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Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization
by Andrea FryrearThe leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together
by Adam KahaneMaking progress on complex, problematic situations requires a new approach to working together: transformative facilitation, a structured and creative process for removing the obstacles to fluid forward movement. It is becoming less straightforward for people to move forward together. They face increasing complexity and decreasing control. They need to work with more people from across more divides. In such situations, the most common ways of advancing—some people telling others what to do, or everyone just doing what they think they need to—aren't adequate.One better way is through facilitating. But the most common approaches to facilitating—bossy vertical directing from above or collegial horizontal accompanying from alongside—aren't adequate. They often leave the participants frustrated and yearning for breakthrough.This book describes a new approach: transformative facilitation. It doesn't choose either the bossy vertical or the collegial horizontal approach: it cycles back and forth between them. Rather than forcing or cajoling, the facilitator removes the obstacles that stand in the way of people contributing and connecting equitably. It enables people to bring their whole selves to the process. This book is foranyone who helps people work together to transform their situation, be it a professional facilitator, manager, consultant, coach, chairperson, organizer, mediator, stakeholder, or friend.It offers a broad and bold vision of the contribution that facilitation can make to helping people collaborate to make progress.
IT Maintenance: Applied Project Management
by Michael F. Malinoski PMPIT Maintenance: Applied Project Management modifies project management best practices to improve how IT system maintenance is managed. By taking a fresh look at increasing value and quality of system maintenance in a straightforward and practical way, this book helps readers understand how to apply modified project management best practices. From IT maintenance managers, project managers, and team members to CIOs, readers will: • Discover cost savings associated with reducing staff Improve reporting status and metrics •Build greater customer satisfaction Learn how to perform work consistently • Decrease staff stress level by stabilizing expectations •Streamline team operations •Decrease the manager's ongoing workload PLUS! This practical reference is organized by process groups similar to the PMBOK® — providing you with applied step-by-step guidance.
Federal IT Capital Planning and Investment Control (with CD)
by Thomas G. Kessler DBA Cisa Patricia A. Kelley DPAReduce risk and improve the overall performance of IT assets! Federal IT Capital Planning and Investment Control is the first book to provide a comprehensive look at the IT capital planning and investment control (CPIC) process. Written from a practitioner's perspective, this book covers a range of topics designed to provide both strategic and operational perspectives on IT CPIC. From planning to evaluation, this valuable resource helps managers and analysts at all levels realize the full benefits of the CPIC process. •Explore the full range of IT investment principles and practices •Learn CPIC project management techniques including earned-value management, integrated baseline review, cost-benefit analysis, and risk-adjusted cost and schedule estimates •Identify strategies to improve how your organization manages its IT portfolio and selects, controls, and evaluates investments •Discover how to leverage scarce IT resources and align investments with program priorities •Benefit from the in-depth coverage—excellent for the experienced as well as those new to the CPIC process
Software Project Management
by Robert Bruce KelseySoftware Project Management: Measures for Improving Performance focuses on more than the mechanics of project execution. By showing the reader how to identify and solve real world problems that put schedule, cost, and quality at risk, this guide gets to the heart of improving project control and performance.• Identify measurement needs and goals• Determine what measures to use to maximize the value of data• Interpret data and report the results• Diagnose quality and productivity issues• Use metrics data to solve real problemsThis is a must-read for project managers and engineering managers working in organizations where deadlines are tight, the workload is daunting, and daily crises are the rule rather than the exception. The text provides simple run rate data through progressively advanced measures, as well as:• Examples that show you how to combine measures to solve complex problems• Exercises that guide you through best practices for metric program development and implementationFrom beginning to end, Software Project Management: Measures for Improving Performance guides you to improved project performance — long before you turn the last page!
There's No Such Thing as an IT Project: A Handbook for Intentional Business Change
by Bob Lewis Dave KaiserLearn how to stop pouring vast sums of money into technology projects that don't have a lasting impact by closing the communication gap between IT and leadership.Too many businesses miss opportunity after opportunity to design, plan, and achieve intentional business change. Why? Because they charter projects focused on delivering software products: IT projects. But as this groundbreaking book points out, there's no such thing as an IT project—or at least there shouldn't be. It's always about intentional business change, or what's the point?It's time to stop providing simplistic, one-dimensional, all-you-gotta-do panaceas. When the only constant in business is change, truly useful IT has to help you change instead of build solutions that are obsolete even before they are completed. IT consultant Bob Lewis, author of the bestselling Bare Bones Project Management, has joined forces with seasoned CIO Dave Kaiser to give you the tools you need. It's a multidimensional, relentlessly practical guide. Condensed to handbook length and seasoned with Lewis's trademark sardonic humor, it's an enjoyable and digestible read as well.Lewis and Kaiser take you step by step through the process of building a collaboration between IT and the rest of the business that really works. Insisting on intentional business change takes patience, communication, and courage, but it has a huge payoff. More to the point, insist on anything else and every penny you spend will be a wasted dime and a waste of time.
