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Collaboration in the Australian and Chinese Mobile Telecommunication Markets
by Yu Aimee ZhangA major objective of this book is to identify the key determinants of successful inter-firm collaborations in the telecommunications industry in Australia and China, utilizing both qualitative and quantitative research methods as complementary methodologies. The findings will provide essential information and suggestions for businesses, researchers and policy makers and shed light on how to concretely improve the performance of business collaborations. Inter-firm collaboration has become increasingly important in the global economy, as firms now rely on collaborations to access new resources, new technologies, skills, the latest market information, new markets and knowledge, to accelerate innovation, to reduce costs, and to overcome government policy barriers.
Proceedings of the 13th International Conference on Computer Engineering and Networks: Volume II (Lecture Notes in Electrical Engineering #1126)
by Yonghong Zhang Lianyong Qi Qi Liu Guangqiang Yin Xiaodong LiuThis book aims to examine innovation in the fields of computer engineering and networking. The text covers important developments in areas such as artificial intelligence, machine learning, information analysis, communication system, computer modeling, internet of things. This book presents papers from the 13th International Conference on Computer Engineering and Networks (CENet2023) held in Wuxi, China on November 3-5, 2023.
Proceedings of the 13th International Conference on Computer Engineering and Networks: Volume III (Lecture Notes in Electrical Engineering #1127)
by Yonghong Zhang Lianyong Qi Qi Liu Guangqiang Yin Xiaodong LiuThis book aims to examine innovation in the fields of computer engineering and networking. The text covers important developments in areas such as artificial intelligence, machine learning, information analysis, communication system, computer modeling, internet of things. This book presents papers from the 13th International Conference on Computer Engineering and Networks (CENet2023) held in Wuxi, China on November 3-5, 2023.
Proceedings of the 13th International Conference on Computer Engineering and Networks: Volume I (Lecture Notes in Electrical Engineering #1125)
by Yonghong Zhang Lianyong Qi Qi Liu Guangqiang Yin Xiaodong LiuThis book aims to examine innovation in the fields of computer engineering and networking. The text covers important developments in areas such as artificial intelligence, machine learning, information analysis, communication system, computer modeling, internet of things. This book presents papers from the 13th International Conference on Computer Engineering and Networks (CENet2023) held in Wuxi, China on November 3-5, 2023.
Scalable Signal Processing in Cloud Radio Access Networks (SpringerBriefs in Electrical and Computer Engineering)
by Ying-Jun Angela Zhang Congmin Fan Xiaojun YuanThis Springerbreif introduces a threshold-based channel sparsification approach, and then, the sparsity is exploited for scalable channel training. Last but not least, this brief introduces two scalable cooperative signal detection algorithms in C-RANs. The authors wish to spur new research activities in the following important question: how to leverage the revolutionary architecture of C-RAN to attain unprecedented system capacity at an affordable cost and complexity. Cloud radio access network (C-RAN) is a novel mobile network architecture that has a lot of significance in future wireless networks like 5G. the high density of remote radio heads in C-RANs leads to severe scalability issues in terms of computational and implementation complexities. This Springerbrief undertakes a comprehensive study on scalable signal processing for C-RANs, where ‘scalable’ means that the computational and implementation complexities do not grow rapidly with the network size. This Springerbrief will be target researchers and professionals working in the Cloud Radio Access Network (C-Ran) field, as well as advanced-level students studying electrical engineering.
Complex Conjugate Matrix Equations for Systems and Control (Communications and Control Engineering)
by Ying Zhang Ai-Guo WuThe book is the first book on complex matrix equations including the conjugate of unknown matrices. The study of these conjugate matrix equations is motivated by the investigations on stabilization and model reference tracking control for discrete-time antilinear systems, which are a particular kind of complex system with structure constraints. It proposes useful approaches to obtain iterative solutions or explicit solutions for several types of complex conjugate matrix equation. It observes that there are some significant differences between the real/complex matrix equations and the complex conjugate matrix equations. For example, the solvability of a real Sylvester matrix equation can be characterized by matrix similarity; however, the solvability of the con-Sylvester matrix equation in complex conjugate form is related to the concept of con-similarity. In addition, the new concept of conjugate product for complex polynomial matrices is also proposed in order to establish a unified approach for solving a type of complex matrix equation.
