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Skills for Success With Office 2013
by Kris Townsend Catherine Hain Shelley Gaskin Stephanie Murre WolfFor use in the Office Applications course or readers that need to get started with Microsoft Office 2013. Skills for Success is the Microsoft Office 2013 textbook that recognizes how readers learn today! The Office Skills text that was designed with today's students--and the way today's readers use an Office textbook--in mind. With Skills for Success , Microsoft Office 2013 is at your fingertips! With Office 2013, Microsoft is taking the office to the cloud. You can now open and save your files from any computer without a USB flash drive. The Skills for Success series shows students how to get the most out of Office 2013 no matter what device they are using-a traditional desktop or tablet. Whether you are tapping and sliding with your finger or clicking and dragging with the mouse, Skills for Success shows you the way. Teaching and Learning Experience This program will provide a better teaching and learning experience-for you and your students. Here's how: Personalized Learning: MyITLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Designed for a New Generation of Learners: The Skills for Success series is specifically designed to enhance usability and fit the work style of today's students. Support for Students and Instructors: Supplements enhance the learning process for students, while instructor resources are designed to make your life easier.
Smart Card Research and Advanced Applications: 12th International Conference, CARDIS 2013, Berlin, Germany, November 27-29, 2013. Revised Selected Papers (Lecture Notes in Computer Science #8419)
by Aurélien Francillon and Pankaj RohatgiThis book constitutes the thoroughly refereed post-conference proceedings of the 12th International Conference on Smart Card Research and Advanced Applications, CARDIS 2013, held in Berlin, Germany, in November 2013. The 17 revised full papers presented in this book were carefully reviewed and selected from 47 submissions. The papers are organized in topical sections on security technologies; attacks on masking; side channel attacks; software and protocol analysis; side channel countermeasures; and side channel and fault attacks.
Smart Health
by Hsinchun Chen Daniel Dajun Zeng Elena Karahanna Indranil BardhanThis book constitutes the refereed proceedings of the International Conference for Smart Health, ICSH 2014, held in Beijing, China, in July 2014. The 21 papers presented together with 4 extended abstracts were carefully reviewed and selected from numerous submissions. The papers are organized in topical sections on information sharing, integrating and extraction; health data analysis and management; clinical and medical data mining; and clinical practice and medical monitoring.
Smart Multicore Embedded Systems
by Massimo Torquati Koen Bertels Sven Karlsson François PacullThis book provides a single-source reference to the state-of-the-art of high-level programming models and compilation tool-chains for embedded system platforms. The authors address challenges faced by programmers developing software to implement parallel applications in embedded systems, where very often they are forced to rewrite sequential programs into parallel software, taking into account all the low level features and peculiarities of the underlying platforms. Readers will benefit from these authors' approach, which takes into account both the application requirements and the platform specificities of various embedded systems from different industries. Parallel programming tool-chains are described that take as input parameters both the application and the platform model, then determine relevant transformations and mapping decisions on the concrete platform, minimizing user intervention and hiding the difficulties related to the correct and efficient use of memory hierarchy and low level code generation.
Smart Organizations and Smart Artifacts
by Leonardo Caporarello Beniamino Di Martino Marcello MartinezThis book offers a multidisciplinary strategy for finding new and more effective human-computer interaction approaches, in particular from a socio-technical perspective, that facilitate the exploration and exploitation of benefits that information technologies (IT) offer organizations. Though the relationship between IT and organizations is certainly very strong, it is also one of the greatest obstacles to securing benefits from their interaction. The participation of organizational users in the planning and design stages of IT interfaces is the main area of human-computer interaction, where a wealth of contributions are positively enriching both the academic and management discussions. Thus, a new approach for managing this relationship is needed, one in which the different stakeholders are suitably taken into account. Moreover, the outstanding success of the 2. 0 phenomenon offers an example of a relevant platform where human-computer interaction has been widely developed and exploited. Consequently, this will influence and already is influencing - the way IT and users interact with each other. The book is based on a selection of the best papers - original, double blind peer-reviewed contributions - from the annual conference of the Italian chapter of the AIS, held in Milan, Italy in December 2013.
The Smartphone: Anatomy of an Industry
by Elizabeth WoykeWe think we know everything about our smartphones. We use them constantly. We depend on them for every conceivable purpose. We are familiar with every inch of their compact frames. But there is more to the smartphone than meets the eye.How have smartphones shaped the way we socialize and interact? Who tracks our actions, our preferences, our movements as recorded by our smartphones? These are just some of the questions that journalist Elizabeth Woyke answers in this muckraking exposé of the $241 billion industry that produces more than 700 million devices each year.In the tradition of The Coffee Book, The Sneaker Book, Oil, and Cigarettes, The Smartphone offers not only a step-by-step guide to how smartphones are designed and manufactured but also a bold exploration of the darker side of this massive industry, including the exploitation of labor, the disposal of electronic waste, and the underground networks that hack and smuggle smartphones.Featuring interviews with key figures in the development of the smartphone and expert assessments of the industry's main players--Apple, Google, Microsoft, and Samsung--The Smartphone is the perfect introduction to this most personal of gadgets. Your smartphone will never look the same again.
