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We Want to Live: The Primal Diet (Expanded and Revised)
by Aajonus VonderplanitzEvery millennium has at least one great catalyst that changes people's lives. This book is one. It reveals how we can live without disease, fear of disease, and the physical, emotional and spiritual bankruptcy that results from disease. Also we learn to live with more clarity, strength and energy. This book includes a remedy section listing hundreds of diseases and aliments, with specific foods and combinations of foods that people have used to cure themselves. Imagine living a life you control, as well as being healthy and feeling great!
Recent Advances in Industrial Biochemistry
by Muhammad Zaffar Hashmi Aamer Saeed Syed Ghulam Musharraf Wang ShuhongBiochemistry is concerned with the chemical processes that occur within living organisms and microorganisms. There have been a number of publications focusing on biochemistry and its use for understanding biochemical and molecular mechanisms, with the majority of the literature focusing on bench scale items. To date there has not been a comprehensive work focusing on the techno-economic and industrial aspects of biochemistry from the microeconomic and pilot scales. This text covers current innovations and advances in plant biochemistry, animal biochemistry, microbial biochemistry and medicinal biochemistry plus potential uses of proteomics, genomics, recombinant DNA technology and protein application. Recent Advances in Industrial Biochemistry focuses on methods for recombinant proteins production and purification plus metabolic engineering and other source technologies from the industrial viewpoint, providing comprehensive, up-to-date information and evidence on contemporary development in the field of industrial biochemistry. The major focus of this book is the key issues, opportunities, approaches, advancements, products, innovations and technologies in current biochemistry from micro scale to production at pilot scale. Chapters highlight the many potential commercial prospects in various industries from food to to pharmaceuticals to bioenergy, providing a valuable and unique single resource for researchers.
Critical Dietary Factors in Cancer Chemoprevention
by Aamir Ahmad Mohammad Fahad UllahThis book focuses on the prophylactic potential of diet-derived factors in primary prevention of cancer. It is written by a group of highly reputed experts in the area of dietary agents and cancer chemoprevention. The translational potential of dietary factors from epidemiological, laboratory and clinical studies as prevention strategy in normal and risk populations is highlighted. The work presents options of routine inclusion of specific dietary regimens for prevention as well as therapeutic strategy for better management through adjuvant interventions in cancer treatment.
Fermenter: DIY Fermentation for Vegan Fare, Including Recipes for Krauts, Pickles, Koji, Tempeh, Nut- & Seed-Based Cheeses, Fermented Beverages & What to Do with Them
by Liz Crain Aaron AdamsHeads (of cabbage) are gonna roll! Learn how to make funky, flavorful ferments + tasty food that incorporates them. Fermenter is perfect for those looking to add some serious culinary wizardry and revolutionary DIY spirit to their vegan kitchen.Like The Noma Guide to Fermentation but with a punk, DIY aesthetic and a it's-OK-to-fail ethos, Fermenter provides the sought-after secrets and words of wisdom from top fermentation educators, Aaron Adams and Liz Crain.Based in Portland, Oregon (vegan capital of America), the Fermenter restaurant specializes in culinary fermentation to achieve their unique funky flavors. Learn how to handcraft local bean-and-grain tempehs, fresh and aged vegan cheeses, fizzy probiotic drinks, and koji ferments and revolutionize the flavor profiles in your home kitchen! They empower you to follow them down this highly addictive (and inexpensive) path, resulting in totally DIY food, free from mass-produced or corporate anything.Whether you're a pickle wizard already or a just want to level up your home-cook vegan cred, there are more than 60 tantalizing recipes, including:North Coast Kraut (made with seaweed!) is a great beginner's lacto-ferment, full of probiotic goodnessChickpea Miso: a more complex, longer-lead ferment & pantry stapleKoji Beet Reuben: put those koji skills to work with this umami bombCheesy Jojo Supreme with Tempeh Bacon: the perfect stoner food, like if stuffed potato skins were a nacho dishBeware: Vegetables will be slaughtered.
