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Google AdWords: Managing Your Advertising Program (Oreilly And Associate Ser.)
by Anastasia HoldrenDo people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and daily ad budget Evaluate campaign performance by timeframe, keyword, and other criteria Hone your keyword list whenever search queries trigger your ads Add negative keywords to filter out irrelevant queries Outperform competitors and organic search results with targeted ad copy Determine conversion goals, and use AdWords tools to track them
Mastering Microsoft® Office
by Helen HoldingThis new edition of Mastering Microsoft Office provides a concise, practical guide to the essential features of Microsoft Office. With updated coverage of Office 2000, this book offers guidance on the most useful aspects of Word, Excel, PowerPoint and Access. It also includes a new chapter on Outlook. Step-by-step instructions take the reader through a series of connected tasks which are illustrated with screenshots to aid understanding. Exercises, multiple choice questions and worksheets help to consolidate knowledge, making this book ideal for use on courses, and for self-study in the home or office.
Obstructions in Security-Aware Business Processes: Analysis, Detection, and Handling
by Julius HoldererThis Open Access book explores the dilemma-like stalemate between security and regulatory compliance in business processes on the one hand and business continuity and governance on the other. The growing number of regulations, e.g., on information security, data protection, or privacy, implemented in increasingly digitized businesses can have an obstructive effect on the automated execution of business processes. Such security-related obstructions can particularly occur when an access control-based implementation of regulations blocks the execution of business processes. By handling obstructions, security in business processes is supposed to be improved. For this, the book presents a framework that allows the comprehensive analysis, detection, and handling of obstructions in a security-sensitive way. Thereby, methods based on common organizational security policies, process models, and logs are proposed. The Petri net-based modeling and related semantic and language-based research, as well as the analysis of event data and machine learning methods finally lead to the development of algorithms and experiments that can detect and resolve obstructions and are reproducible with the provided software.
An Introduction to Computational Science (International Series in Operations Research & Management Science #278)
by Allen Holder Joseph EichholzThis textbook provides an introduction to the growing interdisciplinary field of computational science. It combines a foundational development of numerical methods with a variety of illustrative applications spread across numerous areas of science and engineering. The intended audience is the undergraduate who has completed introductory coursework in mathematics and computer science. Students gain computational acuity by authoring their own numerical routines and by practicing with numerical methods as they solve computational models. This education encourages students to learn the importance of answering: How expensive is a calculation, how trustworthy is a calculation, and how might we model a problem to apply a desired numerical method?The text is written in two parts. Part I provides a succinct, one-term inauguration into the primary routines on which a further study of computational science rests. The material is organized so that the transition to computational science from coursework in calculus, differential equations, and linear algebra is natural. Beyond the mathematical and computational content of Part I, students gain proficiency with elemental programming constructs and visualization, which are presented in MATLAB syntax. The focus of Part II is modeling, wherein students build computational models, compute solutions, and report their findings. The models purposely intersect numerous areas of science and engineering to demonstrate the pervasive role played by computational science.
Harvey J. Greenberg: A Legacy Bridging Operations Research and Computing (International Series in Operations Research & Management Science #295)
by Allen HolderThis volume chronicles the high impact research career of Harvey Greenberg (1940-2018), and in particular, it reviews historical contributions, presents current research projects, and suggests future pursuits. This volume addresses several of his most distinguished hallmarks, including model analysis, model generation, infeasibility diagnosis, sensitivity analysis, parametric programming, energy modeling, and computational biology. There is also an overview chapter on the emergence of computational OR, and in particular, how literature venues have changed the course of OR research. He developed Computer-Assisted Analysis in the 1970s and 80s, creating an artificially intelligent environment for analyzing mathematical programming models and their results. This earned him the first INFORMS Computing Society (ICS) Prize for "research excellence in the interfaces between operations research and computer science" in 1986, notably for his software system, ANALYZE. In 1993, he wrote the first book in the Springer OR/CS Series entitled A Computer-Assisted Analysis System for Mathematical Programming Models and Solutions: A User’s Guide for ANALYZE. He applied OR methods to CS problems, ranging from using queuing theory for optimal list structure design to using integer programming for bioinformatic database search. He also applied CS to OR problems, ranging from super-sparse information structures to the use of compiler design in ANALYZE. This book can serve as a guide to new researchers, and will report the historical trajectory of OR as it solves current problems and forecasts future applications through the accomplishments of Harvey Greenberg.
