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Leisure Marketing
by John Swarbrooke Susan HornerDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Leisure, Sport and Tourism, Politics, Policy and Planning
by A. J. VealThis comprehensive, multi-disciplinary introduction to public policy and planning as carried out by governments and associated agencies covers the rights of the person as a citizen in terms of their needs and requirements for leisure, travel and sport, and the role of the state and market in meeting these needs. Expanded to include sport as a subject separate from leisure, this new edition of the successful Leisure and Tourism Policy and Planning also addresses the issues of climate change and global warming, which are crucial considerations for tourism planners and policymakers. It covers theoretical perspectives and practical guidelines for the application of a range of analytical techniques, and includes an extensive bibliography and questions and exercises for each chapter, making it an ideal text for students as well as practitioners.
Leisure, Sport and Tourism, Politics, Policy and Planning (CABI Tourism Texts)
by A.J. VealThe gap between theory and practice in the leisure, sport and tourism studies areas seems to have widened as scholars have become more specialized. Nevertheless, it is imperative that students be as familiar as possible with a wide range of social and political theory, and also be able to reconcile that knowledge with their own current and future roles as practicing professionals. A comprehensive, multidisciplinary approach to public policymaking and planning in the leisure, sport and tourism sectors, this book: - examines the theoretical issues underpinning public sector policymaking such as political ideologies, leisure wants, needs, demand and benefits, and human rights in leisure, sport, tourism and culture; - discusses the debates surrounding the role of the state versus market, and models of organizational decision-making; and - uses applied sections addressing strategic planning and performance evaluation to provide a link between theory and practical analytical techniques. As well as extensive updating of sources, this new edition examines such topics as libertarianism, theocracy, anti-establishment politics, and the concept of generations. A new chapter presents discussions of a number of 'issues and challenges' facing the leisure, sport and tourism sector. Introducing the subject for undergraduate and postgraduate students of leisure, sport and tourism, this book is also a useful addition to the shelf of any policy maker or practitioner within the industries.
Leisure, Sport and Tourism, Politics, Policy and Planning 4th Edition
by A. J. VealA comprehensive, multi-disciplinary approach to public policy making and planning in the leisure, sport, and tourism sectors, this book provides an introduction to the subject for undergraduate and postgraduate students. It examines the theoretical issues underpinning public sector policy making such as political ideologies, leisure wants, needs, demand, and benefits, and human rights in leisure, sport, tourism, and culture. Also discussing the debates surrounding the role of the state versus market and the models of organizational decision-making, it uses applied sections addressing strategic planning and performance evaluation to provide a link between theory and practical analytical techniques.
Lemhi County
by Hope Benedict Lemhi County Historical Society and MuseumSituated at the base of the Continental Divide and surrounded by the Lemhi and Salmon River Ranges, Lemhi County, Idaho, provides a fascinating look at the "Old West" as it makes its precarious transition to a new order. Traditional homeland to the people of Sacajawea, Lemhi County became a destination point for Lewis and Clark as they worked their way across the continent, for trappers, for missionaries, and finally, in 1866, for prospectors and those who kept them fed, clothed, and entertained. The community that developed in the valleys of the Salmon, Lemhi, and Pahsimeroi Rivers benefited from long-term mining and the simultaneous evolution of ranching and the timber industry, and this growth was well documented by local photographers.
Lemon Grove: Lemon Grove's Ace Drive-in, A Symbol Of Its Time (Images of America)
by Helen M. Ofield Lemon Grove Historical Society Pete SmithLemon Grove dates to 1892 when it first appeared in the San Diego County records as "Lemon Grove." The tiny, whistle-stop town emerged during the "second gold rush," the rise of California's citrus industry, which was facilitated by the 1849 Gold Rush, the break up of the Mexican ranchos in Alta California, and the advent of statehood for California in 1850. Land speculators poured into California, lured by the exquisite climate, five growing seasons, and the possibilities for success in agriculture and business. Lemon Grove became home to gentlemen farmers from the East and Midwest, whose descendants live on in the community to this day.
