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The Advancing World of Applied Electromagnetics: In Honor and Appreciation of Magdy Fahmy Iskander
by Akhlesh Lakhtakia Cynthia M. Furse Tom G. MackayThis book commemorates five decades of research by Professor Magdy F. Iskander (Life Fellow IEEE) on materials and devices for the radiation, propagation, scattering, and applications of electromagnetic waves, chiefly in the MHz-THz frequency range as well on electromagnetics education. This synopsis of electromagnetics, stemming from the life and times of just one person, is meant to inspire junior researchers and reinvigorate mid-level researchers in the electromagnetics community. The authors of this book are internationally known researchers, including 12 IEEE fellows, who highlight interesting research and new directions in theoretical, experimental, and applied electromagnetics.Provides a single-source reference to many of the most significant developments of the past 5 decades in theoretical, experimental, and applied electromagnetics;Offers readers in each sub-discipline discussed current research trends, the state of the art, the chief toolsneeded in that area, and the vision of a research leader for that area;Includes content of particular interest in Antennas and Propagation, as well as Microwave Theory and Techniques.
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
by Sarah Turnbull Larry Kelley Donald JugenheimerThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.
AETA 2022—Recent Advances in Electrical Engineering and Related Sciences: Theory And Application (Lecture Notes in Electrical Engineering #1081)
by Tran Trong Dao Vo Hoang Duy Ivan Zelinka Chau Si Thien Dong Phuong T. TranThis proceedings book features selected papers on 12 themes, including wireless communications, power systems, signal processing, robotics, control systems, sustainable energy, power electronics, intelligent networks and more. Covering topics such as performance of reconfigurable intelligent surfaces for 6G communication networks, improved neural network algorithms for optimizing the power flow of renewable energy sources, anomaly detection using stationary and non-stationary signal analysis in data sciences, novel object identification and distance estimation algorithms for self-driving vehicles, the book presents interesting ideas and state-of-the-art overviews.
Afghan Refugees, Pakistani Media and the State: The Missing Peace (Routledge Research in Journalism)
by Ayesha JehangirDrawing on the frameworks of peace journalism, this book offers new insights into the Pakistani media coverage of Afghan refugees and their forced repatriation from Pakistan. Based on a three-year-study, the author examines the political, social and economic forces that influence and govern the reporting practices of journalists covering the protracted refugee conflict between Pakistan and Afghanistan. Through a critical discourse analysis of the structures of journalistic iterability of Afghan refugees in Pakistan, the author distils four dominant and three emerging frames, and proposes a new teleological turn for peace journalism as deliberative practice, that is to say practice that by promoting transparency and accountability (recognition) and challenging dominant power-proposed narratives and perspectives (resistance) encourages public engagement and participation (cosmopolitan solidarity). The author also privileges an analytical approach that conceptualises the nexus between digital witnessing and peace journalism through the paradigm of cosmopolitanism. The author finds routinely accommodated media narratives of security that represent Afghan refugees as a ‘threat’, a ‘burden’ and the ‘other’ that, through reinforcement, have become an incontestable reality for the public in Pakistan. This book will appeal to those interested in studying and practicing journalism as a conscientious communicative practice that elicits the very public it seeks to inform.
Agencies in Feminist Translator Studies: Barbara Godard and the Crossroads of Literature in Canada (ISSN)
by Elena Castellano-OrtolàThis book sets out a new framework for a feminist history of translators, drawing on the legacy of Canadian scholar Barbara Godard and her work in establishing the Canadian literary landscape as a means of exploring agency in feminist translation studies and its implications for cross-disciplinary debates.The volume is organised in three sections, establishing feminist translator studies as its own approach, examining these dynamics at work in a comprehensive portrait of Barbara Godard’s scholarly and literary history, and looking ahead to future directions. In situating the discussion on Godard and Canadian literary history, Elena Castellano calls attention to a geographic context in which translation and its practice has been at the heart of debates around national identity and intersected with the rise of feminism and feminist literary scholarship. The book demonstrates how an in-depth exploration of the agency of an individual stakeholder, whose activities spanned diverse communities and oft conflicting interests, can engage in key questions at the intersection of nation-making, translation, and feminism, paving the way for future research and the further development of feminist translator studies as methodological framework.This book will be of interest to scholars in translation studies, feminist literature, cultural history, and Canadian literature.