Network Function Virtualization: Concepts And Applicability In 5g Networks (Wiley - Ieee Ser.)
by Ying ZhangA horizontal view of newly emerged technologies in the field of network function virtualization (NFV), introducing the open source implementation efforts that bring NFV from design to reality This book explores the newly emerged technique of network function virtualization (NFV) through use cases, architecture, and challenges, as well as standardization and open source implementations. It is the first systematic source of information about cloud technologies' usage in the cellular network, covering the interplay of different technologies, the discussion of different design choices, and its impact on our future cellular network. Network Function Virtualization: Concepts and Applicability in 5G Networks reviews new technologies that enable NFV, such as Software Defined Networks (SDN), network virtualization, and cloud computing. It also provides an in-depth investigation of the most advanced open source initiatives in this area, including OPNFV, Openstack, and Opendaylight. Finally, this book goes beyond literature review and industry survey by describing advanced research topics such as service chaining, VNF orchestrations, and network verification of NFV systems. In addition, this resource: Introduces network function virtualization (NFV) from both industrial and academic perspectives Describes NFV's usage in mobile core networks, which is the essence of 5G implementation Offers readers a deep dive on NFV's enabling techniques such as SDN, virtualization, and cloud computing Network Function Virtualization: Concepts and Applicability in 5G Networks is an ideal book for researchers and university students who want to keep up with the ever-changing world of network function virtualization.
Mobile WiMAX: Toward Broadband Wireless Metropolitan Area Networks (Wireless Networks And Mobile Communications Ser.)
by Yan Zhang Hsiao-Hwa ChenThe Wireless Metropolitan Area Network (WirelessMAN) is a promising Broadband Wireless Access (BWA) technology that provides high-speed, high-bandwidth efficiency and high-capacity multimedia services for both residential and enterprise applications. Mobile WiMAX: Toward Broadband Wireless Metropolitan Area Networks examines the basic concepts, rec
Theory to Countermeasures Against New Radars
by Xixiang Zhang Kaiqi Xiao Jie GuThis book introduces readers to a range of jamming principles and techniques for new radars, combining a wealth of theoretical analyses, test data, calculations, and charts. With rapid advances in military radar technology, new types of radar are constantly emerging. Therefore, there is an urgent need to carry out effective research on these new radars and to develop corresponding jamming techniques. The main topics covered include development of radar and radar countermeasures; jamming techniques for synthetic aperture radar; jamming techniques for pulse compression radar; jamming techniques for pulse Doppler radar; general jamming techniques for various radars; analysis and calculation of the effective jamming suppression zone and jamming exposure zone for radars installed on different platforms; jamming techniques for phased array radar; jamming techniques for dual (multiple) static radar; and solutions for high equivalent radiation power, high reception sensitivity, and transceiver isolation in jammer design.
LTE-Advanced Air Interface Technology
by Xincheng Zhang Xiaojin ZhouOpportunities are at hand for professionals eager to learn and apply the latest theories and practices in air interface technologies. Written by experienced researchers and professionals, LTE-Advanced Air Interface Technology thoroughly covers the performance targets and technology components studied by 3GPP for LTE-Advanced. Besides being an expla
LTE Optimization Engineering Handbook
by Xincheng ZhangA comprehensive resource containing the operating principles and key insights of LTE networks performance optimization LTE Optimization Engineering Handbook is a comprehensive reference that describes the most current technologies and optimization principles for LTE networks. The text offers an introduction to the basics of LTE architecture, services and technologies and includes details on the key principles and methods of LTE optimization and its parameters. In addition, the author clarifies different optimization aspects such as wireless channel optimization, data optimization, CSFB, VoLTE, and video optimization. With the ubiquitous usage and increased development of mobile networks and smart devices, LTE is the 4G network that will be the only mainstream technology in the current mobile communication system and in the near future. Designed for use by researchers, engineers and operators working in the field of mobile communications and written by a noted engineer and experienced researcher, the LTE Optimization Engineering Handbook provides an essential guide that: Discusses the latest optimization engineering technologies of LTE networks and explores their implementation Features the latest and most industrially relevant applications, such as VoLTE and HetNets Includes a wealth of detailed scenarios and optimization real-world case studies Professionals in the field will find the LTE Optimization Engineering Handbook to be their go-to reference that includes a thorough and complete examination of LTE networks, their operating principles, and the most current information to performance optimization.