The Book of Terrifyingly Awesome Technology: 27 Experiments for Young Scientists (Irresponsible Science)
by Sean ConnollySean Connolly’s bestselling “genius at work” series gets its “T!” STEM, standing for Science, Technology, Engineering, and Mathematics, refers to the core non-humanities subjects that are so critical to contemporary education. And now, after covering everything but the technology, this master of fun, messy, possibly risky and compelling interactive science experiments explores twenty-seven key areas in current and near-future tech. Author of The Book of Totally Irresponsible Science, The Book of Massively Epic Engineering Disasters, and, most recently, The Book of Ingeniously Daring Chemistry Sean Connolly delves into the fascinating and potentially scary world of driverless cars, artificial intelligence, robots and androids, smart clothing, the “internet of things,” test-tube meat, the space elevator, and more. Through cool illustrations, quick definitions, illustrated panels, and Connolly's clear and always-lively writing, readers learn what each breakthrough means; how it has or will improve our lives; what other technologies are related to it; and what the terrifyingly awesome potential risks are. (3D printing? What happens when someone bad “prints” a weapon?) And to make the learning hands-on, each chapter includes an experiment to help understand the underlying principles of these incredibly complicated developments: Use milk jugs and balloons to test solar power. Food dye and water to understand genome technology. A paper airplane to gain insight into drones. Two boards and two friends to replicate the force of a powered exoskeleton. It’s science, down to a T.
Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling
by Eric Nuzum&“An interestingly idiosyncratic and personal vision of how to make podcasts.&”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career&’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters &“make noise&”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book&’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.
5,203 Things to Do Instead of Looking at Your Phone
by Barbara Ann KipferBecause life is calling. Put down your phone, close the lid on your laptop, and get back in touch with the wonders of the world around you. With thousands of ideas for simple, beautiful things to do instead of scrolling down the rabbit hole of cyberspace, this healing little book offers the opportunity, 5,203 times, to slow down, look up, and rediscover what makes you feel nourished and grounded as a human being. With illustrations throughout by Scot Ritchie.
Everything You Need to Ace Computer Science and Coding in One Big Fat Notebook: The Complete Middle School Study Guide (Big Fat Notebooks)
by Workman PublishingThe newest addition to the wildly successful Big Fat Notebook series, with 3.99 million copies in print: a lively, information-packed, and fully illustrated guide to Computer Science and Coding for middle schoolers.
Linked: Conquer LinkedIn. Get Your Dream Job. Own Your Future.
by Omar Garriott Jeremy SchifelingThe LinkedIn insider&’s guide to how the new job search really works—and how to make it work for you. No one disputes that LinkedIn is the world&’s biggest job market. So it&’s about time that someone with the inside scoop explained how to make the most of it. Here, from two LinkedIn experts and former employees, is the definitive guide that demystifies the massive site and gives every reader—from the newly minted college graduate to the midlife career-changer—the most important strategies to win the modern job search game. Clear, lively, and decidedly practical, Linked shows how to burnish your personal brand so recruiters come to you. Tap the power of the network effect and turn anyone into an invaluable referral. Think like employers and focus your profile to get noticed, get considered, and get hired. And game both the search algorithm and Applicant Tracking Systems used by nearly every employer in every economic sector. The result: not just a great job, but the future of your dreams.
Thinking Machines: The Quest for Artificial Intelligence--and Where It's Taking Us Next
by Luke DormehlA fascinating look at Artificial Intelligence, from its humble Cold War beginnings to the dazzling future that is just around the corner.When most of us think about Artificial Intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that Artificial Intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways, the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.In Thinking Machines, technology journalist Luke Dormehl takes you through the history of AI and how it makes up the foundations of the machines that think for us today. Furthermore, Dormehl speculates on the incredible--and possibly terrifying--future that's much closer than many would imagine. This remarkable book will invite you to marvel at what now seems commonplace and to dream about a future in which the scope of humanity may need to widen to include intelligent machines.From the Trade Paperback edition.
Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World
by Cade Metz<P><P>THE UNTOLD TECH STORY OF OUR TIME <P><P> What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing. Long dismissed as a technology of the distant future, artificial intelligence was a project consigned to the fringes of the scientific community. <P><P> Then two researchers changed everything. One was a sixty-four-year-old computer science professor who didn’t drive and didn’t fly because he could no longer sit down—but still made his way across North America for the moment that would define a new age of technology. The other was a thirty-six-year-old neuroscientist and chess prodigy who laid claim to being the greatest game player of all time before vowing to build a machine that could do anything the human brain could do. They took two very different paths to that lofty goal, and they disagreed on how quickly it would arrive. But both were soon drawn into the heart of the tech industry. Their ideas drove a new kind of arms race, spanning Google, Microsoft, Facebook, and OpenAI, a new lab founded by Silicon Valley kingpin Elon Musk. But some believed that China would beat them all to the finish line. <P><P> Genius Makers dramatically presents the fierce conflict between national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital question: How far will we let it go?
Talking to Robots: Tales from Our Human-Robot Futures
by David Ewing DuncanAward-winning journalist David Ewing Duncan considers 24 visions of possible human-robot futures—Incredible scenarios from Teddy Bots to Warrior Bots, and Politician Bots to Sex Bots—Grounded in real technologies and possibilities and inspired by our imagination. What robot and AI systems are being built and imagined right now? What do they say about us, their creators? Will they usher in a fantastic new future, or destroy us? What do some of our greatest thinkers, from physicist Brian Greene and futurist Kevin Kelly to inventor Dean Kamen, geneticist George Church, and filmmaker Tiffany Shlain, anticipate about our human-robot future? For even as robots and A.I. intrigue us and make us anxious about the future, our fascination with robots has always been about more than the potential of the technology–it’s also about what robots tell us about being human.
The People Vs Tech: How the Internet Is Killing Democracy (and How We Save It)
by Jamie BartlettIn the ongoing waves of the Facebook scandal, this is the book that explains all the dangers of the digital revolution, and how our mountains of personal cyberdata are being mined by everyone from our own governments and political parties to big business to exploit our trust and threaten our freedom.The internet was meant to set us free. But have we unwittingly handed too much away to shadowy powers behind a wall of code, all manipulated by a handful of Silicon Valley utopians, ad men, and venture capitalists? And, in light of recent data breach scandals around companies like Facebook and Cambridge Analytica, what does that mean for democracy, our delicately balanced system of government that was created long before big data, total information, and artificial intelligence? In this urgent polemic, Jamie Bartlett argues that through our unquestioning embrace of big tech, the building blocks of democracy are slowly being removed. The middle class is being eroded, sovereign authority and civil society is weakened, and we citizens are losing our critical faculties, maybe even our free will.The People Vs Tech is an enthralling account of how our fragile political system is being threatened by the digital revolution. Bartlett explains that by upholding six key pillars of democracy, we can save it before it is too late. We need to become active citizens, uphold a shared democratic culture, protect free elections, promote equality, safeguard competitive and civic freedoms, and trust in a sovereign authority. This essential book shows that the stakes couldn't be higher and that, unless we radically alter our course, democracy will join feudalism, supreme monarchies and communism as just another political experiment that quietly disappeared.
Rebooting AI: Building Artificial Intelligence We Can Trust
by Gary Marcus Ernest DavisTwo leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence.Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we have been led to believe. Professors Gary Marcus and Ernest Davis have spent their careers at the forefront of AI research and have witnessed some of the greatest milestones in the field, but they argue that a computer beating a human in Jeopardy! does not signal that we are on the doorstep of fully autonomous cars or superintelligent machines. The achievements in the field thus far have occurred in closed systems with fixed sets of rules, and these approaches are too narrow to achieve genuine intelligence. The real world, in contrast, is wildly complex and open-ended. How can we bridge this gap? What will the consequences be when we do? Taking inspiration from the human mind, Marcus and Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. If we focus on endowing machines with common sense and deep understanding, rather than simply focusing on statistical analysis and gatherine ever larger collections of data, we will be able to create an AI we can trust—in our homes, our cars, and our doctors' offices. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.
The Fourth Industrial Revolution: A Guide To Building A Better World
by Klaus SchwabWorld-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine "smart factories" in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future--one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.From the Hardcover edition.
The Mortality Doctrine Series: The Complete Trilogy (The Mortality Doctrine)
by James DashnerFrom James Dashner, #1 New York Times bestselling author of the Maze Runner series, comes the complete collection of all three books in the bestselling Mortality Doctrine series— The Eye of Minds, The Rule of Thoughts, and The Game of Lives. This edge-of-your-seat cyber-adventure trilogy is the perfect gift for fans of Marie Lu and Brandon Sanderson. The VirtNet offers total mind and body immersion, and the more hacking skills you have, the more fun it is. Why bother following the rules when it’s so easy to break them? But some rules were made for a reason. Some technology is too dangerous to fool with. And one gamer has been doing exactly that, with murderous results. The government knows that to catch a hacker, you need a hacker. And they’ve been watching Michael. If he accepts their challenge, Michael will need to go off the VirtNet grid, to the back alleys and corners of the system human eyes have never seen—and it’s possible that the line between game and reality will be blurred forever. Also look for James Dashner's Maze Runner series— The Maze Runner, The Scorch Trials, The Death Cure, The Kill Order, and The Fever Code. The first and second books, The Maze Runner and The Scorch Trials, are now major motion pictures featuring the star of MTV's Teen Wolf, Dylan O'Brien; Kaya Scodelario; Aml Ameen; Will Poulter; and Thomas Brodie-Sangster!