The Algonquin Round Table: 25 Years with the Legends Who Lunch (Excelsior Editions)
by Konrad BercoviciLocated in New York's theatre district, the Algonquin Hotel became an artistic hub for the city and a landmark in America's cultural life. It was a meeting place and home away from home for such luminaries as famed wits/authors Alexander Woollcott and Dorothy Parker; Broadway and Hollywood stars, including Tallulah Bankhead and Charles Laughton; popular raconteurs like Robert Benchley; and New York City mayors Jimmy Walker and Fiorello LaGuardia. Observing it all was celebrated author and journalist Konrad Bercovici. Born in Romania, Bercovici settled in New York, where he became known for reporting on its rich cultural life. While digging through an inherited trunk of family papers, his granddaughter, Mirana Comstock, discovered this previously unpublished manuscript on Bercovici's years at the Algonquin Round Table. Lovers of New York lore and fans of American culture will enjoy his vivid, intimate accounts of what it was like to be a member of this distinguished circle.
Algorithms and Automation: Governance over Rituals, Machines, and Prototypes, from Sundial to Blockchain
by Denisa Reshef KeraTo enact the book’s central theme of automation and human agency, the author designed a Bot trained on her book to support dialogue with the content and facilitate discussions. If you like to compare what the author says and Bot ‘interprets’ or generates, go here https://www.anonette.net/denisaBot/ Algorithms and Automation: Governance over Rituals, Machines, and Prototypes, from Sundial to Blockchain is a critical examination of the history and impact of automation on society. It provides thought-provoking perspectives on the history of automation and its relationship with power, emphasizing the importance of considering the social context in which automation is developed and used. The book argues that automation has always been a political and social force that shapes our lives and futures, rather than a neutral tool. The author provides a genealogy of automation, tracing its development from ancient rituals to modern-day prototypes, and highlights the challenges posed by new technologies such as blockchain and artificial intelligence. The volume argues that we need more democratic and accountable governance over technological innovation to ensure that it respects human rights, political pluralism, legitimacy, and other values we hold dear in our institutions and political processes. An engaging read on a fascinating topic, this book will be indispensable for scholars, students, and researchers of science and technology studies, digital humanities, politics and governance, public policy, social policy, system design and automation, and history and philosophy of science and technology. It will also be of interest to readers interested in the interactions of the sciences and the social sciences and humanities.
The Anachronistic Turn: Historical Fiction, Drama, Film and Television
by Stephanie RussoThe Anachronistic Turn: Historical Fiction, Drama, Film and Television is the first study to investigate the ways in which the creative use of anachronism in historical fictions can allow us to rethink the relationship between past and present. Through an examination of literary, cinematic, and popular texts and practices, this book investigates how twenty-first century historical fictions use creative anachronisms as a way of understanding modern issues and anxieties. Drawing together a wide range of texts across all forms of historical fiction - novels, dramas, musicals, films and television - this book re-frames anachronism not as an error, but as a deliberate strategy that emphasises the fictionalising tendencies of all forms of historical writing. The book achieves this by exploring three core themes: the developing trends in the twenty-first century for creators of historical fiction to include deliberate anachronisms, such as contemporary references, music, and language; the ways in which the deliberate use of anachronism in historical fiction can allow us to rethink the relationship between past and present, and; the way that contemporary historical fiction uses anachronism to better understand modern issues and anxieties. This book will appeal to students and scholars of historical fiction, contemporary historical film and television studies, and historical theatre studies.
