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Corporate Governance: Cycles of Innovation, Crisis and Reform
by Thomas ClarkeThis critical work explores the central dynamic of industrial capitalism – the cycle of brilliant innovation, catastrophic crisis, and the painful process of corporate governance reform. Coverage includes cycles of crisis and regulation, financial bubbles, including the global financial crisis, and digital disruption. Finally, the current crisis of industry induced climate change that now imperils the world is considered. Corporate Governance: Cycles of Innovation, Crisis and Reform is essential reading for final year undergraduate and postgraduate students of Corporate Governance, International Business and Business and Management Studies. Thomas Clarke is Emeritus Professor of Management at the University of Technology, Sydney. He is a Fellow of the Royal Society of Arts (FRSA) and an international corporate governance expert.
Corporate Governance: Cycles of Innovation, Crisis and Reform
by Thomas ClarkeThis critical work explores the central dynamic of industrial capitalism – the cycle of brilliant innovation, catastrophic crisis, and the painful process of corporate governance reform. Coverage includes cycles of crisis and regulation, financial bubbles, including the global financial crisis, and digital disruption. Finally, the current crisis of industry induced climate change that now imperils the world is considered. Corporate Governance: Cycles of Innovation, Crisis and Reform is essential reading for final year undergraduate and postgraduate students of Corporate Governance, International Business and Business and Management Studies. Thomas Clarke is Emeritus Professor of Management at the University of Technology, Sydney. He is a Fellow of the Royal Society of Arts (FRSA) and an international corporate governance expert.
International Corporate Governance: A Comparative Approach
by Thomas ClarkeComprehensive and up-to-date, this important textbook analyzes the escalating crisis in corporate governance and the growing interest in its reform across the globe. Written by a leading name in the field of corporate governance from a genuinely international perspective, this excellent textbook provides a balanced analysis of the relative strengths and weaknesses of the Anglo-Saxon, European and Asian traditions of corporate governance; offering a prognosis of the future development, complexity and diversity of corporate governance forms and systems. It: investigates the reasons for the failure of Enron, WorldCom, Tyco, Parmalat and other major international corporations examines the role of international standards of corporate governance, with the intervention of the OECD, World Bank and IMF explores the continuing cultural diversity in corporate and institutional forms in the United States and UK, Europe and Asia Pacific. Illustrated with a wealth of up-to-the minute case studies and packed full of excellent illustrative material that guides student readers through this complex subject, International Corporate Governance is a must read for anyone studying corporate governance today.
International Corporate Governance: A Comparative Approach
by Thomas ClarkeThomas Clarke's International Corporate Governance offers a comprehensive guide to corporate governance forms and institutions and examines the recurring crises in corporate governance and the resulting corporate governance reform around the world. While the popular structure of the original text has been retained, significant changes have been made to take account of the global financial crisis, ever-changing regulations and worldwide governance developments. Key topics include: The governance failures of international corporations such as Enron and Lehman Brothers Diversity in corporate and institutional forms across the world The role of international corporate governance standards Digital disruption in capital markets and proposals for rebuilding commitment to long-term investing The impact of financialization and corporate governance practices on increasing inequality The links between corporate governance, corporate social responsibility and sustainability This textbook contains a wealth of pedagogical material to guide the reader through this complex subject, including student questions to help with assessments, and a new companion website. There are also thirteen forensic case studies which scrutinize the governance failures seen at RBS, UBS, BP, Volkswagen and many other international corporations. International Corporate Governance will be an essential text for anybody studying corporate governance at the advanced undergraduate, master's or executive level.
International Corporate Governance: A Comparative Approach
by Thomas ClarkeThomas Clarke’s International Corporate Governance offers a panoramic guide to corporate governance and examines the recurring crises in governance and the reform around the world. This is a popular classic book but significant changes have been made to this new edition to take account of: the continuing impact of the global financial crisis and the wave of regulation development flowing from this the profound consequences of climate change and the urgent need for corporations to respond with the commitment to sustainable value creation Important elements of the work include: contemporary governance failures including BP, VW, Boeing, GM/Tesla, Apple, Purdue Pharma, and Theranos; the ongoing vitality of the diversity of corporate governance across the world; digital disruption in capital markets and initiatives to build long-term investment; the universal impact of financialization and resulting increasing inequality; the essential logic of corporate governance and corporate sustainability. The textbook contains a wealth of pedagogical material to guide the reader through this complex subject, with student questions to help with assessments and new companion website. There are 14 new forensic case analyses critically scrutinizing governance failures. International Corporate Governance is an essential text for those studying corporate governance at the advanced undergraduate, postgraduate, or executive level.
