- Table View
- List View
Contemporary Issues in Social Media Marketing: An International Perspective
by Bikramjit Rishi Subir BandyopadhyayIn a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Contemporary Issues in Quantitative Finance (Routledge Advanced Texts in Economics and Finance)
by Ahmet Can InciContemporary quantitative finance connects the abstract theory and the practical use of financial innovations, such as ultra-high-frequency trading and cryptocurrencies. It teaches students how to use cutting-edge computational techniques, mathematical tools, and statistical methodologies, with a focus on real-life applications. The textbook opens with chapters on financial markets, global finance, and financial crises, setting the subject in its historical and international context. It then examines key topics in modern quantitative finance, including asset pricing, exchange-traded funds, Monte Carlo simulations, options, alternative investments, artificial intelligence, and big data analytics in finance. Complex theory is condensed to intuition, with appendices presenting advanced mathematical or statistical techniques. Each chapter offers Excel-based implementations, conceptual questions, quantitative problems, and a research project, giving students ample opportunity to develop their skills. Clear chapter objectives, summaries, and key terms also support student learning. Digital supplements, including code and PowerPoint slides, are available for instructors. Assuming some prior financial education, this textbook is suited to upper-level undergraduate and postgraduate courses in quantitative finance, financial engineering, and derivatives.
Contemporary Issues in Mining: Leading Practice in Australia
by Nigel FinchContemporary Issues in Mining: Leading Practice in Australia by Nigel Finch
Contemporary Issues in Microeconomics (International Economic Association Series)
by Joseph Stiglitz Martin GuzmanWith contributions from international scholars, this second volume by Joseph Stiglitz and Martin Guzman comprises of theoretical, empirical, and policy-based chapters which carefully utilize theory and data analysis. Part I focuses on the issues of global inequality, poverty measurement and security. Part II turns to the issue of income contingent loans (ICL), where the repayment in any year depends on the annual income of the individual. These loans have proven to be an especially effective way of financing higher education, but there has been experimentation of the use of these loans in several other areas.
Contemporary Issues in Marketing and Consumer Behaviour
by Elizabeth Parsons Pauline MaclaranAn exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Contemporary Issues in Marketing and Consumer Behaviour
by Elizabeth Parsons Pauline Maclaran Andreas ChatzidakisThis second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of consumption; * the spaces and places of marketing; and * the relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Contemporary Issues in Marketing and Consumer Behaviour
by Elizabeth Parsons Pauline Maclaran Andreas Chatzidakis Rachel AshmanThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Contemporary Issues in Marketing: Principles and Practice
by Ayantunji GbadamosiAs the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Contemporary Issues in Marketing: Principles and Practice
by Ayantunji GbadamosiAs the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Contemporary Issues in Macroeconomics: Lessons from the Crisis and Beyond (International Economic Association Series)
by Joseph Stiglitz Martin GuzmanIn this edited collection, Joseph Stiglitz and Martin Guzman present a series of studies on contemporary macroeconomic issues. The book discusses a set of key lessons for macroeconomic theory following the recent global financial crisis and explores unconventional monetary policy in a post-crisis world. This volume is divided into five parts. The introduction includes keynote speeches by the Governors of the Bank of Japan and Central Bank of Jordan. Part one focuses on macroeconomic theory for understanding macroeconomic fluctuations and crises. Part two addresses the issue of the measurement of wealth. Part three discusses macroeconomic policies in times of crises. Finally, part four focuses on central banking and monetary policy.
Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)
by Sylvie Studente Eleonora CattaneoThis book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.
Contemporary Issues in Leadership
by William E. Rosenbach Robert L. Taylor Mark A. YoundtThe seventh edition of this popular anthology continues its interdisciplinary approach to the topic of leadership and draws together new material describing the chief concerns facing leaders today. Reviewing hundreds of articles published since the sixth edition, William Rosenbach, Robert Taylor, and new coeditor Mark Youndt have collected the latest essays to clearly communicate the contradictions and paradoxes of leadership from historical to contemporary perspectives and global to individual considerations. The interdisciplinary approach to presentations of cutting-edge research and applications of leadership set this book apart from other collections. The seventh edition reemphasizes followership as an integral component of leadership, discusses the importance of leaders as mentors, helps navigate the hazards of leadership, and introduces a number of topics that will stimulate discussion. With classic selections retained and eighteen new essays added, the seventh edition of Contemporary Issues in Leadership presents a renewed framework for understanding leaders and leadership from a contemporary perspective.
