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How Customers Think: Essential Insights into the Mind of the Market
by Gerald ZaltmanHow to unlock the hidden 95 percent of the customer's mind that traditional marketing methods have never reached. This title provides a practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers, and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
The Innovator's Solution: Creating and Sustaining Successful Growth
by Michael E. Raynor Clayton M. ChristensenChristensen (business administration, Harvard Business School) teams up with the research director of a major professional services firm to explore why business success is so difficult to sustain. After reviewing the conventional wisdom, they discuss innovation as a predictable process and offer theory-based strategies for, and cases of, sustainable growth. One strategy: develop competencies for future success rather than clinging to those that worked in the past. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Really Bad Girls of the Bible: More Lessons From Less-Than-Perfect Women
by Liz Curtis HiggsIf you've already read Bad Girls of the Bible, welcome back. If this is our first chance to sit across the page from one another, welcome home. Trust me. it's a safe place to be-a place of grace, not judgment. A place where God is in charge and we're not. (Whew!) You'll meet eight women here whose names you may not recognize, but whose sordid stories felt uncomfortably familiar to this Former bad Girl. Athaliah's ruthless climb up the corporate ladder cut close to the bone. Ditto for the tawdry tale of David and Bathsheba-my, didn't her Good Girl status go down the drain in a hurry? Ah. but it didn't stay there.That's the good news, sisters. Really good, in fact. Whether they were bad and proud of it, Bad for a good reason, Bad but not condemned, or found themselves in the wrong place at the wrong time under a Bad Moon Rising, the lives of these Really Bad girls of the Bible all demonstrate one thing: God's sovereignty. Honey, we're talking "Thy will be done." Period. The unstoppable power of God to press forth with his mighty plan for mankind, not working around our sinful choices but through them. Imagine that. Although we're all less than perfect, the girls and I are more than ready when you are!
Heart to Heart (Secret Sisters Book 1)
by Sandra ByrdAfter a lonely time in the fifth grade, Tess Thomas dreads the beginning of the next school year. Then the exclusive Coronado Club invites her to join. She thinks she'll do anything to belong -- until she finds out just how much is required. How far is too far to keep a friend? When does belonging cost more than you should pay? How can there be a God when bad things happen? In the end, Tess develops an unexpected friendship that results in a pact between the two to become "Secret Sisters".
To Be Told: God Invites You to Coauthor Your Future
by Dan B. AllenderIf I asked you to tell me your story, what would you say? Would you mention the pressures you're facing at work? Would you talk about where you went to college? Would you tell me it's none of my business? Everyone has a story. Put another way, everyone's life is a story. But most people don't know how to read their life in a way that reveals their story. They miss the deeper meaning in their life, and they have little sense of how God has written their story to reveal himself and his own story. Let's engage the Author of our story so we can enter into the joy he holds before us if we live out our story for the sake of others. If we come to know our story and then give it away, we will discover the deepest meaning in our lives. We will discover the Author who is embedded in our story, and we will know the glory he has designed for each one of us to reveal. It is toward this good end that we now set out.
Every Man's Battle
by Fred Stoeker Mike Yorkey Stephen Arterburnthe challenge every man faces...the fight every man can winFrom the television to the Internet, print media to videos, men are constantly faced with the assault of sensual images. It is impossible to avoid such temptations... but, thankfully, not impossible to rise above them. Shattering the perception that men are unable to control their thought lives and roving eyes, Every Man's Battle shares the stories of dozens who have escaped the trap of sexual immorality and presents a practical, detailed plan for any man who desires sexual purity-perfect for men who have fallen in the past, those who want to remain strong today, and all who want to overcome temptation in the future. Includes a special section for women, designed to help them understand and support the men they love. From the Trade Paperback edition.
Bad Girls of the Bible: And What We Can Learn from Them (Bad Girls of the Bible)
by Liz Curtis HiggsWomen everywhere marvel at those "good girls" in Scripture-Sarah, Mary, Esther-but on most days, that's not who they see when they look in the mirror. Most women (if they're honest) see the selfishness of Sapphira or the deception of Delilah. They catch of glimpse of Jezebel's take-charge pride or Eve's disastrous disobedience. Like Bathsheba, Herodias, and the rest, today's modern woman is surrounded by temptations, exhausted by the demands of daily living, and burdened by her own desires. So what's a good girl to do? Learn from their lives, says beloved humor writer Liz Curtis Higgs, and by God's grace, choose a better path. In Bad Girls of the Bible, Higgs offers a unique and clear-sighted approach to understanding those "other women" in Scripture, combining a contemporary retelling of their stories with a solid, verse-by-verse study of their mistakes and what lessons women today can learn from them. Whether they were "Bad to the Bone," "Bad for a Season, but Not Forever" or only "Bad for a Moment," these infamous sisters show women how not to handle the challenges of life. With her trademark humor and encouragement, Liz Curtis Higgs teaches us how to avoid their tragic mistakes and joyfully embrace grace.
The Dream Encyclopedia
by James R Lewis Evelyn Dorothy OliverExploring the fascinating world of dreams, this comprehensive reference examines more than 250 dream-related topics, from art to history to science, including how factors such as self-healing, ESP, literature, religion, sex, cognition and memory, and medical conditions can all have an effect on dreams. Dream symbolism and interpretation is examined in historical, cultural, and psychological detail, while a dictionary-updated with 1,000 symbols and explanations-offers further insights. Dreaming about teeth, for instance, can indicate control issues, and dreaming of a zoo can indicate that the dreamer needs to tidy up some situation. Examining these concepts and more, this is the ultimate dreamer's companion.
Ain't Misbehavin': Why Good Dogs Do Bad Things and Why You Should Change Your Behavior
by Dick Wolfsie Gary R. Sampson DvmBarking. Biting. Piddling. Digging. Dogs are wonderful companions, but they can also be challenging housemates. Dr. Gary Sampson has a message for owners: it's not the dog's fault. It's yours. He helps owners understand why their animal is acting - or reacting - in a certain way and explains how to change that behavior for the better. Using real-life examples from his practice, Sampson proves it's possible to convert that howling devil into an angel.
Plugged
by Krissi Barr Paul Hersey Dan BarrPart business book, part golf novel, Plugged resonates long afterwards and provides real world lessons that apply to the home, the office or the golf course. Chet McGill, the dedicated vice president of sales at AlphaMax Manufacturing, is under fire - Trident, their biggest client, is being pursued, aggressively, by a new competitor. At the same time, Chet is feeling off-balance as he preps for a golf tournament in which he's partnered with Reggie Ward, Trident's vice president of operations. Faced with big problems and with all eyes on him, Chet learns to get back to what's important to his company, his clients, and himself. Pluggedteaches readers to "shoot for PAR," a simple, proven method to achieve success in just three useful steps - prioritize, adapt, and be responsible. In the spirit of Who Moved My Cheese?, Krissi and Dan Barr offer a simple parable that is engaging, engrossing and empowering.
The Great Fitness Experiment
by Charlotte Hilton AndersenIn The Great Fitness Experiment, a funny and informative guide through the morass of contradictory claims and information in today's health/fitness-obsessed world, Charlotte Hilton Andersen goes from gym rat to lab rat, trying a new workout each month for a year in an attempt to discover what works, what doesn't and what's just plain weird. She delves into such subjects as the Action Hero Workout, Cross Fit Training, Going Vegan, Double Cardio, and others. Interspersed between the chapters on the monthly experiments, Anderson offers personal essays on everything from her past experiences with eating disorders to testing the ugliest fitness shoes on the planet to lesson about, as she puts it "what I've learned from being a girl in our body-obsessed culture." She writes candidly about her history of anorexia, orthorexia and "general-low-self-esteem-exia" and includes anecdotes about the effects of the "health" craze on my students, friends and gym buddies.In addition, she scours the most recent research to let readers know whether drinking milk after weight lifting really does build more muscle (yep!) or if it matters whether you do cardio or weights first (nope!). She also tests some of the stuff readers have heard about and secretly wanted to try but would never embarrass themselves doing.Readers get all the entertainment and none of the carpet burns as Charlotte bends it like a ballerina, squats like a sprinter, gets hemorrhoids like an Olympian, and HOO-ah like a Navy seal. By the end readers will have new ideas about how to eat healthier, work out smarter, and hold their own in a Photo-shopped world.