Contemporary Strategic Chinese American Business Negotiations and Market Entry
by Steven J. ClarkeThis book is an effort to provide a “primary source”, a guide for Chinese/American cross-cultural negotiations, which has been constructed and amassed by professionals living and working in China. Research included personal interviews, surveys, case studies, face-to-face negotiations, and consulting, melded with a broad body of international business. This book that has two focuses, China market entry and negotiations, Both China and the United States are vast, complex markets, with different histories and cultures. China market entry requires extensive research and understanding, of the inextricably linked elements of (a) how business is managed in China, (b) understanding the China market, and (c) negotiating all elements of your China market entry and ongoing business. To be successful in China, your firm will face these elements in terms of explicable and solvable activities. Research into data, theory, and perceptual cultural differences between your firm and your Chinese counterparts adds magnitude to your China overall business strategy, and mandatory and essential negotiations.
Information Systems Strategic Management: An Integrated Approach (Routledge Series in Information Systems)
by Steve ClarkeThis fully revised and updated second edition of Information Systems Strategic Management continues to provide an accessible yet critical analysis of the strategic aspects of information systems.The second edition again covers the relevant practical and theoretical material of information systems, supported by extensive case studies, student activities, and problem scenarios. The ISS issues will be fully integrated into current thinking about corporate strategy, addressing the fact that a range of emerging strategic issues are often ill addressed in IS strategy books, which also fail to differentiate between IT, the application of technology, and IS, the participative, human-centred approaches to information and knowledge management.Specific changes include Expansion and internationalisation of case studies Broader focus beyond social and critical theory New chapters on strategy and e-business, strategic management as a technical or social process, strategic implications of information security, applications portfolio, and technology management. The focus on strategic issues and the integration of IT and IS issues ensures this text is ideal for MBA students studying MIS, as well as being suitable for MSC students in IS/IT.
The Development of Capitalism in Russia (Routledge Contemporary Russia and Eastern Europe Series)
by Simon ClarkeThis book provides a broad and comprehensive survey of the development of capitalism in Russia from the collapse of the Soviet economic system to the present, and includes the results of substantial new research on the current state of a wide range of Russian enterprises. Simon Clarke – a well-known authority in this area: surveys the old Soviet system charts the progress through the early post-Soviet period, when neo-liberal theorists’ ‘shock therapy’ did not lead to the immediate development of a capitalist market economy, and traditional enterprises became hugely loss-making considers the crisis of 1998, and its effects, which included the curtailment of speculation, and growing investment in the old industrial sector, which in turn put the new small and medium sized enterprises under increasing pressure discusses the wider theoretical implications of the Russian experience for other transitional economies.
Managing the Risk of Workplace Stress: Health and Safety Hazards
by Sharon Clarke Cary CooperWorking in a stressful environment not only increases the risk of physical illness or distress, but also increases the likelihood of workplace accidents. While legislation provides some guidelines for risk assessment of physical hazards, there remains limited guidance on the risks of psychosocial hazards, such as occupational stress. This book takes the risk management approach to stress evaluation in the workplace, offering practical guidelines for the audit, assessment and mitigation of workplace stressors. Based on research and case studies, this book provides a comprehensive source of theoretical and practical information for students and practitioners alike. It includes chapters on: * environmental stress factors* psychological stress factors* work-related accidents* job stress evaluation methodsWith its up-to-date approach to a fascinating area of study, this is key reading for all students of organizational psychology and those responsible for workplace safety.
Occupational Health and Safety: Individual, Work And Organizational Factors (Psychological and Behavioural Aspects of Risk)
by Sharon ClarkeWorkplace accidents and errors cost organizations hundreds of billions of dollars each year, and the injured workers and their families endure considerable financial and emotional suffering. It's obvious that increasing employee health and safety pays. The accumulating evidence shows that investing in occupational health and safety results in improved financial and social responsibility performance. There are extensive country differences and wide occupational differences in the incidence of accidents and errors. The International Labour Organization (ILO) estimates that every year there are 2.2 million fatal and 270 million non-fatal accidents or occupational diseases worldwide. Occupational Health and Safety looks at the research into what causes accidents and errors in the workplace. In line with other titles in the series, Occupational Health and Safety emphasizes the psychological and behavioral aspects of risk in organizations. It highlights how organizations differ in their health and safety performance, with case studies throughout and best practices. Key elements focus on: employee selection and training, fostering employee understanding, participation and engagement in health and safety matters, developing a health and safety culture at organizational and group/work unit levels, communicating and reinforcing safe workplace practices and bench-marking one's organization against the industry leaders. The contributors to this volume come from various countries, reflecting unique interest and knowledge in particular areas.
Love It Or Leave It: How to Be Happy at Work
by Samantha Clarke"Samantha has a unique power in helping people unlock their potential. In a world of endless social media posts, Samantha helps to quieten that noise, zone in on your inner truths and pinpoint a clear direction. She has helped countless people in person (including me) and now we all get to experience her guidance with her brilliant new book." Emma Gannon, author of The Multi-Hyphen Method "Samantha helped me to see I am more in control of how I react to the working day than I first thought. Her words completely changed my attitude to work."Natasha Lunn, Red Magazine "Love It Or Leave It is a relatable, juicy and inspiring read. I particularly enjoyed the practical reflection exercises for self-insight. This is a great resource to help you carve a career you love compatible with a life you love. It's a fantastic resource." Suzy ReadingSay goodbye to the dread of Monday morning. In Love It Or Leave It, expert 'work happiness' coach Samantha Clarke will help you figure out ways to find that work-life balance and be happier and more fulfilled at work. If you are struggling to find motivation, or questioning changes to your job, this inspiring guide is full of vital tips and tools that will help you: LOVE IT - find ways to get more out of the job you have, improve your working relationships and boost your sense of wellbeing and worth. OR LEAVE IT - work out the skills you have to offer and identify the steps you need to take, whether that's looking for a new job, starting a portfolio career or testing a new business idea. Love It Or Leave It is for anyone:*Stuck in a job they hate*Wanting a flexible working routine*Trying to gain some work-life balance*Thinking about a career change *Who has landed their dream job but is struggling with toxic colleagues*Who wants to find a more fulfilling role that brings them joy
Love It Or Leave It: How to Be Happy at Work
by Samantha ClarkeSay goodbye to the dread of Monday morning. In Love It Or Leave It, expert 'work happiness' coach Samantha Clarke will help you figure out ways to find that work-life balance and be happier and more fulfilled at work. This inspiring guide is full of vital tips and tools that will help you:LOVE IT - find ways to get more out of the job you haveORLEAVE IT - work out the skills you have to offer and identify the steps you need to take, whether that's switching jobs, starting a portfolio career or testing a new business idea.Love It Or Leave It is for anyone:*Stuck in a job they hate*Thinking about a career change*Who has landed their dream job but is struggling with a toxic workplaceLove It Or Leave It because life's too short to put up with a job you hate.