Smartphone Energy Consumption
by Sasu Tarkoma Matti Siekkinen Eemil Lagerspetz Yu XiaoWith an ever-increasing number of applications available for mobile devices, battery life is becoming a critical factor in user satisfaction. This practical guide provides you with the key measurement, modeling, and analytical tools needed to optimize battery life by developing energy-aware and energy-efficient systems and applications. As well as the necessary theoretical background and results of the field, this hands-on book also provides real-world examples, practical guidance on assessing and optimizing energy consumption, and details of prototypes and possible future trends. Uniquely, you will learn about energy optimization of both hardware and software in one book, enabling you to get the most from the available battery power. Covering experimental system design and implementation, the book supports assignment-based courses with a laboratory component, making it an ideal textbook for graduate students. It is also a perfect guidebook for software engineers and systems architects working in industry.
Smartphone Safety
by Eric MintonSmartphones offer convenience and fun, but it is important to use them safely. This title points out phone features that owners can use to make their smartphones more secure. It discusses how to safely find, download, and use apps. The connection between smartphones and cyberbullying is addressed. Information about what to do if you lose your phone or need to get rid of an old phone is included, too.
Smasher
by Scott BlyIn this riveting suspense thriller, two children race the clock to stop a futuristic murderer and his plan to enslave the world. In thirty days, a cold-hearted corporate tycoon will unleash a deadly biological computer virus on the entire world. As the public eagerly awaits his invention that promises ultimate relaxation, harmony, and community, the evil big-business sorcerer plans to put an end to freedom. Can he be stopped? The world's only hope is if Charlie, a math genius with otherworldly skills, and Geneva, a robotic girl from the future, can team up to track down some very dark secrets. With a method that uses atomic particles, Geneva and Charlie use "Smasher" to break through the walls of time. They travel to find an unlikely solution. But will it work? Fresh, unique, and gripping, this page-turner also celebrates the power of love, hope, and friendship as it also raises provocative questions about technology, progress, and the nature of persecution.
Smashing WordPress
by Thord Daniel HedengrenThe ultimate guide to using WordPress to make your life easierWordPress guru Thord Daniel Hedengren takes you beyond the blog to give you the tools and know-how needed to build just about anything in WordPress. You'll discover how to use WordPress as a CMS to power fully-fledged websites, photo galleries, forums, eCommerce sites, and much more. You get step-by step instructions on developing model sites from the ground up and how to utilize and build plugins that let you take WordPress to the next level.You will learn how to:· Use custom post types and custom taxonomies· Add and work with custom headers, backgrounds, and more· Build gorgeous WordPress themes with the latest features· Create custom login forms and admin themes· Control content with the loop (and alternatives to the loop)· Integrate theme options and the theme customizer· Extend WordPress with widget functionality· Build WordPress projects for SEO· Integrate WordPress with the social web· Create helpful navigation using the navigation menu· Use conditional control elements· Get started with your own responsive themes Updated and revised to cover the changes to WordPress 3.8, Smashing WordPress: Beyond the Blog, 4th Edition, is the ultimate guide to getting the most out of WordPress.
Social Collective Intelligence
by Daniele Miorandi Vincenzo Maltese Michael Rovatsos Anton Nijholt James StewartThe book focuses on Social Collective Intelligence, a term used to denote a class of socio-technical systems that combine, in a coordinated way, the strengths of humans, machines and collectives in terms of competences, knowledge and problem solving capabilities with the communication, computing and storage capabilities of advanced ICT. Social Collective Intelligence opens a number of challenges for researchers in both computer science and social sciences; at the same time it provides an innovative approach to solve challenges in diverse application domains, ranging from health to education and organization of work. The book will provide a cohesive and holistic treatment of Social Collective Intelligence, including challenges emerging in various disciplines (computer science, sociology, ethics) and opportunities for innovating in various application areas. By going through the book the reader will gauge insight and knowledge into the challenges and opportunities provided by this new, exciting, field of investigation. Benefits for scientists will be in terms of accessing a comprehensive treatment of the open research challenges in a multidisciplinary perspective. Benefits for practitioners and applied researchers will be in terms of access to novel approaches to tackle relevant problems in their field. Benefits for policy-makers and public bodies representatives will be in terms of understanding how technological advances can support them in supporting the progress of society and economy.
