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Showing 51 through 75 of 93,449 results
Title Author ISBN Copyright Features Action
Adapt the Master Brand to Silo Markets: Developing a Master Brand Strategy 1325329 David Aaker 2008
The CMO's First Ninety Days 1325332 David Aaker 2008 Contains images
Create Winning Marketing in a Silo World 1325331 David Aaker 2008 Contains images
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires 3762122 David Aaker 9781683506126 2018 Contains images
Develop a Common Planning Process and Information System: CMO Strategies for Facilitating Silo Cooperation 1325328 David Aaker 2008 Contains images
Find the Right Role and Scope: The CMO's New Job Description 1325334 David Aaker 2008 Contains images
Gain Credibility and Buy-In: CMO Strategies for Facilitating Silo Cooperation 1325326 David Aaker 2008
Introduction: The New CMO--Why? 1326846 David Aaker 2008 Contains images
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age 3757758 David Aaker 9781642798913 2020 Contains images
Prioritize Brands in the Portfolio: Developing a Brand Portfolio Strategy in a Silo Environment 1325330 David Aaker 2008 Contains images
Use Teams and Other Routes to Silo Linking: CMO Strategies for Facilitating Silo Cooperation 1325327 David Aaker 2008 Contains images
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 2863913 David A. Aaker 9781439188835 2004 Contains images
Brand Relevance 839624 David A. Aaker 9780470922590 2011 Contains images
Building Strong Brands 1300309 David A. Aaker 9781451674750 1996 Contains images
Building Strong Brands: Advertising's Role In Building Strong Brands (Advertising And Consumer Psychology Ser.) 2478938 David A. Aaker 9781471104381 1996 Contains images
Building Strong Brands 530122 David A. Aaker 9781451674750 1996 Contains images
Managing Brand Equity 1554555 David A. Aaker 9781439188385 1991 Contains images
Should You Take Your Brand to Where the Action Is? 1331703 David A. Aaker 1997
Spanning Silos 870202 David A. Aaker 9781422163689 2008 Contains images
Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series) 3339206 David A. Aaker 9781118658024 2013
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising And Consumer Psychology Ser.) 3491026 David A. Aaker Alexander L. Biel 9781317759829 1993 Contains images
Brand Leadership 585857 David A. Aaker Erich Joachimsthaler 9781471104374 2000 Contains images
Building Brands Without Mass Media 1331687 David A. Aaker Erich Joachimsthaler 1997
Lure of Global Branding 1331883 David A. Aaker Erich Joachimsthaler 1999
How Do You Grow a Premium Brand? (HBR Case Study and Commentary) 1331635 David A. Aaker Regina Fazio Maruca Robert J. Dolan Mary Shelman Anita K. Hersh Peter H. Farquhar William Campbell 1995

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Showing 51 through 75 of 93,449 results