Analytical Journalism: A Guide to Science-based Explanatory Journalistic Practice
by Flemming SvithResponding to an increasingly complex and often contradictory barrage of news information, Analytical Journalism offers a first-of-its-kind guide to this emerging form of science-based journalism. Posited as a practical alternative to other more traditional forms of event-driven news reporting, analytical journalism relies on metatheory and methodology to highlight causal factors such as goals, norms, behaviours and social frameworks when covering events. Seen as adjacent to investigative and data journalism, analytical journalism seeks to provide a solution to the simplification and under-reporting of the causal context by drawing on scientific research and data to offer a deeper understanding of news events. Central to this new field is public understanding; providing news consumers with the information they require to navigate and act with nuance in the real world. Drawing on the author’s experience of teaching analytical journalism at the postgraduate level, this book summarises the aims and theory of the field and contains practical tools to help improve journalists’ contribution to shared public knowledge, including methods and examples of identifying and justifying new causal explanations of an issue. Analytical Journalism will be of interest to advanced journalism students and practitioners exploring alternative forms of journalism.
Animal Suffering and Public Relations: The Ethics of Persuasion in the Animal-Industrial Complex (Routledge New Directions in PR & Communication Research)
by Núria AlmironAnimal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal industrial complex – the industries participating in the systematic and institutionalized exploitation of animals. Society has been experiencing a growing ethical concern regarding humans’ (ab)use of other animals. This is a trend first promoted by the development of animal ethics – which claims any sentient being, because of sentience, deserves moral consideration – and more recently by other approaches from the social sciences, including critical animal studies. In this volume, we aim to start an entirely unaddressed discussion within the field of public relations: the need to problematize the ethics of persuasion when nonhuman animal suffering is involved, particularly the impact of persuasion and lobbying on compassion towards other animals in the cases of food, experimentation, entertainment and environment management. The books provides an interdisciplinary, theoretical discussion illustrated with international case studies from experts in strategic communication, public relations, lobbying and advocacy, animal ethics, philosophy of law, political philosophy and social psychology. This unique book merges the fields of critical public relations, animal ethics and critical animal studies and will be of direct appeal to a wide range of researchers, academics and doctoral students across related fields.
Animal Suffering and Public Relations: The Ethics of Persuasion in the Animal-Industrial Complex (Routledge New Directions in PR & Communication Research)
by Núria AlmironAnimal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex—the industries participating in the systematic and institutionalised exploitation of animals.Society has been experiencing a growing ethical concern regarding humans’ (ab)use of other animals. This is a trend first promoted by the development of animal ethics—which claims any sentient being, because of sentience, deserves moral consideration—and more recently by other approaches from the social sciences, including critical animal studies. In this volume, we aim to start an entirely unaddressed discussion within the field of public relations: The need to problematise the ethics of persuasion when nonhuman animal suffering is involved, particularly the impact of persuasion and lobbying on compassion towards other animals in the cases of food, experimentation, entertainment, and environmental management. This book provides an interdisciplinary, theoretical discussion illustrated with international case studies from experts in strategic communication, public relations, lobbying and advocacy, animal ethics, philosophy of law, political philosophy, and social psychology.This unique book merges the fields of critical public relations, animal ethics, and critical animal studies and will be of direct appeal to a wide range of researchers, academics, and doctoral students across related fields.
Applications of Computational Intelligence Techniques in Communications (Advances in Manufacturing, Design and Computational Intelligence Techniques)
by Mridul Gupta, Pawan Kumar Verma, Rajesh Verma and Dharmendra Kr. UpadhyayThe book titled "Applications of Computational Intelligence Techniques in Communications" is a one-stop platform for the researchers, academicians, and people from industry to get a thorough understanding of the latest research in the field of communication engineering. Over the past decade, a manyfold increase in the use of computational intelligence techniques has been identified for obtaining the most optimal and timely solution to a problem. The various aspects covering the significant contribution of numerous computational intelligence techniques have been discussed in detail in this book. Today’s era of machine learning and Internet of Things (IoT) is demanding as high as possible data rate which has resulted into tremendous increased speed of communication. To match-up the pace, the computational intelligence is posing to be the most efficient and favourite tool. The book aims to cover the current technological advancements in the field of communication engineering and give a detailed prospect of computational intelligence to its readers. This book will be a great support to the people working in the field of IoT, machine learning, healthcare, optimization, filter design, 5G and beyond, signal processing etc. The chapters included here will expose its audience to various newly introduced and advanced computational intelligence techniques applicable in communication domain. The readers will be exposed multiple interdisciplinary areas of research in communication and will get the motivation to work in collaboration with other professionals from both the academia and industry.
