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The Nutshell Technique: Crack the Secret of Successful Screenwriting
by Jill ChamberlainA veteran Hollywood script consultant unlocks the secrets of storytelling in this &“clever, fresh way of analyzing structure&” (Creative Screenwriting magazine). Veteran script consultant Jill Chamberlain knows that most first-time screenwriters don&’t understand how to tell a story. These writers may have snappy dialogue, interesting characters, and clever plot devices—but what they deliver isn&’t a story. It&’s a situation. In order to explain the difference, Chamberlain created the Nutshell Technique, a method whereby writers identify eight dynamic, interconnected elements that are required to successfully tell a story. In this book, Chamberlain uses easy-to-follow diagrams (&“nutshells&”) to explain how the Nutshell Technique can make or break a film script. She takes readers step-by-step through thirty classic and contemporary movies, showing how such dissimilar screenplays as Casablanca, Chinatown, Pulp Fiction, Little Miss Sunshine, Juno, and Argo all have the same system working behind the scenes. She then teaches readers how to apply these principles to their own screenwriting.
The Nutshell Technique: Crack the Secret of Successful Screenwriting
by Jill ChamberlainA veteran Hollywood script consultant unlocks the secrets of storytelling in this &“clever, fresh way of analyzing structure&” (Creative Screenwriting magazine). Veteran script consultant Jill Chamberlain knows that most first-time screenwriters don&’t understand how to tell a story. These writers may have snappy dialogue, interesting characters, and clever plot devices—but what they deliver isn&’t a story. It&’s a situation. In order to explain the difference, Chamberlain created the Nutshell Technique, a method whereby writers identify eight dynamic, interconnected elements that are required to successfully tell a story. In this book, Chamberlain uses easy-to-follow diagrams (&“nutshells&”) to explain how the Nutshell Technique can make or break a film script. She takes readers step-by-step through thirty classic and contemporary movies, showing how such dissimilar screenplays as Casablanca, Chinatown, Pulp Fiction, Little Miss Sunshine, Juno, and Argo all have the same system working behind the scenes. She then teaches readers how to apply these principles to their own screenwriting.
Of Fortunes and War: Clare Hollingworth, first of the female war correspondents
by Patrick Garrett'The list of female war reporters is long and distinguished. But the great-grandmother of them all was Clare Hollingworth' Mail on Sunday 'She was a pioneer' Kate Adie OBE'Unputdownable' Alexander McCall Smith'One of the most unforgettable journalists I have ever met' Chris PattenONE OF THE INSPIRATIONS BEHIND THE NEW BBC DRAMA WORLD ON FIRE. Legendary pioneering journalist Clare Hollingworth died in Hong Kong aged 105 in January 2017 after an illustrious career spanning the great events of the 20th century. Clare was famous for getting 'the scoop of the century': the outbreak of the World War 2. From witnessing the first aerial bombings against England in the First World War, through Hitler's Blitzkrieg, Clare's résumé included desert war in North Africa, civil war in Greece, terrorism in Jerusalem, naming Philby as the Third Man, and guerrilla warfare in Vietnam and Borneo. She had an uncanny ability to make headlines throughout her century-long life. And although her style of journalism was very different from the 24-hour breaking rolling news we have today, the need for detailed eye-witness reporting seems even more important today as we face an onslaught of fake news and alternative facts. The story is not just about news and war however: through access to family papers and personal accounts, her great-nephew Patrick Garrett is able to show Clare in three dimensions, explain her life and loves, and show how she dealt with the pressures of life as a correspondent - decades before women were routinely accepted in this role.facebook.com/celebrateclaretwitter.com/celebrateclare
Of Fortunes and War: Clare Hollingworth, first of the female war correspondents
by Patrick Garrett'The list of female war reporters is long and distinguished. But the great-grandmother of them all was Clare Hollingworth' Mail on Sunday 'She was a pioneer' Kate Adie OBE'Unputdownable' Alexander McCall Smith'One of the most unforgettable journalists I have ever met' Chris PattenONE OF THE INSPIRATIONS BEHIND THE NEW BBC DRAMA WORLD ON FIRE. Legendary pioneering journalist Clare Hollingworth died in Hong Kong aged 105 in January 2017 after an illustrious career spanning the great events of the 20th century. Clare was famous for getting 'the scoop of the century': the outbreak of the World War 2. From witnessing the first aerial bombings against England in the First World War, through Hitler's Blitzkrieg, Clare's résumé included desert war in North Africa, civil war in Greece, terrorism in Jerusalem, naming Philby as the Third Man, and guerrilla warfare in Vietnam and Borneo. She had an uncanny ability to make headlines throughout her century-long life. And although her style of journalism was very different from the 24-hour breaking rolling news we have today, the need for detailed eye-witness reporting seems even more important today as we face an onslaught of fake news and alternative facts. The story is not just about news and war however: through access to family papers and personal accounts, her great-nephew Patrick Garrett is able to show Clare in three dimensions, explain her life and loves, and show how she dealt with the pressures of life as a correspondent - decades before women were routinely accepted in this role.facebook.com/celebrateclaretwitter.com/celebrateclare
