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Understanding Games and Game Cultures
by Larissa Hjorth Ingrid Richardson Hugh DaviesDigital games are one of the most significant media interfaces of contemporary life. Games today interweave with the social, economic, material, and political complexities of living in a digital age. But who makes games, who plays them, and what, how and where do we play? This book explores the ways in which games and game cultures can be understood. It investigates the sites, genres, platforms, interfaces and contexts for games and gameplay, offering a critical overview of the breadth of contemporary game studies. It is an essential companion for students looking to understand games and games cultures in our increasingly playful and ‘gamified’ digital society.
From Social Science to Data Science: Key Data Collection and Analysis Skills in Python
by Bernie HoganFrom Social Science to Data Science is a fundamental guide to scaling up and advancing your programming skills in Python. From beginning to end, this book will enable you to understand merging, accessing, cleaning and interpreting data whilst gaining a deeper understanding into computational techniques and seeing the bigger picture. With key features such as tables, figures, step-by-step instruction and explanations giving a wider context, Hogan presents a clear and concise analysis on key data collection and skills in Python.
Social Media Marketing
by Tracy L. Tuten**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
The Sage Handbook of Online Higher Education
by Safary Wa-Mbaleka Kelvin Thompson Leni CasimiroThe SAGE Handbook of Online Higher Education presents a cutting-edge collection of 50 essays that explores the rapidly evolving landscape of online teaching and learning in higher education. Assembled and contributed by a team of leading experts, the Handbook adopts a uniquely holistic approach to examining the needs of online education. Chapters bring together voices from diverse and international backgrounds to provide insights applicable to a broad range of contexts, and present practical strategies for planning, delivering quality online higher education. The handbook covers a wide range of topics, including online pedagogy, instructional design, student engagement, technological innovation, assessment, leadership, and the developing role of online education in the context of broader societal and cultural shifts. The SAGE Handbook of Online Higher Education is an essential resource for educators, researchers, policymakers, and practitioners who seek to understand and shape the future of higher education in the digital age. Section 1: Fundamentals of Online Education Section 2: Online Education Around the World Section 3: Online Instructional Design Section 4: Online Instructional Delivery Section 5: Instructional Technology for Online Education Section 6: Online Education Administration and Management Section 7: Student Support Services
The Sage Handbook of Online Higher Education
by Safary Wa-Mbaleka Kelvin Thompson Leni CasimiroThe SAGE Handbook of Online Higher Education presents a cutting-edge collection of 50 essays that explores the rapidly evolving landscape of online teaching and learning in higher education. Assembled and contributed by a team of leading experts, the Handbook adopts a uniquely holistic approach to examining the needs of online education. Chapters bring together voices from diverse and international backgrounds to provide insights applicable to a broad range of contexts, and present practical strategies for planning, delivering quality online higher education. The handbook covers a wide range of topics, including online pedagogy, instructional design, student engagement, technological innovation, assessment, leadership, and the developing role of online education in the context of broader societal and cultural shifts. The SAGE Handbook of Online Higher Education is an essential resource for educators, researchers, policymakers, and practitioners who seek to understand and shape the future of higher education in the digital age. Section 1: Fundamentals of Online Education Section 2: Online Education Around the World Section 3: Online Instructional Design Section 4: Online Instructional Delivery Section 5: Instructional Technology for Online Education Section 6: Online Education Administration and Management Section 7: Student Support Services
Social Media Marketing
by Tracy L. TutenThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Social Media Marketing
by Tracy L. TutenThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
A Hands-on Introduction to Big Data Analytics
by Funmi Obembe Ofer EngelThis practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It complements theoretical foundations with an emphasis on the application of big data analytics, illustrated by real-life examples and datasets. Containing comprehensive coverage of all the key topics in this area, this book uses open-source technologies and examples in Python and Apache Spark. Learning features include: - Ethics by Design encourages you to consider data ethics at every stage. - Industry Insights facilitate a deeper understanding of the link between what you are studying and how it is applied in industry. - Datasets, questions, and exercises give you the opportunity to apply your learning. Dr Funmi Obembe is the Head of Technology at the Faculty of Arts, Science and Technology, University of Northampton. Dr Ofer Engel is a Data Scientist at the University of Groningen.
A Hands-on Introduction to Big Data Analytics
by Funmi Obembe Ofer EngelThis practical textbook offers a hands-on introduction to big data analytics, helping you to develop the skills required to hit the ground running as a data professional. It complements theoretical foundations with an emphasis on the application of big data analytics, illustrated by real-life examples and datasets. Containing comprehensive coverage of all the key topics in this area, this book uses open-source technologies and examples in Python and Apache Spark. Learning features include: - Ethics by Design encourages you to consider data ethics at every stage. - Industry Insights facilitate a deeper understanding of the link between what you are studying and how it is applied in industry. - Datasets, questions, and exercises give you the opportunity to apply your learning. Dr Funmi Obembe is the Head of Technology at the Faculty of Arts, Science and Technology, University of Northampton. Dr Ofer Engel is a Data Scientist at the University of Groningen.
