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Designed to Perform: An Illustrated Guide to Delivering Energy Efficient Homes
by Tom DollardHow do we ensure sustainable buildings perform as intended? The performance gap between predicted and actual energy use in new homes has been identified as key problem by government and industry experts. This updated edition is an illustrated practical design guide to delivering better energy performance in all types of new build homes. It introduces readers to the concept of the performance gap and highlights clear issues and solutions to help architects improve their detailing at design stage. The book: Features annotated details with photos taken from live construction sites Includes accessible practical guidance for busy practitioners Raises construction quality and performance of new homes Promotes the case for more architect supervision throughout the construction process A new chapter features innovative low carbon building methods, including hempcrete blocks, clay blocks and straw bale. All information has been updated to reflect the latest data with fresh details and technologies.
Designed to Perform: An Illustrated Guide to Providing Energy Efficient Homes
by Tom DollardThis book is an illustrated practical design guide to delivering better energy performance in all types of new build homes. It takes the form of an annotated details book, with photos taken from live construction sites, with the content based around diagrams, drawings and photos by the author, which demonstrates valuable best practice knowledge and advice. Chapter 1 is an introduction to the performance gap and the quality of design and construction in new build homes, explaining the typical construction sequence of homebuilding, and highlights common issues that designers need to engage with. Chapters 2-7 look at each construction fabric in turn, including a series of detailed drawings, diagrams and photos illustrating the key elements of good design. Chapter 8 contains a checklist of all performance gap issues that designers need to look for. This book will provide valuable guidance to architects and designers on how to improve their detailing at construction stage, and therefore the overall quality of design and performance of new homes.
Designed to Sell: The Evolution of Modern Merchandising and Display (Routledge Research in Interior Design)
by Alessandra WoodDesigned to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.
DesignedUp: A designer’s guide on how to lead inside the tech industry
by Emma Carter"Carter’s new book, DesignedUp, is a useful guide for the modern design practitioner who sits at the intersection of the IT consultancy and agency world — someone who chooses to plot their own course across many companies’ diverse set of interests instead of being loyal to just one. In doing so, they have selected an exciting path that will bring them many heralded victories and challenging pitfalls, which Carter has aptly navigated over her impressive career. If you have been in the field for a while, I think you will find Carter’s book to be a refreshing antidote to any career doldrums you may have."— Dr. John Maeda, VP of Design and Artificial Intelligence, Microsoft "Designers have long asked for a ‘seat at the table.’ What Emma Carter has done is given them the roadmap to not only get that seat, but to redesign the table to fit what tech-driven organisations need to succeed today."— Jeff Gotthelf, Author "Lean UX" and "Sense & Respond" Are you struggling to get non-designers to understand the value of what you do? Tech companies and consultancies can feel like an inhospitable landscape for designers. Too often, design is seen as a ‘nice extra’, rather than an integral part of the process, and designers find their voice overshadowed by decision-makers who don’t understand or appreciate the power of design. DesignedUp will help you eliminate obstacles and become a design leader who can effectively influence everyone from engineers to C-level execs. By sharing perspectives, methods, frameworks and hero stories from global Tech & Design leaders, including Rebecca Parsons, CTO at Thoughtworks; Andreas Markdalen, Global Chief Creative Officer at frog; Lauren Pleydell-Pearce, Executive Creative Director at PwC UK, Dr. Andy Polaine, Ex-global Group Design Director at Fjord, the book shows you how to: Assess and harness your strengths Understand and communicate in the language of business and tech Develop your influencing skills to bring tech leads and stakeholders on board with design Present compelling design arguments that resonate with decision-makers Turn execs into design evangelists Spread the love for human-centred design far beyond your deliver
Designer Drafting And Visualizing For The Entertainment World
by Patricia Woodbridge Hal TineIn the second edition of Designer Drafting and Visualization for the Entertainment World, Patricia Woodbridge, a highly experienced art director of feature films and a long time teacher of scenic drafting and set design at the graduate level teams up with nationally-renowned scenic designer and SCAD professor Hal Tine to give you a dynamic glimpse into the world of designing for mainstream entertainment including theatre, film, tv, and corporate events. Drawing on designs from real Hollywood and Broadway blockbusters, this book provides you with the basic tools and principles of scenic drafting and rendering, beginning with pencil drafting and culminating with the latest information on CAD drafting, digital 3D modelling, digital and hand/digital rendering, and digital graphics for sets. Full of examples from all areas of entertainment, this book not only builds on basic principles of designer drafting to give you the most comprehensive knowledge on the subject, but also illuminates scenic career paths with insights from professional set design artists who discuss their education and varied career progressions.