Of Fortunes and War: Clare Hollingworth, first of the female war correspondents
by Patrick Garrett'Unputdownable' Alexander McCall Smith'One of the most unforgettable journalists I have ever met' Chris Patten'She was a pioneer' Kate Adie OBEThe biography of acclaimed 20th century journalist Clare Hollingworth who scooped the outbreak of World War 2.After an illustrious career spanning the 20th century legendary journalist Clare Hollingworth died in Hong Kong aged 105 in January 2017. She was famous for getting 'the scoop of the century': the outbreak of the Second World War. From witnessing the first aerial bombings against England in the First World War, through Hitler's Blitzkrieg, Clare's résumé included desert war in North Africa, civil war in Greece, terrorism in Jerusalem, naming Philby as the Third Man, and guerrilla warfare in Vietnam and Borneo. She had an uncanny ability to make headlines throughout her century-long life. And although her style of journalism was very different from the 24-hour breaking rolling news we have today, the need for detailed eye-witness reporting seems even more important today as we face an onslaught of fake news and alternative facts. The story is not just about news and war however: through access to family papers and personal accounts, her great-nephew Patrick Garrett is able to show Clare in three dimensions, explain her life and loves, and show how she dealt with the pressures of life as a correspondent - decades before women were routinely accepted in this role.facebook.com/celebrateclaretwitter.com/celebrateclare(P)2017 John Murray Press
The Old School Advantage: Timeless Tools for Every Generation
by J. N. WhiddonThe Old School founder and acclaimed business author shares the timeless tools and wisdom you need to succeed in today’s professional world.In an age where information is everywhere but wisdom is elusive, it takes more than technical skill to stand out. In The Old School Advantage, J. N. Whiddon teaches you how to use old-school communication skills, like delivering impactful presentations using ready recall and influencing people with WOW! words and probing questions that make a lasting impression. As Whiddon himself knows, school never lets out—no matter your age. Everyone from young professionals just entering the workforce to seasoned leaders looking to stay at the top of their game can benefit from Whiddon’s indespensible tools. Start building a life you love, and a legacy that will endure, with the Old School advantage.
On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans (China Perspectives)
by Xiuwen FengThis book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
On Company Time: American Modernism in the Big Magazines (Modernist Latitudes)
by Donal HarrisAmerican novelists and poets who came of age in the early twentieth century were taught to avoid journalism "like wet sox and gin before breakfast." It dulled creativity, rewarded sensationalist content, and stole time from "serious" writing. Yet Willa Cather, W. E. B. Du Bois, Jessie Fauset, James Agee, T. S. Eliot, and Ernest Hemingway all worked in the editorial offices of groundbreaking popular magazines and helped to invent the house styles that defined McClure's, The Crisis, Time, Life, Esquire, and others. On Company Time tells the story of American modernism from inside the offices and on the pages of the most successful and stylish magazines of the twentieth century. Working across the borders of media history, the sociology of literature, print culture, and literary studies, Donal Harris draws out the profound institutional, economic, and aesthetic affiliations between modernism and American magazine culture. Starting in the 1890s, a growing number of writers found steady paychecks and regular publishing opportunities as editors and reporters at big magazines. Often privileging innovative style over late-breaking content, these magazines prized novelists and poets for their innovation and attention to literary craft. In recounting this history, On Company Time challenges the narrative of decline that often accompanies modernism's incorporation into midcentury middlebrow culture. Its integrated account of literary and journalistic form shows American modernism evolving within as opposed to against mass print culture. Harris's work also provides an understanding of modernism that extends beyond narratives centered on little magazines and other "institutions of modernism" that served narrow audiences. And for the writers, the "double life" of working for these magazines shaped modernism's literary form and created new models of authorship.
