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The March of Days: Optimistic Realism through the Seasons of Life
by Patricia M. BoyerAlthough Patricia M. Boyer won a scholarship to McMaster University with the highest mathematics marks in Ontario and graduated at age 19, literature and languages were her specialty. She first worked as a public librarian, next as a secondary school teacher, then as a newspaper editor. A community leader in arts and theatre, Patricia was devoted to human rights action in her local community and around the world, church work, drama, the education of children with disabilities, and music. Each week she wrote a newspaper column inspired by episodes in the world around her, both local and global. She rewarded readers through articles infused with learning from literature, astute sensibility to human psychology, and balanced insights on the tragedies and comedies of life’s passing parade. Patricia Boyer summed up her approach to life as "optimistic realism". This collection of the best of her celebrated columns, organized through the twelve months of the year or "the march of days", includes reflections on seasonal celebrations, changing atmospheres of nature, and calendar milestones in the human cycle. A number of these concise yet poignant writings will move many readers with nostalgia as they evoke the happy events and tragic developments of the Sixties and Seventies. All of them, however, convey the wisdom of a woman whose message of optimistic realism endures like a timeless guide to living a satisfying life in the real world today.
One of Us: The Story of a Massacre in Norway—and Its Aftermath
by Åsne SeierstadOne of The New York Times Book Review's Ten Best Books of 2015 and a New York Times bestseller, and now the basis for the Netflix film 22 July, from acclaimed filmmaker Paul Greengrass Widely acclaimed as a masterpiece, Åsne Seierstad’s One of Us is essential reading for a time when mass killings are so grimly frequent. On July 22, 2011, Anders Behring Breivik detonated a bomb outside the Norwegian prime minister's office in central Oslo, killing eight people. He then proceeded to a youth camp on the wooded island of Utøya, where he killed sixty-nine more, most of them teenage members of the country's governing Labour Party. In One of Us, the journalist Åsne Seierstad tells the story of this terrible day and its reverberations. How did Breivik, a gifted child from an affluent neighborhood in Oslo, become Europe's most reviled terrorist? How did he accomplish an astonishing one-man murder spree? And how did a famously peaceful and prosperous country cope with the slaughter of so many of its young? As in her international bestseller The Bookseller of Kabul, Seierstad excels at the vivid portraiture of lives under stress. She delves deep into Breivik's childhood, showing how a hip-hop and graffiti aficionado became a right-wing activist, a successful entrepreneur, and then an Internet game addict and self-styled master warrior who believed he could save Europe from the threat of Islam and multiculturalism. She writes with equal intimacy about Breivik's victims, tracing their political awakenings, teenage flirtations and hopes, and ill-fated journeys to the island. By the time Seierstad reaches Utøya and relates what happened there, we know both the killer and those he will kill. In the book's final act, Seierstad describes Breivik's tumultuous public trial. As Breivik took the stand and articulated his ideas, an entire country debated whether he should be deemed insane, and asked why a devastating sequence of police errors allowed one man to do so much harm.One of Us is at once a psychological study of violent extremism, a dramatic true crime procedural, and a compassionate inquiry into how a privileged society copes with homegrown evil. Lauded in Scandinavia for its literary merit and moral poise, One of Us is the true story of one of our age's most tragic events.
Blockchain and Smart-Contract Technologies for Innovative Applications
by Nour El Madhoun Ioanna Dionysiou Emmanuel BertinThis book is an in-depth exploration of blockchain and smart contracts technologies, systematically addressing their theoretical foundations while highlighting concrete applications in several key sectors. It begins by defining the fundamentals of blockchain and smart contracts, then ventures into the legal domain, analyzing the implications of automated contracts from both backend and frontend perspectives. A particular focus is placed on a sustainable design for cryptocurrencies, anticipating the principles and expectations of the future. The book then provides a detailed taxonomy of blockchain's financial applications, while also examining its role in managing scientific workflows. The fascinating world of NFTs is also explored, from the tokenization of fine arts to innovative event ticketing systems. The convergence between ontologies and blockchain technology is then highlighted, followed by an in-depth assessment of the implications of this technology in the telecommunicationssector, including a SWOT analysis of next-generation cellular networks. Written by academic researchers and industry experts, this book offers a complete and nuanced perspective on the transformational potential of blockchain.