Our Final Invention: Artificial Intelligence and the End of the Human Era
by James Barrat'I wish it was science fiction, but I know it's not.' Jaan Tallinn, co-founder of Skype'If you read just one book that makes you confront scary high-tech realities that we'll soon have no choice but to address, make it this one.' Washington Post Corporations and government agencies around the world have for years been pouring billions into achieving AI's Holy Grail - human-level intelligence. But once AI has attained it, scientists argue, it will have survival drives much like our own. We may be forced to compete with a rival more cunning, more powerful, and more alien than we can imagine.First published ten years ago, Our Final Invention predicted much of the artificial 'intelligence explosion' that is now ripping through our culture, and was named by Elon Musk as one of five books everyone should read about the future. Now with an urgent new preface, James Barrat's landmark work explores the ethics, history and future perils of the heedless pursuit of advanced AI. Until now, human intelligence has had no rival. Can we coexist with beings whose intelligence dwarfs our own? And will they allow us to?
Light for Visual Artists Second Edition: Understanding, Using Light in Art & Design
by Richard YotThis introduction to light for students and visual artists explores the way light can be used to create realistic and fantastical effects in a wide range of media. Divided into three parts, the clearly written text explains: the fundamental properties of natural and artificial light; how to create realistic images by observing people and the environment; the creative use of light in composition and design. Updated with revised photos and artwork, as well as 15 practical exercises and new online video material, this second edition is an indispensable resource for animators, digital illustrators, painters, photographers and artists working in any medium.
Light for Visual Artists Second Edition: Understanding, Using Light in Art & Design
by Richard YotThis introduction to light for students and visual artists explores the way light can be used to create realistic and fantastical effects in a wide range of media. Divided into three parts, the clearly written text explains: the fundamental properties of natural and artificial light; how to create realistic images by observing people and the environment; the creative use of light in composition and design. Updated with revised photos and artwork, as well as 15 practical exercises and new online video material, this second edition is an indispensable resource for animators, digital illustrators, painters, photographers and artists working in any medium.
TommyInnit Says...The Quote Book
by Tom Simons Will GoldA laugh-out-loud 'best of' selection of TommyInnit's most weird and wonderful quotes - plus much more - carefully selected to BLOW YOUR MIND by him and best friend Wilbur Soot.'Nah, I think I'd be a pretty bad shark''What if God was just legs?' 'We're really just chilling, fellas'Born sometime in the early 2000s, TommyInnit's first job was a YouTuber. No, really, we're not joking, the very first job he had was a YouTuber. For the last three years, he's been mouthing off on the internet to anyone who will listen. So far, that's over 40 million followers. Will there ever be an end to TommyInnit's rampant flurry of success? Probably.And Wilbur Soot has been right by his side. Wilbur first started his career as a young man staring at the wall until he also became a YouTuber. He also discovered a little activity some may call 'singing'.In The Quote Book, TommyInnit covers a wealth of topics from cars-that-grow-teeth to slime people, and from things that be crazy to octopi. Curated and edited by Wilbur Soot, TommyInnit is about to change your life one word at a time. Unless, dear reader, you read two words at a time, like he does.Featuring: A day in the life Inside TommyInnit's brain What TommyInnit would do if he was God Life advice from Wilbur Love poetry and history lessons, TommyInnit style Wilbur's attempts to reason with TommyInnit
TommyInnit Says...The Quote Book
by Tom Simons Will GoldA laugh-out-loud 'best of' selection of TommyInnit's most weird and wonderful quotes - plus much more - carefully selected to BLOW YOUR MIND by him and best friend Wilbur Soot.'Nah, I think I'd be a pretty bad shark''What if God was just legs?' 'We're really just chilling, fellas'Born sometime in the early 2000s, TommyInnit's first job was a YouTuber. No, really, we're not joking, the very first job he had was a YouTuber. For the last three years, he's been mouthing off on the internet to anyone who will listen. So far, that's over 40 million followers. Will there ever be an end to TommyInnit's rampant flurry of success? Probably.And Wilbur Soot has been right by his side. Wilbur first started his career as a young man staring at the wall until he also became a YouTuber. He also discovered a little activity some may call 'singing'.In The Quote Book, TommyInnit covers a wealth of topics from cars-that-grow-teeth to slime people, and from things that be crazy to octopi. Curated and edited by Wilbur Soot, TommyInnit is about to change your life one word at a time. Unless, dear reader, you read two words at a time, like he does.Featuring: A day in the life Inside TommyInnit's brain What TommyInnit would do if he was God Life advice from Wilbur Love poetry and history lessons, TommyInnit style Wilbur's attempts to reason with TommyInnit
User Experience Design: An Introduction to Creating Interactive Digital Spaces
by Mark Wells'A great introduction to the subject and a fascinating read.'- James Friedlander-Boss, Brand Experience Manager, vvastWe all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it right now. This is an invaluable introduction for designers and creatives on how to create successful digital environments for users.The discipline of graphic design is increasingly carried out in the virtual sphere, with a greater emphasis on user interaction and user experience than ever before. This book takes students through the crucial stages and skills that are needed for creating successful interactive digital environments, including:- Data collection- User analysis - Testing- Creating valid content- Design for different devices and platforms- Prototyping and visualizationVisual examples range from screen shots to diagrams and physical prototypes, while case studies featuring digital agencies and creatives from around the world show how they approach each project.
