- Table View
- List View
Blockchain, Law and Governance
by Benedetta Cappiello Gherardo CarulloThis volume explores from a legal perspective, how blockchain works. Perhaps more than ever before, this new technology requires us to take a multidisciplinary approach. The contributing authors, which include distinguished academics, public officials from important national authorities, and market operators, discuss and demonstrate how this technology can be a driver of innovation and yield positive effects in our societies, legal systems and economic/financial system. In particular, they present critical analyses of the potential benefits and legal risks of distributed ledger technology, while also assessing the opportunities offered by blockchain, and possible modes of regulating it. Accordingly, the discussions chiefly focus on the law and governance of blockchain, and thus on the paradigm shift that this technology can bring about.
Blockchain Success Stories
by Sir John Hargrave Evan KarnoupakisAccessible and fun to read, this practical book contains a collection of stories of organizations using blockchain technology in practice. Through deep research and firsthand interviews, authors Sir John Hargrave and Evan Karnoupakis show you how leading-edge organizations have worked to integrate blockchain into their businesses.You'll start by exploring the origins of blockchain, with plain-English descriptions of industry terminology like bitcoin, cryptocurrencies, and smart contracts. Then you'll dive into 10 story-driven case studies that will teach you easy-to-understand blockchain best practices.Explore real-life examples of companies developing and integrating blockchain applications for mobile voting, credentialing, supply chains, and a $100 million virtual cat collectible marketplaceDiscover how blockchain is transforming industries like banking, communications, government, logistics, and nonprofitsLearn about engaging blockchain success stories, such as Binance, Ethereum, and CircleExamine common blockchain best practices, with illustrations for easy reference, and learn how to apply them in your business, government project, or charitable foundation
Blockchain Systems and Communication Networks: From Concepts to Implementation (Textbooks in Telecommunication Engineering)
by Mubashir Husain RehmaniThis book provides extensive insights on blockchain systems, starting from a historical perspective and moving towards building foundational knowledge, with focus on communication networks. It covers blockchain applications, algorithms, architectures, design and implementation, and security and privacy issues, providing the reader with a comprehensive overview. Further, it discusses blockchain systems and its integration to communication networks. The book includes hands-on, practical tutorials, self-assessment exercises, and review questions; tips and sample programs are also provided throughout. Complementary supporting material for instructors, including open source programming code for practical tutorials and exercises, is also available. The target audience includes graduate students, professionals, and researchers working in the areas of blockchain systems, distributed ledger technology, computer networks and communications, artificial intelligence, and cybersecurity.
Blockchain Technology: Fundamentals, Applications, and Case Studies (Internet of Everything (IoE))
by E. Golden Julie, J. Jesu Vedha Nayahi, and Noor Zaman JhanjhiThis book presents a detailed exploration of adaption and implementation, as well as a 360-degree view spectrum of blockchain technologies in real-world business applications. Blockchain is gaining momentum in all sectors. This book offers a collection of protocol standards, issues, security improvements, applicability, features, and types of cryptocurrency in processing and through 5G technology. The book covers the evolution of blockchain from fundamental theories to present forms. It offers diversified business applications with usable case studies and provides successful implementations in cloud/edge computing, smart city, and IoT. The book emphasizes the advances and cutting-edge technologies along with the different tools and platforms. The primary audience for this book includes industry experts, researchers, graduates and under graduates, practitioners, and business managers who are engaged in blockchain and IoT-related technologies.
Blockchain Technology and Application: Third CCF China Blockchain Conference, CBCC 2020, Jinan, China, December 18-20, 2020, Revised Selected Papers (Communications in Computer and Information Science #1305)
by Ke Xu Jianming Zhu Xianhua Song Zeguang LuThis book constitutes the refereed proceedings of the Third CCF China Blockchain Conference, CBCC 2020, held in Jinan, China, December 2020. The 8 revised full papers presented were carefully reviewed and selected from 64 submissions. The papers deal with research results and development activities in all aspects of blockchain science and technology.