The Designer Says : Quotes, Quips, and Words of Wisdom (Words Of Wisdom Ser.)
by Sara BaderWhether musing about the creative process, the merits of failure and criticism, or the challenges of keeping the studio lights on, designers make good, and opinionated, copy. The Designer Says, the follow-up to our best-selling The Architect Says, is a compendium of quotations from more than one hundred of history's leading practitioners. Quotes are paired on page spreads like guests at a dinner party. A designer from the nineteenth century might sit next to one working today or two contemporary designers may strike up a conversation. Listen in as they compliment, provoke, and one-up each other in this lively volume of insights.
The Designer's Dictionary of Type
by Sean AdamsA strikingly illustrated guide for graphic designers, teachers, and students of typography from the author of The Designer&’s Dictionary of Color. The Designer&’s Dictionary of Type follows in the footsteps of The Designer&’s Dictionary of Color, providing a vivid and highly accessible look at an even more important graphic design ingredient: typography. From classic fonts like Garamond and Helvetica to modern-day digital fonts like OCR-A and Keedy Sans, award-winning designer Sean Adams demystifies 48 major typefaces, describing their history, stylistic traits, and common application. Adams once again provides eye-catching illustrated examples, this time showcasing the beauty and expressiveness of typography, as employed by the world&’s greatest designers. Organized by serif, sans-serif, script, display, and digital typefaces, this book will be a vital guide for designers, teachers, or students looking to gain a foundational understanding of the art, practice, and history of typography.
Designers Don't Have Influences
by Austin HoweFeeling uninspired? If you're a creative professional-or just someone who'd like to be more creative in your work and daily life-look no further than Designers Don't Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe's elegant, incisive, and amusing essays are sure to appeal to a wide spectrum of readers. Howe chronicles the lives, philosophies, and work processes of leaders in disparate fields from art to spirituality and even ice hockey, many of whom have never before been profiled in print. Howe explores the creative process and conceptualization, delving into what to do when creativity is lacking. Graphic designers, industrial designers, architects, artists, advertising people, businesspeople, students, and anyone seeking inspiration will appreciate this much-anticipated sequel to Designers Don't Read, returning to it again and again for sparks of on-demand inspiration and innovation.
Designers Don't Read
by Austin Howe Fredrik AverinAustin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes "in the wonder and exuberance of someone who gets paid-by clients to do what he loves." Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there's a villain in these elegant, incisive, amusing, and inspiring essays, it's ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design "as a system, as a way of thinking, as almost a life style." Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear "a 10-year commitment to make everything we do for every client a gift." If this sounds like the designer is the client's factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don't Read is intended to function like a "daily devotional" for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don't Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don't Read's delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!
The Designer's Eye
by Brent C. BrolinThis imaginative book offers architecture students over a hundred examples of visual problem solving in architectural design. Photographs of actual buildings, paired with digitally manipulated images in 'before and after' comparisons, demonstrate the sorts of real-life situations that architectural design courses rarely teach students how to address, and show how designers can manipulate form and material to achieve desired effects: emphasizing or diminishing building elements, imposing visual order on a façade, or adding grace notes.
The Designer's Field Guide to Collaboration
by Caryn BrauseThe Designer’s Field Guide to Collaboration provides practitioners and students with the tools necessary to collaborate effectively with a wide variety of partners in an increasingly socially complex and technology-driven design environment. Beautifully illustrated with color images, the book draws on the expertise of top professionals in the allied fields of architecture, landscape architecture, engineering and construction management, and brings to bear research from diverse disciplines such as software development, organizational behavior, and outdoor leadership training. Chapters examine emerging and best practices for effective team building, structuring workflows, enhancing communication, managing conflict, and developing collective vision––all to ensure the highest standards of design excellence. Case studies detail and reflect on the collaborative processes used to create award-winning projects by Studio Gang, Perkins+Will, Tod Williams Billie Tsien Architects | Partners, Gensler, CDR Studio, Mahlum Architects, In.Site:Architecture, and Thornton Tomasetti’s Core Studio. The book also provides pragmatic ideas and formal exercises for brainstorming productively, evaluating ideas, communicating effectively, and offering feedback. By emphasizing the productive influence and creative possibilities of collaboration within the changing landscape of architectural production, the book proposes how these practices can be taught in architecture school and expanded in practice. In a changing world that presents increasingly complex challenges, optimizing these collaborative skills will prove not only necessary, but crucial to the process of creating advanced architecture.
The Designer's Guide to Business and Careers: How to Succeed on the Job or on Your Own
by Peg FaimonFind Your Niche and Be SuccessfulInside are the tools you need to get your design career off to a strong start–and maintain it for the long haul. Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are building a freelance business, or are starting your own firm, this book will give you the confidence and knowledge to create a successful and fulfilling career. You'll learn how to:Research different career paths in design and organize your job searchCraft an effective portfolio and master interview techniquesMaintain a professional image and network to ensure a consistent stream of paying projectsCollaborate effectively with clients, other designers and experts in other professions (like printers, writers, marketers and executives)Establish a freelance business, develop your in-house career or kick start your own firmStay fresh and move forward in the ever-changing world of graphic designIn addition, real-world advice from working designers and an interactive format will help you apply your new skills right away. The Designer's Guide to Business and Careers will give you everything you need to experience immediate success in your career.
