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Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success
by Catharine FishelInside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Selling Your Crafts: Revised Edition
by Susan Joy SagerDrawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.
Sexed Universals in Contemporary Art (Aesthetics Today Ser.)
by Penny Florence"The past, present, and future of art and art culture collide in this interdisciplinary study that strives to find new, universal meaning in a diverse art world. Using examples from contemporary painting, sculpture, film, and the digital arts, Penny Florence examines the link between the "grand narratives" of modernism and today's culture of difference. Laced throughout with humorous and brilliant insights, Sexed Universals in Contemporary Art clears new philosophical and aesthetic ground by embracing the new without discarding the old."
Shoot Me: Independent Filmmaking from Creative Concept to Rousing Release
by Rocco Simonelli Roy FrumkesWhen the script says "shoot me" and Hollywood says no, your only alternative is to raise the money and do it yourself. Here's how screenwriters Roy Frumkes and Rocco Simonelli used digital video to do just that. Witty, original, and ruthlessly on the mark, this unvarnished look at independent film-making chronicles both the creative intricacies of collaboration and the tricks of staying in budget and out of court. The authors compare notes as they describe the entire film-making process, with coverage including:* Targeting the audience for the script and tailoring the script for the audience* Raising money: your friends, your family, and the millionaire next door* Casting: names, no-names, and personality nightmares* Locations: finding them, securing them, and sometimes even stealing them* Producing: creating a budget, scheduling the shoot, and dealing with unions* Directing: working with actors and protecting your vision* Editing: or dropping that scene you thought was a gem* Celebrating, publicizing, and distributing the finished product
How to Grow as an Artist
by Daniel GrantIn this definitive guide to resources, aspiring artists and serious amateurs devoted to their art will find scores of time-tested strategies to help them set up and work safely from a home studio; learn where and how to acquire appropriate art materials; develop their abilities with others as well as create art alone; explore opportunities for education in a wide variety of forms; overcome mental blocks; mat, frame, pack, and ship works of art; and much more. Artists looking to show and sell their work will find no-fail ideas for marketing, exhibiting, and entering the world of galleries. Filled with entertaining success stories, this is one volume for the bookshelf of every artist hoping to attain satisfaction and pleasure though his or her art. Plus, dozens of well-known artists-as well as those successful on their own terms-share their own success stories and sources for artistic inspiration.
The Fine Artist's Career Guide: Making Money in the Arts and Beyond
by Daniel GrantThis indispensable guide gives anyone with studio art training the vital tools and breadth of information they need to develop and succeed in the fine and applied arts. It covers the full spectrum of career options available to artists today-from being an independent artist to niches in the corporate world, and from jobs that require special artistic skills to those calling for artistic improvisation.
The Law in Plain English for Crafts: Sixth Edition
by Leonard D. DuboffHere is the definitive guide for craftspeople who want to successfully tackle the business and legal issues they face every day. Explanations of new laws
Producing for Hollywood: A Guide for Independent Producers
by Paul Mason Don GoldBudding filmmakers, television producers, directors, writers, and students get a crash course on the independent production scene in this riveting account of the business and its key players. Now revised to reflect the latest production trends in the entertainment industry, this book is packed with never-before-revealed secrets about the challenging and exciting role producers play in bringing a film or television pilot to the screen, told by two veteran, award-winning producers. Readers will learn what skills and traits they need to succeed as the mastermind behind an independent production, including insider tips on how to assemble and manage a talented ensemble of writers, directors, actors, and crew-members. The book also includes up-to-date contact information for film festivals and foreign distributors, as well as sample budgets, film partnership proposals, and other forms. Aspiring film and television artists will find the practical understanding and insight vital to success.