On the Border of Truth: From Lies, Incorporated (A Vintage Short)
by Ari Rabin-Havt Media Matters for AmericaIn a post-truth political landscape, there is a carefully concealed but ever-growing industry of organized misinformation that exists to create and disseminate lies in the service of political agendas. This is especially true today for immigration reform, which has become severely limited under President Trump’s first term in office and affecting millions of people’s lives. livelihoods and families. Scrutinizing the dangerous misinformation purveyed by organizations like John Tanton’s The Center of Immigration Studies and others, On the Border of Truth is a powerful look at the organizations and people that have been pushing a coordinated assault on truth for years before the 2016 election. A Vintage Shorts Selection. An ebook short.
Online Intercultural Exchange: Policy, Pedagogy, Practice (Routledge Studies in Language and Intercultural Communication #15)
by Tim Lewis Robert O'DowdThis volume provides a state of the art overview of Online Intercultural Exchange (OIE) in university education and demonstrates how educators can use OIE to address current challenges in university contexts such as internationalisation, virtual mobility and intercultural foreign language education. Since the 1990s, educators have been using virtual interaction to bring their classes into contact with geographically distant partner classes to create opportunities for authentic communication, meaningful collaboration and first-hand experience of working and learning with partners from other cultural backgrounds. Online exchange projects of this nature can contribute to the development of learner autonomy, linguistic accuracy, intercultural awareness, intercultural skills and electronic literacies. Online Intercultural Exchange has now reached a stage where it is moving beyond individual classroom initiatives and is assuming a role as a major tool for internationalization, intercultural development and virtual mobility in universities around the globe. This volume reports qualitative and quantitative findings on the impact of OIE on universities in Europe and elsewhere and offers comprehensive guidance on using OIE at both pedagogical and technological levels. It provides theoretically-informed accounts of Online Intercultural Exchanges which will relevant to researchers in Computer Assisted Language Learning, Computer-Mediated Communication, or Virtual Education. Finally, contributors offer a collection of practitioner-authored and practically-oriented case studies for the benefit of teachers of foreign languages or in other subject areas who wish to engage in developing the digital literacy and intercultural competences of their learners.
The Only Academic Phrasebook You'll Ever Need: 600 Examples Of Academic Language
by Luiz BarrosThe Only Academic Phrasebook You’ll Ever Need is a short, no-nonsense, reader-friendly bank of academic sentence templates. It was written for both graduate and undergraduate students who already know the basics of academic writing but may still struggle to express their ideas using the right words. <p><p> The Only Academic Phrasebook You’ll Ever Need contains 600 sentence templates organized around the typical sections of an academic paper. The Only Academic Phrasebook You’ll Ever Need also contains 80 grammar and vocabulary tips for both native and non-native speakers. <p> The Only Academic Phrasebook You’ll Ever Need is NOT a comprehensive academic writing textbook. It will NOT teach you key academic skills such as choosing the right research question, writing clear paragraphs, dealing with counter arguments and so on. <p> But it will help you find the best way to say what you want to say so you can ace that paper!
Optical and Microwave Technologies for Telecommunication Networks
by Otto StrobelThis is a self-contained book on the foundations and applications of optical and microwave technologies to telecommunication networks application, with an emphasis on access, local, road, cars, trains, vessels and airplanes, indoor and in-car data transmission as well as for long-distance fiber-systems and application in outer space and automation technology. The book provides a systematic discussion of physics/optics, electromagnetic wave theory, optical fibre technology, and the potential and limitations of optical and microwave transmission.
