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Amazon FBA: Guía Para Principiantes
by Adidas WilsonCómo funciona: Buscas productos y los envías a Amazon. Ellos, a su vez, almacenan los productos en sus almacenes. Los productos son inventariados y luego clasificados. Si un artículo se daña en el almacén, Amazon te pagará el precio completo. Cuando un comprador pide su producto en Amazon, la transacción será manejada por Amazon (el proceso es automatizado). Amazon empaqueta el artículo y lo envía a su cliente. También hacen un seguimiento después de que el producto ha sido entregado para asegurarse de que el cliente esté satisfecho.
Amazon FBA Guida per principianti
by Adidas WilsonFBA è l'acronimo di Fulfilled di Amazon. Quando entri nel programma Amazon FBA, tutto il duro lavoro viene svolto da Amazon. Come funziona: fornisci prodotti e li invii ad Amazon. A loro volta, immagazzinano i prodotti nei loro magazzini. I prodotti vengono immagazzinati e ordinati. Se un articolo si danneggia, Amazon ti pagherà l'intero prezzo. Quando un acquirente ordina il tuo prodotto su Amazon, la transazione verrà gestita da Amazon (il processo è automatizzato). Amazon confeziona l'articolo e lo spedisce al tuo cliente. Sono responsabili inoltre delle fasi dopo la consegna del prodotto, per assicurarsi che il cliente sia soddisfatto.
Amazon Fire Phone: The Missing Manual
by Preston GrallaUnleash the powers of the Amazon Fire phone with help from technology guru Preston Gralla. Through clear instructions and savvy advice, this fast-paced, engaging guide shows you how to make the most of Fire phone's innovative features--including Firefly, Dynamic Perspective, one-handed gestures, and integration with Amazon Prime.The important stuff you need to know:Gain control with Dynamic Perspective. Tilt your phone to scroll, move your head to play games, and explore maps in 3D.Take pictures further. Capture high-res, panoramic, and moving (lenticular) photos. Shoot HD video, too.Shop with ease. Use Firefly to identify music, videos, and other items, and go straight to the product's Amazon page.Get the apps you want. Load up on games and apps for productivity, health and fitness, and social networking from Amazon's Appstore.Solve problems right away. Get live tech support from Amazon via video chat with the Mayday help feature.Carry the Cloud in your hand. Access Prime Instant Video, your Kindle library, and your uploaded photos and videos.
Amazon für Entscheider: Strategieentwicklung, Implementierung und Fallstudien für Hersteller und Händler
by Christian Stummeyer Benno KöberDieses Buch unterstützt Hersteller und Händler, die für sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erläutern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden können. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die nötige Aufmerksamkeit. Dies gilt nicht nur für den B2C-Markt, sondern auch im B2B-Umfeld, für das das Unternehmen aus Seattle unter Amazon Business die Möglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie „Amazon – ja oder nein?“ oder „Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?“ sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite über relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten.Die ThemenAmazon verstehen und passgenaue Strategien entwickelnExemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B)Optimierung der ProduktdetailseitenEinsatz von Amazon Sponsored AdsProduktbewertungen auf AmazonGesetzliche Anforderungen und Amazon-RichtlinienLogistikkompetenz als wesentlicher TreiberProdukt- und Markenschutz auf AmazonAmazon Readiness: Prozesse, Systeme und Organisation für Profitabilität und SkalierbarkeitDas Ökosystem rund um AmazonB2B- und B2C-Fallstudien„Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen für Handel und Industrie. Deshalb kommt „Amazon für Entscheider“ zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Möglichkeiten gleichermaßen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjähriger Erfahrung schärfen den Blick auf Amazon.“Jochen Krisch, excitingcommerce.deAus dem InhaltTEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELNAmazons Masterplan (Christian Stummeyer)Das Prinzip Amazon (Benno Köber)Der E-Commerce-Treiberbaum beim Vertrieb über den Amazon Marketplace (Christian Stummeyer)Entwicklung einer Amazon-Strategie (Ralph Ch. Hübner)Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hübner)TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIERENOptimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszyński)Strategische Grundlagen für den Einsatz von Amazon Sponsored Ads (Adrian Jaroszyński)Produktbewertungen auf Amazon: Relevanz und Handlungsfelder für Unternehmen (Christian Driehaus)Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf über den Amazon Marketplace (Sabine Heukrodt-Bauer)Logistik als wesentlicher Treiber des Erfolgs für und mit Amazon (Oliver Lucas)Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel)Fulfillment by Amazon (Benno Köber)Amazon Business für den B2B-Markt (Lennart Paul)Produkt und Markenschutz auf Amazon (Jochen Schäfer)Das Ökosystem rund um Amazon (Benno Köber)TEIL III. FALLSTUDIENVom Amazon Pure Player zum Multi-Channel: Fahrradzubehör von AARON (Hans Mina) Selle
Amazon Hacks
by Paul BauschAmazon Hacks is a collection of real-world tips, tricks, and full-scale solutions to practical uses of Amazon.com and the Amazon Web Services API . The book offers a variety of interesting ways for power users to get the most out of Amazon and its community, for Associates to hone their recommendations for better linking and more referral fees, for researchers to mine the enormous amount of information in Amazon's data store, and for developers to integrate Amazon Web Services into their applications and se
Amazon Hacks
by Paul BauschAmazon Hacks is a collection of tips and tools for getting the most out of Amazon.com, whether you're an avid Amazon shopper, Amazon Associate developing your online storefront and honing your recommendations for better linking and more referral fees, seller listing your own products for sale on Amazon.com, or a programmer building your own application on the foundation provided by the rich Amazon Web Services API. Shoppers will learn how to make the most of Amazon.com's deep functionality and become part of the Amazon community, maintain wishlists, tune recommendations, "share the love" with friends and family, etc. Amazon Associates will find tips for how best to list their titles, how to promote their offerings by fine tuning search criteria and related titles information, and even how to make their store fronts more attractive. And the real power users will use the Amazon API to build Amazon-enabled applications, create store fronts and populate them with items to be picked, packed and shipped by Amazon. And just about anyone can become a seller on Amazon.com, listing items, deciding on pricing, and fulfilling orders for products new and used.