Applied Screenwriting: How to Write True Scripts for Creative and Commercial Video
by Carey MartinPutting a vision on the page for creative and commercial video is harder than it seems, but author Carey Martin explains how to bring these tools to bear in the “work for hire” environment. Whilst other texts focus on writing the next award winner, this can be out of reach both logistically and financially for many. Instead, readers will learn how to write what they want the eyes of the audience to see and the ears of the audience to hear, in such a way that the Producer and Director can read the creative blueprint and bring that vision to life. The text will walk readers through a focused and practical consideration of the camera, the edit, and the sound design, in addition to a straightforward application of basic story principles. By understanding writing for video as more than creating a recorded play, readers will become more effective screenwriters and, should they wish, Producers and Directors as well. This book is ideal for students of screenwriting and those writing scripts for message-driven video for corporate, nonprofit, and commercial production.
The Architects of Toxic Politics in America: Venom and Vitriol
by Kenneth T. WalshThe Architects of Toxic Politics in America: Venom and Vitriol explains the history of poison politics in America by profiling some of the key political “attack dogs” who have shaped the modern landscape.Comparing and contrasting the Trump and Biden presidencies with administrations of the past, the book explains the unique character of the current toxic political moment and the forces that have created it. The book also focuses quite extensively on “non-presidential” architects of toxic politics: other politicians, campaign strategists, activists, and media figures (and a few key figures that have fulfilled two or more of these roles). Drawing on his long career as a journalist specializing in presidential coverage, Kenneth T. Walsh argues that due to the complex, often conflicting nature of American government, the angriest, most decisive voices can command media, voter, and legislative attention and thereby maintain and consolidate power. This results in frustration, alienation, and cynicism—and ultimately, a diminishment of voter participation that can reinforce the vicious cycle and lead to electoral disaster.For anyone interested in politics, media, and the culture of “gotcha” journalism, this book will also be a valuable addition to undergraduate and graduate courses on politics, the presidency, political and media ethics, campaign history and government.
Array and Wearable Antennas: Design, Optimization, and Applications
by Puran Gour Nagendra Singh Rajesh Kumar Nema Ravi Shankar Mishra Ashish Kumar SrivastavaThe text highlights the designing of efficient, wearable, and textile antennas for medical and wireless applications. It further discusses antenna design for the Internet of Things, biomedical, and 5G applications. The book presents machine learning and deep learning techniques for antenna design and analysis. It also covers radio frequency, micro-electromechanical systems, and nanoelectromechanical systems devices for smart antenna design.This book: Explores wearable reconfigurable antennas for wireless communication and provide the latest technique in term of its structure, defective ground plane, and fractal design Focuses on current and future technologies related to antenna design, and channel characterization for different communication links, and applications Discusses machine learning techniques for antenna design and analysis Demonstrates how nano patch antenna resonates at multiple frequencies by varying the chemical potential Covers the latest antenna technology for microwave sensors, and for fiber optical sensor communications It is primarily for senior undergraduate, graduate students, and academic researchers in the fields of electrical engineering, electronics and communications engineering.
Artificial Intelligence and Sustainability (Signals and Communication Technology)
by Mohamed Ahmed AlloghaniThis book gives readers the tools to craft AI systems that don't just thrive today, but endure sustainably into the future. Whether a trailblazer or an aspiring innovator, this book enables readers to resonate with the ambitions of software developers, data scientists, and AI practitioners. The author covers the latest techniques and best practices for energy efficiency, reducing carbon footprints, and ensuring fair and ethical AI. The book also addresses important issues such as AI governance, managing risks, and ensuring transparency. Topics covered include understanding the relationship between AI and sustainable development, strategies for building efficient AI systems, and ethical considerations in AI development, among others. The author includes case studies of companies and organizations that have successfully implemented sustainable AI software development practices. Therefore, this book will be of interest to AI practitioners, academics, researchers, and lecturers in computer science, artificial intelligence, machine learning and data sciences.