Blockchain Technology and Applications
by Pethuru Raj, Kavita Saini and Chellammal SurianarayananBlockchain is emerging as a powerful technology, which has attracted the wider attention of all businesses across the globe. In addition to financial businesses, IT companies and business organizations are keenly analyzing and adapting this technology for improving business processes. Security is the primary enterprise application. There are other crucial applications that include creating decentralized applications and smart contracts, which are being touted as the key differentiator of this pioneering technology. The power of any technology lies in its ecosystem. Product and tool vendors are building and releasing a variety of versatile and robust toolsets and platforms in order to speed up and simplify blockchain application development, deployment and management. There are other infrastructure-related advancements in order to streamline blockchain adoption. Cloud computing, big data analytics, machine and deep learning algorithm, and connected and embedded devices all are driving blockchain application development and deployment. Blockchain Technology and Applications illustrates how blockchain is being sustained through a host of platforms, programming languages, and enabling tools. It examines: Data confidential, integrity, and authentication Distributed consensus protocols and algorithms Blockchain systems design criteria and systems interoperability and scalability Integration with other technologies including cloud and big data It also details how blockchain is being blended with cloud computing, big data analytics and IoT across all industry verticals. The book gives readers insight into how this path-breaking technology can be a value addition in several business domains ranging from healthcare, financial services, government, supply chain and retail.
Blockchain Technology and Innovations in Business Processes (Smart Innovation, Systems and Technologies #219)
by Srikanta Patnaik Tao-Sheng Wang Tao Shen Sushanta Kumar PanigrahiThis edited book provides a platform to bring together researchers, academia and industry collaborators to exchange their knowledge and work to develop better understanding about the scope of blockchain technology in business management applications of different sectors such as retail sector, supply chain and logistics, healthcare sector, manufacturing sector, judiciary, finance and government sector in terms of data quality and timeliness. The book presents original unpublished research papers on blockchain technology and business management on novel architectures, prototypes and case studies.
Blockchain Technology: Applications and Challenges (Intelligent Systems Reference Library #203)
by Sandeep Kumar Panda Ajay Kumar Jena Santosh Kumar Swain Suresh Chandra SatapathyThis book discusses the various open issues of blockchain technology, such as the efficiency of blockchain in different domains of digital cryptocurrency, smart contracts, smart education system, smart cities, cloud identity and access, safeguard to cybersecurity and health care. For the first time in human history, people across the world can trust each other and transact over a large peer-to-peer networks without any central authority. This proves that, trust can be built not only by centralized institution but also by protocols and cryptographic mechanisms. The potential and collaboration between organizations and individuals within peer networks make it possible to potentially move to a global collaborative network without centralization. Blockchain is a complex social, economic and technological phenomenon. This questions what the established terminologies of the modern world like currency, trust, economics and exchange would mean. To make any sense, one needs to realize how much insightful and potential it is in the context and the way it is technically developed. Due to rapid changes in accessing the documents through online transactions and transferring the currency online, many previously used methods are proving insufficient and not secure to solve the problem which arises in the safe and hassle-free transaction. Nowadays, the world changes rapidly, and a transition flow is also seen in Business Process Management (BPM). The traditional Business Process Management holds good establishment last one to two decades, but, the internal workflow confined in a single organization. They do not manage the workflow process and information across organizations. If they do so, again fall in the same trap as the control transfers to the third party that is centralized server and it leads to tampering the data, and single point of failure. To address these issues, this book highlights a number of unique problems and effective solutions that reflects the state-of-the art in blockchain Technology. This book explores new experiments and yields promising solutions to the current challenges of blockchain technology. This book is intended for the researchers, academicians, faculties, scientists, blockchain specialists, business management and software industry professionals who will find it beneficial for their research work and set new ideas in the field of blockchain. This book caters research work in many fields of blockchain engineering, and it provides an in-depth knowledge of the fields covered.
Blockchain Technology for Data Privacy Management (Advances in Intelligent Decision-Making, Systems Engineering, and Project Management)
by Sudhir Kumar Sharma Bharat Bhushan Aditya Khamparia Parma Nand Astya Narayan C. DebnathThe book aims to showcase the basics of both IoT and Blockchain for beginners as well as their integration and challenge discussions for existing practitioner. It aims to develop understanding of the role of blockchain in fostering security. The objective of this book is to initiate conversations among technologists, engineers, scientists, and clinicians to synergize their efforts in producing low-cost, high-performance, highly efficient, deployable IoT systems. It presents a stepwise discussion, exhaustive literature survey, rigorous experimental analysis and discussions to demonstrate the usage of blockchain technology for securing communications. The book evaluates, investigate, analyze and outline a set of security challenges that needs to be addressed in the near future. The book is designed to be the first reference choice at research and development centers, academic institutions, university libraries and any institutions interested in exploring blockchain. UG/PG students, PhD Scholars of this fields, industry technologists, young entrepreneurs and researchers working in the field of blockchain technology are the primary audience of this book.
