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Storytelling in Management Practice: Dynamics and Implications (Routledge Studies in Management, Organizations and Society)
by Stefanie Reissner Victoria PaganSince the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication. This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as: Creating direction for the organization Translating strategic messages into operational ones and supporting the professional development of staff Shaping the organization’s social fabric through the sharing of personal stories Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.
Storytelling in Marketing and Brand Communications (Routledge Studies in Marketing)
by S M MoinStorytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools, and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications.Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science.With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age.
Storytelling in Organizations
by Anna Linda Musacchio AdorisioStorytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
Storytelling in Organizations: A New Approach To Change, Brand, Project And Knowledge Management (Management For Professionals)
by Karin Thier Markus RussinThis book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)
Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations And Management
by Stephen Denning Katalina Groh Laurence Prusak John Seely BrownThis book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.
Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management
by John Seely Brown Stephen Denning Katalina Groh Laurence Prusak"Storytelling in Organizations" studies how four busy executives found themselves using storytelling to understanding and managing organizations. The authors describe their own experiences working on knowledge management, change management, and innovation strategies in such organizations as Xerox, the World Bank, and IBM.
Storytelling in Presentations For Dummies
by Sheryl Lindsell-RobertsLearn to influence audiences with storyopia: Stories that take them on a journey from what is to what could be: Storytelling in Presentations For Dummies shows you how to develop and deliver a presentation through storytelling, keeping audience interested, and most importantly, making them heroes that take action towards change. You’ll learn how to cull stories from your own experiences, and before you know it, you’ll have more stories than Aesop has fables. You’ll learn about the latest presentation software, so you can integrate visuals into your presentations and avoid the dreaded “Death by PowerPoint.” You’ll also learn how to deal with challenging on-the-spot situations, deliver investor pitches and executive briefs, and present a paper at a conference. Additionally, find out how to deliver someone else’s content and make it your own. This book will help you level up anywhere you need to present information by mastering the art of savvy presentations—the most effective business communications tools of our time. Identify experiences that can be molded into stories that drive change. Prepare powerful openings to hook your audience right away whether delivering in person, online, or hybrid Have your audience get the most from your presentation with an effective call to action Prepare a storyboard, which is like a frame-by-frame roadmap, that will mesh together what you’ll show and what you’ll tell Leverage software like Canva, Prezi, and Storyboarder to tie your presentation together Enjoy the colorful 8-page mini-booklet, “Storytelling to Storyboarding”This Dummies guide is perfect for any professional who needs to present, and at some time all professionals do. It’s also for entrepreneurs who want to build community and grow their business, in addition to students who want to wow teachers and classmates.
Storytelling mit Archetypen: Video-Geschichten für das Content Marketing selbst entwickeln (essentials)
by Jens Uwe Pätzmann Anja BuschDieses essential beschreibt, wie Unternehmen mithilfe von Archetypen besonders gute Geschichten erzählen können. Der Schwerpunkt liegt auf der Kreation von Bewegtbild-Videos im Rahmen des Content Marketing. Die Autoren identifizierten im Rahmen einer Studie 15 archetypische Storytelling-Formate, die als kreative Sprungbretter für das eigene Erstellen von Storys dienen können. Zu jedem Format gibt es ein Beispiel-Video, das mit einem QR-Code abgerufen werden kann.
Storytelling mit Daten: Erkenntnisse gewinnen, Strategie entwickeln und Unternehmenskommunikation auf ein neues Level heben
by Hans-Wilhelm EckertDieses Buch zeigt, welche Rolle Daten für Kommunikation und Marketing spielen und wie sie als wichtige Quelle für das Storytelling genutzt werden können. Denn Daten beflügeln als Rohstoff des digitalen Zeitalters die Unternehmensstrategie. Sie ermöglichen – sofern sauber gesammelt, interpretiert und aufbereitet – neue und mitunter überraschende Einblicke in Zusammenhänge und bieten die Chance, daraus spannende Geschichten zu entwickeln. Geschichten, die auch im Hinblick auf Unternehmensziele Relevanz schaffen, Dialoge entfachen und die Kommunikation wirksam machen. Der Autor erklärt auf leicht verständliche Art und Weise, wie sich datenbasierte Kommunikationsstrategien in packende Storys verwandeln lassen. Zudem liefert er nützliche Tools und zeigt auf, warum Daten lügen können, wie wichtig ihre optische Aufbereitung ist, wo ihr Einsatz an ethische Grenzen stößt und warum Datenschutz auch eine unternehmerische Chance ist. Anhand von praktischen Beispielen bietet das Buch Marketing- und Kommunikationsexperten – aber auch interessierten Managern aus anderen Disziplinen – zahlreiche Inspirationen und neue Perspektiven.
