If you’re like me and want to be sure that you’re able to carry an intelligent conversation with a co-worker, client, or potential cacnt.
Make Your Own Neural Network
by Tariq Rashid<P>A step-by-step journey through the mathematics of neural networks, and making your own using the Python computer language.<P> Neural networks are a key element of deep learning and artificial intelligence, which today is capable of some truly impressive feats.<P> Yet too few really understand how neural networks actually work. <P>This guide will take you on a fun and unhurried journey, starting from very simple ideas, and gradually building up an understanding of how neural networks work.
Social Media: Marketing Strategies For Rapid Growth Using: Facebook, Twitter, Instagram, Linkedin, Pinterest And Youtube
by John WilliamsHow can 'Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube' help you achieve this? <P><P> <P>Learn how to grow an engaged and supportive following on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn. <P>Tell your story and get your brands message across in a way that consumers enjoy and even look forward too. <P>Develop the skills needed to turn media consumers into paying customers <P>Learn the key demographics of each social media platform and how to use this to your advantage <P>Learn how to target your marketing to very specific groups of people for increased engagement and conversion <P>Learn how to improve your bottom line with more efficient marketing and cheaper customer acquisition <P>Take your business or brand to the Stratosphere! <P>Ideal for businesses of all sizes, brands and even personal pages <P>It's time to take your social media channels to new heights. It's time to grow your business the right way. Get relevant and dominate your platforms in 2016!
Python for Everybody: Exploring Data Using Python 3
by Dr Charles R. SeverancePython for Everybody: Exploring Data Using Python 3
How AI Thinks: How we built it, how it can help us, and how we can control it
by Nigel ToonTHE #2 TIMES BESTSELLER'Artificial intelligence is going to have a massive impact on everyone’s lives... an accessible and sensible read that helps demystify AI' Deborah Meaden, entrepreneur and star of Dragon's Den'Nigel Toon is a visionary leader in the field of artificial intelligence... a must-read' Marc Tremblay, Distinguished Engineer, MicrosoftThose who understand how AI thinks are about to win big.We are used to thinking of computers as being a step up from calculators - very good at storing information, and maybe even at playing a logical game like chess. But up to now they haven't been able to think in ways that are intuitive, or respond to questions as a human might. All that has changed, dramatically, in the past few years.Our search engines are becoming answer engines. Artificial intelligence is already revolutionising sectors from education to healthcare to the creative arts. But how does an AI understand sentiment or context? How does it play and win games that have an almost infinite number of moves? And how can we work with AI to produce insights and innovations that are beyond human capacity, from writing code in an instant to unfolding the elaborate 3D puzzles of proteins?We stand at the brink of a historic change that will disrupt society and at the same time create enormous opportunities for those who understand how AI thinks. Nigel Toon shows how we train AI to train itself, so that it can paint images that have never existed before or converse in any language. In doing so he reveals the strange and fascinating ways that humans think, too, as we learn how to live in a world shared by machine intelligences of our own creation.
Beginning Teaching with Digital Technology
by Joanne BlanninTeachers are now expected to use technology to enhance students’ learning, but what does this mean in the classroom and how can you apply it effectively to subject teaching? This book, for pre-service and qualified teachers, offers you a guide for using technology in primary and secondary schools, including how to decide which technology resource to use, safeguarding and ethical considerations and computer coding in the classroom. Further guidance is provided on using technology across the learning areas of literacy, mathematics, STEM and the arts. Key features include: · Classroom scenarios which tackle common challenges faced by teachers and how to resolve them · Examples of best practice technology use in early childhood settings, primary and secondary classrooms · A future-proofed approach focusing on theory-informed best practice in an ever-changing world of devices and software Essential reading for pre-service teacher education students in both primary and secondary education courses on undergraduate and postgraduate routes into teaching and for qualified teachers looking to deepen their professional knowledge. Joanne Blannin is Senior Lecturer in Digital Transformations at Monash University.
Consumer Activism: Promotional Culture and Resistance
by Eleftheria J Lekakis"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.