Blockchain Technology for IoT Applications (Blockchain Technologies)
by Seok-Won Lee Irish Singh Masoud MohammadianThis book explores recent advances in the Internet of things (IoT) via advanced technologies and provides an overview of most aspects which are relevant for advance secure, distributed, decentralized blockchain technology in the Internet of things, their applications, and industry IoT. The book provides an in-depth analysis of the step-by-step evolution of IoT to create a change by enhancing the productivity of industries. It introduces how connected things, data, and their communication (data sharing) environment build a transparent, reliable, secure environment for people, processes, systems, and services with the help of blockchain technology.
Blockchain Technology for Managers
by Gerald R. GrayBlockchain is a technology that tends to be misunderstood by managers that need to make technology acquisition decisions. This book will provide readers with a basic understanding of blockchain and distributed ledger technology (DLT), the technologies that underpin it, and the technologies DLT is built upon. The book is purposefully not a book on how to code or explore other technical aspects of blockchain (other than the fundamentals). Rather, it provides managers with the basic understanding of the architectures and consensus algorithms, how they work, the design trade-offs of each architecture type, and what problems and use cases the core characteristics of DLT are best suited to solve ─ providing business managers with the core information they need to ask the right questions of vendors when making business value assessments and acquisition decisions.
Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion
by Hal Abelson Ken Ledeen Harry Lewis Wendy SeltzerWhat you must know to protect yourself today. <p><p>The digital technology explosion has blown everything to bits--and the blast has provided new challenges and opportunities. This second edition of Blown to Bits delivers the knowledge you need to take greater control of your information environment and thrive in a world that's coming whether you like it or not. <p><p>Straight from internationally respected Harvard/MIT experts, this plain-English bestseller has been fully revised for the latest controversies over social media, “fake news,” big data, cyberthreats, privacy, artificial intelligence and machine learning, self-driving cars, the Internet of Things, and much more. <p><p>Discover who owns all that data about you―and what they can infer from it. Learn to challenge algorithmic decisions. See how close you can get to sending truly secure messages. Decide whether you really want always-on cameras and microphones. Explore the realities of Internet free speech. Protect yourself against out-of-control technologies (and the powerful organizations that wield them). <p><p>You will find clear explanations, practical examples, and real insight into what digital tech means to you--as an individual, and as a citizen.
A Body to Love: How to Cultivate Community, Body Positivity, and Self-Love in the Age of Social Media
by Angelina CarusoHow to Have A Healthy Relationship with Food and Body Image in the Digital Age“Anyone who has ever had a ‘complicated’ relationship with food or their body will benefit from this book.” ?Brenna O’Malley, registered dietitian and founder of The Wellful#1 New Release in Human-Computer Interaction, Eating Disorder Self-Help, and Computer ScienceA new conversation about the media and radical self-love, A Body to Love provides lessons on positively navigating body image in a social media saturated world.Forming healthy relationships with the internet. To Angelina Caruso, recovery meant finding her tribe?a community that offered support, encouragement, and zero judgement. But she never imagined finding them online. Now a health and wellness blogger, she narrates the progression of a body image disorder and her unusual path to recovery.Self-help healing through community. Grouped into lessons and warnings, this fresh take on social networks follows the author’s personal battle with a near-fatal eating disorder, the online relationships that helped her heal, and the eventual community she cultivated. Part social media guide and part body image and eating disorder workbook, you’ll learn to detect body image issues, heal as a mindful consumer, and inspire others as a content producer.Inside this interactive book, adult and teen readers alike will find:Handy chartsJournal promptsBreathing exercisesBonus recipes for mindful eatingAnd much more!If you’re looking for a body positivity journal, body image gifts, or mindful eating books?like The Self-Love Workbook for Women, The Body Is Not an Apology, More Than a Body, or Influencer?then you’ll want to own A Body to Love.
