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Smart Tourism–The Impact of Artificial Intelligence and Blockchain (Intelligent Systems Reference Library #249)
by Aristea Kontogianni Efthimios Alepis Maria Virvou Constantinos PatsakisThis book offers a fresh perspective on smart tourism, introducing unique frameworks and insights with the potential to shape the industry's future. It explores the convergence of technology, tourism, and smart cities, emphasizing the use of smartphones, social media data, AI, blockchain, crowdsourcing, and crowdsensing to enhance tourism experiences.What sets it apart is its focus on practical solutions that require minimal infrastructure investments, making it accessible to a wide range of stakeholders. This book addresses knowledge gaps and proposes cutting-edge frameworks for smart tourism development. It is intended for researchers, academics, and professionals in tourism, technology, and urban planning.Key uses of this book include providing a comprehensive overview of the evolving smart tourism landscape and serving as a valuable resource for researchers and educators in this dynamic field.
Social Responsibility in Tourism: Applications, Best-Practices, and Case Studies (Tourism on the Verge)
by Martina Pásková Josef ZelenkaThis monograph offers a comprehensive examination of responsible tourism, meticulously deconstructing the core tenets of socio-cultural, environmental, and economic accountability within the framework of sustainable tourism. The work underscores the intrinsic significance of local attributes, emphasizing their pivotal role in shaping responsible practices. Guiding through the intricate terrain of challenges and opportunities inherent in integrating responsible paradigms within the dynamic tourism sector, the authors introduce a prescriptive implementation framework. This framework steers tourism stakeholders towards equilibrium, enabling present actions to safeguard and augment conditions for sustainable future development. Rooted in scholarly depth, augmented by synoptic diagrams and references to supplementary resources, the book converges into an analysis of concrete instances—illustrative case studies, products, and applications—demonstrating the embodiment of social responsibility in tourism's fabric. By spotlighting both successful and adverse examples, the monograph underscores the vital interplay of environmental, economic, and socio-cultural dimensions, encapsulating the essence of responsible tourism's enduring impact.
Solo Travel For Dummies
by Lee MylneA friendly resource to help you prepare for exciting domestic or international travel—on your own Solo Travel For Dummies teaches you how to plan the solo trip of a lifetime with must-know info, insider tricks, safety essentials, and more. Whether you’re a seasoned jetsetter or nervous first timer, you’ll learn everything you need to know. Choose your destination, plan a fulfilling itinerary, save money, and stay safe, no matter where in the world you may roam. As a solo traveler, you’ll appreciate this book’s specific tips on how to avoid loneliness, what to do if you get lost, and how to plan ahead so you can enjoy your trip. Tuck this portable Dummies travel guide into your backpack or suitcase, and you’ll be ready for your once-in-a-lifetime adventure. Find expert travel tips for minimizing stress and maximizing enjoyment Learn how to plan the perfect solo itinerary for your goals Discover unique destinations and can't-miss cultural experiences Get expert tips on safety, budgeting, and so much more!Solo Travel For Dummies is for anyone who needs a trusted, comprehensive source of information as they prepare to travel independently.
The Soul of Pittsburgh: Essays on Life, Community and History (The History Press)
by Ed Simon"Europe stretches to the Alleghenies, America lies beyond." - Ralph Waldo Emerson "They are my people and this is my town and it does my heart good just to be here." - Art Rooney Sr. What does it mean to be from Pittsburgh? Author Ed Simon explores the nature of the Yinzer and how the Steel City shapes anyone who is fortunate to call it home.