Contemporary Issues in Leadership
by William E. Rosenbach Robert L. Taylor Mark A. YoundtThe seventh edition of this popular anthology continues its interdisciplinary approach to the topic of leadership and draws together new material describing the chief concerns facing leaders today. Reviewing hundreds of articles published since the sixth edition, William Rosenbach, Robert Taylor, and new coeditor Mark Youndt have collected the latest essays to clearly communicate the contradictions and paradoxes of leadership from historical to contemporary perspectives and global to individual considerations. The interdisciplinary approach to presentations of cutting-edge research and applications of leadership set this book apart from other collections. The seventh edition reemphasizes followership as an integral component of leadership, discusses the importance of leaders as mentors, helps navigate the hazards of leadership, and introduces a number of topics that will stimulate discussion. With classic selections retained and eighteen new essays added, the seventh edition of Contemporary Issues in Leadership presents a renewed framework for understanding leaders and leadership from a contemporary perspective.
Contemporary Issues in Leadership
by William E. Rosenbach Robert L. Taylor Mark A. YoundtIn this anthology, Rosenbach (leadership studies and management, Gettysburg College) et al. present 25 essays on leadership drawn from academic, professional, and practitioner-oriented publications from North America and elsewhere and in the context of a variety of fields. Essays address self-leadership; transactional, transformational, and transcendental leadership; the intersection of self, group, and organizational leadership; and leadership development. They consider the relationship between leader and follower and the dual role; self-awareness and self-knowledge, avoiding and overcoming barriers to development, and barriers women face; hazards, such as the trap of success, transparency, narcissism, toxic leaders, and how leaders inhibit opportunities to lead effectively; and authenticity, morals, values, social responsibility, and organizational culture. Along with an additional editor, this edition has 18 new and two revised essays, retaining only five chapters from the earlier edition. No index is provided. Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)
Contemporary Issues in Law and Economics
by Thomas J. MiceliLaw and economics is the field of study devoted to understanding laws and legal institutions using the tools of economic theory. This growing subject has become a mainstream area of study in both law schools and economics departments and this book explores the "law and economics" approach to some of the most interesting questions, issues, and topics in law, order, and justice. Contemporary Issues in Law and Economics considers what economists call the "positive" analysis of the law – that is, using economic theory to explain the nature of the law as it actually exists. As part of this approach the author examines questions such as, what is the economic basis for the predominance of negligence rules in tort law? And, what is the explanation for the illegality of blackmail? Furthermore, another set of questions arises where the law seems to depart from the prescriptions of economic theory, and these issues are also examined in this volume. For example, the deeply rooted norm of proportionality between punishments and crimes, and the use of escalating penalties for repeat offenders, are both explored. With self-contained chapters written in a non-technical style, this book offers a rigorous discussion of the above themes while remaining accessible to those without formal legal or economic training. It offers the ideal introduction to the field of law and economics while also providing a basis for students in more advanced courses.
Contemporary Issues in Islamic Social Finance (Islamic Business and Finance Series)
by Hussain Mohi-ud-Din Qadri M. Ishaq BhattiThe development of Islamic banking and finance (IBF) previously centred around three regions of the world: the Middle East, Southeast Asia, and South Asia. However, in recent years, this has expanded, as interest in IBF has gained momentum in Australia, the USA, and Europe, especially in the UK. Several Western market players have established their own Islamic window or subsidiaries to cater to the need of growing Muslim populations in these regions. This book examines the recent developments in IBF, particularly in the context of Islamic social finance instruments, such as Islamic microfinance, halal education, takaful, mutual funds, and waqf. It covers the religiosity, spirituality, and tawhid index, which promotes social well-being and empowerment. The book is interdisciplinary, and theories, practice, and key issues are presented simultaneously, introducing new ideas and techniques to the IBF community. Moreover, the book examines topics such as innovation in Islamic social finance instruments, advanced techniques of risk mitigation in Islamic capital markets, marketing and the halal industry, and shari’ah-compliant instruments, which are critical to Islamic finance. The book is an essential reference text for academics and research students at the master’s and doctorate levels in IBF.