Discovering Public Relations: An Introduction to Creative and Strategic Practices
by Karen FrebergDiscovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Discovering Public Relations: An Introduction to Creative and Strategic Practices
by Karen FrebergDiscovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Exploring Mass Communication: Connecting with the World of Media
by Vincent F. FilakExploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Exploring Mass Communication: Connecting with the World of Media
by Vincent F. FilakExploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
The Intercultural Communication Playbook
by Teri Kwal Gamble Michael W. Gamble Xiaowen GuanFeaturing a three-prong approach on culture, communication, and creative problem solving, The Intercultural Communication Playbook, with its unique, user-friendly layout and presentation, highlights how active, imaginative, and productive problem-solving methods can transform the way students understand intercultural communication. This framework from authors Teri Kwal Gamble, Michael W. Gamble, and Xiaowen Guan guides learners to understand their intercultural identity, broaden their worldview, and successfully improve their communication in real-world settings. Each chapter features exercises that encourage students to diversify their everyday thinking, individually examine their personal preferences, eliminate mental barriers, and discover innovative solutions to intercultural communication challenges. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
The Intercultural Communication Playbook
by Teri Kwal Gamble Michael W. Gamble Xiaowen GuanFeaturing a three-prong approach on culture, communication, and creative problem solving, The Intercultural Communication Playbook, with its unique, user-friendly layout and presentation, highlights how active, imaginative, and productive problem-solving methods can transform the way students understand intercultural communication. This framework from authors Teri Kwal Gamble, Michael W. Gamble, and Xiaowen Guan guides learners to understand their intercultural identity, broaden their worldview, and successfully improve their communication in real-world settings. Each chapter features exercises that encourage students to diversify their everyday thinking, individually examine their personal preferences, eliminate mental barriers, and discover innovative solutions to intercultural communication challenges. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introducing Communication Research: Paths of Inquiry
by Donald TreadwellIntroducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introducing Communication Research: Paths of Inquiry
by Donald TreadwellIntroducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introduction to Human Communication: Perception, Meaning, and Identity
by Susan R. Beauchamp Stanley J. BaranNow published by Sage Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introduction to Human Communication: Perception, Meaning, and Identity
by Susan R. Beauchamp Stanley J. BaranNow published by Sage Introduction to Human Communication, Third Edition, offers a comprehensive and balanced survey of the discipline. Susan R. Beauchamp and Stanley J. Baran show students how central successful communication is to gaining effective control over perception, meaning making, and identity. After walking students through the basics of communication theory and research, they provide tools to help students become more competent, confident, employable, and ethical communicators. A diverse array of real-world examples and practical pedagogical tools help students apply what they′ve learned to a wide variety of communication contexts, including mass and digital communication, media literacy, health communication, interpersonal communication, organizational communication, and intercultural communication. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Negotiation: Creating Agreements in Business and Life
by Brad Winn Marc SokolNegotiation is much more than making a deal; it′s a life skill. Negotiation: Creating Agreements in Business and Life explores the theory and practice of negotiation while unpacking how to develop the head, heart, hand, and stomach of a successful negotiator. Authors Brad Winn and Marc Sokol frame negotiation as a dynamic, creative process that can produce lasting positive results for all parties involved. Practical applications, role-play exercises, and cases provide students with ample opportunities to sharpen their negotiation skills to become confident, capable negotiators in the workplace and in everyday life. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Negotiation: Creating Agreements in Business and Life
by Brad Winn Marc SokolNegotiation is much more than making a deal; it′s a life skill. Negotiation: Creating Agreements in Business and Life explores the theory and practice of negotiation while unpacking how to develop the head, heart, hand, and stomach of a successful negotiator. Authors Brad Winn and Marc Sokol frame negotiation as a dynamic, creative process that can produce lasting positive results for all parties involved. Practical applications, role-play exercises, and cases provide students with ample opportunities to sharpen their negotiation skills to become confident, capable negotiators in the workplace and in everyday life. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
The Rhetorical Power of Popular Culture: Considering Mediated Texts
by Deanna D. Sellnow Thomas G. EndresCan television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
The Rhetorical Power of Popular Culture: Considering Mediated Texts
by Deanna D. Sellnow Thomas G. EndresCan television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.
思辩 纵横 Developing Advanced Proficiency in Chinese through Debate
by ShuPei Wang Yina Ma Patterson Lin GuoDeveloping Advanced Proficiency in Chinese through Debate provides lesson plans for holding high-level debates in the classroom. The lesson plans in this textbook were created based on the standards of the Oral Proficiency Interview held by the American Council on the Teaching of Foreign Languages. These lesson plans train students in advanced language tasks such as giving thorough descriptions and narrations, comparing abstract concepts, and establishing hypotheses. The lesson plans in this textbook will train students in dialectical thinking and give them opportunities to improve their ability to summarize, make inductions, and contrast hypotheses. The debate topics of each lesson plan emphasize areas that are familiar to the lives and interests of Western students while still allowing them to engage with differences between Chinese and Western culture. The lesson plans address a wide range of topics, such as employment, financial management, psychoactive drugs, and artificial intelligence. Furthermore, every lesson plan includes material to help students practice listening and contains lesson-specific vocabulary, discussion questions, debate prompts, debate tactics, and grammar practices. Accompanying e-resources are available at https://advancedchinese.byu.edu/. This book is suitable for students who have acquired high levels of proficiency in Chinese or who have taken at least three years of college level study of Chinese as their second language. Teachers will also be able to use the structure of the lesson plans in this textbook to assist them as they design assessments for their students.