Chinese Adaptations of Brecht: Appropriation and Intertextuality (Chinese Literature and Culture in the World)
by Wei ZhangThis book examines the two-way impacts between Brecht and Chinese culture and drama/theatre, focusing on Chinese theatrical productions since the end of the Cultural Revolution all the way to the first decades of the twenty-first century. Wei Zhang considers how Brecht’s plays have been adapted/appropriated by Chinese theatre artists to speak to the sociopolitical, economic, and cultural developments in China and how such endeavors reflect and result from dynamic interactions between Chinese philosophy, ethics, and aesthetics, especially as embodied in traditional xiqu and the Brechtian concepts of estrangement (Verfremdungseffekt) and political theatre. In examining these Brecht adaptations, Zhang offers an interdisciplinary study that contributes to the fields of comparative drama/theatre studies, intercultural studies, and performance studies.
Digital Journalism in China (Disruptions)
by Shixin Ivy ZhangThis edited collection brings together journalism scholars from mainland China, Hong Kong, the UK and Australia to address a variety of pressing issues and challenges facing digital journalism in China today. While China shares certain affinities with the digital disruption of media in other settings, its experience and articulation of change is ultimately unique. This volume explores the implications of digital media technologies for journalists’ professional practice, news users’ consumption and engagement with news, as well as the shifting institutional, organizational and financial structures of news media. Drawing on case studies and quantitative and qualitative approaches, contributors address questions concerning: whether China is witnessing ‘disruptive’ or ‘sustainable’ journalism; if, and in what ways, digital technologies may disrupt journalism; and whether Chinese digital journalism converges with or diverges from Western experiences of digital journalism. Digital Journalism in China is an important addition to the literature on digital journalism, comparative media analysis, the Chinese Communist Party’s social media strategies, tabloidization trends, and the conflict between newsroom and classroom in journalism education, and will be of interest to advanced students, scholars, and practitioners alike.
Wireless Traffic Steering For Green Cellular Networks
by Shan Zhang Ning Zhang Sheng Zhou Zhisheng Niu Xuemin Sherman ShenThis book introduces wireless traffic steering as a paradigm to realize green communication in multi-tier heterogeneous cellular networks. By matching network resources and dynamic mobile traffic demand, traffic steering helps to reduce on-grid power consumption with on-demand services provided. This book reviews existing solutions from the perspectives of energy consumption reduction and renewable energy harvesting. Specifically, it explains how traffic steering can improve energy efficiency through intelligent traffic-resource matching. Several promising traffic steering approaches for dynamic network planning and renewable energy demand-supply balancing are discussed. This book presents an energy-aware traffic steering method for networks with energy harvesting, which optimizes the traffic allocated to each cell based on the renewable energy status. Renewable energy demand-supply balancing is a key factor in energy dynamics, aimed at enhancing renewable energy sustainability to reduce on-grid energy consumption. Dynamic network planning adjusts cell density with traffic variations to provide on-demand service, which reduces network power consumption with quality of service provisioning during off-peak hours. With intra- or inter-tier traffic steering, cell density is dynamically optimized with regards to the instant traffic load for conventional homogeneous and multi-tier heterogeneous cellular networks, respectively. This book is beneficial for researchers and graduate students interested in traffic management and future wireless networking.
Energy-Efficient Algorithms and Protocols for Wireless Body Sensor Networks
by Rongrong Zhang Jihong YuThis book provides a systematic treatment of the theoretical foundation and algorithmic tools necessary in the design of energy-efficient algorithms and protocols in wireless body sensor networks (WBSNs). These problems addressed in the book are of both fundamental and practical importance. Specifically, the book delivers a comprehensive treatment on the following problems ranging from theoretical modeling and analysis, to practical algorithm design and optimization: energy-efficient clustering-based leader election algorithms in WBSNs; MAC protocol for duty-cycling WBSNs with concurrent traffic; multi-channel broadcast algorithms in duty-cycling WBSNs; and energy-efficient sleep scheduling algorithms in WBSNs. Target readers of the book are researchers and advanced-level engineering students interested in acquiring in-depth knowledge on the topic and on WBSNs and their applications, both from theoretical and engineering perspective.