Artificial Intelligence in Manufacturing: Enabling Intelligent, Flexible and Cost-Effective Production Through AI
by John SoldatosThis open access book presents a rich set of innovative solutions for artificial intelligence (AI) in manufacturing. The various chapters of the book provide a broad coverage of AI systems for state of the art flexible production lines including both cyber-physical production systems (Industry 4.0) and emerging trustworthy and human-centered manufacturing systems (Industry 5.0). From a technology perspective, the book addresses a wide range of AI paradigms such as deep learning, reinforcement learning, active learning, agent-based systems, explainable AI, industrial robots, and AI-based digital twins. Emphasis is put on system architectures and technologies that foster human-AI collaboration based on trusted interactions between workers and AI systems. From a manufacturing applications perspective, the book illustrates the deployment of these AI paradigms in a variety of use cases spanning production planning, quality control, anomaly detection, metrology, workers’ training, supply chain management, as well as various production optimization scenarios. This is an open access book.
Artificial Intelligence, Strategic Communicators and Activism (Global PR Insights)
by Lukasz Swiatek Marina Vujnovic Chris Galloway Dean KruckebergIn a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Artificial Intelligence with Microsoft Power BI
by Jen Stirrup Thomas J. WeinandyAdvance your Power BI skills by adding AI to your repertoire at a practice level. With this practical book, business-oriented software engineers and developers will learn the terminologies, practices, and strategy necessary to successfully incorporate AI into your business intelligence estate. Jen Stirrup, CEO of AI and BI leadership consultancy Data Relish, and Thomas Weinandy, research economist at Upside, show you how to use data already available to your organization.Springboarding from the skills that you already possess, this book adds AI to your organization's technical capability and expertise with Microsoft Power BI. By using your conceptual knowledge of BI, you'll learn how to choose the right model for your AI work and identify its value and validity.Use Power BI to build a good data model for AIDemystify the AI terminology that you need to knowIdentify AI project roles, responsibilities, and teams for AIUse AI models, including supervised machine learning techniquesDevelop and train models in Azure ML for consumption in Power BIImprove your business AI maturity level with Power BIUse the AI feedback loop to help you get started with the next project
ArtsIT, Interactivity and Game Creation: 12th EAI International Conference, ArtsIT 2023, São Paulo, Brazil, November 27-29, 2023, Proceedings, Part II (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #565)
by Anthony L. BrooksThis book constitutes the refereed post-conference proceedings the 12th EAI International Conference on ArtsIT, Interactivity and Game Creation, ArtsIT 2023 which was held in São Paulo, Brazil, in November 27-29, 2023.The 40 revised full papers and 1 Short paper presented were carefully selected from 103 submissions. The papers are thematically arranged in the following sections: Part I: exploring new frontiers in music therapy; network dance and technology; computational art and the creative process; alternative realities, immersion experiences, and arts-based research.Part II: alternative realities, immersion experiences, and arts-based research; games; interactive technologies, multimedia, and musical art; human at centre.
ArtsIT, Interactivity and Game Creation: 12th EAI International Conference, ArtsIT 2023, São Paulo, Brazil, November 27-29, 2023, Proceedings, Part I (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #564)
by Anthony L. BrooksThis book constitutes the refereed post-conference proceedings the 12th EAI International Conference on ArtsIT, Interactivity and Game Creation, ArtsIT 2023 which was held in São Paulo, Brazil, in November 27-29, 2023. The 40 revised full papers and 1 Short paper presented were carefully selected from 103 submissions. The papers are thematically arranged in the following sections: Part I: exploring new frontiers in music therapy; network dance and technology; computational art and the creative process.Part II: alternative realities, immersion experiences, and arts-based research; games; interactive technologies, multimedia, and musical art; human at centre.