Optical Wireless Communications
by Murat Uysal Carlo Capsoni Zabih Ghassemlooy Anthony Boucouvalas Eszter UdvaryThis book focuses on optical wireless communications (OWC), an emerging technology with huge potential for the provision of pervasive and reliable next-generation communications networks. It shows how the development of novel and efficient wireless technologies can contribute to a range of transmission links essential for the heterogeneous networks of the future to support various communications services and traffic patterns with ever-increasing demands for higher data-transfer rates. The book starts with a chapter reviewing the OWC field, which explains different sub-technologies (visible-light, ultraviolet (UV) and infrared (IR) communications) and introduces the spectrum of application areas (indoor, vehicular, terrestrial, underwater, intersatellite, deep space, etc. ). This provides readers with the necessary background information to understand the specialist material in the main body of the book, which is in four parts. The first of these deals with propagation modelling and channel characterization of OWC channels at different spectral bands and with different applications. The second starts by providing a unified information-theoretic treatment of OWC and then discusses advanced physical-layer methodologies (including, but not limited to: advanced coding, modulation diversity, cooperation and multi-carrier techniques) and the ultimate limitations imposed by practical constraints. On top of the physical layer come the upper-layer protocols and cross-layer designs that are the subject of the third part of the book. The last part of the book features a chapter-by-chapter assessment of selected OWC applications. Optical Wireless Communications is a valuable reference guide for academic researchers and practitioners concerned with the future development of the world's communication networks. It succinctly but comprehensively presents the latest advances in the field.
Optimizing AdWords: A Guide to Using, Mastering, and Maximizing Google AdWords
by Paige MillerOptimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.
Organizations, Communication, and Health
by Tyler R. Harrison Elizabeth A. WilliamsOrganizations, Communication, and Health focuses on theories and constructs of organizational communication and their relationship to health. The goal of the volume is to offer a current picture of organizational and organizing processes and practices related to health. Research in the area of health communication has expanded in recent years, and this research has advanced understandings of campaigns, patient/provider interactions, and social support. However, a gap in the area of health, organizations, and organizing processes emerged, a niche this volume fills. It does so by having chapters identify an organizational theory or organizing process and how aspects of that theory relate to health. Chapters discuss how to marry theory to practice and the other factors (e.g., organizational structure, role, occupation, industry, or environment) that need to be considered in the process of utilizing the theory in organizations. This volume, aimed at advanced undergraduate and graduate students studying health communication, as well as health professionals, provides useful theory and practice related the organizations and health, and issues a call for further theorizing on the practice of health communication in organizations.
The Ostrich Effect: Solving Destructive Patterns at Work
by William A. KahnThe Ostrich Effect goes beyond the typical "how to" approach of most books that deal with difficult conversations at work. It aims to teach the reader what conversations to have, and when to have them, in order to solve destructive problems that occur in the workplace. Like the proverbial ostrich with its head in the sand, people often avoid confronting small issues at work, but, if avoided, these issues will escalate and inevitably wreak havoc. Drawing on a combination of social science research and Kahn’s practical experience as an organizational psychologist, the book examines the micro-processes that underlie the way in which these problems develop and flourish. These micro-processes are tiny, fleeting, and hardly noticeable, but when they are identified, something startling becomes apparent: there is a predictable pattern to this escalation. The book uses a variety of examples to demonstrate this pattern across a range of organizations and industries, and offers a toolkit to help guide the reader in resolving people problems at work. The toolkit focuses not on changing others, but on changing how we interact with others—our own behavior is the most powerful force for change that we have. The ostrich remains the symbol of those of us who foolishly ignore our problems while hoping that they will magically disappear. By identifying this "ostrich effect", the reader is empowered to re-frame and neutralize its impact.