Teaching with Google Classroom: Save time and stay organized while delivering online and in-person classes, 2nd Edition
by Michael ZhangBuild interactive courses for online learning using Google's learning management solutionKey FeaturesDiscover best practices for developing a creative educational experience using the features of Google ClassroomGet to grips with the modern features of Google Classroom that can help you meet the demands of online teachingCreate online courses and deliver classes in an interactive mannerBook DescriptionGoogle Classroom is designed to help you manage and deliver online and in-person courses in an interactive manner. Using Google Classroom saves time organizing and communicating information to students and parents. This updated second edition of Teaching with Google Classroom covers the modern features of Google Classroom that meet the current needs of online teaching. The book is written from the high-school perspective but is applicable to teachers and educators of all age groups. If you're new to Google Classroom or an experienced user who wants to explore more advanced methods with Google Classroom, this book is for you. With hands-on tutorials, projects, and self-assessment questions, you'll learn how to create classes, add students to those classes, send announcements, and assign classwork. The book also demonstrates how to start an online discussion with your students. Later, you'll discover how you can involve parents by inviting them to receive guardian emails and sharing Google Calendar with a URL. This will help them to view assignment deadlines and other important information. The book goes step by step through all the features available and examples of how best to use them to manage your classroom. By the end of this book, you'll be able to do more with Google Classroom, managing your online or in-person school classes effectively.What you will learnCreate a classroom and add customized information for each individual classSend announcements and questions to studentsCreate, distribute, collect, and grade assignments through Google ClassroomLink student accounts to guardian emails for daily or weekly updatesUse Google Forms to create quizzes that automatically grade and return results to studentsReuse posts, archive classrooms, and perform other administrative tasks in Google ClassroomHost online sessions with students and set up Google Classroom's mobile appWho this book is forThis Google Classroom book is written by an educator, for educators. It's for anyone who wants to teach effectively with Google Classroom. There are rich examples, clear instructions, and enlightening explanations to help you put this platform to work.
The Labor of Reinvention: Entrepreneurship in the New Chinese Digital Economy
by Lin ZhangFrom start-up founders in the Chinese equivalent of Silicon Valley to rural villages experiencing an e-commerce boom to middle-class women reselling luxury goods, the rise of internet-based entrepreneurship has affected every part of China. For many, reinventing oneself as an entrepreneur has appeared to be an appealing way to adapt to a changing economy and society. Yet in practice, digital entrepreneurship has also reinforced traditional Chinese ideas about state power, labor, gender, and identity.Lin Zhang explores how the everyday labor of entrepreneurial reinvention is remaking China amid changing geopolitical currents. She tells the stories of people from diverse class, gender, and age backgrounds across rural, urban, and transnational settings in rich detail, providing a multifaceted and ground-level view of the twenty-first-century Chinese economy. Zhang explores the surge in digital entrepreneurialism against the backdrop of global financial crises, the U.S.-China trade war, and the COVID-19 pandemic. She argues that the rise of internet-based industries and practices has simultaneously empowered and exploited digital entrepreneurs and laborers. Despite embracing high-tech innovation, state-led entrepreneurialization does not represent a radical break with the past. It has provided a means for implementing developmental goals while retaining the importance of the traditional family and generating new inequalities.Shedding new light on global capitalism and the digital economy by centering a non-Western perspective, The Labor of Reinvention vividly conveys how the contradictions of entrepreneurialism have played out in China.
Radio Access Network Slicing and Virtualization for 5G Vertical Industries (Wiley - IEEE)
by Lei ZhangLearn how radio access network (RAN) slicing allows 5G networks to adapt to a wide range of environments in this masterful resource Radio Access Network Slicing and Virtualization for 5G Vertical Industries provides readers with a comprehensive and authoritative examination of crucial topics in the field of radio access network (RAN) slicing. Learn from renowned experts as they detail how this technology supports and applies to various industrial sectors, including manufacturing, entertainment, public safety, public transport, healthcare, financial services, automotive, and energy utilities. Radio Access Network Slicing and Virtualization for 5G Vertical Industries explains how future wireless communication systems must be built to handle high degrees of heterogeneity, including different types of applications, device classes, physical environments, mobility levels, and carrier frequencies. The authors describe how RAN slicing can be utilized to adapt 5G technologies to such wide-ranging circumstances. The book covers a wide range of topics necessary to understand RAN slicing, including: Physical waveforms design Multiple service signals coexistence RAN slicing and virtualization Applications to 5G vertical industries in a variety of environments This book is perfect for telecom engineers and industry actors who wish to identify realistic and cost-effective concepts to support specific 5G verticals. It also belongs on the bookshelves of researchers, professors, doctoral, and postgraduate students who want to identify open issues and conduct further research.