Social Customer Experience
by Joe Cothrel Dave EvansSocial Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment.Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain.Part II, "Your Social Presence," puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities.Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What's a social experience organization look like? What systems need to be in place? How do you get the most out of the social "objects" - content and other assets - that are the byproduct of great social customer experiences? How do connections between customers - the social graph - come into play? And what applications will you use - literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today's social media tools and platforms, and compelling, modern case studies from organizations of all sizes--from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information.If you're interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business-selling, supporting, and innovating on your behalf.
Social eCommerce
by Stephan Spencer Jennifer Sheahan Jimmy HardingWant to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR.If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.Strategize and optimize your social presence in ways you didn't know were possibleDrive more clicks and sales with better-performing Facebook adsDevelop remarkable content with viral potentialManage your online reputation, instead of letting it manage youIntegrate social media into your SEO strategy, and vice versaLeverage online influencers to promote your brand, and become an influencer yourself
Social Engineering: How Crowdmasters, Phreaks, Hackers, and Trolls Created a New Form of Manipulativ e Communication
by Robert W. Gehl Sean T. LawsonManipulative communication—from early twentieth-century propaganda to today&’s online con artistry—examined through the lens of social engineering. The United States is awash in manipulated information about everything from election results to the effectiveness of medical treatments. Corporate social media is an especially good channel for manipulative communication, with Facebook a particularly willing vehicle for it. In Social Engineering, Robert Gehl and Sean Lawson show that online misinformation has its roots in earlier techniques: mass social engineering of the early twentieth century and interpersonal hacker social engineering of the 1970s, converging today into what they call &“masspersonal social engineering.&” As Gehl and Lawson trace contemporary manipulative communication back to earlier forms of social engineering, possibilities for amelioration become clearer. The authors show how specific manipulative communication practices are a mixture of information gathering, deception, and truth-indifferent statements, all with the instrumental goal of getting people to take actions the social engineer wants them to. Yet the term &“fake news,&” they claim, reduces everything to a true/false binary that fails to encompass the complexity of manipulative communication or to map onto many of its practices. They pay special attention to concepts and terms used by hacker social engineers, including the hacker concept of &“bullshitting,&” which the authors describe as a truth-indifferent mix of deception, accuracy, and sociability. They conclude with recommendations for how society can undermine masspersonal social engineering and move toward healthier democratic deliberation.
Social Group Utility Maximization
by Xiaowen Gong Xu Chen Lei Yang Junshan ZhangThis SpringerBrief explains how to leverage mobile users' social relationships to improve the interactions of mobile devices in mobile networks. It develops a social group utility maximization (SGUM) framework that captures diverse social ties of mobile users and diverse physical coupling of mobile devices. Key topics include random access control, power control, spectrum access, and location privacy. This brief also investigates SGUM-based power control game and random access control game, for which it establishes the socially-aware Nash equilibrium (SNE). It then examines the critical SGUM-based spectrum access game, and pseudonym change game for personalized location privacy. The authors propose future work on extending the SGUM framework to negative social ties, to demonstrate relevance to security applications and span the continuum between zero-sum game (ZSG) and non-cooperative game (NCG). Social Group Utility Maximization targets researchers and professionals working on mobile networks and social networks. Advanced-level students in electrical engineering and computer science will also find this material useful for their related courses.
Social Interaction, Globalization and Computer-Aided Analysis
by Alexander OsherenkoTackling globalization is a great challenge - it is both extremely beneficial and essentially problematic. This comprehensive, multidisciplinary study confronts this ambivalence through the use of computer simulation. It discusses the findings of social interaction and social simulation through the use of understandable global examples. Readers can use this book as a tool to outline significant aspects of intercultural simulation and highlight the issues that need to be considered in the reader's analysis. The author leads the reader via sequential narration from a colloquial description of intercultural situations to final simulation prototypes; each step is accompanied by descriptive comments and program code. Social Interaction, Globalization and Computer-aided Analysis shows the reader how to acquire intercultural data from seemingly inconceivable information sources. Researchers and software developers engaged in interdisciplinary research projects in the field of Human-Computer Interaction will find this book to be a useful companion in their work. Alexander Osherenko is the founder of the start-up company Socioware Development, which implements psychologically-, sociologically- and culturally-aware software that scrutinizes information based on the findings of the cognitive sciences. Solutions created by Socioware Development can be implemented across a vast spectrum of industries, including car manufacturing, insurance and banking, Internet search engines and e-retailers.
Social Media: Dominating Strategies For Social Media Marketing with Twitter, Facebook, YouTube and Instagram
by Michael RichardsEvery business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. In this book we dissect and provide you with the best proven strategies that will help you take over all aspects of Social Media.