Healing Quest: The Sacred Space of the Medicine Wheel
by Marie HerbertWhen her youngest daughter, Pascale, was preparing to leave for boarding school, Marie Herbert wanted to mark the end of the child-rearing phase of her life by a rite of passage. Wishing to find a new life-path for herself, she planned to go on a vision quest-a journey of personal transformation-under the guidance of Native American healers. Pascale's sudden, tragic death made-Herbert's odyssey far more poignant and urgent than she could have imagined. Healing Quest is the extraordinary description of Marie Herbert's inner and outer journey toward a renewed wholeness. She traveled through the southwestern United States, meeting with different Native American shamans, master storytellers, and medicine people. These healers kept suggesting that she shouldn't go through with her preconceived notion of the vision quest, and that she should, instead, listen to what her spirit needed. During her journey, she met Jamie Sams, creator of The Sacred Path and Medicine Cards, who convinced her that the fasting required in a vision quest was not "the feminine way." With Sams' help, Herbert realized that her spirit yearned for the feminine energy of a healing quest. Herbert offers a fascinating account of the Native American ceremonies and rituals in which she participated before the climax of her transformation-four days and nights alone and apart, seeking wholeness within the sacred space of the medicine wheel.
Intuition: Awakening Your Inner Guide
by Judee GeeIntuition is guidance from your inner being. It is a manifestation of divine consciousness. Innate to each of us, intuition is an often ignored gift because we are taught to have more respect for thoughts presented to us from the outside world than for the voice within ourselves. Judee Gee helps you to awaken, channel, and express your intuitive self. Through guided meditations, simple rituals, awareness exercises, and the principles of inner alchemy, you can rediscover and realign with your inner voice. Turn the mystery of intuition into a tangible catalyst for personal transformation! Essential to emotional and physical health, to creative self-expression, and to understanding others, it can help you recognize and realize your spiritual potential. Learn how to use intuition as a guide through doubts, fears, and adversities. Perceptive and practical, this book delivers a heart-felt invitation to the liberation of your intuitive inner being.
Sixteen Minutes to a Better 9-to-5: Stress-free work with Yoga and Ayurveda
by Vinod VermaDr. Verma's advice for a stress-free work environment begins with a daily yoga program-easy exercises that take a total of sixteen minutes a day! She shows you how to recognize the three basic Ayurvedic types so you can "read" the people you work with. Do you have a project that requires long-term careful attention? Give it to a kapha constitution and assign the tight deadlines to the person with a vatta or pitta constitution. The pitta type tends to overreact-but do you appreciate the initiative and abundant creative energy this person offers? Can you accept the various types-including yourself? Dr. Verma describes them so you can work better as part of a team. You will also learn how to balance your type with various foods and spices. This is not a diet book-instead, Dr. Verma offers a way to balance your energy so you get the most out of yourself that you can. Basic Ayurvedic information brings a whole new approach to food, for spices and food choices can help rebalance energy when you have pushed yourself too far, as we all sometimes do. Dr. Verma is practical. She teaches in Europe and all over India-her books have been translated into many languages, and she has a wealth of experience with balancing the demands of a busy schedule and maintaining a healthy lifestyle. The 5000-year-old-system that she teaches has worked for her and countless others. Why don't you give it a try? If you are a take-charge kind of person-whether you work at home, in an office, or on a freelance basis-you'll get something from reading this book!
I Am Here
by Sandy StevensonA magical, life-changing story about a special group of nine travelers who set out to create a better world by offering a different and exciting way to look at life. If you've ever wondered if life has a deeper meaning, but thought it may be too complicated to understand, you will be delighted with this book. Written in a simple, easy-to-read style, this enlightening tale presents a fascinating look at who we are and why we are here. As the story of the Golden Way unfolds, we are given a positive view of life; gaining greater insight into the subjects of love, truth, death, birth, illness, families, work, nature, relationships, religion, problems, and much more. We find answers to many puzzling aspects of life, such as why one person lives a trouble-free life and another suffers great hardship. This wonderful story will leave you with a more loving and optimistic view of the future; for yourself, your family, and the world.