The Align Method: 5 Movement Principles for a Stronger Body, Sharper Mind, and Stress-Proof Life
by Aaron AlexanderCelebrity manual therapist and movement coach Aaron Alexander shows readers how posture and body alignment are powerful tools for building strength, achieving peak performance, reducing pain, and approaching the world with a new sense of confidence. Good posture is about more than standing up straight: It can change your mood, alleviate pain, rid your body of stressful tension, and may be the difference between getting that raise you've wanted and attracting your ideal mate, or not. But in order to reap all those benefits, the body must be properly integrated. Celebrity movement coach and manual therapist Aaron Alexander offers a revolutionary approach to body alignment to build strength, reduce pain, and put you on a direct path to peak performance that is both fun and accessible. The Align Method centers on five daily optimizations that can be easily integrated into any workout, mindfulness practice, or daily life activity: Floor SittingHangingHip-HingingWalkingNose Breathing A truly aligned life isn't limited to sweating in a gym or stretching in a yoga studio, and Alexander provides the fundamental principles to optimize your physical and mental process in any situation. Blending Eastern philosophy with Western mechanics, The Align Method brilliantly outlines the necessary tools to leverage the power of your own senses and body language to feel more flexible and confident, and details exactly how to reshape your environment for enhanced creativity and longevity. This is the quintessential user's manual to feeling better than you ever thought possible, and looking great while you're at it!
Gorilla Food
by Aaron AshRaw food diets have exploded in popularity in recent years; some believe that the cooking process destroys nutrients and even produces dangerous chemicals by the interaction of heat with fat, protein, and carbohydrates. Enter Aaron Ash, a charismatic chef whose organic raw vegan restaurant Gorilla Food has taken Vancouver by storm for its inventive and delicious dishes, all prepared without use of animal products or a stove. Aaron is a conscientious raw vegan whose beliefs about food are tied to personal and social well-being. Gorilla Food strives to promote the idea that a sustainable, healthy culture depends on humankind living as "lightly" as possible, mitigating the damage wrought on the environment and ourselves. Gorilla Food the book is both an innovative cooking manual and a raw vegan bible; recipes include a raw lasagna made with zucchini noodles, kale, and a "cheese" made from walnuts, and a raw soup made from seasonal greens, tomatoes, and avocado. There's also amazing raw pizzas, fruit pies, and chocolate desserts that will delight vegans and non-vegans alike with their complex flavors. The book also contains recipes for dehydrated and cultured foods, important for a raw food diet but surprisingly simple to prepare. Gorilla Food will make you go ape for living life to the rawest! In addition to running Gorilla Food, Aaron Ash was a former personal chef to Mike-D of the Beastie Boys. He is also an in-demand caterer for high-profile events around North America, and is making plans to open additional Gorilla Food locations.
The World of Natural Wine: What It Is, Who Makes It, and Why It Matters
by Aaron AyscoughThe most comprehensive and definitive guide to the world of natural wine that every wine lover needs. * Named one of the year&’s best books on wine by The New York Times and Bloomberg Natural wine has nothing to hide. Made from grapes alone—organically farmed, then harvested, fermented, aged, and bottled without additives—it&’s wine that seeks to express, in every sip, its traditional and crucial link to nature. The World of Natural Wine is the book wine lovers need to navigate this movement—because it&’s about so much more than labels and vintages. Meet the obsessive, often outspoken, winemakers; learn about the regions of France where natural wine culture first appeared and continues to flourish today; and explore natural wine in Spain, Italy, Georgia, and beyond. And just as important: find out what must be &“unlearned&” to discover the eye-opening pleasures of drinking naturally.
Piranhas Don't Eat Bananas
by Aaron BlabeyFind out what piranhas eat -- and don't eat! -- in this new, irresistibly funny picture book from Aaron Blabey, the bestselling creator of Pig the Pug!Everyone knows that piranhas don't eat bananas -- except for Brian. This little fish loves to munch not only on bananas, but on fruit of all kinds! Brian's piranha friends think he's crazy. Piranhas don't eat bananas -- their sharp teeth are for eating meat! And there's a scrumptious pair of feet dangling in the water nearby...Rich with author-illustrator Aaron Blabey's hysterical text and unforgettably wacky illustrations, Piranhas Don't Eat Bananas is a hilarious story about trying new things -- no matter how strange they seem!
Piranhas Don't Eat Bananas (Digital Read Along)
by Aaron BlabeyFind out what piranhas eat -- and don't eat! -- in this new, irresistibly funny picture book from Aaron Blabey, the bestselling creator of Pig the Pug!Everyone knows that piranhas don't eat bananas -- except for Brian. This little fish loves to munch not only on bananas, but on fruit of all kinds! Brian's piranha friends think he's crazy. Piranhas don't eat bananas -- their sharp teeth are for eating meat! And there's a scrumptious pair of feet dangling in the water nearby...Rich with author-illustrator Aaron Blabey's hysterical text and unforgettably wacky illustrations, Piranhas Don't Eat Bananas is a hilarious story about trying new things -- no matter how strange they seem!