Ajax: The Definitive Guide
by Anthony T. Holdener IIIIs Ajax a new technology, or the same old stuff web developers have been using for years? Both, actually. This book demonstrates not only how tried-and-true web standards make Ajax possible, but how these older technologies allow you to give sites a decidedly modern Web 2.0 feel. Ajax: The Definitive Guide explains how to use standards like JavaScript, XML, CSS, and XHTML, along with the XMLHttpRequest object, to build browser-based web applications that function like desktop programs. You get a complete background on what goes into today's web sites and applications, and learn to leverage these tools along with Ajax for advanced browser searching, web services, mashups, and more. You discover how to turn a web browser and web site into a true application, and why developing with Ajax is faster, easier and cheaper. The book also explains: How to connect server-side backend components to user interfaces in the browser Loading and manipulating XML documents, and how to replace XML with JSON Manipulating the Document Object Model (DOM) Designing Ajax interfaces for usability, functionality, visualization, and accessibility Site navigation layout, including issues with Ajax and the browser's back button Adding life to tables & lists, navigation boxes and windows Animation creation, interactive forms, and data validation Search, web services and mash-ups Applying Ajax to business communications, and creating Internet games without plug-ins The advantages of modular coding, ways to optimize Ajax applications, and more This book also provides references to XML and XSLT, popular JavaScript Frameworks, Libraries, and Toolkits, and various Web Service APIs. By offering web developers a much broader set of tools and options, Ajax gives developers a new way to create content on the Web, while throwing off the constraints of the past. Ajax: The Definitive Guide describes the contents of this unique toolbox in exhaustive detail, and explains how to get the most out of it.
HTML5 Geolocation: Bringing Location to Web Applications (Oreilly And Associate Ser.)
by Anthony T. Holdener IIITruly revolutionary: now you can write geolocation applications directly in the browser, rather than develop native apps for particular devices. This concise book demonstrates the W3C Geolocation API in action, with code and examples to help you build HTML5 apps using the "write once, deploy everywhere" model. Along the way, you get a crash course in geolocation, browser support, and ways to integrate the API with common geo tools like Google Maps. Learn how geo information is gathered from different sources, depending on the device Discover how coordinate systems work, including geodetic systems and datums Use the API to collect location information from a user's browser with JavaScript code Place geo information on a map using the Google Maps or ArcGIS JavaScript APIs Save geo data with databases, the Keyhole Markup Language, or the shapefile format Be familiar with several practical uses for geo data, such as geomarketing, geosocial, geotagging, and geo-applications
Ajax: The Definitive Guide
by Anthony HoldenerAjax builds on older technologies and techniques but reaches a tipping point where the results are new. This book gives you a boost to this next stage of web application development, teaching you how tried-and-true web standards not only make Ajax possible, but why developing with them is faster, easier and cheaper. Learn to build browser-based applications that function like desktop programs.
Starting an Online Business for Dummies
by Greg HoldenYou've heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You've been eager to jump right in and take a shot at striking it rich, but you're not quite sure how to get started-or if you're business-minded and tech-savvy enough to succeed. Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You'll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to: Establish and promote your business, advertise your site, build a business with online auctions, keep your business legal and lawsuit free, impress customers in the virtual world, publicize your business with Google, Yahoo!, and Microsoft, conduct electronic payments, and also utilize VOIP, site feeds, blogging, and affiliate marketing. You'll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There's also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!
CompTIA A+ Certification Study Guide (Exams 220-801 & 220-802), Eighth Edition
by Jane Holcombe Charles HolcombeThis Study Guide helps you prepare for and pass the required exams so you can begin to reap the career benefits of CompTIA A+ certification. This book will also serve you as a valuable professional resource after your exams. The book is organized in such a way as to serve as an in-depth review for the 2012 CompTIA A+ exams: Exam 220-801 and Exam 220-802. Each chapter covers a major aspect of the exams, with an emphasis on the "why" as well as the "how to" of IT support in the areas of installation, configuration, and maintenance of devices, PCs, and software; networking and security/forensics; diagnosis, resolution, and documentation of common hardware and software issues; troubleshooting; virtualization; desktop imaging; and deployment.
Survey of Operating Systems (Fifth Edition)
by Jane Holcombe Charles HolcombeInformation technology (IT) offers many career paths, leading to occupations in such fields as PC repair, network administration, telecommunications, Web development, graphic design, and desktop support. To become competent in any IT field, however, you need certain basic computer skills. This book will help you build a foundation for success in the IT field by introducing you to fundamental information about desktop operating systems, a needed basis for working with computers at any level.
SPSS Basics: Techniques for a First Course in Statistics
by Zealure C. HolcombThis text takes the guesswork out of using SPSS, with screenshots that show each step for calculating each statistic. It includes extensive coverage of how to format raw SPSS output for inclusion in research reports. End-of-chapter exercises help students master their newly acquired skills. An instructor's answer key will be included with each complimentary examination copy. New to this edition: This edition includes an abundance of instructional screenshots, all of which have been updated to reflect the new look of IBM SPSS Statistics Version 23. Instructor ancillaries that accompany this text include PowerPoints for classroom instruction, and test banks in text format and importable to Respondus.