Lemoore
by Judy Cox-Finney Cynthia J. WrightThe Tachi-Yokut Indians made a subsistence living around the great inland sea known as Tulare Lake, near present-day Lemoore, long before Dr. Laverne Lee Moore came to town in 1871. Still before Moore came other Anglo settlers. The Rhoads family settled and built an adobe house, which remains today, where Daniel and Sarah Rhoads raised a family, ranched, and did business in 1856. Rhoads was part of the group that rescued the ill-fated Donner party. The U.S. Post Office saw fit to name the town after its founder. During World War II, Lemoore was the site of a U.S. Army Air Force training camp. Since 1963, it has been home to one of the largest inland U.S. air bases: Naval Air Station Lemoore.
Lemuel the Fool
by Myron Uhlberg"At night, while the other villagers dreamed of catching fish, Lemuel dreamed of sailing over the horizon." LEMUEL IS A FISHERMAN and a fool. He dreams of building a boat that will take him across the sea to the enchanted, magical city that he is sure must lie just beyond the horizon. As time passes, his dream grows stronger and despite his wife's protests, Lemuel sets out on his journey. How will he know he's going the right way? He ties a red scarf on the bow and a rope to the stern; as long as the scarf waves before him and the rope trails behind, he knows he'll be heading in the right direction. Disoriented after a storm, Lemuel lands near a strange new village--except that it's strangely familiar, from the boats drawn up on the dock, to the hissing cats in the street, to the woman who looks and talks exactly like his own dear wife and lives in a house exactly like his own. The strange woman even calls him by name and makes him come home for dinner--where the furniture looks just like that in his home and the clothes he changes into fit him quite well. Later that night, a very confused Lemuel sets sail for home, telling himself, "I've had enough of this madness. " With the red scarf before him and the rope trailing behind, he's confident he'll arrive at home again--and be safely back among the familiar. A great fan of Jewish folklore, especially the rich tradition of "fools" and stories of Chelm, Myron Uhlberg also looked to his own family for inspiration when writing Lemuel the Fool. His maternal grandfather, John, was consumed by wanderlust and "was always looking for the next great adventure, the next opportunity, the next place he could prosper--which was always somewhere else."
L'Enfant's Legacy: Public Open Spaces in Washington, D.C
by Michael Bednar(front flap) Many American democratic ideals are embodied in the public spaces of its cities, especially in Washington, D.C. In L'Enfant's Legacy architect and scholar Michael Bednar explores the public spaces of the nation's capital, examining the context of the surrounding architecture and the roles of the spaces in the changing functional life of the city. Bednar examines the ways in which L'Enfant's innovative plan of 1791, along with later developments, symbolizes and encourages democratic freedoms and traditions. In the spaces of Capitol Square, citizens expect to encounter their government directly in a dignified setting, a symbolic public forum. On the White House grounds they expect to meet the president where he works and lives. At the National Mall - America's front lawn - citizens exercise their rights of assembly and free speech, as well as play football, eat lunch, and socialize.
Lenoir City (Images of America)
by Kate Clabough Joe SpenceJohn C. Calhoun, Southern statesman and vice president under Andrew Jackson, once said, "the Lenoir estate in Loudon County is the most princely property in Tennessee. It has all the picturesque environments and attractive surroundings of an English baronial estate." In 1890, the Lenoir estate became Lenoir City thanks to a group of forward-thinking businessmen from New York City and Knoxville who saw the value and potential of the property once given to Gen. William Lenoir in appreciation for his exemplary Revolutionary War service. Surrounded by the meandering Tennessee River, the town was the perfect setting for water-driven industries such as flour and cotton mills, barges, and ferries. Today Lenoir City is a growing town that offers residents and visitors abundant recreational, shopping, and dining venues. It is located in Loudon County, the "Lakeway to the Smokies."