Social Media and Emerging Economies
by Manlio Del Giudice Maria Rosaria Della Peruta Elias G. CarayannisHow have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i. e. , greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.
Social Media and the Internet
by Meg GreveFilled with popular childhood themes and experiences, Social Media and the Internet features kid friendly, real world examples. Practical tips spark lively, meaningful conversations about social media and the internet.
Social Media Design For Dummies
by David Lafontaine Janine WarnerLearn to design professional and effective social media profiles!Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design.Includes online resources and downloadable templates that allow you to make your own profiles quick and easyReveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and moreDetails ways in which to use Pinterest boards and cover photos to showcase your brandShows you how to make the most of Rebelmouse and YouTube.Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.
Social Media Generation in Urban China
by Hanyun HuangSocial media such as instant messaging (IM), social networking sites (SNS), blogs and microblogs are an integral part of adolescents' lives in China. Anecdotal evidence reported in the news has suggested that the increasing popularity of social media could make adolescents more vulnerable to being addicted. This exploratory study proposes the concept of "social media addiction" and examines (a) whether social media addiction exists among adolescents in urban China and, if so, who the addicts are, what their symptoms are and to what extent they are addicted; (b) whether sociopsychological traits (e. g. , need for affiliation, impression management, narcissism and leisure boredom) can predict social media addiction among adolescents; (c) what gratifications are obtained by adolescents from their use of social media and whether these gratifications can predict social media addiction and (d) to what degree social media addiction influences adolescents' academic performance and social capital. This study employed quantitative questionnaire surveys among adolescents as the main research method, supplemented by qualitative pre-survey focus groups among adolescents and post-survey in-depth interviews among parents and teachers. Questionnaire surveys were conducted based on a multi-stage cluster sampling of seven middle schools in five urban Chinese cities: Beijing, Shanghai, Guangzhou, Shenzhen and Xiamen. The final sample consisted of 1,549 adolescents, of whom 90% had used social media. Using Young's classic definition of Internet addiction, 15. 6% of participants were classified as social media addicts. The addicted adolescents were often self-absorbed, bored with their leisure time, and good at using manipulation through social media for impression management. Addicts experienced four major social media addiction symptoms: preoccupation, adverse consequences, alleviation of negative emotions and loss of interest in social activities. The seven social media gratifications identified in this study can be categorized into social, information and entertainment gratifications. Among these, entertainment gratifications had the most power to predict social media addiction, while information gratifications were the least likely to lead to addiction. Furthermore, these gratifications were found to be powerful mediators between the adolescents' sociopsychological traits and social media addiction. Finally, the results also indicated that social media addiction and its symptoms had a significant negative impact on adolescents' academic performance and social capital.
Social Media im Unternehmen – Ruhm oder Ruin: Erfahrungslandkarte einer Expedition in die Social Media-Welt
by Christine Rogge and Ralf KarabaszDer Grundsatz „Wissen ist Macht“, auf den sich Generationen von Führungskräften noch stützen konnten, ist spätestens mit dem Durchbruch der sozialen Medien passé. Informationen verbreiten sich heute im Unternehmen in Windeseile und auf immer neuen Wegen. Auch haben Mitarbeiter ganz neue Zugangswege zu Informationen. Soziale Medien erschließen ihnen zugleich die Möglichkeit, sich positiv oder negativ über das Unternehmen, seine Strategien und Führung zu äußern.Mit dem Einzug der sozialen Medien steht daher die gesamte Kommunikationskultur von Organisationen auf dem Prüfstand, wenn beispielsweise das Handeln der Führung transparenter wird und unmittelbar durch die Mitarbeiter diskutiert und bewertet werden kann. Führungskräfte sind deshalb gut beraten, sich aktiv den Herausforderungen durch das wachsende Potenzial der sozialen Medien zu stellen.Damit Unternehmen und Verwaltungen durch die Dynamik der technischen Neuerungen nicht zu Getriebenen der Entwicklungen werden, gilt es, die Auswirkungen genau zu betrachten. Erfahrungen müssen ausgetauscht werden, um Probleme frühzeitig zu erkennen und entsprechende Reaktionen erarbeiten zu können. Dazu werden in diesem Buch Beispiele aus der Praxis aufgezeigt und sowohl aus der Sicht von Führungskräften als auch von "geführten Mitarbeitern" kommentiert.
Social Media in Politics
by Bogdan Pătruţ Monica PătruţThis volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2. 0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.
Social Media Intelligence
by Wendy W. Moe David A. SchweidelIn the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.
The Social Media MBA Guide to ROI
by Christer HollomanThe first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars.