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Manufacturing Exports from Indian States
by Jaya Prakash Pradhan Keshab DasThis book investigates the less-explored dimensions of how industries in different Indian subnational spaces or states have responded to the growing phenomenon of internationalization. What factors have influenced firms participating in global business? Have state (both central and provincial) policies acted as catalyst for local firms? Not only does this study delve into these issues; it also painstakingly develops a comprehensive database that remains unique in the absence of reliable official statistics on this subject to date. Efforts have been made to establish a reasonably consistent dataset for the period 1990-2008 derived from the CMIE-PROWESS database. Care has been taken to condense the data and classify it by sector, location, size and ownership. The study delineates export patterns by firm and state and explores factors influencing export decisions according to sector, size and location. A further interesting aspect is the book's critical examination of industrial and trade promotion policies at the state/regional level that might have contributed to or hindered exporting by firms. The states considered for detailed policy discussions are highly diverse and include Gujarat, Odisha and Karnataka. To address the glaring absence of literature on the role of subnational factors in enterprises' export performance, a preliminary state-by-state analysis of the spatial determinants of firms' export activities is also provided.
Manufacturing Performance Management using SAP OEE
by Dipankar Saha Mahalakshmi Syamsunder Sumanta ChakrabortyLearn how to configure, implement, enhance, and customize SAP OEE to address manufacturing performance management. Manufacturing Performance Management using SAP OEE will show you how to connect your business processes with your plant systems and how to integrate SAP OEE with ERP through standard workflows and shop floor systems for automated data collection. Manufacturing Performance Management using SAP OEE is a must-have comprehensive guide to implementing SAP OEE. It will ensure that SAP consultants and users understand how SAP OEE can offer solutions for manufacturing performance management in process industries. With this book in hand, managing shop floor execution effectively will become easier than ever. Authors Dipankar Saha and Mahalakshmi Symsunder, both SAP manufacturing solution experts, and Sumanta Chakraborty, product owner of SAP OEE, will explain execution and processing related concepts, manual and automatic data collection through the OEE Worker UI, and how to enhance and customize interfaces and dashboards for your specific purposes. You'll learn how to capture and categorize production and loss data and use it effectively for root-cause analysis. In addition, this book will show you: Various down-time handling scenarios. How to monitor, calculate, and define standard as well as industry-specific KPIs. How to carry out standard operational analytics for continuous improvement on the shop floor, at local plant level using MII and SAP Lumira, and also global consolidated analytics at corporation level using SAP HANA. Steps to benchmark manufacturing performance to compare similar manufacturing plants' performance, leading to a more efficient and effective shop floor. Manufacturing Performance Management using SAP OEE will provide you with in-depth coverage of SAP OEE and how to effectively leverage its features. This will allow you to efficiently manage the manufacturing process and to enhance the shop floor's overall performance, making you the sought-after SAP OEE expert in the organization. What You Will Learn Configure your ERP OEE add-on to build your plant and global hierarchy and relevant master data and KPIs Use the SAP OEE standard integration (SAP OEEINT) to integrate your ECC and OEE system to establish bi-directional integration between the enterprise and the shop floor Enable your shop floor operator on the OEE Worker UI to handle shop floor production execution Use SAP OEE as a tool for measuring manufacturing performance Enhance and customize SAP OEE to suit your specific requirements Create local plant-based reporting using SAP Lumira and MII Use standard SAP OEE HANA analytics Who This Book Is For SAP MII, ME, and OEE consultants and users who will implement and use the solution.
Manufacturing Servitization in the Asia-Pacific
by Ke Xing Michitaka Kosaka Jing WangThis book systematically describes the development of manufacturing servitization in the Asia-Pacific region. It offers a practical and theoretical reference guide to the manufacturing companies in the Asia-Pacific region, which is now a major global manufacturing center. Servitization is a fairly recent trend in the manufacturing industry: some American and European manufacturing companies have successfully transformed to service oriented manufacturing companies over the past three decades, while Asian-Pacific region companies have only more recently begun to recognize the importance of servitization. But some Asia-Pacific region companies have been exploring approaches in the same direction of servitization without being aware of the concept. One unique aspect of this book is the fact that it takes into consideration the social and cultural influences of this region. It introduces companies within and beyond the region, as well as the academic world, to the current state of development of the Asia-pacific manufacturing industry and its servitization trend. This is the first book that focuses on this topic, one which is of great theoretical and practical importance.
Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams
by James KalbachCustomers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.Mapping Experiences is divided into three parts:Understand the underlying principles of diagramming, and discover how these diagrams can inform strategyLearn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experimentsSee key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Mapping Motivation: Unlocking the Key to Employee Energy and Engagement (The\complete Guide To Mapping Motivation Ser.)
by James SaleEver wondered what motivation is, and why organizations do not and cannot - until now - measure it? James Sale tackles the question of what motivation is, why we need it and what happens when we don’t have it. He defines and measures motivation from an individual, team and, most critically, organizational or workplace point of view and he introduces the reader to the core concepts of how it relates to fundamental issues such as performance and productivity, and its role in a number of key management functions: team building, performance appraisal, leadership development, engagement and change management. Motivation is a core aspect of all people development initiatives and programmes - if we wish them to succeed. Based on over ten years of research into motivation and performance, James created Motivational Maps, the first and only accurate diagnostic tool that describes, measures, monitors and maximizes motivation and performance through an easy, simple to use, online questionnaire that takes only 10 minutes to complete, and which readers have access to. Mapping Motivation, therefore, is the definitive book on motivation, its language and metrics, written by its creator are full of knowledge, insight and practical tips; this will appeal to leaders, managers, HR specialists, trainers, coaches, consultants and visionaries around the world, who wish to engage with people development and productivity in a new, dynamic way.
Mapping Sustainability Transitions
by Gerardo Marletto Simone Franceschini Chiara Ortolani Cécile SilligThis book was written for anyone wishing to understand how sustainable scenarios emerge from current innovations. It complements current sustainability transition research by providing a "socio-technical map," an analytical and operational tool that can be used to explain the current positioning of innovators and their networks; to form alternative transition pathways and scenarios; and to design policies for a sustainability transition. Drawing on multiple disciplinary approaches to the study of "green" innovations and focusing specifically on operational directives, it examines and assesses multiple transition pathways (and supporting networks). Lastly, it presents three sectorial case studies (urban mobility, agri-food, and lighting) to demonstrate how the "socio-technical map" can be concretely put into practice.
Marine Insurance: Origins and Institutions, 1300-1850 (Palgrave Studies in the History of Finance)
by Adrian LeonardSince its invention in Italy in the fourteenth century, marine insurance has provided merchants with capital protection in times of crisis, thus oiling the gears of trade and commerce. With a focus on customs, laws, and organisational structures, this book reveals the Italian origins of marine insurance, and tracks the spread of underwriting practices and institutions in Europe and America through the early modern era. With contributions from eleven leading researchers from seven countries, the book examines key institutional developments in the history of marine insurance. The authors discuss its invention in Italy, and its evolution from private to corporate structures, assessing the causes and impacts of various state interventions. Amsterdam and Antwerp are analysed as one-time key centres of underwriting, as is the emergence and maturity of marine insurance in London. The book evaluates an experiment in corporate underwriting in Cadiz, and the development of insurance institutions in the United States, before applying the metrics of underwriting to discuss commerce raiding in the Atlantic up to the nineteenth century.
Maritime Governance
by Michael RoeThis book provides an original analysis of the problems facing global governance and in particular that of one of the most globalised of all industries - shipping. Central to all global trade and its dramatic growth, shipping faces difficulties of governance stemming from its every globalised nature. The current characteristics of global governance - nation-state fixation, anachronistic institutions, inadequate stakeholder involvement and an over-domination of owner interests are dwarfed by the problems of stasis and fixation which means that policies to address problems of safety, the environment and security are inadequate. This book provides a full and wide ranging discussion of how governance can be animated in a global context so that the dynamism of the maritime industry and its problems can be prevented, regulated and understood. Its unique approach to governance makes it essential reading for all maritime policy-makers and those analysing maritime issues, alongside those with an interest in governance in its widest sense.
Maritime Law in China: Emerging Issues and Future Developments (Contemporary Commercial Law)
by Johanna Hjalmarsson Jenny Jingbo ZhangThe Chinese maritime and shipping market has been expanding enormously in recent times as its commercial capacity to perform shipping, ship building, banking and insurance activities grows and the role of the State as guarantor of commerce is gradually reduced. This book provides a detailed guide to current Chinese maritime law, written by an expert team of contributors and systematically covering key areas such as carriage of goods by sea, international trade, vessels and seafarers and maritime liabilities. The authors explore cutting-edge issues within each topic, and analyse current trends in law reform. The book will be of interest to academics researching commercial and maritime law, as well as maritime law practitioners and shipping industry professionals working with aspects of Chinese maritime practice.