The Friendship Code (The Friendship Code #1)
by Stacia Deutsch Reshma Saujani<P>Perfect for fans of The Babysitters Club and anyone interested in computer science, this series is published in partnership with the organization Girls Who Code! <P>Loops, variables, input/output – Lucy can’t wait to get started with the new coding club at school. Finally, an after school activity that she’s really interested in. But Lucy’s excitement turns to disappointment when she’s put into a work group with girls she barely knows. All she wanted to do was make an app that she believes will help someone very special to her. <P> Suddenly, Lucy begins to get cryptic coding messages and needs some help translating them. She soon discovers that coding – and friendship – takes time, dedication, and some laughs! <P><b>A New York Times Bestseller</b>
Team BFF: Race to the Finish! #2
by Stacia Deutsch Reshma SaujaniPerfect for fans of The Babysitters Club and anyone interested in computer science, this book by New York Times bestselling author Stacia Deustch is published in partnership with the organization Girls Who Code!Sophia and her coding club BFFs have the best time together. Sure, they work on coding projects, but mostly they gossip about crushes, eat cookies, and do totally silly impersonations. Now they’re about to participate in their first hackathon--a full day of coding and meeting other coders—so it’s time to step up their game! Just when Sophia and her friends think their hackathon project is ready for the big time, a change of plans threatens to tear their group apart. Will they have each other’s backs, or are they destined for an epic fail? They know that coding is all about teamwork and problem-solving—maybe friendship is, too!
Welcome to the World of Sonic (Sonic the Hedgehog)
by Lloyd CordillGet a crash course in all things Sonic the Hedgehog in this introductory handbook, featuring a sheet of stickers from the world of Sonic!Everyone knows that Sonic the Hedgehog is the fastest hero in the world! He has thwarted Dr. Eggman's evil schemes time and time again with his supersonic speed and cool blue spikes. But what else should you know about the world of Sonic? Learn all about Tails, Amy, Knuckles, and the rest of Sonic's gang, and get to know the stories behind some of Sonic's greatest victories. This handbook is the perfect introduction to one of the most beloved video game characters of all time!
Lights, Music, Code! #3 (Girls Who Code)
by Jo Whittemore Reshma SaujaniPerfect for fans of The Babysitters Club and anyone interested in computer science, this series is published in partnership with the organization Girls Who Code!Maya and her friends from coding club have an exciting new project: they're coding lights and music for the winter dance! But when Maya's old troublemaking friend Maddie moves to town, Maya starts spending a lot of time with her, and less time with her coding friends. Maddie just gets her in a way that her other friends don't. Will Maya get swayed by Maddie's wayward ways, or will she stay true to her "permanent group" from coding club? And will she come through on her part for the light and music coding project? Maybe coding--like friendship--is about being there for your friends when they need you the most.
Baby Code! (Girls Who Code)
by Sandra HorningIt's never too early to get little ones interested in computer coding with this unique series of board books!How do you explain coding to a baby? By showing how it's all around them, and how they can take part in it, of course! By using items common in a baby's world, like a teddy bear and electric train, this charming board book full of bright, colorful illustrations is the perfect introduction to coding for babies and their caregivers--and is sure to leave them wanting to learn more!
Baby Code! Art (Girls Who Code)
by Sandra HorningIt's never too early to get little ones interested in computer coding with this unique series of board books!How do you explain coding in art to a baby? By showing how it's all around them, and how they can take part in it, of course! By using items in a baby's world, like a camera or a block made from a 3D printer, this charming board book full of bright, colorful illustrations is the perfect introduction to coding in art for babies and their caregivers--and is sure to leave them wanting to learn more!
Baby Code! Music (Girls Who Code)
by Sandra HorningIt's never too early to get little ones interested in computer coding with this unique series of board books!How do you explain coding in music to a baby? By showing how it's all around them, and how they can take part in it, of course! By using experiences common in a baby's world, like hearing a melody from a mobile or tapping on an electronic xylophone, this charming board book full of bright, colorful illustrations is the perfect introduction to coding in music for babies and their caregivers--and is sure to leave them wanting to learn more!