Lenox (Images of America)
by Lenox Library AssociationAs he rode through mid-19th-century Lenox, Massachusetts, Dr. Oliver Wendell Holmes wrote, "Perfect almost to a miracle." Founded in 1767, Lenox had sent Gen. John Paterson riding to the Revolutionary War 75 years earlier. Named the Shire Town because of its central Berkshires location, Lenox was home to the county courts. In the east, the center of a bustling glassworks and ironworks industry was situated by the Housatonic River. In the west, rolling hills and sparkling waters drew the literary lights to the New England Lake District. When the county seat moved to Pittsfield, fears of a local economic decline were unfounded with the arrival of the Gilded Age millionaires, who built stately seasonal estates with the charmingly ironic nickname of cottage. The exodus of the millionaires saw Lenox reinvent itself as a cultural and educational center, with private schools and performing arts organizations, Tanglewood chief among them, located on former estates. Change may come to Lenox again, but one constant remains throughout these past 250 years: its scenic beauty.
Leonardo
by Holly BianchiLeonardo, one of Monmouth County's most picturesque seaside resorts, is portrayed in images that will fill the heart and lift the spirit. With some two hundred vintage photographs, Leonardo offers an overview of this beautiful beach town, which lies on the banks of the Sandy Hook Bay in central New Jersey. A tightly knit and friendly community, Leonardo has long been recognized as a haven for artists and writers. The town's sandy beaches and intriguing maritime history attract thousands of visitors every year.With a collection of early-twentieth-century to the recent past photographs and informative historical information, Leonardo explores the many features of a town that has become known as the "jewel in the crown." This history features images of Leonardo's celebrated sculptor and artist Donald DeLue, who created the sculpture The Rocket Thrower for the 1964-1965 New York World's Fair. Also seen are photographs of the Leonardo State Marina and the famous Conover Beacon Lighthouse. The historic Applegate Cemetery, where the legendary Mary Stillwell Applegate is buried, is pictured along with a description of its folklore tale.
LeRoy (Images of America)
by Lynne J. BelluscioLeRoy is best known as the "Birthplace of Jell-O," but few people know that in 1929 it had one of the finest private airports in the United States and was home to Amelia Earhart's airplane, the Friendship. In the 19th century, LeRoy was known for Igham University, one of the first colleges for women and the first to grant a four-year degree. First settled in 1797, LeRoy has produced patent medicines, salt, limestone, dynamite, plows, agricultural commodities, stoves, organs, insulators, and a myriad of other products. Located on the eastern edge of Genesee County and 30 miles southwest of Rochester, LeRoy originally depended on water power from the Oatka Creek and was soon serviced by several railroads. It was also a station on the Underground Railroad.
Les Aventures de Tamarita Rachel
by Andrea Gardiner Morgane RaignaultÉloges pour les récits d'Andrea Gardiner : « Ce qui ressort avec clarté, c'est la détermination d'Andrea de faire la différence. » Life and Work Magazine, février 2013 « Il est difficile de déposer ce livre... C'est l'histoire fascinante et inspirante d'une véritable aventurière. » Jeff Lucas, auteur, orateur, animateur « C'est un livre fantastique à que je conseillerais de lire à toute personne ayant soif d'humanité... Une fois que vous aurez commencé à lire ce livre, vous n'aurez plus jamaism envie de le reposer. » Woman Alive Bookclub Éloge pour « Les aventures de Tamarita Rachel » : « Andrea est une missionnaire médicale en Équateur. Les enfants adoreront les aventures décrites dans ce livre, mais ils apprendront aussi à quel point la vie est différente pour les enfants grandissant dans des pays plus pauvres. C'est une introduction bien pensée aux problèmes auxquels sont confrontés de tels enfants et un avant-goût sensible du parrainage des enfants. » Jennifer Rees Larcombe, auteur, oratrice
LeSourdsville Lake Amusement Park
by Scott E. FowlerLeSourdsville Lake, also known as Americana Amusement Park by a generation of visitors, was a popular recreational park for many decades despite being located within 15 miles of Kings Island, one of the premier theme parks in the country. Emphasis on providing quality food and personalized catering enabled the park to host hundreds of annual company picnics, high school proms, and family reunions. The park's success was maintained by featuring such classic rides as the Electric Rainbow and the Whip and the Screechin' Eagle and Serpent roller coasters, while the Stardust Gardens provided quality entertainment ranging from the best of the big bands to the greatest music and television stars of the 1960s. Families visited "the Lake" as religiously as they drove the same route to work every day.