Love It Or Leave It: How to Be Happy at Work
by Samantha Clarke"Samantha has a unique power in helping people unlock their potential. In a world of endless social media posts, Samantha helps to quieten that noise, zone in on your inner truths and pinpoint a clear direction. She has helped countless people in person (including me) and now we all get to experience her guidance with her brilliant new book."Emma Gannon, author of The Multi-Hyphen Method"Samantha helped me to see I am more in control of how I react to the working day than I first thought. Her words completely changed my attitude to work."Natasha Lunn, Red Magazine"Love It Or Leave It is a relatable, juicy and inspiring read. I particularly enjoyed the practical reflection exercises for self-insight. This is a great resource to help you carve a career you love compatible with a life you love. It's a fantastic resource."Suzy ReadingSay goodbye to the dread of Monday morning. In Love It Or Leave It, expert 'work happiness' coach Samantha Clarke will help you figure out ways to find that work-life balance and be happier and more fulfilled at work.If you are struggling to find motivation, or questioning changes to your job, this inspiring guide is full of vital tips and tools that will help you:LOVE IT - find ways to get more out of the job you have, improve your working relationships and boost your sense of wellbeing and worth.ORLEAVE IT - work out the skills you have to offer and identify the steps you need to take, whether that's looking for a new job, starting a portfolio career or testing a new business idea.Love It Or Leave It is for anyone:*Stuck in a job they hate*Wanting a flexible working routine*Trying to gain some work-life balance*Thinking about a career change*Who has landed their dream job but is struggling with toxic colleagues*Who wants to find a more fulfilling role that brings them joy (p) 2020 Octopus Publishing Group
The Fifth Domain: Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats
by Richard A. Clarke Robert K. KnakeAn urgent new warning from two bestselling security experts--and a gripping inside look at how governments, firms, and ordinary citizens can confront and contain the tyrants, hackers, and criminals bent on turning the digital realm into a war zone. "In the battle raging between offense and defense in cyberspace, Clarke and Knake have some important ideas about how we can avoid cyberwar for our country, prevent cybercrime against our companies, and in doing so, reduce resentment, division, and instability at home and abroad."--Bill ClintonThere is much to fear in the dark corners of cyberspace. From well-covered stories like the Stuxnet attack which helped slow Iran's nuclear program, to lesser-known tales like EternalBlue, the 2017 cyber battle that closed hospitals in Britain and froze shipping crates in Germany in midair, we have entered an age in which online threats carry real-world consequences. But we do not have to let autocrats and criminals run amok in the digital realm. We now know a great deal about how to make cyberspace far less dangerous--and about how to defend our security, economy, democracy, and privacy from cyber attack. This is a book about the realm in which nobody should ever want to fight a war: the fifth domain, the Pentagon's term for cyberspace. Our guides are two of America's top cybersecurity experts, seasoned practitioners who are as familiar with the White House Situation Room as they are with Fortune 500 boardrooms. Richard A. Clarke and Robert K. Knake offer a vivid, engrossing tour of the often unfamiliar terrain of cyberspace, introducing us to the scientists, executives, and public servants who have learned through hard experience how government agencies and private firms can fend off cyber threats. Clarke and Knake take us inside quantum-computing labs racing to develop cyber superweapons; bring us into the boardrooms of the many firms that have been hacked and the few that have not; and walk us through the corridors of the U.S. intelligence community with officials working to defend America's elections from foreign malice. With a focus on solutions over scaremongering, they make a compelling case for "cyber resilience"--building systems that can resist most attacks, raising the costs on cyber criminals and the autocrats who often lurk behind them, and avoiding the trap of overreaction to digital attacks. Above all, Clarke and Knake show us how to keep the fifth domain a humming engine of economic growth and human progress by not giving in to those who would turn it into a wasteland of conflict. Backed by decades of high-level experience in the White House and the private sector, The Fifth Domain delivers a riveting, agenda-setting insider look at what works in the struggle to avoid cyberwar.
Warnings: Finding Cassandras to Stop Catastrophes
by Richard A. Clarke R.P. EddyFrom President Bill Clinton's recommended reading listPublishers Weekly BestsellerWarnings is the story of the future of national security, threatening technologies, the U.S. economy, and possibly the fate of civilization.In Greek mythology Cassandra foresaw calamities, but was cursed by the gods to be ignored. Modern-day Cassandras clearly predicted the disasters of Katrina, Fukushima, the Great Recession, the rise of ISIS, the spread of viruses and many more. Like the mythological Cassandra, they were ignored. There are others right now warning of impending disasters—from cyber attacks to pandemics—but how do we know which warnings are likely to be right? Through riveting explorations in a variety of fields, the authors—both accomplished CEOs and White House National Security Council veterans—discover a method to separate the accurate Cassandras from the crazy doomsayers. They then investigate the experts who today are warning of future disasters: the threats from artificial intelligence, bio-hacking, malware attacks, and more, and whose calls are not being heeded. Clarke’s and Eddy’s penetrating insights are essential for any person, any business, or any government that doesn’t want to be a blind victim of tomorrow’s catastrophe.