Bond Graph Modelling for Control, Fault Diagnosis and Failure Prognosis
by Wolfgang BorutzkyThis book shows in a comprehensive presentation how Bond Graph methodology can support model-based control, model-based fault diagnosis, fault accommodation, and failure prognosis by reviewing the state-of-the-art, presenting a hybrid integrated approach to Bond Graph model-based fault diagnosis and failure prognosis, and by providing a review of software that can be used for these tasks.The structured text illustrates on numerous small examples how the computational structure superimposed on an acausal bond graph can be exploited to check for control properties such as structural observability and control lability, perform parameter estimation and fault detection and isolation, provide discrete values of an unknown degradation trend at sample points, and develop an inverse model for fault accommodation. The comprehensive presentation also covers failure prognosis based on continuous state estimation by means of filters or time series forecasting. This book has been written for students specializing in the overlap of engineering and computer science as well as for researchers, and for engineers in industry working with modelling, simulation, control, fault diagnosis, and failure prognosis in various application fields and who might be interested to see how bond graph modelling can support their work.Presents a hybrid model-based, data-driven approach to failure prognosisHighlights synergies and relations between fault diagnosis and failure prognosticDiscusses the importance of fault diagnosis and failure prognostic in various fields
The Book of Inkscape, 2nd Edition: The Definitive Guide to the Graphics Editor
by Dmitry KirsanovA comprehensive user&’s guide to Inkscape, a vector illustration application.Dmitry Kirsanov, a former core Inkscape developer, shares hisknowledge of Inkscape's inner workings as he shows how to useInkscape to draw with various tools, work with objects, apply realisticand artistic effects, and more. Step-by-step task-based tutorials showyou how to create business cards, animations, technical and artisticdrawings, and graphic assets for games.This second edition covers the new tools, improved text features,advanced new path effects and filters, as well as many new UIconveniences in Inkscape 1.0. A new chapter describes Inkscape'sextensions for both users and developers.Learn how to: • Navigate the canvas and customize your workspace and views • Create new objects and transform, style, clone, and combine them • Use gradients, patterns, filters, and path effects to liven up your work • Work with layers, groups, object order, and locks to control your artwork • View and manipulate your document&’s structure with the XML Editor and the new Objects dialog • Export your work to various formats
The Book of Karen: Activities for Reactionary Adults
by Karen K. KlarenMazes Activities Games And more . . . ! Karen and Kevin demand a lot these days. From speaking to a manager to seeing birth certificates to requiring permits to sell lemonade, there's no 911 call they won't make, no social norm nor grace today's put-upon white person won't upend, in an effort to exercise and maintain their privilege. The Book of Karen: An Activity Book for Reactionary Adults demands only one thing: you laugh at them. Filled with the kinds of stickers, brain teasers, word searches, crossword puzzles, riddles, connect-the-dots, crafts, fill-in-the-blanks, and prompts found in any traditional adult activity book, The Book of Karen subverts and parodies the genre by highlighting the horrible behaviors of the entitled women and men whose videoed and memed behaviors would be comical were they not so condemnable. As much an activity book as as it is as call to action, The Book of Karen contains a comprehensive and useful list of anti-Karen nonprofits, especially those focusing on social justice, voting rights, pay equity, LGBTQIA rights, immigration, hunger and food instability, disability services, and victim's rights to raise awareness and for readers to support, learn more about, and work with to fight the status quo. A portion of the proceeds from The Book of Karen will directly go to benefit The Equal Justice Initiative, a non-profit committee working to end mass incarceration and excessive punishment, challenging racial and economic injustice, and protecting the basic human rights for the most vulnerable Americans.