Theater Festivals: Best Worldwide Venues for New Works
by Lisa MulcahyHere is the bible of theater festivals for any stage professional looking to showcase original work, full of expert tips on selecting festivals that are best suited to an individual's work. This directory of more than 50 festivals in the United States, Canada, and abroad covers every step of festival participation, including contact information, application requirements, auditions and tryout performances, face-to-face meetings and interviews, salary specifics, and performance space details. Serving as a full business primer, it also answers essential questions on negotiating and networking with producers, meeting casting obligations, and what responsibilities one has to a festival when his or her show goes on to become a hit.
Booking and Tour Management for the Performing Arts
by Rena ShaganThis third edition of Booking and Tour Management for the Performing Arts has been updated to include information about the revolutionary new ways that performers, managers, and presenters are using the Internet to transform the business of booking live performing events. Special chapters by outside experts provide in-depth information about what presenters need from artists, the technical aspects of touring, the unique demands of touring abroad, and touring through the eyes of the artist. The book includes a Tour Manager's Resource Kit and numerous other ready-to-use sample materials, including a contract, letter of agreement, technical information questionnaire, performance checklists, calendars, schedules, tour budget model, technical glossary, and much more.
Starting Your Career as a Dancer (Starting Your Career)
by Mande DagenaisIn Starting Your Career as a Dancer, author Mande Dagenais explains what it really takes to get into the business, be in the business, and survive in the business. Based on more than twenty-five years of experience in the performing arts as a dancer, teacher, choreographer/director, and producer, Dagenais offers insider advice and shares her vast knowledge while answering questions asked by professionals and beginners alike. Aspiring dancers will learn about different markets, venues, and types of work for dancers, and what to expect from a dancing job, while experienced dancers will appreciate helpful tips on where and how to find work, business management, and career transition. Covering topics ranging from audition dos and don'ts to injury prevention, this is absolutely the most comprehensive and practical guide you will find to the dancer's profession.
Design Culture: An Anthology of Writing from the AIGA Journal of Graphic Design (Designfile Ser.)
by Marie Finamore Steven HellerPresenting a significant selection of seventy-eight essays, interviews, and symposia from the pioneering AIGA Journal of Graphic Design, Design Culture examines the coming of age of graphic design as a profession and its role in shaping our culture. A diverse group of leading designers, editors, academics, and professionals both within and outside the field offer stimulating views on the impact of graphic design on everyday life. Topics range from skateboard graphics to the NASA logo to Lucky Charms cereal, and are grouped under ten intriguing chapter headings, including: Love, Money, Power; Facts and Artifacts; Modern and Other Isms; Design 101; Public Works; Understanding Media; and Future Shocks. Design Culture brings new meaning to design issues for anyone interested in contemporary culture. Essays by: Philip B. Meggs, Fath Davis Ruffins, Natalia Ilyin, Rosemary Coombs, Steven Heller, Paula Scher, Rick Poynor, Michael Bierut, Lorraine Wild, Ellen Lupton, Paul Rand, Jeffery Keedy, Peter Fraterdeus, Gunar Swanson, Roy Behrens, Veronique Vienne, Paul Saffo, Jessica Helfand, Robin Kinross, Milton Glaser, Michal Rock, Ellen Shapiro, and many more. Co-published with the American Institute of Graphic Arts.
Historic Photographic Processes: A Guide to Creating Handmade Photographic Images
by Richard FarberHistoric Photographic Processes is a comprehensive user's guide to the historical processes that have become popular alternatives to modern and digital technology. Though many of the techniques, applications, and equipment were first developed in the nineteenth century, these same methods can be used today to create hand-crafted images that are more attractive and permanent than conventional prints or digital outputs. Fine-art photographer Richard Farber incorporates extensive research with clearly-written directions and resource lists to provide in-depth information on eight of the most enduring processes in photographic history, including salted paper, albumen, cyanotype, kallitype, platinum/palladium, carbon/carbro, gum bichromate, and bromoil. He guides the reader through each step, from selecting the appropriate paper and sensitizing it to exposing, developing, and toning the final print. Each method is accompanied by a short explanation of how it was originally used and its significance in the evolution of photography. Historic Photographic Processes contains more than fifty color and ten black-and-white images that beautifully illustrate each of the processes described. Chapters include an introduction to photographic techniques and applications, such as useful safelights, sizing paper, measuring solutions, exposure controls, ultraviolet light sources, and making enlarged negatives, as well as an extensive section on safety in- and outside of the darkroom. The appendix provides important information on the chemicals discussed, as well as health-and-safety references, supply sources in the United States, Canada, and Europe, and a complete catalog of Internet resources.