The SAGE Handbook of Corporate Governance
by Prof Thomas Clarke Douglas BransonThe urgent and sustained interest in corporate governance is unprecedented, with the connections between corporate governance and economic performance being emphasized by the World Bank, the IMF and others in the global economic community. In this timely and definitive intellectual analysis of a key discipline, The SAGE Handbook of Corporate Governance offers a critical overview of the key themes, theoretical controversies, current research and emerging concepts that frame the field. Consisting of original substantive chapters by leading international scholars, and examining corporate governance from an inter-disciplinary basis, the text highlights how governance issues are critical to the formation, growth, financing, structural development, and strategic direction of companies and how corporate governance institutions in turn influence the innovation and development of industrial and economic systems globally. Comprehensive, authoritative and presented in a highly-accessible framework, this Handbook is a significant resource to those with an interest in understanding this important emerging field.
Keynes in Action: Truth and Expediency in Public Policy
by Peter ClarkeJohn Maynard Keynes died in 1946 but his ideas and his example remain relevant today. In this distinctive new account, Peter Clarke shows how Keynes's own career was not simply that of an academic economist, nor that of a modern policy advisor. Though rightly credited for reshaping economic theory, Keynes's influence was more broadly based and is assessed here in a rounded historical, political and cultural context. Peter Clarke re-examines the full trajectory of Keynes's public career from his role in Paris over the Versailles Treaty to Bretton Woods. He reveals how Keynes's insights as an economic theorist were rooted in his wider intellectual and cultural milieu including Bloomsbury and his friendship with Virginia Woolf as well as his involvement in government business. Keynes in Action uncovers a much more pragmatic Keynes whose concept of 'truth' needs to be interpreted in tension with an acknowledgement of 'expediency' in implementing public policy.
Systems, Software and Services Process Improvement: 28th European Conference, EuroSPI 2021, Krems, Austria, September 1–3, 2021, Proceedings (Communications in Computer and Information Science #1442)
by Paul Clarke Murat Yilmaz Richard Messnarz Michael ReinerThis volume constitutes the refereed proceedings of the 28th European Conference on Systems, Software and Services Process Improvement, EuroSPI 2021, held in Krems, Austria, in September 2021*.The 42 full papers and 9 short papers presented were carefully reviewed and selected from 100 submissions. The volume presents core research contributions and selected industrial contributions. Core research contributions: SPI and emerging software and systems engineering paradigms; SPI and team skills and diversity; SPI and recent innovations; SPI and agile; SPI and standards and safety and security norms; SPI and good/bad SPI practices in improvement; SPI and functional safety and cybersecurity; digitalisation of industry, infrastructure and e-mobility. Selected industrial contributions: SPI and emerging software and systems engineering paradigms; SPI and recent innovations; SPI and agile; SPI and standards and safety and security norms; SPI and good/bad SPI practices in improvement; SPI and functional safety and cybersecurity; digitalisation of industry, infrastructure and e-mobility; virtual reality.*The conference was partially held virtually due to the COVID-19 pandemic.
Systems, Software and Services Process Improvement: 27th European Conference, EuroSPI 2020, Düsseldorf, Germany, September 9–11, 2020, Proceedings (Communications in Computer and Information Science #1251)
by Paul Clarke Murat Yilmaz Richard Messnarz Jörg NiemannThis volume constitutes the refereed proceedings of the 27th European Conference on Systems, Software and Services Process Improvement, EuroSPI conference, held in Düsseldorf, Germany, in September 2020*. The 50 full papers and 13 short papers presented were carefully reviewed and selected from 100 submissions. They are organized in topical sections on visionary papers, SPI manifesto and improvement strategies, SPI and emerging software and systems engineering paradigms, SPI and standards and safety and security norms, SPI and team performance & agile & innovation, SPI and agile, emerging software engineering paradigms, digitalisation of industry, infrastructure and e-mobility, good and bad practices in improvement, functional safety and cybersecurity, experiences with agile and lean, standards and assessment models, recent innovations, virtual reality. *The conference was partially held virtually due to the COVID-19 pandemic.
