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The Polish Elite and Language Sciences: A Perspective of Global Historical Sociology
by Tomasz ZaryckiThis book revisits the modern history of Poland, from the perspective of its social sciences. The book makes this case study a model for the application of Bourdieu’s approach to the historical analysis of non-core Western societies. The book is, in other words, a reflexive study of the application of Bourdieu’s social theory. At the same time, it also critically studies the application of Western social theory in Poland, which is largely seen as a peripheral country. The study of Polish social sciences, with particular emphasis on linguistics and literary studies, points to the peculiar dynamics of peripheral intellectual and academic fields and their external dependencies. These insights offer a critical extension of Bourdieu’s theory of state and social elites beyond the Western core focusing on how the theories can be used in the reinterpretation and expansion of post-colonial theory, global history and comparative studies of post-communism. The book will be suitable for scholars and students of all those interested in the social theory of Pierre Bourdieu, global historical sociology, societies in Central and Eastern , socio-linguistics, literary studies and political sociology.
Arms Diffusion: The Spread of Military Innovations in the International System (Issues in Globalization)
by THomas W. ZarzeckiWeapons proliferation is one of the most pressing global concerns following the end of the Cold War. Despite the absence of an overarching superpower conflict, armaments and related technologies have continued to spread throughout the international system. This has been particularly true in areas like East Asia and the Middle East, where the traditional two party arms races are not readily apparent. This text addresses these concerns and shortcomings using data on fourteen specific military technological innovations that diffused throughout the international system from 1960 to 1997.
The Girls from Ames: A Story of Women and a Forty-Year Friendship
by Jeffrey ZaslowFrom the co-author of the bestselling "The Last Lecture" comes a moving tribute to female friendships, with the inspiring story of 11 girls and the women they became.
Generalist Social Work Practice: A Worktext
by Charles ZastrowCharles Zastrow-a leader in the field for over forty years-combines the key components of traditional and contemporary approaches to teaching social work practice into one comprehensive volume in the 11th edition of Generalist Social Work Practice. From the history of social work and the ethics of practice, to the modern approaches to self care and asset-based community development-this extensive worktext presents the knowledge, values, and skills needed for entry-level social work practice. Zastrow emphasizes the importance of counseling in various practice settings by including the Counseling Theories Resource Manual (CTRM), a series of modules that presents and critiques the prominent theories of counseling that are widely used by social workers, including reality therapy, rational therapy, behavior therapy, as well as specific intervention techniques useful in working with individuals, treatment groups, and families. Structured for use at the undergraduate and graduate level, this book provides the theoretical and practical knowledge needed for students to become change agents.
Introduction To Social Work And Social Welfare: Empowering People
by Charles ZastrowThe bestselling introductory Social Work text on the market, Zastrow's INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE: EMPOWERING PEOPLE is lauded for being the most comprehensive and practical text available for beginning social workers. In addition to giving readers a thorough overview of the social work profession, this text offers a realistic view of social problems in contemporary society, equipping students with real-world insight that they can apply in practice. By presenting positive strategies in the context of the core values, ethics, skills, and knowledge base of today's professional social worker, Zastrow encourages students to think critically about new, workable methods for problem-solving and empowering clients. Case studies of contemporary social problems, exhibits, and tables help students apply concepts and compare and contrast issues. The twelfth edition has been thoroughly updated to align with the latest EPAS (2015) from CSWE, and offers insights into new and emerging issues from the field.
Introduction To Social Work And Social Welfare
by Charles ZastrowThe bestselling introductory Social Work book on the market, Zastrow's INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE: EMPOWERING PEOPLE, 11th Edition, is also lauded for being the most comprehensive. In addition to giving readers a thorough overview of the social work profession, this text offers a realistic view of social problems in contemporary society, equipping students with real-world insight that they can apply in practice. By presenting positive strategies in the context of the core values, ethics, skills, and knowledge base of today's professional social worker, Zastrow encourages readers to think critically about new, workable methods for problem-solving and empowering clients. Contemporary social problems case studies, exhibits, and tables help users apply concepts and compare and contrast issues. The Eleventh Edition has been thoroughly updated to include the latest NASW Standards, as well as new and emerging issues from the field. Packed with cutting-edge coverage and comprehensive CSWE core content, INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE: EMPOWERING PEOPLE, 11th Edition, continues to inspire readers while giving them insight into real-world practice.
Understanding Human Behavior and the Social Environment (Ninth Edition)
by Charles Zastrow Karen K. Kirst-AshmanZastrow and Kirst-Ashman's UNDERSTANDING HUMAN BEHAVIOR AND THE SOCIAL ENVIRONMENT looks at lifespan through the lens of social work theory and practice, covering human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the book presents separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment. As part of the Brooks/Cole Empowerment Series, this edition is completely up to date and thoroughly integrates the core competencies and recommended practice behaviors outlined in the 2008 Educational Policy and Accreditation Standards (EPAS) set by the Council on Social Work Education (CSWE).
I'm Neither Here Nor There: Mexicans' Quotidian Struggles with Migration and Poverty
by Patricia ZavellaI'm Neither Here nor There explores how immigration influences the construction of family, identity, and community among Mexican Americans and migrants from Mexico. Based on long-term ethnographic research, Patricia Zavella describes how poor and working-class Mexican Americans and migrants to California's central coast struggle for agency amid the region's deteriorating economic conditions and the rise of racial nativism in the United States. Zavella also examines tensions within the Mexican diaspora based on differences in legal status, generation, gender, sexuality, and language. She proposes "peripheral vision" to describe the sense of displacement and instability felt by Mexican Americans and Mexicans who migrate to the United States as well as by their family members in Mexico. Drawing on close interactions with Mexicans on both sides of the border, Zavella examines migrant journeys to and within the United States, gendered racialization, and exploitation at workplaces, and the challenges that migrants face in forming and maintaining families. As she demonstrates, the desires of migrants to express their identities publicly and to establish a sense of cultural memory are realized partly through Latin American and Chicano protest music, and Mexican and indigenous folks songs played by musicians and cultural activists.
Housing The New Russia
by Jane R. ZaviscaIn Housing the New Russia, Jane R. Zavisca examines Russia's attempts to transition from a socialist vision of housing, in which the government promised a separate, state-owned apartment for every family, to a market-based and mortgage-dependent model of home ownership. In 1992, the post-Soviet Russian government signed an agreement with the United States to create the Russian housing market. The vision of an American-style market guided housing policy over the next two decades. Privatization gave socialist housing to existing occupants, creating a nation of homeowners overnight. New financial institutions, modeled on the American mortgage system, laid the foundation for a market. Next the state tried to stimulate mortgages-and reverse the declining birth rate, another major concern-by subsidizing loans for young families. Imported housing institutions, however, failed to resonate with local conceptions of ownership, property, and rights. Most Russians reject mortgages, which they call "debt bondage," as an unjust "overpayment" for a good they consider to be a basic right. Instead of stimulating homeownership, privatization, combined with high prices and limited credit, created a system of "property without markets. " Frustrated aspirations and unjustified inequality led most Russians to call for a government-controlled housing market. Under the Soviet system, residents retained lifelong tenancy rights, perceiving the apartments they inhabited as their own. In the wake of privatization, young Russians can no longer count on the state to provide their house, nor can they afford to buy a home with wages, forcing many to live with extended family well into adulthood. Zavisca shows that the contradictions of housing policy are a significant factor in Russia's falling birth rates and the apparent failure of its pronatalist policies. These consequences further stack the deck against the likelihood that an affordable housing market will take off in the near future.
Artificial Intelligence, Social Harms and Human Rights (Critical Criminological Perspectives)
by Aleš Završnik Katja SimončičThis book critically explores how and to what extent artificial intelligence (AI) can infringe human rights and/or lead to socially harmful consequences and how to avoid these. The European Union has outlined how it will use big data, machine learning, and AI to tackle a number of inherently social problems, including poverty, climate change, social inequality and criminality. The contributors of this book argue that the developments in AI must take place in an appropriate legal and ethical framework and they make recommendations to ensure that harm and human rights violations are avoided. The book is split into two parts: the first addresses human rights violations and harms that may occur in relation to AI in different domains (e.g. border control, surveillance, facial recognition) and the second part offers recommendations to address these issues. It draws on interdisciplinary research and speaks to policy-makers and criminologists, sociologists, scholars in STS studies, security studies scholars and legal scholars.
Landscape Performance Modeling Using Rhino and Grasshopper
by Phillip ZawarusThis is a guidebook for landscape architects to learn the fundamental practices and use of the computational software Rhino 3D and the plugin Grasshopper for parametric modeling, landscape inventory, and performative analysis. This process visually connects intangible and abstract information with physical and spatial relationships to signify the impact ecological, climate, and cultural factors have on landscape performance and decision making. Each chapter begins with a summary of the performance method and its application in different projects, outlining the expected goals from industry standard equations and operations. Chapters cover parametric modeling scripts to measure ecosystem services of stormwater management, erosion control, tree benefits, outdoor comfort, accessibility, and many others. Using photographs, tables, and parametric scripts to create qualitative and quantitative representations of landscape performance and ecosystem services, readers will learn to communicate the impact and significance of their outputs. This book will be beneficial to educators, students, and professionals interested in using computational modeling as a performance assessment and graphic visualization tool.
Advertising, Gender and Society: A Psychological Perspective
by Magdalena Zawisza-RileyAdvertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Al Jazeera Phenomenon: Critical Perspectives on New Arab Media
by Mohamed ZayaniFew phenomena in the Arab world are more controversial than Al Jazeera - the satellite television news channel that, despite its brief history, has made its impact known throughout the world and changed the face of a formerly parochial Arab media.This timely collection of articles, many by Arabic-speaking scholars, gives us more information and analysis of the network - and how it has affected the public and even the foreign policies of Western governments - than any other of the very few books published in English up to now.The book provides rare insights into Al Jazeera's politics, its agenda, its programs, its coverage of regional crises, and its treatment of the West. The authors attempt to gauge the station's impact on ordinary Arab viewers, understand its effect on an increasingly visible Arab public sphere, and map out the role it plays in regional Arab politics. The image of Al Jazeera that emerges from this book is much more complex than its depiction in American media. It reveals the powerful role that the network plays in shaping ideas and reconstructing Arab identities during a crucial juncture in Middle Eastern history and politics.
The Power of Process: A Story of Innovative Lean Process Development
by Matthew J. Zayko Eric M. EthingtonLean Process Creation teaches the specific frames—the 6CON model—to look through to properly design any new process while optimizing the value-creating resources. The framing is applicable to create any process that involves people, technology, or equipment—whether the application is in manufacturing, healthcare, services, retail, or other industries. If you have a process, this approach will help. The result is 30% to 50% improvement in first-time quality, customer lead time, capital efficiency, labor productivity, and floorspace that could add up to millions of dollars saved per year. More important, it will increase both employee and customer satisfaction. The book details a case study from a manufacturing standpoint, starting with a tangible example to reinforce the 6CON model. This is the first book written from this viewpoint—connecting a realistic transformation with the detailed technical challenges, as well as the engagement of the stakeholders, each with their own bias. Key points and must-do actions are sprinkled throughout the case study to reinforce learning from the specific to the general. In this study, an empowered working team is charged with developing a new production line for a critical new product. As the story unfolds, they create an improved process that saves $5.6 million (10x payback on upfront resource investment) over the short life cycle of the product, as well as other measurable benefits in quality, ergonomics, and delivery. To an even greater benefit, they establish a new way of working that can be applied to all future process creation activities. Some organizations have tried their version of Lean process design following a formula or cookie-cutter approach. But true Lean process design goes well beyond forcing concepts and slogans into every situation. It is purposeful, scientific, and adaptable because every situation starts with a unique current state. In addition, Lean process design must include both the technical and social aspects, as they are essential to sustaining and improving any system. Observing the recurring problem of reworking processes that were newly launched brought the authors to the conclusion that a practical book focused on introducing the critical frames of Lean process creation was needed. This book enables readers to consider the details within each frame that must be addressed to create a Lean process. No slogans, no absolutes. Real thinking is required. This type of thinking is best learned from an example, so the authors provide this case study to demonstrate the thinking that should be applied to any process. High volume or low, simple or complex mix, manufacturing or service/transactional—the framing and thinking works. Along with the thinking, readers are enabled to derive their own future states. This is demonstrated in the story that surrounds the case study.
Language, Health and Culture: Problematizing the Centers and Peripheries of Healthcare Communication Research (Routledge Studies in Language, Health and Culture)
by Olga Zayts-Spence Susan M. BridgesLanguage, Health and Culture brings together contributions by linguistic scholars working in the area of health communication in Asia—in particular, in Hong Kong, Mainland China, Singapore, Japan and Taiwan. Olga Zayts-Spence and Susan M. Bridges, along with the contributors, draw on a diverse range of authentic data from different (primary, secondary, digital) healthcare contexts across Asia. The contributions probe empirical analyses and meta-reflections on the empirical, epistemological and theoretical foundations of doing research on language and health communication in Asia. While many of the medical and technological advances originate from the ‘non-English-dominant’/‘peripheral’ contexts, when it comes to health communication, there is a strong tendency to downplay and marginalize the scope and the impact of the ripe research tradition in these contexts. The contributions to the edited volume problematize the hegemony of dominant (Anglocentric) traditions in health communication research by highlighting culture- and context-specific ways of interpreting different health realities through linguistic lenses.
ICT Innovations 2022. Reshaping the Future Towards a New Normal: 14th International Conference, ICT Innovations 2022, Skopje, Macedonia, September 29 – October 1, 2022, Proceedings (Communications in Computer and Information Science #1740)
by Katerina Zdravkova Lasko BasnarkovThis book constitutes the refereed proceedings of the 14th International Conference on ICT Innovations 2022. Reshaping the Future Towards a New Normal, ICT Innovations 2022, held in Skopje, Macedonia, during September 29–October 1, 2022. The 14 full papers and 1 short papers included in this book were carefully reviewed and selected from 42 submissions. They were organized in topical sections as follows: theoretical foundations and distributed computing; artificial intelligence and deep learning; applied artificial intelligence; education; and medical informatics.
Jugend in marginalisierten Wohngebieten: Peer-Netzwerke, Street Culture, Delinquenz und ethnische Offenheit
by Steffen ZdunDieses Buch widmet sich einigen empirischen Blind Spots in der Forschung zu Jugendlichen in marginalisierten Wohngebieten. Neben neuen und vertiefenden Erkenntnissen in diesem Themenfeld wird nicht nur in das Konzept der ethnischen Offenheit eingeführt, sondern es werden hierzu auch Ergebnisse geliefert. Es wird thematisiert, was diese Heterogenität sowie die sonstige Diversität in den Peer-Netzwerken der Jugendlichen für die alltäglichen Aushandlungsprozesse und Verhaltensweisen bedeutet. Die Einblicke in die untersuchten Sozialräume beschränken sich hierbei nicht auf einen Defizitdiskurs, sondern loten auch deren Potenziale aus und fokussieren auf das Interaktionsgeschehen vor Ort und außerhalb.
Qualitätsmanagement und gute Arbeit: Grundlagen einer gelingenden Qualitätsentwicklung für Einsteiger und Skeptiker (essentials)
by Rainer ZechIn diesem Essential wird das traditionelle Qualitätsmanagement als verdecktherrschaftliches Disziplinarsystem entschlüsselt und die Frage diskutiert, was unter Qualität substanziell zu verstehen ist. Der Autor argumentiert dafür, dass die Qualitätsfrage in den Kontext der großen Thematik eines guten Lebens in einer gerechten Gesellschaft gehört. Zu diesem Zweck wird sowohl das Gute als auch das Gerechte kurz skizziert. Daraus werden die Voraussetzungen einer entsprechend gelingenden Qualitätsentwicklung abgeleitet, um schließlich beispielhaft für den Bereich der personenbezogenen sozialen Dienstleistungen ein Qualitätsentwicklungssystem vorzustellen, das den Fallen der Disziplinierung entgeht und die Entscheidung über die Definition guter Arbeit - als Prozess und Ergebnis - in die Hände der Arbeitenden gibt.
Security
by Lucia ZednerJust a decade ago security had little claim to criminological attention. Today a combination of disciplinary paradigm shifts, policy changes, and world political events have pushed security to the forefront of the criminological agenda. Distinctions between public safety and private protection, policing and security services, national and international security are being eroded. Post-9/11 the pursuit of security has been hotly debated not least because countering terrorism raises the stakes and licenses extraordinary measures. Security has become a central plank of public policy, a topical political issue, and lucrative focus of private venture but it is not without costs, problems, and paradoxes. As security governs our lives, governing security become a priority. This book provides a brief, authoritative introduction to the history of security from Hobbes to the present day and a timely guide to contemporary security politics and dilemmas. It argues that the pursuit of security poses a significant challenge for criminal justice practices and values. It defends security as public good and suggests a framework of principles by which it might better be governed. Engaging with major academic debates in criminology, law, international relations, politics, and sociology, this book stands at the vanguard of interdisciplinary writing on security.
Barrack Buddies and Soldier Lovers: Dialogues With Gay Young Men in the U.S. Military
by Steven ZeelandAmong all the literature published on gays in the military, Steven Zeeland’s first book remains one of a kind. Barrack Buddies and Soldier Lovers is a raw, unsanitized personal record of conversations the author had with young soldiers and airmen stationed in Frankfurt, Germany. Zeeland’s intimate involvement with these men enabled him to document in honest, visceral terms the day-to-day reality of gay military men’s lives and how they work, play, and, in many instances, how the military actually helped them come out. Ironically, despite the military’s antigay policies, these men found that military service placed them in environments where they had to come to terms with their erotic feelings for other men, and sent them overseas to places where they found greater freedom to explore their sexuality than they could have back home. While a few of Zeeland’s buddies were targeted for discharge, most portray an atmosphere of sexually tense tolerance and reveal a surprising degree of openness with straight co-workers and roommates.The 16 fascinating interviews in Barrack Buddies and Soldier Lovers challenge popular assumptions and stereotypes about gay men in the military and provide significant information on: gay military sexual networks male sexual fluidity in barracks life strategies for survival as a gay or bisexual male in the U.S. military German-American relations attitudes toward the gay banThe casual, conversational structure of Barrack Buddies and Soldier Lovers makes it a richly entertaining read. No other book provides such a warm and intimate portrait of the lives of young gay soldiers and airmen.Visit Steven Zeeland at his home page: http://www.stevenzeeland.com
The Masculine Marine: Homoeroticism in the U.S. Marine Corps
by Steven ZeelandThis exciting book was listed as #1 on The Advocate’s (ital) bestseller list for December 1996! In The Masculine Marine, author Steven Zeeland records, for the first time ever, what active-duty Marines have to say about what it means to be a man, to be a Marine, and to desire other men. As the foremost surviving icon of traditional masculinity, Marines are often considered the opposite of “gay.” Yet in contemporary gay culture, Marines are stereotyped as likely to play the passive role in sexual encounters with other men. By vividly illustrating some of the startling ways in which gay and Marine attributes can coincide, The Masculine Marine uncovers the wild sexual contradictions built into military hypermasculinity. From ordinary grunts to a major who flies a combat jet, Zeeland’s Marine interviewees provide thoughtful and articulate insight into aspects of this rarely documented culture, including: homoerotic bonding among Marines how gay Marines reconcile their sexual identity with the ethos of “hard” Marine supermasculinity how some Marines eroticize the pain and humiliation of Marine Corps boot camp Marines in all-male pornography male attitudes toward women in the Marine Corps hazing and institutional violence These Marines talk candidly about what motivated them to join the United States’most elite fighting force, and they reveal how becoming Marines has shaped their sexual and gender identities. For the student of gay or military studies or anyone sexually intrigued by men in uniform, The Masculine Marine must reading. Visit Steven Zeeland at his home page: http://www.stevenzeeland.com
Military Trade
by Steven ZeelandA same-sex attraction for soldiers and sailors spans the globe and predates the term “homosexual” by several thousand years. But these days “military chasers” are likely to be seen as doubly incorrect. Most are gay men who pursue straight men. And, many of them do it in public. What continues to motivate so many men to brave arrest, violence, and the scorn of gay leaders who condemn any non-gay homosexual desire as “internalized homophobia”?In Military Trade (now updated to include an expanded photo insert!), Steven Zeeland, author of Sailors and Sexual Identity, The Masculine Marine, and Barrack Buddies and Soldier Lovers, brings together an edgy, enlightening, and richly entertaining collection of voices with a passion for servicemen, including: a TV talk-show host who pimped Marines to Hollywood stars a heavy metal superstar who dreams of being reincarnated as a Marine boot a women “trapped in a gay man’s body” who seduces Marines online then dominates them in person with strap-on dildos a former Force Recon Marine who complains of being chased by civilians but is now a Marine-chaser himselfBy turns steamy, hilarious, appalling, and deeply moving, Military Trade challenges assumptions about both chaser and chased and poses pointed questions about the wisdom of those who seek to divide the world into “straight” and “gay.” The interviews and essays collected in this book suggest that, paradoxically, for many men the advances of the gay rights movement have actually made it more difficult to form affectional bonds with other men. Gay sex has never been more openly advertised. But the military love of comrades is something that gay life can’t offer. Military Trade offers groundbreaking insight into: the difference between “military chasers” and uniform fetishists why gay men prefer sailors and Marines over soldiers and airmen the surprising range of sexual, “buddy,” and even love relationships “chasers” form with servicemen the nuances of “trade” and civil-military male prostitution what has been overlooked in the “sex panic” debate about men who have sex in public placesFor anyone interested in queer theory, the construction of masculinity, or sex between men outside of gay urban culture--and for anyone who has ever thrilled at the sight of a man in uniform--Military Trade is must reading.
Sailors and Sexual Identity: Crossing the Line Between "Straight" and "Gay" in the U.S. Navy
by Steven ZeelandIn Sailors and Sexual Identity, author Steven Zeeland talks with young male sailors--both gay- and straight-identified--about ways in which their social and sexual lives have been shaped by their Navy careers.Despite massive media attention to the issue, there remains a gross disparity between the public perception of “gays in the military” and the sexual realities of military life. The conversations in this book reveal how known “gay” and “straight” men can and do get along in the sexually tense confines of barracks and shipboard life once they discover that the imagined boundary between them is not, in fact, a hard line.The stories recounted here in vivid detail call into question the imagined boundaries between gay and straight, homosexual and homosocial, and suggest a secret Pentagon motivation for the gay ban: to protect homoerotic military rituals, buddy love, and covert military homosexuality from the taint of sexual suspicion.Zeeland’s interviews explore many aspects of contemporary life in the Navy including: gay/straight friendship networks the sexual charge to the Navy/Marine Corps rivalry the reality behind sailors’reputations as sexual adventurers in port and at sea men’s differing interpretations of homoerotic military rituals and initiations sex and gender stereotypes associated with military job specialities how sailors view being seen as sex objectsEveryone interested in the issue of gays in the military, along with a general gay readership, gay veterans, and gay men for whom sailors represent a sexual ideal, will find Sailors and Sexual Identity an informative and entertaining read.Visit Steven Zeeland at his home page: http://www.stevenzeeland.com
Cities and Agriculture: Developing Resilient Urban Food Systems (Earthscan Food and Agriculture)
by Henk De Zeeuw Pay DrechselAs people increasingly migrate to urban settings and more than half of the world's population now lives in cities, it is vital to plan and provide for sustainable and resilient food systems which reflect this challenge. This volume presents experience and evidence-based "state of the art" chapters on the key dimensions of urban food challenges and types of intra- and peri-urban agriculture. The book provides urban planners, local policy makers and urban development practitioners with an overview of crucial aspects of urban food systems based on an up to date review of research results and practical experiences in both developed and developing countries. By doing so, the international team of authors provides a balanced textbook for students of the growing number of courses on sustainable agriculture, food and urban studies, as well as a solid basis for well-informed policy making, planning and implementation regarding the development of sustainable, resilient and just urban food systems.
Ready, Launch, Brand: The Lean Marketing Guide for Startups
by Orly ZeewyYou may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.