The Sound of Seattle: 101 Songs that Shaped a City
by EVA WALKER Jacob UittiThis rockin' paperback explores the musical evolution of Seattle through the lens of 101 songs spanning 80 years, examining the most prominent and important music and musicians to come out of our corner of the country, with a foreword by Pearl Jam legend Mike McCready.KEXP DJ and musician Eva Walker and music writer Jake Uitti take readers on a musical journey, exploring the songs and artists instrumental to developing the "Seattle sound." The authors have curated the ultimate playlist for the Emerald City. It all begins in 1942 when Washington-born Bing Crosby records what will become the world's bestselling single of all time, "White Christmas." From there, readers will delight in a sensory trip through jazz, rock, punk, riot grrrl, pop, rap, grunge, indie, emo, and more, deepening their knowledge and love of the songs that shaped Seattle, and in the process, each of us.Both a love letter and love song to the city, The Sound of Seattle is a visual guide organized by decade, with seminal songs profiled and paired with inventive design reminiscent of a favorite zine or concert poster. Includes interviews with Seattle legends like Heart's Nancy Wilson, as well as sidebars showcasing musical landmarks throughout the city. How has the Emerald City&’s musical output changed and evolved? What is the connective tissue between Ray Charles, Quincy Jones, and Kenny G? Between Melvins, Sleater-Kinney, and Foo Fighters? Between Sir Mix-a-Lot, Macklemore, and Travis Thompson? We're gonna find out!
Space Tourism Value Chain: When East Meets West (Contributions to Management Science)
by Kang-Lin Peng IokTeng Esther Kou Hong ChenThis book benefits those interested in space tourism for doing business, conducting research, and teaching space services. The value chain analysis approach is applied to construct the knowledge system of the space industry from suppliers, consumers, agents, and related stakeholders. Space tourism has made a breakthrough in travel boundaries beyond Kármán line and impacted human living in many aspects, especially a vision of Mars immigration. The tourism industry has extended its reach to outer space. Space education has been popular in many countries because of human capital to serve in the new field. Researchers have developed unique methodologies to study space economic behaviors. The advancements in space technology and commercialization have formed a new market to drive a new era of space economics. Individuals can now venture beyond the Kármán line and fulfill their desire for space exploration through space tourism. This form of tourism offers a unique opportunity for individuals to explore the origins and limitations of human beings. This book provides an overview of the current state of global space tourism development, including its characteristics, direct and indirect stakeholders, and existing challenges. The successful implementation of space tourism cases by private enterprises in Europe and the USA offers valuable insights into China's space tourism endeavors. Given China's leading position in global space technology, space tourism represents a promising commercial development field that can benefit the country and its citizens.
Spanish Gardens
by Monty Don Derry MooreFor over a decade, Monty Don has travelled the world, using gardens and green spaces to get under the skin of our most beloved cities and countries. Many of his destinations were well-known to him. For his latest journey, though, he explored Spain as a relative newcomer - and he kept a detailed record of his travels.Starting in Madrid and working his way north through the verdant gardens of Galicia, the Basque country and Barcelona, Monty then heads south to the rugged tropical climes of Mallorca, Alicante, Andalucia, Malaga, and Seville. It's a chance for him to explore how Spain has evolved from the darker days after the civil war to its successful transition to democracy over fifty years ago, tracing those changes through its gardens - from the more conventional gardens created after the war to the rich and inventive approaches of contemporary designers.Accompanied by Derry Moore's stunning photography, Spanish Gardens is a remarkable and personal journey through one of the most popular country destinations on earth.
The Spanish Model for Smart Tourism Destination Management: A Methodological Approach (Tourism, Hospitality & Event Management)
by Lidia Andrades Carlos Romero-Dexeus Enrique Martínez-MarínThis is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with academia represented by Professor Lidia Andrades, who has brought together recognized international academics with SEGITTUR experts in the field of tourism management to write this groundbreaking book, it offers practical insights and strategies for success. Explore the characteristics and implications of smart destinations, across the five dimensions which structure them: destination governance, accessibility, technology, innovation and sustainability, navigate the transition from traditional tourism management to the innovative smart managerial paradigm, and overcome challenges encountered during the transformative process. Equipping destination managers with essential tools and strategies, this handbook showcases real-life examples of Spanish destinations embracing the smart tourism paradigm. Drawing on SEGITTUR's proven methodology, it provides precise guidance, checklists, and expert recommendations for effective implementation. An invaluable resource for destination managers, tourism professionals, and researchers, it unlocks the full potential of smart tourism destinations.