Architecting Enterprise Blockchain Solutions
by Joseph HolbrookDemystify architecting complex blockchain applications in enterprise environments Architecting Enterprise Blockchain Solutions helps engineers and IT administrators understand how to architect complex blockchain applications in enterprise environments. The book takes a deep dive into the intricacies of supporting and securing blockchain technology, creating and implementing decentralized applications, and incorporating blockchain into an existing enterprise IT infrastructure. Blockchain is a technology that is experiencing massive growth in many facets of business and the enterprise. Most books around blockchain primarily deal with how blockchains are related to cryptocurrency or focus on pure blockchain development. This book teaches what blockchain technology is and offers insights into its current and future uses in high performance networks and complex ecosystems. • Provides a practical, hands-on approach • Demonstrates the power and flexibility of enterprise blockchains such as Hyperledger and R3 Corda • Explores how blockchain can be used to solve complex IT support and infrastructure problems • Offers numerous hands-on examples and diagrams Get ready to learn how to harness the power and flexibility of enterprise blockchains!
ICT Systems Security and Privacy Protection: 35th IFIP TC 11 International Conference, SEC 2020, Maribor, Slovenia, September 21–23, 2020, Proceedings (IFIP Advances in Information and Communication Technology #580)
by Marko Hölbl Kai Rannenberg Tatjana WelzerThis book constitutes the refereed proceedings of the 35th IFIP TC 11 International Conference on Information Security and Privacy Protection, SEC 2020, held in Maribor, Slovenia, in September 2020. The conference was held virtually due to the COVID-19 pandemic. The 29 full papers presented were carefully reviewed and selected from 149 submissions. The papers present novel research on theoretical and practical aspects of security and privacy protection in ICT systems. They are organized in topical sections on channel attacks; connection security; human aspects of security and privacy; detecting malware and software weaknesses; system security; network security and privacy; access control and authentication; crypto currencies; privacy and security management; and machine learning and security.
Trends and Future Directions in Security and Emergency Management (Lecture Notes in Networks and Systems #257)
by Šárka Hošková-Mayerová Irena TušerThis book aims to inform about the current empirical results of the work of experts in the field security and emergency management and risk management in connecting science, theory and practice in various fields related to security management and emergency management. The chapters present research work and case studies from international, state as well as regional levels. The book is divided into five sections, which deal with Safety and Security Science, Security and Emergency managment, Threats and Risks, Cyber Risks and Extraordinary Event, Preparation and Solutions. The book is intended primarily for scientific communities established in security sciences, theorists and experts working in various positions and levels of security organizations, universities with specializations in security studies, but also for the expert public interested in security issues or entities directly responsible for security and emergency management.
Algorithms as a Basis of Modern Applied Mathematics (Studies in Fuzziness and Soft Computing #404)
by Šárka Hošková-Mayerová Cristina Flaut Fabrizio MaturoThis book offers a self-contained guide to advanced algorithms and their applications in various fields of science. Gathering contributions by authoritative researchers in the field of mathematics, statistics and computer science, it aims at offering a comprehensive and up-to-date view of algorithms, including the theory behind them, as well as practical considerations, current limitations and solutions. It covers applications in energy management, decision making, computer networks, materials science, mechanics and process optimization. It offers an integrated and timely guide to important algorithms, and represents a valuable reference resource for graduate students and researchers in various fields of applied mathematics, statistics and engineering.
Granular-Relational Data Mining
by Piotr HońkoThis book provides two general granular computing approaches to mining relational data, the first of which uses abstract descriptions of relational objects to build their granular representation, while the second extends existing granular data mining solutions to a relational case. Both approaches make it possible to perform and improve popular data mining tasks such as classification, clustering, and association discovery. How can different relational data mining tasks best be unified? How can the construction process of relational patterns be simplified? How can richer knowledge from relational data be discovered? All these questions can be answered in the same way: by mining relational data in the paradigm of granular computing! This book will allow readers with previous experience in the field of relational data mining to discover the many benefits of its granular perspective. In turn, those readers familiar with the paradigm of granular computing will find valuable insights on its application to mining relational data. Lastly, the book offers all readers interested in computational intelligence in the broader sense the opportunity to deepen their understanding of the newly emerging field granular-relational data mining.