Lessons from the Land of Pork Scratchings
by Greg GutfeldA stressed-out New York men's magazine editor gets posted to the UK and realises happiness is more easily achieved by adopting the British attitude to life - expecting the worst and going to the pub.
Lessons in Excellence from Charlie Trotter (Lessons from Charlie Trotter)
by Paul Clarke Geoffrey SmartCharlie Trotter's Chicago restaurant is not only one of the premiere eating experiences in America, it serves also as the model of a thriving business whose cutting-edge approach to management is setting new standards for quality, efficiency, and profitability. In fact, people in just about any field can learn from Charlie's methods. For this breakthrough business guide, journalist Paul Clarke conducted in-depth interviews with Charlie and his associates, distilling invaluable lessons for entrepreneurs and hospitality professionals who are committed to creating highly respected and innovative businesses. Anyone who wants to improve their business will be sure to learn something new from this Midwestern dynamo.From the Hardcover edition.
Let Our Fame Be Great: Journeys Among the Defiant People of the Caucasus
by Oliver BulloughThe jagged peaks of the Caucasus Mountains have hosted a rich history of diverse nations, valuable trade, and incessant warfare. But today the region is best known for atrocities in Chechnya and the 2008 war between Russia and Georgia. In Let Our Fame Be Great, journalist and Russian expert Oliver Bullough explores the fascinating cultural crossroads of the Caucasus, where Europe, Asia, and the Middle East intersect. Traveling through its history, Bullough tracks down the nations dispersed by the region’s last two hundred years of brutal warfare. Filled with a compelling mix of archival research and oral history, Let Our Fame Be Great recounts the tenacious survival of peoples who have been relentlessly invaded and persecuted and yet woefully overlooked.
Let Them Eat Pancakes: One Man's Personal Revolution in the City of Light
by Craig CarlsonA second helping of tales on the joys and challenges of working, eating, and loving in France from the New York Times bestselling author of Pancakes in Paris.Craig Carlson set out to do the impossible: open the first American diner in Paris. Despite never having owned his own business before—let alone a restaurant, the riskiest business of all—Craig chose to open his diner in a foreign country, with a foreign language that also happens to be the culinary capital of the world. While facing enormous obstacles, whether its finding cooks who can navigate the impossibly petite kitchen (and create delicious roast Turkey for their Thanksgiving Special to boot), finding &“exotic&” ingredients like bacon, breakfast sausage, and bagels, and dealing with constant strikes, demonstrations, and Kafkaesque French bureaucracy, Craig and his diner, Breakfast in America, went on to be a great success—especially with the French. By turns hilarious and provocative, Craig takes us hunting for snails with his French mother-in-law and invites us to share the table when he treats his elegant nonagrian neighbor to her first-ever cheeseburger. We encounter a customer at his diner who, as a self-proclaimed anarchist, tries to stiff his bill, saying it&’s his right to &“dine and dash.&” We navigate Draconian labor laws where bad employees can&’t be fired (even for theft) and battle antiquated French bureaucracy dating back to Napoleon. When Craig finds love, he and his debonair French cheri find themselves battling the most unlikely of foes—the notorious Pigeon Man—for their sanity, never mind peace and romance, in their little corner of Paris. For all those who love stories of adventure, delicious food, and over-coming the odds, Let Them Eat Pancakes will satisfy your appetite and leave you wanting even more.
Let Them Eat Shrimp: The Tragic Disappearance of the Rainforests of the Sea
by Kennedy WarneWhat's the connection between a platter of jumbo shrimp at your local restaurant and murdered fishermen in Honduras, impoverished women in Ecuador, and disastrous hurricanes along America's Gulf coast? Mangroves. Many people have never heard of these salt-water forests, but for those who depend on their riches, mangroves are indispensable. They are natural storm barriers, home to innumerable exotic creatures--from crabeating vipers to man-eating tigers--and provide food and livelihoods to millions of coastal dwellers. Now they are being destroyed to make way for shrimp farming and other coastal development. For those who stand in the way of these industries, the consequences can be deadly. In Let Them Eat Shrimp, Kennedy Warne takes readers into the muddy battle zone that is the mangrove forest. A tangle of snaking roots and twisted trunks, mangroves are often dismissed as foul wastelands. In fact, they are supermarkets of the sea, providing shellfish, crabs, honey, timber, and charcoal to coastal communities from Florida to South America to New Zealand. Generations have built their lives around mangroves and consider these swamps sacred. To shrimp farmers and land developers, mangroves simply represent a good investment. The tidal land on which they stand often has no title, so with a nod and wink from a compliant official, it can be turned from a public resource to a private possession. The forests are bulldozed, their traditional users dispossessed. The true price of shrimp farming and other coastal development has gone largely unheralded in the U.S. media. A longtime journalist, Warne now captures the insatiability of these industries and the magic of the mangroves. His vivid account will make every reader pause before ordering the shrimp.