Bootstrapping Microservices with Docker, Kubernetes, and Terraform: A project-based guide
by Ashley DavisSummary The best way to learn microservices development is to build something! Bootstrapping Microservices with Docker, Kubernetes, and Terraform guides you from zero through to a complete microservices project, including fast prototyping, development, and deployment. You&’ll get your feet wet using industry-standard tools as you learn and practice the practical skills you&’ll use for every microservices application. Following a true bootstrapping approach, you&’ll begin with a simple, familiar application and build up your knowledge and skills as you create and deploy a real microservices project. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Taking microservices from proof of concept to production is a complex, multi-step operation relying on tools like Docker, Terraform, and Kubernetes for packaging and deployment. The best way to learn the process is to build a project from the ground up, and that&’s exactly what you&’ll do with this book! About the book In Bootstrapping Microservices with Docker, Kubernetes, and Terraform, author Ashley Davis lays out a comprehensive approach to building microservices. You&’ll start with a simple design and work layer-by-layer until you&’ve created your own video streaming application. As you go, you&’ll learn to configure cloud infrastructure with Terraform, package microservices using Docker, and deploy your finished project to a Kubernetes cluster. What's inside Developing and testing microservices applications Working with cloud providers Applying automated testing Implementing infrastructure as code and setting up a continuous delivery pipeline Monitoring, managing, and troubleshooting About the reader Examples are in JavaScript. No experience with microservices, Kubernetes, Terraform, or Docker required. About the author Ashley Davis is a software developer, entrepreneur, stock trader, and the author of Manning&’s Data Wrangling with JavaScript. Table of Contents 1 Why microservices? 2 Creating your first microservice 3 Publishing your first microservice 4 Data management for microservices 5 Communication between microservices 6 Creating your production environment 7 Getting to continuous delivery 8 Automated testing for microservices 9 Exploring FlixTube 10 Healthy microservices 11 Pathways to scalability
Bots and Beasts: What Makes Machines, Animals, and People Smart?
by Paul ThagardAn expert on mind considers how animals and smart machines measure up to human intelligence.Octopuses can open jars to get food, and chimpanzees can plan for the future. An IBM computer named Watson won on Jeopardy! and Alexa knows our favorite songs. But do animals and smart machines really have intelligence comparable to that of humans? In Bots and Beasts, Paul Thagard looks at how computers ("bots") and animals measure up to the minds of people, offering the first systematic comparison of intelligence across machines, animals, and humans. Thagard explains that human intelligence is more than IQ and encompasses such features as problem solving, decision making, and creativity. He uses a checklist of twenty characteristics of human intelligence to evaluate the smartest machines--including Watson, AlphaZero, virtual assistants, and self-driving cars--and the most intelligent animals--including octopuses, dogs, dolphins, bees, and chimpanzees. Neither a romantic enthusiast for nonhuman intelligence nor a skeptical killjoy, Thagard offers a clear assessment. He discusses hotly debated issues about animal intelligence concerning bacterial consciousness, fish pain, and dog jealousy. He evaluates the plausibility of achieving human-level artificial intelligence and considers ethical and policy issues. A full appreciation of human minds reveals that current bots and beasts fall far short of human capabilities.
Brain and Behavior Computing
by Mridu SahuBrain and Behavior Computing offers insights into the functions of the human brain. This book provides an emphasis on brain and behavior computing with different modalities available such as signal processing, image processing, data sciences, statistics further it includes fundamental, mathematical model, algorithms, case studies, and future research scopes. It further illustrates brain signal sources and how the brain signal can process, manipulate, and transform in different domains allowing researchers and professionals to extract information about the physiological condition of the brain. Emphasizes real challenges in brain signal processing for a variety of applications for analysis, classification, and clustering. Discusses data sciences and its applications in brain computing visualization. Covers all the most recent tools for analysing the brain and it’s working. Describes brain modeling and all possible machine learning methods and their uses. Augments the use of data mining and machine learning to brain computer interface (BCI) devices. Includes case studies and actual simulation examples. This book is aimed at researchers, professionals, and graduate students in image processing and computer vision, biomedical engineering, signal processing, and brain and behavior computing.
Brain Informatics: 14th International Conference, BI 2021, Virtual Event, September 17–19, 2021, Proceedings (Lecture Notes in Computer Science #12960)
by Mufti Mahmud M Shamim Kaiser Stefano Vassanelli Qionghai Dai Ning ZhongThis book constitutes the refereed proceedings of the 14th International Conference on Brain Informatics, BI 2021, held in September 2021. The conference was held virtually due to the COVID-19 pandemic. The 49 full and 2 short papers together with 18 abstract papers were carefully reviewed and selected from 90 submissions. The papers are organized in the following topical sections: cognitive and computational foundations of brain science; investigations of human information processing systems; brain big data analytics, curation and management; informatics paradigms for brain and mental health research; and brain-machine intelligence and brain-inspired computing.