The Designer's Guide to Business and Careers
by Peg FaimonFind Your Niche and Be SuccessfulInside are the tools you need to get your design career off to a strong start–and maintain it for the long haul. Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are building a freelance business, or are starting your own firm, this book will give you the confidence and knowledge to create a successful and fulfilling career. You'll learn how to:Research different career paths in design and organize your job searchCraft an effective portfolio and master interview techniquesMaintain a professional image and network to ensure a consistent stream of paying projectsCollaborate effectively with clients, other designers and experts in other professions (like printers, writers, marketers and executives)Establish a freelance business, develop your in-house career or kick start your own firmStay fresh and move forward in the ever-changing world of graphic designIn addition, real-world advice from working designers and an interactive format will help you apply your new skills right away. The Designer's Guide to Business and Careers will give you everything you need to experience immediate success in your career.
The Designer's Guide To Business And Careers
by Peg FaimonInside this comprehensive guide to basic business are the tools you need to get your design career off to a strong start-and maintain it for the long haul. From researching career paths, to crafting an effective portfolio, to ensuring a consistent stream of paying projects, here you'll find everything you need to experience immediate success in your career.
The Designer's Guide to Color Combinations
by Leslie CabargaIf you're from the "I don't know zip about color - but I know what I like" school of color theory, this book's for you. You won't find color wheels or lectures on color harmony here . . . just 500+ tried-and-true color combinations derived from actual design work - posters, packages, even giftware - created over the past century by designers, artists and color experts. You'll find historical color combinations from the Victorian period, Art Deco era, Far-out Sixties, Rave craze - plus current color combinations, such as limited color, "bad color" and much more. Even if you don't know what you're looking for, you'll know it when you see it here.It's not just what colors you use, but how you use them. That's why the color combinations in this book are arranged in simple, sample layouts rather than pages of out-of-context swatches. Complete with color formulas in CMYK, these layouts show you which colors work for backgrounds, borders, type, outlines, panels and small text, so you can easily adapt them to your designs.
The Designer's Guide to Color Combinations
by Leslie CabargaIf you're from the "I don't know zip about color - but I know what I like" school of color theory, this book's for you. You won't find color wheels or lectures on color harmony here . . . just 500+ tried-and-true color combinations derived from actual design work - posters, packages, even giftware - created over the past century by designers, artists and color experts. You'll find historical color combinations from the Victorian period, Art Deco era, Far-out Sixties, Rave craze - plus current color combinations, such as limited color, "bad color" and much more. Even if you don't know what you're looking for, you'll know it when you see it here.It's not just what colors you use, but how you use them. That's why the color combinations in this book are arranged in simple, sample layouts rather than pages of out-of-context swatches. Complete with color formulas in CMYK, these layouts show you which colors work for backgrounds, borders, type, outlines, panels and small text, so you can easily adapt them to your designs.
The Designer's Guide to Color Combinations
by Leslie CabargaIf you're from the "I don't know zip about color - but I know what I like" school of color theory, this book's for you. You won't find color wheels or lectures on color harmony here . . . just 500+ tried-and-true color combinations derived from actual design work - posters, packages, even giftware - created over the past century by designers, artists and color experts. You'll find historical color combinations from the Victorian period, Art Deco era, Far-out Sixties, Rave craze - plus current color combinations, such as limited color, "bad color" and much more. Even if you don't know what you're looking for, you'll know it when you see it here.It's not just what colors you use, but how you use them. That's why the color combinations in this book are arranged in simple, sample layouts rather than pages of out-of-context swatches. Complete with color formulas in CMYK, these layouts show you which colors work for backgrounds, borders, type, outlines, panels and small text, so you can easily adapt them to your designs.
The Designer's Guide to Doing Research
by Sally Augustin Cindy ColemanAn essential introduction to applying research for busy architects and designers The competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a project, time-constrained architects and designers need quick responses in the face of daily challenges. As a result, these professionals must-more than ever-rely on, and apply, readily accessible information culled from sound research to gain a competitive advantage. The Designer's Guide to Doing Research serves as an introductory guide on the general concepts and processes that define "good" research. Organized logically with the practical tools necessary to obtain research for all facets of the designer's workflow, this book offers: Material written in an accessible format specifically for practitioners Reliable content by experienced authors-a noted environmental psychologist and an interior design educator who is also a practitionerand writer Tools for planning, executing, and utilizing research presented in an easy-to-follow format along with case studies, sources, and applications Written for all practices and people concerned with the built environment, from architects and interior designers to facility managers, landscape architects, and urban planners, this book serves as an invaluable starting point for gathering and implementing research effectively.