Speck: An Itty-Bitty Epic
by Margaux MeganckEverything and everyone has a place in the universe, but for a little speck, lost at sea, it will take an extraordinary journey to find it.Deep in a tide pool, too small to see,Thousands of tiny specks go forth.Each one searchingfor a place to stay, and grow, and thrive...The little speck does not know what it is, only that it wishes to find out. And so it embarks on a journey across the sea. From sun-flecked surf to darkest depths, past schools of fish, storm-tossed ships and hungry eels.... Until, at last, it finds exactly what it was looking for: a place to belong.In vivid watercolor paintings, Margaux Meganck brings this tale to life, seamlessly shifting perspective to show how even the tiniest creatures—every barnacle, every child, every star in the sky—contributes to something greater than itself.
Sport Tourism, Island Territories and Sustainable Development: A Comparative Perspective (Sports Economics, Management and Policy #24)
by Derek Van Rheenen Olivier Naria Ricardo Melo Claude SobryThis edited volume discusses the role of sport tourism in local sustainable development in small island territories. Using an international, comparative study, this volume explores the contributions of sport tourism to sustainable development in island settings. Written by 25 research teams across ten seas, oceans, and island archipelagos, chapters present comparative findings with the view of assisting stakeholders and decision-makers in collaboratively and responsibly developing island territories in accordance with specific sustainable development goals. Presenting a refined comparative methodology at the intersection of sport tourism and sustainable development, this book is geared towards academic researchers and students interested in sport tourism, sports economics, management and sustainable development, as well as professionals.
St. Augustine’s Afterlife: True Tales of a Paranormal Investigator
by Ryan DunnA series of paranormal investigations that unravel St. Augustine, Florida's ghostly mysteries and chilling truths with historical accuracy, real interviews, and exclusive insights. Written by a seasoned paranormal investigator, St. Augustine’s Afterlife meticulously separates fact from fiction when it comes to the city's ghost stories. This book serves as a gateway to the real, haunting stories that transcend popular folklore, inviting exploration into historical tragedies and lingering spirits. Key features include: Historically accurate accounts: Explore St. Augustine's haunted past through carefully researched narratives. Real interviews: Connect with firsthand experiences, supported by real names and voices. Exclusive paranormal investigations: Gain insights from the only team to explore every location in the book. Tailored for paranormal enthusiasts and curious tourists, this book dispels myths, providing genuine insights into each site's haunting history. Readers can immerse themselves in the supernatural legacies of St. Augustine, Florida.
States of Adventure: Stories About Finding Yourself by Getting Lost
by Fitz CahallFrom completing the Great Divide Mountain Bike route in a wheelchair bike to swapping the city for van life in Yosemite, these 30 stories will inspire you to pack a knapsack, head outside, and push yourself.The campfire tale is ubiquitous in mountain culture. If we’ve climbed, skied, boated, hiked, or traveled, we’ve been telling stories. Inspired by the popular Dirtbag Diaries podcast, States of Adventure showcases some of the most unbelievable tales from America and beyond. These stories span the breathtaking landscapes of North America, taking you on adventures across mountains and woods, through snow, rapids, and up rock faces. Set alongside stunning imagery from well-known outdoor photographers, these stories capture a spirit of adventure and wilderness on every page.
Stephen King's Maine: A History & Guide (History & Guide)
by Sharon KitchensMuch of Western Maine reads like a Stephen King novel. The dense dark woods and backcountry ponds. The century-old houses with gravel driveways and immense flower gardens, acres of farmland miles from a highway. Serpentine country roads dotted with farmstands, and picturesque main streets lined with battered pickups. Places where-especially during the dark and rainy days of October and November--things can get downright spooky. Author Sharon Kitchens identifies the locations that serve as the basis for King's fictional towns of Castle Rock, Jerusalem's Lot, Derry, and Haven. Drawing on historical materials and conversations with locals and people who know King, the author sheds light on daily life in places that would become the settings for Carrie, Salem's Lot, The Dead Zone, Cujo , IT , and 11/22/63 .