10 Steps to Creating an Infographic: A Practical Guide for Non-designers
by Stephanie B. WilkersonThis book provides step-by-step guidance for developing high-quality infographics. Practical in its approach, 10 Steps to Creating an Infographic: A Practical Guide for Non-designers outlines a user-friendly process for developing infographics with a clearly defined purpose and powerful message. The book’s "how-to" approach makes infographic creation accessible for anyone who doesn’t have a background in graphic design or a budget for a graphic designer. Author Stephanie B. Wilkerson breaks down the complex task into a series of steps and models each step through a book-long example of the evolution of an infographic. Through this, and other examples presented throughout the book, readers will learn about infographic best practices and tips, as well guidance for avoiding design pitfalls.
10 Steps to Creating an Infographic: A Practical Guide for Non-designers
by Stephanie WilkersonThis book provides step-by-step guidance for developing high-quality infographics. Practical in its approach, 10 Steps to Creating an Infographic: A Practical Guide for Non-designers outlines a user-friendly process for developing infographics with a clearly defined purpose and powerful message. The book’s "how-to" approach makes infographic creation accessible for anyone who doesn’t have a background in graphic design or a budget for a graphic designer. Author Stephanie B. Wilkerson breaks down the complex task into a series of steps and models each step through a book-long example of the evolution of an infographic. Through this, and other examples presented throughout the book, readers will learn about infographic best practices and tips, as well guidance for avoiding design pitfalls.
100 Years of Radio in South Africa, Volume 1: South African Radio Stations and Broadcasters Then & Now
by Sisanda Nkoala Gilbert MotsaathebeThe book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution by providing the following: a historical account of the development of the sector, an in-depth look at some of the key people and institutions that have shaped the sector, and a critique of the medium’s role in community-building and culture making among others. While the book will provide relevant theoretical frameworks, it also aims to include the voices of media practitioners who can reflect on the importance of this medium from a more realistic perspective. Volume 1 focuses on South African radio stations and broadcasters in the past and present.
100 Years of Radio in South Africa, Volume 2: Community Radio, Digital Radio and the Future of Radio in South Africa
by Sisanda Nkoala Gilbert MotsaathebeThe book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution focusing on a critique of the medium’s role in community-building and culture making among others. While the book will provide relevant theoretical frameworks, it also aims to include the voices of media practitioners who can reflect on the importance of this medium from a more realistic perspective. Volume 2 focuses on the impact of digitization on radio in South Africa, and considers the future of radio in South Africa.
250+ Best Practices for B2B Marketing Success
by Alexander KeslerMASTER B2B MARKETING WITH AN EXTENSIVE HOW-TO GUIDE PACKED WITH OVER 250 VALUABLE STRATEGIES250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits.250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign&’s end. Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom. If you are a digital marketing or business leader who grapples with the problems and challenges of today&’s multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.
2nd International Congress of Electrical and Computer Engineering (EAI/Springer Innovations in Communication and Computing)
by Muhammet Nuri SeymanThis proceedings presents the papers included in the 2nd International Congress of Electrical and Computer Engineering (ICECENG), which took place in Bandirma, Turkey, 22-25 November 2023. The conference aims to bring together researchers, developers, and students in computing, technology trends, artificial intelligence, and security who are interested in studying the application of formal methods to the construction and analysis of models describing technological processes at both micro and macro levels. ICECENG’23 also aims to provide a platform for discussing the issues, challenges, opportunities, and findings of computer engineering research. The conference seeks to provide some answers and explore the processes, actions, challenges, and outcomes of learning and teaching.
4th International Conference on Electronics and Signal Processing: ICESP 2023 (Signals and Communication Technology)
by Seokwon YeomThis book presents the proceedings of the 4th International Conference on Electronics and Signal Processing (ICESP 2023), which was held in Macau, China during January 13-15, 2023. The book consists of contributions from various authors from both academia and industry, focusing on a diverse aspect of signal processing and information communication systems. The published papers suggest cutting-edge solutions that contribute to the quest for the future applications and communicating systems. The book is a useful reference to research students, research fellows, and scientists and engineers in the corresponding fields.