Know It All
by Marsha Kranes Fred Worth Steve TemeriusThe Definitive Collection for Die-hard Trivia Buffs (and the Rest of Us Who Think We Know a Thing or Two). 5087 questions and answers on: Language * Art, Comics and Literature * Presidential Trivia * The World * Television and Radio * Sports and Games * War and the Military * America-Past and Present * Religion, The Bible and Mythology * Music and Theater * Science, Nature and Medicine * The Cinema * Food * Business, Advertising and Inventions * Miscellaneous.
Learning Through Serving: A Student Guidebook for Service-Learning Across the Disciplines
by Christine M. Cress Peter J. Collier Vicki L. ReitenauerThis book is intended as a self-directed guide for college-level students who are engaged in service-learning. It is also suitable for students working individually.
Authoring Your Life: Developing An Internal Voice To Navigate Life's Challenges
by Marcia B. Baxter Magolda Sharon Parks Matthew HallWho am I? What do I want in relationships? How do I know what to believe? How do I manage the stresses of living? This is a guide to addressing life's challenges and competing demands. It will help you to reflect on the problems and setbacks you encounter to discover your own voice, uncover your authentic sense of values, build your confidence, and find meaning in your life. This is, however, far more than a self-help book; and it addresses multiple audiences. Because everyone's circumstances differ, and life is unpredictable, this book does not offer simplistic solutions and steps to follow. Instead, Marcia Baxter Magolda immerses you in the stories of thirty-five adults whom she has followed and interviewed for over twenty years. With her guidance, and using the self-authorship framework she has developed, you will recognize in yourself many patterns and parallels from the protagonists' stories of emotional and intellectual growth. By reflecting on these life stories, you will gain insights about your individual values and identity, and strengthen your sense of self-reliance to handle significant transitions and unexpected circumstances. In addition to helping you identify the phases of your journey to self-authorship, Marcia Baxter Magolda offers reflective exercises and questions to help you uncover your strengths and identify the barriers that may be inhibiting you from building the internal, psychological compass that will serve as the foundation for your journey. Offering advice on how to be "good company" for those who have set out on their journey to self-authorship, the book is also addressed to partners, family members, friends, teachers, mentors, and employers, so they can offer support to those that face these challenges. Finally, for scholars of adult development, this book offers the latest articulation of the developing theory of self-authorship.
Turn On, Tune In, Drop Out
by Timothy LearyWritten in the psychedelic era, Turn On, Tune In, Drop Out is Timothy Leary at his best, beckoning with humor and irreverence, a vision of individual empowerment, personal responsibility, and spiritual awakening. Includes:o Start Your Own Religion o Education as an Addictive Process o Soul Session o Buddha as Drop-Out Mad Virgin of Psychedelia God's Secret Agent o Homage to Huxley o The Awe-Ful See-Er o The Molecular Revolution o MIT is TIM Backwards o Neurological Politics"Trickster is a major figure in American Indian folk Wisdom. Also in Sufi Tales ... a certain type of "rascal"-with a grin and a wink (and wisdom beyond wisdom) ... in the Zen tradition this is known as the School of Crazy Wisdom ... Timothy Leary-in his own inimitable way-has become the twentieth century's grand master of crazy wisdom ..." - Dr. Jeffrey Mishlove
Your Brain Is God
by Timothy LearyThis collection of essays, written by the poster boy of 1960s counterculture, describes the psychological journey Timothy Leary made in the years following his dismissal from Harvard, as his psychedelic research moved from the scientific to the religious arena. He discusses the nature of religious experience and eight crafts of God, including God as hedonic artist. Leary also examines the Tibetan, Buddhist, and Taoist experiences. In the final chapters, he explores man as god and LSD as sacrament.
Simple Pleasures: Tune Into Now!
by Sir John Lubbock Beverly A. PotterThe Simple Pleasures of Life: How to Tune Into the Moment to Enjoy NOWwas derived from Sir John Lubbock's endearing classic, The Pleasures of Life completely rewritten and abridged by Beverly Potter, PhD.<P><P>Principles of living in the moment are woven into Lubbock's appealing descriptions of simple pleasures and around us-if only we looked when we, too often, overlook. Lubbock's robust but sensitive descriptions of nature, money, friends, home help readers get out of their minds to experience moments of NOW and living more fully in the present-the secret of a happy life.The Simple Pleasures of Life: How to Tune Into the Moment to Enjoy NOW guides readers to be more conscious of how their thoughts and emotions get in the way of living in genuine peace and happiness. Have more joy right now-just stop and smell the flowers, a simple pleasure.Frantic enlightenment seekers with lives packed schedules and busyness with especially love this friendly, loving little book.