Creative Careers in Hollywood
by Laurie ScheerReaders will discover real-life, yet upbeat portraits of the "shredder" jobs of the industry, such as assistant or d-girl, and how they can lead to the "keeper" jobs of actor, agent, or studio executive. Each career overview features a clever analysis of the classic film characters who memorably played these jobs on screen; an insightful rewards-risks assessment of the job; and a brief look at such essential job qualities as durability, length of stay, "food chain value" and desirability factor. Part how-to guide, part historical document, and part social commentary, this book will delight career seekers, Hollywood insiders, and film aficionados alike!
Directing for Film and Television: Revised Edition
by Christopher LukasLegendary stories portray directors as eccentric, moody savants who possess a genius for the film medium that mere mortals could never grasp. Throughout cinematic history, gushing accounts have cast the likes of DeMille, Hitchcock, Fellini, and Spielberg as sorcerers, rather than tradesmen. Now confounding these lofty perceptions, acclaimed veteran director Christopher Lukas examines the craft and art of directing as a teachable, learnable profession.
Makin' Toons: Inside the Most Popular Animated TV Shows and Movies
by Allan NeuwirthFrom the first drawing board sketch to wriggling TV character, Makin' Toons illustrates the thrills and challenges of making animated cartoon movies as told by the industry's most successful creators. Cartoon lovers everywhere will be treated to 47 personal interviews with animation artists and industry leaders ranging from Shrek director Andrew Adamson to Rugrats producer Gabor Csupo. These and dozens of other fascinating firsthand accounts chronicle the behind-the-scene antics and commercial dynamics behind such blockbusters as The Simpsons, South Park, Beauty and the Beast, and Dragon Tales, to name just a few. Author Allan Neuwirth-an accomplished animation artist and writer himself-spices the book with insightful comments, hilarious anecdotes, and a true "toon artist's" sense of humor. He also includes 75 never-before-published concept drawings, character designs, storyboards, and much more.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Making Your Film for Less Outside the U.S.
by Mark DewayneAt last, here is a definitive step-by-step guide that explains everything needed to successfully produce and distribute films overseas. Following the advice found here, filmmakers will learn to make films in foreign countries that cost less money and allow the artists greater creative control. Chapters include: scheduling and budgeting, foreign censors, accommodations and office rental, scams to avoid, foreign film festivals, working with digital equipment, and more. An in-depth study compares production costs between the U.S. and Canada, Mexico, England, France, Bulgaria, South Africa, the Philippine Islands, Hong Kong, Australia, and Thailand. The author offers a sample budget for an overseas film shoot and offers tips for cutting costs on transportation, location fees, wardrobe, hair and makeup, catering, and equipment. Interviews with nine entertainment industry veterans reveal marketing and distribution trends in the American film market for foreign-made projects. And special chapters are included on writing for overseas production and on new technology as it relates to digital film and video provide essential insight to today's filmmaker. Directors, producers, screenwriters, and actors will learn how to turn their film projects from a dream to reality.
Redeeming Art: Critical Reveries
by Donald KuspitIn essays culled from three decades of critical writing, Donald Kuspit explores the aesthetic developments of the twentieth century, from post-impressionism to the latest permutation of post-Modernism. Ranging from Willem de Kooning to Andy Warhol to Sue Coe, this provocative anthology chronicles the distinctive voice of a formidable art critic whose reflections on art, artists, and art criticism constitute an eclectic exploration of the ways in which art and art criticism have influenced contemporary thought and psychology. The book's investigation into the social impact of artwork also reflects on the inner life of the artist.