Storytelling und Leadership: Inspirieren und motivieren durch Geschichten (essentials)
by Claudia LutschewitzGeschichten und Erzählungen erzeugen Bilder, die einen bleibenden Eindruck hinterlassen. Geschichten hinterfragen festsitzende Überzeugungen, bringen das rationale Denken durcheinander und führen zum Nachdenken. Sie dienen als ergänzendes Lehrinstrument, wecken Aufmerksamkeit, lösen nicht selten einen „Aha-Effekt“ aus und brennen sich im Gedächtnis der Zuhörenden ein. Sie sprechen Muster, Stereotype und Klischees an und stellen diese mitunter auf den Kopf; sie sind direkt und verletzen dabei nicht; sie sind häufig bewertend und verurteilen dabei nicht; sie sind der Finger oder das Salz auf einer Wunde, ohne dabei den Finger direkt auf eine Person zu richten. Dem Menschen ist mit Geschichten und Erzählungen die schöpferische Fähigkeit gegeben, im Labyrinth der Welt einen roten Faden zu finden. Für das Leadership ist Storytelling daher ein grandioses Tool.
Storytelling with Data in Healthcare
by Kevin Masick Eric BouillonWith the constant evolution of change in healthcare from both a technology and governmental perspective, it is imperative to take a step back and view the big picture. Relying on hunches or beliefs is no longer sustainable, so avoid jumping to conclusions and making decisions without thoroughly understanding the statistics being analyzed. The triple aim of statistics is a conceptual model laying the foundation for improving healthcare outcomes through statistics. This foundation is: know your numbers; develop behavioral interventions; and set goals to drive change. With the availability of electronic data sources, the quantity and quality of data have grown exponentially to the point of information overload. Translating all this data into words that tell a meaningful story is overwhelming. This book takes the reader on a journey that navigates through this data to tell a story that everyone can understand and use to drive improvement. Readers will learn to tell a narrative story based on data, to develop creative, innovative and effective solutions to improve processes and outcomes utilizing the authors’ tools. Topics include mortality and readmission, patient experience, patient safety survey, governmental initiatives, CMS Star Rating and Hospital Compare. Storytelling with Data in Healthcare combines methodology and statistics in the same course material, making it coherent and easier to put into practice. It uses storytelling as a tool for knowledge acquisition and retention and will be valuable for courses in nursing schools, medical schools, pharmacy schools or any healthcare profession that has a research design or statistics course offered to students. The book will be of interest to researchers, academics, healthcare professionals, and students in the fields of healthcare management and operations as well as statistics and data visualization.
Storytelling with Data in Healthcare
by Kevin Masick Eric BouillonWith the constant evolution of change in healthcare from both a technology and governmental perspective, it is imperative to take a step back and view the big picture. Relying on hunches or beliefs is no longer sustainable, so avoid jumping to conclusions and making decisions without thoroughly understanding the statistics being analyzed. The triple aim of statistics is a conceptual model laying the foundation for improving healthcare outcomes through statistics. This foundation is: know your numbers; develop behavioral interventions; and set goals to drive change.With the availability of electronic data sources, the quantity and quality of data have grown exponentially to the point of information overload. Translating all this data into words that tell a meaningful story is overwhelming. This book takes the reader on a journey that navigates through this data to tell a story that everyone can understand and use to drive improvement. Readers will learn to tell a narrative story based on data, to develop creative, innovative and effective solutions to improve processes and outcomes utilizing the authors’ tools. Topics include mortality and readmission, patient experience, patient safety survey, governmental initiatives, CMS Star Rating and Hospital Compare.Storytelling with Data in Healthcare combines methodology and statistics in the same course material, making it coherent and easier to put into practice. It uses storytelling as a tool for knowledge acquisition and retention and will be valuable for courses in nursing schools, medical schools, pharmacy schools or any healthcare profession that has a research design or statistics course offered to students. The book will be of interest to researchers, academics, healthcare professionals, and students in the fields of healthcare management and operations as well as statistics and data visualization.
Storytelling with Data: Let's Practice!
by Cole Nussbaumer KnaflicInfluence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ● Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation ● Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions ● Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact The lessons and exercises found within this comprehensive guide will empower you to master—or develop in others—data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!