Stranger in the Desert: A Family Story
by Jordan SalamaInspired by family lore, a young writer embarks on an epic quest through the Argentine Andes in search of a heritage spanning hemispheres and centuries, from the Jewish Levant to turn-of-the-century trade routes in South AmericaOne Thanksgiving afternoon at his grandparents&’ house, Jordan Salama discovers a large binder stuffed with yellowing papers and old photographs—a five-hundred-year wandering history of his Arab-Jewish family, from Moorish Spain to Ottoman Syria to Argentina and beyond.One story in particular captures his attention: that of his great-grandfather, a Syrian-born, Arabic-speaking Jewish immigrant to Argentina who in the 1920s worked as a traveling salesman in the Andes—and may have left behind forgotten descendants along the way. Encouraged by his grandfather, Jordan goes in search of these &“Lost Salamas,&” traveling more than a thousand miles up the spine of South America&’s greatest mountain range.Combining travelog, history, memoir, and reportage, Stranger in the Desert transports readers from the lonely plains of Patagonia to the breathtaking altiplano of the high Andes; from the old Jewish quarter of Damascus to today&’s vibrant neighborhoods of Buenos Aires. It is also a fervent journey of self-discovery as Salama grapples with his own Jewish, Arab, and Latin American identities, interrogating the stories families tell themselves, and to what end.
Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023 (Springer Proceedings in Business and Economics)
by Androniki Kavoura Teresa Borges-Tiago Flavio TiagoThis open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
by Javier Martínez-Falcó Bartolomé Marco-Lajara Eduardo Sánchez-García Luis A. Millán-TudelaWine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns. The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.
Street Trees of Seattle: An Illustrated Walking Guide
by Taha EbrahimiThe majestic trees of Seattle's neighborhoods take center stage in this illustrated and informative walking guide. Want to discover which neighborhood has the highest concentration of cherry street trees when cherry blossoms are at their peak?Eager to stroll down the only street lined with western red cedars?Curious how monkey puzzle trees made their way to the city?Using data visualization as a starting point, the author takes readers on a tour of existing street trees throughout Seattle's neighborhoods and iconic parks through charming illustrations and maps. In the process, she educates readers on the history of the trees and the city, and offers up sketches of trees, leaves, and leaflets to identify trees throughout 33 different neighborhoods. The most notable of each species are highlighted, so urban adventurers can fully appreciate their surroundings or design their own walking routes to experience these natural wonders in their favorite areas of the city.The book is organized alphabetically by neighborhood and each area: Showcases a species of treeIncludes a history of the tree and neighborhoodOffers maps and callouts for spotting the best street specimens In an increasingly digital world, the book invites readers to slow down and embrace an analog approach to tree-spotting during their urban meanderings.