Maritime Networks: Spatial structures and time dynamics (Routledge Studies in Transport Analysis)
by CésarMaritime transport is one of the most ancient supports to human interactions across history and it still supports more than 90% of world trade volumes today. The changing connectivity of maritime networks is of crucial importance to port, transport, and economic development and planning. The way ports, terminals, but also cities, regions and countries, are connected with each other through maritime flows is not well-known and difficult to represent and measure, even for the transport actors themselves. There is a strong, urgent need for reviewing the relevant theories, concepts, methods, and sources that can be mobilized for the analysis of maritime networks. With contributions from reputable scholars from all over the world, this book investigates the analysis of maritime flows and networks from diverse disciplinary angles going across archaeology, history, geography, regional science, economics, mathematics, physics, and computer sciences. Based on a vast array of methods, such as Geographical Information Systems (GIS), spatial analysis, complex networks, modelling, and simulation, it addresses several crucial issues related with port hierarchy; route density; modal interdependency; network robustness and vulnerability; traffic concentration and seasonality; technological change and urban/regional economic development. This book examines new evidence about how socio-economic trends are reflected (but also influenced) by maritime flows and networks, and about the way this knowledge can support and enhance decision-making in relation to the development of ports, supply chains, and transport networks in general. This book is an ideal companion to anyone interested in the network analysis of transport systems and economic systems in general, as well as the effective ways to analyse large datasets to answer complex issues in transportation and socio-economic development.
The Market as God
by Harvey CoxThe Market has deified itself, according to Harvey Cox's brilliant exegesis. And all of the world's problems--widening inequality, a rapidly warming planet, the injustices of global poverty--are consequently harder to solve. Only by tracing how the Market reached its divine status can we hope to restore it to its proper place as servant of humanity.
Market-Consistent Actuarial Valuation (EAA Series)
by Mario V. WüthrichThis is the third edition of this well-received textbook, presenting powerful methods for measuring insurance liabilities and assets in a consistent way, with detailed mathematical frameworks that lead to market-consistent values for liabilities.Topics covered are stochastic discounting with deflators, valuation portfolio in life and non-life insurance, probability distortions, asset and liability management, financial risks, insurance technical risks, and solvency. Including updates on recent developments and regulatory changes under Solvency II, this new edition of Market-Consistent Actuarial Valuation also elaborates on different risk measures, providing a revised definition of solvency based on industry practice, and presents an adapted valuation framework which takes a dynamic view of non-life insurance reserving risk.
Market Entry in China
by Christiane PrangeThis book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China's growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Market Entry into the USA
by Ralf Drews Melissa LamsonThis book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.
The Market Research and Insight Yearbook: Transforming Evidence into Impact
by The Market Research SocietyThe Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.
Market Research in Practice
by Paul N Hague Matthew Harrison Julia Cupman Oliver TrumanMarket research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
The Market Research Toolbox: A Concise Guide for Beginners
by Professor Edward F. McQuarrieUnderstanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
The Market Research Toolbox: A Concise Guide for Beginners
by Professor Edward F. McQuarrieUnderstanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
Marketing and American Consumer Culture
by Arthur Asa BergerThis book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
The Marketing Book (Marketing Ser.)
by Susan Hart Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
The Marketing Challenge for Industrial Companies
by Claudio A. SaavedraThis book discusses the differences between consumer marketing andindustrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, marketresearch concepts and techniques, market segmentation, pricing, sales force andproduct launch. Furthermore, it reviews significant variations concerning otherissues such as branding, distribution, product development and theorganizational structure of the commercial department. Each chapter features bothauthoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the firstof its kind in the field to help practitioners avoid using consumer-marketingtechniques that could in fact be inappropriate for and detrimental to anindustrial company strategy.
Marketing Challenges in a Turbulent Business Environment
by Mark D. Groza Charles B. RaglandEdited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing Communications
by Ze Zook Pr SmithMarketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts.
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)
by Rob Davidson Tony RogersMarketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations' and venues' use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions Accessible, global and informative, this is essential reading for all future business event and conference managers.
Marketing für Wirtschaftswissenschaftler für Dummies (Für Dummies)
by Alexander DesenissSteht Marketing auf Ihrem Studienplan? Dieses Buch bietet einen lesefreundlichen Überblick über dieses spannende Thema und alle prüfungsrelevanten Inhalte der Marketingvorlesung. Alexander Deseniss zeigt Ihnen, wie Sie Marktforschung betreiben und das Konsumentenverhalten beobachten, mit Hilfe dieser Informationen Marketingstrategien entwickeln und dann den richtigen Marketing-Mix auswählen, um Ihr Produkt oder Ihre Dienstleistung optimal zu bewerben. Anhand von praxisnahen Beispielen aus dem Marketingalltag stellt er die typischen Einsatzfelder des Marketing vor und gibt Tipps, wie Sie sich am besten auf Ihre Marketingprüfung vorbereiten.