Storytelling with You: Plan, Create, and Deliver a Stellar Presentation
by Cole Nussbaumer KnaflicBe heard. Change minds. Get people to act. (Inspire them to clap.) Whether presenting in a meeting, delivering a keynote on stage, or simply talking with your colleagues about your latest project, you play a critical role in how information is shared. You determine whether people engage, understand, and take action. In storytelling with you, best-selling author and world-renowned speaker Cole Nussbaumer Knaflic prepares you to develop your story and deliver it with prowess. She unlocks the secrets that have propelled her from self-described introvert to sought-after presenter, distilling lessons learned into this immensely powerful and practical guide. The journey starts by building the foundation for effective communication: gaining an understanding of your audience and message. You&’ll then learn to transform your ideas into compelling stories and illustrative content. Once the materials are set, you&’ll turn your attention inward and explore strategies to hone your delivery and communicate with confidence, preparing you for exceptional meetings and knockout presentations. Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.
Storytelling: A special theme issue of The Journal of Corporate Citizenship (Issue 54)
by Nick Barter Helen TregidgaHow can we tell our stories differently? How can we go beyond the academic article or sustainability report? All reports and all scholarly pieces are narratives of a sort, each choosing which evidence suits and each having some sense of beginning, middle and end.Through their use of fiction, art and poetry the seven papers in this Special Issue of The Journal of Corporate Citizenship are challenging what might typically be expected as the form of an academic article. These challenges include identifying silent voices, linking of our hands, hearts and heads via art, a poem, a napkin to communicate, the life of an average academic, stories of gladiatorial combat for promotion, and a man’s day in a non-specific future. This mix of challenge in both form and message contributes to the ability of the papers to advance understanding, and reinforces how an innovative approach to conveying the message can advance debate.
Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
by Matthew DicksA five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something &“storyworthy&” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.
Stoves and Trees: How Much Wood Would a Woodstove Save If a Woodstove Could Save Wood? (Routledge Library Editions: Forestry)
by Lloyd Timberlake Gerald Foley Patricia MossOriginally published in 1984, Stoves and Trees asks whether better stoves really help the two billion people in the developing world who rely on wood and charcoal for cooking and heating their homes. It also asks if improved stoves actually save fuel and if they can help slow down tropical deforestation. The book not only examines newer stoves but also ascertains how people buy, collect and use wood in the developing world. It finds that most forests are cleared for timber or farmland not fuelwood and explains why stoves which show 50% energy savings in European laboratories often save little or none in village homes.
Stoy Foods: Role Information for Danijela Stoyanovic
by John BeshearsIn this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed among family members? If the business is not sold, how should ongoing ownership and control be shared among family members? The exercise, which is inspired by a collection of real-world scenarios, provides an opportunity to practice techniques for learning about the motivations of others and for forging agreements that balance the interests of multiple parties. Special thanks to Boris Tsimerinov (PLDA16, 2017) of Semper8 Capital for his contributions to this exercise.
Stoy Foods: Role Information for Katrina Stoyanovic
by John Beshears"You are Katrina Stoyanovic, and you hold the position Vice President, Private Label Products at Stoy Foods, a successful producer and distributor of fine baked goods throughout Canada. You are deservedly proud to be part of the business that your father Petja and your late mother Vesna built from nothing nearly 50 years ago into a thriving national enterprise with 450 employees and over C$300 million in annual revenue. Although you and your brother Milan have taken on significant managerial roles within Stoy Foods, your father is still actively leading the company as CEO. At age 83, however, he has been contemplating a complete transition of leadership of the organization to the next generation, while maintaining his focus on matters at the level of the “family office,” which manages your family’s overall wealth and investments outside of Stoy Foods. Given the busy lives of everyone in the family, there has not been an opportune moment to discuss exactly how such a transition would occur. The family was therefore wholly unprepared when Rainbow Foods, a UK-based company with interests in bakery, confectionery, and snack foods, approached your father approximately three months ago regarding a possible acquisition of Stoy Foods. To help your family navigate this situation, your company engaged Semper8 Capital’s Boris Tsimerinov, an experienced dealmaker, investor, and advisor to family offices, as a source of guidance."
Stoy Foods: Role Information for Katrina Stoyanovic
by John BeshearsIn this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed among family members? If the business is not sold, how should ongoing ownership and control be shared among family members? The exercise, which is inspired by a collection of real-world scenarios, provides an opportunity to practice techniques for learning about the motivations of others and for forging agreements that balance the interests of multiple parties. Special thanks to Boris Tsimerinov (PLDA16, 2017) of Semper8 Capital for his contributions to this exercise.