The Other Air Force: U.S. Efforts to Reshape Middle Eastern Media Since 9/11
by Mr Matt SienkiewiczAs it seeks to win the hearts and minds of citizens in the Muslim world, the United States has poured millions of dollars into local television and radio programming, hoping to generate pro-American currents on Middle Eastern airwaves. However, as this fascinating new book shows, the Middle Eastern media producers who rely on these funds are hardly puppets on an American string, but instead contribute their own political and creative agendas while working within U.S. restrictions. The Other Air Force gives readers a unique inside look at television and radio production in Afghanistan and the Palestinian territories, from the isolated villages of the Afghan Panjshir Valley to the congested streets of Ramallah. Communications scholar Matt Sienkiewicz explores how the U.S. takes a "soft-psy" approach to its media efforts combining "soft" methods of encouraging entertainment programming, such as adaptations of The Voice and The Apprentice with more militaristic "psy-ops" approaches to information control. Drawing from years of field research and interviews with everyone from millionaire executives to underpaid but ever resourceful cameramen, Sienkiewicz considers the perspectives of the Afghan and Palestinian media workers trying to forge viable broadcasting businesses without straying outside American-set boundaries for acceptable content. As it carefully examines the interplay of U.S. military and economic might with the capacity for local ingenuity and resistance, the book also analyzes the intriguingly complex programming that emerges from this tension. Combining eyewitness reportage with cutting-edge scholarship, The Other Air Force reveals the remarkable creative output that can emerge even from the world's tensest conflict zones.
The Outrage Industry: Political Opinion Media And The New Incivility (Studies In Postwar American Political Development)
by Jeffrey M. Berry Sarah SobierajIn early 2012, conservative radio host Rush Limbaugh claimed that Sandra Fluke, a Georgetown University law student who advocated for insurance coverage of contraceptives, "wants to be paid to have sex." Over the next few days, Limbaugh attacked Fluke personally, often in crude terms, while a powerful backlash grew, led by organizations such as the National Organization for Women. But perhaps what was most notable about the incident was that it wasn't unusual. From Limbaugh's venomous attacks on Fluke to liberal radio host Mike Malloy's suggestion that Bill O'Reilly "drink a vat of poison... and choke to death," over-the-top discourse in today's political opinion media is pervasive. <p><p> Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage-the provocative, hyperbolic style of commentary delivered by hosts like Ed Schultz, Bill O'Reilly, and Sean Hannity- says more about regulatory, technological, and cultural changes, than it does about our political inclinations. <p> Berry and Sobieraj tackle the mechanics of outrage rhetoric, exploring its various forms such as mockery, emotional display, fear mongering, audience flattery, and conspiracy theories. They then investigate the impact of outrage rhetoric-which stigmatizes cooperation and brands collaboration and compromise as weak-on a contemporary political landscape that features frequent straight-party voting in Congress. Outrage tactics have also facilitated the growth of the Tea Party, a movement which appeals to older, white conservatives and has dragged the GOP farther away from the demographically significant moderates whose favor it should be courting. <p> Finally, The Outrage Industry examines how these shows sour our own political lives, exacerbating anxieties about political talk and collaboration in our own communities. Drawing from a rich base of evidence, this book forces all of us to consider the negative consequences that flow from our increasingly hyper-partisan political media.
Overcoming Passive-Aggression, Revised Edition: How to Stop Hidden Anger from Spoiling Your Relationships, Career, and Happiness
by Tim Murphy Loriann OberlinA guide to avoiding the pitfalls of indirect communication and hidden hostility, now revised and updated to address problems of new technology and when to seek professional help.