Stroll, updated edition: Psychogeographic Walking Tours Of Toronto
by Shawn MicallefTHE TORONTO STAR'S "30 BOOKS WE CAN'T WAIT TO READ THIS SPRING"The updated edition of a Toronto favourite meanders around some of the city’s unique neighborhoods and considers what makes a city walkable What is the 'Toronto look'? Glass skyscrapers rise beside Victorian homes, and Brutalist apartment buildings often mark the edge of leafy ravines, creating a city of contrasts whose architectural look can only be defined by telling the story of how it came together and how it works, today, as an imperfect machine.Shawn Micallef has been examining Toronto’s streetscapes for decades. His psychogeographic reportages situate Toronto's buildings and streets in living, breathing detail, and tell us about the people who use them; the ways, intended or otherwise, that they are being used; and how they are evolving.Stroll celebrates Toronto's details – some subtle, others grand – at the speed of walking and, in so doing, helps us to better get to know its many neighbourhoods, taking us from well-known spots like the CN Tower and Pearson Airport to the overlooked corners of Scarborough and all the way to the end of the Leslie Street Spit in Lake Ontario."Shawn Micallef is the unofficial mayor of Toronto, the genial ambassador the city needs and deserves. As he strolls Toronto’s broad avenues and its little streets, he finds hidden pockets of delight – and weirdness, too. Join him and fall in love with the city again." – Liz Renzetti, author of Bury the Lead"When I moved to Toronto in 2011, Stroll was the first book I added to my library and course reading lists. My students and I get lost in the PATH, sneak into lobbies, and visit the archives with this book as our guide. Micallef’s friendly voice invites us to slow down and notice not just a few landmark buildings but the city’s built fabric as a whole. This updated version offers our collective memory a much-needed affectionate yet critical view of recent changes to the city." – Erica Allen-Kim, Author of Building Little Saigon"Stroll is a delightful and eccentric guidebook, full of clever writing, amusing stories and charming maps that will make you want to strap on your walking shoes and head into the streets of Toronto." – Carol Off, Author/Broadcaster"Shawn Micallef looks at the city in a way we all should more often – he sees it as a living book that is alive with stories just waiting to be told to the attentive observer. In Stroll, he gives us an introduction to just how interesting and surprisingly dramatic those stories are, and how exciting our city is when we hear them." – David Crombie, former mayor of Toronto"A smart and intimate guide to the city that makes you feel like an insider from start to finish." – Douglas CouplandThis new edition updates things in the city that have changed and includes several new walks.
Subpar Planet: The World's Most Celebrated Landmarks and Their Most Disappointed Visitors
by Amber ShareNew York Times bestselling author and illustrator of Subpar Parks Amber Share takes us around the globe to celebrate the world&’s greatest wonders alongside hysterical reviews from their harshest critics.The world is filled with marvels—both natural and human-made— and artist Amber Share has made it her mission to capture the unique majesty of these sites alongside reactions from some of their most vocal visitors. The Dead Sea? &“Who needs burning eyes?&” Who indeed? Big Ben? &“Just a really big clock.&” Go figure. With Share's classic spin on visitors&’ candidly cranky reviews of each location, Subpar Planet fills skeptical travelers with a wanderlust for the world's most spectacular features, including the Eiffel Tower, the Taj Mahal, the Great Barrier Reef, Chichén Itzá, the Sahara, and many more! Equal parts hilarious and informative, Subpar Planet is perfect for seasoned globe-trotters, people interested in broadening their worldly horizons, and anyone who simply wants to see the unique ways their fellow human beings interact with the world around them.
A Suffragist's Guide to the Antarctic
by Yi Shun LaiA teen&’s fight for suffrage turns into one of survival when her crew&’s Antarctic expedition ship gets stuck in the ice in this historical novel told in journal entries perfect for fans of Gary Paulsen and The Downstairs Girl.November 1914. Clara Ketterling-Dunbar is one of twenty-eight crew members of The Resolute—a ship meant for an Antarctic expedition now marooned on ice one hundred miles from the shore of the continent. An eighteen-year-old American, Clara has told the crew she&’s a twenty-one-year-old Canadian. Since the war broke out, sentiment toward Americans has not been the most favorable, and Clara will be underestimated enough simply for being a woman without also giving away just how young she is. Two members of the crew know her nationality, but no one knows the truth of her activities in England before The Resolute set sail. She and her suffragist sisters in the Women&’s Social & Political Union were waging war of a different kind in London. They taught Clara to fight. And now, even marooned on the ice, she won&’t stop fighting for women&’s rights…or for survival. In the wilderness of Antarctica, Clara is determined to demonstrate what a woman is truly capable of—if the crew will let her.