Stoy Foods: Role Information for Milan Stoyanovic
by John BeshearsIn this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed among family members? If the business is not sold, how should ongoing ownership and control be shared among family members? The exercise, which is inspired by a collection of real-world scenarios, provides an opportunity to practice techniques for learning about the motivations of others and for forging agreements that balance the interests of multiple parties. Special thanks to Boris Tsimerinov (PLDA16, 2017) of Semper8 Capital for his contributions to this exercise.
Stoy Foods: Role Information for Petja Stoyanovic
by John Beshears"You are Petja Stoyanovic, the founder and CEO of Stoy Foods, a successful producer and distributor of fine baked goods throughout Canada. You are deservedly proud of the business that you and your late wife Vesna built from nothing nearly 50 years ago into a thriving national enterprise with 450 employees and over C$300 million in annual revenue. Two of your three children have taken on significant managerial roles within Stoy Foods, but you are still actively leading the company. At age 83, however, you have been contemplating a complete transition of leadership of the organization to the next generation, while maintaining your focus on matters at the level of the “family office,” which manages your family’s overall wealth and investments outside of Stoy Foods. Given the busy lives of everyone in the family, there has not been an opportune moment to discuss exactly how such a transition would occur. The family was therefore wholly unprepared when Rainbow Foods, a UK-based company with interests in bakery, confectionery, and snack foods, approached you approximately three months ago regarding a possible acquisition of Stoy Foods. To help your family navigate this situation, your company engaged Semper8 Capital’s Boris Tsimerinov, an experienced dealmaker, investor, and advisor to family offices, as a source of guidance."
Stoy Foods: Role Information for Petja Stoyanovic
by John BeshearsIn this simulation exercise, four family members must negotiate over the future of the family business. Should the business be sold to a strategic buyer, or should the family retain control? If the business is sold, how should the proceeds of the sale be distributed among family members? If the business is not sold, how should ongoing ownership and control be shared among family members? The exercise, which is inspired by a collection of real-world scenarios, provides an opportunity to practice techniques for learning about the motivations of others and for forging agreements that balance the interests of multiple parties. Special thanks to Boris Tsimerinov (PLDA16, 2017) of Semper8 Capital for his contributions to this exercise.
Stragility: Excelling at Strategic Changes
by Ellen R. Auster Lisa HillenbrandSuccess in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way. Yet most attempts at transformational change fail, hamstrung by poor strategy, office politics, stakeholder resistance, and the pressures of constant transformation.In Stragility, Ellen Auster and Lisa Hillenbrand provide a powerful, practical, action-oriented approach that equips leaders at all levels to navigate these challenges while building skills and capabilities for the next strategic change. Filled with great examples of leading edge companies, and jam-packed with concrete tips, action steps, and tools, Stragility offers indispensable advice on how to make continuous strategic changes, navigate the politics and emotions of change, and inspire and engage leaders and stakeholders.Building on a field-tested framework the authors have applied in Fortune 500 companies, small businesses, and social sector organizations, Stragility provides the tools for creating a thriving, high-energy organization that will excel at strategic change - again and again.
Straight Flush: The True Story of Six College Friends Who Dealt Their Way to a Billion-dollar Online Poker Empire and How It All Came Crashing Down...
by Ben MezrichFrom the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House--the sources for the films The Social Network and 21--comes the larger-than-life true tale of a group of American college buddies who brilliantly built a billion-dollar online poker colossus based out of the hedonistic paradise of Costa Rica. One problem: the U. S. Department of Justice was gunning for them. . . . Based on extensive insider interviews and participation, acclaimed author Ben Mezrichs Straight Flush tells the captivating rags-to-riches tale of a group of University of Montana frat brothers who turned a weekly poker game in the basement of a local dive bar into AbsolutePoker. com, one of the largest online companies in the world, on par with some of the behemoths of the Internet. At its height, Absolute Poker was an online empire earning more than a million dollars a day, following savvy business strategy and even better luck. Its founders set up their operations in the exotic jungle paradise of Costa Rica, embracing an outrageous lifestyle of girls, parties, and money. Meanwhile, the gray area of U. S. and international law in which the company operated was becoming a lot more risky, and soon the U. S. Department of Justice had placed a bulls-eye on Absolute Poker. Should they fold--or double down and ride their hot hand? Impossible to put down, Straight Flush is an exclusive, never-before-seen look behind the headlines of one of the wildest business stories of the past decade.