Media Access Control and Resource Allocation
by Jingjing Zhang Nirwan AnsariThis book focuses on various Passive optical networks (PONs) types, including currently deployed Ethernet PON (EPON) and Gigabit PON (GPON) as well as next generation WDM PON and OFDM PON. Also this book examines the integrated optical and wireless access networks. Concentrating on two issues in these networks: media access control (MAC) and resource allocation. These two problems can greatly affect performances of PONs such as network resource utilization and QoS of end users. Finally this book will discuss various solutions to address the MAC and resource allocation issues in various PON networks.
Femtocells
by Jie Zhang Guillaume De La RocheThis book provides an in-depth guide to femtocell technologiesIn this book, the authors provide a comprehensive and organized explanation of the femtocell concepts, architecture, air interface technologies, and challenging issues arising from the deployment of femtocells, such as interference, mobility management and self-organization. The book details a system level simulation based methodology addressing the key concerns of femtocell deployment such as interference between femto and macrocells, and the performance of both femto and macrocell layers. In addition, key research topics in interference modeling and mitigation, mobility management and Self-Organizing Network (SON) are highlighted. The authors also introduce HNB/HeNB standardization in 3GPP.. Furthermore, access methods (closed, open and hybrid), applications, timing synchronization, health issues, business models and security are discussed. The authors also provide a comparison between femtocells and other indoor coverage techniques such as picocells, repeaters, distributed antenna systems and radio over fiber. Lastly, both CDMA and OFDMA based femtocells are covered.Key Features:Provides a comprehensive reference on femtocells and related topics Offers the latest research results on femtocells based on simulation and measurements Gives an overview of indoor coverage techniques such as picocells, repeaters, distributed antenna systems, radio over fiber and femtocells Includes chapters on femtocell access network architecture, air interface technologies (GSM, UMTS, HSPA, WiMAX and LTE), femtocell simulation, interference analysis and mitigation in femto/macrocell networks, mobility management in femto/macrocell networks, femtocell self-organization and other key challenges such as timing synchronization and security faced by femtocell deployment Points to over 240 references from 3GPP, The Femto Forum, journals and conference proceedings This book will be an invaluable guide for RF engineers from operators, R&D engineers from femtocells hardware manufacturers, employees from regulatory bodies, radio network planners, academics and researchers from universities and research organizations. Students undertaking wireless communications courses will also find this book insightful.
Prosodic Studies: Challenges and Prospects (Routledge Studies in Chinese Linguistics)
by Hongming Zhang Youyong QianProsody is one of the core components of language and speech, indicating information about syntax, turn-taking in conversation, types of utterances, such as questions or statements, as well as speakers' attitudes and feelings. This edited volume takes studies in prosody on Asian languages as well as examples from other languages. It brings together the most recent research in the field and also charts the influence on such diverse fields as multimedia communication and SLA. Intended for a wide audience of linguists that includes neighbouring disciplines such as computational sciences, psycholinguists, and specialists in language acquisition, Prosodic Studies is also ideal for scholars and researchers working in intonation who want a complement of information on specifics.
Unmanned Aerial Vehicle Applications over Cellular Networks for 5G and Beyond (Wireless Networks)
by Hongliang Zhang Lingyang Song Zhu HanThis book discusses how to plan the time-variant placements of the UAVs served as base station (BS)/relay, which is very challenging due to the complicated 3D propagation environments, as well as many other practical constraints such as power and flying speed. Spectrum sharing with existing cellular networks is also investigated in this book. The emerging unmanned aerial vehicles (UAVs) have been playing an increasing role in the military, public, and civil applications. To seamlessly integrate UAVs into future cellular networks, this book will cover two main scenarios of UAV applications as follows. The first type of applications can be referred to as UAV Assisted Cellular Communications.Second type of application is to exploit UAVs for sensing purposes, such as smart agriculture, security monitoring, and traffic surveillance. Due to the limited computation capability of UAVs, the real-time sensory data needs to be transmitted to the BS for real-time data processing. The cellular networks are necessarily committed to support the data transmission for UAVs, which the authors refer to as Cellular assisted UAV Sensing. To support real-time sensing streaming, the authors design joint sensing and communication protocols, develop novel beamforming and estimation algorithms, and study efficient distributed resource optimization methods.This book targets signal processing engineers, computer and information scientists, applied mathematicians and statisticians, as well as systems engineers to carve out the role that analytical and experimental engineering has to play in UAV research and development. Undergraduate students, industry managers, government research agency workers and general readers interested in the fields of communications and networks will also want to read this book.