White Bread
by Aaron Bobrow-StrainHow did white bread, once an icon of American progress, become “white trash”? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like. White Breadteaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmetpain au levain,he shows how efforts to champion “good food” reflect dreams of a better society-even as they reinforce stark social hierarchies. In the early twentieth century, the factory-baked loaf heralded a bright new future, a world away from the hot, dusty, “dirty” bakeries run by immigrants. Fortified with vitamins, this bread was considered the original “superfood” and even marketed as patriotic-while food reformers painted white bread as a symbol of all that was wrong with America. The history of America’s one-hundred-year-long love-hate relationship with white bread reveals a lot about contemporary efforts to change the way we eat. Today, the alternative food movement favors foods deemed ethical and environmentally correct to eat, and fluffy industrial loaves are about as far from slow, local, and organic as you can get. Still, the beliefs of early twentieth-century food experts and diet gurus, that getting people to eat a certain food could restore the nation’s decaying physical, moral, and social fabric, will sound surprisingly familiar. Given that open disdain for “unhealthy” eaters and discrimination on the basis of eating habits grow increasingly acceptable,White Breadis a timely and important examination of what we talk about when we talk about food.
The Bad Food Bible: Why You Can (and Maybe Should) Eat Everything You Thought You Couldn't
by Aaron CarrollPhysician and popular New York Times contributor Aaron Carroll mines the latest evidence to show that many &“bad&” ingredients actually aren&’t unhealthy, and in some cases are essential to our well-being.Advice about food can be confusing. There&’s usually only one thing experts can agree on: some ingredients—often the most enjoyable ones—are bad for you, full stop. But as Aaron Carroll explains, if we stop consuming some of our most demonized foods, it may actually hurt us. Examining troves of studies on dietary health, Carroll separates hard truths from hype, showing that you can Eat red meat several times a week. Its effects are negligible for most people, and actually positive if you&’re 65 or older.Have a drink or two a day. In moderation, alcohol may protect you against cardiovascular disease without much risk.Enjoy a gluten-loaded bagel from time to time. It has less fat and sugar, fewer calories, and more fiber than a gluten-free one.Eat more salt. If your blood pressure is normal, you may be getting too little sodium, not too much. Full of counterintuitive, deeply researched lessons about food we hate to love, The Bad Food Bible is for anyone who wants to forge eating habits that are sensible, sustainable, and occasionally indulgent.
East Tennessee Beer: A Fermented History (American Palate)
by Aaron Carson Tony CaseyBrewing history in East Tennessee is a roller coaster ride. In 1879, Knoxville's twenty-five saloons allegedly poured an estimated five thousand drinks per day. The drinks slowed for nearly half a century during Prohibition. Afterward, the beer scene made a slow resurgence. With modern events like Tennessee Oktoberfest, Thirsty Orange Brew Extravaganza and Brewer's Jam, East Tennessee revels as the unequivocal leader of the state's craft beer industry. Growth continues with new breweries like Sleepy Owl Brewery, Alliance Brewing Company and Crafty Bastard Brewery. Beer writers Aaron Carson and Tony Casey divulge fermented accounts of this long tradition and renaissance.