Lessons in Excellence from Charlie Trotter (Lessons from Charlie Trotter)
by Paul Clarke Geoffrey SmartCharlie Trotter's Chicago restaurant is not only one of the premiere eating experiences in America, it serves also as the model of a thriving business whose cutting-edge approach to management is setting new standards for quality, efficiency, and profitability. In fact, people in just about any field can learn from Charlie's methods. For this breakthrough business guide, journalist Paul Clarke conducted in-depth interviews with Charlie and his associates, distilling invaluable lessons for entrepreneurs and hospitality professionals who are committed to creating highly respected and innovative businesses. Anyone who wants to improve their business will be sure to learn something new from this Midwestern dynamo.From the Hardcover edition.
Relational Leadership: Theory, Practice and Development
by Nicholas ClarkeThe traditional idea of leadership as being about the solo, heroic leader has now run its course. A new way of thinking about leadership is now needed to address major challenges such as achieving greater social responsibility, enhancing leadership capacity and recognising the importance of context as affecting how leadership occurs. Relational leadership offers a new perspective of leadership that addresses these challenges. At its core, relational leadership recognises leadership as centred in the relationships that form between both formal and informal leaders and those that follow them, far more so than the personality or behaviours of individual leaders. This book introduces readers to the most up-to-date research in this area and the differing theoretical perspectives that can help us better understand leadership as a relational phenomenon. Important characteristics of effective leadership relationships such as trust, respect and mutuality are discussed, focusing on how they develop and how they bring about leadership effects. Specific forms of relational leadership such as shared leadership, responsible leadership, global team leadership and complexity leadership are addressed in subsequent chapters. The book is the first to examine recent ideas about how these new forms of relational leadership are put into practice as well as techniques, tools and strategies available to organisations to help do so. The inclusion of three detailed case studies is specifically designed to help readers understand many of the key concepts covered in the book, with key learning points emphasised. The book offers an excellent summary of the state-of-the-art topics in this new and exciting field of relational leadership.
Computer Forensics
by Nathan ClarkeHow would your organisation cope with a cyber attack? Pinpoint and close vulnerabilities using effective computer forensics!The primary purpose of computer forensics is to enable organisations to pinpoint where the malware has infected their computer systems and which files have been infected, so that they can close the vulnerability. More and more organisations have realised that they need to acquire a forensic capability to ensure they are ready to cope with an information security incident. This pocket guide illustrates the technical complexities involved in computer forensics, and shows managers what makes the discipline relevant to their organisation. For technical staff, the book offers an invaluable insight into the key processes and procedures that are required. Benefits to business include: * Defend your company effectively against attacks By developing a computer forensic capability, your organisation will be better prepared to defend itself in the event of a cyber attack. Surveys of the threat landscape have indicated a significant upswing of insider activity. Forensics within the organisation can be used to identify possible insider misuse of systems or information. In addition, this pocket guide looks at how you can optimise your IT infrastructure so as to enhance the efficiency of incident analysis. This will also minimise the operational impact on your computer systems in the event that a forensic analysis is required. * Be proactive Being proactive does not just mean making sure your organisation's IT infrastructure is one that can support forensic analysis of incidents. Forensics is now no longer merely a tool to identify what has gone wrong: it can also be used as a mechanism for alerting you to the fact that something has gone wrong. Being proactive therefore implies stepping up your organisation's ability to detect attacks. Detection of attacks is an extremely useful attribute for your organisation to have: the sooner you know about the problem, the sooner you can begin to deal with it. * Secure evidence that will stand up in court Undertaking forensics is not a simple task. It is not always possible to understand the true consequences of insider misuse until after completion of the investigation. Once the extent of the damage becomes clear, you may want to exercise the option of taking legal action against the perpetrator. This means that it is essential for you to follow correct procedure, so as to safeguard any evidence gathered. This book explains the key steps you need to take to maintain the integrity of the investigation and preserve the evidence. * Counter encryption Encryption is a double-edged sword. Encryption has a legitimate purpose as a tool deployed by information security professionals. However, the opportunity to conceal data has obvious attractions for the criminal, meaning that encryption is also a technique widely used by hackers. This book looks at how encryption is used to impede a forensic investigation, and examines ways of solving the problem. The most effective tactic for countering encryption is to locate the key material and crack the password that protects it, using a password cracker such as Cain & Abel. Tools, techniques and proceduresThe underground economy makes millions of pounds a year from cybercrime. Because no system or network can be completely secure, any sensible organisation will have mechanisms in place in advance to deal with the consequences of a cyber attack. Digital forensics assists companies and public sector organisations to identify how and where their computer systems have been abused. The purpose of this pocket guide is to provide an introduction to the tools, techniques and procedures utilised within computer forensics. It is an easy to understand, introductory text, which gives an overview of the digital forensics domain, discussing procedural, technical and human-related aspects, without confiusing readers with technical jargon.