Design in Educational Technology: Design Thinking, Design Process, and the Design Studio
by Brad Hokanson Andrew GibbonsThis book is the result of a research symposium sponsored by the Association for Educational Communications and Technology [AECT]. The fifteen chapters were developed by leaders in the field and represent the most updated and cutting edge methodology in the areas of instructional design and instructional technology. The broad concepts of design, design thinking, the design process, and the design studio, are identified and they form the framework of the book. This book advocates the conscious adoption of a mindset of design thinking, such as that evident in a range of divergent professions including business, government, and medicine. At its core is a focus on "planning, inventing, making, and doing." (Cross, 1982), all of which are of value to the field of educational technology. Additionally, the book endeavors to develop a deep understanding of the design process in the reader. It is a critical skill, often drawing from other traditional design fields. An examination of the design process as practiced, of new models for design, and of ways to connect theory to the development of educational products are all fully explored with the goal of providing guidance for emerging instructional designers and deepening the practice of more advanced practitioners. Finally, as a large number of leading schools of instructional design have adopted the studio form of education for their professional programs, we include this emerging topic in the book as a practical and focused guide for readers at all levels.
The Design of Learning Experience
by Brad Hokanson Gregory Clinton Monica W. TraceyThis book delves into two divergent, yet parallel themes; first is an examination of how educators can design the experiences of learning, with a focus on the learner and the end results of education; and second, how educators learn to design educational products, processes and experiences. The book seeks to understand how to design how learning occurs, both in the instructional design studio and as learning occurs throughout the world. This will change the area's semantics; at a deeper level, it will change its orientation from instructors and information to learners; and it will change how educators take advantage of new and old technologies. This book is the result of a research symposium sponsored by the Association for Educational Communications and Technology [AECT].
Educational Technology Beyond Content: A New Focus for Learning (Educational Communications and Technology: Issues and Innovations)
by Brad Hokanson Gregory Clinton Andrew A. Tawfik Amy Grincewicz Matthew SchmidtThis book is the outcome of a research symposium sponsored by the Association for Educational Communications and Technology [AECT]. Consisting of twenty-four chapters, including an introduction and conclusion, it argues that informational content should not be the main element of education, and that to provide more for learners, it is necessary to go beyond content and address other skills and capabilities. It also discusses the false premise that learning is complete when the information is known, not when learners seek more: their own directions, answers, and ideas. The authors assert that the ability to synthesize, solve problems and generate ideas is not based on specific content, although education often focuses solely on teaching content. Further, they state that content can be separated from the learning process and that instructional design and educational technology must be about the skills, habits, and beliefs to be learned.
Fundamentals of Software Engineering: 9th International Conference, FSEN 2021, Virtual Event, May 19–21, 2021, Revised Selected Papers (Lecture Notes in Computer Science #12818)
by Hossein Hojjat Mieke MassinkThis book constitutes the thoroughly refereed post-conference proceedings of the 9th International Conference on Fundamentals of Software Engineering, FSEN 2021, held virtually and hosted by IPM in May 2021.The 12 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 38 submissions. The topics of interest in FSEN span over all aspects of formal methods, especially those related to advancing the application of formal methods in the software industry and promoting their integration with practical engineering techniques. The papers are organized in topical sections on coordination, logic, networks, parallel computation, and testing.
Fundamentals of Software Engineering: 10th International Conference, FSEN 2023, Tehran, Iran, May 4-5, 2023, Revised Selected Papers (Lecture Notes in Computer Science #14155)
by Hossein Hojjat Erika ÁbrahámThis book constitutes the thoroughly refereed post-conference proceedings of the 10th International Conference on Fundamentals of Software Engineering, FSEN 2023, held Tehran, Iran in May 4-5, 2023.The 9 full papers and 2 short papers presented in this volume were carefully reviewed and selected from 19 submissions. The topics of interest in FSEN span over all aspects of formal methods, especially those related to advancing the application of formal methods in the software industry and promoting their integration with practical engineering techniques. The papers are organized in topical sections on coordination, logic, networks, parallel computation, and testing.
Adobe® Dreamweaver® Creative Cloud™, Comprehensive (Stay Current With Adobe Creative Cloud Ser.)
by Corinne L. Hoisington Jessica L. MinnickNIMAC-sourced textbook
Adobe® Dreamweaver® CS6, Comprehensive
by Corinne L. Hoisington Jessica L. MinnickADOBE DREAMWEAVER CS6: COMPREHENSIVE, 1E follows the Shelly Cashman Series proven step-by-step, screen-by-screen approach to teaching the Adobe Dreamweaver CS6 software.
Microsoft® Visual Basic 2012 for Windows, Web, Office, and Database Applications: Comprehensive
by Corinne HoisingtonMICROSOFT VISUAL BASIC 2012: COMPREHENSIVE teaches the essentials of computer programming using the latest Visual Basic programming language, Visual Basic 2012.