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Showing 26 through 50 of 22,983 results

The 20 Ps of Marketing

by David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed.The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as H agen Daz and Sony, and others, such as Kodak, who got left behind.This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

20 Recipes for Programming MVC 3: Faster, Smarter Web Development

by Jamie Munro

There's no need to reinvent the wheel every time you run into a problem with ASP.NET's Model-View-Controller (MVC) framework. This concise cookbook provides recipes to help you solve tasks many web developers encounter every day. Each recipe includes the C# code you need, along with a complete working example of how to implement the solution. Learn practical techniques for applying user authentication, providing faster page reloads, validating user data, filtering search results, and many other issues related to MVC3 development. These recipes help you: Restrict access to views with password protection Allow users to upload and save a file to your website Implement AJAX to allow users to see updated content quickly Validate form input to ensure the data you capture is what you expect Create thumbnails to preview images rather than view them full-size Give your web application the ability to change languages Use CAPTCHA to prevent automated programs from completing forms Make URLs more user- and search-engine-friendly with the MapRoute function

20 Recipes for Programming PhoneGap

by Jamie Munro

<p>This book will explore many common features of mobile development and how they are accomplished with PhoneGap. This will include GPS location, maps, media, accelerometer, and much more. PhoneGap is a library that allows developers to interface directly with a mobile device through the use of its Javascript libraries. With the multitude of mobile platforms it is very difficult and expensive to create multiple applications in Java, Objective-C, or other native languages. Through the PhoneGap library, most web developers can convert their existing knowledge of HTML, CSS, and Javascript into mobile phone applications with very little effort.</p>

20 Years of Computational Neuroscience (Springer Series in Computational Neuroscience #9)

by James M Bower

When funding agencies and policy organizations consider the role of modeling and simulation in modern biology, the question is often posed, what has been accomplished ? This book will be organized around a symposium on the 20 year history of the CNS meetings, to be held as part of CNS 2010 in San Antonio Texas in July 2010. The book, like the symposium is intended to summarize progress made in Computational Neuroscience over the last 20 years while also considering current challenges in the field. As described in the table of contents, the chapter's authors have been selected to provide wide coverage of the applications of computational techniques to a broad range of questions and model systems in neuroscience. The proposed book will include several features that establish the history of the field. For each article, its author will select an article originally appearing in a CNS conference proceedings from 15 - 20 years ago. These short (less than 6 page) articles will provide illustrations of the state of the field 20 years ago. The new articles will describe what has been learned about the subject in the following 20 years, and pose specific challenges for the next 20 years. The second historical mechanism will be the reproduction of the first 12 years of posters from the CNS meeting. These posters in and of themselves have become famous in the field (they hang in the halls of the NIH in Bethesda Maryland) and were constructed as allegories for the state and development of computational neuroscience. The posters were designed by the book's editor, who will, for the first time, provide a written description of each poster.

2007 Microsoft® Office System and Your Windows®-Based PC: A Real-Life Guide to Getting More Done

by Windows Vista Magazine

Get organized, get creative, and get more done--with the ultimate real-life guide to Microsoft Office and Windows Vista. Written by the editors and product testers at Windows Vista: The Official Magazine, this book focuses on practical, everyday scenarios and fast, reliable results. All in full color! 1. Get Started: From the five-minute guide to personalizing your desktop--to getting familiar with Office programs and features--you'll find smart and simple tips to get up and running quickly. 2. Explore: Now that you know your way around, dig in--and take control of your day. Build brilliant documents. Create stunning slides and charts. Fix your own connectivity problems. Brand yourself. Blog. Sync and share files. Go wireless. Go mobile. 3. Do More: Get inspired--and go further--with imaginative projects for you, your family, and friends.

2007 Microsoft® Office System and Your Windows®-Based PC: A Real-Life Guide to Getting More Done

by Future Publishing

<div xmlns="http://www.w3.org/1999/xhtml"><p>From the makers of Windows Vista\xae: The Official Magazine\u2014the ultimate visual guide to the fun, practical, and creative things you can do right now with Microsoft Office!</p></div>

2007 Microsoft® Office System Inside Out

by Microsoft Corporation

Dive into the essential features in Microsoft Office Access® 2007, Excel® 2007, Outlook® 2007, PowerPoint® 2007, and Word 2007. This supremely organized reference is packed with hundreds of timesaving solutions, troubleshooting tips, and workarounds. It's all muscle and no fluff. Discover how the experts tackle what's new in your favorite Microsoft Office programs--and challenge yourself to new levels of mastery! Expertly manage your inbox, contacts, and business information Master sophisticated document-layout and formatting techniques Build spreadsheets to help you perform complex calculations and data analysis Design databases, build data-collection forms, and manipulate data Learn advanced techniques for creating charts and reports Create dynamic slides using themes, custom slide layouts, and special effects Explore Office Groove® 2007 and Windows® SharePoint® Services for powerful collaboration Configure security and privacy settings to help thwart worms, viruses, and malware Write macros using Microsoft Visual Basic® for Applications and work with Office Open XML CD includes: Fully searchable eBook--plus bonus chapters! 30+ sample files--spreadsheets, databases, code, and XML Resources for customizing, configuring, and troubleshooting programs Links to demos, webcasts, training courses, and blogs Visual references for finding commands in the Microsoft Office Fluent user interface Online resources for InfoPath® 2007, OneNote® 2007, Project 2007, and Visio® 2007 Windows Vista® Product Guide eReference and other eBooks A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via OReilly Medias Digital Distribution services. To download this content, please visit OReillys web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.

2007 Microsoft® Office System Inside Out

by John Pierce

Written for experienced Office users, this guide explains what features and interfaces have changed in the 2007 versions of Word, Excel, PowerPoint, Outlook, and Access. The 2007 edition adds chapters on Groove, Visual Basic for Applications, and XML formats. The CD-ROM contains sample files, bonus chapters, links to third- party tools, and the Microsoft computer dictionary, 5th ed. Annotation ©2008 Book News, Inc. , Portland, OR (booknews. com)

2007 Microsoft® Office System Plain & Simple

by Jerry Joyce Marianne Moon

Here's WHAT You'll Learn Easily navigate the new user interface Create documents, Web pages, and other publications Organize your e-mail, calendar, and tasks Build spreadsheets to manage and analyze data Build a simple database Design and deliver a slide show presentation Here's HOW You'll Learn It Jump in wherever you need answers Easy-to-follow STEPS and SCREENSHOTS show exactly what to do Handy TIPS teach new techniques and shortcuts Quick TRY THIS! exercises help you apply what you learn right away

2007 Microsoft® Office System Plain & Simple

by Marianne Moon Gerald Joyce

<div xmlns="http://www.w3.org/1999/xhtml"><p>Get the fast facts that make learning the 2007 Microsoft Office system plain and simple! This no-nonsense guide uses easy numbered steps and concise, straightforward language that show the most expedient ways to learn a skill or solve a problem.</p></div>

2007 Microsoft® Office System Step by Step

by Curtis Frye Katherine Murray Joan Preppernau Joyce Cox Steve Lambert

Quickly teach yourself how to use Microsoft Office Access 2007, Excel 2007, Outlook 2007, PowerPoint 2007, and Word 2007. With Step By Step, you set the pace--building and practicing the skills you need, just when you need them! Take control of your day--organize your e-mail, calendar, and meetings Learn the essentials for creating effective documents Build spreadsheets and perform calculations on your data Design database applications to help manage information Produce and deliver compelling slide show presentations Organize and format text to craft professional-quality documents Your all-in-one learning experience includes: Files for building skills and practicing the book's lessons Fully searchable eBook Bonus quick reference to the Ribbon, the new Microsoft Office interface Windows Vista Product Guide eBook--plus other resources on CD A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.

2007 Microsoft® Office System Step by Step

by Curtis Frye Joan Preppernau Joyce Cox Steve Lambert

Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting help to learn the fundamentals of working with the 2007 Microsoft Office system, including how to navigate the new user interface. You will learn how to create professional-quality documents, powerful spreadsheets, and compelling slide presentations. You will also discover how to get your Web site up and running, how to take notes electronically, and how to manage your e-mail communications and workday. The companion CD includes skill-building practice files, eBooks, and more!

2007 Microsoft® Office System Step by Step

by Joan Lambert Joyce Cox Steve Lambert John Pierce M. Dow Lambert III Curtis D. Frye

The smart way to learn Microsoft Office--one step at a time! The second edition of this popular book features new and expanded content. In addition to covering familiar Microsoft Office applications such as Microsoft Office AccessTM 2007, Excel® 2007, Outlook® 2007, PowerPoint® 2007, and Word 2007--you now also get coverage of Microsoft Office Publisher 2007, SharePoint® Server 2007, Groove® 2007, OneNote® 2007, and InfoPath® 2007. Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting help to learn the fundamentals of working with the 2007 Microsoft Office system, including how to navigate the new user interface. Learn how to create professional-quality documents, powerful spreadsheets, and compelling slide presentations. And discover how to get your Web site up and running, take notes electronically, and manage your e-mail communications and workday. The companion CD includes skill-building practice files, eBooks, and more. With STEP BY STEP, you can take just the lessons you need or work from cover to cover. Either way, you drive the instruction--building and practicing the skills you need, just when you need them! A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via OReilly Medias Digital Distribution services. To download this content, please visit OReillys web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to booktech@oreilly.com.

2011 The Little Data Book On Information And Communication Technology

by World Bank

This Little Data Book presents tables for over 213 economies showing the most recent national data on key indicators of information and communications technology (ICT), including access, quality, affordability, efficiency,sustainability, and applications.

The 2013 Legal Technology Guide Solo and Small Firm

by Sharon D. Nelson John W. Simek Michael C. Maschke

This annual guide is the only one of its kind written to help solo and small firm lawyers find the best technology for their dollar. You'll find the most current information and recommendations on computers, servers, networking equipment, legal software, printers, security products, smartphones, the iPad and anything else a law office might need. It's written in clear, easily understandable language to make implementation easier if you choose to do it yourself, or you can use it in conjunction with your IT consultant. Either way, you'll learn how to make technology work for you

2020 Vision: Turbocharge Your Business Today to Thrive in Tomorrow's Economy

by Stan Davis Bill Davidson

Information management and biotechnology are reshaping the basic structure of American enterprise. In this bold and innovative analysis, Davis and Davidson explain what these changes mean and how entrepreneurs and executives can prepare challenges of tomorrow.

21 Recipes for Mining Twitter

by Matthew A. Russell

Millions of public Twitter streams harbor a wealth of data, and once you mine them, you can gain some valuable insights. This short and concise book offers a collection of recipes to help you extract nuggets of Twitter information using easy-to-learn Python tools. Each recipe offers a discussion of how and why the solution works, so you can quickly adapt it to fit your particular needs. The recipes include techniques to: Use OAuth to access Twitter data Create and analyze graphs of retweet relationships Use the streaming API to harvest tweets in realtime Harvest and analyze friends and followers Discover friendship cliques Summarize webpages from short URLs This book is a perfect companion to O'Reilly's Mining the Social Web.

21st Century C

by Ben Klemens

Throw out your old ideas of C, and relearn a programming language that's substantially outgrown its origins. With 21st Century C, you'll discover up-to-date techniques that are absent from every other C text available. C isn't just the foundation of modern programming languages, it is a modern language, ideal for writing efficient, state-of-the-art applications. Learn to dump old habits that made sense on mainframes, and pick up the tools you need to use this evolved and aggressively simple language. No matter what programming language you currently champion, you'll agree that C rocks. Set up a C programming environment with shell facilities, makefiles, text editors, debuggers, and memory checkers Use Autotools, C's de facto cross-platform package manager Learn which older C concepts should be downplayed or deprecated Explore problematic C concepts that are too useful to throw out Solve C's string-building problems with C-standard and POSIX-standard functions Use modern syntactic features for functions that take structured inputs Build high-level object-based libraries and programs Apply existing C libraries for doing advanced math, talking to Internet servers, and running databases

21st Century C: C Tips from the New School

by Ben Klemens

Throw out your old ideas about C and get to know a programming language that’s substantially outgrown its origins. With this revised edition of 21st Century C, you’ll discover up-to-date techniques missing from other C tutorials, whether you’re new to the language or just getting reacquainted.C isn’t just the foundation of modern programming languages; it is a modern language, ideal for writing efficient, state-of-the-art applications. Get past idioms that made sense on mainframes and learn the tools you need to work with this evolved and aggressively simple language. No matter what programming language you currently favor, you’ll quickly see that 21st century C rocks.Set up a C programming environment with shell facilities, makefiles, text editors, debuggers, and memory checkersUse Autotools, C’s de facto cross-platform package managerLearn about the problematic C concepts too useful to discardSolve C’s string-building problems with C-standard functionsUse modern syntactic features for functions that take structured inputsBuild high-level, object-based libraries and programsPerform advanced math, talk to internet servers, and run databases with existing C librariesThis edition also includes new material on concurrent threads, virtual tables, C99 numeric types, and other features.

21st Century Chinese Cyberwarfare

by William T. Hagestad II

21st Century Chinese Cyberwarfare draws from a combination of business, cultural, historical, linguistic and the author s personal experience to attempt to explain China to the uninitiated. The objective of the book is to raise awareness of the fact that the People's Republic of China is using a combination of their unique culture, language, and political will, known as Chinese Communism, to maintain their cultural heritage. This book is the first to gather the salient information regarding the use of cyber warfare doctrine by the People's Republic of China to promote its own hegemonistic, national self-interests and enforce its political, military and economic will on other nation states. The threat of Chinese Cyberwarfare can no longer be ignored. It is a clear and present danger to the experienced and innocent alike and will be economically, societally and culturally changing and damaging for the nations that are targeted.

25 Recipes for Getting Started with R

by Paul Teetor

R is a powerful tool for statistics and graphics, but getting started with this language can be frustrating. This short, concise book provides beginners with a selection of how-to recipes to solve simple problems with R. Each solution gives you just what you need to know to use R for basic statistics, graphics, and regression. You'll find recipes on reading data files, creating data frames, computing basic statistics, testing means and correlations, creating a scatter plot, performing simple linear regression, and many more. These solutions were selected from O'Reilly's R Cookbook, which contains more than 200 recipes for R that you'll find useful once you move beyond the basics.

, 2nd Edition: Introduction, Methods, and Information Systems (International Handbooks on Information Systems)

by Jan Vom Brocke Michael Rosemann

Business Process Management (BPM) has become one of the most widely used approaches for the design of modern organizational and information systems. The conscious treatment of business processes as significant corporate assets has facilitated substantial improvements in organizational performance but is also used to ensure the conformance of corporate activities. This Handbook presents in two volumes the contemporary body of knowledge as articulated by the world' s leading BPM thought leaders. This first volume focuses on arriving at a sound definition of BPM approaches and examines BPM methods and process-aware information systems. As such, it provides guidance for the integration of BPM into corporate methodologies and information systems. Each chapter has been contributed by leading international experts. Selected case studies complement their views and lead to a summary of BPM expertise that is unique in its coverage of the most critical success factors of BPM.<P><P> The second edition of this handbook has been significantly revised and extended. Each chapter has been updated to reflect the most current developments. This includes in particular new technologies such as in-memory data and process management, social media and networks. A further focus of this revised and extended edition is on the actual deployment of the proposed theoretical concepts. This volume includes a number of entire new chapters from some of the world's leading experts in the domain of BPM.

The 2nd International Workshop on Learning Technology for Education in Cloud

by Lorna Uden I-Hsien Ting Hsin-Chang Yang Yu-Hui Tao

Proceedings from the 2013 LTEC conference in Kaohsiung, Taiwan. The papers examine diverse aspects of Learning Technology for Education in Cloud environments, including social, technical and infrastructure implications. Also addressed is the question of how cloud computing can be used to design applications to support real time on demand learning using technologies. The workshop proceedings provide opportunities for delegates to discuss the latest research in TEL (Technology Enhanced Learning) and its impacts for learners and institutions, using cloud technologies.

3-D Computer Graphics

by Samuel R. Buss

This introduction to 3D computer graphics emphasizes fundamentals and the mathematics underlying computer graphics, while also covering programming techniques using OpenGL, a platform-independent graphics programming environment. The minimal prerequisites make it suitable for self-study or for use as an advanced undergraduate or introductory graduate text as the author leads step-by-step from the basics of transformations to advanced topics such as animations and kinematics. Accompanying software, including source code for a ray tracing software package, is available freely from the book's web site.

31 Days to Millionaire Marketing Miracles

by Tracy Repchuk

31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Author Tracy Repchuk shows entrepreneurs, business owners, and opportunity-seekers what to do, when to do it, and the order in which it needs to be done to build an online marketing presence that is stable, predictable, and expandable. Whether you want to dominate your market globally or locally, this thirty-one-day guide allows you to take your product, service, or message, and turn it into a moneymaking machine.Best Selling Author Tracy Repchuk is recognized as the Top Woman Speaker in the World for Internet Marketing and an entrepreneur in the IT and internet industry since 1985Serves as a reference guide to newbies and entrepreneurs wanting to turn their passion into profits and accelerate business results31 Days to Millionaire Marketing Miracles guides you along a proven path to profits and shows you an Internet marketing formula that will attract more leads, get more clients, and make more sales

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