Scrapbooking for Profit: Cashing in on Retail, Home-Based, and Internet Opp
by Rebecca F. PittmanThis comprehensive guide reveals 11 paths to making money in the scrapbook market, along with the tools to do it. Every career option, business situation, and topic a scrapbook artist may encounter is covered in clear, calm, step-by-step explanations and short, easy-to-grasp chapters. Quotes, advice, and tips from industry experts; checklists and self-assessment questionnaires; convenient business forms, sample contracts, and planning tools; and amusing illustrations-plus a supportive, you-can-do-it tone-make Scrapbooking for Profit the best friend a scrapbooking entrepreneur can have.
Surviving Hollywood: Your Ticket to Success
by Jerry RannowFilled with dozens of personal anecdotes, musings, and warnings from writers, producers, actors, and directors who have been there, Surviving Hollywood: Your Ticket to Success provides all the real-life tools you need for protecting your personal well-being in an unstable and sometimes unscrupulous industry. Readers will discover sage advice for keeping their spirits up despite constant rejection, weathering long periods of unemployment, maintaining a stable marriage and family life in an unstable business, keeping the faith in the midst of lies and deceit, and much more. Special sections address such topics as the dangers child actors face and how to deal with egomaniacs without becoming one.
The Education of a Design Entrepreneur (Education Of Ser.)
by Steven HellerNew from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative spirit has been satisfied by entrepreneurial freedom -in areas ranging from book, Web site, and home product design to golf course development and entertainment design. Contributors such as Byron Glaser and Sandra Higashi, Eric Zimmerman, Rudy VanderLans, and others reveal that entrepreneurship is not simply a designer's ticket to liberation -it can also be a labyrinth of clerical tasks and manufacturing nightmares. This collection provides candid anecdotes and no-frills advice for any designer ready to brave the trials and rewards of entrepreneurship.
The Photojournalist's Guide to Making Money
by Michael SedgeMarket savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success-while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.
The Screenwriter's Guide to Agents and Managers
by John Scott LewinskiThe lessons to be learned from this helpful guide show aspiring screenwriters, television writers, and novelists how to catch an agent's eye and develop a successful scriptwriting career. Step-by-step instructions reveal how to get around the "Catch 22" of the trade-that you can't get an agent until you've sold a script. Interviews with prominent agents and managers disclose how the power brokers choose material, what kinds of writers command their attention, and what they expect from the writers they sign on. Tips on how to write a winning spec script, how to word an effective query letter, how to forge a sound relationship with reps, and other invaluable advice fill this insider's guide.
Starting Your Career as a Theatrical Designer: Insights and Advice from Leading Broadway Designers (Starting Your Career)
by Michael Mayer Michael J. RihaIn the first book of its kind to be published in twenty years, ten award-winning and current Broadway designers-five set designers, four lighting designers, and one projection designer-discuss the business aspects of the theatre world, sharing relevant insider information and strategies that will prove invaluable to aspiring and seasoned theatrical designers alike. Culled from years of experience, the information offered in these enlightening conversations will strengthen readers' understanding of how designing in the commercial theatre is different from designing in an academic setting or not-for-profit theatres. The conversations are accompanied by designer sketches, finished drawings, technical plates of drafting, photos of scale models, storyboards illustrating multi-scene productions and unique lighting looks, and photos from Broadway and regional theatre productions. If you've ever wondered what it really takes to make it in the world of theatre design, let these Broadway stars be your guide!
New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
by Brainard CareyThis book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the latest software and hardware, as it applies to creativity and promotion, is part of a language you must be conversant in. This book works as a course (downloadable syllabus available) and as a companion volume to Carey's recent book, Making It in the Art World.