The Participatory Condition in the Digital Age
by Christine Ross Darin Barney Jonathan Sterne Tamar Tembeck Gabriella ColemanJust what is the "participatory condition"? It is the situation in which taking part in something with others has become both environmental and normative. The fact that we have always participated does not mean we have always lived under the participatory condition. What is distinctive about the present is the extent to which the everyday social, economic, cultural, and political activities that comprise simply being in the world have been thematized and organized around the priority of participation. Structured along four axes investigating the relations between participation and politics, surveillance, openness, and aesthetics, The Participatory Condition in the Digital Age comprises fifteen essays that explore the promises, possibilities, and failures of contemporary participatory media practices as related to power, Occupy Wall Street, the Arab Spring uprisings, worker-owned cooperatives for the post-Internet age; paradoxes of participation, media activism, open source projects; participatory civic life; commercial surveillance; contemporary art and design; and education. This book represents the most comprehensive and transdisciplinary endeavor to date to examine the nature, place, and value of participation in the digital age. Just as in 1979, when Jean-François Lyotard proposed that "the postmodern condition" was characterized by the questioning of historical grand narratives, The Participatory Condition in the Digital Age investigates how participation has become a central preoccupation of our time. Contributors: Mark Andrejevic, Pomona College; Bart Cammaerts, London School of Economics and Political Science (LSE); Nico Carpentier, Vrije Universiteit Brussel (VUB - Free University of Brussels) and Charles University in Prague; Julie E. Cohen, Georgetown University; Kate Crawford, MIT; Alessandro Delfanti, University of Toronto; Christina Dunbar-Hester, University of Southern California; Rudolf Frieling, California College of Arts and the San Francisco Art Institute; Salvatore Iaconesi, La Sapienza University of Rome and ISIA Design Florence; Jason Edward Lewis, Concordia University; Rafael Lozano-Hemmer; Graham Pullin, University of Dundee; Trebor Scholz, The New School in New York City; Cayley Sorochan, McGill University; Bernard Stiegler, Institute for Research and Innovation in Paris; Krzysztof Wodiczko, Harvard Graduate School of Design; Jillian C. York.
Participatory Politics and Citizen Journalism in a Networked Africa: A Connected Continent
by Bruce MutsvairoThis book investigates the role of citizen journalism in railroading social and political changes in sub-Saharan Africa. Case studies are drawn from research conducted by leading scholars from the fields of media studies, journalism, anthropology and history, who uniquely probe the real impact of technologies in driving change in Africa.
Participatory Politics and Citizen Journalism in a Networked Africa: A Connected Continent
by Bruce MutsvairoThis book investigates the role of citizen journalism in railroading social and political changes in sub-Saharan Africa. Case studies are drawn from research conducted by leading scholars from the fields of media studies, journalism, anthropology and history, who uniquely probe the real impact of technologies in driving change in Africa.
Passions, Sympathy and Print Culture: Public Opinion and Emotional Authenticity in Eighteenth-Century Britain (Palgrave Studies in the History of Emotions)
by Heather Kerr David Lemmings Robert PhiddianThis book explores ways in which passions came to be conceived, performed and authenticated in the eighteenth-century marketplace of print. It considers satire and sympathy in various environments, ranging from popular novels and journalism, through philosophical studies of the Scottish Enlightenment, to last words, aesthetics, and plastic surgery.
Pedagogies of Public Memory: Teaching Writing and Rhetoric at Museums, Memorials, and Archives (Routledge Studies in Rhetoric and Communication)
by Jane Greer Laurie GrobmanPedagogies of Public Memory explores opportunities for writing and rhetorical education at museums, archives, and memorials. Readers will follow students working and writing at well-known sites of international interest (e.g., the Flight 93 National Memorial in Shanksville, Pennsylvania, and the U.S. Holocaust Memorial Museum), at local sites (e.g., vernacular memorials in and around Muncie, Indiana and the Central Pennsylvania African American Museum in Reading, Pennsylvania), and in digital spaces (e.g., Florida State University’s Postcard Archive and The Women’s Archive Project at the University of Nebraska Omaha). From composing and delivering museum tours, to designing online memorials that challenge traditional practices of public grief, to producing and publishing a magazine containing the photographs and stories of individuals who lived through historic moments in the Freedom Struggle, to expanding and creating new public archives – the pedagogical projects described in this volume create richly textured learning opportunities for students at all levels – from first-year writers to graduate students. The students and faculty whose work is represented in this volume undertake to reposition the past in the present and to imagine possible new futures for themselves and their communities. By exploring the production of public memory, this volume raises important new questions about the intersection of rhetoric and remembrance.
Persuasion: Theory and Research
by Daniel J. O'KeefePersuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.