Contemporary Issues in Islamic Law, Economics and Finance: A Multidisciplinary Approach (Routledge-Giappichelli Studies in Religion, Law and Economics in the Mediterranean Space)
by Flavia CortelezziThis book explores how Islam can impact the structures and performance of firms, financial institutions and capital markets across a range of countries and industries. The Islamic finance industry represents an important reality not only because of the oil wealth of the Gulf states, which have fueled demand for such financial services, but also for an increased demand from a growing Muslim population in the West that aspires to express a full and all-inclusive religious identity. The increased demand for Muslim financial institutions has prompted Western non-Islamic firms to begin providing these services in an interesting effort of acculturation to the new plural scenario. By adopting a multidisciplinary approach, which also takes into account the theological, legal and geopolitical framework, the book offers a comprehensive picture of Islamic financial tools, contracts and business opportunities. Drawing on different fields of expertise, it deals with various themes, such as the theological roots of Islamic economics and finance and its geopolitical impact; the EU policy of cooperation with MENA and GCC countries; the instruments of Islamic finance, its legal principle and ability to become an instrument for enhancing business opportunities; the functioning of Islamic banks; the development of capital markets within a financial model influenced by religious constraints and, finally, the new relationships of this religious financial system with Western legal systems. The book thus provides a complete and extensive overview of the practice of Islamic finance through the lenses offered by studies of economics and management. Providing a careful analysis and an integrated framework of geo-economic and political issues, the book will be a valuable resource for academics, researchers and professionals in International Business, Entrepreneurship and Small Business Management, Law and Religion and Intercultural Studies.
Contemporary Issues in International Political Economy
by Fu-Lai Tony Yu Diana S. KwanThis book is the product of a team-teaching course entitled, “Issues in Economic Development” offered to the final-year students of Department of Economics and Finance at Hong Kong Shue Yan University. In this volume, the authors comprehensively survey world’s most controversial issues in economic and political affairs. Topics in this volume cover Christianity-Islam confrontation; ISIS and anti-terrorism; North Korea and Taiwan-Strait Crises; China’s rise as a global power; Brexit; Artificial Intelligence; Bitcoin; same sex marriage; global warming; happiness and well-being. This book can be used as a reader or textbook in courses such as “International Political Economy” and “International Development”, or as a reference for scholars and policy makers.
Contemporary Issues in International Business
by Davide Castellani Rajneesh Narula Irina Surdu James T. Walker Quyen T. NguyenThe ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business.This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.
Contemporary Issues in Heterodox Economics: Implications for Theory and Policy Action (Routledge Advances in Heterodox Economics #42)
by Arturo HermannHeterodox economics can provide a more complete and robust explanation of economic realities than orthodox (or mainstream) economics. Contemporary Issues in Heterodox Economics: Implications for Theory and Policy Action argues that this greater explanatory power gives heterodox economics the ability to illuminate appropriate policy for the major crises of our time, as well as proffer the basis for a more rounded, pluralist approach to economic theory. The chapters in this wide-ranging volume address some of the key issues facing the global economy, including the growing disparity of income/wealth between persons and economic areas, environmental degradation, issues associated with employment, and the regularity of economic/financial crises. The authors examine potential policy responses such as modern monetary theory, models of public ownership, and the need to move beyond standard concepts of growth. They also explore the deficiencies of orthodox economics, and contend that a more pluralist approach to economics is required in the public sphere, in academia, and in the classroom in order to help face the challenges of the twenty-first century. This book is invaluable reading for students and scholars across the social sciences who are interested in alternatives to mainstream economic thinking.
Contemporary Issues in Group Decision and Negotiation: 21st International Conference on Group Decision and Negotiation, GDN 2021, Toronto, ON, Canada, June 6–10, 2021, Proceedings (Lecture Notes in Business Information Processing #420)
by Danielle Costa Morais Liping Fang Masahide HoritaThis book constitutes the refereed proceedings of the 21st International Conference on Group Decision and Negotiation, GDN 2021, which was planned to be held in Toronto, ON, Canada, during June 6–10, 2021. The conference was held virtually due to the COVID-19 pandemic.The field of Group Decision and Negotiation focuses on decision processes with at least two participants and a common goal but conflicting individual goals. Research areas of Group Decision and Negotiation include electronic negotiations, experiments, the role of emotions in group decision and negotiations, preference elicitation and decision support for group decisions and negotiations, and conflict resolution principles. The 12 full papers presented in this volume were carefully reviewed and selected from 74 submissions. They were organized in topical sections as follows: pandemic responses; preference modeling for group decision and negotiation; conflict resolution; and collaborative decision making processes.