Amazon HQ2
by Ben Cook James K. SebeniusAmazon's failed bid for a second headquarters location ("HQ2") in Long Island City, New York offers many lessons for negotiators looking to avoid similar high-profile defeats in strategically important deals. The company's project - which promised to bring billions of dollars in net new tax revenue and thousands of jobs to the city - initially enjoyed widespread support on the ground, alongside vocal advocacy from political elites at the state and local level. But after the proposal was announced, a relatively small cohort of passionate opponents organized to pressure a key set of lawmakers into opposing the deal, ultimately leading the company to withdraw its offer. Amazon's HQ2 derailment at the hands of these well-organized activists, and its failure to mobilize its broad base of support in useful ways, mark a striking example of the potential pitfalls dealmakers face when negotiating large-scale projects in the public eye.
Amazon in 2017
by Sunil GuptaBy 2015, Amazon had become one of the world's largest e-commerce players with nearly $90 billion in annual sales. Although its profitability had been uneven in the 20 years since its inception, its stock price had risen almost 24,000% since the company went public. During this time Amazon has spread its business across a variety of products and services that some see as unrelated. Was Amazon spreading itself too thin or were its investments positioning the company for the future?
Amazon in 2019
by Sunil GuptaAmazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?
Amazon in 2020
by Sunil GuptaAmazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?
Amazon in 2021
by Sunil Gupta Margaret L. RodriguezAmazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?
Amazon in China and India
by Kairavi Dey Krishna G. PalepuAmazon has been unsuccessful in its efforts to develop a business in China. Even though Amazon was an early entrant into China's e-commerce space, its domestic rivals, especially Alibaba, created innovative business models uniquely suited for the conditions in China. Amazon's failure to adapt to the local conditions in China ultimately led to its exit from the country. Determined to learn lessons from this experience as it developed its business in India, Amazon made a number of innovations in its business model in India. By 2020, Amazon established a strong presence in India. However, the company faces a number of challenges because of changes in regulation that challenge its hybrid business model of both being a seller of its own goods and a marketplace for third party sellers, the rise of strong local rivals, and its own ambition to expand beyond top tier cities and upper middle class customers in India.
Amazon in Fashion
by Benjamin Weinstock Gabriel Ellsworth John R. WellsAccording to many analysts and industry observes, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon's apparel was made by third party retailers on its platform, but Amazon had been working to build its own fashion retail skills for more than 15 years, and had made a number of acquisitions to this end. Having failed to convince leading brands to sell on Amazon, the company had also launched several private label lines to boost its presence in fashion apparel. However, in 2017, it had finally convinced leading brand Nike to sell direct on its platform. President of Amazon Fashion since June 2017, Christine M. Beauchamp (Harvard Business School MBA, 1997) was contemplating next steps. Meanwhile, leading online and fast-fashion specialists such as ASOS in the UK and Inditex in Spain did not appear to have much to be concerned about. However, many traditional fashion retailers, struggling to build effective multi-channels strategies, were facing slow growth and pressure on margins. Would 2018 mark the beginning of the demise of traditional fashion retailing? What role would the bricks and mortar channel in fashion retailing play in the future? What might the future look like for the fashion industry? And what role might Amazon play in it?