Transparent User Authentication
by Nathan ClarkeThis groundbreaking text examines the problem of user authentication from a completely new viewpoint. Rather than describing the requirements, technologies and implementation issues of designing point-of-entry authentication, the book introduces and investigates the technological requirements of implementing transparent user authentication - where authentication credentials are captured during a user's normal interaction with a system. This approach would transform user authentication from a binary point-of-entry decision to a continuous identity confidence measure. Topics and features: discusses the need for user authentication; reviews existing authentication approaches; introduces novel behavioural biometrics techniques; examines the wider system-specific issues with designing large-scale multimodal authentication systems; concludes with a look to the future of user authentication.
¿Promocionarse en Pinterest? ¡Pan comido!
by Michael Clarke Hugo Tordoni¡Descubre los secretos para hacer dinero con Pinterest! ¿No estás seguro de cómo navegar por todos esos tableros, pins y repins para dar impulso a tus esfuerzos de marketing? ¿Quieres saber cómo usar Pinterest para difundir tu mensaje, construir tu marca... y hacer algo de cash? ¿Buscas una guía sin vueltas y súper simple para esta lucrativa (pero a veces confusa) red social? ¡No te preocupes! Porque en "¿Promocionarse en Pinterest? ¡Pan comido!" descubrirás: • 4 pasos para tener un perfil de Pinterest brutal • 7 herramientas que todo promotor por Pinterest debe tener • 4 claves para crear el pin perfecto • 7 estrategias matadoras para conseguir una parva de seguidores por Pinterest • Concursos por Pinterest facílisimos ¡…y tanto más! Y cada capítulo incluye acciones paso a paso fáciles de seguir para ayudarte a impulsar tu marketing en Pinterest –sin tener que tomar ni un curso online de $2.000. ¡Así que por qué no empezar tu misión hacia la fabulosidad del marketing en Pinterest... hoy! Género: NEGOCIOS & ECONOMÍA / Marketing / General Idioma: español Palabras clave: Número de palabras: 12902
Otimização de Sites em Mecanismos de Busca SEO (Estupidamente) Fácil
by Michael Clarke Fernando SouzaCom este livro você vai descobrir os segredos para ganhar dinheiro com SEO (Otimização de Sites em Buscadores)! Você não sabe como navegar através de todos aqueles backlinks, tags de título e palavras-chave para, assim, impulsionar seus esforços de marketing do seu site? Quer saber como usar e aplicar técnicas de SEO para difundir sua mensagem, construir sua marca ... e realizar ótimas coisas? Procurando por um guia simples e objetivo para esta rentável (embora muitas vezes confundida) estratégia de marketing on-line? Não se preocupe! Porque com "Otimização de Sites em Mecanismos de Busca SEO (Estupidamente) Fácil" você vai descobrir: • Por que tudo que você sabe sobre SEO está errado; • Por que seu site está ruim de SEO; • Como obter bons backlinks; • Credibilidade nas Mídias Sociais; • Técnicas dos gigantes de SEO. ... e muito mais! E cada capítulo inclui ações fáceis de seguir para ajudá-lo a impulsionar as técnicas de marketing SEO do seu site - sem ter que fazer um curso on-line que custa R$2.000. Então, por que não começar sua missão no campo da Otimização de sites hoje mesmo!