Statins: Miracle or Mistake?
by Mark James EstrenMost cholesterol doesn't come from foods - it's made by the body itself! Statins work by interfering with the body's ability to manufacture cholesterol. Statins: Miracle or Mistake? explains both the pro and con sides of this incredible drug, using interviews with statin researchers and prescribers and presenting the findings in clear, jargon-free language. <P><P>Learn how to watch for warning signs if you are using statins. Discover how statins are a huge business for both drug companies and anti-statin forces. This guide talks with people on all sides of the statin issue, finding out what they believe and why - and how they stand to benefit.Most important, Statins: Miracle or Mistake? tells readers what to ask their own healthcare practitioners. It's time for nonprofessionals to learn how to manage these drugs. This important guide shows what to do - and not do.
Prescription Drug Abuse
by Mark James EstrenSevere, chronic pain affects at least 116 million Americans every year. But there are fewer than 4,000 pain specialists in the United States, and many insurers won't cover physical therapy. But powerful pain medicines? <P><P>They will certainly cover those. Prescriptions for powerful pain killers doubled between 1994 and 2008 - and abuse skyrocketed as well. The grim headlines are all too familiar. Celebrities such as Whitney Houston die of overdoses. Teens mix legitimate medicines - and pay with their lives. Heavy-handed government attempts to crack down on pain and anxiety medications have terrorized doctors and pharmacists and left thousands of desperate people in severe pain.Prescription Drug Abuse shows how big the problem is: how it became a problem, what is being done about it, and what readers can do. The book shows the risks, the benefits, and the safe way to use some of modern healthcare's most miraculous medicines.
The Worrywart's Companion: Twenty-One Ways to Soothe Yourself and Worry Smart
by Beverly A. PotterWorrywarts are characterized by chronic anxiety, enslavement to out-of-control thoughts, and haranguing themselves to a degree that triggers FUD - fear, uncertainty, and doubt.<P><P> Smart worriers take control of their worry by creating a time and place to do the work of worry, objectively studying their behavior to better understand how to worry effectively, and practicing flexible thinking rather than rut thinking. Smart worriers look for solutions, including partial solutions, and accept what can't be changed, challenge their worries, practice making under-reactive statements that defuse anxiety rather than fuel it. The Worrywart's Companion offers a smorgasbord of tools to help readers become smart worriers, including deep breathing and muscles relaxing exercises, practicing deliberate belly laughing, saying a prayer, doing a good deed, taking a walk, rocking oneself, counting details to keep one's mind off of the worry, and more. When smart worriers finish the work of worry, they purposefully soothe themselves so that they can move on to other activities. The Worrywart's Companion helps disquieted readers integrate soothing activities into their daily lives to keep worry-provoking anxiety in check.
Heroin User's Handbook
by Francis Moraes<P>Heroin is a fascinating drug to most people.It is often referred to as the "hardest drug." By this logic, people might start with alcohol, work up to marijuana and maybe LSD. Then they reach to cocaine or methamphetamine. And finally, at the end of the journey is heroin. But like most things about heroin, this is more myth than reality. <P>For non-users, this mythic power is exciting. And writers for the last century have been more than willing to pander to such readers in pulp and art novels all the way up to television crime novels. But it is rare for the most people to get a real look at what is, after all, the very core of what heroin is about for its users. <P>To users, the interest is obvious. But ignorance of the the details of drug use among heroin users is rife - usually based on what the author calls "old junkie tales." The difference between such folklore and the truth is often the difference between life and death. <P>The Heroin User's Handbook reveals the largely hidden world of heroin use based upon actual work with users and countless scholarly books and articles. And it does it in an extremely readable, non-technical manner - even while providing detailed and accurate information. <P>The book discusses all aspects of heroin use: the acquisition of drugs, the administration of them, health risks, legal issues, social aspects, and addiction and detox. It provides the non-heroin world with a detailed look inside a very rarefied subculture. But it also provides the those in the heroin using world life-saving information.