The Amazon Incubator: Grow Your Business or Hatch a New One
by Lesley HensellThe real story about how to be a successful seller on Amazon, from a leading consultant. Amazon is the most powerful business incubator in the history of the world. Unfortunately, where there is great opportunity, get-rich-quick schemes abound. Most available books about selling on Amazon peddle a dream that is unattainable for sellers. They promise riches at the cost of only five hours a week, or a long-term income for an initial investment of just $1,000.The Amazon Incubator is different. This book instead offers realistic, sustainable strategies for building a long-term, profitable business on Amazon. Whether sellers are burgeoning entrepreneurs or own the ecommerce channel at an established brand, they will benefit from the strategic thinking and in-depth Amazon know-how delivered in an easily digestible format. The reader will be guided through exercises to define their goals, determine their product set, and execute like a champ. The Amazon Incubator is written in short, easy-to-digest chapters that include case studies and real-world examples of Amazon seller success and failure. Readers will better identify with and understand the information when case studies are included. In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can easily be used as a tool for the reader to share with teammates and business associates.
Amazon Redshift Cookbook: Recipes for building modern data warehousing solutions
by Shruti Worlikar Thiyagarajan Arumugam Harshida Patel Eugene Kawamoto>pb/b/ph4/h4ulli/lili/lili/li/ulh4/h4p/pp/pp/ph4/h4ulli/lili/lili/lili/lili/lili/li/ulh4/h4p/p<
Amazon Shopper Panel: Paying Customers for Their Data
by Ayelet Israeli Eva AscarzaThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to discuss the power dynamics of online giants such as Amazon, Google, and Facebook.
Amazon Unbound
by Brad StoneFrom the bestselling author of The Everything Store, an unvarnished picture of Amazon&’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size and wealth. In less than ten years, Amazon has quintupled the size of its workforce and increased its valuation to well over a trillion dollars. Whereas Amazon used to sell only books, there is now little they don&’t sell, becoming the world&’s largest online retailer and pushing into other markets at warp speed. Between Amazon&’s forty subsidiaries - like Whole Foods Market, Amazon Studios in Hollywood, websites like Goodreads and IMDb, and Amazon Web Services cloud software unit, plus Bezos&’s purchase of the Washington Post - it&’s almost impossible to go a day without encountering their goods. Amazon provides us opportunities to shop, entertain, inform, communicate, store and, one day, maybe even travel to the moon. We live in a world run, supplied and controlled by Amazon. In Amazon Unbound, Stone offers the must-read follow-up to his bestseller The Everything Store, detailing the seismic changes that have taken place at Amazon over the past decade as it became one of the most powerful and feared companies in the global economy, led by one of the most powerful and feared leaders in business. He shows the acquisitions and innovations that have propelled Amazon&’s unprecedented growth, and the turn in public sentiment that criticises Amazon&’s monopolistic practices. As he charts the company&’s meteoric rise, Stone probes the evolution of Jeff Bezos - who started as a geeky entrepreneur but who transformed to become a fit, famed, disciplined billionaire, a man who runs Amazon with an iron fist but finds his personal life splashed over the tabloids.Definitive, timely and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn&’t imagine modern life without.
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
by Brad StoneFrom the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. <P><P>Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. <P><P>We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. <P><P>Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
Amazon Web Services
by Gary P. Pisano Liz Kind Robert S. HuckmanConsiders the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established technology giants, such as Google, Microsoft, and IBM. Students are asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS' variable pricing for developers and to determine where overlaps exist between Amazon's core retailing business and AWS. Students are also provided with an opportunity to discuss operational diversification and its limits within the AWS context.
AmazonFresh: Rekindling the Online Grocery Market
by Robin Yang Rory Mcdonald Clayton M. Christensen Ty HollingsworthMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessary to compete with brick-and-mortar supermarkets like Wal-Mart and Safeway and with new digital grocery startups. Now Amazon needs to decide on AmazonFresh's next step. Should the company continue refining its business model in Seattle or expand to another city? What factors should it take into account when planning its next move?
Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut
by James MarcusFive years at the epicenter of the dot.com juggernaut
Amazonia: Five Years at the Epienter of the Dot.com Juggernaut
by James MarcusIn a book that Ian Frazier has called "a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom," James Marcus, hired by Amazon.com in 1996- when the company was so small his e-mail address could be james@amazon.com-looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing "how it was to be in the right place (Seattle) at the right time (the 90s)" (Chicago Reader), Marcus offers a ringside seat on everything from his first interview with Jeff Bezos to the company's bizarre, Nordic-style retreats, creating what Jonathan Raban calls "an utterly beguiling book." For this first paperback edition, Marcus has added a new afterword with further reflections on his Amazon experience.In the tradition of the most noteworthy and entertaining memoirs of recent years, Marcus offers us a modern-day fable, "a clear-eyed, first-person account, rife with digressions on the larger cultural meaning throughout" (Henry Alford, Newsday).
Amazon's Dirty Little Secrets: How to Use the Power of Others to Market and Sell for You
by Greg JamesonMany people believe that Amazon&’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon&’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. &“Amazon&’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon&’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.P – Plenty of trafficO – Offer something for freeW – Win their trustE – Engaging experienceR – Request an action+ – additional tips & secretsAnyone engaged in Internet sales and marketing will benefit from the specific examples in this book.