Contemporary Issues in Financial Reporting: A User-Oriented Approach (Routledge New Works in Accounting History)
by Paul RosenfieldWith the collapse of Enron and other similar scandals, financial reporting and its relation to corporate governance has become a contentious issue. In this revealing book, author Paul Rosenfield involves the reader in exploring contemporary financial reporting and skilfully highlights the deficiencies in current methods. In doing so it provides a user-oriented guide to the salient issues which affect all aspects of financial accounting. Contemporary Issues in Financial Reporting challenges the reader to critically think through the issues and arguments involved in the practice of financial reporting. It goes to the heart of the most difficult and controversial problems, investigating the major issues and commenting upon the solutions offered in financial reporting literature. The grave defects in current accepted accounting principles are demonstrated and exposed, and alternative solutions are offered. Written by a former Secretary General of the International Accounting Standards Committee, practitioners and accounting scholars alike will find this volume to be an essential addition to their libraries.
Contemporary Issues in Financial Institutions and Markets: Volume III
by Barbara Casu, Daniela Fabbri and John O.S. WilsonThe aim of this book is to bring academic work on contemporary issues in financial institutions and markets. The general theme is designed to allow for a wide range of topics covering the diverse nature of academic research in banking and finance. As a consequence the contributions cover a wide range of issues across a broad spectrum, including: bank business models, bank competition and stability, credit card pricing and risk; bank supervision; and international investments. This book was originally published as a special issue of The European Journal of Finance.
Contemporary Issues in Finance, Investment and Banking in Malaysia
by Zulkefly Abdul Karim Ruzita Abdul Rahim Wai Yan Wong Siti Farah Dilla ZakariaThis book is a collection of research works by experienced academics focusing on the current issues of fintech and cryptocurrency in the context of Malaysia. The book aims to fill the gap in the extant literature on the topic in Southeast Asia. The book starts with a discussion on the role of monetary policies in the advent of the current trend where cryptocurrencies are being used more widely as a medium of exchange compared to conventional fiat money. It then goes on to provide a comparative analysis for beginners regarding the differences between cryptocurrencies and stocks, considering facets such as ownership, methods of exchange, volatility, regulation, and their interconnectedness. Also discussed are the factors influencing on-line investment options using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) review method, a comparison of Islamic banking products and conventional fintech. The book ends on an analysis of the impact of the COVID-19 pandemic on the Malaysian stock market. This book is a valuable read for undergraduate students, postgraduate students, academicians, researchers, and professionals working in the economics, finance, and banking industries, particularly in Southeast Asia.
Contemporary Issues in Finance and Insolvency Law Volume 2
by Leon Trakman Robert WaltersThere is increasing regulatory interdependence amongst Central, East and South East Asia, European and North American financial markets, and these markets account for over one-third of the world’s population and global financial markets. As these Asian markets become more integral to global financial economy, more cohesive, compatible and integrated insolvency and restructuring laws are essential. This two-volume work reviews why we should internationalise current cross-border insolvency and how we could restructure laws to address inadequacies. The two-volume work evaluates international regulatory reforms directed at detecting and managing cross-border insolvency and restructuring crises across the entire economy including financial markets. The authors call for schemes of arrangements and letters of comfort to be formally accepted as international legal tools. The work also assesses recent, but as yet unregulated developments in financial agreements, namely, the use of close-out netting provisions. They are a significant preventative legal mechanism, protecting debtors, creditors and employees among others, before a declaration of insolvency. The book discusses international arbitration, data protection and artificial intelligence in cross-border insolvency and restructuring. Finally, it seeks a meaningful balance between self-regulation through financial contracts and other party practices, and regulation imposed by governments and international financial regulators. This extensive work will be a useful reference for legal practitioners, policy makers and scholars working on financial regulation and international financial laws.