User Experience Design: An Introduction to Creating Interactive Digital Spaces
by Mark Wells'A great introduction to the subject and a fascinating read.'- James Friedlander-Boss, Brand Experience Manager, vvastWe all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it right now. This is an invaluable introduction for designers and creatives on how to create successful digital environments for users.The discipline of graphic design is increasingly carried out in the virtual sphere, with a greater emphasis on user interaction and user experience than ever before. This book takes students through the crucial stages and skills that are needed for creating successful interactive digital environments, including:- Data collection- User analysis - Testing- Creating valid content- Design for different devices and platforms- Prototyping and visualizationVisual examples range from screen shots to diagrams and physical prototypes, while case studies featuring digital agencies and creatives from around the world show how they approach each project.
Copywriting Third Edition: Successful writing for design, advertising and marketing
by Gyles Lingwood Mark ShawWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Copywriting Third Edition: Successful writing for design, advertising and marketing
by Gyles Lingwood Mark ShawWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World
by Max FisherHow social media is hacking our minds, our societies and the world - and what we can do about it.The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar; the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself; all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.Max Fisher is a leading New York Times technology reporter whose work has covered the way that social media sites - driven increasingly by artificial intelligence rather than human ingenuity - push users towards more and more extreme positions, deepening the divisions in society in pursuit of greater engagement and profit. With extraordinary access to the most powerful players in Silicon Valley, and with testimonies from around the world of the havoc being wreaked by our online selves, The Chaos Machine shows us how we got to this uniquely perilous moment - and how we might get out of it.(P) 2022 Hachette Audio
The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World
by Max FisherThe Chaos Machine is an essential book for our times - Ezra KleinThe Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar; the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself; all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.Max Fisher is a leading New York Times technology reporter whose work has covered the way that social media sites - driven increasingly by artificial intelligence rather than human ingenuity - push users towards more and more extreme positions, deepening the divisions in society in pursuit of greater engagement and profit. With extraordinary access to the most powerful players in Silicon Valley, and with testimonies from around the world of the havoc being wreaked by our online selves, The Chaos Machine shows us how we got to this uniquely perilous moment - and how we might get out of it.
The Digital Photography Handbook: An Illustrated Step-by-step Guide
by Doug HarmanNeed to know which digital camera to buy? Want to take better photographs and retouch images? Ready to achieve professional results? This updated edition of The Digital Photography Handbook will allow you to make the most of all the advantages your camera has to offer - as well as guiding you through the latest software to enhance your images, and get professional results with every shot. This book includes expert advice on the art of photography (composition, depth of field and how to photograph a variety of subjects), editing and image manipulation software, how to print your images for the best results, developing a portfolio and mastering the rules of copyright. Doug Harman includes the very latest developments in digital technology, equipping you with everything you need to become a photographer. Contents include: Types of camera, Computers and software, Memory, Pixels and magnification, Saving images, Exposure, Composition, Light, Camera modes, Special effects, Manipulating images, Photo apps, Retouching old photos, Printing digital images, Selecting printers and paper, Archiving and the cloud, Making money from your images, Copyright rules and more.
Will Artificial Intelligence Outsmart Us? (Brief Answers, Big Questions)
by Stephen Hawking'Real science can be far stranger than science fiction, and much more satisfying'Will artificial intelligence outsmart us?Is there other intelligent life in the universe?Throughout his extraordinary career, Stephen Hawking expanded our understanding of the universe and unravelled some of its greatest mysteries. Will Artificial Intelligence Outsmart Us? considers the threat of artificial super-intelligence - as well as the likelihood of intelligent life beyond our planet.'Modest, profound and sometimes very funny' Sunday TimesBrief Answers, Big Questions: this stunning paperback series offers electrifying essays from one of the greatest minds of our age, taken from the original text of the No. 1 bestselling Brief Answers to the Big Questions.
If Then: How One Data Company Invented the Future
by Jill LeporeRadio 4's Book of the WeekA Financial Times Book of the YearShortlisted for the 2020 Financial Times / McKinsey Business Book of the YearLonglisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David RuncimanThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman
If Then: How One Data Company Invented the Future
by Jill LeporeRadio 4's Book of the WeekA Financial Times Book of the YearShortlisted for the 2020 Financial Times / McKinsey Business Book of the YearLonglisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David RuncimanThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman
The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
by Steve AndersonAmazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!(P)2019 Waterside Productions