Assessment of Visual Quality and Simulator Sickness for Omnidirectional Videos (T-Labs Series in Telecommunication Services)
by Ashutosh SinglaThis book presents extensive research on the quality of 360° video perceived by users with HMDs. The book aims to develop a set of standard guidelines for the systematic visual quality assessment of 360° videos. Firstly, conventional subjective test methods such as Absolute Category Rating (ACR) and Double Stimulus Impairment Scale (DSIS) are applied to evaluate video quality, alongside the Modified ACR (M-ACR) method newly proposed. Building on the reliability and general applicability of the procedure across different tests, a methodological framework for 360° video quality assessment is then presented. The author also analyzes simulator sickness to investigate the impact of different influencing factors. The insights gained on simulator sickness related to 360° video contribute to a better understanding of this particular use case of VR and can help to improve comfort among users by suggesting improvements in the technical specifications of 360° video and HMD technology and thus improving QoE.
Attack from Within: How Disinformation Is Sabotaging America
by Barbara McQuadeA NEW YORK TIMES BESTSELLERAn urgent, comprehensive explanation of the ways disinformation is impacting democracy, and practical solutions that can be pursued to strengthen the public, media, and truth-based politicsMSNBC's legal expert breaks down the ways disinformation has become a tool to drive voters to extremes, disempower our legal structures, and consolidate power in the hands of the few."One of the most acute observers of our time shares . . . a compelling work about a challenge that—left unexamined and left unchecked—could undermine our democracy." —Eric H. Holder Jr, 82nd Attorney General of the United StatesAmerican society is more polarized than ever before. We are strategically being pushed apart by disinformation—the deliberate spreading of lies disguised as truth—and it comes at us from all sides: opportunists on the far right, Russian misinformed social media influencers, among others. It's endangering our democracy and causing havoc in our electoral system, schools, hospitals, workplaces, and in our Capitol. Advances in technology including rapid developments in artificial intelligence threaten to make the problems even worse by amplifying false claims and manufacturing credibility.In Attack from Within, legal scholar and analyst Barbara McQuade, shows us how to identify the ways disinformation is seeping into all facets of our society and how we can fight against it. The book includes: The authoritarian playbook: a brief history of disinformation from Mussolini and Hitler to Bolsonaro and Trump, chronicles the ways in which authoritarians have used disinformation to seize and retain power.Disinformation tactics—like demonizing the other, seducing with nostalgia, silencing critics, muzzling the media, condemning the courts; stoking violence—and reasons why they work.An explanation of why America is particularly vulnerable to disinformation and how it exploits our First Amendment Freedoms, sparks threats and violence, and destabilizes social structures.Real, accessible solutions for countering disinformation and maintaining the rule of law such as making domestic terrorism a federal crime, increasing media literacy in schools, criminalizing doxxing, and much more.Disinformation is designed to evoke a strong emotional response to push us toward more extreme views, unable to find common ground with others. The false claims that led to the breathtaking attack on our Capitol in 2021 may have been only a dress rehearsal. Attack from Within shows us how to prevent it from happening again, thus preserving our country&’s hard-won democracy.
Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge (China Perspectives)
by Xiaoyu ChenThis book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy and knowledge management.
Audiences of Nazism: Using Media in the Third Reich (New German Historical Perspectives #13)
by Ulrike WeckelThrough its focus on audiences and their reception of media in Nazi Germany, Audiences of Nazism inverts the typical top-down perspective employed in studies that concentrate on the regime’s regulation of media and propaganda. It thereby sheds new light on the complex character of the period’s media, their uses, and the scope for audience interpretation. Contributors investigate how consumers either appropriated or ignored certain messages of Nazi propaganda, and how some even participated in its production. The authors ground their studies on novel historical sources, including private diaries and letters, photographs and films, and concert programs, which demonstrate, amongst other things, how audiences interpreted and responded to regulated news, Nazi Party rallies, and the regime’s denunciation of modern works of art as ‘degenerate.’