Brain-Inspired Cognitive Architectures for Artificial Intelligence: Proceedings of the 11th Annual Meeting of the BICA Society (Advances in Intelligent Systems and Computing #1310)
by Alexei V. Samsonovich Ricardo R. Gudwin Alexandre da Silva SimõesThe book focuses on original approaches intended to support the development of biologically inspired cognitive architectures. It bridges together different disciplines, from classical artificial intelligence to linguistics, from neuro- and social sciences to design and creativity, among others. The chapters, based on contributions presented at the Eleventh Annual Meeting of the BICA Society, held on November 10-14, 2020, in Natal, Brazil, discuss emerging methods, theories and ideas towards the realization of general-purpose humanlike artificial intelligence or fostering a better understanding of the ways the human mind works. All in all, the book provides engineers, mathematicians, psychologists, computer scientists and other experts with a timely snapshot of recent research and a source of inspiration for future developments in the broadly intended areas of artificial intelligence and biological inspiration.
Brain-Inspired Computing: 4th International Workshop, BrainComp 2019, Cetraro, Italy, July 15–19, 2019, Revised Selected Papers (Lecture Notes in Computer Science #12339)
by Katrin Amunts Lucio Grandinetti Thomas Lippert Nicolai PetkovThis open access book constitutes revised selected papers from the 4th International Workshop on Brain-Inspired Computing, BrainComp 2019, held in Cetraro, Italy, in July 2019. The 11 papers presented in this volume were carefully reviewed and selected for inclusion in this book. They deal with research on brain atlasing, multi-scale models and simulation, HPC and data infra-structures for neuroscience as well as artificial and natural neural architectures.
Brainlesion: 6th International Workshop, BrainLes 2020, Held in Conjunction with MICCAI 2020, Lima, Peru, October 4, 2020, Revised Selected Papers, Part II (Lecture Notes in Computer Science #12659)
by Alessandro Crimi Spyridon BakasThis two-volume set LNCS 12658 and 12659 constitutes the thoroughly refereed proceedings of the 6th International MICCAI Brainlesion Workshop, BrainLes 2020, the International Multimodal Brain Tumor Segmentation (BraTS) challenge, and the Computational Precision Medicine: Radiology-Pathology Challenge on Brain Tumor Classification (CPM-RadPath) challenge. These were held jointly at the 23rd Medical Image Computing for Computer Assisted Intervention Conference, MICCAI 2020, in Lima, Peru, in October 2020.* The revised selected papers presented in these volumes were organized in the following topical sections: brain lesion image analysis (16 selected papers from 21 submissions); brain tumor image segmentation (69 selected papers from 75 submissions); and computational precision medicine: radiology-pathology challenge on brain tumor classification (6 selected papers from 6 submissions). *The workshop and challenges were held virtually.
Brainlesion: 6th International Workshop, BrainLes 2020, Held in Conjunction with MICCAI 2020, Lima, Peru, October 4, 2020, Revised Selected Papers, Part I (Lecture Notes in Computer Science #12658)
by Alessandro Crimi Spyridon BakasThis two-volume set LNCS 12658 and 12659 constitutes the thoroughly refereed proceedings of the 6th International MICCAI Brainlesion Workshop, BrainLes 2020, the International Multimodal Brain Tumor Segmentation (BraTS) challenge, and the Computational Precision Medicine: Radiology-Pathology Challenge on Brain Tumor Classification (CPM-RadPath) challenge. These were held jointly at the 23rd Medical Image Computing for Computer Assisted Intervention Conference, MICCAI 2020, in Lima, Peru, in October 2020.* The revised selected papers presented in these volumes were organized in the following topical sections: brain lesion image analysis (16 selected papers from 21 submissions); brain tumor image segmentation (69 selected papers from 75 submissions); and computational precision medicine: radiology-pathology challenge on brain tumor classification (6 selected papers from 6 submissions). *The workshop and challenges were held virtually.
Brand Metrics: Measuring Brand Efficacy along the Customer Journey
by Jacek KallThis book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discussion. The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an overall analysis of the brand’s strength. The book not only shows the formula for a metric and explains how it should be interpreted, but also considers what each metric really measures, how it impacts the brand’s equity and how it is related to other metrics. As such it should be perfect recommended reading for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning and Strategy, Marketing and Branding Metrics.