Let's Celebrate Columbus Day (Holidays & Heros)
by Barbara deRubertisThis is the story of the famous explorer Christopher Columbus, beginning with his childhood dream of being a sailor. A courageous, determined, and sometimes greedy man, his many voyages never brought him the riches or land he sought, but what he did find was more important than he ever could have imagined.
Let’s Go Adventuring: 25 Exciting Trips around India
by Supriya SehgalMisty mountains and secret forest trails Roadside dentists with terrible teeth Gods with permission to bunk school Chutneys made from red ants Battles fought in the skyJoin Supriya Sehgal as she tumbles down a frothy river on a raft, swooshes through the snowy slopes of a mountain, visits a spooky shrine, tastes an unusual dish, crosses a bridge made of roots and discovers a whole bunch of delightful things to see, do and experience around India. Filled with quirky illustrations, activities, travel tips, fabulous facts and travel stories more essential than anything in your bags, Let’s Go Adventuring is perfectly packed for history hunters, nature nomads and every other kind of explorer!
Let's Go Berlin, Prague & Budapest
by Harvard Student Agencies, Inc.Welcome to Europe's new capitals of cool - Berlin, Prague, and Budapest. These central European cities are constantly in flux, so whether traveling for a week or a semester, prepare for a brush with the edgiest of avant-garde art, film, music, and student life. Let's Go has picked out the most comfortable, affordable accommodations - in districts that tourists haven't even heard of - and uncovered the best hole-in-the-wall spots to feed a craving for wurst or goulash. For travelers who are planning a more extensive tour of Central and Eastern Europe, Berlin, Prague, and Budapest are the perfect launching pads for the trip - and Let's Go will help them get started.
Let's Go Boston
by Harvard Student Agencies, Inc.Ask any Boston native, and they'll all tell you the same thing: Bahston rahks. That pride and love is alive in Let's Go Boston, the only travel guide brought to you by the students who know Boston best. Let's Go balances the historic and the modern with panache, taking you down cobblestone streets, up the Freedom Trail, and right to Fenway's cheapest seats. Our neighborhood-by-neighborhood organization means it's easy to find that perfect trattoria in the North End or the boutique you've been dying to visit on Newbury Street. Whether you're looking to grab a cold Sam Adams or a midday picnic in the Common, we've got you covered.
Let's Go Budget Amsterdam
by Harvard Student Agencies, Inc.Let's Go Budget Amsterdam is a budget traveler's ticket to getting the most out of a trip to Amsterdam-without breaking the bank. Whether you want to finally see Sunflowers in person at the Van Gogh Museum, sample the fare at one of the city's world-famous coffeeshops, or partake in Leidseplein's hopping bar scene, this slim, easy-to-carry guide is packed with dollar-saving information to help you make every penny count. Let's Go Budget Amsterdam also includes neighborhood maps to help you get oriented, plus eight pages' worth of color photos to whet your appetite for sightseeing. From how to get discount tickets for museums, performances, and public transportation to where to find cheap eats and affordable accommodations, Let's Go Budget Amsterdam has got you covered-and it's small enough to fit in your back pocket.Let's Go Budget Guides are for travelers who want to spend less but have more fun, students with more time than money, and anyone who appreciates a good deal. Let's Go Budget guides are written by Harvard student researchers. And who better than a starving student to figure out how to stretch a budget-and discover what's free and fun along the way?