BBQ Makes Everything Better
by Aaron Chronister Jason DayWINNER OF THE 2010 GOURMAND WORLD COOKBOOK AWARD FOR BEST BARBECUE BOOK Barbecue, the beloved cooking method of chefs and home cooks alike, yields delicious slow-cooked, aromatic meats, charred, juicy burgers, and tender, delectable vegetables. In BBQ Makes Everything Better, Aaron Chronister and Jason Day—two masters of the grill who were catapulted from their backyards to international fame with their invention of the Bacon Explosion—present mouthwatering, easy-to-follow barbecue recipes for any occasion. Including a thorough discussion of equipment, methods, and techniques for cooking well beyond the “Holy Trinity of BBQ” (ribs, pork, and brisket), BBQ Makes Everything Better shows that you can also make a perfect meal out of the “Ugly Stepchild of Barbecue”—chicken. Lighthearted in tone and full of clear, straight- forward instructions, BBQ Makes Everything Better is the complete barbecue cookbook. Find recipes and tips for: Burgers, Bacon, Fatties Party food and tailgates Barbecue and booze International barbecue Leftovers and lighter fare Desserts
Easy Keto Meal Prep: Simplify Your Keto Diet with 8 Weekly Meal Plans and 60 Delicious Recipes
by Aaron DayTake the guesswork out of keto meal prep planning with over 60 low-carb recipes and 8 easy-to-follow weekly meal plans! Eating keto can be challenging, and cooking keto recipes that are satisfying can be even more challenging! You need to make sure you're eating enough fat to stay in ketosis, while still eating food that is satisfying. Weekly meal prep can help ensure that you stay in ketosis while still enjoying fresh, delicious, keto-friendly recipes that aren't the same every week. With Easy Keto Meal Prep, planning and preparing your weekly keto meals has never been easier! Dive straight in to discover:- 8 weekly meal plans, each with a detailed step-by-step prep plan, shopping list, and equipment list, and each with four main recipes and four alternative recipes that can be swapped in - Over 60 delicious recipes, each with specific macros and detailed nutrition information to ensure you're always eating the right ratios to stay in ketosis- Beautiful photography and visual meal grids that show you exactly what you'll be eating each day, along with the macros ratios for each day's meals - Helpful guidance for eating keto, sticking with the diet, meal prepping like a pro, and safely storing your prepped meals Each recipe in this low-carb cookbook includes specific macro ratios and detailed nutrition information to ensure you're always eating the right ratios to stay in ketosis. With over 60 delicious recipes, you'll enjoy a large variety of keto meals sure to burn fat and give you a metabolism boost like never before! Featuring 8 weekly meal plans to offer a broad range of recipe combinations, this keto cookbook will ensure you'll never have to eat the same week of meals twice, and each prep plan includes detailed shopping lists, step-by-step prep day instructions, and handy equipment lists to help you prepare a week&’s worth of meals in just a few hours! Also included in this ketogenic diet book is helpful guidance for eating keto and sticking with your diet, tips on how to meal prep like a pro, and safely store your prepped meals. Fancy adopting a keto diet this New Year? Then this is definitely the book for you!
Healthy Keto Air Fryer Cookbook: 100 Delicious Low-Carb and Fat-Burning Recipes
by Aaron DayIt&’s time to maximize your weight loss results! Discover how perfectly the air fryer fits into your keto diet with this cooking guide.So, you've decided to go keto - but that doesn't mean you have to get rid of your air fryer. This convenient kitchen appliance is perfect for cooking keto-friendly meals while also helping you shed some weight.Packed with tips and tricks for success on the ketogenic diet, delicious dishes from chicken wings to pizza bites, and complete nutritional information, this air fryer cookbook will help you make quick and tasty meals! It also saves time in the kitchen so you can enjoy more time with the family!This low-carb guide to keto from DK Books features: • 100 keto-friendly recipes, from stuffed mushrooms to any kind of fish to roasted vegetables. Don't forget about dessert, snacks and yes, cake • Expert advice on how to reach your weight loss goals and to help you stay on and sustain the keto diet • Counted nutritional info that facilitates your daily routine • How to get the most out of your air fryer and the keto diet Tired of waiting for your oven to heat up? Or soggy leftovers after reheating it in the microwave? This recipe book has you covered! Aaron Day, an accredited nutritional therapist and advocate for the keto lifestyle, shows you how an air fryer offers a healthy cooking option for keto dieters.Start Your Journey to a Healthier Lifestyle Without Sacrificing on TasteThis meal prep cookbook equips you with all the information you need to get the most from your keto diet. It shows you the easiest and tastiest way towards a whole new, healthier way of living. It&’s the perfect gift for anyone looking to give the keto diet a spin.If you want to keep the weight off for good, let Healthy Keto Air Fryer Cookbook be your guide.