The Sugar Rush: A Memoir of Wild Dreams, Budding Bromance, and Making Maple Syrup
by Peter GreggFilled with humor and madcap adventure, The Sugar Rush is the story of two friends with a sweet, golden, syrupy dream, set against the rugged New England wilderness.Trying to shake off the emotions of a recently emptied nest and midlife anxiety, Peter Gregg launches into a strange new chapter—he decides to make maple syrup. A lot of it. After recruiting his best buddy, Bert, and collecting advice from a clique of salty farmers who&’ve been sugaring all their lives, Gregg is soon consumed by what maple producers call &“the Bug.&” He sets out to chase the mythical &“five pounder&” goal—a lofty syrup production total that&’ll put him in league with the pros in Vermont. For the next three months, from January to early April, the two men battle the rugged terrain of a mountain of maples in an Ahab-like quest that eats up their energy, time, and contents of their wallets. Along the way, they learn how to handle dangerous equipment, outrun predatory wildlife and deal with the sped-up seasons brought on by climate change. Out of their struggle, they get something more valuable than the liquid gold they&’re cooking: bonds of lasting friendship, a lifeline to a community, and a sense of purpose that remains long after sugaring season is over. At its heart, The Sugar Rush is a deliciously hilarious yet moving account of the crazy journey some people will take in their "pursuit of happiness." Told with humor, gusto, and in the profane vernacular common to the woodsy hinterlands of Upstate New York and Vermont, The Sugar Rush speaks to a desire to set the bar high... and the pancake stack higher.
Sustainable Approaches and Business Challenges in Times of Crisis: 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023 (Springer Proceedings in Business and Economics)
by Adina Letiția Negrușa Monica Maria CoroşThis book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe. Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism International Conference held in Cluj-Napoca, Romania in 2023, the enclosed chapters explore the global marketing environment discussing the latest technological, economic and social-cultural developments. Featuring theoretical and empirical research and real-life case studies, this book explores topics such as global capital markets and investment financing post COVID-19, sustainable business models, financing alternatives for SMEs, corporate governance, human capital leadership, among others. It is appropriate for academics, researchers, scholars and practitioners in the areas of business, hospitality and tourism.
Sustainable Events Management
by Kevin Griffin Dr Razaq RajThis book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies. The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry. It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations. It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector. The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth. Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices. The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.
Sustainable Management of Historic Settlements in Asia: Role of Intangible Cultural Heritage (Sustainable Development Goals Series)
by Niyati Jigyasu Anjali Krishan SharmaThe book addresses the contribution of Intangible Cultural Heritage to the sustainable management of historic cities and towns. Through the unique, diverse, and dynamic illustrations from Asia, it provides insights into the interrelationships of intangible and tangible cultural attributes and their significance on the sustainability of these areas. Historic cities and towns, large and small, along with their natural and man-made environments have a distinct identity and embody the values of traditional urban cultures. Evolved by tangible built forms and intangible elements, as cultural practices and expressions- meanings and values attributed to them, they are in a state of continuous change. The built environment acts as a ‘place’ or a ‘site’ where most of these expressions are shaped. These areas are significant for their social cohesion and economic stronghold that dates back over generations and centuries. Over the years, there have been many theoretical discussions about the interrelationships of tangible and intangible but is challenging to manage in practice, especially in historic urban areas. There is a lack of understanding of the complexity and pervasiveness of intangible values and their direct relationship with the physical structure of the town/city. This book strives to address the various challenges, emphasising the intricate relationships between the tangible and intangible aspects of historic cities in the Asian context.
Sustainable Management Through Knowledge and Innovation: How to Develop a Strong Strategy in the Wine Industry (SpringerBriefs in Applied Sciences and Technology)
by Javier Martínez-Falcó Bartolomé Marco-Lajara Eduardo Sánchez-García Luis A. Millán-TudelaThis book explores multiple types of innovation within the modern wine industry and how it has developed historically. The book provides and extensive examination of the existing knowledge in this subject. This highlights the evolution of historical and contemporary trends and signposts the authoritative literature published and most important researchers active in the field. With this comprehensive approach, the book is a versatile resource for both scholars and industry professionals, akin to a "Swiss Army Knife" for all aspects of green innovation in the wine sector.