Reconfigurable Intelligent Surface-Empowered 6G (Wireless Networks)
by Hongliang Zhang Boya Di Lingyang Song Zhu HanThis book presents novel RIS-Based Smart Radio techniques, targeting at achieving high-quality channel links in cellular communications via design and optimization of the RIS construction. Unlike traditional antenna arrays, three unique characteristics of the RIS will be revealed in this book. First, the built-in programmable configuration of the RIS enables analog beamforming inherently without extra hardware or signal processing. Second, the incident signals can be controlled to partly reflect and partly transmit through the RIS simultaneously, adding more flexibility to signal transmission. Third, the RIS has no digital processing capability to actively send signals nor any radio frequency (RF) components. As such, it is necessary to develop novel channel estimation and communication protocols, design joint digital and RIS-based analog beamforming schemes and perform interference control via mixed reflection and transmission. This book also investigates how to integrate the RIS to legacy communication systems. RIS techniques are further investigated in this book (benefited from its ability to actively shape the propagation environment) to achieve two types of wireless applications, i.e., RF sensing and localization. The influence of the sensing objectives on the wireless signal propagation can be potentially recognized by the receivers, which are then utilized to identify the objectives in RF sensing. Unlike traditional sensing techniques, RIS-aided sensing can actively customize the wireless channels and generate a favorable massive number of independent paths interacting with the sensing objectives. It is desirable to design RIS-based sensing algorithms, and optimize RIS configurations. For the second application, i.e., RIS aided localization, an RIS is deployed between the access point (AP) and users. The AP can then analyze reflected signals from users via different RIS configurations to obtain accurate locations of users. However, this is a challenging task due to the dynamic user topology, as well as the mutual influence between multiple users and the RIS. Therefore, the operations of the RIS, the AP, and multiple users need to be carefully coordinated. A new RIS-based localization protocol for device cooperation and an RIS configuration optimization algorithm are also required. This book targets researchers and graduate-level students focusing on communications and networks. Signal processing engineers, computer and information scientists, applied mathematicians and statisticians, who work in RIS research and development will also find this book useful.
Cognitive Communications
by Honggang Zhang David GraceThis book discusses in-depth the concept of distributed artificial intelligence (DAI) and its application to cognitive communicationsIn this book, the authors present an overview of cognitive communications, encompassing both cognitive radio and cognitive networks, and also other application areas such as cognitive acoustics. The book also explains the specific rationale for the integration of different forms of distributed artificial intelligence into cognitive communications, something which is often neglected in many forms of technical contributions available today. Furthermore, the chapters are divided into four disciplines: wireless communications, distributed artificial intelligence, regulatory policy and economics and implementation. The book contains contributions from leading experts (academia and industry) in the field.Key Features:Covers the broader field of cognitive communications as a whole, addressing application to communication systems in general (e.g. cognitive acoustics and Distributed Artificial Intelligence (DAI)Illustrates how different DAI based techniques can be used to self-organise the radio spectrumExplores the regulatory, policy and economic issues of cognitive communications in the context of secondary spectrum accessDiscusses application and implementation of cognitive communications techniques in different application areas (e.g. Cognitive Femtocell Networks (CFN)Written by experts in the field from both academia and industryCognitive Communications will be an invaluable guide for research community (PhD students, researchers) in the areas of wireless communications, and development engineers involved in the design and development of mobile, portable and fixed wireless systems., wireless network design engineer. Undergraduate and postgraduate students on elective courses in electronic engineering or computer science, and the research and engineering community will also find this book of interest.
Digital Reading of Net Generation in China
by Han ZHANG Jiajie LUWith the methodology of eye-tracking experiments, in-depth interviews and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China. Growing up under the background of social transformation, cultural integration and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading APPs and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age. The authors expand the perspective of communication studies on digital reading and analyze how the youth reads on digital devices and creates content for interest or profit. The book will be a great read for students and scholars of mass communication, media studies and digital publishing.