Keto Sweet Tooth Cookbook: 80 Low-carb Ketogenic Dessert Recipes for Cakes, Cookies, Pies, Fat Bombs, Shake
by Aaron DayYou can enjoy delicious desserts and sweet treats with this cookbook, and you can make them all low-carb and sugar-free!With 80 easy recipes and beautiful photography throughout, Keto Sweet Tooth Cookbook is the only keto desserts book you'll ever need. Burn fat, boost your energy, and enjoy the desserts you love. In no time, you'll be making everything from low-carb cakes and cookies to pies, fat bombs, shakes, ice creams, candies, and smoothies. Every low-carb recipe is sugar-free and includes essential macros along with clear, easy-to-follow instructions for making virtually any sweet treat you'd ever want. Keto Sweet Tooth Cookbook will satisfy even the most persistent sweet tooth, but without all the sugar and excess carbs!Here's what you'll find in Keto Sweet Tooth Cookbook: • 80 dessert and sweet treat recipes for cakes, cupcakes, muffins, custards, pies, confections, fat bombs, frozen treats, and more, and all with essential keto macros • Helpful tips for using sweeteners, including which sweeteners to buy and which to avoid, to ensure your keto desserts are both delicious and keto-friendly • Guidance on using nut flours and binding agents to achieve perfect results that are just as good or better than traditional desserts and treats • Tips for adjusting cooking techniques to achieve perfect results every time, including advice on stocking your kitchen with essential keto ingredients
Tea Wisdom
by Aaron FisherSome of life's greatest pleasures can be found in the simple things, and there is nothing more basic, yet wonderful, than enjoying a steaming cup of tea on a damp, rainy day. Tea Wisdom is a wonderful collection of tea quotes, drawn from different centuries and parts of the world, celebrating the ability of tea to calm the nerves, enliven the mind and strengthen the spirit. Covering the full range of a tea lover's appreciation for this most celebrated of beverages, Tea Wisdom makes for a lovely treat.
Tea Wisdom
by Aaron FisherSome of life's greatest pleasures can be found in the simple things, and there is nothing more basic, yet wonderful, than enjoying a steaming cup of tea on a damp, rainy day. Tea Wisdom is a wonderful collection of tea quotes, drawn from different centuries and parts of the world, celebrating the ability of tea to calm the nerves, enliven the mind and strengthen the spirit. Covering the full range of a tea lover's appreciation for this most celebrated of beverages, Tea Wisdom makes for a lovely treat.
Franklin Barbecue: A Meat-Smoking Manifesto [A Cookbook]
by Jordan Mackay Aaron FranklinA complete meat- and brisket-cooking education from the country's most celebrated pitmaster and owner of the wildly popular Austin restaurant Franklin Barbecue--winner of Texas Monthly's coveted Best Barbecue Joint in Texas award.When Aaron Franklin and his wife, Stacy, opened up a small barbecue trailer on the side of an Austin, Texas, interstate in 2009, they had no idea what they'd gotten themselves into. Today, Franklin Barbecue has grown into the most popular, critically lauded, and obsessed-over barbecue joint in the country (if not the world)--and Franklin is the winner of every major barbecue award there is. In this much-anticipated debut, Franklin and coauthor Jordan Mackay unlock the secrets behind truly great barbecue, and share years' worth of hard-won knowledge. Franklin Barbecue is a definitive resource for the backyard pitmaster, with chapters dedicated to building or customizing your own smoker; finding and curing the right wood; creating and tending perfect fires; sourcing top-quality meat; and of course, cooking mind-blowing, ridiculously delicious barbecue, better than you ever thought possible.From the Hardcover edition.
Franklin Smoke: Wood. Fire. Food. [A Cookbook]
by Jordan Mackay Aaron FranklinThe ultimate guide to live-fire grilling and smoking at home, with recipes that will have you cooking up meat, vegetables, fish, and more like a true Texas fire wrangler—from the James Beard Award–winning team behind the New York Times bestseller Franklin Barbecue. Aaron Franklin, bestselling author and proprietor of Austin hotspot Franklin Barbecue, turns to backyard live-fire grilling and smoking in Franklin Smoke. Along with award-winning food writer Jordan Mackay, Franklin addresses the mysterious area where smoker and grill intersect, describing when and how to best combine the two. This complete resource, which features inspiring and helpful photographs, proves that lighting a backyard fire is no big deal on a weeknight—and that you can (and should!) cook this way for fuller flavors and a deeper engagement with the elements. The trick is in treating fire as an ingredient, not a medium. Franklin and Mackay detail strategies for executing meals over the full lifespan of a fire, employing low- and high-heat techniques as well as indirect cooking and smoking. Whether you&’re an old pro looking for new tips or have just purchased your first grill or smoker, the book shares expert techniques designed for any type of backyard grill, from inexpensive kettle-style grills, Big Green Eggs, offset cookers, and hand-built fire pits.Featuring detailed chapters on tools, techniques, and methods of grilling and smoking a variety of ingredients, Franklin Smoke answers all of your burning questions—from &“How do I smoke a whole turkey?&” to "What kind of wood should I use?&”—while offering delicious new ways to incorporate both fire and smoke into your everyday cooking.