Designer’s Guide to Lab Practice (Bio Design)
by Assia CrawfordThis book explores the growing field of bio-design through interdisciplinary creative practice. The volume illustrates a range of experimental working techniques while offering a foundational understanding of lab practice principles. The book highlights the myriad of opportunities presented by microorganisms that have reshaped the planet and made it habitable. The book provides an account of the creation of living materials from the point of view of an architectural design practitioner. The transition from traditional design practice to laboratory investigation is captured, highlighting strategies of creating partnerships across a range of fields. The book demonstrates laboratory methods and ways of investigating the development of living materials and celebrates the growing body of practitioners, scientists, activists and anthropologists who are reimagining new strategies for addressing contemporary environmental challenges. Designer's Guide to Lab Practice looks at ways in which integrating living components with needs of their own would not only help offset the environmental impact that we have on our planet but could also create a closer relationship with nature. It is a working manual as well as a guide to emerging practitioners seeking to transition into a field that is yet to be defined and that offers the promise of a new era of human habitat making as a direct response to the looming ecological crisis.
The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
by Ilise BenunDo what you love and make money!The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
The Designer's Guide To Marketing And Pricing
by Ilise Benun Peleg TopDo what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to:learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
The Designer's Guide to Marketing and Pricing
by Ilise Benun Peleg TopDo what you love and make money! The Designer's Guide to Marketing and Pricingwill answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
The Designer's Guide to Presenting Numbers, Figures, and Charts
by Sally Bigwood Melissa SporeNumbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information.The Designer's Guide to Presenting Numbers, Figures, and Charts brings together the guidelines established over the last forty years for making effective presentations of figures, tables, and graphs. Included are the straightforward steps designers and other professionals can take to make their tables and charts the most meaningful. The authors define and discuss a range of graph types, from simple bar and pie charts to contemporary "data visualizations," offering explanations of the intended application of each. Readers will learn when to use a table, when to use a chart, which chart is best to use, and how to make all numeric presentations as comprehensible as possible. Specific topics include: Rounding numbersTable constructionChart designGuidance on numbers and page layout Color Reference and demonstration tablesPresenting figures in PowerPointOrdering numbers for decision-makingMultiple comparisonsGridsAnd more Communicating information effectively is an increasingly important skill in the digital age. People find numbers persuasive, and well-executed visual presentations of information will influence more people and even shorten meetings. Complete with a glossary and helpful exercises, this guide offers everything needed to create more-effective presentations.
Designers' Shakespeare
by John Russell Brown Stephen Di BenedettoTheatre Design involves everything seen on stage: not only scenery but costumes, wigs, makeup, properties, lighting, sound, even the shape and material of the stage itself. Designers’ Shakespeare presents and analyses the work of a half-dozen leading practitioners of this specialist art. By focusing specifically on their Shakespearean work, it also offers a fresh, exciting perspective on some of the best-known drama of all time. Shakespeare’s plays offer an unusual range of opportunities to designers. As they were written for a theatre which gave no opportunity for scenic support or embellishment, designers are freed from any compulsion to imitate original practices. This has resulted in the extraordinarily diverse range of works presented in this volume, which considers among others the work of Josef Svoboda, Karl-Ernst Herrmann, Ming Cho Lee, Alison Chitty, Robert Wilson, Societas Raffaello Sanzio, Filter Theatre, Catherine Zuber, John Bury , Christopher Morley, Ralph Koltai and Sean Kenny. Designers’ Shakespeare joins Actors’ Shakespeare and Directors’ Shakespeare as essential reading for lovers of Shakespeare from theatre-goers and students to directors and theatre designers.
Designers Visionaries and Other Stories: A Collection of Sustainable Design Essays
by Jonathan ChapmanDesigners, Visionaries and Other Stories unpacks the complex and crucial debates surrounding sustainable design to deliver a compelling manifesto for change, at a time of looming ecological crisis, mounting environmental legislation and limited progress. This is a book about sustainable design, by the leading sustainable design thinkers, for creative practitioners, professionals, students and academics. This challenging work provides the reader with a rich resource of future visions, critical propositions, creative ideas and design strategies for working towards a sustainable tomorrow, today. The authors boldly present alternative understandings of sustainable design, to curate a challenging, sometimes uncomfortable and always provocative, collection of essays by some of the worlds leading sustainable design thinkers. The result is an impacting and polemical anthology that reinvigorates the culture of critique that, in previous years, has empowered design with the qualities of social, environmental and economic revolution.