Franklin Steak: Dry-Aged. Live-Fired. Pure Beef.
by Jordan Mackay Aaron FranklinThe be-all, end-all guide to cooking the perfect steak—from buying top-notch beef, seasoning to perfection, and finding or building the ideal cooking vessel—from the team behind the acclaimed and bestselling book Franklin Barbecue. Aaron Franklin may be the reigning king of brisket, but in his off-time, what he really loves to cook and eat at home is steak. So, in this follow-up to his New York Times bestselling book Franklin Barbecue, the pitmaster extraordinaire teaches readers how to cook his favorite food to absolute perfection. With their trademark rigor and expertise, Franklin and coauthor Jordan Mackay go deeper into the art and science of cooking steak than anyone has gone before. They demystify cattle breeds, explore the technique of dry-aging, explore globally-inspired techniques like the reverse sear and hibachi-style cooking, and even teach readers how to build a custom, backyard grill setup. For any meat-lover, backyard grill-master, or fan of Franklin's fun yet authoritative approach, this book is a must-have.
The Franklin Barbecue Collection [Two-Book Bundle]: Franklin Barbecue and Franklin Steak
by Jordan Mackay Aaron FranklinFrom brisket to steak, here&’s everything you need to know about meat. This convenient ebook bundle from the revered pitmaster and New York Times bestselling author behind Austin's Franklin Barbecue features his already iconic books Franklin Barbecue and Franklin Steak.From America's foremost barbecue authority and bestselling author Aaron Franklin comes this collection of two essential books for anyone interested in cooking meat to perfection. Franklin and James Beard Award-winning coauthor Jordan Mackay unlock the secrets behind truly great barbecue and mind-blowing steak, sharing years' worth of hard-won knowledge.Franklin Barbecue: This bestselling book is the definitive resource for the backyard pitmaster, with chapters dedicated to building or customizing your own smoker; finding and curing the right wood; creating and tending perfect fires; sourcing top-quality meat; and, of course, cooking mind-blowing, ridiculously delicious barbecue.Franklin Steak: This indispensable guide is the be-all, end-all to cooking the perfect steak, buying top-notch beef, seasoning to perfection, and finding or building the ideal cooking vessel. For any meat lover, backyard grill master, or fan of Franklin's fun yet authoritative approach, this book is a must-have.
Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience
by Steven Grasse Aaron GoldfarbAn irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick&’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him &“the punk-rock prince of small-batch spirits.&” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he&’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.
Caesar Country: Cocktails, Clams & Canada
by Aaron Harowitz Zack SilvermanCaesar Country is a love letter to Canada by way of one cocktail—our cocktail—the Caesar.In this stunning book, Aaron Harowitz and Zack Silverman—co-founders of Walter Craft Caesar—take you on a deep and detailed dive through the art and science of Caesar making. They share a compelling collection of cocktail and food recipes, including contributions from some of Canada&’s top bartenders and chefs, showcasing the countless ways to reinterpret the classic Caesar. Caesar Country is inspired by travels across Canada—the people met, places seen, drinks enjoyed—and seamlessly weaves together the Caesar&’s history, evolution,and the innovators behind it, to create a visual and culinary celebration of the country it calls home.
Simply Korean: Easy Recipes for Korean Favorites That Anyone Can Make
by Aaron HuhNew to cooking? Don't worry about it! You can cook Korean like a pro.If you've always wanted to make your favorite Korean dishes at home, Simply Korean is for you. With streamlined techniques, minimal ingredients, and clear instructions, you'll learn the easiest methods to make fried rice, bulgogi, kimchi, and more without sacrificing taste. Master the art of banchan and impress your guests with an epic K-BBQ party. Can't travel to Seoul? Recipes for tteokbokki and hotteok bring these street food favorites to your kitchen. Simply Korean includes:-Introduction to Korean cuisine, including essential ingredients and preparation methods-How to make restaurant-quality meals at home-shortcuts for boosting flavor and reducing prep-Easy-to-remember formulas for Korean sauces to make any dish more delicious